can you start your speech with a question

How to Start a Speech: 7 Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 10 minutes to read

1. Choosing the Right Opening Line

Finding the perfect opening line for your speech is important in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

• “Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

• “When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

• “As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

• “They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

• “Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

2. Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For example, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

3. Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

4. Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

• Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
• Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
• Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
• Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
• Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

5. Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

6. Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

• For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
• For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
• For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

• For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

7. Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

• Start with a bold statement: “The world needs your creativity now more than ever.”
• Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
• Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
• Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

• Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
• Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
• Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

• Inspirational: Motivate your audience to take action or overcome challenges.
• Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
• Educational: Provide useful information and insights to help your audience learn or grow.
• Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

• Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
• Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
• Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
• Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

• Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
• Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
• Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
• Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
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How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying,  “First impressions are lasting; you never get a second chance to create a good first impression” —  right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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8 Opening a Speech: Get Their Attention from the Start!

Get the audience’s attention, or the rest of your speech is a waste. I mean it!  Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why?  If you don’t get the audience’s attention and get them to pay attention to you instead of…  the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B.  This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like.  A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech.  Let me share how to accomplish this. 

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.” 

Imagine a big explosion as you climb through 3,000 ft.   Imagine a plane full of smoke.   Imagine an engine going clack, clack, clack.   It sounds scary.   Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed. 

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth.  When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh.  James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser,  Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind.  If you need help starting a story, Vanessa Van Edwards suggests these prompts:

• Once upon a time.
• I’m here for a reason, and it’s an interesting story.
• The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

  When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor. 

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative. 

More powerful introductions using humor

I didn’t rebel as a teenager.   I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of.   Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation.  It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much.   Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher.   And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes.   Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian.   So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement.   You commonly see cement on sidewalks.   Sidewalks have cracks, and if you step on a crack, you break your mother’s back.   So there’s that.   But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at  the  54th annual National Prayer Breakfast.  

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.  Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces   in the United States of America every year.   Fewer than 10% of them   ever talked to anybody about their relationship.   So why would you need a science?   Well, we need a science to develop effective treatment   and understanding of how to make love work.   Why?   Why should we care about having great relationships?   Well, it turns out that in the past 50 years,   a field called social epidemiology has emerged,   and it shows that great friendships,   great love relationships between lovers and parents and children   lead to greater health – mental health as well as physical health –   greater wealth, greater resilience,   faster recovery from illness,   greater longevity –   if you want to live 10 to 15 years longer, work on your relationships,   not just your exercise –   and more successful children as well.   John Gottman. The Science of Love.  This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser,  Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track.  (J.A. loses one sandal that falls down the platform.)  You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship. 

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

• Be sure to use the quote purposefully and not just as placeholders.
• Quotes can just take up valuable space where you could put content unless they are not properly used.
• Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
• Keep it short and sweet. Use a quote that gets to the point quickly.
• If you must use long quotes–put them on your slide.
• If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
• Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
• Do not go for the overused quote or your audience is prone to dismiss it.  Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression. 

Andrew Solomon, Depression, The Secret We Share. 

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book   and you were the author,   how would you want your story to go?” 

More powerful introductions using a question

I’m here today to talk about a disturbing question, which has an equally disturbing answer. My topic is the secret of domestic violence and the question I’m going to tackle is the one everyone always asks. Why would she stay? Why would anyone stay with a man who beats her? Why Domestic Violence Victims Don’t Leave- Leslie Morgan Steiner Here’s a question we need to rethink together: What should be the role of money and markets in our societies? Today, there are very few things that money can’t buy. If you’re sentenced to a jail term in Santa Barbara, California, you should know that if you don’t like the standard accommodations, you can buy a prison cell upgrade. It’s true. For how much, do you think? What would you guess? Five hundred dollars? It’s not the Ritz-Carlton. It’s a jail! Eighty-two dollars a night. Eighty-two dollars a night. Michael Sandel, Why We Shouldn’t Trust Markets with Our Civic Life.

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. Simon Sinek, How Great Leaders Inspire Action.  Can you remember a moment when a brilliant idea flashed into your head? Darren LaCroix,  Ouch! World Champion of Public Speaking.

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands. 

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People.  Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”  

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course.   And that’s Johnny Depp’s shoulder.   And that’s Johnny Depp’s famous shoulder tattoo.   Some of you might know that, in 1990,   Depp got engaged to Winona Ryder,   and he had tattooed on his right shoulder   “Winona forever.”   And then three years later —   which in fairness, kind of is forever by Hollywood standards —   they broke up,   and Johnny went and got a little bit of repair work done.   And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret. 

  Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

 Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

• Get the audience’s attention–called a hook or a grabber.
• Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
• Introduce the speech thesis/preview/good idea.
• Tell the audience why they should care about this topic.
• Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science.  I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People.  What I’m going to do is to just give a few notes,   and this is from a book I’m preparing called   “Letters to a Young Scientist.”   I’d thought it’d be appropriate to   present it, on the basis that I have had extensive experience   in teaching, counseling scientists across a broad array of fields.   And you might like to hear some of the principles that I’ve developed in doing   that teaching and counseling. EO Wilson: Advice to a Young Scientist. 

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop.  Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points.  MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here.  His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend.   We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science.  I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”  

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement.  Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is  when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses!  While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words.  Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format.  I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book.  I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater.  He would love to share a symbolic cup of coffee with you and give you advice about public speaking. 

