free market research reports india

• Consumer Durables
• Medical Devices
• Biotechnology
• Pharmaceuticals
• Consumer Healthcare
• Animal Healthcare
• Healthcare IT
• Roads & Highways
• Ports, Aviation and Railways
• Real Estate
• Construction Materials
• Specialty Chemicals
• Bulk Chemicals and Inorganics
• Agrochemicals
• Polymer and Plastics
• Adhesives and Sealants
• Advanced Materials
• Paints and Coatings
• Green Chemicals
• Auto Components
• Automobile Service
• Automobile Tires
• Automotive Technologies
• IT & Telecom
• Semiconductor
• Automation and Process control
• Power Generation, Transmission & Distribution
• Energy Storage Solutions
• Print & Outdoor
• TV & Radio
• Commercial Aviation
• Airport Management
• Investment Management
• Agri Commodities
• Agri Machinery and Equipments
• Fertilizers
• Feed and Animal Nutrition
• Alternative Farming
• Digital Agriculture
• Performance Strategy
• Customer/Consumer Strategy
• Product Development Strategies
• On Demand Services">On Demand Services
• Dedicated Analyst Support – On-Site or Off-Site
• Brand Track
• Campaign Assessment Surveys
• Audience Analytics Surveys
• Customer Universe Study
• Digital Mention Study
• Advance Analytics
• Retail Audits
• Mystery Shopping Audits
• Net Promoter Score
• Customer Satisfaction Surveys
• Ad-Hoc Surveys
• Press Release

Knowledgeshare

• Infographics
• Key opinion leader(kol) interviews
• Industry News

Unlocking the Potential of Nutraceuticals

In recent years, India has witnessed a remarkable surge in the consumption and production of nutraceuticals, driven by evolving consumer preferences and an increasing awareness of ...

SUSTAINABLE HARVESTS, SUSTAINABLE FUTURES

A resilient food supply system is indispensable for addressing multifaceted global challenges, particularly amidst the threats of shifting climate patterns, unpredictable disasters, and ...

India Automotive Aftermarket Industry

The Indian automobile industry plays a viral role in driving the country''s economic growth. As of FY2023 the automobile sector contributed around 3% to the GDP of India and auto ...

India@2047: A Vision Plan for a Future-Ready India

The knowledge report is a roadmap for the government of India to achieve its vision for India@2047 and become a ‘developed nation’ with a national economy of USD 26 trillion.

Global Nutraceuticals Market

Dr Amit Chandra, Distinguished Scientist and Fellow Botanical Innovation and Strategy at Amway R&D, tells TechSci Research that nutraceuticals can be synthetic and/or derived from any ...

Dental Bone Graft Substitute Market

Global Dental bone graft market stood at USD 735.48 million in 2021 and is anticipated to grow with a CAGR of 7.00% in the forecast period, 2024-2027.

• fdi policy ,
• taxation in india ,
• major investors

Third Party Research Reports

Making informed choices

• Screen Reader
• Skip to main content
• Text Size A
• Language: English

Case Studies

• EXIM Procedure

Media & Events

• Image Gallery
• Media Coverage

Other Links

• Discover India
• GI of India
• Experience India
• Indian Trend Fair 2022
• India Organic Biofach 2022
• Gulfood Dubai 2023

IBEF Research

Ibef produces some of the finest research reports, factbooks, insights papers & case studies across various sectors, businesses and trends in the indian economy. these publications offer authoratitive information on business partnerships & growth opportunities in india., refine your search, ibef publications.

IBEF presents an enriched, enhanced 'India Now' magazine with more ...

IBEF presents an enriched, enhanced 'India Now' magazine with more features...

Growth and Overview of the Insurance Sector in India: A Comprehensive Study

The Indian insurance sector has transformed significantly over the past few...

India’s Semiconductor Push: Building a Robust Chip Manufacturing Ecosystem

The semiconductor industry plays a massive role in driving economic progres...

Unlocking Potential: The Rise of the Recommerce Market in India

With technology progressing quickly in line with Moore’s law and tech...

The number of pet families has risen in recent years, indicating a strong...

Energy and utilities sector adopts the new-age technologies like blockcha...

Technology trends renovating the Indian motor insurance sector with the r...

JOIN IBEF.ORG

Join IBEF.ORG now. Enjoy FREE subscriptions downloads, updates and more.

Already a member?

