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19 Examples of Online Case Studies Done Right

Designers generally don’t like writing. After all, creative problem-solving through design uses visual, not verbal tools, right? But, sadly for many, case studies are supposed to contain text, too. This is where a lot of designers and art directors stumble, ending up either with poorly crafted case studies, or no case studies in their portfolio at all. And that’s a huge mistake. Online case studies (because these days, if it’s not online, it’s not there at all) are immensely important as they provide a compact, informative display of not just your skills and expertise, but your professionalism too. A good case study shows that you understand the concept of focus, that you can distinguish between different layers of relevance and also sheds some light on your creative process. As such, case studies are an indispensable hiring tool.

That being said, let’s see how the visually-oriented folks can craft a case study that ticks all the right boxes.

Quick Tips for Designing Perfect Online Case Studies

If you’re in doubt as to where to start with your case studies, here are a few things to keep in mind:

• Stay focused . Don’t use case studies as an opportunity to channel your revolutionary ideas, but don’t delve in conventionalities, either. Don’t try to tell everything about the project at once, or at all. Your clients don’t need to know everything you did for a project. But they do need to know the relevant bits.
• Provide a solid structure. Scannable content is the form that works the best, whatever the format. Separate your key information in tidy, well-rounded units. These include, but are not limited to: project target/goal/outcome, background, evaluation, concept, implementation, conclusion.
• Provide essential project information. Viewers need the who, the what and the when.
• Treat the page as a gallery wall. Consider your own portfolio style and create case study pages that are in line with it, but also convey the character and the spirit of the project, too. When displaying visual material, don’t just scatter it around the page – it won’t impress anyone. Try exhibiting it in engaging, interactive frames, add interaction for better immersion, and display the material in their intended environment – various device screens, etc.
• Maintain good measure. You want to dazzle the visitors, not blind them. If your case studies are too cluttered, flashy or visually saturated, they might create an undesired effect. Go for minimalism, but avoid making your pages look poor.

Sure, things like these are sometimes easier said than done. That’s why we prepared a curated selection of the best, most inspiring online case studies we handpicked around the web, hoping to give you some cues and ideas for your own cases. Here’s what we’ll talk about:

Juicebrothers by Lama Lama

Art of swissdent by creative nights, max shkret by zhenya rynzhuk, mercado by loer architecten, self scenter by ultranoir, fontshare by wemakefab, more & more nespresso by playful, bian 2016 by baillat studio, prada employees online store by niccolò miranda, ortovivo by k95, obys agency typography principles, komuso design by tubik, the 92 group by humana studio, dreamhaus by wørks studio, topline by parsons branding, weekend by hello today, posted by fuge, decathlon app by fuego camina conmigo, unstuck by violet office.

If you read our piece on creative page transitions , you probably remember Lama Lama , a creative digital agency from Amsterdam, and their Juicebrothers project. The case study for the project (the organic, cold-pressed juice brand from Netherlands) is presented in a combination of playfulness and youth typical of Lama Lama, and a high level of professionalism, also typical of the agency . The main visual motif is the beautiful deep green color that communicates health and vitality, featured extensively in layouts for the Juicebrothers website. Small white typography conveys just the right amount of information about the project and allows the imagery to take center stage. The case study page opens with a sort of split screen between bits of text on the left and a vertical image gallery to the right, and then proceeds with larger image and video sections displaying selected bits of visual content for the brand. All the while, we also get to play with the cursor effect – an oversized, pixelized snake trail that follows the mouse movements.

Creative Nights is a UX design consultancy and creative studio headquartered in Prague, with an impressive roster of international projects. One of these projects is the website for the renowned dental products brand, Swissdent. Art of Swissdent is designed as a crossover between an eCommerce website and an online presentation of the brand. The case study , available at the agency’s website in their Works section, follows the style and the look of the agency’s branding and design, and the selected imagery from the project is given in beautiful frame sections with round edges. The entire page is perfectly balanced in terms of atmosphere, colors and dynamics , and makes the displayed work appear as an integral part of the agency’s own aesthetics, even if that may not necessarily be the case. The page ends with three fun, oversized buttons that the visitors can use to share their impressions with the agency.

Zhenya Rynzhuk is an architect-turned-art director with a solid industry experience and quite a few awards under her belt. Her website, which has received accolades for overall design as well as for mobile excellence, features some innovative design solutions, plenty of interactivity and just the right amount of brutalist details to keep things exciting in a minimalist environment . The Work section features several case studies for the projects Zhenya is most proud of, including art direction and interface design for Max Shkret , an award-winning digital artist creating 3D digital models. After an airy, minimalist and monochromatic section introducing the project, the page proceeds with a scroll-animated gallery of select project imagery. The images of Shkret’s digital models of animals (for which he hopes to raise enough money to turn into actual physical objects) are presented in successive full-width sections, each with a background that matches the object chromatically), resulting in an interesting, exciting stroll through Shrek’s imaginary world . This layout also adds a welcome touch of color to Zhenya’s generally monochromatic ambient.

Loer Architecten is a Dutch architecture studio with a beautiful, airy, dynamic website based on full-screen imagery, interactivity and interesting navigational solutions. The Projects section includes an interactive links list from which we get to navigate to the projects that interest us. We picked the Mercado project , which has the goal of transforming an abandoned backalley in the center of Groeningen into a thriving commercial and urban hub. Just as it would be expected from an architecture studio, the case study is clean and precise, opening with the most essential information , such as status and location. It is the page layout, however, that gives it a welcome kick and saves it from being plain and dull . The project name is displayed in vertical letters to avoid occupying precious space on the page. Thin straight and curved interface lines give it dynamicity, and so do animations in individual pieces of visual content, as well as animated scrolling effects. There isn’t a single full-width or full-screen image in this case study which, combined with ample use of negative space, gives it a very clean, breathable character.

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Commissioned by Comme des Garcons to create an interactive digital experience helping customers discover their fragrances, the French digital agency Ultranoir came up with Self Scenter , a Web GL-based reinvention of the brand’s Fragrance Finder so that it dynamically creates user-specific shapes. The case study shares some of the immersiveness of the project, especially in the hero section with a video and a large title. The case study, however, assumes a cleaner, more informative and practical character later on the page, sharing some of the visual pieces that best convey the atmosphere of the project – videos and select imagery. And the project is truly stunning, too – a beautiful dark interface with a somewhat mysterious character is graced by superbly designed elements with utmost attention to detail and aesthetic coherence. These dark visuals are contrasted by a light background, complete with the cursor shaped like a dot that changes from black to white and vice versa, depending on the surface it hovers upon.

Wemakefab is an old acquaintance from our exploration of the power of interactive links in web design , and today we want to take a look at the case study for the project they developed for the online font aggregator Fontshare. As we get to learn from the case study, the project involved complete visual rebranding, interface design and even the logo redesign. And we have to say, this is a proper case study here, the one that ticks all the boxes as to how a case study should be done and what it should include . Each element of the project is listed and illustrated in a logical, sequential manner, on a clean, high-contrast black and white page. It starts with the project blurb, and then moves to font cards, internal pages, mobile view, the palette and select details. All visuals are given in a manner that follows the principles of usability and clean design – they are large (occasionally oversized), clean, carefully arranged, with occasional thin lines, both vertical and horizontal, that sequence off the sections. Several elements give off a spirit of playfulness and humor – like the section that switches from white ot black when hovered upon, oversized typography and the blinking cursor. The case study is stylistically coherent and tight and very well matched to the nature and the purpose of the project.