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

• The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
• To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
• In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
• An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
• The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

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Asch, S. E. (1946). Forming impressions of personality. Journal of Abnormal and Social Psychology, 41, 258-290. https://doi.org/10.1037/h0055756

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How to open your talk with a question

by Tony Burns

Do you sometimes struggle to decide how to open your presentations? We know that the way we begin is important – it creates the first impression that the audience will receive so there’s a bit of pressure around getting it “right”. The CRC (Context – Relevance – Credibility) method that we teach on our courses is simple and effective – but as you become more confident, you may start looking for something a bit different – something that helps make you and your presentation more memorable.

I (Tony) recently had the pleasure of attending a number of presentations from 2015 Toastmasters World Champion, Mohammed Qahtani.  I was, of course, analyzing Mohammed’s techniques and one thing that I noticed is how he opened his talks. Check out the begining of his winning speech:

Did you get it? You have to be alert because it’s over so quickly!

He starts by asking a question.

In this case “What?” (in other words “What’s the problem with what I’m doing?)

So short and direct and funny that it immediately drew us in.

When I watched his presentations over the weekend of New Zealand Toastmasters conference here in Wellington, I started to see that asking a question , seemed to be  Mohammed’s  “go to” method for starting a talk.

So could you use the same technique? What are the pro and cons of this technique?

The main thing to avoid is asking a trite or manipulative question that annoys your audience. Unfortunately a lot of presenters mis-use the question technique by asking questions like “Who here would like to make more money?” or “Have you ever had to deal with a difficult person?”

This feels incredibly patronising to any other than an audience of little children – in fact, adults will feel like you are treating them like little children and immediatley become resistant – so don’t do it!

Instead, design a “strategic question” – a question that does not have an obvious answer or maybe one where the intuitive answer is wrong. Or, a question that gets the audience to consider something that they’ve never thought about before.

This takes some planning and thinking. So don’t leave it to the last minute to design such questions as you’ll probably under-utilise the opportunity that opening with a question offers.

It’s important that your question links logically to your Destination Statement (aka your Key Message). For example, in the Kiva presentation that we use to demonstrate the use of the SpeakerMap™ , the Destination Statement is “Lend $25 to a poor person.” The thrust of the presentation is that it’s possible to help poor people by lending money rather that giving money. This is a new concept for most people so your opening question might be:

“How would you feel if you gave money to help a poor person only to have them give it back to you later?” or

“If I asked you to give $100 to a poor person would you do it?  But what if I told you that after three months, you get that $100 back – guaranteed. Then would you do it?”

Do you see how powerful this technique can be?

You’ve involved your audience, made them think and introduced your topic, all within seconds of opening your mouth. Very impressive!

So what strategic question might you use to open your next presentation?

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How to Start a Speech: The Best (and Worst) Speech Openers

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One of the hardest things about public speaking is knowing how to start a speech. Your opening line is your first impression. It’s how you capture attention. It’s how you captivate the audience. So how do you make sure you nail it every time?

The best way to know how to open a speech is to look at what has worked in the past. When we examined the top speeches of all time and the most popular TED talks of all time, we found some interesting speaking patterns.

Time has identified the top 10 greatest speeches of all time. They are:

Opening Lines of the Top 10 Greatest Speeches of All Time

#1: Socrates – “Apology”

#2: Patrick Henry – “Give Me Liberty or Give Me Death”

#3: Frederick Douglass – “The Hypocrisy of American Slavery”

#4: Abraham Lincoln – “Gettysburg Address”

Opening Line: “Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.”

#5: Susan B. Anthony – “Women’s Rights to the Suffrage”

#6: Winston Churchill – “Blood, Toil, Tears, and Sweat”

#7: John F. Kennedy – “Inaugural Address”

Opening Line: “We observe today not a victory of party, but a celebration of freedom — symbolizing an end, as well as a beginning — signifying renewal, as well as change.”

#8: Martin Luther King, Jr. – “I Have a Dream”

#9: Lyndon B. Johnson – “The American Promise”

#10: Ronald Reagan – “Remarks at the Brandenburg Gate”

How do all of these historical greats start their speeches? Is there a difference between these and some of the more modern top TED talks?

Before we dive in, let’s recap with some critical do’s and don’ts when opening a speech:

Opening Lines of the Top 10 TED Talks of All Time

Here are the opening lines to the top 10 Ted Talks of all time according to view count:

#1: Sir Ken Robinson – “Do schools kill creativity?” Opening Line: “Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.”

#2: Amy Cuddy – “Your Body Language May Shape Who You Are” Opening Line: “So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes.”

#3: Simon Sinek – “How Great Leaders Inspire Action”

#4: Brene Brown – “The Power of Vulnerability” Opening Line: “So, I’ll start with this: a couple years ago, an event planner called me because I was going to do a speaking event.”

#5: Mary Roach – “10 Things You Didn’t Know About Orgasm” Opening Line: “All right. I’m going to show you a couple of images from a very diverting paper in The Journal of Ultrasound in Medicine.”

#6: Julian Treasure – “How to Speak so that People Want to Listen” Opening Line: “The human voice: It’s the instrument we all play.”

#7: Jill Bolte Taylor – “My Stroke of Insight” Opening Line: “I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia.”

#8: James Veitch – “This is What Happens When You Reply to Spam Email” Opening Line: “A few years ago, I got one of those spam emails.”

#9: Cameron Russell – “Looks Aren’t Everything; Believe Me, I’m a Model” Opening Line: “Hi. My name is Cameron Russell, and for the last little while, I’ve been a model.”

