presentation of the study

Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

Share this:

• Share on Tumblr

• Research Process
• Manuscript Preparation
• Manuscript Review
• Publication Process
• Publication Recognition
• Language Editing Services
• Translation Services

How to Make a PowerPoint Presentation of Your Research Paper

• 4 minute read
• 136.8K views

Table of Contents

A research paper presentation is often used at conferences and in other settings where you have an opportunity to share your research, and get feedback from your colleagues. Although it may seem as simple as summarizing your research and sharing your knowledge, successful research paper PowerPoint presentation examples show us that there’s a little bit more than that involved.

In this article, we’ll highlight how to make a PowerPoint presentation from a research paper, and what to include (as well as what NOT to include). We’ll also touch on how to present a research paper at a conference.

Purpose of a Research Paper Presentation

The purpose of presenting your paper at a conference or forum is different from the purpose of conducting your research and writing up your paper. In this setting, you want to highlight your work instead of including every detail of your research. Likewise, a presentation is an excellent opportunity to get direct feedback from your colleagues in the field. But, perhaps the main reason for presenting your research is to spark interest in your work, and entice the audience to read your research paper.

So, yes, your presentation should summarize your work, but it needs to do so in a way that encourages your audience to seek out your work, and share their interest in your work with others. It’s not enough just to present your research dryly, to get information out there. More important is to encourage engagement with you, your research, and your work.

Tips for Creating Your Research Paper Presentation

In addition to basic PowerPoint presentation recommendations, which we’ll cover later in this article, think about the following when you’re putting together your research paper presentation:

• Know your audience : First and foremost, who are you presenting to? Students? Experts in your field? Potential funders? Non-experts? The truth is that your audience will probably have a bit of a mix of all of the above. So, make sure you keep that in mind as you prepare your presentation.

Know more about: Discover the Target Audience .

• Your audience is human : In other words, they may be tired, they might be wondering why they’re there, and they will, at some point, be tuning out. So, take steps to help them stay interested in your presentation. You can do that by utilizing effective visuals, summarize your conclusions early, and keep your research easy to understand.
• Running outline : It’s not IF your audience will drift off, or get lost…it’s WHEN. Keep a running outline, either within the presentation or via a handout. Use visual and verbal clues to highlight where you are in the presentation.
• Where does your research fit in? You should know of work related to your research, but you don’t have to cite every example. In addition, keep references in your presentation to the end, or in the handout. Your audience is there to hear about your work.
• Plan B : Anticipate possible questions for your presentation, and prepare slides that answer those specific questions in more detail, but have them at the END of your presentation. You can then jump to them, IF needed.

What Makes a PowerPoint Presentation Effective?

You’ve probably attended a presentation where the presenter reads off of their PowerPoint outline, word for word. Or where the presentation is busy, disorganized, or includes too much information. Here are some simple tips for creating an effective PowerPoint Presentation.

• Less is more: You want to give enough information to make your audience want to read your paper. So include details, but not too many, and avoid too many formulas and technical jargon.
• Clean and professional : Avoid excessive colors, distracting backgrounds, font changes, animations, and too many words. Instead of whole paragraphs, bullet points with just a few words to summarize and highlight are best.
• Know your real-estate : Each slide has a limited amount of space. Use it wisely. Typically one, no more than two points per slide. Balance each slide visually. Utilize illustrations when needed; not extraneously.
• Keep things visual : Remember, a PowerPoint presentation is a powerful tool to present things visually. Use visual graphs over tables and scientific illustrations over long text. Keep your visuals clean and professional, just like any text you include in your presentation.

Know more about our Scientific Illustrations Services .

Another key to an effective presentation is to practice, practice, and then practice some more. When you’re done with your PowerPoint, go through it with friends and colleagues to see if you need to add (or delete excessive) information. Double and triple check for typos and errors. Know the presentation inside and out, so when you’re in front of your audience, you’ll feel confident and comfortable.

How to Present a Research Paper

If your PowerPoint presentation is solid, and you’ve practiced your presentation, that’s half the battle. Follow the basic advice to keep your audience engaged and interested by making eye contact, encouraging questions, and presenting your information with enthusiasm.

We encourage you to read our articles on how to present a scientific journal article and tips on giving good scientific presentations .

Language Editing Plus

Improve the flow and writing of your research paper with Language Editing Plus. This service includes unlimited editing, manuscript formatting for the journal of your choice, reference check and even a customized cover letter. Learn more here , and get started today!

Know How to Structure Your PhD Thesis

Systematic Literature Review or Literature Review?

You may also like.

What is a Good H-index?

What is a Corresponding Author?

How to Submit a Paper for Publication in a Journal

Input your search keywords and press Enter.

• Chapter Seven: Presenting Your Results

This chapter serves as the culmination of the previous chapters, in that it focuses on how to present the results of one's study, regardless of the choice made among the three methods. Writing in academics has a form and style that you will want to apply not only to report your own research, but also to enhance your skills at reading original research published in academic journals. Beyond the basic academic style of report writing, there are specific, often unwritten assumptions about how quantitative, qualitative, and critical/rhetorical studies should be organized and the information they should contain. This chapter discusses how to present your results in writing, how to write accessibly, how to visualize data, and how to present your results in person.  

• Chapter One: Introduction
• Chapter Two: Understanding the distinctions among research methods
• Chapter Three: Ethical research, writing, and creative work
• Chapter Four: Quantitative Methods (Part 1)
• Chapter Four: Quantitative Methods (Part 2 - Doing Your Study)
• Chapter Four: Quantitative Methods (Part 3 - Making Sense of Your Study)
• Chapter Five: Qualitative Methods (Part 1)
• Chapter Five: Qualitative Data (Part 2)
• Chapter Six: Critical / Rhetorical Methods (Part 1)
• Chapter Six: Critical / Rhetorical Methods (Part 2)

Written Presentation of Results

Once you've gone through the process of doing communication research – using a quantitative, qualitative, or critical/rhetorical methodological approach – the final step is to  communicate  it.

The major style manuals (the APA Manual, the MLA Handbook, and Turabian) are very helpful in documenting the structure of writing a study, and are highly recommended for consultation. But, no matter what style manual you may use, there are some common elements to the structure of an academic communication research paper.

Title Page :

This is simple: Your Paper's Title, Your Name, Your Institutional Affiliation (e.g., University), and the Date, each on separate lines, centered on the page. Try to make your title both descriptive (i.e., it gives the reader an idea what the study is about) and interesting (i.e., it is catchy enough to get one's attention).

For example, the title, "The uncritical idealization of a compensated psychopath character in a popular book series," would not be an inaccurate title for a published study, but it is rather vague and exceedingly boring. That study's author fortunately chose the title, "A boyfriend to die for: Edward Cullen as compensated psychopath in Stephanie Meyer's  Twilight ," which is more precisely descriptive, and much more interesting (Merskin, 2011). The use of the colon in academic titles can help authors accomplish both objectives: a catchy but relevant phrase, followed by a more clear explanation of the article's topic.

In some instances, you might be asked to write an abstract, which is a summary of your paper that can range in length from 75 to 250 words. If it is a published paper, it is useful to include key search terms in this brief description of the paper (the title may already have a few of these terms as well). Although this may be the last thing your write, make it one of the best things you write, because this may be the first thing your audience reads about the paper (and may be the only thing read if it is written badly). Summarize the problem/research question, your methodological approach, your results and conclusions, and the significance of the paper in the abstract.

Quantitative and qualitative studies will most typically use the rest of the section titles noted below. Critical/rhetorical studies will include many of the same steps, but will often have different headings. For example, a critical/rhetorical paper will have an introduction, definition of terms, and literature review, followed by an analysis (often divided into sections by areas of investigation) and ending with a conclusion/implications section. Because critical/rhetorical research is much more descriptive, the subheadings in such a paper are often times not generic subheads like "literature review," but instead descriptive subheadings that apply to the topic at hand, as seen in the schematic below. Because many journals expect the article to follow typical research paper headings of introduction, literature review, methods, results, and discussion, we discuss these sections briefly next.

Introduction:

As you read social scientific journals (see chapter 1 for examples), you will find that they tend to get into the research question quickly and succinctly. Journal articles from the humanities tradition tend to be more descriptive in the introduction. But, in either case, it is good to begin with some kind of brief anecdote that gets the reader engaged in your work and lets the reader understand why this is an interesting topic. From that point, state your research question, define the problem (see Chapter One) with an overview of what we do and don't know, and finally state what you will do, or what you want to find out. The introduction thus builds the case for your topic, and is the beginning of building your argument, as we noted in chapter 1.

By the end of the Introduction, the reader should know what your topic is, why it is a significant communication topic, and why it is necessary that you investigate it (e.g., it could be there is gap in literature, you will conduct valuable exploratory research, or you will provide a new model for solving some professional or social problem).

Literature Review:

The literature review summarizes and organizes the relevant books, articles, and other research in this area. It sets up both quantitative and qualitative studies, showing the need for the study. For critical/rhetorical research, the literature review often incorporates the description of the historical context and heuristic vocabulary, with key terms defined in this section of the paper. For more detail on writing a literature review, see Appendix 1.

The methods of your paper are the processes that govern your research, where the researcher explains what s/he did to solve the problem. As you have seen throughout this book, in communication studies, there are a number of different types of research methods. For example, in quantitative research, one might conduct surveys, experiments, or content analysis. In qualitative research, one might instead use interviews and observations. Critical/rhetorical studies methods are more about the interpretation of texts or the study of popular culture as communication. In creative communication research, the method may be an interpretive performance studies or filmmaking. Other methods used sometimes alone, or in combination with other methods, include legal research, historical research, and political economy research.

In quantitative and qualitative research papers, the methods will be most likely described according to the APA manual standards. At the very least, the methods will include a description of participants, data collection, and data analysis, with specific details on each of these elements. For example, in an experiment, the researcher will describe the number of participants, the materials used, the design of the experiment, the procedure of the experiment, and what statistics will be used to address the hypotheses/research questions.

Critical/rhetorical researchers rarely have a specific section called "methods," as opposed to quantitative and qualitative researchers, but rather demonstrate the method they use for analysis throughout the writing of their piece.

Helping your reader understand the methods you used for your study is important not only for your own study's credibility, but also for possible replication of your study by other researchers. A good guideline to keep in mind is  transparency . You want to be as clear as possible in describing the decisions you made in designing your study, gathering and analyzing your data so that the reader can retrace your steps and understand how you came to the conclusions you formed. A research study can be very good, but if it is not clearly described so that others can see how the results were determined or obtained, then the quality of the study and its potential contributions are lost.

After you completed your study, your findings will be listed in the results section. Particularly in a quantitative study, the results section is for revisiting your hypotheses and reporting whether or not your results supported them, and the statistical significance of the results. Whether your study supported or contradicted your hypotheses, it's always helpful to fully report what your results were. The researcher usually organizes the results of his/her results section by research question or hypothesis, stating the results for each one, using statistics to show how the research question or hypothesis was answered in the study.

The qualitative results section also may be organized by research question, but usually is organized by themes which emerged from the data collected. The researcher provides rich details from her/his observations and interviews, with detailed quotations provided to illustrate the themes identified. Sometimes the results section is combined with the discussion section.

Critical/rhetorical researchers would include their analysis often with different subheadings in what would be considered a "results" section, yet not labeled specifically this way.

Discussion:

In the discussion section, the researcher gives an appraisal of the results. Here is where the researcher considers the results, particularly in light of the literature review, and explains what the findings mean. If the results confirmed or corresponded with the findings of other literature, then that should be stated. If the results didn't support the findings of previous studies, then the researcher should develop an explanation of why the study turned out this way. Sometimes, this section is called a "conclusion" by researchers.

References:

In this section, all of the literature cited in the text should have full references in alphabetical order. Appendices: Appendix material includes items like questionnaires used in the study, photographs, documents, etc. An alphabetical letter is assigned for each piece (e.g. Appendix A, Appendix B), with a second line of title describing what the appendix contains (e.g. Participant Informed Consent, or  New York Times  Speech Coverage). They should be organized consistently with the order in which they are referenced in the text of the paper. The page numbers for appendices are consecutive with the paper and reference list.

Tables/Figures:

Tables and figures are referenced in the text, but included at the end of the study and numbered consecutively. (Check with your professor; some like to have tables and figures inserted within the paper's main text.) Tables generally are data in a table format, whereas figures are diagrams (such as a pie chart) and drawings (such as a flow chart).

Accessible Writing

As you may have noticed, academic writing does have a language (e.g., words like heuristic vocabulary and hypotheses) and style (e.g., literature reviews) all its own. It is important to engage in that language and style, and understand how to use it to  communicate effectively in an academic context . Yet, it is also important to remember that your analyses and findings should also be written to be accessible. Writers should avoid excessive jargon, or—even worse—deploying jargon to mask an incomplete understanding of a topic.

The scourge of excessive jargon in academic writing was the target of a famous hoax in 1996. A New York University physics professor submitted an article, " Transgressing the Boundaries: Toward a Transformative Hermeneutics of Quantum Gravity ," to a special issue of the academic journal  Social Text  devoted to science and postmodernism. The article was designed to point out how dense academic jargon can sometimes mask sloppy thinking. As the professor, Alan Sokal, had expected, the article was published. One sample sentence from the article reads:

It has thus become increasingly apparent that physical "reality", no less than social "reality", is at bottom a social and linguistic construct; that scientific "knowledge", far from being objective, reflects and encodes the dominant ideologies and power relations of the culture that produced it; that the truth claims of science are inherently theory-laden and self-referential; and consequently, that the discourse of the scientific community, for all its undeniable value, cannot assert a privileged epistemological status with respect to counter-hegemonic narratives emanating from dissident or marginalized communities. (Sokal, 1996. pp. 217-218)

According to the journal's editor, about six reviewers had read the article but didn't suspect that it was phony. A public debate ensued after Sokal revealed his hoax. Sokal said he worried that jargon and intellectual fads cause academics to lose contact with the real world and "undermine the prospect for progressive social critique" ( Scott, 1996 ). The APA Manual recommends to avoid using technical vocabulary where it is not needed or relevant or if the technical language is overused, thus becoming jargon. In short, the APA argues that "scientific jargon...grates on the reader, encumbers the communication of information, and wastes space" (American Psychological Association, 2010, p. 68).

Data Visualization

Images and words have long existed on the printed page of manuscripts, yet, until recently, relatively few researchers possessed the resources to effectively combine images combined with words (Tufte, 1990, 1983). Communication scholars are only now becoming aware of this dimension in research as computer technologies have made it possible for many people to produce and publish multimedia presentations.

Although visuals may seem to be anathema to the primacy of the written word in research, they are a legitimate way, and at times the best way, to present ideas. Visual scholar Lester Faigley et al. (2004) explains how data visualizations have become part of our daily lives:

Visualizations can shed light on research as well. London-based David McCandless specializes in visualizing interesting research questions, or in his words "the questions I wanted answering" (2009, p. 7). His images include a graph of the  peak times of the year for breakups  (based on Facebook status updates), a  radiation dosage chart , and some  experiments with the Google Ngram Viewer , which charts the appearance of keywords in millions of books over hundreds of years.

The  public domain image  below creatively maps U.S. Census data of the outflow of people from California to other states between 1995 and 2000.

Visualizing one's research is possible in multiple ways. A simple technology, for example, is to enter data into a spreadsheet such as Excel, and select  Charts  or  SmartArt  to generate graphics. A number of free web tools can also transform raw data into useful charts and graphs.  Many Eyes , an open source data visualization tool (sponsored by IBM Research), says its goal "is to 'democratize' visualization and to enable a new social kind of data analysis" (IBM, 2011). Another tool,  Soundslides , enables users to import images and audio to create a photographic slideshow, while the program handles all of the background code. Other tools, often open source and free, can help visual academic research into interactive maps; interactive, image-based timelines; interactive charts; and simple 2-D and 3-D animations. Adobe Creative Suite (which includes popular software like Photoshop) is available on most computers at universities, but open source alternatives exist as well.  Gimp  is comparable to Photoshop, and it is free and relatively easy to use.

One online performance studies journal,  Liminalities , is an excellent example of how "research" can be more than just printed words. In each issue, traditional academic essays and book reviews are often supported photographs, while other parts of an issue can include video, audio, and multimedia contributions. The journal, founded in 2005, treats performance itself as a methodology, and accepts contribution in html, mp3, Quicktime, and Flash formats.

For communication researchers, there is also a vast array of visual digital archives available online. Many of these archives are located at colleges and universities around the world, where digital librarians are spearheading a massive effort to make information—print, audio, visual, and graphic—available to the public as part of a global information commons. For example, the University of Iowa has a considerable digital archive including historical photos documenting American railroads and a database of images related to geoscience. The University of Northern Iowa has a growing Special Collections Unit that includes digital images of every UNI Yearbook between 1905 and 1923 and audio files of UNI jazz band performances. Researchers at he University of Michigan developed  OAIster , a rich database that has joined thousands of digital archives in one searchable interface. Indeed, virtually every academic library is now digitizing all types of media, not just texts, and making them available for public viewing and, when possible, for use in presenting research. In addition to academic collections, the  Library of Congress  and the  National Archives  offer an ever-expanding range of downloadable media; commercial, user-generated databases such as Flickr, Buzznet, YouTube and Google Video offer a rich resource of images that are often free of copyright constraints (see Chapter 3 about Creative Commons licenses) and nonprofit endeavors, such as the  Internet Archive , contain a formidable collection of moving images, still photographs, audio files (including concert recordings), and open source software.

Presenting your Work in Person

As Communication students, it's expected that you are not only able to communicate your research project in written form but also in person.

Before you do any oral presentation, it's good to have a brief "pitch" ready for anyone who asks you about your research. The pitch is routine in Hollywood: a screenwriter has just a few minutes to present an idea to a producer. Although your pitch will be more sophisticated than, say, " Snakes on a Plane " (which unfortunately was made into a movie), you should in just a few lines be able to explain the gist of your research to anyone who asks. Developing this concise description, you will have some practice in distilling what might be a complicated topic into one others can quickly grasp.

Oral presentation

In most oral presentations of research, whether at the end of a semester, or at a research symposium or conference, you will likely have just 10 to 20 minutes. This is probably not enough time to read the entire paper aloud, which is not what you should do anyway if you want people to really listen (although, unfortunately some make this mistake). Instead, the point of the presentation should be to present your research in an interesting manner so the listeners will want to read the whole thing. In the presentation, spend the least amount of time on the literature review (a very brief summary will suffice) and the most on your own original contribution. In fact, you may tell your audience that you are only presenting on one portion of the paper, and that you would be happy to talk more about your research and findings in the question and answer session that typically follows. Consider your presentation the beginning of a dialogue between you and the audience. Your tone shouldn't be "I have found everything important there is to find, and I will cram as much as I can into this presentation," but instead "I found some things you will find interesting, but I realize there is more to find."