Playful is a collaborative collective of digital creators specialized in art direction and moving picture campaigns. More & More Nespresso is, by their own admission, one of the most challenging and rewarding projects the agency has worked on. The case study for the project is just as complex and rich as the project itself. It opens with an impressive hero slider introducing some of the textures that played a central role in the project, in a deep, sultry purple. Carefully curated images and videos from the project are skillfully arranged along the page, contrasted with large empty spaces with light backgrounds and text, offering a welcome pause from the visual feast. The color play is particularly striking – the project itself features a delicate interplay between rich, deep burgundys, greens and blues on one hand, and fine, elegant pastels on the other. The same interplay is repeated in the case study, and the elegant, sophisticated character of the project is underlined by the use of the lovely Antiga typeface throughout the page. The page features a director’s cut video, which is the centerpiece of the project, but doesn’t take over the case study, as it is after all exactly that – a case study in which the agency explains the creative process and pinpoints main visual cues and motifs.

You may remember the Baillat Studio from our piece on inspiring menu design , in which we praised the studio’s modern, interactive fullscreen menu. Today we’re going to check out the Project section of the website, specifically the case study for the 2016 edition of BIAN (the International Digital Art Biennale). The visual identity for the festival was based on black and red, a color combination that creates a lovely contrast with the page’s light gray background and black interface typography. A short text about the target and the main identity elements (Swiss style-based aesthetics, right-angle frames, repetition, lines and precision) follows the opening hero section with a full-width visual from the project. After this introductory section, we get to explore the visuals from the project, presented in the form of photography, video and images of project material in real life, in its designated ambience. The agency, therefore, decided to let the images speak for themselves, without excessive explanations and textual narratives . And it was a good call, too – the page is compact and informative, just what a case study should be.

Here’s a designer we love to feature in our articles – we’ve written about Niccolò Miranda in our pieces on poster-inspired web design and on great examples of footer design , to name a few. This time around, let’s take a look at how this talented Italian designer and developer with a penchant for illustration decided to present his featured works on his website, using the case study for Prada Employees Online Store as an example. The first thing we notice is that the project pages are completely in line with the overall style of Miranda’s portfolio. By that we mean the paper-like texture, the torn paper effect, the columns and sections resembling newspaper layouts, and, of course, illustrations . The page opens with a hero section that holds a lovely illustration from the project he did for Prada (an online store that sells the brand’s previous collections). We then move on to a section explaining what it was that Miranda was commissioned to do, and sections explaining how he did it. What’s interesting (in addition to the distinct and idiosyncratic style) is that the imagery from the project is presented not in the main page content, but instead in a sidebar that opens to the right when we click on the appropriate icon . The page also features a big oval button that leads to the project’s live site, and that’s about it. It is basically more of a project blurb page than a case study per se, but considering its unique style and Miranda’s amazing talent, we figured it deserved a mention here as well.

K95 is a design, branding and communications agency from Catania, Sicily. They work with mostly Italian clients but have a few international names on their roster as well. Their website features a neat list of projects in the form of an interactive link carousel, each link leading to the appropriate case study. Today we’re going to check out the one for Ortovivo , a Sicilian organic food production company. Each project is neatly divided into sections that include description, target, branding and packaging , linked in the header (from which we can also turn off the case study and return to the homepage). The layout is airy and clean, with plenty of empty space around each piece of visual content, and a large circular animated button inviting us to scroll to explore the project. Sections with empty space are combined with full-width interactive ones, moving and expanding as we scroll. It is a dynamic, modern and skillfully designed page that unites good UX, usability and efficiency with modern design practices that speak volumes of the agency’s expertise and taste.

Obys Agency is a creative design agency from Ukraine with a focus on UX/UI design, animation, graphic design and development. Their website is a modern, streamlined and fluid display of their works, principles, accolades and much more. As an agency that flaunts a serious approach to everything they do, Obys wanted to share some of their ethos and the artistic and design principles they follow in their work, and that’s why they created a standalone website on Typography Principles , while the main website has a page that serves as a case study for it. The site includes three sections explaining how the agency uses fonts, how it combines them and what rules it follows when it comes to typography. The page follows the white on black aesthetic line of the rest of the website, with sections that roll up or down revealing underlying content. Navigation is particularly interesting here, as we get to explore the visual content through scrolling, clicking on oversized interactive buttons, and play videos. Numbered sections and diagonal arrows hint to physical navigation signals (like traffic or airport ones), and the part of the study that deals with animation is presented in a separate unit. The website itself is rather impressive and the case study does an excellent job at conveying its complexity and elegance, both design-wise and in terms of UX.

Tubik Studio is a full-stack digital service agency with a focus on UX and UI design. Their website offers a rather no-frills (but nevertheless striking) display of services and works the studio is most proud of, with a gallery of images leading to specific projects. The page for Komuso Design project, for instance, offers an informative and hands-on overview of the project. It opens with an intro hero image, followed by brief project info presented in a simple, readable form, with comfortable black Gilroy typography on a white background. The visual content is presented in the form of videos on a lovely marble-like background, combined with screenshots from the project arranged on a beautifully combined palette of pastels. A particularly well-designed section is the boxed split slider gallery that offers a dynamic and convenient way of displaying several instances of content without cluttering the page or making it too long. The study ends with the visual system: a color scheme with HEX codes, some representative samples of typography and the mobile layout. The entire page bears an airy, pleasant character, perfectly aligned with the client’s brand and product (a wellness tool designed to help people relax through breathing).

Humana Studio is a Portuguese agency that helps build brands with a social and environmental impact. They were commissioned by the 92 Group, a design studio that challenges traditions in media and entertainment through irreverence, unconventionality and youth. Obviously, this was an excellent fit as the Humana Studio has a distinctly disruptive approach. The case study for the 92 Group brand identity and communication strategy partly follows the same disruptive principles – especially in terms of visual communication – but also some more conventional ones, specifically when it comes to UX. The visual content is saturated, loud and bold , with strong, deep colors on a black background, but the way it is arranged on the page guarantees proper navigation, readability and ease of consumption . The sections are topped with a subtle zoom-in effect and a yellow round cursor that shrinks and expands and the text is short and to the point. The study is brief but concentrated, informative and practical, coherent in character and atmosphere.

WØRKS Studio is a New York-based consultancy specializing in creative direction, strategy and design. Their main website is an exciting showcase of both the agency ethos and their projects, and is marked by a distinct cinematic approach, with a lot of information and content being handed in form of immersive fullscreen videos and animated sequences. The DreamHaus project is presented as an animated study of the pillar design elements used for the project – with the main focus on typography and the palette . The fullscreen hero section opens with a large animated logo of the project, proceeds with a palette of beautiful pastels, with names and hex codes, and ends with a sequence that showcases the typography used for the project, and the main layout style, as well as textures. The visitor can scroll to learn more about the project and its goal, as well as the main guidelines that the agency followed in the creative direction of this project. The images related to the project, or the products of the direction, if you will, are presented with animation effects that feature a brief flash of yellow, which is the agency’s signature color, thus providing a continuity between the project and its creator and, of course, reinforcing the agency’s own branding.

Our most frequent readers might remember Parsons Branding from our piece on inspiring creative agencies and designers , in which we praised the agency’s beautiful UI design and interesting navigation solutions. Today, we want to check out one of their case studies, specifically the one for Topline , the South African tool manufacturer. The case studies all feature unique page navigation – the left portion of the screen contains a numbered section with jump links to specific parts of the case study : Overview, Identity, Packaging and so on, and of course we can simply scroll down and explore the entire study in its intended order. The background is in the agency’s signature green and gray, with a very subtle paper-like texture, giving the entire interface a lifelike quality. The left side, the one with the table of contents, remains static as we scroll, assuring easy navigation and orientation on the page, which is, in itself, quite rich in content, both visual and textual. Certain sections are given in horizontal scroll sliders, so we get an impression that the page expands in all directions. This is an extremely well thought-out case study, brimful of information for those interested in exploring the project in great detail, but at the same time simple and informative for those looking to just skim the content.