INDIA STUDY

INDIA: PUSHING THE RIGHT LEVERS

With consistently high rates of economic growth and enormous potential, the Indian economy has truly taken global centre-stage. India’s stupendous rise on the global stage is being driven by a slew of factors - strong institutional infrastructure, favourable demographic profile, skilled workforce, an emerging middle class, a dynamic entrepreneurial culture, rising productivity, a resilient private sector, rapid technological advancement, etc.

In the past few years, a strong reform driven approach by the Government of India has further bolstered economic progress. The government has taken several key initiatives to enhance Ease of Doing Business including Make in India (to boost investment) Merchandise Exports from India and Services Exports from India schemes (to promote exports), Government e-Marketplace to boost procurement. Introduction of the landmark Goods & Services Tax promises a transformational impact in economic growth. Startup India has adopted an institutionalised approach to promoting new enterprise in collaboration with all stakeholders, and this promises to play a disruptive role across sectors of the economy in the coming years. Meanwhile, the country is making great strides as an investment destination as well as a prominent exporter across a number of sectors, including automotive, IT, engineering, food processing, chemicals, renewable energy, pharma and healthcare, services, telecom, textiles, etc.

Not a member

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Market research on consumer products, commercial industries, demo...

• Consumer Lifestyle
• Country Briefing
• Country Report
• Future Demographics
• Strategy Briefing
• Alcoholic Drinks
• Apparel and Footwear
• Beauty and Personal Care
• Consumer Appliances
• Consumer Electronics
• Consumer Finance
• Consumer Foodservice
• Consumer Health
• Cooking Ingredients and Meals
• Dairy Products and Alternatives
• Digital Consumer (E-Commerce Goods and Services)
• Economies and Consumers
• Health and Wellness
• Home and Garden
• Ingredients
• Luxury Goods
• Personal Accessories
• Soft Drinks
• Staple Foods
• Sustainability
• Tissue and Hygiene
• Toys and Games
• Most Relevant
• Newest First
• Oldest First
• 10 Per Page
• 20 Per Page
• 50 Per Page

Premium and Luxury Cars in India

Within luxury goods, premium and luxury cars dominates in India – expected to account for over 40% of overall value sales in 2024. Premium and luxury cars has also been experiencing a remarkable uptick in sales in India, and in 2024 it is set to…

Personal Luxury in India

In 2024, designer apparel and footwear is expected to maintain similar solid retail current value growth momentum to that seen the previous year. Women’s designer apparel accounts for the highest share of sales, and is also set to remain the fastest…

Luxury Goods in India

In 2024, luxury goods in India is set to continue its momentum from the previous year, with projected double-digit retail current value growth, following an even more robust increase in 2023. The expansion of the aspirational middle-class is a…

Fine Wines/Champagne and Spirits in India

Fine wines/champagne and spirits is set to maintain solid retail current value growth in India in 2024, with sales continuing to be overwhelmingly dominated by luxury spirits, especially luxury whiskies. Historically, single malt Scotch dominated…

Experiential Luxury in India

In 2024, luxury hotels in India is expected to experience double-digit retail current value growth, driven by the rising trend of experiential travel. Consumers are increasingly seeking immersive experiences rather than just a place to stay; they…

Megatrends in India

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in India.

Wine in India

In 2023, total volume sales of wine saw almost a double-digit increase in India. Millennials, a significant group of 331 million individuals, are driving sales, as the category’s sophistication and lower alcohol content (ABV) than spirits make it…

Spirits in India

After two years of double-digit total volume growth, the rate of increase for spirits slowed in India in 2023. This slowdown can be attributed to continued recovery for the on-trade channel. When consumers drink outside the home, it typically reduces…

Rtds in India

India boasts a young, urban population that is keen to reduce its alcohol consumption and explore beyond traditional beverage categories. To cater to this demand, brands have introduced a diverse range of lower alcohol content Ready-to-Drink (RTD)…

Beer in India

In 2023, beer maintained double-digit total volume growth in India, but the rate of increase saw a slowdown to 10%, after two years of growth at over 30%. However, it should be noted that in 2020 India saw a significant drop in beer consumption due…

Alcoholic Drinks in India

In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater…

Sustainability in India

Sustainable practices are strong in India, with over half of consumers recycling and reducing food and plastic waste. Furthermore, 70% of consumers feel they can make a difference to the world through sustainable actions. A significant number of…

Alcoholic Drinks Packaging in India

Glass bottles remained the leading pack type in alcoholic drinks in India in terms of total packaging volumes in retail in 2023. However, PET bottles are increasingly favoured for packaging brandy and cognac, and fortified wine and vermouth in India,…

Autonomous and Connected: The Future Global Automotive Landscape

Connected and autonomous vehicles are becoming more widespread, reflecting the automotive industry's digital and technological shift. This report sizes the autonomous vehicle market, specifying the countries and brands embracing driverless…

Innovation: Beauty, Health and Home in India

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.

