powerpoint presentation for digital marketing

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20+ editable digital marketing powerpoint templates.

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People are using the internet more and more, and marketers are no exception. When you can interact with your consumers in a meaningful way, the power of marketing increases. Online marketing approaches have several advantages over traditional advertising. We now understand that the strength of marketing is found in the digital realm. If you want to truly communicate with your consumers, you must engage them online. Luckily for marketers, there are many digital marketing tools and  marketing platforms designed to help you accomplish just that. Digital marketing can be an excellent investment for small businesses. It’s more cost-effective than traditional marketing, and you can improve your online presence all on your own. If you use it correctly, it can make your business very competitive in today’s marketplace. This post will discuss the best digital marketing PowerPoint templates for your business , startups, and other organizations. These PowerPoint design templates will unquestionably raise the standard of your presentation and help you impress your audience with awesome digital marketing designs. Let us have a look at a couple of top digital marketing presentation templates.

Table of Contents

“Naya” Presentation Design – Digital Marketing Presentation Template

“ Naya ” digital marketing PPT is a substantial presentation template; using this presentation, you can visualize your agency in an attractive way. This template can be used for many purposes, like for companies, startups, organizations, portfolios, etc. The most significant advantage of this PPT presentation is that there is no need to help with additional software.

• It consists of 30 editable pages.
• Available at a 16:9 aspect ratio.
• Almost all graphical items are editable.
• Available in PowerPoint and Google Slides.

Multipurpose Presentation Template – Digital Marketing Proposal Template

Digital marketing promotes brands and their products using digital tactics to reach out to the target audience. This PPT design template is a multipurpose design slide with a modern and clean appearance. This is an excellent choice for your business. Use this template design to impress your audience.

• There are 20 distinct presentation slides.
• 16:9 HD presentation slides.
• Attractive graphical objects.
• It has a modern look and is easy to use.

Modern Digital Marketing Slides – Digital Marketing Agency Templates

Digital marketing aims to promote and sell products or services using digital methods such as search engines, social media, email, and display advertisements. It has become a viable business option as more and more potential consumers conduct searches over the internet.

This digital marketing PowerPoint presentation may assist you in reaching your digital marketing goals. It has a lot of functions and is simple to use. There are a few more reasons why this template is appealing. It also has a clean and modern appearance that distinguishes it from other template designs.

• There are 36 slides in this template pack.
• All graphics can be changed.
• You can find a collection of free web fonts.
• All of the design slides are based on the Master Slides.
• Those slides have a widescreen ratio.
• A picture placeholder is available.
• You can modify slides with drag and drop.
• PPTX and documentation files are comprised.

“Uprisen” – Digital Marketing Company PPT Slides

A professional PowerPoint presentation design is something that every business and digital marketing agency wants. It is the foundation of an effective digital marketing campaign to get your message across and look professional. This is the reason why there are plenty of digital marketing PowerPoint templates.

This is a responsive template design that can be utilized in various areas, such as creative agencies, corporate, businesses, startups, and so on. It’s simple to modify, and all of the graphical elements can be changed. It is entirely based on Master Slides. Use this template to create an outstanding digital marketing campaign.

PPT Template for Digital Marketing Services – Digital Marketing PPT Design

This is one of the most appropriate PowerPoint templates for internet marketing. This digital marketing template contains a combination of images, graphs, and many more graphical objects. For those who have to deliver presentations on digital marketing, this is one of the most helpful PowerPoint templates. It’s also great for internet marketers who spend a lot of time developing a solid digital marketing campaign.

There are 30 unique slides with several features. If you want to create a digital marketing strategy, then this is the best design for you. This template pack includes digital marketing strategy, marketing segmentation, development of social media strategy, and so on. Get this design and save more time.

SEO Presentation Templates – SEO Agency PowerPoint Presentation

SEO is a marketing strategy to increase the number of visitors on a website by obtaining the highest possible ranking on the search results page of a search engine. This professional SEO PowerPoint template is ideal for formulating an SEO strategy. The following PowerPoint template slide with easy-to-follow layouts and designs will make it easy for you to display your information engagingly. Take a look at the essential aspects of this slide design.

• 90+ modern design slides.
• This template comes with ten pre-made colors.
• 16:9 HD resolution.
• Available in full animation and without animation.
• It is effortless to edit.

SEO Infographic PowerPoint – SEO Strategy Presentation Template

This is a modern SEO infographic PowerPoint for those who are planning to do SEO. This SEO strategy PowerPoint template is a modern design with an incredibly inspiring appearance. It has some beautiful typefaces, an appealing infographic, and a fantastic color scheme. If you want to create an SEO presentation with a modern, appealing design, this is the template for you. Let’s have a look at the features in more detail.

• There are 256 slides in this presentation.
• It includes an appealing icon set.
• All slides support animations.
• Free font collection is available.
• 16:9 full HD slides.

SEO PPT Presentation Download – SEO Audit Presentation Template

Are you looking to create an SEO plan or audit for your client? Then this is the ideal template for you. It contains attractive slides on SEO and related steps. All slides are entirely editable. All you must do is replace the slide text with your own. This slide deck has been designed to help you SEO managers, strategists, etc. to create a phenomenal presentation. Select this design to amaze your clients and coworkers.

• There are a total of 576 appealing slides.
• 1000 sets of icons.
• All the slides are fully animated.
• 16:9 high definition slides.
• It’s really easy to edit.

SEO Infographic PowerPoint Templates – SEO Action Plan PPT Template

Do you need an attractive and clean PowerPoint presentation to promote your business? This is the best choice for you! This template is extremely simple to customize based on your content ideas. So you may modify the text and color to match your specific or corporate requirements. This template comes with attractive infographics and an icon set. These templates are designed with a creative layout and solid concepts. You can use these slides for meetings, conferences, events, and business presentations.

“Horua” – Best SEO Presentation PPT

Creating a presentation from the bottom up is hard. This is why PowerPoint templates are so widely used. The “ Horua ” SEO presentation template is simple and straightforward to use, and it can be customized based on your needs. The template was prepared by professional designers.

This trendy PPT template has an abundance of color options, so it will match your business perfectly. This template is ideal for conveying your knowledge of SEO in a visually appealing way. Use this design to create a stunning presentation in no time.

• This PowerPoint presentation template bundle has 60 slides.
• There are two distinct color themes to select from.
• All the slides are in a widescreen format.
• There’s no need to use other applications to modify.
• Just drag and drop is enough to alter the slides.

Social Media PPT Presentation – Social Media Infographic PowerPoint Template

Social media is a type of internet marketing that uses social networks to get traffic. If you’re searching for a unique PowerPoint template for social media, this one is perfect. The template is done in a stylish color scheme with several graphical objects. Use this template to show the current status of your social media marketing, share results and plans with company managers, and more.

Social Media PowerPoint Template for Presentation – Creative Social Media Presentation Template

This social media slide design would make an excellent presentation. You don’t need a lot of editing abilities. The slides are easily modified based on your specific content. This template has impressive transitions and animations. This template’s color combination is fantastic; it’s very clean and professional. Get it; you will definitely like it.

• There are 16 distinct slides accessible.
• 90+ XML files contained.
• It is available with a dark and light background color option.
• The slides are all in widescreen format.
• Handcrafted infographics with a beautiful design.
• Slides can be fully customized.
• Free set of icon packs.

Social Media Animated PowerPoint Presentation – Social Media Strategy PPT Presentation

Do you need a modern, animated social media marketing presentation template? Take a look at this PowerPoint slide. It is wonderfully designed and will help you deliver your message to your audience. This presentation template is very easy to use, which can save you a lot of time. Many interesting slides with plenty of functions are included. This template is also very cost-efficient, which makes it an ideal solution for you.

• Fifty unique, animated slides.
• 50 XML color themes.
• Those slides are available in the dark version as well.
• Perfectly compatible with Microsoft PowerPoint.
• All of the visual items are in vector forms.

Creative Social Media Kit – Social Media Marketing Presentation Slide Design

Professionals created this innovative social media PPT slide, which is utilized in various commercial sectors, including fashion, corporate, agency, company, portfolio, and more. The design of this presentation was created using interesting visual elements, which are both appealing and compelling. Use this graphic design to amaze your audience.

Social Media Marketing Presentation Template – Social Media Campaign Presentation Slides

Are you still wasting your time creating presentation slides? Or still, sending out boring presentations to your clients? Do you want to make presentations that your clients look forward to seeing? This social media marketing template will finally allow you to create quality presentations in a very short time.

With this contemporary slide, you’ll be able to deliver your ideas effectively and have a long-term influence on your audience. This template layout will allow you to create an incredible presentation in just minutes. All you need to do is simply download this design, open it and add your content.

Best Mobile Marketing PowerPoint Template – Mobile App Marketing Plan PPT Template

Mobile marketing is a form of digital marketing that uses mobile devices such as cell phones and smartphones. This method of marketing utilizes mobile apps, SMS, and other forms of instant messaging technology. It has become the preferred choice for an increasing number of businesses who need to improve their marketing efforts – including small businesses.

This PowerPoint template is made for mobile marketing. You may quickly arrange the marketing stages with this PPT presentation design. This presentation PPT has several appealing graphical elements, icons, and background designs. Use this PowerPoint slide to engage your audience.

PPT Presentation for Digital Marketing and Social Media – Social Media Marketing PPT Download

This digital marketing and social media presentation template pack have attractive slides. These expert slide designs will save you time while promoting your business online. This beautiful template has modern slides with color schemes and layout options that you may personalize. It is ideal for any business. Try out this presentation to improve your business.