#10: Dan Pink – “The Puzzle of Motivation” Opening Line: “I need to make a confession at the outset here.”

What can we learn from these opening lines? There are some patterns that can help us. First, let’s start with what you shouldn’t do. Have you ever made one of these cardinal speaking sins?

Never Start a Presentation with…

Anything technical! This is a big mistake people make when they have not done a tech check ahead of time or are feeling nervous. Never start with these openers:

• Is this microphone working?
• Can you hear me?
• Wow, these lights are bright!

Your nervousness. Many people think it is vulnerable to start with how nervous they are about speaking — you can mention this later, but it should not be the first thing. Why? People will then only be looking for signs of your nervousness. Don’t start with:

• I’m so nervous right now!
• Wow there are so many people here.
• I’m not a great public speaker.

A lackluster or non-believable nicety. It’s great to be grateful to the person who introduced you, but it’s not a great way to include the audience. It’s ok to thank the audience for being there—but do it at the end (not as your opening line). These are all too boring:

• Thanks for having me.
• Thanks for that intro.
• Nice to be here.

Boring, shmoring! I have an exception here if you can make it funny. Ken Robinson started with a nicety and then turned it into a joke. He said, “ “Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.”

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• My Top 5 Favorite Public Speakers
• 15 Science-Based Public Speaking Tips To Become a Master Speaker
• How to Give Captivating Presentations
• How to Give an Awesome Toast

How to Start a Presentation

A story. The absolute best way to start a presentation is with a story. There is nothing better to capture the imagination and attention of an audience. Try to use these speaking openers as fill-in-the-blanks for your speech.

• I’m here for a reason. And it’s an interesting story…
• The best thing that ever happened to me was…
• Once upon a time…

In his talk, “The lies our culture tells us about what matters,” David Brooks started off with a great opening line AND a story. He said, “So, we all have bad seasons in life. And I had one in 2013. My marriage had just ended, and I was humiliated by that failed commitment.” Makes you want to watch right…

And if you need help on storytelling basics, be sure to check out some of my top 5 favorite speakers .

A BIG idea. Sometimes you want to share your big idea right up front. This can be helpful because it is intriguing and gets people clued in right away. All TED speakers try to integrate their big idea early.

• You’re here for a reason. It’s…
• The single most important thing I want to share with you today is…
• Today, I want to share a big idea…

I love how Stacy Smith starts off her talk with her big idea framed in an interesting way. She said, “Today, I want to tell you about a pressing social issue. Now, it’s not nuclear arms, it’s not immigration, and it’s not malaria. I’m here to talk about movies.”

Special Note: Be very careful to NOT deliver your one-liner by re-reading your title slide. You also want to position it as exciting and intriguing. For example, don’t say, “Today I am going to talk about body language.” Instead say, “Today I am going to teach you the single most important thing you can do to improve your charisma… and it starts with your body.”

A quirky one-liner. If you can use humor — do it! Humor or curiosity is a great way to start a speech on a high. You can get creative with these! Think of an interesting fact about you, your audience or your topic that can lead you into your content.

• One thing most people don’t know about me is…
• A teacher, a mother and a duck walk into a bar…
• I want to tell you something surprising.

When I gave my TEDx London Talk I started off with a quirky one-liner that immediately got a few laughs. It was “Hi, I’m Vanessa and I am a recovering awkward person.” It worked so well it is also the first line of my book, Captivate . 

II love the way Eve Ensler opens her speech with an interesting one-liner: “For a long time, there was me, and my body.”

This is a great tip from Conor Neill. He says that it is great to start with a question that the audience is asking themselves or would be very curious to know the answer to. This might be phrasing a pain point or worry for your audience.

• Do you ever worry about…?
• Have you ever wondered…?
• You might have always thought…

See Cono Neill’s examples here: 

Did you know…? Any interesting factoid or curiosity is bound to intrigue your audience. This is great if it leads into your content or a story. I like to start with did you know… Here are some that I use. You will have to fill in the blank for your audience:

• Did you know that it takes less than a second to make a first impression ?
• Did you know that your nonverbal communication is 12.5 times more powerful than your words ?
• Did you know that we are lied to 200 times a day ?

Jamie Oliver does this amazingly in his TED Talk. He starts with this mind-blowing fact, “Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat.”

Hopefully these opening lines will give you some ideas to use to open your speech.

How to End a Speech: My Favorite Closers

Do you know how to end on a high? Leave a lasting impression in your presentation? Science tells us that the first and last parts of your presentations are the most important. Get our FREE download to get our closer guide.

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20 thoughts on “how to start a speech: the best (and worst) speech openers”.

Love your material

didnt help me but still good stuff

Thank you Vanessa. I’ve been a public speaker for 25 years and I’m impressed with your content here. Thank you. Looking forward to a deep dive into more of your material. With gratitude.

Found these examples super informative. Can’t wait to mix match the examples to see which one will work best for my presentation!

I am preparing to make a presentation on Public Speaking and came across your article. This is very instructive and timely too.Many thanks.

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15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

• Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

• Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
• The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
• Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
• Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

• Set the theme for the remainder of your speech
• Not be something that is fairly obvious
• Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

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7 ways for opening a speech! The ideal speech introduction to grab your audience’s attention

Maybe you know this: you may or must give a speech, but how do you start? Whether you’re giving a speech as an employer or to your colleagues, or you’re an external keynote speaker, the principles are always the same. Likewise, your preparation is not much different: whether it’s a keynote at a kick-off event , the festive speech at the company Christmas party , a motivational speech at a team event or even a laudatory speech at an awards ceremony – the search for the right begining should not be left to chance.