Turabian (2007) has a helpful chapter on presenting research. Most important, she emphasizes, is to remember that your audience members are listeners, not readers. Thus, recall the lessons on speech making in your college oral communication class. Give an introduction, tell them what the problem is, and map out what you will present to them. Organize your findings into a few points, and don't get bogged down in minutiae. (The minutiae are for readers to find if they wish, not for listeners to struggle through.) PowerPoint slides are acceptable, but don't read them. Instead, create an outline of a few main points, and practice your presentation.

Turabian  suggests an introduction of not more than three minutes, which should include these elements:

• The research topic you will address (not more than a minute).
• Your research question (30 seconds or less)
• An answer to "so what?" – explaining the relevance of your research (30 seconds)
• Your claim, or argument (30 seconds or less)
• The map of your presentation structure (30 seconds or less)

As Turabian (2007) suggests, "Rehearse your introduction, not only to get it right, but to be able to look your audience in the eye as you give it. You can look down at notes later" (p. 125).

Poster presentation

In some symposiums and conferences, you may be asked to present at a "poster" session. Instead of presenting on a panel of 4-5 people to an audience, a poster presenter is with others in a large hall or room, and talks one-on-one with visitors who look at the visual poster display of the research. As in an oral presentation, a poster highlights just the main point of the paper. Then, if visitors have questions, the author can informally discuss her/his findings.

To attract attention, poster presentations need to be nicely designed, or in the words of an advertising professor who schedules poster sessions at conferences, "be big, bold, and brief" ( Broyles , 2011). Large type (at least 18 pt.), graphics, tables, and photos are recommended.

A poster presentation session at a conference, by David Eppstein (Own work) [CC-BY-SA-3.0 ( www.creativecommons.org/licenses/by-sa/3.0 )], via Wikimedia Commons]

The Association for Education in Journalism and Mass Communication (AEJMC) has a  template for making an effective poster presentation . Many universities, copy shops, and Internet services also have large-scale printers, to print full-color research poster designs that can be rolled up and transported in a tube.

Judging Others' Research

After taking this course, you should have a basic knowledge of research methods. There will still be some things that may mystify you as a reader of other's research. For example, you may not be able to interpret the coefficients for statistical significance, or make sense of a complex structural equation. Some specialized vocabulary may still be difficult.

But, you should understand how to critically review research. For example, imagine you have been asked to do a blind (i.e., the author's identity is concealed) "peer review" of communication research for acceptance to a conference, or publication in an academic journal. For most  conferences  and  journals , submissions are made online, where editors can manage the flow and assign reviews to papers. The evaluations reviewers make are based on the same things that we have covered in this book. For example, the conference for the AEJMC ask reviewers to consider (on a five-point scale, from Excellent to Poor) a number of familiar research dimensions, including the paper's clarity of purpose, literature review, clarity of research method, appropriateness of research method, evidence presented clearly, evidence supportive of conclusions, general writing and organization, and the significance of the contribution to the field.

Beyond academia, it is likely you will more frequently apply the lessons of research methods as a critical consumer of news, politics, and everyday life. Just because some expert cites a number or presents a conclusion doesn't mean it's automatically true. John Allen Paulos, in his book  A Mathematician reads the newspaper , suggests some basic questions we can ask. "If statistics were presented, how were they obtained? How confident can we be of them? Were they derived from a random sample or from a collection of anecdotes? Does the correlation suggest a causal relationship, or is it merely a coincidence?" (1997, p. 201).

Through the study of research methods, we have begun to build a critical vocabulary and understanding to ask good questions when others present "knowledge." For example, if Candidate X won a straw poll in Iowa, does that mean she'll get her party's nomination? If Candidate Y wins an open primary in New Hampshire, does that mean he'll be the next president? If Candidate Z sheds a tear, does it matter what the context is, or whether that candidate is a man or a woman? What we learn in research methods about validity, reliability, sampling, variables, research participants, epistemology, grounded theory, and rhetoric, we can consider whether the "knowledge" that is presented in the news is a verifiable fact, a sound argument, or just conjecture.

American Psychological Association (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author.

Broyles, S. (2011). "About poster sessions." AEJMC.  http://www.aejmc.org/home/2013/01/about-poster-sessions/ .

Faigley, L., George, D., Palchik, A., Selfe, C. (2004).  Picturing texts . New York: W.W. Norton & Company.

IBM (2011). Overview of Many Eyes.  http://www.research.ibm.com/social/projects_manyeyes.shtml .

McCandless, D. (2009).  The visual miscellaneum . New York: Collins Design.

Merskin, D. (2011). A boyfriend to die for: Edward Cullen as compensated psychopath in Stephanie Meyer's  Twilight. Journal of Communication Inquiry  35: 157-178. doi:10.1177/0196859911402992

Paulos, J. A. (1997).  A mathematician reads the newspaper . New York: Anchor.

Scott, J. (1996, May 18). Postmodern gravity deconstructed, slyly.  New York Times , http://www.nytimes.com/books/98/11/15/specials/sokal-text.html .

Sokal, A. (1996). Transgressing the boundaries: towards a transformative hermeneutics of quantum gravity.  Social Text  46/47, 217-252.

Tufte, E. R. (1990).  Envisioning information . Cheshire, CT: Graphics Press.

Tufte, E. R. (1983).  The visual display of quantitative information . Cheshire, CT: Graphics Press.

Turabian, Kate L. (2007).  A manual for writers of research papers, theses, and dissertations: Chicago style guide for students and researchers  (7th ed.). Chicago: University of Chicago Press.

• Locations and Hours
• UCLA Library
• Research Guides
• Research Tips and Tools

Advanced Research Methods

• Presenting the Research Paper
• What Is Research?
• Library Research
• Writing a Research Proposal
• Writing the Research Paper

Writing an Abstract

Oral presentation, compiling a powerpoint.

Abstract : a short statement that describes a longer work.

• Indicate the subject.
• Describe the purpose of the investigation.
• Briefly discuss the method used.
• Make a statement about the result.

Oral presentations usually introduce a discussion of a topic or research paper. A good oral presentation is focused, concise, and interesting in order to trigger a discussion.

• Be well prepared; write a detailed outline.
• Introduce the subject.
• Talk about the sources and the method.
• Indicate if there are conflicting views about the subject (conflicting views trigger discussion).
• Make a statement about your new results (if this is your research paper).
• Use visual aids or handouts if appropriate.

An effective PowerPoint presentation is just an aid to the presentation, not the presentation itself .

• Be brief and concise.
• Focus on the subject.
• Attract attention; indicate interesting details.
• If possible, use relevant visual illustrations (pictures, maps, charts graphs, etc.).
• Use bullet points or numbers to structure the text.
• Make clear statements about the essence/results of the topic/research.
• Don't write down the whole outline of your paper and nothing else.
• Don't write long full sentences on the slides.
• Don't use distracting colors, patterns, pictures, decorations on the slides.
• Don't use too complicated charts, graphs; only those that are relatively easy to understand.
• << Previous: Writing the Research Paper
• Last Updated: Aug 22, 2024 3:43 PM
• URL: https://guides.library.ucla.edu/research-methods

How to Give a Good Academic Paper Presentation

• Post author By Maria Angel Ferrero
• Post date August 17, 2020
• No Comments on How to Give a Good Academic Paper Presentation

The art of pitching your academic research

So, you’re about to present your first academic paper? You are preparing to defend your thesis? You are about to present your research to a bunch of experts?

But, you don’t know where to start? or, how to start?

That’s ok, you are in the right place.

In this short post, I’m going to show you how to do a good academic research presentation so that your audience actually understands and appreciates it.

The main goal of an academic research presentation — like any other type of presentation — is to carry your audience through a story and grab their attention during the whole story. But no matter how good a story is, if it’s not told properly it’ll lose its audience at the very first words.

And every good story needs a good structure, otherwise, your audience will get lost in a dead-end.

To avoid getting into that dead-end and losing your audience, you should structure your presentation around 5 main questions:

• Who are you and what’s your story about?
• Why should your audience — or anyone — care about your story, and why is it relevant to tell that story now?
• How did you get to write your story? Who are the main characters?
• What happens in the story? What happens to the characters?
• So, What? Why this ending is better? Why should I wait for a new episode?

The order in which these questions are answered throughout your presentation can vary. Good stories might also start at the end and crawl back to its beginnings. Play with the order and see what suits best your story, only you know better what works for your research.

So let’s go now through each of the questions, shall we?

Who are you and what’s your research about?

Introduce yourself — unless you have already been introduced. Sometimes we are so impatience to give our presentation that we forget the basics.

Many times when we choose a book to read we ask ourselves about the human that wrote the book. And, as any writer researchers should include a short biography of themselves in the presentation.

And this is not to brag about yourself or your experience, but to give a human touch to the research itself. Before anyone wants to hear your story — your research — you need to tell them why they should be listening to you.

A short introduction of 30 seconds will do, your name, your background, why you are here in this room presenting and anything else that might be relevant to the research you are doing.

Give a context to your story, a kind of foreword to your research. State your thesis clearly and tell your audience why the topic you are going to address is relevant. And why they should care.

Give a hook. Start with a kind of provocation to instill curiosity and need. Try to think out of the box and talk about something your audience will found interesting. Use analogies too much known or simpler things that everyone in the room would be able to understand. Don’t talk to the experts, they already know it.

To give you an example, this is how I started one of my papers on overconfidence and innovation:

If you had to choose between The Joker and Batman, who would you want to be?

My paper was nothing to do with superheroes — at least not in a common way — but I wanted to talk about the dual personality innovators have, thus The Joker vs Batman analogy.

Once you have given your hook and presented yourself, give your audience an idea of what you are going to talk about and what awaits them during the following minutes.

Give them a roadmap of the talk, even if it seems redundant to you. This doesn’t mean you have to list your table of contents, just a prelude of your story.

In total, one minute and one slide are enough.

Why should your audience care about your Research, and why is it relevant now?

The next 2 or 3 slides should introduce the subject to the audience. Very briefly. Usually, research presentations last between 10 to 15 minutes, but many are shifting to the startup pitch format of 3 to 5 minutes. So being concise and direct to point is quite important.

Telling your audience why the topic you are researching about is important and relevant it’s essential, but should not take all time. This is just the introduction, you need to save time for the main story.

There are mainly 6 elements that make a good introduction:

• Define the Problem:  Many speakers forget this simple point. No matter how difficult and technical the problem you are addressing is there is certainly a way to explain it concisely and clearly in less than one minute. Explain your problem as if your audience were 5 years old children, not because they are not smart or respectable, but because the simpler you get to explain a complex problem the more it shows your mastery and preparation. If the audience doesn’t understand the problem being attacked, then they won’t understand the rest of your talk, and you’ll lose them before you get to your great solution. For your slides, condense the problem into a very few carefully chosen words.  An example here again from my research: Is being extremely confident in ourselves good or bad for innovation?
• Motivate the Audience:  Explain why the problem is so important. How does the problem fit into the larger picture(e.g. entrepreneurship ecosystem, neuroscience,…)? What are its applications? What makes the problem nontrivial? If no one has done this research, why is it relevant now to do it? What are the circumstances that make it relevant now more than ever? Avoid broad statements such as  “Innovation is what drives economic growth, but there are few innovative individuals, so how can we encourage people to become innovators?”  Rather, focus on what really matters: “ universities are investing millions to develop entrepreneurship education program, still students graduating from these programs aren’t starting any venture.”
• Introduce Terminology:  scientific jargon is boring and complex, it should be kept to a minimum. However, sometimes is almost impossible not to refer to specific scientific terms. Any complex jargon should be introduced at the beginning of the presentation or when each term is introduced for the first time during the presentation. To avoid losing time tot his, you can prepare a short document with all the terms and definitions to hand out to the participants in the audience.
• Discuss Earlier Work: Do your research, you are not reinventing the wheel.  There is nothing more frustrating than listening to a talk that covers something that has already been published without making reference tot hose studies. It not only shows that you didn’t do your research and that you are underprepared, but it shows you don’t know how to conduct research. This doesn’t mean that you should have read and cited ALL the works and papers that talk about the topic of your research. This is only useful if you are doing a systematic review. But you have to be sure that you know, read and cite those that really matter. You have to explain why this work is different from past wor, or how you are improving or continuing the research.
• Emphasize the Contributions of the Paper:  Make sure that you explicitly and succinctly state the contributions made by your paper. That is the so what?. Give just a quick glimpse of your contributions and implications for the research and the practice. The audience wants to know this. Often it is the only thing that they carry away from the talk.
• Consider putting your Conclusion in the Introduction : Be bold. Let everyone know from the start where you are headed so that the audience can focus on what matters.

How did you get to your results? How did you conduct your study?

There should be 1 or 2 methods slides that allow the audience to understand how the research was conducted. You might include a flow chart describing the main ingredients of the methods used. Do not put too many details, just what it’s needed to understand the study. Many of the details are appropriate for the manuscript but not for the presentation. If the audience wants to have more details on the methods they can always read your full paper, or you can prepare backup slides with this information to share during the Q&As session. For example, you could just say:  “During 4 weeks we conducted semi-structured interviews with top managers and employees from different organizations. Our final sample was composed of 30 individuals, from which 10 were top managers and 15 were female and aged between 25 and 60 years.”  Further details are presented in backup slides or in the manuscript.

What did you find, what happened?

The next 3 slides should show the main results obtained with your research. If appropriate, it is nice to start with a slide showing the basic phenomena being studied (e.G. the process of innovation and how). It reminds your audience about the variables used and manipulated and the role they have in the situation being studied.

Next, show figures, pictures, or graphs that clearly illustrate the main results. Do not show charts and tables of raw data. No one is able to read an excel table on a presentation, if only it gives the creeps. So instead of putting large and ugly tables, no one is going to read, use beautiful and meaningful graphs and figures.

You can use free infographic apps to build awesome visual representations of your data. Apps like  Canva ,  Venngage , or  Piktochart  work great.

All figures should be clearly labeled. When showing figures, be sure to explain the figure axes before you talk about the data (e.g., “the X-axis shows time. The Y-axis shows economic profit).

When presenting the data try to be as simple as possible, this is the most complex part of your research. You might be an expert, but your audience probably is not and they need to understand your results if you want to convenience them with your research.

So, What? What are the outcomes, implications and future steps?

The last 2 slides are probably the most important section of your presentation. It’s the denouement of your story, and it should be good.

Nothing is more frustrating than reading or listening to a good story to arrive to a disappointing end. All the effort you did to tell the good story is lost if you don’t curate appropriately the ending.

Some people be distracted during the whole presentation and would only pay attention to your conclusions, so those conclusions better are good.

Before getting to your end, sum up what your study was about, your research questions and objectives, and then go to the conclusion. In this way, the lousy distracted audience will also get most of your research.

List the conclusions in clear, easy to understand language. You can read them to the audience. Also give one or two sentences about what this likely means — your interpretation — for the big picture, go back to the context and motives of your research. Explain how your results improve our understanding and contribute to theory and practice.

Don’t be afraid to talk about the flaws and limitations of your study. Not only this shows you are humble but that you are prepared enough and that you are aware that things can be improved. Remember that having contradictory results to what you expected is not a bad thing, they are still results, you need to find an explanation to this.

Once you know your limitations, tell your audience how can this be improved in future research. How can other scholars address the problems and flaws, what are the next steps, and what future research should focus on?

Your job as a presenter is to not only present the paper but also lead a discussion with your audience about your research. Talk about its strengths, weaknesses, and broader implications. To help focus the class discussion, end your presentation with a list of approximately three major questions/issues worthy of further discussion.

Please finalize your presentation with at least two or three major things that should be discussed. Discussion with the audience should be especially encouraged at this point, but you should be prepared to foster this by raising these issues.

So, when preparing your presentation think like one of the people in your audience. Think about what they would ask? What would they like to discuss further? What are the points that might trigger confusion or disagreement?

If you have these questions in mind you can prepare to give appropriate answers and be less stressed out by the uncertainty of your audience reaction. You can then prepare a couple of backup slides that will help you give responses to the questions being asked and that will help you make your point.

Final thoughts

Reading and understanding academic research papers can be a tough assignment, especially because it can be very specific and you might not know or understand many terms, methodologies, or even statistical models and analysis. So preparing a presentation of an academic paper, whether is yours or others’ work, takes time and must be taken seriously.

When you are preparing your draft for the presentation, keep in mind that your audience will rely on listening comprehension, not reading comprehension. That means that your ideas need to be clear and to the point, and organized in a way that makes it possible for your audience to follow you.

And since understanding was difficult for you who had the time to read and discuss the paper with your team, you can imagine how difficult it might be for an audience that hasn’t read the paper and moreover has no expertise (or not much) on the research topic you are presenting.

So you have to be very careful about how you present your article so that your audience understands what you are saying, feel involved and curious, and off course don’t sleep while you talk.

Scientific oral presentations are not simply readings of scientific manuscripts, so being in front of an audience reading scientific terms and statistical models and equations is out of the picture. You need to provoke curiosity and engagement so that at the end of your presentation people want to know more about your research.

Don’t forget that time is precious, and not everyone is ready to give their time to listen to things they don’t find amusing or intriguing. Being concise and simple is not an easy exercise, but is crucial for passing by a message.

Follow simple presentation rules:

• 1 slide takes 1 minute to present, so if you have 10 minutes to present don’t do more than 10 slides.
• Don’t use small size fonts, the minimum readable size is 20pt.
• Don’t use text when you don’t need it, the text should be only be used to highlight things that you want your audience to remember
• Use pictures whenever you can but don’t overuse them. Pictures have to be relevant to your speech.
• Be careful with grammar and errors. Read your slides thoroughly a couple of times before submitting them for a presentation. And ask someone else to read them also, they are more likely to find mistakes than you are as they are less biased and less attached to your topic.
• Finally, prepare, prepare, and prepare. Mastery is only possible through training. No matter how good you are at improvising, preparing for a presentation is key for succeeding at it.

And that’s it. Good luck!

• Tags Research , Research Paper , Science , Scientific Paper

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Google Slides Presentation Design
• Pitch Deck Design
• Powerpoint Redesign
• Other Design Services

• Guide & How to's

How to present a research paper in PPT: best practices

A research paper presentation is frequently used at conferences and other events where you have a chance to share the results of your research and receive feedback from colleagues. Although it may appear as simple as summarizing the findings, successful examples of research paper presentations show that there is a little bit more to it.

In this article, we’ll walk you through the basic outline and steps to create a good research paper presentation. We’ll also explain what to include and what not to include in your presentation of research paper and share some of the most effective tips you can use to take your slides to the next level.

Research paper PowerPoint presentation outline

Creating a PowerPoint presentation for a research paper involves organizing and summarizing your key findings, methodology, and conclusions in a way that encourages your audience to interact with your work and share their interest in it with others. Here’s a basic research paper outline PowerPoint you can follow:

1. Title (1 slide)

Typically, your title slide should contain the following information:

• Title of the research paper
• Affiliation or institution
• Date of presentation

2. Introduction (1-3 slides)

On this slide of your presentation, briefly introduce the research topic and its significance and state the research question or objective.