HW Staple Foods in India

With a greater focus on health and nutrition in India, an increasing number of consumers are looking for nutritional value in the foods they consume. This is leading to demand for staple foods that offer something extra, such as fortification, or the…

HW Soft Drinks in India

As India has developed, and as its population has transitioned from rural to urban areas, there has been a corresponding shift in dietary habits, with an increased dependence on packaged food and drinks. This has resulted in significant health…

HW Snacks in India

Although the pandemic is over, it has had a lasting impact on consumers’ perceptions of food, with the health and wellness trend continuing to rise within snacks in India, and many health and wellness claims seeing increases in consumption as a…

HW Hot Drinks in India

India faces a critical malnutrition challenge amongst children under five years old. While there has been overall improvement in key indicators, the situation remains severe. Seriously malnourished children face weakened immune systems, potentially…

HW Dairy Products and Alternatives in India

The health and wellness trend was already rising within dairy products and alternatives before 2020, but was given a boost by the pandemic, and has only continued to rise. Consumers increasingly want to prevent any medical problems by eating the…

• Market Research Blog
• Custom Research

Search form

Table of contents.

• PESTEL Analysis, SWOT Analysis and Risk Analysis of India

India PESTLE Analysis & Macroeconomic Trends Market Research Report.

Browse Report

2 . PESTEL Analysis, SWOT Analysis and Risk Analysis of India

India PESTEL Analysis

This report covers India's PESTEL (political, economic, social, technological, environmental and legal) analysis.

India SWOT Analysis

This market research report covers SWOT (strengths, weaknesses, opportunities and threats) analysis for India.

India Risk Analysis

This market research report covers current and future business risk analysis for India along with macroeconomic factor analysis.

Clients Who Trust Us

Need tailor made market research solution we can help you with that too..

At Market Research Reports, Inc. we aim to make it easier for decision makers to find relevant information and locate right market research reports which can save their time and assist in what they do best, i.e. take time-critical decisions.

We work with our associate Global market research firms who are known leaders in their respective domains to obtain right market research solution for our customer’s needs, be it custom research or syndicated research reports.

Market Research Reports, Inc 16192 Coastal Hwy Lewes , DE 19958 , USA

USA: +1-302-703-9904

India: +91-8762746600

marketresearchreports

[email protected]

• Create new account
• Request new password

Latest Blog Posts

• Revolutionizing Cancer Diagnostics: Multi-Cancer Early Detection (MCED) Unlocks Market Potential with Tech-Driven Innovation
• Automation Boom Drives Safety Lasers Market to $445.79 Million by 2030

Stay Connected

Research industries.

• Banking & Finance
• Business & Government
• Computing & Electronics
• Consumer & Retail
• Energy & Utilities
• Food & Beverages
• Industry & Manufacturing
• Marketing & Advertising
• Pharma & Healthcare
• Travel & Leisure

Our Company

• Become Publisher
• Publications By Country
• Research Subscription
• Privacy Policy
• Terms & Conditions
• Trade Trends

Our Services

• Syndicated Market Research
• Custom Market Research
• Market Research Consulting
• Industry Market Research
• Market Research For Startups
• B2B Market Research
• Market Research Resources
• Market Research Learning

© Copyright 2010-24 Market Research Reports, Inc. . All Rights Reserved. M Market Research Reports and the M Market Research Reports Logo are registered trademarks of Market Research Reports, Inc.

Disclaimer: Market Research Reports, Inc. has no affiliation to, and is not associated with any other website(s) or organization(s). We offer syndicated research reports (like country analysis, SWOT analysis, competitive intelligence, industry reports, company reports and market analysis & trends reports) and custom market research from our website MarketResearchReports.com only.

If you are looking for a market research solution for your research requirements, please begin your search using the search box on top of this page or use our chat system to speak to our market research consultants or directly write to us .

• Integrations
• Case Studies
• State of Competitive Intelligence
• Partner Directory
• In the News
• Crayon Academy

Crayon Competitive Intelligence blog

The 8 free market research tools and resources you need to know.

With over 400,000 new businesses opening in the United States each month, the need for individual companies to conduct their own market research has never been more urgent.  However, conducting market research isn’t an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.