Look at the best collection of business presentation templates that are available and use it to build an actionable business plan.

“Brandigital” SEO and Digital Marketing Agency Company Profile PPT

This is a perfect template for SEO and digital marketing agencies with a truly professional look. This digital marketing presentation template provides a powerful presence. During creation, the designers utilized a variety of distinctive design patterns. This corporate layout design offers an opportunity for you to create a striking presentation. Download this presentation; this is the most effective way to create an online marketing presentation with minimal effort.

Before you create marketing plans, see the marketing PowerPoint presentation templates . Many sales and marketing professionals use marketing PPT templates when planning campaigns.

• There are a total of 38 unique slides in this presentation.
• All the graphics are fully editable.
• Free web fonts are available.
• The designers were more concerned with typography and usability.
• The slides in this presentation are based on the Master Slides.

Digital Marketing Presentation for Client PPT – Best Digital Marketing Strategy Template

This is one of the most frequently suggested digital marketing PPT for an agency. It has a modern style and can be used for explaining, pitching, or reviewing strategies with your clients. This template has all of the essential elements of a digital strategy in one place. Each component can be quickly modified to meet your personal requirements. This is a really cool template that allows you to present a digital marketing strategy in an exciting way.

• It has 80 or more unique slides and a total of 1600+ slides.
• All of the PPT slides are in a widescreen aspect ratio.
• Two versions exist light and dark.
• You may tailor the animations to your specific needs.
• A wide range of graphical elements is available.

“Digital Marketing Pro” – PowerPoint Template for Digital Marketing Plan

This is the right one for you if you’re searching for the latest presentation of a digital marketing plan. This PPT is based on modern, unique slides and has the simplest layouts, which give a professional look to your slides. You can use this template for your upcoming presentation on digital marketing.

• Color schemes that are visually appealing.
• 110+ modernistic slides are available.
• Device mockups are added.
• It’s really simple to personalize.
• 24/7 support services.

Best Digital Marketing Audit Template – Digital Marketing Campaign PPT Template

This is a PPT presentation template with sections for your goals, keywords, content, analytics, SEO analysis, and ROI. This is an elegant PPT with lots of attractive colors. It’s suitable for digital marketing consultants to use as a presentation. You can modify the PPT however you want and add your own data. Take a look at this slide design to see how this beautiful PPT design will impress your audience.

Top Digital Marketing Report Template – Minimal Digital Marketing Portfolio Template

These presentation slides are designed for digital marketing projects, reports, content plans, and digital agency portfolios. It can be used by marketing managers, digital marketing consultants, lead generation companies, online marketers, and anyone who is looking for a professional digital marketing template to showcase their work. This premium PowerPoint presentation template is intended to present your company’s data in a creative way.

Online Marketing PPT Slides – Online Marketing PowerPoint Presentation Templates

You can find a lot of digital marketing presentations online to utilize. If you want to create an excellent online marketing presentation, this template will help you achieve that. It is the most comprehensive set of digital marketing PowerPoint layouts on the market. If you want to make a good impression, this is the template for you. It’s designed to explain what digital marketing is all about in an attractive and professional way.

Small businesses, as well as large enterprises, must have an online presence in order to stay competitive. It’s also essential to have an attractive presentation with digital marketing-related content. With the help of these digital marketing PowerPoint slides, you don’t have to worry about creating your own presentation. You can download any resource and use it in your next presentation. I really look up to you for reading this article. I hope you found this article useful, and it gave you some more insight into digital marketing templates.

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Free Digital Marketing Presentation Templates

Get free digital marketing powerpoint templates and google slides from slide egg. these are perfect for creating professional-looking presentations that will impress your audience. whether you’re presenting to clients, colleagues, or investors, it will help you communicate your ideas effectively. the perfect way to present your dm plans and strategies..

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What is digital marketing.

Digital marketing, often known as online marketing, promotes brands utilizing the internet and other digital communication channels to reach potential clients. This includes text and multimedia messages, email, online networks, and digital advertising as a promotional strategy.

What is a digital marketing presentation template?

A digital marketing presentation template is a pre-designed slide deck that can be used to create presentations related to digital marketing. These templates usually include slides that cover topics such as social media marketing, email marketing, search engine optimization, and more.

Why should I use these templates?

Using this template can save you time and effort when creating a presentation. These templates are designed to be visually appealing and easy to use, so you can focus on creating great content instead of worrying about the design.

Where can I find these templates?

You can find these presentation templates on various websites. Visit Slide Egg to find the free slides.

How do I customize these templates?

To customize a digital marketing template, you can use presentation software such as Microsoft PowerPoint or Google Slides. Simply open the template in the software and edit the text, images, and other elements as needed.

What are some best practices for using these templates?

Keep the design simple and consistent, use high-quality images and graphics, and avoid too much text on each slide.

What are some common mistakes to avoid when using these templates?

Using too many animations or transitions, using low-quality images or graphics, and using too much text on each slide.

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Digital Marketing PowerPoint Templates

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Digital Marketing PowerPoint Template

The Digital Marketing PowerPoint Template is 17 17-slide presentation for online business marketing. This is a business information slide deck that could assist media and marketing agencies in promoting their services. It is a high-quality pitch deck containing diagrams and visually appealing clipart shapes. Marketing professionals can use this template to create a company profile or portfolio presentation. For example, the company’s past projects, success rate, and service features in digital marketing and social media. Combining web services such as SEO, social media advertising , AdWords, etc., is an internet marketing service. This creative slide deck template could be used to present these services.

The PowerPoint template of digital marketing is an ideal slide deck to promote the company’s social networking services. This marketing strategy template comprises modern graphics, appealing backgrounds, and cutout images in a structured flow of topics. It includes creative design layouts to present diagrams, tabular information, data statistics, and timelines. An organized digital marketing pitch deck structure will allow users to create a completely fledged business profile presentation or present a digital marketing portfolio with a 100% editable template. Furthermore, individuals may copy desired slides into existing sales and marketing presentations. The slides include the following layouts:

• Cover Slide: Gradient banner of infographic shapes and patterns.
• Welcome Message: Introduction slide presenting the professional’s profile.
• About the Company: Text and Image content layout with infographic icons.
• Our Popular Service slide: Cutout image placeholder and three bullet point segments.
• Our Dedicated Team slide: 4 segments of staff summary.
• Our Pricing slide: 4 segments of plan pricing and features information.
• Marketing Strategy Process slide: 4 steps circular diagram in 3D puzzle pieces.
• Most Effective Marketing Channels slide Tube shapes for bar charts and infographic icons for textual information..
• Content Marketing slides: 4 steps process cycle diagram.
• Video Marketing slide: Desktop clipart with icons to present different concepts.
• Social Media Marketing slide: Tree diagram displaying social media platform logos.
• Email Marketing slide: Visual representation of emailing services.
• Our Portfolio slide: Presentation of work experience and showcase products.
• Our Clients slides: 5 infographic segments for client information and testimonials.
• Additional layouts for portfolio, contact information, and thank you slide .

The Digital Marketing PowerPoint Template is a fully editable presentation to showcase digital offers. It will provide insights into the business processes of digital marketing. The users can customize this digital marketing template by changing themes or applying different formatting options in PowerPoint. Alternatively, users can download other 100% editable presentation designs and digital marketing PPT templates for presenting proposals and results to their clients.

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Digital Marketing Strategy

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A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. Channels can include owned, paid, and earned media. A digital marketing action plan allows you to build and launch your online marketing strategy with success.

No two Internet marketing strategies are alike, though. Your business will have a unique strategy that fits your needs and involves a combination of approaches. A robust online marketing strategy details the following goal types – Short-term, Medium-term, Long-term.

Setting multiple types of goals allows you to develop a better plan for your business. You can make short and medium-term goals that help push you towards achieving your long-term goals, for example.

When you start to develop a digital marketing strategy, you need to think through every aspect of your business. You also have to thoroughly analyze your audience, competitors, trends, and neighboring niches to create a polished and up-to-date digital marketing strategy.

During the analysis, and after turning your strategy into action, you will get a lot of comprehensive data about what works well for your brand and what does not. Empowered with that information, you’ll have a catalog of options for improving your business.

If you create a strategy, you will get a better understanding about how to combine various marketing channels and realize the full potential of your company. A digital marketing strategy gives you a fresh look at your communication with prospects and customers during all of the stages of the buyer’s journey.

Digital is the way of the future. A sound digital strategy will help you understand which channels, audiences and results need to be proactively reached in order to grow brand awareness, sales and your customer base. Ideal for marketing, communications, media and advertising professionals, use this template to refresh and establish your digital marketing strategy.

This template will be primarily useful for marketers. You can use the slides from this template when preparing your marketing strategy. For example, you can describe in detail what advertising channels you will use when promoting your product, what metrics will be used to analyze the effectiveness of advertising. Also, you can present different marketing campaigns for each region or countries in which the brand is represented.

Startup executives can use this template in preparation for their investor meeting. Media executives can also use the slides from this template when preparing their advertising campaign. Social media promoters can use this template when preparing a plan to promote a client’s product through social media.

University professors can use this template when preparing their digital marketing course. Sales managers can use this template when preparing for a joint meeting with the company’s marketers and developing a joint digital marketing strategy for promoting a product.

The first slide in this PowerPoint presentation is focused on key business objectives and goals. You can set SMART objectives, KPIs, annual priorities, sales targets and more. The second slide takes your audience through the marketing funnel: awareness, interest, consideration, intent, evaluation to ultimately, purchase. Slides 3 through 5 are focused on the customer journey, distribution channels and digital marketing tactics. Whether you’re presenting to a digitally-savvy team or not, this template is clear, concise and visually-appealing to hold your audience’s attention.