3. Research questions or hypothesis (1 slide)

This slide should emphasize the objectives of your research or present the hypothesis.

4. Literature review (1 slide)

Your literature review has to provide context for your research by summarizing relevant literature. Additionally, it should highlight gaps or areas where your research contributes.

5. Methodology and data collection (1-2 slides)

This slide of your research paper PowerPoint has to explain the research design, methods, and procedures. It must also Include details about participants, materials, and data collection and emphasize special equipment you have used in your work.

6. Results (3-5 slides)

On this slide, you must present the results of your data analysis and discuss any trends, patterns, or significant findings. Moreover, you should use charts, graphs, and tables to illustrate data and highlight something novel in your results (if applicable).

7. Conclusion (1 slide)

Your conclusion slide has to summarize the main findings and their implications, as well as discuss the broader impact of your research. Usually, a single statement is enough.

8. Recommendations (1 slide)

If applicable, provide recommendations for future research or actions on this slide.

9. References (1-2 slides)

The references slide is where you list all the sources cited in your research paper.

10. Acknowledgments (1 slide)

On this presentation slide, acknowledge any individuals, organizations, or funding sources that contributed to your research.

11. Appendix (1 slide)

If applicable, include any supplementary materials, such as additional data or detailed charts, in your appendix slide.

The above outline is just a general guideline, so make sure to adjust it based on your specific research paper and the time allotted for the presentation.

Steps to creating a memorable research paper presentation

Creating a PowerPoint presentation for a research paper involves several critical steps needed to convey your findings and engage your audience effectively, and these steps are as follows:

Step 1. Understand your audience:

• Identify the audience for your presentation.
• Tailor your content and level of detail to match the audience’s background and knowledge.

Step 2. Define your key messages:

• Clearly articulate the main messages or findings of your research.
• Identify the key points you want your audience to remember.

Step 3. Design your research paper PPT presentation:

• Use a clean and professional design that complements your research topic.
• Choose readable fonts, consistent formatting, and a limited color palette.
• Opt for PowerPoint presentation services if slide design is not your strong side.

Step 4. Put content on slides:

• Follow the outline above to structure your presentation effectively; include key sections and topics.
• Organize your content logically, following the flow of your research paper.

Step 5. Final check:

• Proofread your slides for typos, errors, and inconsistencies.
• Ensure all visuals are clear, high-quality, and properly labeled.

Step 6. Save and share:

• Save your presentation and ensure compatibility with the equipment you’ll be using.
• If necessary, share a copy of your presentation with the audience.

By following these steps, you can create a well-organized and visually appealing research paper presentation PowerPoint that effectively conveys your research findings to the audience.

What to include and what not to include in your presentation

In addition to the must-know PowerPoint presentation recommendations, which we’ll cover later in this article, consider the following do’s and don’ts when you’re putting together your research paper presentation:

• Focus on the topic.
• Be brief and to the point.
• Attract the audience’s attention and highlight interesting details.
• Use only relevant visuals (maps, charts, pictures, graphs, etc.).
• Use numbers and bullet points to structure the content.
• Make clear statements regarding the essence and results of your research.

Don’ts:

• Don’t write down the whole outline of your paper and nothing else.
• Don’t put long, full sentences on your slides; split them into smaller ones.
• Don’t use distracting patterns, colors, pictures, and other visuals on your slides; the simpler, the better.
• Don’t use too complicated graphs or charts; only the ones that are easy to understand.
• Now that we’ve discussed the basics, let’s move on to the top tips for making a powerful presentation of your research paper.

8 tips on how to make research paper presentation that achieves its goals

You’ve probably been to a presentation where the presenter reads word for word from their PowerPoint outline. Or where the presentation is cluttered, chaotic, or contains too much data. The simple tips below will help you summarize a 10 to 15-page paper for a 15 to 20-minute talk and succeed, so read on!

Tip #1: Less is more

You want to provide enough information to make your audience want to know more. Including details but not too many and avoiding technical jargon, formulas, and long sentences are always good ways to achieve this.

Tip #2: Be professional

Avoid using too many colors, font changes, distracting backgrounds, animations, etc. Bullet points with a few words to highlight the important information are preferable to lengthy paragraphs. Additionally, include slide numbers on all PowerPoint slides except for the title slide, and make sure it is followed by a table of contents, offering a brief overview of the entire research paper.

Tip #3: Strive for balance

PowerPoint slides have limited space, so use it carefully. Typically, one to two points per slide or 5 lines for 5 words in a sentence are enough to present your ideas.

Tip #4: Use proper fonts and text size

The font you use should be easy to read and consistent throughout the slides. You can go with Arial, Times New Roman, Calibri, or a combination of these three. An ideal text size is 32 points, while a heading size is 44.

Tip #5: Concentrate on the visual side

A PowerPoint presentation is one of the best tools for presenting information visually. Use graphs instead of tables and topic-relevant illustrations instead of walls of text. Keep your visuals as clean and professional as the content of your presentation.

Tip #6: Practice your delivery

Always go through your presentation when you’re done to ensure a smooth and confident delivery and time yourself to stay within the allotted limit.

Tip #7: Get ready for questions

Anticipate potential questions from your audience and prepare thoughtful responses. Also, be ready to engage in discussions about your research.

Tip #8: Don’t be afraid to utilize professional help

If the mere thought of designing a presentation overwhelms you or you’re pressed for time, consider leveraging professional PowerPoint redesign services . A dedicated design team can transform your content or old presentation into effective slides, ensuring your message is communicated clearly and captivates your audience. This way, you can focus on refining your delivery and preparing for the presentation.

Lastly, remember that even experienced presenters get nervous before delivering research paper PowerPoint presentations in front of the audience. You cannot know everything; some things can be beyond your control, which is completely fine. You are at the event not only to share what you know but also to learn from others. So, no matter what, dress appropriately, look straight into the audience’s eyes, try to speak and move naturally, present your information enthusiastically, and have fun!

If you need help with slide design, get in touch with our dedicated design team and let qualified professionals turn your research findings into a visually appealing, polished presentation that leaves a lasting impression on your audience. Our experienced designers specialize in creating engaging layouts, incorporating compelling graphics, and ensuring a cohesive visual narrative that complements content on any subject.

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Present financial information visually in PowerPoint to drive results
• Keynote VS PowerPoint
• Types of presentations

• Design Tips

8 rules of effective presentation

• Business Slides

Employee training and onboarding presentation: why and how

How to structure, design, write, and finally present executive summary presentation?

Chapter 20. Presentations

Introduction.

If a tree falls in a forest, and no one is around to hear it, does it make a sound? If a qualitative study is conducted, but it is not presented (in words or text), did it really happen? Perhaps not. Findings from qualitative research are inextricably tied up with the way those findings are presented. These presentations do not always need to be in writing, but they need to happen. Think of ethnographies, for example, and their thick descriptions of a particular culture. Witnessing a culture, taking fieldnotes, talking to people—none of those things in and of themselves convey the culture. Or think about an interview-based phenomenological study. Boxes of interview transcripts might be interesting to read through, but they are not a completed study without the intervention of hours of analysis and careful selection of exemplary quotes to illustrate key themes and final arguments and theories. And unlike much quantitative research in the social sciences, where the final write-up neatly reports the results of analyses, the way the “write-up” happens is an integral part of the analysis in qualitative research. Once again, we come back to the messiness and stubborn unlinearity of qualitative research. From the very beginning, when designing the study, imagining the form of its ultimate presentation is helpful.

Because qualitative researchers are motivated by understanding and conveying meaning, effective communication is not only an essential skill but a fundamental facet of the entire research project. Ethnographers must be able to convey a certain sense of verisimilitude, the appearance of true reality. Those employing interviews must faithfully depict the key meanings of the people they interviewed in a way that rings true to those people, even if the end result surprises them. And all researchers must strive for clarity in their publications so that various audiences can understand what was found and why it is important. This chapter will address how to organize various kinds of presentations for different audiences so that your results can be appreciated and understood.

In the world of academic science, social or otherwise, the primary audience for a study’s results is usually the academic community, and the primary venue for communicating to this audience is the academic journal. Journal articles are typically fifteen to thirty pages in length (8,000 to 12,000 words). Although qualitative researchers often write and publish journal articles—indeed, there are several journals dedicated entirely to qualitative research [1] —the best writing by qualitative researchers often shows up in books. This is because books, running from 80,000 to 150,000 words in length, allow the researcher to develop the material fully. You have probably read some of these in various courses you have taken, not realizing what they are. I have used examples of such books throughout this text, beginning with the three profiles in the introductory chapter. In some instances, the chapters in these books began as articles in academic journals (another indication that the journal article format somewhat limits what can be said about the study overall).

While the article and the book are “final” products of qualitative research, there are actually a few other presentation formats that are used along the way. At the very beginning of a research study, it is often important to have a written research proposal not just to clarify to yourself what you will be doing and when but also to justify your research to an outside agency, such as an institutional review board (IRB; see chapter 12), or to a potential funder, which might be your home institution, a government funder (such as the National Science Foundation, or NSF), or a private foundation (such as the Gates Foundation). As you get your research underway, opportunities will arise to present preliminary findings to audiences, usually through presentations at academic conferences. These presentations can provide important feedback as you complete your analyses. Finally, if you are completing a degree and looking to find an academic job, you will be asked to provide a “job talk,” usually about your research. These job talks are similar to conference presentations but can run significantly longer.

All the presentations mentioned so far are (mostly) for academic audiences. But qualitative research is also unique in that many of its practitioners don’t want to confine their presentation only to other academics. Qualitative researchers who study particular contexts or cultures might want to report back to the people and places they observed. Those working in the critical tradition might want to raise awareness of a particular issue to as large an audience as possible. Many others simply want everyday, nonacademic people to read their work, because they think it is interesting and important. To reach a wide audience, the final product can look like almost anything—it can be a poem, a blog, a podcast, even a science fiction short story. And if you are very lucky, it can even be a national or international bestseller.

In this chapter, we are going to stick with the more basic quotidian presentations—the academic paper / research proposal, the conference slideshow presentation / job talk, and the conference poster. We’ll also spend a bit of time on incorporating universal design into your presentations and how to create some especially attractive and impactful visual displays.

Researcher Note

What is the best piece of advice you’ve ever been given about conducting qualitative research?

The best advice I’ve received came from my adviser, Alford Young Jr. He told me to find the “Jessi Streib” answer to my research question, not the “Pierre Bourdieu” answer to my research question. In other words, don’t just say how a famous theorist would answer your question; say something original, something coming from you.

—Jessi Streib, author of The Power of the Past and Privilege Lost 

Writing about Your Research

The journal article and the research proposal.

Although the research proposal is written before you have actually done your research and the article is written after all data collection and analysis is complete, there are actually many similarities between the two in terms of organization and purpose. The final article will (probably—depends on how much the research question and focus have shifted during the research itself) incorporate a great deal of what was included in a preliminary research proposal. The average lengths of both a proposal and an article are quite similar, with the “front sections” of the article abbreviated to make space for the findings, discussion of findings, and conclusion.

Figure 20.1 shows one model for what to include in an article or research proposal, comparing the elements of each with a default word count for each section. Please note that you will want to follow whatever specific guidelines you have been provided by the venue you are submitting the article/proposal to: the IRB, the NSF, the Journal of Qualitative Research . In fact, I encourage you to adapt the default model as needed by swapping out expected word counts for each section and adding or varying the sections to match expectations for your particular publication venue. [2]

You will notice a few things about the default model guidelines. First, while half of the proposal is spent discussing the research design, this section is shortened (but still included) for the article. There are a few elements that only show up in the proposal (e.g., the limitations section is in the introductory section here—it will be more fully developed in the conclusory section in the article). Obviously, you don’t have findings in the proposal, so this is an entirely new section for the article. Note that the article does not include a data management plan or a timeline—two aspects that most proposals require.

It might be helpful to find and maintain examples of successfully written sections that you can use as models for your own writing. I have included a few of these throughout the textbook and have included a few more at the end of this chapter.

Make an Argument

Some qualitative researchers, particularly those engaged in deep ethnographic research, focus their attention primarily if not exclusively on describing the data. They might even eschew the notion that they should make an “argument” about the data, preferring instead to use thick descriptions to convey interpretations. Bracketing the contrast between interpretation and argument for the moment, most readers will expect you to provide an argument about your data, and this argument will be in answer to whatever research question you eventually articulate (remember, research questions are allowed to shift as you get further into data collection and analysis). It can be frustrating to read a well-developed study with clear and elegant descriptions and no argument. The argument is the point of the research, and if you do not have one, 99 percent of the time, you are not finished with your analysis. Calarco ( 2020 ) suggests you imagine a pyramid, with all of your data forming the basis and all of your findings forming the middle section; the top/point of the pyramid is your argument, “what the patterns in your data tell us about how the world works or ought to work” ( 181 ).

The academic community to which you belong will be looking for an argument that relates to or develops theory. This is the theoretical generalizability promise of qualitative research. An academic audience will want to know how your findings relate to previous findings, theories, and concepts (the literature review; see chapter 9). It is thus vitally important that you go back to your literature review (or develop a new one) and draw those connections in your discussion and/or conclusion. When writing to other audiences, you will still want an argument, although it may not be written as a theoretical one. What do I mean by that? Even if you are not referring to previous literature or developing new theories or adapting older ones, a simple description of your findings is like dumping a lot of leaves in the lap of your audience. They still deserve to know about the shape of the forest. Maybe provide them a road map through it. Do this by telling a clear and cogent story about the data. What is the primary theme, and why is it important? What is the point of your research? [3]

A beautifully written piece of research based on participant observation [and/or] interviews brings people to life, and helps the reader understand the challenges people face. You are trying to use vivid, detailed and compelling words to help the reader really understand the lives of the people you studied. And you are trying to connect the lived experiences of these people to a broader conceptual point—so that the reader can understand why it matters. ( Lareau 2021:259 )

Do not hide your argument. Make it the focal point of your introductory section, and repeat it as often as needed to ensure the reader remembers it. I am always impressed when I see researchers do this well (see, e.g., Zelizer 1996 ).

Here are a few other suggestions for writing your article: Be brief. Do not overwhelm the reader with too many words; make every word count. Academics are particularly prone to “overwriting” as a way of demonstrating proficiency. Don’t. When writing your methods section, think about it as a “recipe for your work” that allows other researchers to replicate if they so wish ( Calarco 2020:186 ). Convey all the necessary information clearly, succinctly, and accurately. No more, no less. [4] Do not try to write from “beginning to end” in that order. Certain sections, like the introductory section, may be the last ones you write. I find the methods section the easiest, so I often begin there. Calarco ( 2020 ) begins with an outline of the analysis and results section and then works backward from there to outline the contribution she is making, then the full introduction that serves as a road map for the writing of all sections. She leaves the abstract for the very end. Find what order best works for you.

Presenting at Conferences and Job Talks

Students and faculty are primarily called upon to publicly present their research in two distinct contexts—the academic conference and the “job talk.” By convention, conference presentations usually run about fifteen minutes and, at least in sociology and other social sciences, rely primarily on the use of a slideshow (PowerPoint Presentation or PPT) presentation. You are usually one of three or four presenters scheduled on the same “panel,” so it is an important point of etiquette to ensure that your presentation falls within the allotted time and does not crowd into that of the other presenters. Job talks, on the other hand, conventionally require a forty- to forty-five-minute presentation with a fifteen- to twenty-minute question and answer (Q&A) session following it. You are the only person presenting, so if you run over your allotted time, it means less time for the Q&A, which can disturb some audience members who have been waiting for a chance to ask you something. It is sometimes possible to incorporate questions during your presentation, which allows you to take the entire hour, but you might end up shorting your presentation this way if the questions are numerous. It’s best for beginners to stick to the “ask me at the end” format (unless there is a simple clarifying question that can easily be addressed and makes the presentation run more smoothly, as in the case where you simply forgot to include information on the number of interviews you conducted).

For slideshows, you should allot two or even three minutes for each slide, never less than one minute. And those slides should be clear, concise, and limited. Most of what you say should not be on those slides at all. The slides are simply the main points or a clear image of what you are speaking about. Include bulleted points (words, short phrases), not full sentences. The exception is illustrative quotations from transcripts or fieldnotes. In those cases, keep to one illustrative quote per slide, and if it is long, bold or otherwise, highlight the words or passages that are most important for the audience to notice. [5]

Figure 20.2 provides a possible model for sections to include in either a conference presentation or a job talk, with approximate times and approximate numbers of slides. Note the importance (in amount of time spent) of both the research design and the findings/results sections, both of which have been helpfully starred for you. Although you don’t want to short any of the sections, these two sections are the heart of your presentation.

Fig 20.2. Suggested Slideshow Times and Number of Slides

Should you write out your script to read along with your presentation? I have seen this work well, as it prevents presenters from straying off topic and keeps them to the time allotted. On the other hand, these presentations can seem stiff and wooden. Personally, although I have a general script in advance, I like to speak a little more informally and engagingly with each slide, sometimes making connections with previous panelists if I am at a conference. This means I have to pay attention to the time, and I sometimes end up breezing through one section more quickly than I would like. Whatever approach you take, practice in advance. Many times. With an audience. Ask for feedback, and pay attention to any presentation issues that arise (e.g., Do you speak too fast? Are you hard to hear? Do you stumble over a particular word or name?).

Even though there are rules and guidelines for what to include, you will still want to make your presentation as engaging as possible in the little amount of time you have. Calarco ( 2020:274 ) recommends trying one of three story structures to frame your presentation: (1) the uncertain explanation , where you introduce a phenomenon that has not yet been fully explained and then describe how your research is tackling this; (2) the uncertain outcome , where you introduce a phenomenon where the consequences have been unclear and then you reveal those consequences with your research; and (3) the evocative example , where you start with some interesting example from your research (a quote from the interview transcripts, for example) or the real world and then explain how that example illustrates the larger patterns you found in your research. Notice that each of these is a framing story. Framing stories are essential regardless of format!

A Word on Universal Design

Please consider accessibility issues during your presentation, and incorporate elements of universal design into your slideshow. The basic idea behind universal design in presentations is that to the greatest extent possible, all people should be able to view, hear, or otherwise take in your presentation without needing special individual adaptations. If you can make your presentation accessible to people with visual impairment or hearing loss, why not do so? For example, one in twelve men is color-blind, unable to differentiate between certain colors, red/green being the most common problem. So if you design a graphic that relies on red and green bars, some of your audience members may not be able to properly identify which bar means what. Simple contrasts of black and white are much more likely to be visible to all members of your audience. There are many other elements of good universal design, but the basic foundation of all of them is that you consider how to make your presentation as accessible as possible at the outset. For example, include captions whenever possible, both as descriptions on slides and as images on slides and for any audio or video clips you are including; keep font sizes large enough to read from the back of the room; and face the audience when you are.