How do you get your audience’s attention so that they want to listen and can follow you easily? How do you sound interesting? In this article you will get the necessary tips for your ideal start for your next speech to inspire your audience. I have collected these speech introductions and examples in my work in the field of public speaking as a presenter and keynote speaker in front of over 5 million people.

Why is the beginning, i.e. the first few minutes of a presentation, so important? This is where the first impression is being made. Your audience intuitively decides within a few seconds whether they like the speaker and want to follow. After that, you still have up to three minutes to pick up your audience with the content of your speech.

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The first impression is crucial for further success

There’s a saying that goes, “ There’s no second chance for a first impression. ” It takes between 100 milliseconds and 7 seconds for your audience to get the same impression of you. If you as a speaker fail to make that first impression, no matter how impressive your speech, it will be very difficult to pick up your audience. 

US comedian Jerry Seinfeld , one of the most famous American comedians of the 90s, said that his fame only gives him a starting bonus for the first three minutes – at the latest then he has to deliver. If you don’t enjoy the celebrity bonus in your speeches, that means you have to deliver right from the get go to win over your audience.

Requirements for the ideal introduction for your speech

Before you can wow people as a speaker and give any thought to content, you need to set the stage. If you want to give a good speech and move your audience from A to B, two things are essential: you need to know where you want to go and where your audience is coming from .

Know the outcome of your speech

If you don’t know in which direction you want to move your audience, then no amount of tips will get you there. So before you tinker with the ideal introduction, you need to be clear about what your outcome is .

 What feeling do you want the audience to have when you leave the stage? What impression do you want to convey as a speaker? Even more public speaking tips you can find here.

Know your audience members

If you want to catch a fish, you have to use a bait that tastes good to the fish, not to the fisherman . The same applies to presentations: who decides what is a top speech? That is, of course, in the eye of your audience. Therefore, it is all the more important to know who the people are, listening to your speech. 

An American proverb says that your audience doesn’t care how much you know until they know how much you care. Your audience won’t pay attention to you until they see that your speech is relevant to them. As a speaker, do you bring examples and tips and answer questions in your main points that matter to the audience? Do your main ideas strike a cord?

Tip: Try to find out as much as possible to know in advance what moves your audience and why people are here today. If you have the opportunity, use the time for successful networking and listen to their needs.

The goal of an ideal introduction to your speech

Only after you know your outcome and your audience you can focus on how to start your presentation, because now you know as a speaker in which direction your ship should sail. If you want to give a speech, you need to get your audience interested in you and your main points. For this to happen, you need the attention of your audience.

Speaker Tip: First create attention , then develop interest in your message and your main points to make it worth listening for your audience.

Giving a speech: seven perfect speech introductions

Now let’s look at tips and examples of how you as a speaker can inspire your audience. These tips should give you a guideline from where you can successfully transition from your chosen introduction to the main part and final part of your speech.

1. He who asks, leads – starting with a question

An elegant way to begin a speech is with a question . The goal is to engage your listener directly in your opening and generate interest. In order for the question to be effective, it must be tailored to your target audience. The question may be provocative, surprising or even make you smile, but it must be relevant.

For example, if you’re speaking to a group of retirees, a question like “Which one of you went to a disco last weekend?” would be just as out of place as asking a group of Wall street brokers “Which one of you has been involved in stocks?”. Your audience needs to feel like you know who you’re dealing with.

“Who remembers what they did last Saturday night?” was an opening I chose many years ago when giving a speech. Of course, after that, there was a story about my Saturday night that fit right in with the theme of my speech. People were immediately involved and everyone was thinking. Because just about everybody did something last Saturday and so it was relevant… even if many didn’t even remember it. 

With questions that fit the topics, you are sure to get the attention of the participants. However, always pay attention to what you trigger in your audience with a question and, if requested, also provide the appropriate answer.

Another speaking tip: When you ask a question, give your audience time to respond . Whether out loud, with a show of hands, or silently, people need time for what you say to have an impact. Of course, questions can also be used during your speech.

2. Start your speech with a quote

Using the words of another person in your speech is a proven way. The art of building a good speech is to pick up your audience where they are. A pointed quote that gets to the heart of your ideas or the occasion is the basic premise for choosing someone else’s statement as your lead-in. If people are familiar with the name of the person you are quoting, it gives you added credibility as a speaker.

Very similar to a quote is using a proverb to start your speech. Again, there is often a deeper wisdom behind it. Link this to the idea of your speech and you have a great introduction.

Again, I’ll give you an example from my own experience when I was asked to give a presentation on the topic of corporate mission statements many years ago. I decided to start with a quote, but the number of quotes on this topic are manageable. However, the corporate mission statement compares very well with the soul for people, and so on this occasion I found a quote on the subject of the soul and then drew the analogy with the corporate mission statement. “Outside the box” solutions are also the speaker’s friend. 

3. Inspire your audience with storytelling

A particularly powerful way to start is to share a story or personal real life experience with your audience at the beginning of your presentation. With a personal story, you create compelling moments and build an emotional connection with your audience. However, this is also where the biggest danger lies: your story must absolutely correspond to the facts and at the same time should have a connection to the topic of the event. The audience has a good nose for it, if you serve them a “suitably made” story.