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20 Best Digital Marketing PowerPoint Templates

Are you looking for the best digital marketing PowerPoint templates to create the perfect presentation?

The good news is that there are plenty of PPT templates that have everything you need.

In this article, we will share our expert picks of all the best digital marketing PowerPoint templates.

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Best Digital Marketing PowerPoint Templates

Digital marketing strategy powerpoint template.

This digital marketing strategy PowerPoint template is a simple PPT template designed specifically for digital marketing. It contains 106 useful slides such as marketing strategies, marketing plan, mviral marketing, email marketing, KPIs, and more.

• 16:9 &:4:3 aspect ratio
• Based on master slides
• Fully editable
• 600 vector icons

Digimark – Marketing Powerpoint Template

Digimark should be a great fit for the presentation of marketing, digital marketing, pitch deck, finance, business profile, etc.  It’s a trendy and stylish PowerPoint theme that contains lots of photo slides and infographics. 3 premade colors theme and dark and light background give you enough options to choose your favorite layout. The template comes with 30+ unique slides.

Digital Marketing Pro Powerpoint Template

Digital Marketing Pro is a PowerPoint infographic pack built to help you easily make infographics about digital marketing. It contains a variety of slides such as marketing strategy process, marketing budgets, social media plan, content marketing, video marketing, pricing table, etc.

• 50+ fully customizable slides
• 500+ font icons
• 5 ready-made color schemes

Uprisen – Digital Marketing Powerpoint Template

A professional PowerPoint presentation design is critical for a salesperson, especially for those who work in digital marketing. Uprisen is a splendid solution for a digital marketing agency. The template comes with 36 unique slides in a 16:9 widescreen ratio. It also has 3 pre-made colors: blue, grey and yellow.

Digital Marketing and Social Media PPT Pitch Deck Template

This template is a fantastic PowerPoint multipurpose template. It contains 160+ social media and digital marketing slides.

Other notable features include vector shapes, based on slide master, animated and non-animated versions, and unlimited theme colors. This template is easy to use and 100% customizable. It will take your digital marketing company to the next level of excellence.

Marketing Plan PowerPoint Template

This presentation template is an all-in-one solution for your marketing plan presentation. From presenting a business overview to making a marketing strategy, the template provides the necessary framework for outlining your marketing plan effectively. With its 150+ animated slides, it guarantees a smooth presentation experience that will be sure to leave an impact.

• 150+ animated slides
• Compatible with PowerPoint, Keynote, Google Slides, Canva, and InDesign
• Theme colour

Digital Marketing PowerPoint Infographics Slides

This PPT template provides 30+ unique digital marketing slides with 12 color variations and is ideal for digital marketing, marketing company, or cyber security company.

• 33 unique digital marketing slides
• 12 color variations
• 280 fully editable vector icons
• Handmade infographics

Multipurpose Digital Marketing PowerPoint Template

Multipurpose Digital Marketing PowerPoint Template is the ultimate choice for retro presentations related to digital marketing.  It’s a frequently updated, versatile presentation template for PowerPoint, Google Slides, Keynote, and Canva. The template comes with many notable features including light and dark versions, 2000+ vector icons, master slides options, 50+ theme files, drag and drop image slides, and more. It also provides dozens of marketing slides to choose from, such as marketing objectives, affiliate marketing, direct marketing, inbound marketing, growth marketing, search engine optimizing (SEO), etc.

Blastens – SEO & Digital Marketing PowerPoint Template

Blastens is a beautiful digital marketing pitch deck template for PowerPoint. It comes with 30 unique and gorgeous slides to help you create an eye-catching pitch deck for your brand.

This template is made with slide master, so just use PowerPoint or Google Slides, you can create your own media kit easily.

Digital Marketing and Social Media 2 PowerPoint Presentation Template

This template is a ready-made PowerPoint template for digital marketing and social media. It comes with 80+ unique slides and tons of vector icons.

This template is created based on slide master and has light and dark versions.

Digital Marketing Infographics Solutions PowerPoint Diagrams Template

This template is a comprehensive PowerPoint infographic template. It comes with 70 infographic slides including digital marketing challenges, market overview, SEO process, marketing automation, etc.

Brandigital – SEO & Digital Marketing Agency PowerPoint Template

Brandigital is a minimal PowerPoint template for SEO or a digital marketing agency. It has professional, creative, ultra-modern, and unique layouts.

Brandigital comes with 38 unique slides and focuses on typography and usability. Brandigital is also easily editable.

Gebug – Digital Business Company Profile Presentation Powerpoint Templates

Gebug is a modern PowerPoint template for many purposes such as company profile, marketing strategy, and portfolio.

It comes with 50 unique slides, editable graphics, data charts, and image gallery slides. The Gebug is based on slide master and easy to edit.

Digital Marketing Proposal Presentation Template

This template is a modern PowerPoint template for a marketing agency. You can easily create a digital marketing proposal in no time with this template.

Marketing Toolbox PowerPoint Template

The Marketing Toolbox is worth a look, especially if you plan to use a marketing model infographic in your presentation. It provides more than a dozen most needed marketing models infographics including SWOT analysis, PEST analysis, Ansoff Matrix, 4P marketing mix, Port’s value chain, BCG matrix, and more.

Tigabelas Digital Marketing Proposal PowerPoint Template

If you are going to present your digital marketing proposal to a client. Tigabelas will be a splendid solution for you. The template is an excellent and refined Google Slides and PowerPoint template designed especially for digital marketing.  There are 30+ unique slide designs available in the template’s bundle. It also fits creative agency, company profile, and startup presentation.

Marketonik – Marketing Plan PowerPoint Presentation Template

Marketonik PowerPoint template is perfectly suited for launching marketing projects. It features a modern and professional design to help you deliver a killer presentation. The template includes 27 useful slide designs including competition analysis, possible risks and solutions, marketing budget, marketing teams, development schedule table, project timeline, project benefits, and more. It also contains 30+ vector business concepts and 30+ character positions. All in all, Marketonik is a splendid solution for marketing plan, advertising, and digital marketing proposal presentations.

SEO Agency PowerPoint Template

SEO Agency PowerPoint Template is a professional PowerPoint template designed specifically for SEO agency. The template comes with 90 unique slides including plenty of infographics and diagrams such as SEO timeline, SEO roadmap, SEO strategy.

SEO Infographic Powerpoint Template

SEO (or Search Engine Optimization) is a very important part of digital marketing. If you are making a presentation about SEO, this SEO digital marketing PowerPoint template can help you a lot. It is loaded with 60+ useful SEO infographics that allow you to tell your audience how important Search Engine Optimization is and how it affects the visibility of your website on the internet. With the help of fantastic SEO illustrations, you can present your ideas in a clear and interesting way.

DigitPack Bundle 3 in 1 Powerpoint Template

DigitPack is one of the biggest template bundles for digital marketing. DigitPack has 350+ unique slides, 500+ editable Icons, and tons of maps & infographic shapes. Your slideshow won’t be boring with DigitPack, and that’s our guarantee!

We also really enjoyed 69slides’s support team, which quickly answered all our questions. It’s always great to know there’s someone you can rely on.

Digital Marketing Presentation – Infographic PowerPoint template

Digital Marketing Presentation is an infographic pack to help you make the internet marketing illustration in the media presentation easier. It consists of 39 digital marketing infographic slides including timeline, swimlane diagram, marketing matrix, and more.

(Free) Oslo – Marketing Plan Presentation Template

If you are looking for a free marketing plan presentation template, then take a look at Oslo. The Oslo template is designed to help you organize your marketing strategy and tactics in a visually appealing and easy-to-understand way. It includes slides that show your market analysis, mission and vision, and strategies and business plan. The template also includes slides that help you make a roadmap and calendar.

Free Social Media Strategy Presentation Template

If you want to design a social media strategy presentation, this template is for you. It features a modern design that allows you to present your social media marketing strategy. The template can be easily customized with MS PowerPoint. It includes 35 unique slides.

Marketing Plan Presentation Template Free Download

Check out this modern slide design, a free marketing plan presentation template for PowerPoint and Google Slides, to easily showcase your marketing strategy.

Free Virtual Campaign PowerPoint Template

This is a free PowerPoint template you can use to create a professional-looking virtual campaign presentation for an event. This template features lots of creative illustrations and eye-catching colors. There are over 60 unique and customizable slides in this template.

Free Investors Social Media PPT Template

Another great free PowerPoint template for social media strategy presentations. It comes with 40+ customizable slides including marketing analysis, goals, strategy, content plan, budget, KPI overview, and more.

Thank you for visiting Just Free Slide and reading this article! We hope this article helped you find the best digital marketing PowerPoint templates for your company. You may also want to see our 300+ free presentation templates for PowerPoint and Google Slides .

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Digital Marketing PowerPoint Templates For Presentations:

The Digital Marketing PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as  Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Digital Marketing Google Slides templates,  PowerPoint themes  and  backgrounds  to stand out in your next presentation.

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What is a digital marketing powerpoint template.

A Digital Marketing PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Digital Marketing presentations. The Digital Marketing PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

How To Choose The Best Digital Marketing Presentation Templates?

Keep the following points in mind while choosing a Digital Marketing Presentation template for PowerPoint (PPT) or Google Slides:

• Understand your presentation goals and objectives.
• Make sure the Digital Marketing template aligns with your visual needs and appeal.
• Ensure the template is versatile enough to adapt to various types of content.
• Ensure the template is easily customizable.

Are Digital Marketing PowerPoint Templates Compatible With Google Slides?