Poster Design

Undergraduate students who present at conferences are often encouraged to present at “poster sessions.” This usually means setting up a poster version of your research in a large hall or convention space at a set period of time—ninety minutes is common. Your poster will be one of dozens, and conference-goers will wander through the space, stopping intermittently at posters that attract them. Those who stop by might ask you questions about your research, and you are expected to be able to talk intelligently for two or three minutes. It’s a fairly easy way to practice presenting at conferences, which is why so many organizations hold these special poster sessions.

A good poster design will be immediately attractive to passersby and clearly and succinctly describe your research methods, findings, and conclusions. Some students have simply shrunk down their research papers to manageable sizes and then pasted them on a poster, all twelve to fifteen pages of them. Don’t do that! Here are some better suggestions: State the main conclusion of your research in large bold print at the top of your poster, on brightly colored (contrasting) paper, and paste in a QR code that links to your full paper online ( Calarco 2020:280 ). Use the rest of the poster board to provide a couple of highlights and details of the study. For an interview-based study, for example, you will want to put in some details about your sample (including number of interviews) and setting and then perhaps one or two key quotes, also distinguished by contrasting color background.

Incorporating Visual Design in Your Presentations

In addition to ensuring that your presentation is accessible to as large an audience as possible, you also want to think about how to display your data in general, particularly how to use charts and graphs and figures. [6] The first piece of advice is, use them! As the saying goes, a picture is worth a thousand words. If you can cut to the chase with a visually stunning display, do so. But there are visual displays that are stunning, and then there are the tired, hard-to-see visual displays that predominate at conferences. You can do better than most presenters by simply paying attention here and committing yourself to a good design. As with model section passages, keep a file of visual displays that work as models for your own presentations. Find a good guidebook to presenting data effectively (Evergreen 2018 , 2019 ; Schwabisch 2021) , and refer to it often.

Let me make a few suggestions here to get you started. First, test every visual display on a friend or colleague to find out how quickly they can understand the point you are trying to convey. As with reading passages aloud to ensure that your writing works, showing someone your display is the quickest way to find out if it works. Second, put the point in the title of the display! When writing for an academic journal, there will be specific conventions of what to include in the title (full description including methods of analysis, sample, dates), but in a public presentation, there are no limiting rules. So you are free to write as your title “Working-Class College Students Are Three Times as Likely as Their Peers to Drop Out of College,” if that is the point of the graphic display. It certainly helps the communicative aspect. Third, use the themes available to you in Excel for creating graphic displays, but alter them to better fit your needs . Consider adding dark borders to bars and columns, for example, so that they appear crisper for your audience. Include data callouts and labels, and enlarge them so they are clearly visible. When duplicative or otherwise unnecessary, drop distracting gridlines and labels on the y-axis (the vertical one). Don’t go crazy adding different fonts, however—keep things simple and clear. Sans serif fonts (those without the little hooks on the ends of letters) read better from a distance. Try to use the same color scheme throughout, even if this means manually changing the colors of bars and columns. For example, when reporting on working-class college students, I use blue bars, while I reserve green bars for wealthy students and yellow bars for students in the middle. I repeat these colors throughout my presentations and incorporate different colors when talking about other items or factors. You can also try using simple grayscale throughout, with pops of color to indicate a bar or column or line that is of the most interest. These are just some suggestions. The point is to take presentation seriously and to pay attention to visual displays you are using to ensure they effectively communicate what you want them to communicate. I’ve included a data visualization checklist from Evergreen ( 2018 ) here.

Ethics of Presentation and Reliability

Until now, all the data you have collected have been yours alone. Once you present the data, however, you are sharing sometimes very intimate information about people with a broader public. You will find yourself balancing between protecting the privacy of those you’ve interviewed and observed and needing to demonstrate the reliability of the study. The more information you provide to your audience, the more they can understand and appreciate what you have found, but this also may pose risks to your participants. There is no one correct way to go about finding the right balance. As always, you have a duty to consider what you are doing and must make some hard decisions.

The most obvious place we see this paradox emerge is when you mask your data to protect the privacy of your participants. It is standard practice to provide pseudonyms, for example. It is such standard practice that you should always assume you are being given a pseudonym when reading a book or article based on qualitative research. When I was a graduate student, I tried to find information on how best to construct pseudonyms but found little guidance. There are some ethical issues here, I think. [7] Do you create a name that has the same kind of resonance as the original name? If the person goes by a nickname, should you use a nickname as a pseudonym? What about names that are ethnically marked (as in, almost all of them)? Is there something unethical about reracializing a person? (Yes!) In her study of adolescent subcultures, Wilkins ( 2008 ) noted, “Because many of the goths used creative, alternative names rather than their given names, I did my best to reproduce the spirit of their chosen names” ( 24 ).

Your reader or audience will want to know all the details about your participants so that they can gauge both your credibility and the reliability of your findings. But how many details are too many? What if you change the name but otherwise retain all the personal pieces of information about where they grew up, and how old they were when they got married, and how many children they have, and whether they made a splash in the news cycle that time they were stalked by their ex-boyfriend? At some point, those details are going to tip over into the zone of potential unmasking. When you are doing research at one particular field site that may be easily ascertained (as when you interview college students, probably at the institution at which you are a student yourself), it is even more important to be wary of providing too many details. You also need to think that your participants might read what you have written, know things about the site or the population from which you drew your interviews, and figure out whom you are talking about. This can all get very messy if you don’t do more than simply pseudonymize the people you interviewed or observed.

There are some ways to do this. One, you can design a study with all of these risks in mind. That might mean choosing to conduct interviews or observations at multiple sites so that no one person can be easily identified. Another is to alter some basic details about your participants to protect their identity or to refuse to provide all the information when selecting quotes . Let’s say you have an interviewee named “Anna” (a pseudonym), and she is a twenty-four-year-old Latina studying to be an engineer. You want to use a quote from Anna about racial discrimination in her graduate program. Instead of attributing the quote to Anna (whom your reader knows, because you’ve already told them, is a twenty-four-year-old Latina studying engineering), you might simply attribute the quote to “Latina student in STEM.” Taking this a step further, you might leave the quote unattributed, providing a list of quotes about racial discrimination by “various students.”

The problem with masking all the identifiers, of course, is that you lose some of the analytical heft of those attributes. If it mattered that Anna was twenty-four (not thirty-four) and that she was a Latina and that she was studying engineering, taking out any of those aspects of her identity might weaken your analysis. This is one of those “hard choices” you will be called on to make! A rather radical and controversial solution to this dilemma is to create composite characters , characters based on the reality of the interviews but fully masked because they are not identifiable with any one person. My students are often very queasy about this when I explain it to them. The more positivistic your approach and the more you see individuals rather than social relationships/structure as the “object” of your study, the more employing composites will seem like a really bad idea. But composites “allow researchers to present complex, situated accounts from individuals” without disclosing personal identities ( Willis 2019 ), and they can be effective ways of presenting theory narratively ( Hurst 2019 ). Ironically, composites permit you more latitude when including “dirty laundry” or stories that could harm individuals if their identities became known. Rather than squeezing out details that could identify a participant, the identities are permanently removed from the details. Great difficulty remains, however, in clearly explaining the theoretical use of composites to your audience and providing sufficient information on the reliability of the underlying data.

There are a host of other ethical issues that emerge as you write and present your data. This is where being reflective throughout the process will help. How and what you share of what you have learned will depend on the social relationships you have built, the audiences you are writing or speaking to, and the underlying animating goals of your study. Be conscious about all of your decisions, and then be able to explain them fully, both to yourself and to those who ask.

Our research is often close to us. As a Black woman who is a first-generation college student and a professional with a poverty/working-class origin, each of these pieces of my identity creates nuances in how I engage in my research, including how I share it out. Because of this, it’s important for us to have people in our lives who we trust who can help us, particularly, when we are trying to share our findings. As researchers, we have been steeped in our work, so we know all the details and nuances. Sometimes we take this for granted, and we might not have shared those nuances in conversation or writing or taken some of this information for granted. As I share my research with trusted friends and colleagues, I pay attention to the questions they ask me or the feedback they give when we talk or when they read drafts.

—Kim McAloney, PhD, College Student Services Administration Ecampus coordinator and instructor

Final Comments: Preparing for Being Challenged

Once you put your work out there, you must be ready to be challenged. Science is a collective enterprise and depends on a healthy give and take among researchers. This can be both novel and difficult as you get started, but the more you understand the importance of these challenges, the easier it will be to develop the kind of thick skin necessary for success in academia. Scientists’ authority rests on both the inherent strength of their findings and their ability to convince other scientists of the reliability and validity and value of those findings. So be prepared to be challenged, and recognize this as simply another important aspect of conducting research!

Considering what challenges might be made as you design and conduct your study will help you when you get to the writing and presentation stage. Address probable challenges in your final article, and have a planned response to probable questions in a conference presentation or job talk. The following is a list of common challenges of qualitative research and how you might best address them:

• Questions about generalizability . Although qualitative research is not statistically generalizable (and be prepared to explain why), qualitative research is theoretically generalizable. Discuss why your findings here might tell us something about related phenomena or contexts.
• Questions about reliability . You probably took steps to ensure the reliability of your findings. Discuss them! This includes explaining the use and value of multiple data sources and defending your sampling and case selections. It also means being transparent about your own position as researcher and explaining steps you took to ensure that what you were seeing was really there.
• Questions about replicability. Although qualitative research cannot strictly be replicated because the circumstances and contexts will necessarily be different (if only because the point in time is different), you should be able to provide as much detail as possible about how the study was conducted so that another researcher could attempt to confirm or disconfirm your findings. Also, be very clear about the limitations of your study, as this allows other researchers insight into what future research might be warranted.

None of this is easy, of course. Writing beautifully and presenting clearly and cogently require skill and practice. If you take anything from this chapter, it is to remember that presentation is an important and essential part of the research process and to allocate time for this as you plan your research.

Data Visualization Checklist for Slideshow (PPT) Presentations

Adapted from Evergreen ( 2018 )

Text checklist

• Short catchy, descriptive titles (e.g., “Working-class students are three times as likely to drop out of college”) summarize the point of the visual display
• Subtitled and annotations provide additional information (e.g., “note: male students also more likely to drop out”)
• Text size is hierarchical and readable (titles are largest; axes labels smallest, which should be at least 20points)
• Text is horizontal. Audience members cannot read vertical text!
• All data labeled directly and clearly: get rid of those “legends” and embed the data in your graphic display
• Labels are used sparingly; avoid redundancy (e.g., do not include both a number axis and a number label)

Arrangement checklist

• Proportions are accurate; bar charts should always start at zero; don’t mislead the audience!
• Data are intentionally ordered (e.g., by frequency counts). Do not leave ragged alphabetized bar graphs!
• Axis intervals are equidistant: spaces between axis intervals should be the same unit
• Graph is two-dimensional. Three-dimensional and “bevelled” displays are confusing
• There is no unwanted decoration (especially the kind that comes automatically through the PPT “theme”). This wastes your space and confuses.

Color checklist

• There is an intentional color scheme (do not use default theme)
• Color is used to identify key patterns (e.g., highlight one bar in red against six others in greyscale if this is the bar you want the audience to notice)
• Color is still legible when printed in black and white
• Color is legible for people with color blindness (do not use red/green or yellow/blue combinations)
• There is sufficient contrast between text and background (black text on white background works best; be careful of white on dark!)

Lines checklist

• Be wary of using gridlines; if you do, mute them (grey, not black)
• Allow graph to bleed into surroundings (don’t use border lines)
• Remove axis lines unless absolutely necessary (better to label directly)

Overall design checklist

• The display highlights a significant finding or conclusion that your audience can ‘”see” relatively quickly
• The type of graph (e.g., bar chart, pie chart, line graph) is appropriate for the data. Avoid pie charts with more than three slices!
• Graph has appropriate level of precision; if you don’t need decimal places
• All the chart elements work together to reinforce the main message

Universal Design Checklist for Slideshow (PPT) Presentations

• Include both verbal and written descriptions (e.g., captions on slides); consider providing a hand-out to accompany the presentation
• Microphone available (ask audience in back if they can clearly hear)
• Face audience; allow people to read your lips
• Turn on captions when presenting audio or video clips
• Adjust light settings for visibility
• Speak slowly and clearly; practice articulation; don’t mutter or speak under your breath (even if you have something humorous to say – say it loud!)
• Use Black/White contrasts for easy visibility; or use color contrasts that are real contrasts (do not rely on people being able to differentiate red from green, for example)
• Use easy to read font styles and avoid too small font sizes: think about what an audience member in the back row will be able to see and read.
• Keep your slides simple: do not overclutter them; if you are including quotes from your interviews, take short evocative snippets only, and bold key words and passages. You should also read aloud each passage, preferably with feeling!

Supplement: Models of Written Sections for Future Reference

Data collection section example.

Interviews were semi structured, lasted between one and three hours, and took place at a location chosen by the interviewee. Discussions centered on four general topics: (1) knowledge of their parent’s immigration experiences; (2) relationship with their parents; (3) understanding of family labor, including language-brokering experiences; and (4) experiences with school and peers, including any future life plans. While conducting interviews, I paid close attention to respondents’ nonverbal cues, as well as their use of metaphors and jokes. I conducted interviews until I reached a point of saturation, as indicated by encountering repeated themes in new interviews (Glaser and Strauss 1967). Interviews were audio recorded, transcribed with each interviewee’s permission, and conducted in accordance with IRB protocols. Minors received permission from their parents before participation in the interview. ( Kwon 2022:1832 )

Justification of Case Selection / Sample Description Section Example

Looking at one profession within one organization and in one geographic area does impose limitations on the generalizability of our findings. However, it also has advantages. We eliminate the problem of interorganizational heterogeneity. If multiple organizations are studied simultaneously, it can make it difficult to discern the mechanisms that contribute to racial inequalities. Even with a single occupation there is considerable heterogeneity, which may make understanding how organizational structure impacts worker outcomes difficult. By using the case of one group of professionals in one religious denomination in one geographic region of the United States, we clarify how individuals’ perceptions and experiences of occupational inequality unfold in relation to a variety of observed and unobserved occupational and contextual factors that might be obscured in a larger-scale study. Focusing on a specific group of professionals allows us to explore and identify ways that formal organizational rules combine with informal processes to contribute to the persistence of racial inequality. ( Eagle and Mueller 2022:1510–1511 )

Ethics Section Example

I asked everyone who was willing to sit for a formal interview to speak only for themselves and offered each of them a prepaid Visa Card worth $25–40. I also offered everyone the opportunity to keep the card and erase the tape completely at any time they were dissatisfied with the interview in any way. No one asked for the tape to be erased; rather, people remarked on the interview being a really good experience because they felt heard. Each interview was professionally transcribed and for the most part the excerpts are literal transcriptions. In a few places, the excerpts have been edited to reduce colloquial features of speech (e.g., you know, like, um) and some recursive elements common to spoken language. A few excerpts were placed into standard English for clarity. I made this choice for the benefit of readers who might otherwise find the insights and ideas harder to parse in the original. However, I have to acknowledge this as an act of class-based violence. I tried to keep the original phrasing whenever possible. ( Pascale 2021:235 )

Further Readings

Calarco, Jessica McCrory. 2020. A Field Guide to Grad School: Uncovering the Hidden Curriculum . Princeton, NJ: Princeton University Press. Don’t let the unassuming title mislead you—there is a wealth of helpful information on writing and presenting data included here in a highly accessible manner. Every graduate student should have a copy of this book.

Edwards, Mark. 2012. Writing in Sociology . Thousand Oaks, CA: SAGE. An excellent guide to writing and presenting sociological research by an Oregon State University professor. Geared toward undergraduates and useful for writing about either quantitative or qualitative research or both.

Evergreen, Stephanie D. H. 2018. Presenting Data Effectively: Communicating Your Findings for Maximum Impact . Thousand Oaks, CA: SAGE. This is one of my very favorite books, and I recommend it highly for everyone who wants their presentations and publications to communicate more effectively than the boring black-and-white, ragged-edge tables and figures academics are used to seeing.

Evergreen, Stephanie D. H. 2019. Effective Data Visualization 2 . Thousand Oaks, CA: SAGE. This is an advanced primer for presenting clean and clear data using graphs, tables, color, font, and so on. Start with Evergreen (2018), and if you graduate from that text, move on to this one.

Schwabisch, Jonathan. 2021. Better Data Visualizations: A Guide for Scholars, Researchers, and Wonks . New York: Columbia University Press. Where Evergreen’s (2018, 2019) focus is on how to make the best visual displays possible for effective communication, this book is specifically geared toward visual displays of academic data, both quantitative and qualitative. If you want to know when it is appropriate to use a pie chart instead of a stacked bar chart, this is the reference to use.

• Some examples: Qualitative Inquiry , Qualitative Research , American Journal of Qualitative Research , Ethnography , Journal of Ethnographic and Qualitative Research , Qualitative Report , Qualitative Sociology , and Qualitative Studies . ↵
• This is something I do with every article I write: using Excel, I write each element of the expected article in a separate row, with one column for “expected word count” and another column for “actual word count.” I fill in the actual word count as I write. I add a third column for “comments to myself”—how things are progressing, what I still need to do, and so on. I then use the “sum” function below each of the first two columns to keep a running count of my progress relative to the final word count. ↵
• And this is true, I would argue, even when your primary goal is to leave space for the voices of those who don’t usually get a chance to be part of the conversation. You will still want to put those voices in some kind of choir, with a clear direction (song) to be sung. The worst thing you can do is overwhelm your audience with random quotes or long passages with no key to understanding them. Yes, a lot of metaphors—qualitative researchers love metaphors! ↵
• To take Calarco’s recipe analogy further, do not write like those food bloggers who spend more time discussing the color of their kitchen or the experiences they had at the market than they do the actual cooking; similarly, do not write recipes that omit crucial details like the amount of flour or the size of the baking pan used or the temperature of the oven. ↵
• The exception is the “compare and contrast” of two or more quotes, but use caution here. None of the quotes should be very long at all (a sentence or two each). ↵
• Although this section is geared toward presentations, many of the suggestions could also be useful when writing about your data. Don’t be afraid to use charts and graphs and figures when writing your proposal, article, thesis, or dissertation. At the very least, you should incorporate a tabular display of the participants, sites, or documents used. ↵
• I was so puzzled by these kinds of questions that I wrote one of my very first articles on it ( Hurst 2008 ). ↵

The visual presentation of data or information through graphics such as charts, graphs, plots, infographics, maps, and animation.  Recall the best documentary you ever viewed, and there were probably excellent examples of good data visualization there (for me, this was An Inconvenient Truth , Al Gore’s film about climate change).  Good data visualization allows more effective communication of findings of research, particularly in public presentations (e.g., slideshows).