Of course, storytelling is not limited to stories you have experienced yourself. You can also draw on a current or even historical event. Important, as mentioned above, is the connection to the goal of your presentation. Also, make sure that you start right in the relevant event and do not begin with Adam and Eve. Especially extroverted people like to get into narration and then it can happen that you lose the drive to your actual presentation and your audience is no longer on the point.

One of my stage coaching clients, for example, took his audience into a situation right at the beginning of his speech when he was at the start of his first triathlon. He immediately built up a tension, because he put his audience directly into it instead of talking about preparation and planning for the triathlon. Because he also found the right tone, the speech went down great. Bonus tip for your speech: Stories absolutely need to be rehearsed and tailored to your audience and the occasion. This does not mean, as already mentioned, that you add things, but that you leave out unnecessary things. Don’t just tell from memory, but really practice.

4. Start with an open loop

Starting with an open loop is something like the supreme discipline. Here, you start with a story, but don’t finish telling it until the end of your speech . This type of introduction is certainly a bit unusual and, in my opinion, more suitable for experienced speakers, especially to keep the tension high.

You start with the open loop in the same way as with storytelling and take your audience along until the point where the tension is at its highest. Instead of the resolution, you lead into the topic of your speech and then come to the main part, where the content is presented with further examples. Only at the end do you pick up the ball of your introductory story again and close the open loop.

As an example, I start one of my keynote speeches with such an open loop: I take the audience on my experience at the New York City Marathon. Since my preparation for it was far from ideal due to injuries, I wasn’t sure until the start how far I would run that day. My speech started with the thoughts going through my head at the start, with my uncertainty but also anticipation. The start of the marathon was then the Open Loop, which I only resolved at the end of the speech.

5. Enchant the audience with parables

A parable is a very short to short story which might not even have a plot of its own. While a parable can be told with action, as if something has actually taken place, it can also be about something hypothetical: “Imagine…” or “Suppose…”. In both cases, the point is that we want to make a connection to the content. 

The purpose of parables is to pick up the audience as they enter your presentation and provide an emotional experience that immediately introduces them to the topic through your words.

6. Facts, figures and statistics as an introduction for the speech

The FFS introduction is particularly useful if you have facts, figures or statistics that are not familiar to your audience and are also unusual. In addition, it must of course fit your topic and possibly support your thesis. A personalized statistic works best to meet your audience’s needs.

When we were designing the outline for one of my Executive Legacy Coaching clients’ investor pitch, we made a conscious decision to start with a number that would probably come as a surprise to many listeners. To back up the pain point that his product solves, he asked the panel how much they thought that an unhappy employee costs a company per year. Starting with that number was so effective because the audience’s estimates were all substantially lower than the true number, creating an a-ha effect.

7. Looking back

Another way to start your speech is with a look back . This variant is particularly suitable if you are to give a speech on the occasion of an anniversary or birthday. In your preparation, you should pay special attention to who is sitting in your audience: what connection do they have to the person or the company or the occasion and, above all, have they experienced the period themselves.

Some time ago, I had the privilege of being on stage at a company’s 20th anniversary. In order to give the audience as emotional an experience as possible, I first had to find out who was in the audience. Have people lived through these last 20 years, and are they likely to remember the moment from 20 years ago? Since my audience was mostly over 35 years old I assumed that was the case. Thus I dove into the world of 20 years ago: how did the world look and what moved people at the time? Immediately the people were in the emotions of the memories and from that I could then draw a bow to the company anniversary: “much has changed, but one thing has remained the same…”.

Giving a speech: here’s what you should avoid when getting started

Jokes are for comedians.

There are talented joke tellers and there are those who always flub the punch line. If you feel uncomfortable in the role of the joker, don’t do it. However, that doesn’t mean you can’t spice up the introduction with a little humor. Humor arouses positive emotions and loosens the atmosphere. A humorous introduction, which also works without a joke, signals to the participants that the event will not be dry as dust and that it is worth staying for.

Bonus tip: Humor is different in different regions and works best when you approach your audience with respect and humility.

Stay away from provocative introductions

A provocative introduction is like riding on a razor blade: very dangerous. You have to have an incredible ace up your sleeve to win your audience back. As a rule, I would strongly advise you not to use provocative introductions. If your audience perceives you as an unsympathetic person, no matter how ingenious the content of your speech, it will not bring the desired success.

Start with an apology

Some insecure speaker starts his speech with an apology for his insecurity or God knows what else. Please don’t do that. For one thing, the audience usually doesn’t notice it anyway, and for another, it immediately takes something away from your first impression. You might get sympathy for it, but in the rarest cases you will get the attention for your speech.

One of the most important tips I once received was that your audience wants you to win . That’s right, you read that correctly. Your audience wants you to be good. No one sits in the audience hoping for a boring speaker to come on now. Your audience wants you to do your job well. If you feel anxiety on the way to the stage, keep reading.

The way to the stage and the first seconds

The key to a perfect introduction lies not only in the preparation for your speech, but also in the emotional preparation in the moments before public speaking. Especially if you are nervous or even feel speech anxiety , it is even more important that you, to present convincingly, are in an ideal state.

Take a deep breath just before your performance, send positive emotions to your audience and off you go. Many speakers also like to take index cards with their notes to be prepared in case of an emergency. The phrase for the introduction as well as for the conclusion I would always write in full. For the main points, keywords are enough here.