Does that mean businesses with small (or non-existent) budgets are out of luck? Absolutely not.

Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

But first, some housekeeping:

What is market research?

Market research is the process of gathering and analyzing information about your customers — both current and prospective — with the intent of optimizing your business strategy.

Customer-related information that you may want to gather includes (but is not limited to):

• The goals they want to achieve
• The pain points they want to alleviate
• The income or budget that constrains them
• The products and/or services they use (a.k.a. your competitors)
• The strengths and weaknesses of the products and/or services they use

Why is market research important?

Market research is important because — if you’re thorough and open-minded — it dramatically improves your chances of long-term success. Only through market research can you uncover the insights you need to develop a product or service that (1) satisfies the demands of your prospects and (2) stands out from the competition.

For a complete overview of how conducting market research can benefit your business, here’s Market Research Defined and How to Get Started .

Cool? Cool. Let’s dive into the good stuff.

Top 4 Free Market Research Tools

For clarity, we will define a free market research tool as any tool that:

• Costs nothing, and
• Helps with the collection and/or analysis of customer-related information

Keep in mind that “customer-related information” encompasses everything from a pain point to a weakness of one of your competitors’ products.

1. Google Trends

If you want to get a sense of the level of interest in a particular product or service — as well as how that interest fluctuates over time and across regions — Google Trends is an excellent tool.

All you need to do is enter a search query and toggle with the filters. As an example, take a look at the level of interest in “office supplies'' in the U.S. over the past five years. Perhaps unsurprisingly, interest peaked in February 2020 — at the onset of the COVID-19 pandemic:

Plus, you can explore variations in interest across the 50 states, as well as related topics and queries that are surging in popularity:

The “interest by subregion” data is powerful. In Wyoming, searches for “office supplies” account for a greater percentage of all search queries than in any other state. Your average resident of Wyoming, in other words, is more interested in searching for office supplies than is your average resident of, say, Louisiana — a valuable insight for anyone who sells office supplies online.

Equally valuable is the insight that searches for “where to buy office supplies in bulk” are on the rise — potentially indicative of an emerging pain point.

2. SurveyMonkey

As some of you already know, one of the best ways to conduct market research is to ask your customers a handful of open-ended questions. You can do this for free with SurveyMonkey .

Specifically, with a free SurveyMonkey account, you can ask up to 10 questions and field up to 40 responses with each of your surveys.

Open-ended questions you may ask your customers include (but are not limited to):

• Why did you buy our product?
• What has our product helped you accomplish?
• How does our product compare to others that you’ve used in the past?

With just three questions — well under the limit of a free survey — you can learn quite a bit about your target market. If, for example, the majority of respondents say they bought your product because they were struggling to do their jobs in a cost-effective manner, that gives you a clearer picture of your prospects’ pain points and your competitors’ weaknesses .

3. Make My Persona

As you collect and analyze customer-related information, it’s a good idea to create or tweak your buyer personas : detailed profiles of the semi-fictional people for whom your product or service is designed. In the context of market research, personas are useful because they help you synthesize and comprehend the information you’re gathering.

Thanks to our friends at HubSpot, you can use a wonderful free tool called Make My Persona .

Intuitive and fun, Make My Persona is a seven-step process that walks you through the essential components of your target customer: demographic information, firmographic information, job title, pain points, and so on. And if you want to go beyond the bare essentials, you can add as many extra sections of information as you like.

Important note: Your personas should be dynamic. As you conduct further market research and learn more about your target customers, your personas should evolve accordingly.

4. WordSift

Make My Persona is appealing, in part, because it enables you to make sense of raw data — to separate the signal from the noise. The same can be said about WordSift , the final free tool we’ll be discussing today.

Built to help teachers with the instruction of vocabulary and reading comprehension, WordSift allows you to generate word clouds: images that represent the frequency with which certain words are used in a given body of text. Look what happens when I copy the introduction to this blog post and paste it into WordSift:

Instantaneously — and unsurprisingly — I can conclude that “business,” “market,” and “research” are among the most frequently used words in the introduction to this post.

What does this have to do with market research? Well, let’s say you’ve been using SurveyMonkey to ask your customers about their reasons for buying your product. One by one, if you were to copy their responses and paste them into WordSift, you’d be able to see which words your customers use most often. That’s a market research gold mine!

Top 4 Free Market Research Resources

Again, for clarity, we will define a free market research resource as any resource that:

• Helps with the collection of customer-related information

The scope of “customer-related information" remains the same  —  encompassing everything from a pain point to a weakness of one of your competitors’ products.