Introduction to Qualitative Research Methods Copyright © 2023 by Allison Hurst is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

• Joyner Library
• Laupus Health Sciences Library
• Music Library
• Digital Collections
• Special Collections
• North Carolina Collection
• Teaching Resources
• The ScholarShip Institutional Repository
• Country Doctor Museum

Presentations: Oral Presentations

• Poster Design
• Poster Content
• Poster Presentation
• Oral Presentations
• Printing & Archiving

Oral Presentations Purpose

An Oral Research Presentation is meant to showcase your research findings. A successful oral research presentation should: communicate the importance of your research; clearly state your findings and the analysis of those findings; prompt discussion between researcher and audience.  Below you will find information on how to create and give a successful oral presentation.  

Creating an Effective Presentation

Who has a harder job the speaker? Or, the audience?

Most people think speaker has the hardest job during an oral presentation, because they are having to stand up in a room full of people and give a presentation. However, if the speaker is not engaging and if the material is way outside of the audiences knowledge level, the audience can have a difficult job as well. Below you will find some tips on how to be an effective presenter and how to engage with your audience.

Organization of a Presentation  

Introduction/Beginning

How are you going to begin?  How are you going to get the attention of your audience? You need to take the time and think about how you are going to get started!

Here are some ways you could start:

• Ask the audience a question
• make a statement
• show them something

No matter how you start your presentation it needs to relate to your research and capture the audiences attention.  

Preview what you are going to discuss .  Audiences do not like to be manipulated or tricked. Tell the audience exactly what you are going to discuss, this will help them follow along.  *Do not say you are going to cover three points and then try to cover 8 points.

At the end of your introduction, the audience should feel like they know exactly what you are going to  discuss and exactly how you are going to get there.  

Body/Middle

Conclusion/End

Delivery and Communication

Eye Contact

Making eye contact is a great way to engage with your audience.  Eye contact should be no longer than 2-3 seconds per person.  Eye contact for much longer than that can begin to make the audience member feel uncomfortable.

Smiling lets attendees know you are happy to be there and that you are excited to talk with them about your project.

We all know that body language says a lot, so here are some things you should remember when giving your presentation.

• Stand with both feet on the floor, not with one foot crossed over the other. 
• Do not stand with your hands in your pockets, or with your arms crossed.
• Stand tall with confidence and own your space (remember you are the expert).  

Abbreviated Notes

Having a written set of notes or key points that you want to address can help prevent you from reading the poster. 

Speak Clearly

Sometimes when we get nervous we begin to talk fast and blur our words.  It is important that you make sure every word is distinct and clear. A great way to practice your speech is to say tongue twisters. 

Ten tiny tots tottered toward the shore

Literally literary. Literally literary.  Literally literary.

Sally soon saw that she should sew some sheets.

Avoid Fillers

Occasionally we pick up fillers that we are not aware of, such as um, like, well, etc. One way to get rid of fillers is to have a friend listen to your speech and every time you say a "filler" have that friend tap you on the arm or say your name.  This will bring the filler to light, then you can practice avoiding that filler.

Manage Anxiety

Many people get nervous when they are about to speak to a crowd of people.  Below are ways that you can manage your anxiety levels. 

• Practice, Practice, Practice - the more prepared you are the less nervous you will be.
• Recognize that anxiety is just a big shot of adrenalin.
• Take deep breaths before your presentation to calm you down. 

Components of an Oral Research Presentation

Introduction

The introduction section of your oral presentation should consist of 3 main parts.  

Part 1: Existing facts

In order to give audience members the "full picture", you first need to provide them with information about past research.  What facts already exist? What is already known about your research area?

Part 2: Shortcomings

Once you have highlighted past research and existing facts. You now need to address what is left to be known, or what shortcomings exist within the current information.  This should set the groundwork for your experiment.  Keep in mind, how does your research fill these gaps or help address these questions? 

Part 3: Purpose or Hypothesis

After you have addressed past/current research and have identified shortcomings/gaps, it is now time to address your research.  During this portion of the introduction you need to tell viewers why you are conducting your research experiement/study, and what you hope to accomplish by doing so. 

In this section you should share with your audience how you went about collecting and analyzing your data

Should include:

• Participants: Who or what was in the study?
• Materials/ measurements: what did you measure?
• Procedures: How did you do the study?
• Data-analysis: What analysis were conducted? 

This section contains FACTS – with no opinion, commentary or interpretation. Graphs, charts and images can be used to display data in a clear and organized way.  

Keep in mind when making figures:

• Make sure axis, treatments, and data sets are clearly labeled
• Strive for simplicity, especially in figure titles. 
• Know when to use what kind of graph
• Be careful with colors.

Interpretation and commentary takes place here. This section should give a clear summary of your findings. 

You should:

• Address the positive and negative aspects of you research
• Discuss how and if your research question was answered. 
• Highlight the novel and important findings
• Speculate on what could be occurring in your system 

Future Research

• State your goals
• Include information about why you believe research should go in the direction you are proposing
• Discuss briefly how you plan to implement the research goals, if you chose to do so.  

Why include References?

• It allows viewers to locate the material that you used, and can help viewers expand their knowledge of your research topic.  
• Indicates that you have conducted a thorough review of the literature and conducted your research from an informed perspective.
• Guards you against intellectual theft.  Ideas are considered intellectual property failure to cite someone's ideas can have serious consequences. 

Acknowledgements

This section is used to thank the people, programs and funding agencies that allowed you to perform your research.

Questions 

Allow for about 2-3 minutes at the end of your presentation for questions. 

It is important to be prepared. 

• Know why you conducted the study
• Be prepared to answer questions about why you chose a specific methodology

If you DO NOT know the answer to a question

Visual Aids

PowerPoints and other visual aids can be used to support what you are presenting about.

Power Point Slides and other visual aids can help support your presentation, however there are some things you should consider: 

• Do not overdo it . One big mistake that presenters make is they have  a slide for every single item they want to say. One way you can avoid this is by writing your presentation in Word first, instead of making a Power Point Presentation. By doing this you can type exactly what you want to say, and once your presentation is complete, you can create Power Point slides that help support your presentation. ​

Formula for number of visual aids : Length of presentation divided by 2 plus 1

example: 12 minute presentation should have no more than 7 slides.

• Does it add interest? 
• Does it prove? 
• Does it clarify?
• Do not read the text . Most people can read, and if they have the option of reading material themselves versus listen to you read it, they are going to read it themselves and then your voice becomes an annoyance. Also, when you are reading the text you are probably not engaging with the audience. 
• No more than 4-6 lines on a slide and no more than 4-6 words in a line.
• People should be able to read your slide in 6 seconds.
• << Previous: Poster Presentation
• Next: Printing & Archiving >>
• Last Updated: Aug 21, 2024 12:09 PM
• URL: https://libguides.ecu.edu/c.php?g=637469

Making a short presentation based on your research: 11 tips

Markus goldstein, david evans.

Over the past few weeks, we’ve both spent a fair amount of time at conferences. Given that many conferences ask researchers to summarize their work in 15 to 20 minutes, we thought we’d reflect on some ideas for how to do this, and – more importantly – how to do it well.

• You have 15 minutes. That’s not enough time to use the slides you used for that recent 90-minute academic seminar. One recent presentation one of us saw had 52 slides for 15 minutes.    No amount of speed talking will get you through this in anything resembling coherence. (And quit speed talking, anyway. This isn’t a FedEx commercial !) There is no magic number of slides since the content you’ll have and how you talk will vary. But if you have more than 15 slides, then #2 is doubly important.
• Practice. This is the great thing about a 15-minute talk: You can actually afford to run through it, out loud. Running through it once in advance can reveal to you – wow! – that it’s actually a 25-minute talk and you need to cut a bunch. Of course, the first time through the presentation it may take a bit longer than you will when you present, but if you have any doubts, practice again (bringing your prep time to a whopping 30 minutes plus a little bit).
• You need a (short) narrative. What is the main story you are trying to tell with this paper? Fifteen minutes works better for communicating a narrative then for taking an audience through every twist and turn of your econometric grandeur. Deciding on your narrative will help with the discipline in the points that follow.
• A model or results? Even if your audience is all academics, you don’t have academic seminar time. So the first thing to do is to figure out which is more important to get across – your model or your empirical results. Then trim the other one down to one slide, max. If the results are your focus (usually the case for us), give the audience a sense of how the model is set up, and what the main implications are as they pertain to the results you will show. Conversely, if it’s the model that’s more important, the empirical results will come later and you can just give the very brief highlights that bolster the key points.
• The literature. Really, really minimal. If you do it at all, choose only the papers that you are either going to build on in a major way or contradict. For some types of discussants, it may help to include them, even if they don’t meet the other criteria. Marc Bellemare takes an even stronger stance: “Never, ever have a literature review in your slides. If literature reviews are boring to read in papers, they are insanely boring to listen to during presentations.”
• Program details. Here it’s a bit of a balance. The audience needs a flavor for the program, they need to understand what it did and how it’s different from other things (particularly other things with some kinds of evidence). But only in exceptional cases (as in, it’s a really different program for theoretical reasons, or you don’t have more than process results yet) do you want this to eat up a lot of your time.
• You don’t have time to go through the nitty gritty of the data.   We get that every detail about the survey was fascinating (we spend a lot of our lives thinking about this).   But if it’s not key to the story, save it for a longer presentation (or another paper). And if you’re doing a primarily theoretical paper, this is a bullet on one slide.
• Balance and summary stats. Key summary stats that tell the audience who the people are might make the cut, but 3 slides of every variable that you’ll use are going to be slides you either rip through (telling the audience nothing) or waste most of your time on. Summarize the summary stats. On balance tests: you are either balanced or not.  If you are, this gets a bullet at most (you can also just say that). If you’re not, tell us what’s up and why we should or should not worry.  
• Pre-analysis plan. If you had it, mention it (quickly). If not, don’t. It’s not critical here.
• A picture may be worth 1,000 numbers. Sometimes, taking that really packed table which is currently in 12 point font and turning it into a graph is going to help you with self-control and help your audience with comprehension. Put the significant results in a bar chart, and use asterisks to tell folks which are significant.  
• A special warning about presenting your job market paper. When I (Markus) submitted my job market paper to a journal, the referee report came back noting that this was surely a job market paper since it had 40(!) tables. Key example of how everything matters when you just spent four years of your life collecting each observation. Discipline. You have (or will have) an elevator pitch from the job market – use this to trim your presentation. 
• Marc Bellemare has a great series of “22 tips for conference and seminar presentations,” many of which apply to short presentations: “Always provide a preview of your results. This isn’t a murder mystery: it’s only when people know where you’re taking them that they can enjoy the scenery along the way.”
• Jeff Leek has a great guide to giving presentations of different lengths, and what your goal should be: “As a scientist, it is hard to accept that the primary purpose of a talk is advertising, not science.” This is doubly true for a 15-minute talk.
• The AEA Committee on the Status of Women in the Economics Profession has a top 10 list. “Never cut and paste a table from your paper onto a slide. These tables are never easy to read and only irritate your audience. Instead, choose a few results that you want to highlight and present them on a slide in no smaller than 28 font.” We’ve pretty much all done this. It’s bad practice. (“I’m sorry you can’t read this table.” “Oh really, then why did you cut and paste that giant table from your paper into the presentation?!”)
• I (Dave) go back and re-read Jesse Shapiro’s guide on “ How to Give an Applied Micro Talk ” from time to time. It’s more geared toward a full-length seminar, but the advice is so good I can’t resist plugging it here.

Get updates from Development Impact

Thank you for choosing to be part of the Development Impact community!

Your subscription is now active. The latest blog posts and blog-related announcements will be delivered directly to your email inbox. You may unsubscribe at any time.

Lead Economist, Africa Gender Innovation Lab and Chief Economists Office

Senior Fellow, Center for Global Development

Join the Conversation

• Share on mail
• comments added

How to Make an Effective Research Presentation

Presentation software programs have advanced to the point where you no longer need to be an experienced designer to put together a compelling piece of collateral that conveys your findings about academic research in exactly the right way. With the right materials, the right presentation software, and a little bit of time, you can visualize any data that you have in the form of a terrific presentation that sells your research better than numbers alone ever could. However, this does not mean that you shouldn’t keep in mind a few things. As both a marketing tool and a means to convey information, presentations are helpful because they are malleable—the format can essentially be anything you need it to be at any given time. The other side of this, however, is that there are certain traps that are all too easy for even experts to fall into that will harm your ultimate message, not help it. If you wish to learn how to make a professional research presentation as an author, or a researcher, then you should avoid some mistakes at all costs.

Mistakes to Avoid

As a researcher or a student, your number one goal isn’t just to provide insight into a topic—it’s to do so in a compelling way. It is important to communicate ideas in a way that is both easy to understand for people who haven’t completed the work you have and to do so in a compelling and engaging way. In many ways, it’s a lot like telling a story—albeit one that is heavily research-oriented. Every story has a beginning, middle, and end and you need to ensure that the content in the presentation has a proper narrative flow.

In many ways, your presentation will operate exactly along the same lines. To that end, always remember to make sure that the information is presented not only in the right manner but also in the right order to complement intent and maximize impact. If you have three subtopics within a presentation, all of which are related but are still different ideas, don’t mix and match the content. Don’t jump from one topic to the other and back again—you’re only going to lose focus and eventually, the attention of your reader.

If you start preparing your presentation and realize that you’re actually kind of covering two distinct and different topics, don’t be afraid to break one presentation into two. You’ll be able to devote more attention to promoting each idea and you’ll walk away with two great pieces of research presentations instead of one “okay” one.

Length of Your Presentation

Another element of your presentation that you need to pay extremely close attention to is the length. This goes back to another one of the old rules of storytelling: “Whatever you do, don’t overstay your welcome.” While it is true that presentations are naturally designed to be a longer form than something like an Infographic, it’s important to recognize when you’re asking too much of your reader/viewer. A presentation isn’t just a visualized form of something like a white paper. It’s a unique medium all unto itself.

When you start preparing your presentation for the first time, feel free to include as many slides or as much information as you want. Also, don’t forget that there are three versions of your presentation that will exist—the initial outline, the “first draft” of the presentation and the final edited version that you release. Make an effort to only include information that A) is needed to understand your research topic, and B) is necessary to contextualize your findings or the points you’re trying to make. Go through your presentation from start to finish and really try to experience it with fresh eyes—the same way your audience will.

Does it feel like the end of your presentation is getting a little sluggish? You feel that it should be over but there are ten slides to go still. Be precise in your editing process —rest assured that you’ll thank yourself when the end result is much more powerful than it would be if it had remained bloated.

The Power of Presentations

In many ways, presentations provide a unified experience where you can have text, images, video, and more. Remember that human beings are visual learners— visuals are processed up to 60,000 times faster than text and people have a much easier time understanding complex information when it is paired with relevant images as opposed to just text. As an author, researcher, or student, your job is to take complicated ideas and present them in a way that is appealing to a larger audience. Presentations are one of the most essential ways for you to do exactly that. The central message you are trying to convey—the thesis, if you will—needs to be strong enough to justify the creation of a presentation in the first place.

It needs to be a big enough topic to warrant a lengthy experience and a compelling enough story that demands to be told in this particular format above all others. If you start from that simple foundation and build outward, you’ll be left with the best type of marketing tool—one that promotes your research for you and one that people can’t wait to share with their friends and colleagues.

About the Author

Payman Taei is the founder of Visme , an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive , an award-winning Maryland based digital agency specializing in website design, user experience, and web app development.

Rate this article Cancel Reply

Your email address will not be published.

Enago Academy's Most Popular Articles

• Reporting Research

Beyond the Podium: Understanding the differences in conference and academic presentations

Conferences can be captivating as it where knowledge meets presentation skills. They serve as dynamic…

• Old Webinars
• Webinar Mobile App

How to Ace Your Next Virtual Academic Conference

Identifying the right conference Designing video presentations Handling Q&A professionally Tips for virtual networking

• Global Korea Webinars

국제회의를 위한 연구발표 준비하는 방법

올바른 컨퍼런스 식별하기 프레젠테이션 설계 전략 질의응답 확인 및 관리 네트워킹에 대한 효과적인 팁

• Career Corner
• PhDs & Postdocs

Tips to Present Your Scientific Poster Effectively

This article focuses on the prerequisites and tips on developing a poster/e-poster. Traditionally, scientific posters…

A Researcher’s Guide to Making the Most of Academic Conferences

Academics know the importance of attending conferences as part of their career. Conferences provide valuable…

6 Simple Ways to Handle a Q&A Session at a Conference

4 Quick Tips to Effectively Engage the Audience in Your Research Presentation

Sign-up to read more

Subscribe for free to get unrestricted access to all our resources on research writing and academic publishing including:

• 2000+ blog articles
• 50+ Webinars
• 10+ Expert podcasts
• 50+ Infographics
• 10+ Checklists
• Research Guides

We hate spam too. We promise to protect your privacy and never spam you.

• Industry News
• Publishing Research
• AI in Academia
• Promoting Research
• Diversity and Inclusion
• Infographics
• Expert Video Library
• Other Resources
• Enago Learn
• Upcoming & On-Demand Webinars
• Peer Review Week 2024
• Open Access Week 2023
• Conference Videos
• Enago Report
• Journal Finder
• Enago Plagiarism & AI Grammar Check
• Editing Services
• Publication Support Services
• Research Impact
• Translation Services
• Publication solutions
• AI-Based Solutions
• Thought Leadership
• Call for Articles
• Call for Speakers
• Author Training
• Edit Profile

I am looking for Editing/ Proofreading services for my manuscript Tentative date of next journal submission:

In your opinion, what is the most effective way to improve integrity in the peer review process?

Newly Launched - AI Presentation Maker

Researched by Consultants from Top-Tier Management Companies

AI PPT Maker

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Top 10 Research Presentation Templates with Examples and Samples

Simran Shekhawat

Research organizes all your thoughts, suggestions, findings and innovations in one area that postulates to determining the future applicability. A crucial part of strategic planning is research. It aids organizations in goal setting, decision-making, and resource allocation. Research allows us to uncover and discover many segments of society by establishing facts and generating data that effectively determine future outcomes and progress.

Here's an ultimate guide to conduct market research! Click to know more!

Research primarily comprises gathering and analysing information about consumer behaviour, industry dynamics, economic conditions, and other elements that affect how markets and businesses behave in the context of understanding market trends. Understanding market trends requires market research, which is likely to be successful. Research can reveal prospective market dangers and difficulties, enabling organizations to create backup plans and decide on market entry or expansion with more excellent knowledge. By understanding market trends, businesses can create marketing and advertising efforts that resonate with their target audience. 

Learn about product market research templates. Click here .

Additionally, it aids in determining the best customer-reach methods. Businesses can better satisfy market demands by customizing their products or services by studying consumer behaviours, preferences, and feedback. Assessing Market Size and Potential research can shed light on a market's size, potential for expansion, and competitive environment. Businesses aiming to expand or enter new markets need to know this information.