When you finally arrive on stage, at first be aware of your audience . Before you begin, start with eye contact and confident body language to radiate stage presence . Only then, when you feel the attention of your audience, you start to talk. This confidence will automatically boost your credibility.

Bonus tip: if you’re unsure about your voice, a little voice training will help.

The ideal start for your virtual speech

Of course, the principles for your ideal start also apply at virtual events. So if you hold a webinar or a virtual presentation or are on stage at a hybrid event , nothing will change in the structure of your preparation. The main point in the virtual space is that you have to speak in front of the camera and this should be practiced. The specific elements of structuring your presentation stay the same.

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Feeling ready for your next speech?

In this article you have learned how to start your speech in an ideal way. Do you already have an idea which structure you like best? Remember that you always start with your outcome and your audience before you create a thread for your presentation.

The tone makes the music. Former American writer Maya Angelou summed it up this way: “Your audience won’t remember exactly what you said, but they’ll always remember how it made them feel.” Whatever the occasion, take your audience on an emotional journey.

If you feel that you still need help for your next speech or keynote , feel free to contact me  or just write me an e-mail ! Together many things are easier.

Which introduction appeals to you the most? Which start to a speech have you learned about here and would like to try out for your next performance? Please leave a comment below and share this article with someone who you think will profit from it. All the best for your next speeches.

There is no second chance for a first impression . The first impression is created in the first few seconds of perception and is crucial to whether your audience perceives you as likeable or unlikeable. If you mess up the first impression, the next few minutes will be a steep uphill climb to get the audience back on your side.

First, take three deep breaths and consciously put a smile on your face. Stand up straight, shoulders back, head up and visualize your audience and your goal. The important thing here is to move as quickly as possible from an internal focus (thinking about you) to an external focus (thinking about your audience). Imagine how your audience will benefit from your speech. For even more tips, I recommend you read my blog post Persuasive presentations: 3 Steps to Your Ideal State in Front of an Audience.

Ideally, you were introduced by a presenter who has also given some interesting background information about you to the audience. However, it always makes sense to leave nothing to chance here and, on the one hand, to discuss your introduction with the presenter upfront and, on the other hand, to include the most important points in your speech. I would always start with an introduction into the topic to get the audience interested and then introduce myself. The best way to find the right introduction is to read this article.

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How to Use Rhetorical Questions in Your Speech

A rhetorical question is a common rhetorical device where a question is asked by a speaker, but no answer is expected from the audience . This distinguishes it from explicit verbal audience interaction where a speaker asks a question, and then waits for a response or calls on someone to answer it.

You are certainly aware of this technique, but are you aware that you can use a rhetorical question in at least nine different ways ? No? Read on!

This article identifies nine ways to use rhetorical questions, and provides examples throughout.

• Speech Quotations
• Rhetorical Questions
• Triads (the Rule of Three)
• Parallelism

Strategies when asking rhetorical questions

Like other speech techniques, rhetorical questions can be used in a variety of ways, depending on the needs of the speaker and the speech.

It is rarely necessary to ask a rhetorical question; there is nearly always another way to convey the same idea without using a question. But rhetorical questions, like other rhetorical devices, add variety and interest to a speech.

Here are nine strategies that can be fulfilled (often in combination) with a carefully crafted rhetorical question:

1. Engage the audience to think with a rhetorical question.

The most popular use of a rhetorical question is to engage your audience to think. If your entire speech is a series of statements, your audience may passively listen  and absorb little. On the other hand, you can make them active participants in your speech by inviting them to think about your arguments. This is most effective if they are asked to think about an issue from a fresh perspective.

For example, suppose you are delivering a goal achievement seminar. While many people feel that external forces prevent them from realizing their goals, you might engage your audience to think about their self-defeating behaviors:

Setting goals is easy, but achieving them isn’t. How are you sabotaging yourself?

2. Invite your audience to agree with you by asking a rhetorical question.

To persuade your audience, they must see you as credible . One way to build credibility is to convince your audience that you are similar to them and share their beliefs. One way to do this is by asking a rhetorical question where the answer has the audience agreeing with you, perhaps even nodding their head in agreement.

For example, suppose you are speaking at a networking event for working mothers, and you represent a local health spa:

Given how hard you work — both at the office and at home — don’t you deserve a day at the spa?

[When your audience silently answers “Yes, I do deserve that”, the effect is that they see themselves as more similar to you.]

3. Stir emotions by asking a rhetorical question.

Effective speakers know how to stir audience emotions. Rhetorical questions do this by making the audience a partner in your emotional statements . Instead of delivering one-way emotional statements, you can involve your audience more emotionally by hooking them with a rhetorical question.

For example, suppose you are at a political rally. Instead of saying:

They’ve never done anything to help us.

What have they ever done to help us?

The latter version is stronger, because it triggers an emotional response by having the audience thinking “Nothing! They’ve done nothing!”

4. Emphasize a previous statement with a rhetorical question.

Rhetorical questions can be used as an exclamation point on a preceding statement. While the preceding statement may be a factual statement, a rhetorical question forces your audience to think hard about it .

For example, suppose you are speaking out against gang violence in your community:

17 of our sons and daughters have already died in gang-related crime. How many will it take before we act?

5. Invoke misdirection with a rhetorical question.

Careful use of misdirection in a speech is an effective way of generating audience surprise , and this results in them being active participants. One form of misdirection is when you make a statement which leads in one direction, and then follow it up with a statement that pulls in the opposite direction.