Yes, all our Digital Marketing presentation templates are compatible and can be used as Digital Marketing Google Slides templates.

What Are The Advantages Of Digital Marketing Presentation Templates?

Digital Marketing PPT presentation templates can be beneficial because they:

• Add multiple visual and aesthetic layers to your slides.
• Ensure that complex information, insights and data is presented in a simplistic way.
• Enhance the overall visual appeal of the content.
• Save you a lot of time as you don’t have to start editing from scratch.
• Improve the professional outlook of your presentation.

Can I Edit The Elements In Digital Marketing PowerPoint Templates?

Yes, our Digital Marketing PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using  professional PowerPoint templates .

How To Download Digital Marketing PowerPoint Templates For Presentations?

To download Digital Marketing presentation templates, you can follow these steps:

• Select the resolution (16*9 or 4*3).
• Select the format you want to download the Digital Marketing template in (Google Slides or PowerPoint).
• Make the payment (SlideUpLift has a collection of paid as well as free Digital Marketing PowerPoint templates).
• You can download the file or open it in Google Slides.

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Best Digital Marketing PowerPoint (PPT) Template

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Best Digital Marketing PowerPoint (PPT) Template and Infographics

Introducing the Best Digital Marketing PowerPoint Template , a cutting-edge PPT template designed to empower digital marketing professionals, digital agencies, and digital media educators. This premium PPT template is not just a collection of slides; it’s a comprehensive slide deck that encapsulates the essence of digital marketing in today’s fast-growing digital environment.

Crafted with precision, our stunning digital marketing template offers a harmonious blend of professional design and practicality. It’s loaded with customizable features, innovative layouts, colorful vector infographics , vector icons , and incredible graphics catering to digital marketing presentations’ diverse needs. Whether unveiling a new digital marketing strategy, teaching digital marketing concepts, or presenting an online campaign report, our premium Microsoft PowerPoint template provides the perfect backdrop to shine your information.

Embrace the power of visual storytelling and data representation with the Best Digital Marketing PowerPoint Template by SlideSalad . Designed to fascinate and inform, this best premium PPT template sets the stage for presentations that are not only memorable but also highly effective in conveying your digital marketing prowess.

This template is available as Google Slides Themes: Download Digital Marketing Google Slides Themes Here >

Key Features:

• 220 Unique & Creative slides
• 2 Aspect Ratio (4:3 & 16:9)
• Fully and Easily editable content
• 125+ Stunning Premade Theme colors. ( What this means? )
• 5500+ Vector Icons! easily change size & color
• Fully Animated
• Unlimited Themes Color
• One-click to change all colors to fully fit your brand’s color. ( What this means? )
• 100% Vector Objects & Icons
• Free Fonts and Icons

Template Sections:

# Marketing Goals / Objectives

Setting clear and achievable goals is the cornerstone of any successful campaign. The “Marketing Goals/Objectives” slides in our Best Digital Marketing PowerPoint Template slides are meticulously designed to help professionals articulate these goals precisely and clearly.

These slides serve as a strategic starting point for your presentation, where you can outline your primary digital marketing objectives, whether they be increasing brand awareness, boosting online sales, enhancing social media engagement, or improving SEO rankings. The layout is structured to facilitate a clear hierarchy of objectives, supporting both short-term targets and long-term aspirations.

# Understanding the Buyer

The “Understanding the Buyer” section in our Best Digital Marketing PowerPoint Template is a pivotal element for any marketing presentation. This section is intricately designed to guide presenters through the complex landscape of consumer behavior and buying psychology, essential for crafting impactful digital marketing strategies .

• Buyer’s Journey: This segment allows you to map out the buyer’s journey, from awareness to decision-making. It helps in visualizing the path a potential customer takes, enabling marketers to create more targeted and effective campaigns.
• Understanding Customer Needs: This section focuses on identifying and articulating your target audience’s specific needs and preferences. Tailoring your digital marketing efforts to address these needs is crucial.
• The AIDA Funnel – Sales Funnel: A comprehensive depiction of the AIDA (Awareness, Interest, Desire, Action) model, this funnel is a classic marketing tool redesigned for the digital age, illustrating how consumers move from awareness to a purchase decision.
• Buyer Persona Building Blocks: This section provides a framework for creating detailed buyer personas, which are fictional representations of your ideal customers. It helps in understanding the demographic, psychographic, and behavioral traits of your target audience.
• Customer Persona Wheel Parameters : This innovative tool helps in breaking down various aspects of a customer persona, including their motivations, challenges, and preferences, providing a 360-degree view of your potential buyers.
• Buyer Persona Profile Templates: These templates are ready-to-use tools to craft detailed buyer personas. They’re designed for ease of use, ensuring that even non-designers can create professional and informative persona profiles.

# Inbound Marketing

The “Inbound Marketing” section of our Best Digital Marketing PPT Template is an exhaustive resource designed to empower presenters with the latest tactics and strategies in digital marketing. This section is divided into two core areas: Search Engine Optimization (SEO) and Social Media Marketing (SMM), each packed with detailed insights and tools.

Search Engine Optimization

This section delves into the nuances of SEO and offers a comprehensive guide on optimizing digital content to rank higher in search engine results. It covers essential areas like on-page SEO, SEO strategy formulation, and the SEO lifecycle. Ideal for SEO professionals and digital marketers, this section empowers users to enhance their website’s visibility and drive organic traffic effectively.

• On-Page SEO Effective Keys : This part highlights critical factors for optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
• SEO Methodology : A detailed overview of the methodologies used in SEO, offering insights into effective strategies for improving online visibility.
• SEO Strategy : This slide helps in crafting a comprehensive SEO strategy tailored to your business’s unique needs and goals.
• SEO Life Cycle : An illustration of the ongoing process of SEO, emphasizing the cyclical nature of optimizing, measuring, and improving.
• SEO Process : A step-by-step guide to the SEO process, from keyword research to link building and analytics.
• Social Media Marketing

The Social Media Marketing segment is designed to equip users with advanced strategies for engaging audiences on various platforms. It includes insights into successful social cycles, social listening, and strategic feedback loops. This section is perfect for marketers looking to leverage social media for brand growth, engagement, and customer service.

• Stages of A Successful Social Cycle : Outlines the fundamental stages in a successful social media marketing cycle, from planning to execution and analysis.
• Social Listening : Focuses on the importance of monitoring social conversations around your brand and industry.
• Strategic Feedback Loop : Demonstrates how to use feedback from social media to refine marketing strategies.
• Social Customer Service Plan : A guide to integrating customer service into your social media strategy.
• Social Influencing : Discusses techniques for establishing influence on social platforms.
• Goals for Social Influencing : Helps define clear and measurable goals for social media influence.
• Social Networking : Explores strategies for effective networking on social platforms.
• Social Selling : Provides insights into leveraging social media for direct sales and lead generation.
• Social Media Marketing Strategy : A comprehensive framework for developing a successful social media strategy.
• Platform-Specific Demographics and Stats : Detailed slides for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat, offering demographics and statistical insights to tailor your social media approach effectively.

# Content Marketing

The “Content Marketing” section of our Best Digital Marketing PowerPoint Template is a treasure trove for content creators and marketers, providing an in-depth look at the strategies and tools needed for effective content marketing.

• Content Marketing Lifecycle : This part of the slide outlines the stages of content creation, distribution, and management, emphasizing a holistic approach to content marketing.
• Content Marketing Strategy Plan : A guide for developing a comprehensive content strategy tailored to meet specific marketing goals and target audience needs.
• Content Marketing Pyramid : This model helps in prioritizing content creation, focusing on producing valuable and scalable content.
• Content Mix and Schedule : Offers insights into creating a balanced content schedule, ensuring a variety of content types to engage the audience.
• Content Map Template : A tool for visually organizing and planning content, ensuring alignment with marketing objectives.
• Content Marketing Plan : A step-by-step guide to crafting an actionable content marketing plan, from conception to execution.
• Benchmark the Competition : Techniques for analyzing competitors’ content strategies to identify opportunities and gaps in your own strategy.
• SWOT Analysis : A framework for evaluating the strengths, weaknesses, opportunities, and threats in your content marketing approach.
• Content Marketing Channels and Tactics : Detailed exploration of various channels and tactics for content distribution and promotion.

# Email Marketing

This section focuses on the critical role of email in digital marketing strategies. It explores the types of emails (transactional, relational, promotional), understanding email timing, and implementing email automation. It’s an invaluable resource for marketers aiming to use email marketing to nurture customer journeys and convert customers.

• Role of Email Marketing : Highlights the importance and effectiveness of email marketing within a broader digital strategy.
• Customer Value Journey : Explains how email marketing can nurture leads through the customer value journey.
• Transactional Emails : Best practices for designing transactional emails that enhance customer experience.
• Relational Emails : Strategies for building and maintaining relationships with customers through email.
• Promotional Emails : Tips for creating compelling promotional emails that drive action and sales.
• Understanding Email Timing : Insights into the optimal timing for sending emails to maximize engagement.
• Email Automation Triggers : Guide to using triggers for automating email campaigns effectively.
• The Phases of Email Marketing : An overview of different phases in email marketing, from building a list to measuring success.

# Direct Response Advertising

The “Direct Response Advertising” section of our Best Digital Marketing PowerPoint Template is an essential resource for marketers focusing on immediate customer action. This segment emphasizes strategies and techniques for creating ads that prompt an instant response, such as a purchase, sign-up, or download.

• Paid Search Advertising

This part of the template guides users through the intricacies of Paid Search Advertising, including PPC, paid search marketing processes, and ad ranking rules. It’s tailored for digital businesses and marketers seeking to maximize their ROI through effective paid search strategies and keyword optimization.