The Japanese Hello Today did a quite complete agency work for the home appliance manufacturer Weekend, from strategic planning and branding to graphic design, web design, photo and art direction and even copywriting. The Weekend case study on the agency website is a modern, elegantly dark showcase of everything the agency did, from the first steps to the completion of the project. Discrete white typography on a black background introduces basic project information and brand philosophy, both in English and in Japanese, before we scroll down to visuals. These are presented in a typically Japanese, dignified manner, gently floating on the black background, creating a beautiful contrast and a strange sense of calm . Thin, subtle interface lines provide some framework for the visual content and communicate rather successfully with the overall aesthetics of the website – minimalist and stripped-down.

Fuge is a Moscow-based design agency delivering UI, branding and digital solutions. The agency website is minimalist, in a very reduced palette, with small typography and on-lover grid patterns, resulting in a modern, serious look. This character is repeated throughout the website, including the individual case pages. Our favorite one is the case study for Posted , a design magazine for which the agency did branding, as well as UX and UI services and animations. The case page starts rather minimalistically, with a large image on a light background and just a few bits of text. As we scroll, more and more pieces of content appear on screen, in an interactive and rather fluid way . The case study is divided into sections – logo and elements, desktop and mobile versions of the magazine website. Each image can be expanded in a popup, with smooth and modern transitions, giving the page a dynamic and modern look. This atmosphere is reinforced by a modern, minimalist palette reduced to grayscale, black and red, which is the Posted brand palette. The images (or rather previews) are alternately arranged on the page, creating a lovely balance, and the entire composition appears to be held in place by the grid lines that appear as we hover over certain areas.

Decathlon has long planned a redesign and a relaunch of its app for the Spanish market but the Covid-19 pandemic put a halt to those plans for a while. As soon as the pandemic loosened, the sports goods company reached out to the Barcelona-based, Twin Peaks-named agency Fuego Camina Conmigo (Fire Walk with Me) for a range of services from digital strategy, art direction and concept, to copy, audiovisual content and social ads. The Decathlon App case study is available at the agency website, and it’s one of the most successful, detailed and complete studies we’ve seen in a while . it ticks all the boxes in terms of what a case study should contain – the context, the target, the implementation, and so on, but it does so in a way that is by no means dry or technical. The agency achieved this by skillfully alternating light and readable text sections with fullscreen sections with the visual material from the app , which can be viewed either as images or clicked to play a video. All the while, the agency maintains its own visual identity, present in typography, layout styles and elements such as the round cursor, buttons and icons.

Here’s a project that is as noble as it is well-carried out. Unstuck by Violet Office is an effort started by the CEO of Chobani and several other stakeholders with the goal of helping refugees find full-time jobs in partner companies and their supply chains. Chobani was the first to join the project, of course, and it was soon followed by other major brands like Ben & Jerry and Dole. Violet Office did the branding, web design and development, as well as social media. The branding part is perhaps the most impressive – the agency created a logo and wordmark that can easily fit any brand partner’s logo , and the first part of the case study focuses on that particular effort, complete with rich visuals proving the efficiency of the design . It then proceeds with an analysis of the Unstuck visual system (colors, patterns, typography), and ends with examples of brand activations, complete with the launch video. The high-contrast visuals are displayed full-width, either in galleries or individually, which creates an immersive effect on the visitor, who ends up being completely drawn into the narrative of this commendable project.

Wrapping It Up

As we saw from the examples we visited today, while a good case study may not necessarily have to strictly adhere to a formulaic structure, it’s still a good idea to give it some structure and to conceptualize it in a way that communicates clearly and directly with the viewer. And since the viewers are also potential clients, it’s needless to stress how important this is.

We’ve seen some “proper” case studies with neatly divided sections and a tight structure repeated throughout each study. We’ve also seen some more “relaxed” ones, and some that perhaps don’t really qualify as case studies in the strictest terms but that due to their quality and supreme design elements deserve a mention.

Hopefully we managed to inspire you by showing a variety of styles and methodologies you can follow in creating your own case studies. Feel free to share with us your own favorites or, even better, your own work!

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Five Case Studies of Successful Digital Magazines

The role of technology in publishing has never been more evident than now. With the advent of digital publishing, readers are beginning to make the shift from paper copies of their publication to e-editions .

Let’s talk about your project: we can help you to create your brand new digital magazine!

While this change was at first marked by stops and starts in technology and consumer resistance, there are a number of successful digital magazines to illustrate how the transition can be done. Five examples of these are Wired, Black Belt, I Like Crochet, The New Yorker, and Suitcase Magazine.

1. Wired Magazine Connects With iPad

Wired Magazine , a popular magazine for those who enjoy reading about the integration of technology into our culture, the economy, and politics, found a natural connection with digital publishing when the iPad was first introduced to consumers.

As a newer magazine to the market (it was established in March 1993), it remained open to new ways of information delivery . It built itself the app technology so that it could be introduced as an iPad magazine.

On April 3, 2010 the iPad was first distributed to consumers. Within six weeks, Wired’s online publication sold 24,000 copies during its first full day of release. Fastcolabs.com has stated that Wired remains a leader in digital magazine publication. Features which have kept it relevant include:

– Specially formatted digital editions which look aesthetically pleasing and can be read across a number of devices

– In-magazine links and live features for digital readers

– Extra information for digital readers such as web-only videos, photos, and interviews

2. Black Belt KOs Conventional Publishing

Active Interest Media launched the Black Belt digital edition in 2012. Rather than outsourcing the magazine for exact replication online, the company chose to keep the production in-house in order to include extras and interactions which a purely digitalized publication would not contain.

This magazine is known as a replica plus because it links back to its website, provides all the original content and most of the formatting, but also includes a clickable advertiser index so that ads placed in the magazine are interactive within the online version. Click on the ad which interests you and get taken to that sponsor’s site. Today its features include:

– Links to contributor biographies and websites;

– Text options for size and font to make reading easier;

– Linking from companies and people mentioned in articles to send the reader straight to the ‘source’.

3. I Like Crochet Crafts a Winner

The magazine I Like Crochet was launched in August 2014. It is owned by Prime Publishing which has multiple craft and cooking websites. There are several features which set it apart from earlier versions of online magazines.

For instance, it is available as an app for mobile reading in addition to being a website magazine. Readers can navigate through the web or app and get the same experience. Flipping through the pages is achieved similarly to a paper magazine, and the contents page will allow readers to skip to the title article of their choice . Additional features include:

– Back issue search functions via an online archive;

– Accessibility across every platform via the website;

– Consistent user experience on the site and via the app.

4. The New Yorker Unites Prices

The New Yorker has made use of digital magazine technologies as they have been developed over time. While it was not until November 2014 that most of their content could be accessed online through subscription , the work which The New Yorker has done with that content is remarkable.

With a print, app, and combined subscription option readers can experience the magazine online as well as hold the paper copy in hand. The price for any of the three options is the same, it is a matter of choosing the preferred reading platform or indeed all the platforms available.

Starting prior to November 2014, readers had been able to access all the content online from July to November of that year. This was how they managed to also introduce new readers to the publication . The increase in readers began after the pay for use platforms. Once it became a pay-to-read online magazine, casual readers could read a certain number of free articles and then subscribe. Interesting features of The New Yorker include:

– Three-month subscriptions seem to be more popular than yearly;

– Magazine content is shared through the web, email, merchandise, apps, videos , audio, events, archives, and cartoon archives.

5. Suitcase Magazine Packs a Lot of Value

Topping the list of successful digital magazines is the DMA Digital Magazine Awards 2016 winner Suitcase Magazine . It was chosen as magazine of the year by judges who called it “classy”, “effortlessly cool” and “the ultimate multi-media digital magazine”. Another relative newcomer, the print edition of Suitcase Magazine has been in publication since 2012. By mid-2013, the publication was moving toward further digital access . Current offerings to readers include:

– Quarterly print editions;

– iPad and iPhone apps;

– Daily website updates;

– Newsletter;

– Digital magazine subscriptions for iPad app.

Although these publications began with paper copies and grew readership through tangible words and pages, they have continued to reach new and more diverse audiences by meeting the needs of traditional readers as well as those of readers who prefer to read content online.