For example, suppose you are trying to motivate your sales department:

Financial analysts in our industry predict that sales are going to be down next year. But does that prediction apply to us? [… and then you go on to show why it does not…]

In the above example, the rhetorical question followed a contrasting statement. But this pattern can be reversed with the rhetorical question preceding a contrasting statement. For example:

Why would anyone care about the polling data, when it has proven to be inaccurate in the past? The primary reason is that polling firms have been using entirely different methods this time…

6. Ask and answer a rhetorical question your audience may be thinking.

Thorough audience analysis will reveal many questions that members of your audience may have. Rather than waiting to address these questions following your speech (e.g. in a Q&A session), you can address them in the body of your speech by asking the question and immediately answering it.

For example, imagine that you are speaking to a new parents’ support group:

As a new parent, you often wonder: What can I do to give my child an intellectual jump start? The answer is reading aloud to them every day.

Or, consider another example:

Why is it important to exercise our right to vote? Voting is a duty of active citizenship!

7. Answer a question with another rhetorical question.

A common technique to answer a question (either one you have raised, or one coming from your audience) is to respond with a rhetorical question. This is done when the two questions (the one you were asked, and the one you responded with) have the same answer (typically, either “yes” or “no”).

For example:

Will we win the contract? Is the sky blue?

The obvious answer to the second question is “yes”, and this implies the answer to the first is also “yes”.

Do you think we should give up on our school and close it? Do pigs fly?

This time, the obvious answer to the second question is “no”, and this implies the answer to the first is also “no”.

Beware when using this technique as it can sound cliche to your audience. If you can, make the second question fresh and unique to your audience.

8. Ask a series of rhetorical questions to highlight divergent thoughts.

When speaking about a particularly complex issue, one technique that reinforces this complexity is to ask a series of questions which, if answered, would all point in different directions.

How can we stop bullying in school? Is the answer to educate the bullies? Or educate those being bullied? Do we need more supervision on playgrounds? How about stricter penalties for offenders? […]

A series of questions like this might be used in the opening of a speech, while the body of the speech might follow up on the individual questions one by one.

9. Ask a series of rhetorical questions to highlight convergent thoughts.

A series of rhetorical questions can also be used in situations where, if the questions were answered, all of the answers would point in the same direction. This technique is a variation on repetition and could be used to emphasize a point repeatedly.

Who has turned around our club and made it prosperous? Who is tireless in her devotion to this club? Who is our undisputed leader? Of course I am speaking of our club president Laurelle who we honor here today.

What do you think?

That’s not a rhetorical question. I really do want to hear what you think. Please add a comment to share your ideas about how to use rhetorical questions.

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16 comments.

Thanks, Andrew, for this incredibly helpful article on using the rhetorical question. Already incorporated one of your suggestions in a speech I am writing.

This is really a set of useful tips. And all the articles coming in this series are useful and effective tips and inputs. Thank you for sharing all these valid points and eye openers.

Thanks Andrew – that’s a very thorough and thought-provoking look at rhetorical questions. I never realised there was so much to them!

What do you think are the *limits* of their use, though? I ask because I once attended a talk where (to my mind) the speaker *overused* rhetorical questions. From a listener’s viewpoint, that felt frustrating because it was as though the speaker repeatedly asked for dialogue, only to move on without waiting for our answers. So the talk was a monologue just *masquerading* as dialogue.

In what ways, then, might a presenter attempt to judge when they had the “right” number of rhetorical questions in their talk, compared with real questions or other techniques? I wonder if there should be at least as many real questions as rhetorical questions, to maintain balance. What do you think?

I agree that rhetorical questions can be overused, but I don’t think one can give a general rule about what the “right” number or ratio is. It depends wildly on the purpose and nature of the presentation.

For example, in his TED talk, Ken Robinson used rhetorical questions 26 times (as part of his personal speaking style), and doesn’t ask any questions where he expects a response from the audience.

It would be good if there was *some* guideline people could fall back on – if not mathematical, maybe something like “ask a couple of trusted colleagues their opinions about the rhetorical questions in your talk”. Or “keep only the rhetorical questions you’d use in a one-to-one conversation”. That second one sounds like a promising rule of thumb, but I’ll continue to think about a guideline that might work. Thanks for the Ken Robinson link – it’s really useful to consider a real example like that. Like you, the 1st time I watched Ken’s talk, I didn’t really notice all the rhetorical questions. But now I’m aware of them, they’re quite obtrusive, which to me rings alarm bells. So *if* he uses them as part of his regular style, I think someone who listened to a couple of his talks would quickly start to be distracted by them. Also, such wide use lessens their power. Anyway, thanks again for sparking this line of thought on a useful speech technique. I’m a lot more aware of the uses for rhetorical questions now!

Extremely good points and well-articulated. The use of the rhetorical question is far more powerful than most speakers realize so your article gives excellent advice.

from Paris, France

Andrew —

You have a GREAT site which I just found.

I preparing a contest speech at Toastmasters in Paris and was looking for some writing advice – and found your wonderful site. Keep up the good work. Joy,

if you ask a topic question and you prepared for the answer in speech way , it will be consider it a question and answer? like they did in pageant. they already a topic question and they prepared a answered in speech formed.