• Paid Search Advertising (PPC) : Explains the fundamentals of Pay-Per-Click advertising, including how to effectively manage PPC campaigns.
• Paid Search Marketing : A comprehensive guide to strategies and best practices in paid search marketing.
• Keyword Optimization Plan : Offers methods for identifying and optimizing the most effective keywords for your paid search campaigns.
• Paid Search Marketing Process : Outlines the step-by-step process of setting up and managing successful paid search marketing efforts.
• Pay Per Click Process & Strategy : Details the strategic approach to PPC, focusing on maximizing ROI.
• The Rules of Ad Ranking in Paid Search : Clarifies how ads are ranked in paid search, including factors like bid amount and ad quality.

# Display Advertising

The Display Advertising section delves into the strategies and creative processes behind effective display ads, focusing on targeting design and measurement for maximum impact.

• Remarketing

The Remarketing section provides insights into the benefits and workings of remarketing strategies. It covers various types of remarketing, campaign building, and successful implementation. This is ideal for digital marketers looking to re-engage visitors and convert past interactions into sales.

• Remarketing Benefits : Highlights the advantages of using remarketing in digital campaigns.
• How Remarketing Works : Explains the mechanisms and technology behind successful remarketing.
• Different Types of Remarketing : Covers the various forms of remarketing, from basic retargeting to dynamic remarketing.
• How to Build A Successful Campaign? : Provides a roadmap for creating effective remarketing campaigns that re-engage past visitors.
• Affiliate Marketing

In this segment, users will learn about the mechanics of affiliate marketing, including the process and strategies involved. It’s an excellent resource for businesses and digital marketers who wish to expand their reach and generate revenue through affiliate partnerships.

• How Affiliate Marketing Works : An overview of the affiliate marketing model, explaining how businesses can leverage affiliates for broader reach.
• Affiliate Marketing Process : Details the steps involved in setting up and running an affiliate marketing program.
• Affiliate Marketing Strategies : Discusses advanced strategies for maximizing the effectiveness of affiliate marketing efforts.

Digital Marketing Rollout

This comprehensive section focuses on the strategic rollout of digital marketing campaigns across various channels. It includes insights into marketing channel selection, traffic, and sales projections, helping users plan and execute effective digital marketing strategies that align with their business objectives.

• Marketing Channel Roll Out : Outlines a strategic approach for launching marketing campaigns across different digital channels.
• Traffic & Sales Projections by Channel : Provides tools and methodologies for forecasting traffic and sales, helping in the allocation of resources and budgeting.

Final Thoughts About This Best Digital Marketing PowerPoint Template

In conclusion, the top-selling Digital Marketing PPT Template from SlideSalad is an indispensable theme for any marketer, advertiser, or business leader looking to make a significant impact in the digital world. This comprehensive PPT template isn’t just a collection of slides; it’s a comprehensive suite of expertly crafted tools designed to address every facet of digital marketing, from content and email marketing to SEO, PPC, and social media strategies.

What sets this stunning template apart is its meticulous attention to detail and its alignment with current digital marketing trends and best practices. Powered by creative digital marketing infographics , the sections are crafted with both the novice and the seasoned professional in mind, ensuring ease of use without compromising on sophistication. Whether you’re presenting to stakeholders, educating a team, or strategizing for a new campaign, this PPT template provides a structured, clear, and visually engaging way to convey your ideas and plans.

Purchasing this PowerPoint presentation template means investing in your professional toolkit. It saves time and resources in creating digital marketing presentations from scratch and ensures that your message is delivered with clarity and impact. The customizable nature of the template allows for flexibility and creativity, enabling you to tailor each slide to your specific needs and branding.

In essence, this cool Digital Marketing PowerPoint Template is more than just a presentation aid; it’s a strategic ally in your online marketing journey. It empowers you to present complex marketing concepts in an accessible and compelling manner, enhancing your ability to communicate effectively and make informed decisions. For anyone serious about excelling in the digital marketing arena, this professional template is not just a choice; it’s a necessity.

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All you need about Digital Marketing in one presentation! This saved me a lot of hours searching for information on Digital Marketing on the internet and all I could find were scattered data and bits and pieces! If you want to WOW your management then this is the PPT you need!

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Aug 19, 2024

10 Ways to Maximize your PPC Strategy

• Digital Strategy
• PPC and Paid Search

Written by Cathal Melinn

PPC advertising has always been a core part of any digital marketing strategy, and a perfect complement to SEO tactics. 

However, with changes in users’ search behavior and the rise of AI-powered search, such as AI Overviews (previously known as Google Search Generative Experience, SGE), some marketers are beginning to question the value of PPC advertising . Nonetheless, it still remains a hugely important form of advertising for many brands.

What’s happening with PPC?

As well as the increasing importance of AI in search, there have been other noticeable changes recently in the search world. This has also led to several challenges, which we discussed recently on the DMI podcast . Let's look at six of the key challenges in more detail below.

Competition is increasing

After the pandemic, demand dropped as people moved away from online, but there was still a huge amount of competition for clicks. One of the battles that PPC specialists are fighting is to keep their cost per clicks down in the face of this competition.

Temu , the online retailer, spent about $15 billion on PPC ads alone in 2023. When you’ve got a huge spender like that, it increases competition for everyone and you have to work even harder to keep your cost per clicks down. 

Brands need to move away from ROAS

Marketers often feel stifled because they think they need to meet traditional key metrics (such as ROAS), which could distract them from taking a more holistic or strategic view of their campaigns. Metrics alone can sometimes give a distorted picture – such as how they did during the pandemic, when people were purchasing much more online. 

Costs are rising

It’s not just competition that’s driving up costs: Google is charging for clicks based on complex and sometimes opaque criteria that PPC experts can do little to control. 

Although Google search remains a key part of any customer journey (and one that marketers can’t afford to ignore), PPC has become a very costly channel for many brands. 

Marketers need to grow brands

Marketers need to look beyond the specifics of their PPC costs. This means they should examine their campaigns holistically and supplement PPC KPIs with brand searches or brand growth. 

So, even though costs per click have increased, a PPC campaign might still be finding new customers and still helping the brand to grow. Whatever you do in one place will always have an effect outside of that one place, so you can impact the way that people think about your brand when they’re doing other things and they’re in other channels. You improve their receptiveness to other channels of advertising. 

Search’s role in the marketing funnel has changed

One of the big changes we’ve seen is that paid search has moved up the funnel. Brands are buying against more informational keywords, when people are still in the Awareness and Considerations stages. 

Google has realized this opportunity and come up with new campaign types within Google Ads (such as Demand Gen ). These enable marketers to move up the funnel. In response, brands are becoming more willing to accept more expensive costs per click if they feel that they are attracting more new leads or potential ecommerce customers during the early stages of the customer journey. 

Marketers have to use AI and automation strategically

AI and automation can help marketers be much more efficient in their PPC campaigns. However, marketers need to be strategic in how they do this.

It’s important to recognize when the AI systems might not be making the best decisions for your brand. If you decide to use the AI and automation elements within Google Ads, you’ll only get so far. You’ll cease to have a competitive advantage, and your results will be mediocre. 

Strategies for success: Thinking beyond search

Given all these changes and challenges in the PPC world, how can you best optimize your paid search campaigns? 

Here are our top ten tips:

• Use YouTube ads
• Explore Demand Gen campaigns
• Optimize landing pages
• Know when your search campaign isn’t working
• Have accurate measurement and reporting
• Get to know GA4
• Change your bidding strategy when necessary
• Change default location targeting, if necessary
• Use negative keywords strategically
• Set up proper conversion tracking, with one goal per campaign

1. Use YouTube ads

When crafting your PPC campaign, don’t forget to consider other channels, such as video and display. This enables you to reach customers across the Google ecosystem, including Google Display Network (GDN) and YouTube. 

If you manage your spend effectively, this can be a very effective way of broadening out the scope of who you’re actually targeting and moving beyond just capturing people through search. There are great opportunities for you to show relevant ads to people as they move across the Google ecosystem, but you need to manage that campaign objective.

YouTube can be a particularly effective channel because many brands treat it as an after-thought in their PPC campaigns. This is a chance for you to shine in a space where your competitors may not yet be very active. 

It has got so many hours of content uploaded, and it’s user-led content. And it is the top streaming service in America. In fact, 8.6% of YouTube users are watching the content on their TVs in their living rooms with their families. For now, it’s a very cost-effective ad space. 

However, bear in mind that there will come a time when large brands recognize the power of YouTube and we’ll see the costs starting to go up, particularly as linear TV continues to degrade. But right now, as a small brand, with YouTube ads you can appear in somebody’s living room at evening prime time.

2. Explore Demand Gen campaigns

Keep in mind that the Google Ads suite is an advertising platform and an ad buying tool. When you set up a new Google Ads campaign, you’ve got options such as a search campaign, a video campaign, and Demand Gen. 

A Demand Gen campaign enables you to use native ads to generate leads and demand at the top of the marketing funnel (during the Awareness and Consideration stages). It is essentially Google’s play for the social media advertising space, with YouTube being one of the largest demand-generating social media platforms available. This enables Google to generate demand even before people start searching for solutions. 

When your search campaign is maxed out, you can use a Demand Gen campaign to literally generate demand and then stimulate more searches. 

3. Optimize landing pages

Often when people are crafting a PPC campaign, they forget to consider what happens after people click the link. This is why it is so important to consider the landing page that searchers are brought to after they click. Google examines landing pages to assess the quality of your ad campaign. 