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How To Write A Case Study For Your Design Portfolio

Case studies are an important part of any designer’s portfolio. Read this article to learn everything you need to know to start writing the perfect case study.

When you’re putting together your online design portfolio , design case studies are a great way to showcase your experience and skills. They also give potential clients a window into how you work.

By showing off what you can do and your design process, case studies can help you land more clients and freelance design jobs —so it can be smart to dedicate an entire section of your online portfolio website to case studies.

Getting Started

So—what is a design case study and how do they fit in your portfolio.

Let’s get some definitions out of the way first, shall we? A design case study is an example of a successful project you’ve completed. The exact case study format can vary greatly depending on your style and preferences, but typically it should outline the problem or assignment, show off your solution, and explain your approach.

One of the best ways to do that is to use a case study design that’s similar to a magazine article or long-form web article with lots of images throughout. When building your case study portfolio, create a new page for each case study. Then create a listing of all your case studies with an image and link to each of them. Now, let’s get into the nitty-gritty of creating these case studies.

Choose Your Best Projects

To make your online portfolio the best it can be , it’s good to be picky when choosing projects for case studies. Since your portfolio will often act as your first impression with potential clients, you only want it to showcase your best work.

If you have a large collection of completed projects, you may have an urge to do a ton of case studies. There’s an argument to be made in favor of that, since it’s a way to show off your extensive experience. In addition, by including a wide variety of case studies, it’s more likely that potential clients will be able to find one that closely relates to their business or upcoming project.

But don’t let your desire to have many case studies on your portfolio lead you to include projects you’re not as proud of. Keep in mind that your potential clients are probably busy people, so you shouldn’t expect them to wade through a massive list of case studies. If you include too many, you can never be sure which ones potential clients will take a look at. As a result, they may miss out on seeing some of your best work.

There’s no hard-and-fast rule for how many case studies to include. It’ll depend on the amount of experience you have, and how many of your completed projects you consider to be among your best work.

Use Your Design Expertise

When creating the case study section of your portfolio, use your designer’s eye to make everything attractive and easily digestible. One important guideline is to choose a layout that will enable you to include copy and image captions throughout.

Don’t have your portfolio up and running yet and not sure which portfolio platform is best for you? Try one that offers a free trial and a variety of cool templates that you can play around with to best showcase your design case studies.

If you don’t provide context for every image you include, it can end up looking like just a (somewhat confusing) image gallery. Case studies are more than that—they should explain everything that went into what you see in the images.

Check Out Other Case Study Examples for Inspiration

Looking at case study examples from successful designers is a great way to get ideas for making your case study portfolio more effective. Pay special attention to the case study design elements, including the layout, the number of images, and amount of copy. This will give you a better idea of how the designer keeps visitors interested in the story behind their projects.

To see some great case study examples, check out these UX designer portfolios .

Try a Case Study Template

There are plenty of resources online that offer free case study templates . These templates can be helpful, as they include questions that’ll help you ensure you’ve included all the important information.

However, most of them are not tailored to designers. These general case study templates don’t have the formatting you’ll want (i.e. the ability to include lots of images). Even the ones that are aimed at designers aren’t as effective as creating your own design. That’s why case study templates are best used as a starting point to get you thinking, or as a checklist to ensure you’ve included everything.

How to Write Case Studies

Maintain your usual tone.

You should write your case studies in the same personal, authentic (yet still professional!) tone of voice as you would when creating the About Me section of your portfolio . Don’t get bogged down in too much technical detail and jargon—that will make your case studies harder to read.

Since your case studies are part of your online portfolio, changing your usual tone can be jarring to the reader.

Instead, everything on your portfolio should have a consistent style. This will help you with creating brand identity . The result will be potential clients will be more connected to your writing and get the feeling that they’re learning what makes you unique.

Provide Some Context

Case studies are more effective when you include some information at the beginning to set the stage. This can include things like the date of the project, name of the client, and what the client does. Providing some context will make the case study more relatable to potential clients.

Also, by including the date of the project, you can highlight how your work has progressed over time. However, you don’t want to bog down this part of the case study with too much information. So it only really needs to be a sentence or two.

Explain the Client’s Expectations

Another important piece of information to include near the beginning of your case study is what the client wanted to accomplish with the project. Consider the guidelines the client provided, and what they would consider a successful outcome.

Did this project involve unique requirements? Did you tailor the design to suit the client’s brand or target audience? Did you have to balance some conflicting requirements?

Establishing the client’s expectations early on in the case study will help you later when you want to explain how you made the project a success.

Document Your Design Process

As you write your case study, you should take a look at your process from an outsider’s point of view. You already know why you made the decisions you did, so it may feel like you’re explaining the obvious. But by explaining your thought process, the case study will highlight all the consideration you put into the design project.

This can include everything from your initial plan to your inspiration, and the changes you made along the way. Basically, you should think about why you took the approach you did, and then explain it.

At this point, consider mentioning any tricks you use to make your design process more efficient . That can include how you managed your time, how you communicated with clients, and how you kept things on track.

Don’t Be Afraid to Mention Challenges

When writing a case study, it can be tempting to only explain the parts that went flawlessly. But you should consider mentioning any challenges that popped up along the way.

Was this project assigned with an extremely tight deadline? Did you have to ask the client to clarify their desired outcome? Were there revisions requested?

If you have any early drafts or drawings from the project saved, it can be a good idea to include them in the case study as well—even if they show that you initially had a very different design in mind than you ended up with. This can show your flexibility and willingness to go in new directions in order to achieve the best results.

Mentioning these challenges is another opportunity to highlight your value as a designer to potential clients. It will give you a chance to explain how you overcame those challenges and made the project a success.

Show How the Project’s Success Was Measured

Case studies are most engaging when they’re written like stories. If you followed the guidelines in this article, you started by explaining the assignment. Next, you described the process you went through when working on it. Now, conclude by going over how you know the project was a success.

This can include mentioning that all of the client’s guidelines were met, and explaining how the design ended up being used.

Check if you still have any emails or communications with the client about their satisfaction with the completed project. This can help put you in the right mindset for hyping up the results. You may even want to include a quote from the client praising your work.

Start Writing Your Case Studies ASAP

Since case studies involve explaining your process, it’s best to do them while the project is still fresh in your mind. That may sound like a pain; once you put a project to bed, you’re probably not looking forward to doing more work on it. But if you get started on your case study right away, it’s easier to remember everything that went into the design project, and why you made the choices you did.

If you’re just starting writing your case studies for projects you’ve completed in the past, don’t worry. It will just require a couple more steps, as you may need to refresh your memory a bit.

Start by taking a look at any emails or assignment documents that show what the client requested. Reviewing those guidelines will make it easier to know what to include in your case study about how you met all of the client’s expectations.

Another helpful resource is preliminary drafts, drawings, or notes you may have saved. Next, go through the completed project and remind yourself of all the work that went into achieving that final design.

Draw Potential Clients to See Your Case Studies

Having a great portfolio is the key to getting hired . By adding some case studies to your design portfolio, you’ll give potential clients insight into how you work, and the value you can offer them.

But it won’t do you any good if they don’t visit your portfolio in the first place! Luckily, there are many ways you can increase your chances. One way is to add a blog to your portfolio , as that will improve your site’s SEO and draw in visitors from search results. Another is to promote your design business using social media . If you’re looking to extend your reach further, consider investing in a Facebook ad campaign , as its likely easier and less expensive than you think.

Once clients lay eyes on all your well-written, beautifully designed case studies, the work will come roaring in!

Want to learn more about creating the perfect design portfolio? 5 Designers Reveal How to Get Clients With Your Portfolio 20 Design Portfolios You Need to See for Inspiration Study: How Does the Quality of Your Portfolio Site Influence Getting Hired?

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How to Create a Case Study + 14 Case Study Templates

Written by: Brian Nuckols

When it comes to high impact marketing content, case studies are at the top of the list for helping show off your brand’s stuff. 