SlideTeam introduces you with their newly launch research templates that has been extensively built to enhance the quality of company’s research and development area by forging to bring answers related to every ‘how’ and ‘why’. The sole purpose of these is to inform, gather information and contributes towards the development and knowledge about the field of study. These templates are professionally design to disseminate knowledge to provide better judgements.

Template 1: Clinical Research Trial PowerPoint Template

Use this premium PPT template to captivate your audience. Download this well-created template to raise your presenting threshold. Establish your milestones with workflows designed to ease the overburdening of tasks. State clear-cut objectives to specify your aim and deliver a timeline. Use these 58-page PowerPoint slides to launch your product success and deliver a presentation that awakes the audience with your research performance and goals.

Click here!

Template 2: Company Stock Analysis and Equity Research Report Slide

Uncover impacts about the stock markets and analyze company-related specific and general equity design using this ready-made template. Understanding the technicality of maintenance and presentation of stocks and equity research, we at SlideTeam have designed an equity research PowerPoint slide to ease your presentation load. This presentation aims to analyze the target company's financial performance, ratios, and financial model to welcome investment in the company. Provide an extensive company summary, income statement, balance sheet, vertical and horizontal analysis, organization shareholding structure, SWOT analysis, and share price performance throughout history through this template.

Download Now!

Template 3: IT Services Research and Development Template

Showcase the power of your company's services, expertise achievement and future goals using this PPT template. This PPT slide provides you with a summary, key statistics, targets, and overview of your IT service Company. Allow this template to lay out values mission, categorize solutions, and enlist a range of services provided along with expenditure incurred on Research development. The deck also includes a business model canvas that depicts the company's historical development, global reach, management team, organizational structure, employee breakdown, and ownership structure.

Template 4: Research Proposal Steps PowerPoint Template

If you are looking to learn how to draft a research proposal, this slide is the ultimate fit for a newbie to comprehend about - 'what', 'where', and 'how' of research. Download this slide to learn about the format and structure of the research proposal. Use this template to illustrate the goal of the research proposal. Furthermore, our PPT sample file aids in instructing students on how to write a research proposal. Furthermore, you may quickly persuade the audience about the proposal's limitations, objectives, and research gap.

Template 5: Research Proposal for Thesis Template

Provide a clear idea and concise summary of your research with the help of this premium template. A well-written thesis statement frequently paves the way for discussion and debate. It can be the foundation for academic dialogue, enabling others to interact with and challenge your ideas—essential for developing knowledge across all disciplines. Your thesis statement will determine the depth of your study and conclusion while enabling you to attract your targeted audience.

Template 6: Market Research PowerPoint Template

To understand the trends and techniques of market structure, companies need to be aware of the trends and to enable that, and market research is one such profitable asset to invest in to allow numerous investments from companies across. Use this template to highlight the key drivers of growth that define the ultimate indicators of market trends. Use this PPT slide to solve marketing issues and make company decisions, incorporating polished business analysis PPT visuals. Get this template to connect business operations with your company's strategic goals.

Template 7: Establish Research Objective Template

For an effective and meaningful research, clarity is essential. Deploy this template to facilitate that research objectives should specify the precise goals and targets of the study to assist in limiting its scope. To ensure the study's readability and comprehensibility, SlideTeam has crafted a flowchart template design to help you elucidate the study's objective, providing a basis for measuring and evaluating the success of well-defined research. Define and design your research with the help of this four-stage design pattern.

Template 8:  A Company Research Venn Chart Presentation

Establish relationships between the sets and groups of data while comparing and contrasting the company's research analysis. This template is helpful as it helps to understand the abstract, objectives, limitations, methodologies, research gap, etc., of the research effectively while focusing on postulating future recommendations and suggestions.

Template 9: Sample Research Paper Outline in a One-Pager Summary Presentation

How effortless it is to study a research paper without turning several pages? Grab this PPT template to research any topic and jot down your findings in a simple and concise format. Most importantly, a significant amount of their precious time can now be dedicated to critical tasks, aiding them in accelerating the research process. This incredibly well-curated one-pager template includes information about the introduction, problem, literature review, suggestions, and conclusions.

Template 10: Big Data Analytics Market Research Template

Deploy this template to introduce your company's extensive data analysis to understand the industry landscape, identify objectives, and make informed business decisions. Use this template slide to determine the current market size and growth rate. Consider the variables influencing this expansion, such as the rising volume of data produced and the demand for data-driven insights. Give information about the big data analysis market's prospects for the future. Over the coming few years, forecast growth trajectories, rising technologies, and market dynamics. Recognize the intended client base's demographics. Summarize your research and include suggestions for companies wishing to enter or grow in the big data analysis market.

PS: Provide an extensive statistical analysis for your research with this template. Check out now!

Refine your Research with SlideTeam.

SlideTeam introduces to its extensively built research templates that not only refines your search capability but also contributes towards the authenticity and development of your organization. It helps you to uncover veils of possibilities of growth while determining the bottlenecks and deriving appropriate solutions for future deliverables.

One of the attractive features about SlideTeam’s template are they are 100% customisable and editable as per the needs.

Download now!

PS: Provide an extensive statistical analysis for your research with this template . Check out now!

FAQs on Research Presentation

What is a research presentation.

Research Presentation is a visual representation of an individual or a team's observational findings or invocation in a particular subject.

What are the steps in research presentation?

To effectively convey your research findings to your audience, various phases are involved in creating a research presentation. Whether you're giving a presentation at a conference or a business meeting,

• Define your audience - Identify your audience's interests and level of knowledge. Make sure to adjust your presentation to fit their wants and needs.
• Outline What You Present - Create a clear structure with an introduction, three main ideas, and a conclusion. Choose the most essential points you want your audience to remember.
• Research and Data Collection - Gather and arrange the pertinent information, facts, and proof. Make sure your sources are reliable and current.
• Develop Visuals - To improve understanding, create visual aids like slides, charts, graphs, and photographs. Keep visuals straightforward, clutter-free, and with a distinct visual hierarchy.
• Get Your Audience Active - Take advantage of storytelling, anecdotes, or pertinent instances to draw in your audience. If appropriate, encourage audience participation and questions during the lecture.
• Present your argument - Start with a compelling introduction. Follow your outline while ensuring a logical and obvious flow.
• Keep an open line of communication, communicate clearly, and change your tone and pace. Improve your communication by making gestures and using body language. Respond to comments and questions as they come up or after the presentation.
• Recap and Draw a Conclusion - Summarize the core ideas and principal conclusions. Reiterate the importance of your study and its consequences.

How do you research a topic for a presentation?

To begin with, the idea of research presentation, choosing topics that align with your expertise and knowledge is the first and foremost. After understanding the topic, collect core factual and empirical data for proper understanding. After gauging information, it creates a place for every subtopic that must be introduced.

Related posts:

• Must-have Business Analyst Resume Templates with Examples and Samples
• Top 10 Data Processing Templates with Samples and Examples
• Must-have Data Mapping Document Templates with Samples and Examples
• Must-have Power BI Templates with Samples and Examples

Liked this blog? Please recommend us

Top 10 Business Model Templates with Samples and Examples

Top 7 Introduction Templates with Samples and Examples

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

--> Digital revolution powerpoint presentation slides

--> Sales funnel results presentation layouts

--> 3d men joinning circular jigsaw puzzles ppt graphics icons

--> Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

--> Future plan powerpoint template slide

--> Project Management Team Powerpoint Presentation Slides

--> Brand marketing powerpoint presentation slides

--> Launching a new service powerpoint presentation with slides go to market

--> Agenda powerpoint slide show

--> Four key metrics donut chart with percentage

--> Engineering and technology ppt inspiration example introduction continuous process improvement

--> Meet our team representing in circular format

Organizing Your Social Sciences Research Assignments

• Annotated Bibliography
• Analyzing a Scholarly Journal Article
• Group Presentations
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• Types of Structured Group Activities
• Group Project Survival Skills
• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Reflective Paper
• Writing a Research Proposal
• Generative AI and Writing
• Acknowledgments

Planning for and Giving a Group Presentation

Students working on group projects are often asked to give an oral presentation summarizing the results of their research. Professors assign group presentations because they combine the cooperative learning benefits of working in groups with the active learning benefits of speaking in front of an audience. However, similar to participating in a group project , giving a group presentation requires making decisions together , negotiating shared responsibilities, and collaborating on developing a set of solutions to a research problem . Below are issues to consider when planning and while giving a group presentation.

Before the Presentation

When to Begin

Planning the logistics around giving a presentation should take place as the group project progresses and, most critically, coalesce immediately after results of your study are known and clear recommendations can be made. Keep in mind that completing the basic tasks of giving a presentation [e.g., designating a moderator, designing the slide templates, working on the introduction, etc.] can save you time and allow your group to focus just before giving the presentation on how to effectively highlight the most important aspects of the research study.

Sharing the Responsibility

Everyone in the group should have an equal role in preparing the presentation and covering a similar amount of information during the presentation. However, a moderator should be elected to lead the presentation. The group should then determine what each member will speak about. This can be based on either the member's interests or what they worked on during the group project. This means that each member should be responsible for developing an outline of what they will talk about and drafting the content of their section of the slides or other forms of visual aids.

NOTE: If , for whatever reason, a group member is  particularly anxious about speaking in front of an audience or perhaps they are uncomfortable because English is not their first language, consider giving them a role that can be easily articulated, such as, introducing the purpose of the study and its importance. Everyone must participate in speaking, but be cognizant of the need to support that person by discussing what would work best for them while still being an active contributor to the presentation.

Organizing the Content

The content of the presentation should parallel the organization of the research study. In general, it should include a brief introduction, a description of the study, along with its purpose and significance, a review of prior research and its relevance to your group's project, an analysis of the results, with an emphasis on significance findings or recommended courses of action, and a brief statement about any limitations and how the group managed them. The conclusion of the presentation should briefly summarize the study's key findings and implications and, if time has been allotted, ask for questions from the audience. The conclusion can also be used to highlight areas of study the require further investigation. Note that the group's time should be spent primarily discussing the results of the study and their implications in furthering knowledge about the research problem .

Developing the Content

The narrative around each section must flow together smoothly t o ensure that the audience remains engaged. An initial meeting to discuss each section of the presentation should include the following: 1) deciding on the sequence of speakers and which group member presents on which section; 2) determining who will oversee the use of any technology [and who steps up when it's that person's turn to speak]; 3) determining how much time should be allocated for each section in relation to the overall time limit; 4) discussing the use and content of slides or other visual aids; and, 5) developing a general outline of the presentation. Once everyone's roles and responsibilities have been negotiated, the group should establish a schedule of deadlines for when the work should to be completed.

Creating Transitions

Building the narrative of an oral presentation means more than imparting information; it also requires the group to work together developing moments of transition from one section to the next. Transitional statements ensures coordination among members about what is to be covered and helps your audience follow along and remain engaged. The transition from one section to the next should include both verbal cues [e.g., a recap what you just discussed and an introduction of the next speaker] and non-verbal gestures [e.g., stepping away from the podium or front of class to make room for the next speaker]. An example of this transition could be something like this:

Speaker 1: " ...so to summarize, the literature suggested that allegations of election fraud often created the conditions for massive street protests in democratized societies. Next Mike will discuss how we analyzed recent events in Mexico and determined why this assumption may not apply under certain conditions. "

Speaker 2: " Thank you, Jordan. Next slide. In our study, we coded and analyzed the content of twitter accounts to explore the rise of dissension among.... "

NOTE:   Each member of the group should learn the entire presentation and not just their section. This ensures that members can help out if the speaker becomes nervous and loses track of what to say or if they forget something. If each member knows the entire presentation, then there is always someone who can step up and support the speaker by maintaining the narrative and not losing the audience's attention.

Practicing the Presentation

The most critical thing to do before giving a group presentation is to practice as a group. Rehearse what will be said and how it will be said so you know that the overall structure works, that the time is allotted correctly, and that any changes can be made, if needed. Also, rehearsing the presentation should include practicing use of the technology and choreographing where people will stand. An effective strategy is to rehearse the entire presentation at least twice. Practice with each member taking turns speaking in front of the other members pretending that they are the audience. This way the group members can take turns offering suggestions about improving the presentation and the speaker gets more comfortable speaking in front of people. Practice a second time presenting as a group. This way, everyone can rehearse where to stand and coordinate transitions. If possible, practice in the room where your presentation will take place; standing in the front of a classroom feels very different from sitting there as a student.

During the Presentation

Before the Presentations Begin

If groups are presenting from a shared computer, ask your professor if you could pre-load your slides or other visual aids before the class begins . This will ensure that you're not taking time away from your presentation downloading and setting everything up. In addition, if there is a problem, it can be resolved beforehand rather than it being a distraction when you start the presentation.

Introduction

Begin by having the moderator introduce the group by giving each member's name and a brief description of what they will be presenting on. And, yes, this seems like a pointless formality because it's likely that everyone knows everyone else. However, this is expected because it reflects giving oral presentations in most professional and work settings. In addition, your group has a limited amount of time to present and introducing everyone before the presentation begins saves more time than having each individual introduce themselves before they speak.

When Not Speaking

Assuming your group has practiced at least twice [and preferably more], you have heard and seen the entire presentation multiple times. Keep in mind, however, that your audience has not and they can observe everyone in the group. Be engaged. Do not look bored or distracted while others are speaking. Pay attention to each other by watching what the presenter is doing. Respond positively to the presenter and use nonverbal cues [e.g., nodding your head] as a way to help emphasize keys points of the presentation; audiences notice when those not speaking react to something the speaker is saying.

Coordinate Moving from One Speaker to the Next

The person presenting should take a position in the foreground of where you are delivering the information. Group members not speaking should step back and take a spot behind or off to the side of the speaker. When the person speaking is done, the next person steps forward. This pre-planned choreography may seem trivial, but it emphasizes to your audience who the next speaker will be and demonstrates a smooth, coordinated delivery throughout the presentation.

Visual Aids

Plan ahead how to use slides or other visual aids. The person currently presenting should not be distracted by having to constantly move to the next slide, backup and show an earlier slide, or exit a slide to show a video or external web page . Coordinate who in the group is responsible for taking the cue to change slides or otherwise manipulate the technology. When it's time for that person to speak, have a plan in place for passing this responsibility to someone else in the group. Fumbling around with who does what when, distracts the audience. Note however that the role of moving from one slide to the next does not count as being a presenter!

The presentation should conclude with the moderator stepping forward and thanking the audience and asking if there are any questions. If a question relates to a specific part of the presentation, the group member who spoke during that part should answer the question; it should not be the moderator's responsibility to answer for everyone. If another group follows your presentation from a shared computer, be courteous and close out all of your slides or other visual aids before stepping away.

Aguilera, Anna, Jesse Schreier, and Cassandra Saitow. "Using Iterative Group Presentations in an Introductory Biology Course to Enhance Student Engagement and Critical Thinking." The American Biology Teacher 79 (August 2017): 450-454; Barnard, Sam. "Guide for Giving a Group Presentation." VirtualSpeech Ltd., 2019; Eisen, Arri. "Small-Group Presentations: Teaching Science Thinking and Context in a Large Biology Class." BioScience 48 (January 1998): 53-58; Group Presentations. Writing@CSU. Colorado State University ; Kågesten, Owe, and Johann Engelbrecht. "Student Group Presentations: A Learning Instrument in Undergraduate Mathematics for Engineering Students." European Journal of Engineering Education 32 (2007): 303-314; Lucas, Stephen. The Art of Public Speaking . [Chapter 19]. 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015; McArthur, John A. “10 Tips for Improving Group Presentations.” [blog]. Department of Communication Studies, Furman University, November 1, 2011; Melosevic, Sara. “Simple Group Presentation Tips for Maximum Teamwork Magic.” PresentBetter, November 13, 2018; St. John, Ron. Group Project Guidelines. Department of Speech, University of Hawai'i Maui Community College, January 16, 2002.

• << Previous: Giving an Oral Presentation
• Next: Dealing with Nervousness >>
• Last Updated: Jun 3, 2024 9:44 AM
• URL: https://libguides.usc.edu/writingguide/assignments

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

• Slidesgo School
• Presentation Tips

How to Start a Thesis Defense Presentation

After months and years of hard work, the moment to wrap things all up is finally here—your thesis defense presentation.

Whether you’re pursuing a master’s degree or doctorate, it’s the final step to that much-deserved achievement. 

A thesis defense requires a lot of prior research and preparation. And as important as its content is, so is how you present it because a stunning design with clear data and text hierarchy plays an immense role in comprehension.

In this article, we’ll explore how you make your thesis defense .

The organization is the key to success. Establishing some previous steps before any project or work is essential for the result to be very positive. And the defense of a thesis could not be less. 

Below, we will develop all the necessary steps to make a thesis defense presentation and we will give you some tips on how to carry them out.

How to Make an Amazing Presentation

Defining the concept of your thesis presentation, structuring your thesis defense presentation, how do you welcome the audience, tell them why you did this thesis, go into the content by explaining your thesis part by part, how to end the defense of the thesis.

After a long time of research and study, the content of your thesis is ready. Now, you have to find the best way to reflect all that effort behind your work. The information comes across more clearly if you use a visual format, as it attracts the attention of the audience. To present your thesis information in a clear, concise, and ultimately amazing way, you can use one of our unique thesis defense templates , available at Slidesgo.

As an example, in this article, we are going to use the Ecology Thesis template . With it, we will show you what to include in your presentation and how to make an attractive design.

After choosing the Google Slides and PowerPoint template that best suits the needs and subject matter of your thesis, it is time to define an overarching concept.

This is the main theme on which your designs are based. It must be relevant to your thesis as its purpose is to guide your selection of colors, typography, images, style, etc. 

These must be portrayed in a way that supports the main message of your slides and should be aligned with your concept both visually and sociologically.

Once you have defined the concept, you will have to move on to the next step: structuring the content of your thesis. A good structure will show that there is a good organization behind the work, but most importantly: it will highlight your content.

In this article, we are going to show you a structure that could be a good example of how to structure a thesis, but you can adapt it to what your specific content requires.

Before you begin your thesis defense, you should welcome your audience. A good presentation will make you connect with your audience, which will result in more general interest in your work.

Use an appropriate language register (avoid informal language), but be approachable and natural.

"Welcome to the thesis defense on [the title of your thesis]". Next, introduce yourself with your name and give a short description of your background and occupation.

Don't forget to say “thank you for attending!”

To continue establishing that connection with your audience, explain the reasons that led you to do this thesis. Tell the professional reasons, and you can even say some personal ones, which will denote closeness, and your audience will appreciate it.

Now it's time to go into the content of the thesis ! After these preliminary steps, which are just as important as the thesis itself, it is time to explain part by part the structure (which you had previously established). We are going to propose a structure for your project, but the final decision is always yours!

First impressions are very important. Because your title page is the very first thing viewers see, it must be striking and impactful. It also sets the stage for the rest of your slides.