Ask yourself:

• What questions are people asking Google? (Their search keywords)
• What response are you giving to these searches? (Your PPC ads)
• Where are you going to take them to complete their task? (Your landing page)

Your landing page is the one part of the search journey you can completely control, unlike the ad auction or what happens in the PPC marketplace. So rather than just sending searchers to a page on the website, consider creating a bespoke landing page that enables the searcher to do what they want to do – and what you want them to do, using data capture content . 

Think about where people are in their journey and what action they need to take. If people are searching for a product, bring them straight to that product page, not the homepage. 

Pro tip : Make sure you have the relevant product in stock. Otherwise, you could be wasting money on clicks that don’t convert. 

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4. Know when your search campaign isn’t working

Sometimes, search is not the most effective channel for your product or service. You might, for example, be serving a very niche market, or using keywords that just don’t drive traffic. 

Consider on a case-by-case basis. Ultimately, search might not be the answer because if you can’t get searches, you can’t get searches. Maybe a content marketing strategy is more appropriate, for example, especially if your market has not yet developed. 

You might have a great product, but there’s just not much search volume for that particular keyword. In this case, you might need to focus on building demand for your brand. So rather than trying to get people to search for that niche keyword, get people to search for your brand name. 

Remember, digital marketing has become established enough that you can build a build solely using digital platforms. Focus on driving interest for your brand (using, for example, ads on YouTube). And then, when people are ready to buy, they’re going to remember you and come back searching for your brand.

5. Have accurate measurement and reporting

Measurement is probably one of the biggest challenges faced by marketers at the moment, especially with the challenges of Google Analytics 4 (GA4) . You may need to supplement your GA4 data with other sources (such as backend views from Shopify) to really understand what’s driving conversions for you. 

Think beyond the monthly report, and look holistically at campaign performance over the long term. If you can extend your view on performance to look at performance over six months or a year, you can supplement it with metrics that are more important. For example, how many new customers have you added? How many people are looking for your brand? What does your share of search look like? 

Marketing mix modeling

One way to get a holistic view of a campaign is to use marketing mix modeling. This is a type of qualitative research and statistical analysis to try and understand which of your marketing investments has had the biggest impact on your marketing outcomes. 

You look at the cost inputs on the channels that you’ve used and then look at your sales at a top level. This lets you do statistical analysis to discover which of those channels and investments have had the biggest impact. However, this takes a long time and it needs a large amount of data.

6. Get to know GA4

The GA4 interface is complex and evolving,with tweaks, AI features, and recommendations that need to be carefully navigated. 

Google Ads has been around a long time, and it’s very good at what it does, enabling you to show ads and ultimately make money for Google. And now GA4 is enabling you to automate many decisions with its AI integrations, nudging you towards what Google thinks are best practices. (There’s even an option to apply all recommendations, with a hard-to-resist blue button!) However, it’s worth taking the time to carefully judge whether GA4 is making the right decisions for you.

7. Change your bidding strategy when necessary

With Google Ads, you can automate your bidding with Smart Bidding. 

However, it’s worth doing some optimization through A/B testing to see whether Smart Bidding is more effective for you than manual bidding. You may, for example, get a higher impression share or lower cost per click with manual bidding. 

Pro tip: You could use a combination of manual and automated bidding. For example, you might find that careful manual bidding is more effective at the start of a campaign. You could then decide to switch to automated bidding once the campaign is up and running for a few weeks. And then, if the results start to decline after a while, you can choose to switch back to manual bidding. 

8. Change default location targeting, if necessary

In Google Ads, the default option for location targeting is people who are in your physical location. However, you may not want to target people who are in your area.

If you’re targeting the UK, that means people who are in the UK and people are interested in the UK or on the UK version of Google. So obviously the most important location setting is people who are regularly in your target location. 

9. Use negative keywords strategically

Unless you are promoting free versions of a product, you should add the negative keyword ‘free’ to your campaign, so people aren’t looking at free versions of your product. 

However, Google is matching different language searches. Say, for example, you’re targeting campaigns across Europe. Then, if people search in Spanish for your English keyword, Google will still probably match that. But you need to have the Spanish word for ‘free’ as a negative keyword. 

Use ChatGPT to give you a list of the words ‘free in relation to price’ in all your target locations’ languages and then use these as negative keywords. So you can just add that word ‘free’ as a negative keyword on a phrase match to your campaigns across Europe. And it means that while you’re already negating any free searches in English, if Google decides to translate it, you get that too.

10. Set up proper conversion tracking with one goal

A common mistake among digital marketers is incorrect setup of conversion tracking. And it can throw everything off kilter. You need to carefully set up your conversion tracking, validate that it’s working, and make sure that you’re tracking the right conversion (and not multiple conversions).

Remember, many campaign decisions are made based on conversion tracking, so it’s very important to get it right. For example, you might be tracking the wrong type of conversion, or maybe you’re counting the same conversion multiple times. In such cases, any decision made after that by you or the Google algorithm is going to be based on incorrect data.

Pro tip : Having one goal for the campaign is often a good way to ensure that you’re tracking the right conversions, because this helps to give the campaign focus. For example, say you have two goals: add to cart and purchase. Then, if someone completes both actions, Google reports that two conversions have happened there. However, in some cases, you might only want to track who’s made a purchase. 

“Search, since the dawn of the internet, is just three things: keywords, ads, and landing pages. ” Cathal Melinn

Although PPC has become an increasingly complex and fluid space, it can still be a powerful channel for driving people to your website and increasing conversions. While, you need to be aware of the nuances of effective PPC advertising and know how to use the latest features, such as AI, automation, and Smart bidding, it ultimately boils down to: 

• Keywords (questions) 
• Ads (answers), and
• Landing pages (conversion points) 

When designing and managing campaigns, use this simple process to your advantage and make your marketing more aligned to human behaviors.

Refine your PPC skills

The demand for professionals with PPC experience keeps growing. Kickstart or advance your career with DMI's short Paid Search course that will teach you the fundamentals of paid search and explore how to set up, manage and optimize a PPC campaign along with reporting using GA4 and data visualization. 

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Toolkits: digital marketing media brief, articles: 10 ways to maximize your ppc strategy, articles: how to improve your google ads quality score quickly, articles: the beginner’s guide to programmatic advertising, cathal melinn.

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here .

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A comprehensive guide to small business marketing.

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By Dominique Harroch

Small business marketing today combines advanced tech, data-driven insights, and digital platforms.

In today's digital landscape the right approach to small business marketing combines advanced technology, data-driven insights, and effective digital platforms. Here’s a comprehensive guide to small business marketing to companies navigate the current marketing trends and tools that can drive business success.

Key marketing tools for small businesses

Following is a summary of 11 key marketing tools that small and growing businesses should consider when leveraging owned, earned and paid media:

1. An optimized small business website

A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the second page of a search. Key elements of an effective small business site include:

• Memorable domain name : Choose a name that reflects your business and is easy to recall.
• User-friendly design : Ensure your site is visually appealing and intuitive. Sites should have a clear structure, intuitive navigation and information that is easy to access.
• Search engine optimization (SEO) : Implement SEO best practices to rank higher in search engine results.
• Mobile optimization : Since over 55% of global web traffic comes from mobile devices, you’ll want to ensure your site is mobile-friendly.
• Valuable content : Regularly update your site with engaging content like blogs and articles that address your audience's interests and needs.
• Fast loading times : Optimize page speeds to improve user experience and SEO rankings.
• Secure hosting : Use reputable hosting services to protect your site’s data and performance.

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Additionally, integrating tools like Google Analytics (now called GA4) and Google Search Console (GSC) can provide valuable insights into your site's performance and user behavior.

2. Paid search engine marketing (SEM)

Paid search engine marketing, in which you pay if a keyword is clicked on that drives traffic to your website, remains a powerful tool for driving targeted traffic. Platforms like Google Ads and Bing Ads allow you to:

• Bid on keywords : Use tools like Google keyword planner to select high-value keywords relevant to your business.
• Control costs : Set daily and monthly budgets, and adjust bids based on performance.
• Analyze performance : Track key metrics to assess and refine your campaigns.

3. Paid listings and display ads

Paid listings on platforms like Yelp, Facebook, and Pinterest can boost visibility. Use Google’s Display Network to target ads based on user interests and behavior. This approach allows you to:

• Choose ad formats : Use banners, text ads, or video ads to capture attention.
• Track return on investment (ROI): Monitor clicks and conversions to measure effectiveness. Track your costs, record and monitor revenue, and record all expenses. Make sure to measure lead generation numbers, customer acquisition, and sales metrics as valuable insights into your marketing effectiveness.
• Testing: By experimenting with different ad copy, targeting options, and formats, businesses can identify what resonates most with their audience, refine their strategies, and ultimately improve click-through rates and conversions. This can include A/B testing, target audience variations, ad copy variations, call-to-action (CTA) testing or visual elements where you test different images or videos to determine which visual elements attract more attention and engagement.

4. Content marketing

Content marketing remains a cornerstone of effective digital strategies. Key tactics include:

• Blogging : Regularly post optimized content to drive organic traffic. Nine out of ten marketers use blogs as part of their content strategy.
• Guest posting : Publish articles on popular platforms such as Medium and AllBusiness.com to enhance your reach and SEO. Strive to create “evergreen” articles, which are designed to remain relevant and valuable over a long period of time, regardless of current events or trends. Unlike timely articles that focus on current news or trends, evergreen content addresses topics that have enduring interest and utility.
• Video content : In 2023, individuals spent an average of 17 hours a week watching videos online. Utilize platforms like YouTube and TikTok to engage your audience.
• Content platforms: Leverage content recommendation platforms like Outbrain to expand your content’s reach.