In this post, I’ve put together a few high-level case study design tips as well as 14 professionally designed case study templates that you can use to start designing beautiful case studies today. 

Let’s begin! 

Here’s a short selection of 12 easy-to-edit case study templates you can edit, share and download with Visme. View more templates below:

What is a Case Study?

A case study is a way for you to demonstrate the success you’ve already had with existing clients. When you create a case study, you explore how previous clients have used your product or service to reach their goals. 

In particular, a case study highlights a specific challenge or goal one of your clients was struggling with before they discovered your product. 

It then demonstrates how your work has assisted them on the journey towards overcoming the challenge or accomplishing the goal. 

A case study’s outcome is typically to share the story of a company’s growth or highlight the increase of metrics the company tracks to understand success. 

The case study includes an analysis of a campaign or project that goes through a few steps from identifying the problem to how you implemented the solution. 

How to Write a Case Study

When it comes to adding irresistible design to your content from the start, using a helpful tool is a great start. Sign up for a free Visme account and start highlighting your own client success stories using one of our case study templates today. 

Also, while you’re beginning to transition your case study workflow to include a professional design tool, it’s helpful to review some high level principles you can incorporate into your case study. 

We’ll start by reviewing some of the critical style tips and structural elements to include in your case study before progressing to a more detailed design section. 

Pinpoint Your Main Message

When designing an impactful case study, it’s essential to stay clear on the metrics that you’re highlighting. The process of overcoming business challenges is a dynamic process with many moving parts. 

If you do not stay focused on what matters in your case study, you risk obscuring the big win your client experienced by using your product or service. 

This is why you need to focus on a single message or metric. This is often called the north star metric . 

The north star metric is the single most crucial rate, count or ratio that helped your client move closer towards their goals or overcame an obstacle. 

While north star metrics are context dependent, a useful heuristic you can utilize is to figure out the most predictive metric of your client’s long term success. 

In the template I’ll highlight below, cost per lead was the north star metric that The College for Adult Learning needed to optimize. 

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Use Emotionally Rich Language 

Recently researchers at Presado did an interesting study to understand the types of language that help readers take action. They broke the content included in marketing assets into several categories, including functional, emotional and descriptive. 

In the most successful pieces of content, the researchers found that emotionally coded words were present in 61% of the content’s total volume.

This research shows the benefit of using emotionally engaging content in your case study. While it’s essential to focus on the concrete evidence of how you helped your client get from where they started to a successful outcome, do not forget to highlight the emotional journey. 

Use Data For Concrete Evidence 

Once you’ve decided on the north star metric to highlight and you choose the emotional response you want to reinforce in your case study, it’s important to use actual data from the project to share the concrete results your product helped to achieve. 

To make sure your audience can follow your line of thinking, make sure the data in your case study is precise. If you track data across time, your readers must know whether you chose to track by month or years. 

If there are any apparent trends, you can use color to highlight specific areas in a chart. 

If you want to dig deeper into using data to tell compelling stories, check out our video data storytelling tips to improve your charts and graphs. 

In the template below, The College for Adult Learning case study is an excellent example of how these elements can work together. 

Cost per lead was a critical north star metric, so we chose to emphasize the increase in revenue and a decrease in cost per lead. 

Additionally, the background section uses emotionally rich language by highlighting how the school helps students get ahead with their career goals. Also, the factual data is the centerpiece of this page in the case study.

If you’re ready to share how you impacted a client, use the College for Adult Learning case study template right now! 

Include All Necessary Parts of a Case Study

After you’ve interviewed your client and you’re getting ready to start writing, it’s important to remember each piece you need to cover.

All good case studies consist of five parts: Introduction, Challenge, Solution, Benefit and Result.

While you don’t necessarily need to label each section like that, be sure that the flow makes sense and covers each section fully to give your audience the full scope of your case study.

RELATED: 15 Real-Life Case Study Examples & Best Practices

14 Case Study Templates

Now that we have explored some of the high level strategies you can use to create a business case study, we will transition to 14 case study design templates you can use with Visme. 

1. Fuji Xerox Australia Case Study Template

Use the Fuji Xerox case study template to showcase the concrete results you achieved for your clients. It has sections where you can explain the goals you started with and the results you achieved. 

2. College for Adult Learning Case Study Template

As we’ve explored already, the College for Adult Learning template has sections where you can embrace a data driven storytelling approach while also connecting with your audience using emotionally rich language. 

Utilize the professionally designed business case study to connect with your audience. 

3. Intel Case Study Template

The Intel case study has beautiful visual elements and gives you space to share the project’s context and the goals you set out to achieve. It also allows you to get concrete with the results you achieved. 

You can always use the Visme Brand Kit to incorporate your unique brand colors into this stunning design. 

4. Bit.ly Case Study Template

Bit.ly is a marketing product that helps brands track how they are doing with campaign results. The bit.ly business case study template showcases how they drove impressive results for an eCommerce business. 

You can modify the professionally designed case study template to illustrate the key results you drive for your clients. 

5. NVISIONCenters Case Study Template

The NVISIONCenters case study template is an excellent example of how powerful it is to pair beautiful designs with the results you generate for your clients. In this case study, we see how you can transform your past accomplishments into a powerful marketing asset. 

6. Adobe Case Study Template

The Adobe case study is an exciting example of a business case study because it does a great job illustrating how you can use a specific result to create a powerful marketing asset. 

Adobe had a particular goal of branding to position itself as a leader for the future of digital marketing. LinkedIn sponsored messages was an effective tactic to drive the outcome Adobe needed. 

You can use the Adobe case study template to demonstrate the success of your most effective tactics. 

7. Inkjet Wholesale Case Study Template

The Inkjet wholesale case study template is an excellent choice if you want to experiment with your case study’s visual element. The roadmap to objectives diagram is a powerful graphic that illustrates the journey of a successful campaign. 

8. Neutrogena Case Study Template

If you have a strong visual brand to tell your case study’s story with visuals, the Neutrogena template is a great choice. It is already designed with plenty of space to highlight your visuals. 

When it is all said and done, you have the results section to complete a successful client partnership story.

9. Weebly Case Study Template

The Weebly case study template is your choice if you want to add visual flair to your case study. The beautiful layout is a testament to the power of pairing minimal design with an exciting statistic. 

10. Patagonia Case Study Template

The Patagonia case study is a perfect example of how crucial it is to make design choices based on your brand’s unique personality. 

It is a fantastic choice if you have a project to showcase featuring a brand with a distinct brand aesthetic.  

11. Think With Google Case Study Template

The Think With Google case study template tells the story of a mobile game that needed to create more engagement on their app. 

It is a visually impactful case study design template that you can use to tell a compelling story about your results. 

12. Kleenex Case Study Template

This case study template is the perfect way to show off search marketing results for a client or other highly specific KPIs that you managed to accomplish.

Insert the initial challenge followed by your company’s solution and adjust the included data visualization tools to showcase your specific results.

13. Customer Experience Presentation Case Study Template

The presentation case study template is an excellent choice for blending beautiful visual elements with the ability to give detailed information about the results you generated, as well as showcasing that data in a unique format. 

If you are ready to show how the unique features of your product or service drove real world business results then it is a good choice for your case study. 

14. Webinar Presentation Case Study Template

One small business saw incredible results when using Visme to optimize their webinar workflow. They saved 100 hours of their precious time by incorporating our collaborative design tools. 

We designed the small business template using those results as an example. When you have an eye catching effect to showcase to your audience, you can use this template as a starting point. 

Case Study Design Tips

Now that we’ve explored the 14 templates you can use with Visme to create your case study, let’s take a look at some practical design tips that will take your content to the next level. 

Be Brief In Your Case Study 

In discussions about writing with style, brevity is a common topic. However, it’s also an important design principle. 

Brevity in design is when you find the best way to perform your intended objective in as few steps as possible. 

When designing your case study, make sure you do not add extraneous visual elements where they are not needed. Instead, think of the effect you want to have on your reader and try to do it simply. 