In one glance, the following should be established:

• Thesis defense topic
• Design style

For instance, the ecology thesis’s title page uses illustrations of a natural landscape to represent the topic of nature and a striking shade of blue to set the tone.

The sans serif font used depicts clean-cut typography and style and the thesis topic is written in large and bold typography, which draws attention to it immediately.

Right after your title page, include an introduction slide to provide more details about your topic. 

This means explaining what you hope to answer with your research, its importance to your field, and why you chose it.

Continue to incorporate design elements relevant to your concept. This example has done just that by using a different natural landscape and including animals. For coherence, stick to the same typography and style throughout your presentation.

The aim of the literature review slide is to illustrate your knowledge of your thesis topic and any relevant theories.

Walls of text kill a design. For clarity, we recommend presenting this with bullet points. Each one should be short and sweet and only touch on the basics; you can elaborate on them in your speech. 

Don’t forget to be consistent with your design. In our example, we’ve maintained the tone of blue chosen and added illustrations of leaves in the far corners of the slide. 

Also, address similar research that has been done. This is to showcase your topic’s originality and, if relevant, how it’s different and/or an improvement from previously done research. 

This is one of the most important parts of a thesis defense presentation.

It allows your viewers to assess the rationality and validity of your approach and consequently, the accuracy of your results.

A great methodology slide explains the what , how, and why :

• What method did you use for your research
• Why did you choose it
• How did you conduct it

Because this part of your thesis will be rather technical, the most effective way to aid understanding is by using graphics like charts and tables. 

Keep text to a minimum to avoid drawing attention away from the graphics. If there is a text that must absolutely be included, consider using bullet points and keep them short.

Don’t forget to maintain color, style, and typography coherence.

The results slides are easily the most quantitative part of a thesis defense. 

Here, your aim is to simply introduce your findings. Select the most impactful data and highlight them here.

Just as with methodology, use graphics like charts, tables, and graphs to portray the data in a clear way. And, once again, try not to write too much text. Let the visual content do the talking .

After you’ve introduced your data, the next step would be to help your audience make sense of it. That means understanding what it means in the context of your thesis research topic and your discipline. 

Simply put, you should answer the question: What do the numbers mean?

The best way to approach this would be to do it as if you were creating an infographic . 

Illustrations like icons are a quick and simple way to represent your message. It also reduces the amount of text on your slide, which makes the information much more digestible. 

For a balanced thesis presentation, you should also address any outliers and anomalies.

To quote bestselling author Robin Sharma, “Starting strong is good. Finishing strong is epic.”

That’s exactly what to aim for in your conclusion.

Provide an overview of your thesis topic and remind your audience what you set out to answer with your research. In our example, we’ve used three icons accompanied by a short title and text. 

Following that, reiterate the important points of your research results you want your audience to take away from your thesis defense presentation. 

You can do so by expanding the next slide to have more icons and points, for example.

Don’t forget to address any shortcomings and limitations in your approach and extra points for suggesting possible improvements for future research.

We are going to give you a little tip to make your thesis defense a success. You can combine your defense with good public speaking techniques. Take a look at our article "How to become a great speaker" .

We hope this article has been of great help, have you already seen our templates to make the presentation of your thesis ? Choose the one that best suits your needs, we are sure that one of them will go perfectly with your thesis presentation! 

Good luck from Slidesgo.

Do you find this article useful?

Related tutorials.

Free printable coloring pages in PDF for back to school

As the new school term approaches, excitement, and anticipation fill the air. One fantastic way to channel this energy is through free back to school coloring pages! These aren’t just for fun—printable coloring pages in PDF format can help kids develop fine motor skills, enhance their creativity, and provide a calming activity amidst the bustle of back-to-school preparations. These engaging materials offer a wonderful opportunity for children to express themselves and ease into kindergarten or preschool with joy and confidence. Whether it's during a break from homework or a rainy day activity, printable coloring pages are a perfect blend of entertainment and education.

SmartStart educational webinar: Smart moves for smarter teaching

Feeling those post-holiday blues sneaking up is a common tale. According to experts, nearly a third of us mourn the end of summer’s leisure. But you’re not on that page—you’re part of the enthusiastic majority, eager to make this academic year the most exciting one yet thanks to some fresh, energized tools at your disposal from Slidesgo.If you’re on the hunt for groundbreaking ideas to get the best out of our resources, SmartStart is the jolt of energy you need. This vibrant online event is where passion for education meets cutting-edge technology. Packed with insightful talks and real-world solutions from seasoned educators, SmartStart is all about empowering...

The best Slidesgo AI tools for students

Complementing your learning and teaching processes with technology is not just a convenience but a necessity. In today’s fast-paced educational environment, technology will become one of your most powerful allies in the academic context.AI tools are at the forefront of this transformation, offering innovative solutions that save time, customize learning experiences, and foster engagement among students. Slidesgo’s AI tools are designed to meet these needs, making teaching and learning more efficient and enjoyable.In this article, you will learn more about the importance of AI tools for students and educators and what Slidesgo’s AI tools can do for you.

17 Back to school bulletin board ideas

As back-to-school season rolls around, teachers are brainstorming fresh ways to build a positive culture in the classroom. Even if bulletin boards have been around for a while, they remain a simple and effective method to make any classroom more welcoming and creative.Remember your school days? Picture that vibrant corner where teachers displayed key announcements or fun facts about a topic. Well, in this post, we’ll be sharing a bunch of back to school bulletin board ideas that you can use to kick off the school year with a splash of fun and inspiration.

9 Creative Case Study Presentation Examples & Templates

Learn from proven case study presentation examples and best practices how to get creative, stand out, engage your audience, excite action, and drive results.

9 minute read

helped business professionals at:

Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actuallyl ead to lost sales and missed opportunities.

When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully , proving that the winning deck is not a monologue but a conversation that involves the reader.

Let me show you shape your case studies into compelling narratives that hook your audience and drive revenue.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Visual representation of what a case study presentation should do:

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action.

In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

• Problem-solution case study
• Before-and-after case study
• Success story case study
• Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

• Introduction
• Company overview
• The problem/challenge
• Your solution
• Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

This is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution.

Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

This refers to making the desired action easy to perform. Show how straightforward it is to implement your solution.

Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

This is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built.

It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end. You can upload your own interactive elements or check stock image sites like Shutterstock, Adobe Stock, iStock, and many more. For example, Icons8, one of the largest hubs for icons, illustrations, and photos, offers both static and animated options for almost all its graphics, whether you need profile icons to represent different user personas or data report illustrations to show your findings.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Streamline the design process

Creating a case study presentation usually involves wrestling with an AI website builder .

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

• A video on the cover slide will cause 32% more people to interact with your case study .
• The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
• The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

• The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
• The timeline slide lets you present your solution in the form of a compelling narrative.
• A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

• Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
• Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
• The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

• Various data visualization components let you present hard data in a way that’s easier to understand and follow.
• The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
• Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

• Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
• Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
• Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

• Dynamic variables let you personalize your deck at scale in just a few clicks.
• Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
• Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

• Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
• Data visualization components can be used to present real estate comps or the value of your listings for a specific time period.
• Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

• Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
• The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
• Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

• The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
• Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
• Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best pitch deck to date.

Stop losing opportunities to ineffective presentations. Your new amazing deck is one click away!

No products in the cart.

Preparing the presentation of qualitative findings: considering your roles and goals

Dr. Philip Adu is a Methodology Expert at The Chicago School of Professional Psychology (TCSPP). In this post he explains the things to consider when presenting your research findings.

This post follows on from his previous blog post “Perfecting the art of qualitative coding” in which he took us through the stages of qualitative coding and, along the way, outlined the features he found most useful.

In my previous blog post, I presented on making good use of the innovative features of NVivo across the three main stages of qualitative analysis. Expounding on the third stage which is the ‘ Post-Coding stage (Presenting your findings) ’, I want to throw light on things to consider when drafting and refining your presentation. The moment you reach a milestone of successfully using NVivo 12 (Version 12.1.249; QSR International Pty Ltd, 2018) to complete the data analysis process, the reality of preparing all of this data so you can present your findings sets in (Adu, 2016). Your methodical review of the qualitative data and development of codes, categories and themes has yielded massive and interesting NVivo outputs. The outcomes include but are not limited to; codes/nodes, categories/themes, Word Clouds, Word Tree, Framework Matrices, Cluster Tree, code-case matrices, and code-attribute matrices (see Figure 1). These findings need to be carefully examined – selecting the ones that will be useful in drafting a meaningful presentation. You can watch the presentation I developed below:

Source: https://www.youtube.com/watch?v=xEyGGFtVQFw

Note, not all of this information (i.e. the outcomes) needs to be presented to your audience (see Adu, 2019 ). Other questions that may arise as you develop your presentation include; what kind of results should you present? How do you engage with your audience when presenting your findings? How would you help your audience to understand and believe your findings?

In this post, I will discuss the three pertinent components a good presentation of qualitative findings should have. They are; background information, data analysis process and main findings.

Figure 1. Presentation of findings

Presenting background information

Participants’ past and current situations influence the information they provide to you. Due to this, there is the need to provide readers a summary of who participants are and any background information which may help them to put the findings into the proper context. Also, as a researcher analyzing qualitative data, there is the likelihood of your own background impacting the data analysis process. In the same way, you need to let readers know who you are, what your background is and how you ‘bracketed’ them from not having an effect on the findings ( Adu, 2019 ).

Presenting the data analysis process

Qualitative analysis doesn’t only involve engaging in subjective development of codes and categories, but also promoting transparency in the coding and categorization process (Greckhamer & Cilesiz, 2014). Due to this, you are expected to describe the main and detailed steps you took to analyze your data to arrive at your findings and their respective outcomes. Addressing the following questions would be great:

• What coding strategy did you use?
• What kinds of codes did you assign to relevant excerpts of the data?
• What are the examples of codes you generated?
• What categorization technique did you use?
• How did you develop categories/themes out of the codes?

Your audience’s aim is not only consuming what you found but also learning more about how you came up with the results.

Presenting main findings

When it comes to the presentation of findings, there are two main structures you could choose from. You could present them based on the themes generated or based on the cases (participants or groups of participants) you have. The decision to either structure depends on the kind of research question(s) or the research purpose you have. For a detailed explanation of the types of presentation formats and how to select an appropriate structure, see Chapter 13 of the book, “ A Step-by-Step Guide to Qualitative Data Coding ”.

Considering your roles and goals

As you plan on how to communicate the above components, make sure you accomplish your goals and carry out your role as a communicator of qualitative data analysis outcomes (See Figure 1). Your roles are; to thoughtfully arrange the data analysis outcomes and to adequately address your research questions.

Liken the presentation of your findings to sharing a puzzle which has been solved. Your goal is to prevent a situation where the burden is put on the audience to piece together the puzzle of findings. In other words, you are expected to present the findings in a meaningful way that would enhance the audience’s understanding of the data analysis outcomes (Adu, 2016 & 2019). By so doing, they are more likely to trust what you found.

Let’s summarize the action items:

• Out of a pool of qualitative analysis outcomes, select the ones that would allow you to address your research questions and meaningfully communicate your findings.
• Decide on how you want to structure the presentation of the findings.
• Irrespective of the presentation format you choose, make sure you include background information, the data analysis process and main findings in your presentation.
• Make sure you are ‘narrating’ participants’ stories or what you found – making the numeric outputs include the tables and charts generated play a supporting role when presenting the main findings.

Adu, P. (2016). Presenting Qualitative Findings Using NVivo Output to Tell the Story. [PowerPoint slides]. SlideShare. Retrieved from https://www.slideshare.net/kontorphilip/presenting-qualitative-findings-using-nvivo-output-to-tell-the-story

QSR International Pty Ltd. (2018). NVivo 12. Version 12.1.249 [Computer software]. Retrieved from https://qsrinternational.com/nvivo-qualitative-data-analysis-software

Adu, P. (2019). A Step-by-Step Guide to Qualitative Data Coding . Oxford: Routledge

Greckhamer, T., & Cilesiz, S. (2014). Rigor, Transparency, Evidence, and Representation in Discourse Analysis: Challenges and Recommendations. International Journal of Qualitative Methods, 13(1), 422-443. doi:10.1177/160940691401300123

ABOUT THE AUTHOR

Dr. Philip Adu is a Methodology Expert at The Chicago School of Professional Psychology (TCSPP). His role is to provide support to dissertating students in TCSPP addressing their methodology related concerns. You could access some of his webinars at the ‘Methodology Related Presentations – TCSPP’ YouTube Channel. He completed his Doctoral degree in Education with a concentration in Learning, Instructional Design and Technology from West Virginia University (WVU). Dr. Adu recently authored a book titled, “A Step-by-Step Guide to Qualitative Data Coding” (available on routledge.com or amazon.com ). You could reach Dr. Adu at [email protected] and @drphilipadu on twitter.

Recent Articles

Home Blog Business How to Present a Case Study: Examples and Best Practices

How to Present a Case Study: Examples and Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

Table of Content s

Why Case Studies are a Popular Marketing Technique 

Popular case study format types, how to write a case study: a 4-step framework, how to do a case study presentation: 3 proven tips, how long should a case study be, final tip: use compelling presentation visuals, business case study examples, what is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

• General business/market conditions 
• The main problem faced 
• Methods applied 
• The outcomes gained using a specific tool or approach

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a case study, plus share several case study PowerPoint templates and design tips! 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

• For 9% of marketers, case studies are also the best method for nurturing leads. 
• 23% admit that case studies are beneficial for improving conversions. 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

• Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc. 
• Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

• Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell. 
• Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

• What’s the purpose of the case study? What will the audience learn? 
• Set the scene. Explain the before, aka the problems someone was facing. 
• Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at length about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

• State the subject’s main objective and goals. What outcomes were they after?
• Explain the main solution(s) provided. What was done? Why this, but not that? 
• Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong case study, follow these quick techniques. Alternatively, you can learn how to present a business case here.

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, and achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

• Help with overcoming a hurdle
• Gaining major impact
• Reaching a new milestone
• Solving a persisting issue no one else code 

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

• AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more. 
• PADS — is short for Problem, Agitation, Discredit, or Solution. This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option. 
• 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes. 

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example: 

• A business owner went to the bank
• A business owner came into a bank branch 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

• Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
• Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
• Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
• Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
• Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
• Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

• A product demo/preview
• Processes chart 
• Call-out quotes or numbers
• Custom illustrations or graphics 
• Customer or team headshots 

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

To better understand how to create an effective business case study, let’s explore some examples of successful case studies:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements! 

1. Business Case Study PowerPoint Template

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

Like this article? Please share

Business Intelligence, Business Planning, Business PowerPoint Templates, Content Marketing, Feasibility Study, Marketing, Marketing Strategy Filed under Business

Related Articles

Filed under Presentation Ideas • June 28th, 2024

Key Insights on How To End a Presentation Effectively

Learn key insights on how to end a presentation, with professional tips, PowerPoint templates examples and real life experiences.

Filed under Business • May 17th, 2024

How to Make a Transition Plan Presentation

Make change procedures in your company a successful experience by implementing transition plan presentations. A detailed guide with PPT templates.

Filed under Business • May 8th, 2024

Value Chain Analysis: A Guide for Presenters

Discover how to construct an actionable value chain analysis presentation to showcase to stakeholders with this detailed guide + templates.

Leave a Reply

• Your Business
• Post a Listing
• Your Listings
• Your Profile
• Your Subscriptions
• Support Local News
• Payment History

Join now, it's FREE!

• Sign up for free Newsletter
• Sign up for Notifications

Transit study presentation falls flat for some residents

• Share by Email
• Share on Facebook
• Share on LinkedIn
• Share via Text Message

An interim Transit Study report was presented publicly at the Public Services Committee meeting late yesterday afternoon, almost two months after it was produced, June 28, 2024. The interim report is the first report in the transit study process.

At the Tuesday meeting, representatives of consulting firm EXP Services Inc. provided an oral overview accompanied by a PowerPoint presentation, explaining the highlights of their 61-page report.

The presentation slides and report were in the meeting agenda package, posted to the City’s website well in advance of the meeting.

Four local residents addressed the council during the Public Input Session at the beginning of the meeting – one by letter and three in person.

Their concerns included the placement of a waiting bench and a suggestion for an improvement, from the 93-year-old resident who wrote to the committee.

Speaking in person at the podium, resident, Stella Waddington, told the committee that the date range of the survey, “is not giving us an even playing field here. We really need it to be pre-2019 because 2019 was when we got these new buses that we’re currently using. And before, we had the kneeling bus so people could get on with their walkers and their shopping carts.”

“And then, when we got these new buses, a lot of people stopped using the bus,” Waddington said.

Waddington also remarked that the COVID pandemic had affected ridership.

Resident, Mike Thomas also addressed the committee. “We should have buses that are lower to the ground, easier to use, that’s obvious. There’s two people that have reported on that. One’s a PhD doctorate student.”

Thomas was referring to an independent study by Rachel Barber.

Many other concerns were raised during the Public Input Session. It can be viewed from the City’s video archive here .

The consultant’s presentation followed. It can be viewed here .

After the presentation, committee chair, Councillor Luc Morrissette, thanked the presenters and opened for questions and comments, “I think we all have a few questions to ask, and I’m going to start with a few.”

“Were the drivers interviewed for this study?” he asked.

The consultant explained that they had worked with AJ Bus Lines and Huron Lodge and that drivers had access to the survey distributed by the city but didn't know if any drivers had filled one out.

Morrissette: “Do we know how many people take transit on a daily basis, and how is that calculated?”

Consultant: “Yeah, the daily transit data that was provided to us from the city, is measured through fare box revenue and through the, I guess there has been counting that has occurred in the past. So, I'm not, you know, I don't know if you have an automatic passenger system counting system like some agencies, I don't think you do, but there is a lot of data that is available, and the average daily ridership number is certainly available. I don't have it offhand, though.”

Earlier in the evening during the Public Input Session, Stella Waddington told the committee that during COVID passengers were not required to pay the fare.

“At that time, people weren’t paying for the bus. So, we had people getting on the bus who don’t take the bus normally,” she explained.

Councillor Rick Bull pressed into concerns raised about data anomalies. “I’m just concerned about some of the data that’s shown, especially on the last page of the report. You show a 49 per cent increase for the Westhill ridership, but the numbers […] show it dropping.”

Consultant: “I don’t think there’s any issues with the data that we used. It’s perhaps the way it was presented that could be enhanced.”

Bull asked about the statistics by bus stop. “For one bus stop, it might say 68. Does that include pickups and drop-offs to make that number that high?

Consultant: “Yes. We look at both. The ons and the offs at each stop.”

Earlier, during the Public Input, Waddington commented regarding an area the report shows as a high-demand area saying, “One of the circles is around the very end of Washington Crescent where the bus turns around and there’s one bus stop there. I hardly ever see anybody getting on and off there.”

In the report, none of the bus stops on Washington Crescent that Waddington spoke about are listed on the four charts.