5. Bureau of Labor Statistics

A government organization that “measures labor market activity, working conditions, price changes, and productivity in the U.S. economy to support public and private decision-making,” the Bureau of Labor Statistics (BLS) is a wealth of information.

Because this is a blog post about market research — not an economics class — we’ll focus on BLS’ industry- and region-specific information. If you’re on the homepage and you hover over the Data Tools drop-down menu, you’ll see a hyperlink to something titled “Industry at a Glance.” Click on that, find your industry of interest, and explore the dozens of statistics that BLS has aggregated.

If, for example, you’re interested in the apparel manufacturing industry — either because you’re in the industry or you sell into it — you can see how earnings, prices, and productivity figures are changing over time.

Head back to the homepage, hover over the Subjects drop-down menu, and you’ll see a section labeled Geographic Information:

Select your region of interest, filter by state or metropolitan area (if necessary), and take a tour of BLS’ enormous library of area-specific data.

6. U.S. Census Bureau

On a mission to “serve as the [United States’] leading provider of quality data about its people and economy,” the U.S. Census Bureau is another terrific resource that costs nothing to use.

Just as we did with the BLS, we’ll focus on industry- and region-specific information. Admittedly, using the Census website to find industry-specific information is slightly more complicated than it is when using the BLS website. If you’re on the homepage and you hover over the Explore Data drop-down menu, you’ll see a hyperlink titled “Explore Data Main.”

Click on that, and you’ll be brought to the Census’ search engine. Then, click inside the search bar and select “Advanced Search.”

Underneath “Find A Filter,” type in the name of the industry you’re interested in researching. Once the search suggestions load, simply check the appropriate box and click “Search.”

From there, you’ll be able to explore thousands of data tables, maps, and whitepapers — many of them chock-full of industry-specific information that you can use to your advantage.

Finding region-specific information is a bit more straightforward. Head back to the Advanced Search engine, select “Geography” from underneath Browse Filters, and go from there:

7. Pew Research Center

A nonprofit dedicated to “inform[ing] the public about the issues, attitudes, and trends shaping the world,” the Pew Research Center is one of the most authoritative sources of information for anyone striving to make better business decisions.

Whereas the BLS and the Census are (among other things) aggregators of economic data, the Pew Research Center is a “fact tank” — an organization focused on public opinion polling, demographic research, media content analysis, and other forms of social science inquiry. 

So, although you can’t necessarily use Pew to uncover hyper-specific insights related to your industry or region, you can use it to learn more about your target audience. The best way to do this is through the Topics section of the Pew website.

Clicking that hyperlink brings you to an index of dozens of topics, ranging from Online Video to Homeownership to Democracy. Selecting any of these topics will bring you to a list of relevant content — reports, fact tanks, transcripts, and other forms of media that can date back as far as the early 1980s.

As an example, let’s say you’re developing a product or service that targets new homeowners. If you were to click on the Homeownership topic, you’d land on a list of reports like this one:

If I were you, that’s not a report I’d want to overlook!

We’ll wrap up today’s guide with a free resource specifically for those of you in the software world. Designed to help buyers determine which products are best suited to their needs, G2 is the leading source of validated, unbiased software reviews.

G2 is, in other words, an excellent way to find out what your target customers are saying about your competitors’ products. Do a quick search for the type of software you’re developing and you’re in business.

If you were developing a sales compensation software product and you searched this keyword, you’d be brought to the page you see below. To learn more about Spiff — one of your top-rated industry competitors — all you’d need to do is click “Read Spiff Reviews.”

If you want to get granular, you can filter reviews in a number of different ways. As an example, let’s say you’re developing a sales compensation software product specifically for small businesses. G2 has the filter you’re looking for:

And just like that, you’ve got access to dozens of valuable insights like this one:

Start using market research tools today!

If you try to bring a product or service to market without an understanding of your target customers, your chances of success are slim. According to the most recent State of Competitive Intelligence Report , 84% of businesses say their industry has gotten more competitive in the last three years. With the range of choices at your prospects’ fingertips growing by the day, the need for a thorough market research strategy only intensifies.

We hope you find these free market research tools and resources useful. And if you decide to make the leap to a paid solution, make sure to request a demo of Crayon — the competitive intelligence platform that enables you to track, analyze, and act on everything happening outside your businesses’ four walls.

Seeing is believing! Check out Crayon for yourself.

Related Blog Posts

Popular Posts