Describe Your Vision Clearly

Earlier in this article, I wrote about the north star metric, your case study’s emotional effect and using data to make the case study concrete. Your design choices should serve to reinforce these primary goals. 

Clarity in design is when all of the visual elements add up to a whole. 

A great example of this is in the small business case study template where the shapes, typography and color scheme all emphasize the main idea that Visme helps the reader save time. 

Create A Consistent Style 

Visual consistency is a fundamental design principle that you can not afford to ignore in your case study. It will help you increase readability and make sure your audience does not get frustrated with jarring visual elements. 

In short, a consistent style is when you use a uniform color scheme, typography and the same kinds of visual elements throughout the case study. 

Use A Case Study Template For Readability

Readability is a crucial element of design, especially for case studies that are experienced on mobile devices. Contrast is an impactful readability principle. 

Make sure any contrasting colors you chose are easy on the eye and your reader does not have to strain to read your case study. 

Use Proper Alignment In Your Case Study 

Alignment is one of the principles of design that sets professionally designed business case study templates apart. Great designers have an intuitive eye for the mathematically based ratios of proximity invisible in sound design and an eyesore in lousy design. 

The good news is that you do not have to be a mathematician nor a professional designer to have a perfect alignment for your case study. Visme utilizes an easy to use drag and drop design tool that helps you achieve proper alignment in your case study. 

Let Your Brand Personality Speak

When we make intentional design decisions, we want to create a positive emotional experience for our audience. One of the best ways to do that is to make decisions that showcase your brand’s unique personality .

Is the case study you are creating like a well dressed business person who is serious, trustworthy and capable of doing a great job? Is it more like an extravert at a party bouncing from person to person lighting up the room? 

There is no right answer, but you need to infuse your viewpoint into the case study you create if you want to create a unique design. 

Start Designing Your Case Study Today 

A professionally designed case study template will help you create a stunning case study. While reviewing some high level design strategies is an important step, a tool like Visme will help you make a real impact on your audience.

If you’re ready to create your next case study, get started with Visme today .

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

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Magazine publishing innovation: two case studies on managing creativity.

1. Introduction

2. contextual review, 2.1. a brief industrial history of magazines, 2.2. what is a magazine business today, 2.3. the consumer magazine business in the digital era, 2.3.1. the strength of print, 2.3.2. in the face of long-term decline, 2.4. a move towards digital platforms, 2.5. new magazine business models, 2.5.1. new forms of advertising and ‘content marketing’, 2.6. church versus state in magazine publishing, 3. innovation and creativity theory, 3.1. managing creativity in media, 4. methodology and research design, 4.1. case study and semi-structured interview method, 4.2. case one: the upcoming, 4.2.1. context and content, 4.2.2. proxy for innovation, 4.3. case two: style at home, 4.3.1. context and content, 4.3.2. proxy for innovation, 5. findings, 6. discussion, 6.1. the changing nature of magazine editing, 6.2. the increasingly commercial focus of the editor, 6.3. the importance of ‘managing creativity’ in magazine media, 7. conclusions.

• Magazines are adapting well to a shifting economic and industrial context not by ‘going digital’ but by developing new business models across old and new platforms. These are based less on selling advertising space and more on forms of sophisticated ‘content marketing’.
• A new type of editor has emerged in lifestyle consumer magazines, one who is both a journalist and a brand manager. This new editor is a more commercially minded professional who curates and co-creates with agencies, advertisers, and audiences as part of the journalism of commissioning for readerships.
• Given this more complex and entrepreneurial context, the subject of managing creativity (over managing production or journalism) in media studies may better inform future inquiries into what it takes to be innovative in magazine media, pursuing the growing connection between the social science of creativity theory and media management.

Acknowledgments

Conflicts of interest.

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© 2016 by the author; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/).

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Das, S. Magazine Publishing Innovation: Two Case Studies on Managing Creativity. Publications 2016 , 4 , 15. https://doi.org/10.3390/publications4020015

Das S. Magazine Publishing Innovation: Two Case Studies on Managing Creativity. Publications . 2016; 4(2):15. https://doi.org/10.3390/publications4020015

Das, Simon. 2016. "Magazine Publishing Innovation: Two Case Studies on Managing Creativity" Publications 4, no. 2: 15. https://doi.org/10.3390/publications4020015

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How to write project case studies for your portfolio

Writing case studies might be the most dreaded part of building a design portfolio. After all the work and time it takes curating projects, designing pages, saving out images, etc., who wants to actually sit down and EXPLAIN it all? But next to your About page, case studies are the most important pa

Aside from showing your experience and skill, case studies give your potential client or employer an idea of how you work and think. Case studies are basically the whole point of building a portfolio — which is why Semplice and Carbonmade, our portfolio tools, were built around just that. Especially with more complex work such as UX design, a case study is a must to explain your work. Of course, your case study approach depends on your personal style and goals, but I generally recommend these rules when creating your project pages.

1. Write down your case studies before you do almost anything else

I know this is not as fun as designing your website but like most things in life, it helps to get the hardest task out of the way first. Near the end of the project you will just want to press that launch button, so anything you write at that time will be rushed and lazy. Or even worse, you will hit a wall and procrastinate launching the whole thing.

Write about your projects as early as you can, even if you have to adjust the copy slightly later to fit your final page layout. I usually just put all my thoughts in Evernote or a Google Doc. Think of your project in phases and start with Phase 1, which is usually the ideation or exploration phase. Write down your thoughts, and then continue to Phase 2. Don't bother with images just yet, this is just for you to help you get it all down.

If inspiration strikes otherwise, so be it. But in most cases you will thank yourself later by doing this first.

2. Keep it brief & caption everything

People are usually scanning your projects to get a general idea of your skills and the way you work. Don't write a novel, just share a short paragraph or two that makes your project interesting and relatable to your reader.

I've read research that says one of the first things people read in a newspaper are the little captions underneath the images. Think of your case study the same way. If someone scrolls through your case study and only reads the little 1-2 sentence captions, they should still understand your project. Focus on the captions first, and then fill in any lengthier content.

3. Include the right details

It all depends on your personal style and you don’t need to literally copy/paste this format, but your case study should loosely follow this outline or provide this information:

Name of client, what they do & their location: Give your reader context and write a quick sentence about what this project or product is all about. This will show your experience and interest in specific types of clients or design work. Naming the location will also help if you want to make it clear you work with clients all over, as opposed to just your hometown.

Goal for the project: What did the client ask you to do?  What was the briefing? What was the main challenge and measure of success? Did you have a certain idea or expectation for the project when you began?

Your experience: Anything interesting to share about your process for this project? Did you take a unique angle or notice some surprising insight? Do you have some early sketches we can see? Why did you choose that approach? Ask yourself WHY WHY WHY a thousand times, and then answer those questions.

The outcome: Did you feel proud of the result? Did it exceed your expectations? Did it increase the client’s sales by 2000%? Don’t get too technical or share some crazy analytics report (and definitely do not make anything up), just include a brief sentence or two that shares how the project was successful. A case study should ideally be a success story. If it's not, tell us why the project is still valuable or meaningful (maybe the client didn't choose your favorite concept for example, but you still love the work you did) and what you learned from it.

Again, it doesn’t need to be some stiff, clinical report. Just set everything up for the reader so they can fully appreciate what went into the project and how you approach your work.

4. Give credit & explain your role

This is especially important if it was a team project. If I just see a list of names without their roles, I might be a little suspicious about what you actually did on this project. But whether or not this was a team project, it’s helpful for us to understand what role you played. This could be as simple as listing “art direction & design” beside the project summary. Forgetting this detail is crucial and can mean the difference between getting hired or not.

"We should finish reading with a sense of your personality and design process."

5. Write in your voice

You and your client might know what they mean, but acronyms and buzzwords only distance your reader. Don’t try to impress with lofty language, just share your work in your own voice and be as clear as possible. We should finish reading with a sense of your personality and design process.