Trending in Local News

This has been shared 0 times.

• Oldest Newest
• See a typo/mistake?
• Have a story/tip?

About the Author: Stephen Calverley

Featured Flyer

• About Alnylam
• Diversity, Equity & Inclusion
• Patient Access Philosophy
• Corporate Responsibility
• Transparency
• Grants & Giving
• Advocacy for Impact Grants
• Investigator Initiated Studies (IIS)
• The Science of RNAi
• Delivery Platforms
• Therapeutic Areas
• Clinical Trials
• Scientific Advisory Board
• Intellectual Property
• Capella (Scientific Presentations)
• Product Listing
• Press Releases
• For Investors
• Stock Information
• Investors Toolkit
• Events & Presentations
• Financial Information
• SEC Filings
• Corporate Governance
• Analyst Coverage
• Fundamentals
• Ownership Profile
• Annual Meetings
• For Medical Professionals
• Genetic Testing & Counseling
• Early Access Program
• Givosiran Early Access
• Patisiran Early Access
• Lumasiran Early Access
• Medical Publication Support
• For Patients
• Amyloidosis
• Acute Hepatic Porphyria
• Primary Hyperoxaluria
• Patient Services
• Genetic Testing and Counseling
• Patient Advocacy
• Working at Alnylam
• Career Opportunities
• Search Jobs
• Medical Resources (RNAi Science)

Aug 30, 2024 Press Release for Alnylam

Alnylam Presents Detailed Results from the Positive HELIOS-B Phase 3 Study of Vutrisiran▼ in Patients with ATTR Amyloidosis with Cardiomyopathy at the European Society of Cardiology Congress

Aug 30, 2024

− In the Overall Population, Achieved 28% Reduction in Primary Composite of All-Cause Mortality and Recurrent Cardiovascular Events, and 31% and 36% Reductions in All-Cause Mortality During the 33-36-Month Double-Blind Period and up to Month 42, Respectively –

− In the Monotherapy Population, Reduced Composite Primary Endpoint by 33% and All-Cause Mortality up to Month 42 by 35% –

− Strong Trends of Additive Efficacy on Top of Tafamidis Across Primary and Secondary Endpoints –

− Demonstrated Statistically Significant Benefits on Multiple Measures of Disease Progression –

− Encouraging Safety and Tolerability Profile, Consistent with Established Profile –

− Results from HELIOS-B Simultaneously Published in The New England Journal of Medicine –

− Alnylam to Host Conference Call Today at 1:00 p.m. BST ( 8:00 a.m. ET ) –

−For Investors and Media –

CAMBRIDGE, Mass. --(BUSINESS WIRE)--Aug. 30, 2024-- Alnylam Pharmaceuticals, Inc. (Nasdaq: ALNY), the leading RNAi therapeutics company, today announced detailed results from the HELIOS-B Phase 3 study of vutrisiran, an investigational RNAi therapeutic in development for the treatment of ATTR amyloidosis with cardiomyopathy (ATTR-CM).

The data were presented today in a Hot Line session at the European Society of Cardiology (ESC) Congress 2024, taking place August 30-September 2 in London, United Kingdom . Results from the HELIOS-B study were also simultaneously published in The   New England Journal of Medicine .

As previously reported, the HELIOS-B study met all 10 of its primary and secondary endpoints, across both the overall and monotherapy populations, with statistical significance.

Enrolled patients were predominantly New York Heart Association (NYHA) Class I or II with wild-type disease and had been diagnosed by non-invasive methods, with substantial concurrent treatment with available standard of care treatments such as tafamidis and SGLT2 inhibitors – reflecting the contemporary ATTR-CM patient population.

In the study, treatment with vutrisiran substantially reduced the risk of death and cardiovascular events relative to placebo (see table below for further details). In the overall population, vutrisiran reduced the risk of all-cause mortality and recurrent cardiovascular events by 28%, with similar reductions in both the mortality and cardiovascular events components of the endpoint. Mortality in this population was significantly reduced by 31% during the double-blind period and by 36% up to 42 months. In the monotherapy population, vutrisiran significantly reduced the risk of all-cause mortality and recurrent cardiovascular events by 33% and significantly reduced the risk of mortality by 35% up to 42 months. As a component of the primary endpoint, a non-significant reduction of 30% in mortality was observed (nominal p-value 0.1179) in the monotherapy population during the double-blind period.

Vutrisiran treatment was also associated with benefits versus placebo across multiple well-established clinical measures of disease progression, including 6-Minute Walk Test, Kansas City Cardiovascular Questionnaire, and NYHA Class, as well as the cardiac biomarker NT-proBNP.

Subgroup analyses demonstrated consistent benefits across all key patient segments, including patients receiving background tafamidis. Trends toward greater efficacy were seen in patients with earlier disease (i.e., younger patients and those with lower baseline NT-proBNP).

In HELIOS-B, the safety and tolerability profiles of vutrisiran were consistent with what had been established in the currently approved patient population, as well as earlier clinical studies.

Marianna Fontana , M.D., Ph.D., HELIOS-B investigator, Professor of Cardiology, University College London , National Amyloidosis Center, Royal Free Hospital , London . “Over the past decade, advances in ATTR-CM have led to more patients being diagnosed earlier in their disease, often with less severe symptoms and better prognosis, as well as receiving more robust background standards of care. In this contemporary setting, the bar was high to demonstrate benefit. These HELIOS-B data also suggest that, within this current patient population, vutrisiran may provide greater benefit to patients in earlier stages of the disease where, due to the progressive nature of ATTR-CM, early treatment can more effectively preserve functional capacity and quality of life.”

Pushkal Garg , M.D., Chief Medical Officer of Alnylam . “While the results have not yet been reviewed by a regulatory authority, the data we have shared today suggest that vutrisiran has the potential to become a new standard of care treatment for ATTR-CM, a progressive and ultimately fatal disease with limited treatment options. We want to thank everyone who contributed to the success of this study, including the patients, caregivers, investigators, study staff and my Alnylam colleagues. In light of these data, we are working with urgency to file these data with regulators and bring this medicine to patients around the world.”

Primary and Secondary Endpoints

The results of the prespecified primary and secondary endpoints in both the overall and monotherapy populations are detailed in the table below.

Subgroup analyses of the primary and secondary endpoints, which were not powered to show statistical significance, demonstrated generally consistent results across all key patient segments, including patients receiving tafamidis at baseline. In patients receiving baseline tafamidis, vutrisiran demonstrated a 22% reduction (HR 0.785, nominal p-value 0.2701, ARR 6.7) in the composite primary endpoint of ACM and recurrent CV events and a 41% reduction (HR 0.588, nominal p-value 0.0983, ARR 6.5) in ACM at 42 months versus placebo.

Trends toward greater than average benefit were seen in patients with baseline characteristics indicative of early disease. Patients with baseline NT-proBNP of ≤2000 experienced a 48% reduction (HR 0.525, nominal p-value 0.0019) in the composite primary endpoint, as well as a 65% reduction (HR 0.348, nominal p-value 0.0012) in ACM up to 42 months when treated with vutrisiran versus placebo. In patients younger than 75 years old, vutrisiran demonstrated a 46% reduction (HR 0.545, nominal p-value 0.0081) in the composite primary endpoint and a 45% reduction (HR 0.552, nominal p-value 0.0661) in ACM up to 42 months versus placebo.

Additionally, the study demonstrated evidence of benefit on NT-proBNP, an established cardiac biomarker that is prognostic of mortality in ATTR-CM. At Month 30, vutrisiran led to a 32% relative reduction in the fold change in NT-proBNP compared to placebo in the overall population (adjusted geometric mean fold change ratio [vutrisiran/placebo]: 0.68; nominal p-value 3.440E-12) and a 43% relative reduction in the fold change in NT-proBNP compared to placebo in the vutrisiran monotherapy subgroup (adjusted geometric mean fold change ratio [vutrisiran/placebo]: 0.57; nominal p-value 4.339E-12).

In the HELIOS-B study, vutrisiran demonstrated an encouraging safety and tolerability profile consistent with the established profile of the drug. Rates of adverse events (AEs), serious AEs, severe AEs and AEs leading to study drug discontinuation were similar between the vutrisiran and placebo arms. Cardiac AEs were similar or lower in the vutrisiran arm compared to placebo. AEs occurring in more than 15% of patients overall were similar or lower in the vutrisiran arm compared to placebo (cardiac failure, Covid-19, atrial fibrillation, gout, dypnoea and fall). No AEs were seen ≥3% more frequently in the vutrisiran arm compared to the placebo arm.

HELIOS-B (NCT: NCT04153149 ) was a Phase 3, randomized, double-blind, placebo-controlled multicenter global study designed and powered to evaluate the efficacy and safety of vutrisiran on the reduction of all-cause mortality and recurrent cardiovascular events as a primary composite endpoint in patients with ATTR amyloidosis with cardiomyopathy. The study randomized 655 adult patients with ATTR amyloidosis (hereditary or wild-type) with cardiomyopathy. Patients were randomized 1:1 to receive vutrisiran 25mg or placebo subcutaneously once every three months during a double-blind treatment period of up to 36 months. After the double-blind period, all eligible patients remaining on the study were able receive vutrisiran in an open-label extension period of HELIOS-B.

The Company remains on track to proceed with global regulatory submissions for vutrisiran starting later this year, including filing a supplemental New Drug Application with the U.S. Food and Drug Administration using a Priority Review Voucher.

For U.S. Investors: To review the HELIOS-B study results presented at ESC Congress 2024, please visit Capella .

Investor Webcast Information

Alnylam Management will discuss the HELIOS-B results via webcast today at 1:00 p.m. BST ( 8:00 a.m. ET ).

A live audio webcast of the call will be available on the Investors section of the Company’s website at www.alnylam.com/events . An archived webcast will be available on the Company’s website approximately two hours after the event.

AMVUTTRA ® (vutrisiran) INDICATION AND IMPORTANT SAFETY INFORMATION

In the US, vutrisiran is indicated for the treatment of the polyneuropathy of hereditary transthyretin mediated amyloidosis (hATTR amyloidosis) in adults. In Europe and the UK , vutrisiran is indicated for the treatment of hATTR amyloidosis in adult patients with stage 1 or stage 2 polyneuropathy.

Important Safety Information

Reduced Serum Vitamin A Levels and Recommended Supplementation

Vutrisiran treatment leads to a decrease in serum vitamin A levels.

Supplementation at the recommended daily allowance (RDA) of vitamin A is advised for patients taking vutrisiran (In Europe, patients receiving vutrisiran should take oral supplementation of approximately, but not exceeding, 2500 IU to 3000 IU vitamin A per day.). Higher doses than the RDA should not be given to try to achieve normal serum vitamin A levels during treatment with vutrisiran, as serum vitamin A levels do not reflect the total vitamin A in the body.

Patients should be referred to an ophthalmologist if they develop ocular symptoms suggestive of vitamin A deficiency (e.g., night blindness). See Summary of Product Characteristics for further information on Vitamin A levels, including information on the warnings and impact in pregnancy.

Adverse Reactions

The most common adverse reactions that occurred in patients treated with vutrisiran for polyneuropathy of hereditary transthyretin-mediated amyloidosis (hATTR-PN) were arthralgia (11%), dyspnea (7%), and vitamin A decreased (7%).

For additional information about vutrisiran, please see the full Prescribing Information / Summary of Product Characteristics.

About AMVUTTRA ® (vutrisiran)

AMVUTTRA ® (vutrisiran) is an RNAi therapeutic that delivers rapid knockdown of mutant and wild‑type transthyretin (TTR), addressing the underlying cause of transthyretin (ATTR) amyloidosis. Administered quarterly via subcutaneous injection, vutrisiran is approved and marketed in more than 15 countries for the treatment of the polyneuropathy of hereditary transthyretin-mediated amyloidosis (hATTR-PN) in adults. In the UK , vutrisiran is specifically indicated for the treatment of hATTR in adult patients with stage 1 or stage 2 polyneuropathy. Vutrisiran is also in development for the treatment of ATTR amyloidosis with cardiomyopathy (ATTR-CM), which encompasses both wild-type and hereditary forms of the disease.

Transthyretin amyloidosis (ATTR) is an underdiagnosed, rapidly progressive, debilitating and fatal disease caused by misfolded transthyretin (TTR) proteins, which accumulate as amyloid deposits in various parts of the body, including the nerves, heart and gastrointestinal tract. Patients may present with polyneuropathy, cardiomyopathy or both manifestations of disease. There are two different forms of ATTR – hereditary ATTR (hATTR), which is caused by a TTR gene variant and affects approximately 50,000 people worldwide, and wild-type ATTR (wtATTR), which occurs without a TTR gene variant and impacts an estimated 200,000-300,000 people worldwide. 1-4

RNAi (RNA interference) is a natural cellular process of gene silencing that represents one of the most promising and rapidly advancing frontiers in biology and drug development today. 5 Its discovery has been heralded as “a major scientific breakthrough that happens once every decade or so,” and was recognized with the award of the 2006 Nobel Prize for Physiology or Medicine. 6 By harnessing the natural biological process of RNAi occurring in our cells, a new class of medicines known as RNAi therapeutics is now a reality. Small interfering RNA (siRNA), the molecules that mediate RNAi and comprise Alnylam’s RNAi therapeutic platform, function upstream of today’s medicines by potently silencing messenger RNA (mRNA) – the genetic precursors that encode for disease-causing or disease pathway proteins – thus preventing them from being made. 5 This is a revolutionary approach with the potential to transform the care of patients with genetic and other diseases.

About Alnylam Pharmaceuticals

Alnylam (Nasdaq: ALNY) has led the translation of RNA interference (RNAi) into a whole new class of innovative medicines with the potential to transform the lives of people afflicted with rare and prevalent diseases with unmet need. Based on Nobel Prize-winning science, RNAi therapeutics represent a powerful, clinically validated approach yielding transformative medicines. Since its founding in 2002, Alnylam has led the RNAi Revolution and continues to deliver on a bold vision to turn scientific possibility into reality. Alnylam has a deep pipeline of investigational medicines, including multiple product candidates that are in late-stage development. Alnylam is executing on its “ Alnylam P 5 x25 ” strategy to deliver transformative medicines in both rare and common diseases benefiting patients around the world through sustainable innovation and exceptional financial performance, resulting in a leading biotech profile. Alnylam is headquartered in Cambridge, MA.

Alnylam Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than historical statements of fact regarding Alnylam’s expectations, beliefs, goals, plans or prospects including, without limitation, Alnylam’s expectations regarding the safety and efficacy of vutrisiran for the treatment of ATTR amyloidosis with cardiomyopathy, including its potential to be a transformative medicine for patients with ATTR amyloidosis with cardiomyopathy; the potential for vutrisiran to become the new standard of care for the treatment of ATTR amyloidosis with cardiomyopathy; the potential for vutrisiran to obtain regulatory approval for the treatment of ATTR amyloidosis with cardiomyopathy; the potential for vutrisiran to drive Alnylam’s next era of substantial growth; the expected timing of the presentation of full data from the HELIOS-B clinical trial and the filing of a U.S. Supplemental New Drug Application for vutrisiran; Alnylam’s plans to use a Priority Review Voucher in connection with the Supplemental New Drug Application for vutrisiran; the potential for vutrisiran’s clinical profile to support first-line positioning in newly diagnosed patients and in those patients whose treatment could be optimized beyond what background treatments could provide; and the potential for Alnylam to achieve its Alnylam   P 5 x25 vision of becoming a leading biopharma company should be considered forward-looking statements. Actual results and future plans may differ materially from those indicated by these forward-looking statements as a result of various important risks, uncertainties and other factors, including, without limitation, risks and uncertainties relating to: Alnylam’s ability to successfully execute on its “ Alnylam P 5 x25 ” strategy; Alnylam’s ability to successfully demonstrate the efficacy and safety of its product candidates; the pre-clinical and clinical results for Alnylam’s product candidates, including vutrisiran; actions or advice of regulatory agencies and Alnylam’s ability to obtain regulatory approval for its product candidates, including vutrisiran, as well as favorable pricing and reimbursement; successfully launching, marketing and selling Alnylam’s approved products globally; and any delays, interruptions or failures in the manufacture and supply of Alnylam’s product candidates or its marketed products; as well as those risks more fully discussed in the “Risk Factors” filed with Alnylam’s 2023 Annual Report on Form 10-K filed with the Securities and Exchange Commission (SEC), as may be updated from time to time in Alnylam’s subsequent Quarterly Reports on Form 10-Q and in its other SEC filings. In addition, any forward-looking statements represent Alnylam’s views only as of today and should not be relied upon as representing its views as of any subsequent date. Alnylam explicitly disclaims any obligation, except to the extent required by law, to update any forward-looking statements.

AMV-INTX-00050 - August 2024

View source version on businesswire.com : https://www.businesswire.com/news/home/20240830554303/en/

Alnylam Pharmaceuticals, Inc.

Christine Regan Lindenboom (Investors and Media) +1-617-682-4340

Josh Brodsky (Investors) +1-617-551-8276

Source: Alnylam Pharmaceuticals, Inc.

For Media Inquiries, please contact:

Christine Lindenboom

SVP, Investor Relations & Corporate Communications [email protected] 617-682-4340

For Investor Inquiries, please contact:

Josh Brodsky

VP, Investor Relations & Corporate Communications [email protected] 617-551-8276

Essential assets and documents related to Alnylam

VIEW ALL PRESS RELEASES

Visit our social channels to learn more about the innovative work we are doing at Alnylam.

Baby food in US supermarkets is filled with nonnutritious food: study

by GEOFF HARRIS | The National Desk

WASHINGTON (TND) — According to a new study just published in the peer-reviewed journal Nutrients, the baby food aisle is full of nonnutritious foods that contain too much sugar and salt.

This specific study looked at nutritional and advertising guidelines from the World Health Organization. But Lauren Dunaway, a registered dietitian and professor at Tulane University, tells us in the United States, we have our own guidelines that are separate from the WHO.

Called the Dietary Guidelines and they're a joint project between the USDA, Department of of Health and Human Services," Dunaway said.

This is why she has some questions about this study that suggests that 60% of foods marketed to children 6 to 36 months have too much sugar and salt and also misleading marketing claims.

How are they defining healthy and how are they defining the misleading claims," said Dunaway.

A parent and professor of nutrition at Texas A&M, Regan Bailey, says the best thing to do when you're shopping for baby and infant food is to try and avoid products with a lot of added sugar and higher amounts of sodium.

You want to limit sodium as much as possible. So not adding it and looking for products, comparing products with lower sodium amounts," Bailey said.

Despite some skepticism, she believes foods that come in pouches are fine to feed children as long as they have good ingredients.

They are a safe and can be nutritious way to help children meet dietary recommendations," said Bailey.

Bailey also says that beginning at about 12 months, table foods are encouraged. So, rather than only using pre-packaged products, cutting food into smaller pieces is also an option.