More from AllBusiness :

• 7 Social Media Marketing Tips for Small Businesses
• How to Write a Successful Press Release: 4 Things to Include

5. Social media marketing

Social media is a powerful tool for engaging with your audience. Focus on platforms such as:

• Facebook : Effective for broad audience reach and targeted ads.
• Instagram : Ideal for visual content and influencer partnerships.
• LinkedIn : Best for B2B marketing and professional networking.
• TikTok : Useful for viral video content and younger demographics.

With over 5 billion global social media users and growing, effective social media marketing can significantly enhance your brand’s visibility and engagement. To be effective, you must regularly post interesting content to obtain and keep followers.

6. Influencer marketing

Influencer marketing involves collaborating with individuals who have a significant and engaged following on social media platforms like Facebook, TikTok and Instagram to promote products or services. These influencers, who can range from celebrities to niche content creators, leverage their credibility and relationship with their audience to drive brand awareness and influence purchasing decisions.

The impact of influencer marketing on broader marketing efforts can be profound, as it allows brands to tap into authentic, targeted communities that are often more receptive to recommendations from trusted (or at least known) voices.

This form of marketing can enhance brand credibility, expand reach, and generate higher engagement rates compared to traditional advertising. As consumers increasingly seek personalized and relatable content, influencer marketing has become a powerful tool for connecting with audiences in a meaningful way.

7. Online business directories

It’s important for business owners to list their companies in prominent and reputable business directories. Often these listings are free, but even if you must pay a small fee, it can be worth it.

The benefits include

• Exposure to potential clients and customers.
• Boosted SEO through backlinks.
• Improved online presence and brand awareness.
• Increased credibility for your business.
• Low-cost or free marketing.

The following is a list of top business directories to consider listing your business:

• AllBusiness.com
• Better Business Bureau
• Facebook Page
• Google Business Profile
• Bing Places for Business

Related: Why You Should List Your Company in an Online Business Directory

8. Radio marketing

While less prominent today, radio can still be effective. Many people are in their cars during peak commute hours. To maximize radio advertising:

• Targeted placement : Choose stations and time slots that align with your target audience.
• Engaging content : Create memorable and concise ads.
• Consider your market: Are you a B2C company (business to consumer) or B2B company (business to business)? Is your market local (like a neighborhood restaurant), national (such as selling payroll services), or international (such as selling unique clothing to multiple markets)?

The cost-effectiveness of radio compared to TV makes it a viable option for more localized campaigns.

9. Press releases

Press releases are valuable for announcing significant business updates. Ensure your release is:

• Newsworthy : Focus on unique and timely information.
• Well-structured : Include a strong headline, key details, and contact information.
• Multimedia : Incorporate multimedia elements like images and videos to increase engagement.

Related: How to Write a Successful Press Release: 4 Things to Include

10. Email marketing

Email marketing remains effective when executed correctly. Best practices include:

• Segmenting : Personalize content based on customer preferences and behavior. Use data to segment your lists and target markets.
• Offering engaging content : Provide valuable information, special offers, and updates.
• Optimization : Use A/B testing to refine subject lines and content.
• Using AI-driven tools: These can help automate and personalize email campaigns, improving engagement rates.

11. Direct mail marketing

Despite the digital age, direct mail still works for certain audiences. To optimize direct mail:

• Use targeted lists : Use well-researched mailing lists to improve ROI.
• Implement creative designs : Ensure your mail piece stands out and is easy to read.
• Track mailings : Monitor responses and effectiveness.

More tips to enhance your marketing campaigns

Here are some additional tips to optimize your marketing campaigns:

• Segment : Segment your target market to a specific audience. Segmentation can be done with respect to age, gender, income level, education, geography, purchase stage or brand loyalty, and more.
• Business lists: Consider using high quality business lists such as Dun and Bradstreet, Experian Business, ZoomInfo or InfoUSA. These lists can be used in multiple channels as well, maximizing the value of the lists.
• Track real time: Track your marketing campaigns in real-time to get immediate insights, make quick adjustments, and understand what is working or not.
• Key metrics: Track the key metrics in your campaigns, such as click-through rate, engagement rate, conversion rate, sales, revenue, customer acquisition cost, market share, and churn rate.
• Software and AI: Use software and artificial intelligence (AI) tools for social media management, content creation and testing of alternative ads.
• Budget: Allocate your budget wisely. Assess the performance of different marketing channels and allocate your budget to the ones that deliver the highest ROI. Continuously review and adjust your spending to focus on the most effective strategies.
• Keep current: Stay updated with trends. Keep up with the latest marketing trends and technologies. Experiment with new platforms, tools, or strategies to stay ahead of the competition and reach your audience in innovative ways. Keep up to date with experts by seeking articles from reputable business sources such as AllBusiness.com.
• Promote across channels: Share earned media coverage on your website, social media platforms, and email newsletters. For instance, if a major publication writes about your product, feature this article prominently on your homepage or social media profiles.
• Showcase social proof: Use earned media as a form of social proof by highlighting positive reviews, testimonials, or features from reputable sources. This can build credibility and trust with potential customers.
• Strengthen relationships with media: Build and maintain good relationships with journalists and influencers. This can lead to more favorable coverage in the future and expand your media network.
• Repurpose content: Convert mentions and reviews into additional content, such as blog posts, case studies, and infographics. For example, if your company was featured in a popular tech blog, you could create a detailed blog post about the experience and its impact.

Ready to enhance your small business marketing strategy?

Developing a comprehensive and modern small business marketing strategy requires leveraging a mix of traditional and digital techniques. By integrating artificial intelligence tools, optimizing SEO, utilizing effective SEM strategies, and harnessing the power of social media, you can create a dynamic and effective marketing approach. Start by experimenting with different strategies, tracking your results, and refining your approach based on performance data.

About the Author

Dominique Harroch has acted as a Chief of Staff or Operations Leader for multiple companies where she leveraged her extensive experience in operations management, strategic planning, and team leadership to drive organizational success. Her background spans over two decades in operations leadership, event planning at her own startup, and marketing at various financial and retail companies. She can be reached via LinkedIn .

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Digital Marketing Agency PowerPoint Presentation

Number of slides: 10

Digital Marketing Agencies provide businesses with a variety of marketing services to promote their products and brand online. This presentation template is ideal for account executives who want to introduce the agency services to potential clients. It has modern PowerPoint slides to showcase the agency’s digital marketing services, their best projects, the digital marketing team, and more.

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Digital marketing services slide.

In this PowerPoint template for digital marketing agencies, you’ll be able to showcase what your agency offers in three different slides. The first one is a three-column slide to mention and describe your most popular services. In the second one, you can group your services according to what your potential client needs for a project. And finally, the third slide is to explain more about what each service includes.

Marketing Agency Portfolio Slide

Showcase your best projects in this marketing agency portfolio slide. Use this section to present your latest commissions and its results. You can also opt for showing the company logos of your clients.

Digital Marketing Agency Team

Make sure your potential clients know you have a team of experts to conduct their digital projects. Use this slide to showcase your team members and add a brief description of their work experience. You can also use this section to present a customized team from your staff according to the needs of your client’s project.

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The most in-demand digital marketing services today are social media marketing, display advertising, SEO audits, content marketing and email marketing.

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• Marketing 8 Superstar Sustainable Marketing Examples To Get You To the Greener Side

8 Superstar Sustainable Marketing Examples To Get You To the Greener Side

• Celeste has worked in the online marketing space for twenty years. She has written for sectors including tourism, sustainability, education, lifestyle, food, and marketing. You can find her work featured by Green Building Media South Africa, Stodels Gardening, and The Post House Hotel. In magazines, you may have seen her in The Cape Times, Oprah South Africa, and The Property Magazine. While you can find her writing up on the latest SEO trends and exploring digital techniques during the day, her love of story-telling carries on in enriched games and books after hours.

Ready to become greener in your company? Awesome!

With consumers making greener choices ., many companies are looking at how they can change the way they do things in-house. We can investigate sustainable marketing examples to see how businesses are following this trend by investigating sustainable marketing examples.

You’ll get the inside scope of sustainable marketing in this article, as well as some top brands currently working toward sustainable change. We’ve also included some lesser-known green marketing examples, so buckle up as we start our green adventure.

Take a look at these sustainable marketing examples to see how it’s done!

What is sustainable marketing?

Sustainability and green are two different concepts.

Sustainability is about the longevity of the product/service. It is about examining a product’s lifecycle from beginning to end and whether it is sustainable for the environment , the public, and the future.

On the other hand, being green is focused only on its environmental aspect. A product can be green , but not necessarily sustainable .

Sustainable marketing involves showcasing a business’s sustainable efforts. This gives the public insight into the company’s commitment to social and environmental impact.

The movement is summarized by Ballantine and Kemper in 2019, where they outline the three levels of engagement:

• Doing less bad: The first level focuses on reducing what is considered the “bar” for the product. This could involve improving working conditions during production or lowering the emission of the product’s use. It is also all internally focused and doesn’t involve the consumer.
• Doing more good: The second level examines consumption, how the product is used, and promoting sustainable lifestyles with consumers. Consumers could consider sharing the product, like RentTheRunway , or the business could do an educational push instead of a sales push.
• Doing different: The last level is about making a change in the industry and promoting all systems that need to be changed.

8 sustainable marketing examples

If you are looking for inspiration for marketing your sustainable or green products, then take a look at these top brands. They are leading the way in green marketing, making tomorrow a better place, one campaign at a time!