Whatever you do, don’t just copy/paste words about your client’s product from their website. The shift in voice will be obvious and will only make you seem lazy.

6. Don’t image dump

I’ve seen countless portfolios that either don’t include a case study at all or just have one sentence with a bunch of photos below for the reader to sort out on their own. That doesn’t sell your work the way it deserves. (Plus no copy = bad SEO, if you care about that.)

Consider a layout that lets you include a sentence or two beside each image, so you can explain your process and give us insight into what we’re seeing. A bunch of photos on a page might look pretty, but as almost every company in our "How to Get a Job at X" series has voiced, it's not enough. Your potential employer or client needs context. We need to understand who you are, how you work and how you might contribute to our team/culture.

7. Think of each case study like a magazine feature

This goes for your content and layout. Using a similar page template for your case studies is fine, but you should at least adjust it to fit the project and look of the work.

Think of the way magazine articles are laid out. They’re designed to fully immerse you in the piece and create an experience. They include photos at specific places to illustrate a point or bring a scene to life. They use pull quotes to pique your interest or point out an especially memorable part of the story. They break up paragraphs with photos, but take care to not disrupt your reading experience.

This is why Semplice allows designers to create fully branded case studies — meaning you can design every piece of your page to fit the project’s look and feel, from the navigation down to the footer. Every project is different and your case studies should be too.

I could go on and on, but when it comes down to it, no one-size-fits-all solution works for case studies. It all depends on you, your project, style and the kind of work you do. As we say in this article about writing as a designer (good tips in there as well), just remember to write for that one person on the other side of the screen. It's one person hiring you for the job after all – and often that person is a recruiter or someone who's not necessarily a designer like you. Design your portfolio and write your case studies with your reader in mind, and you'll be one step closer to doing the work you want to do.

Read more portfolio tips here and be sure to check out the Semplice Showcase for design portfolio inspiration.

Featured article image by Liz Wells

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Audible.com is an Amazon subsidiary that provides customers with premium digital spoken audio entertainment and information online, by offering a new enhanced way to enrich their daily lives. Audible content includes above 100,000 audio programs from above 1,800 content providers including many leading audio book broadcasters, publishers, magazine, entertainers, business information providers and newspaper publishers. All data at Audible.com is downloaded digitally and it can be played on more than 500 popular devices (Audible.com).

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3 Case studies demonstrate the power of modern enterprise content management

Customers in insurance, banking, and healthcare find benefits in replacing aging content management tools with modern systems..

From insurance to banking to healthcare, organizations of all stripes are upgrading their aging content management systems with modern, advanced systems that introduce new capabilities, flexibility, and cloud-based scalability. In this post, we’ll touch on three such case studies.

Global insurance company

A large insurance company adopted a cloud-based document management system to enable paperless operations around the world and simplify regulatory compliance. The organization had some tactical document management systems, but they were siloed and based on slow, outdated technology. Plus, all files were stored in U.S. data centers, creating obstacles for a globally dispersed user base.

After adopting Alfresco Content Services and Alfresco Governance Services running on Amazon Web Services (AWS), the insurer fully digitized its operations. The IT team worked closely with business users to build a solution “in which paper wasn’t part of the process,” the company’s SVP and CIO said.

The solution provides electronic file and records management capabilities that integrate seamlessly with the company’s core insurance applications, automating everything from document retrieval to records management . The solution is saving the company $21 million over five years thanks to massive reductions in paper, printing, and storage costs.

Large community bank

When a 28-branch community bank decided to sunset its document storage system, it needed a solution that would work with its cloud-based core banking system.

After identifying dozens of company requirements, the organization selected  OnBase  running on the Hyland Cloud. With support from Hyland Professional Services, the bank migrated 2.5 million documents, representing the past 15 years of business documents, to OnBase. Soon after, the bank added WorkView , Hyland’s low-code application builder, to create solutions and address new challenges with speed and agility.

“With WorkView, you can build workable solutions with almost no code at all. It’s enabled us like a force multiplier. We can accomplish so much with a small team,” said the bank’s enterprise process manager.

Among the benefits, the solution helped the bank’s lending department retire its manual, paper-based workflow in favor of more automated processing using OnBase workflows. The results have been significant: a mortgage loan process now takes less than 20 minutes to complete each day, down from two hours.

What’s more, during the COVID-19 pandemic, the bank was able to bring on remote, temporary workers to handle an onslaught of Paycheck Protection Program (PPP) applications.

“All the documents needed were visible in OnBase without relying on paper to complete the work,” said the bank’s senior vice president and director of operations and process improvements. “We couldn’t have managed the loan volume without OnBase in the cloud.”

Large pharmacy and healthcare firm

A large American retail pharmacy and healthcare company was looking to upgrade its aging knowledge management systems. Its executive leadership team directed the business to select a knowledge management platform with a modern, open-source approach that would reduce the company’s dependence on IBM, Oracle, and other proprietary solutions.

The company opted for Hyland’s  Nuxeo Platform , an open-source and highly scalable platform that enables the provider’s customer care representatives to quickly access their customers’ current coverage details. It also gives the company the flexibility to introduce new solutions in the future without worrying about being constrained by proprietary technology.

Ultimately, the healthcare firm used Nuxeo to replace two aging platforms:

• A mission-critical solution, previously based on IBM File Net, that’s used by more than 20,000 customer care agents to serve clients daily.
• A content management solution based on Oracle Stellent for managing policies, procedures, and other business content.

Now, the company is confident its agents will be up to date on the latest information they need to do their jobs effectively, from patient details to urgent notices about drug recalls.

“We’re confident the Nuxeo Platform will enable us to inform our reps ASAP,” said a healthcare company rep. “This is critical not only for our business, but also for the well-being of the millions of people who use [our] services.”

To learn more, visit Hyland .

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Inside Lily Collins and Charlie McDowell’s Historic Mid-Century Home in Los Angeles

Emily may be in Paris, but Lily Collins is in the east side of Los Angeles. She lives in a mid-century house surrounded by sycamore trees in a part of town so quiet that a friend calls her in the middle of her Vogue photoshoot, alarmed at the number of cars parked outside. (“I was like, ‘Oh yeah, it’s a planned thing,’” she tells me, laughing, after she hangs up.) On Sundays, she and her husband, Charlie McDowell, like to go on long walks with their dog, Redford. Then, they’ll get some breakfast at one of their favorite spots, like Kumquat Coffee or Amara Kitchen. Charlie orders a breakfast burrito, Lily an avocado toast: “With some chili flakes? Call it a day!” she says. Afterwards, if they feel like it, they’ll browse a local flea market. Other times they just want to spend the whole day at home. “It is this safe, secluded oasis,” she says.

Lily and Charlie always knew this wasn’t just any house. The National Register of Historic Places plaque outside the door made sure of that: They live at a Case Study House, one of a handful of homes built as a rare residential experiment in the postwar era, where the top architects of the era were asked to build inexpensive model homes for the millions of soldiers returning from the front. (The most famous examples? The Stahl House in West Hollywood, as well as several properties by Ray and Charles Eames.) Yet, on a rainy day in 2021, when the newly engaged couple walked in the door for the first time and saw a roaring fireplace, they knew it was their house. “We looked at each other, and it was just this overwhelming emotional experience where we didn’t need to say more,” she says. They immediately put in an offer.

Together with interior designer Emily Farnham, they respectfully renovated the historic house while also making it their own. Lily hung a vintage 20th Century Fox sign from the old studio lot, which was a gift from her mother. Charlie hung a vintage clock, a gift from his mother’s best friend. Lily stacked their shelves with vintage children’s books, first-edition Steinbeck novels, and fashion monographs—“I’m a fashion-obsessed woman,” Lily says—while Charlie filled their living room with chairs. (The Collins-McDowell household, I must say, has a very strong chair game, from Hans Wegners to Finn Juhls. “Oh god, he’s going to love you for saying that,” Lily laughs.)

Both of them also embraced Scandinavian-inspired accents, whether the not one, but two Noma cookbooks that sit in the kitchen or the Marta Maas-Fjetterstrom mid-century rugs. According to Lily, the one thing that Charlie loves more than chairs is rugs—he’ll spend countless hours sorting through them on Instagram or auction house websites—and every time he does, she falls in love with him a little bit more. “A guy that loves to show me rug!” she says, putting her hand on her chest.

Lily describes the interior style as “mid-century California meets Scandinavian,” a philosophy that extends to the house’s surroundings, too: Outside you’ll find a garden inspired by Piet Oudolf, the designer who did the famed grounds at Noma. Eventually, the couple found themselves so fascinated with Nordic culture that they bought property in Copenhagen. “We designed this house before we really started putting roots down in Scandinavia,” she says. “It was almost ahead of our time, because we didn’t realize we’d actually be immersed in it years later.” As for that California vibe Lily mentioned? The couple re-installed concrete floors in the house, the choice of the original architect, and embraced warm earth tones. Outside their front entrance is a perfectly sculpted bonsai tree.

The house may be designed in the best of taste, but every detail is meaningful: Walking around with Lily, every piece I ask about has a story. There are dozens of earth-tone mugs, yet her favorite is a forest green Yeti rambler from her wedding . (It took place at Dunton Hot Springs in Colorado a few months after they moved in, and afterwards, they decided all they wanted to do was head straight back home. “Right after our wedding, we came back to this house and we got to come back to a place that felt like us as a couple already,” she says. “It was really, really special.”) Pointing to a plate on a wall, I learn it used to belong to Ingmar Bergman. A Winnie the Pooh book is not only a signed first edition, but a Christmas gift from Lily to Charlie. Then there are two funny old Danish figurines propped up in the corner, who, it turns out, have names: Postman Pat and Ronnie Wood. “They look like British old musicians,” Lily says, laughing. (She’s not wrong. One does remarkably look like Ronnie Wood.)

In December, Lily and Charlie decided to throw a holiday party. They decorated the house and played Christmas music, then laid out wine and cheese and all the festive snacks one could possibly imagine. And finally, for the first time, they lit a fire. Now, everyone could open the door and fall in love with the place the same way they did.

Lily wears Saint Laurent by Anthony Vacarello top, skirt, belt, and tights. Jimmy Choo shoes. Cartier jewelry.

In this story: hair, Gregory Russell; makeup, Fiona Stiles; nails, Thuy Nguyen; florals, Joie Einstein, Coquelicot and Clover.

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What makes a story successful? Researchers have figured out a way to predict it

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Narrative reversals, or changes in fortune that take characters from heights to depths and vice versa, are a good predictor for how successful a movie, TV show or book will be, Northeastern marketing researchers say.

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There are very few universal truths about humanity, but one thing is for certain: We love stories.

Whether it’s movies, TV shows, books, political campaigns or even advertisements, people are constantly being told or telling stories every day. Entire industries are built around storytelling and understanding which stories connect with people the most.

It’s why a group of researchers at Northeastern University have tried to crack the code and answer one question: What makes a story successful?

“If you watch ‘Mad Men,’ you see it’s more of an art form, having an inspiration of how to tell a beautiful story and everything falls in place and it just magically works,” says Yakov Bart , a professor of marketing at Northeastern. “But lately a lot of people have been thinking maybe it’s not just art –– maybe there’s some science to this as well.”

By applying advanced quantitative analysis and statistical techniques to tens of thousands of movies, TV shows, books and even fundraising pitches, the researchers found one core element of storytelling that helped predict a story’s success with audiences: narrative reversals. 

Most people are familiar with what a narrative reversal is, even if they don’t know it by name. Something is going well for a character –– Romeo falls in love with Juliet –– only for something bad to happen to that character –– Tybalt, Juliet’s cousin, is enraged and tries to kill Romeo. Or a character is down in the dumps and has a positive experience that changes things for the better.

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“We develop a way, using these advanced text analysis techniques, to quantify and try to measure the frequency and intensity of narrative reversals across a wide set of storytelling contexts,” says Samsun Knight, a research affiliate at Northeastern’s DATA Initiative and published author. “We show that this does indeed predict which stories tend to be more successful. This holds even if you look in a given TV show which episodes are more successful.”

Using a collection of 30,000 texts, which included TV shows, movies, books and fundraising pitches, the researchers analyzed them based on how positive or negative the language in a given section was. Based on that, they were able to measure how well things are going for the characters in a given story and when that situation changed, or reversed.

They counted the number of reversals that took place in each story, also measuring the frequency and intensity of each reversal and discovered it’s a fairly accurate predictor of how well a story will connect with people. In this case, that meant a movie or TV show’s audience rating on IMDb, how frequently people downloaded a book and how much money a fundraising pitch earned.

“It’s not the sole determiner of how successful a story is, but we were impressed with its consistency and the fact that it’s so simple,” Matt Rocklage , an assistant professor of marketing at Northeastern says. “The more of those reversals there are, the more successful these stories are, and the bigger these reversals are, the more successful these stories are.”

Knight says this research isn’t meant to create a formula for writers to tell their stories, but he hopes it can help writers avoid easy pitfalls when charting their story.

“In the most intuitive sense, people tend not to respond to places where nothing is getting better and nothing is getting worse,” Knight says. “You don’t want these sags in your story. … I love Samuel Beckett –– there are exceptions to every rule –– but broadly speaking, this type of unit of narrative propulsion tends to be exceptionally important. Leon Katz, a prominent dramaturg at the Yale School of Drama, called such narrative reversals the ‘formal unit’ of plot. In the same way that paragraphs are constructed out of sentences, a plot will tend to be structured out of reversals.”

Beyond people who are intent on writing the next Oscar-winning screenplay or bestselling novel, Knight says this research highlights how narrative reversals can be a useful tool in more practical contexts too. For those writing a cover letter to apply to their dream job or working up a fundraising pitch to sell people on their business concept, “tell it like a story,” reversals and all, Knight says.

“Tell us where the reversal came in where now you’re actually needing to ask for help or tell us where things could maybe come back up if you were to receive that help,” Knight says. “Structuring your communications with this rule of thumb in mind might help get your point across and just engage people more successfully.”

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‘Worst-Case’ Disaster for Antarctic Ice Looks Less Likely, Study Finds

Global warming is putting the continent’s ice at risk of destruction in many forms. But one especially calamitous scenario might be a less pressing concern, a new study found.

By Raymond Zhong

For almost a decade, climate scientists have been trying to get their heads around a particularly disastrous scenario for how West Antarctica’s gigantic ice sheet might break apart, bringing catastrophe to the world’s coasts.

It goes like this: Once enough of the ice sheet’s floating edges melt away, what remains are immense, sheer cliffs of ice facing the sea. These cliffs will be so tall and steep that they are unstable. Great chunks of ice start breaking away from them, exposing even taller, even more-unstable cliffs. Soon, these start crumbling too, and before long you have runaway collapse.

As all this ice tumbles into the ocean, and assuming that nations’ emissions of heat-trapping gases climb to extremely high levels, Antarctica could contribute more than a foot to worldwide sea-level rise before the end of the century.

This calamitous chain of events is still hypothetical, yet scientists have taken it seriously enough to include it as a “low-likelihood, high-impact” possibility in the United Nations’ latest assessment of future sea-level increase.

Now, though, a group of researchers has put forth evidence that the prospect may be more remote than previously thought. As humans burn fossil fuels and heat the planet, West Antarctica’s ice remains vulnerable to destruction in many forms. But this particular form, in which ice cliffs collapse one after the other, looks less likely, according to the scientists’ computer simulations.

“We’re not saying that we’re safe,” said Mathieu Morlighem, a professor of earth science at Dartmouth College who led the research. “The Antarctic ice sheet is going to disappear; this is going to happen. The question is how fast.”

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