WebFX strives for several sustainable initiatives. One of them is the GreenFX program , which ensures our offices stay greener by decreasing our carbon footprint. We achieve this through solar panels and by preserving resources.

We also involve everyone through workplace initiatives to encourage our employees to become leaders and do what they can to promote the green movement. Through our leadership and leading by example, these turn into tangible improvements.

We also partner with others, such as the Ocean Cleanup and Stand for Trees, to support the preservation of natural resources.

2. Interface

Interface offers a wide range of carpet types ideal for commercial and residential settings. Their carpets are durable, come in different colors and textures, and, most importantly, are carbon-negative or recycled.

The whole process, from creating the raw material to the packaging, has been thought through. Since 1994, Interface has been working on how it can make a difference and become the industry’s lowest-carbon footprint generator.

Today they have created three products that are completely carbon-negative, from cradle to gate. While not carbon-negative, their other products are all sustainable and carbon-neutral.

3. Burt Bees

Lip gloss, balms, and nourishing lotion, all for the skin with sustainability in mind. Burt Bees has made it their goal to create environmentally friendly beauty products. Their key focuses include:

• Ingredients from nature (not the lab)
• No animal testing
• Responsible for sourcing raw materials
• Recycled packaging
• Landfill-free operations

4. Coca-Cola’s PlantBottle

Coca-Cola is a large corporate company that has made several sustainable efforts over the years. However, the one thing that affects many of its products is the effort to make their bottles more environmentally friendly .

Currently, they are running prototypes on bottles that will be 30% plant-based plastic and 100% recyclable, including the cap and label. They are looking to increase those numbers to 100% plant-based, but they are still working on it. Other areas they have gone sustainable include:

• The company has pledged to collect back the equivalent of every bottle it sells by 2030
• None of its packaging ends up as waste
• Old bottles are recycled into new ones to make 100% of its packaging recyclable;
• 50% of its packaging comes from recycled material.

5. TOMS Shoes

There are so many shoe phrases that I would love to use here, like making the planet greener, one step at a time , or I could walk 500 miles in [green] boots . I’ll reserve my dad jokes and rather tell you about the huge impact that Toms is making on people and the planet.

They have one shoe range, in particular, that is setting the sustainable standard in the shoe business — the Earthwise™ . It is created from sustainable and recycled products, which they tell their clients and partners about through social media campaigns.

They have also partnered with another innovative business, Thredup. They encourage their clients to return the shoes they have worn, create new shoes, clothing, and accessories from the materials, and keep the product out of landfills.

6. Patagonia

Patagonia is pretty much on all green marketing example lists across the internet. They have been big grassroots activists and lead by example by donating their profits back to the planet. They also support environmental and social responsibility programs and encourage others to join in the movement.

While some companies make a splash about their sustainable report, hidden on the footer menu somewhere on their website, Lacosta did something completely disruptive. They changed their entire logo for the duration of the campaign.

Lacosta supports many sustainable programs, including environmental impact and local community support, but for a limited time, they focus on endangered species. They offered their customers ten polo designs, all created in the classical white, traditional Lacoste polo shirt we know, but instead of the well-known crocodile, they featured ten of the top endangered animals.

8. Starbucks

With most customers in the under-35 bracket, it is not surprising that Starbucks makes a big noise about sustainability and its climate-change commitments. They are changing the way we drink our coffee by switching out single-use cups to reusable packaging and expanding their menu to include more plant-based options.

Go greener with marketing strategies from WebFX

Do you want to tell the world about your green change and the sustainable difference your business is making? With our help, you can convey your environmental passion while promoting your goods and services to those who need them.

A successful green marketing strategy should have a clear and compelling story and a deep understanding of its goals. It should also provide products or services that meet sustainable objectives. With effective marketing and communication strategies, you can build a strong and emotional connection with your customers. If you’d like to discuss how WebFX can help you with your green marketing campaigns and share your sustainable business practices, get in touch at 888-601-5359 .

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How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact.

Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways.

Retailers are keen to get as much out of holidays as possible. But the holidays come with challenges, with consumers becoming more selective with their spending and spending less in some categories.

Back in in 2008, I worked on a campaign called “100 days of Holidays” for “Better Homes & Gardens.” It started the month before Halloween and ran until New Year’s Day.

These days, you can already see Halloween costumes, candy, and decorations in stores weeks before Labor Day. So, the ship has sailed when it comes to planning for that upcoming holiday.

The extension of holidays, blurring them together, and inventing new opportunities for sales have shaped consumer behavior and how brands approach a long, hectic holiday season. The season is shorter this year, building pressure for brands to perform.

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays this year. These seven trends will have a significant impact:

• Compared to last year, Thanksgiving is particularly late this November, resulting in five fewer shopping days between Cyber 5, the five-day shopping period that takes place from Thanksgiving to Cyber Monday, and the end of the year, which includes Christmas, Hanukkah, Kwanzaa, and New Year’s Eve.
• Despite some retailers anticipating that consumers will continue to limit their spending in the latter half of the year, EMARKETER predicts that total holiday retail sales will increase by 4.8% this year, up from the 3.9% growth rate seen in 2023.
• Digital shoppers will allocate the most money to fashion (including clothing, footwear, and accessories) this holiday season, but computer and consumer electronics will continue to lag for another year, as consumers feel less urgency to replace these items following the surge during the pandemic, according to EMARKETER.
• In 2024, US consumers are expected to spend an average of two hours and 15 minutes daily watching connected TV (CTV), according to EMARKETER research. And shoppable CTV ads are simplifying the process for holiday shoppers to make purchases directly from the media they watch.
• This holiday season, CTV advertisers could also reach 206.3 million second-screen users who discover brands and products on TV and then use their phones to learn more or make purchases, according to EMARKETER.
• Consumers are being more selective with their holiday spending this year. Over 60% of Americans say they can’t afford to make the wrong purchase, which may explain why a third of consumers have already begun shopping for the holidays, a significant increase compared to last year, according to a Google/Ipsos study.
• 60 % of U.S. consumers have completely walked away from a purchase when overwhelmed by too many choices or excessive information, according to another Google/Ipsos study.

How CTV Fits Into Digital Marketing During Holiday Season Interview With Matt Voda

To get a good read on how CTV fits into the digital marketing mix during the upcoming holiday season, I asked Matt Voda , CEO of OptiMine, for his thoughts.

He is a marketing expert who advises some of the world’s largest brands like Amazon, Ring, Best Buy, Domino’s, JCPenney, TheRealReal, and other brands on cross-channel marketing impact, measuring both digital and traditional marketing channels down to individual ads and campaigns.

Here are my questions and Voda’s answers:

Greg Jarboe: How do you plan to navigate the shorter holiday shopping season?

Matt Voda : OptiMine’s clients use our scenario planning capabilities to run simulations using the shorter holiday season and look for the best ways to maximize sales. That can mean getting campaigns started earlier, or shifting to higher intensity levels faster, or even to run more last-minute campaigns for shoppers who wait until the last minute.

Jarboe: Do you expect holiday retain sales to go up, down, or sideways this year?

Voda : Retail sales have shown some strength recently despite predictions showing the opposite, so this is especially difficult to predict this year. That said, retailers with more agile marketing measurement can get faster reads on performance and adjust investments and mix more quickly in a more dynamic consumer environment, and these retailers will perform better as a result.

Jarboe: What do you expect to be retail’s most resilient categories in 2024?

Voda : There will be winning and losing categories, but the best retailers will be combining advanced customer intelligence with marketing measurement that informs which marketing approaches work best with key consumer segments to ensure they can overcome these challenges.

Jarboe: How does CTV fit into your digital marketing mix this holiday season?

Voda : Brands use CTV when they need better targeting options than what linear TV can offer, and CTV ends up functioning like digital video in this regard. The lines between TV and digital video are blurring quickly.

Jarboe: Will any of your holiday campaigns tap into second-screen users?

Voda : Successful retailers understand the interplay of media across their funnel and have the right measurement in place to guide to the most optimal investment mix across all channels. This is now table stakes.

Jarboe: Can social video change the hearts, minds, and actions of more selective shoppers?

Voda : Yes, absolutely. OptiMine’s Index, which is a performance benchmark across many of the top brands in the world, shows that video over social can be an extremely effective investment area, especially for new customer acquisition.

Jarboe: How to you provide consumers with the information they need without overwhelming them?

Voda : Creative is one of the most important aspects for successful campaigns and even with advances in AI, human creative talent is absolutely worth the investment and can make the difference.

Adjust To Consumer Trends Creatively

Digital marketers need to be creative and nimble to navigate the significant shifts in seven trends during the upcoming holiday season.

Connected TV can play a critical role in reaching consumers. By offering a streamlined user experience, CTV can facilitate better interactions between brands and consumers and help increase sales.

Paying attention to your media mix will be important. Track how your different channels interact with one another as well as how they individually perform.

Invest in human creative talent to create the right messages for the right channels to reach new and already engaged consumers. Optimizing for new experiences, such as allowing users to make purchases directly in ads placed on CTV or social media, could be key to boosting ecommerce sales this holiday season.

Yes, this is hard. But as Jimmy Dugan (Tom Hanks) tells Dottie Hinson (Geena Davis) in A League of Their Own (1992),

“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard … is what makes it great.”

All stats above are taken from an EMARKETER report unless otherwise noted.

More resources: 

• Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two
• Why And How Local Businesses Should Use Video In Their Digital Marketing
• Video Marketing: An In-Depth Guide For Every Business Owner Today
• PPC Trends 2024

Featured Image: Stock-Asso /Shutterstock

Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won ...