Very helpful! I’m strategically commencing a defence for gross misconduct for an employee and this will be a unique and suprising approach. My thought is to ask initially if the employee is guilty and then answer that he is but not guilty because…….here, I will commence my mitigating evidence. I will try to introduce other rhetoricals throughout…..very good, thanks!

Thank you for your help Andrew, but I have a question. If I am trying to write a persuasive speech, which one of these methods should I use? I looked through them all and found that all of them were really interesting and intriguing. Please answer soon.

With great thanks, Henry

Hi. The things which you have share about is really interesting and useful.

It is a great tool. Thanks for doing it. Edna

I’m not sure if this is another category or fits in with one of the 9 mentioned, but I use rhetorical questions to force a point.

“So Johny has a key to the house. he regularly takes food from the kitchen. He’s been a bully at school. The principle has had him in his office because he’s threatening people.

And you think it’s not reasonable that he stole money off the counter?”

What is answer of “that is good for the customer”(make it a rhetorical question)help me to understand

Thank you we looked through this in our classroom in our high school.

Do you happen to have any info on how to write one for a photography paper?

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How to Start a Speech: 9 Tips You Can Use

Imagine standing in front of an eager audience, every pair of eyes on you. You only have a moment to capture their attention with your speech, or you’ll lose them. If you begin it well, your words have the potential to get the crowd buzzing and inspire your audience to action. Yet, to do this, the beginning of a speech needs to be captivating, which is not always easy to pull off, even for experienced speakers. For this reason, it’s crucial leaders know how to start a speech, as it’s an asset used throughout their entire careers.

9 Tips on How to Start a Speech

1. don’t wing it, 2. create an imaginary scenario, 3. use a quote, check out these quotes to get some ideas:, 4. use humor.

You can always start your speech out with a joke. Admittedly, this can be tricky to pull off since humor is subjective, but a joke can immediately put the audience at ease. Pick a joke that’s tasteful and relevant to the topic at hand. For obvious reasons, you should avoid starting with a joke if the subject of your speech is serious or sad.

5. Pose a Question

If you’re struggling with a way to begin your speech, why not try asking a question? The question you choose can be a literal question, such as, “How many people here run their own business?” Or you can go the rhetorical route by asking a “what if” question. A “what if” question is a great way to get people thinking about possible scenarios. For example, think about a speech that started by saying, “What kind of world would it be if every leader fulfilled their full potential?” The audience would immediately begin coming up with ideas and imagining what such a world would look like.

6. Pick a Statistic

7. shock the audience.

In another popular TED Talk, Pamela Meyer begins by making a shocking  announcement : “Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar.” Think of what a compelling way that is to get people to put down their phones and look at the speaker. It also ties nicely into the subject of her speech, “How to Spot a Liar.” With a shocking statement, you too can capture people’s attention in just a few seconds.

8. Describe a Problem

9. share a story, bonus tips for starting a speech, the one thing you should not do.

If there’s a surefire way to lose your audience right at the start, it’s by simply introducing yourself. First off, in most speech settings, someone will likely have introduced you anyway, so it would be a waste of time. Secondly, most people in the audience will already know who you are and why you are there. Introducing yourself treats your audience like children and may even lead to some people zoning out immediately. Don’t dawdle or play schoolteacher with the people in front of you. Launch right into your speech with the skills discussed earlier. The results will speak for themselves.

Start Your Speech Out the Right Way

Giving a speech is an art form that often relies on what happens at the start. Try out the above tips the next time you need to give a speech. Using  assertive communication  is another way to establish a connection with your audience. With the right beginning, you’ll have people following you every step of the way until you’ve finished.

Want more great quotes for starting a speech?  Check out the following:

50+ Success Quotes to Inspire Leaders

Improve your practice.

Enhance your soft skills with a range of award-winning courses.

How to use Rhetorical Questions in your Speech, with Examples

April 5, 2018 - Gini Beqiri

Rhetorical questions can be used as an effective communication tool during a speech. These questions provide you with a way of controlling the speech and thoughts of the audience.

They are especially useful in engaging the audience and  persuading them  to agree with you. In this article we discuss how to use rhetorical questions in a speech or presentation.

What is a rhetorical question?

A rhetorical question can be “an effective persuasive device, subtly influencing the kind of response one wants to get from an audience” – (Edward P.J. Corbett)

A rhetorical question is a question that’s asked for effect with no answer expected. The answer may be immediately provided by the questioner or obvious.

• The question may have an obvious answer
• The question may not have an answer
• The question may be answered immediately by the questioner

Examples of rhetorical questions

General examples.

Rhetorical questions with obvious answers are asked about well-known facts, or the answer is suggested based on the question’s context. They are used to emphasises an idea or point:

• Are you kidding me?
• Can birds fly?
• Is the Pope catholic?

Rhetorical questions which have no answers:

• What’s the meaning of life?
• How many times do I have to tell you not to…?

Examples from Obama and Shakespeare

President Obama’s immigration address

Ever since the  5th century BC , orators have put their points across by asking rhetorical questions whose implied answers clearly support their point. This rhetorical passage comes from Obama’s immigration speech:

“Are we a nation that tolerates the hypocrisy of a system where workers who pick our fruit and make our beds never have a chance to get right with the law? Are we a nation that accepts the cruelty of ripping children from their parents’ arms? Or are we a nation that values families, and works to keep them together?” –  Obama’s Immigration Address

William Shakespeare

Shall I compare thee to a summer’s day? – Sonnet 18

If you prick us, do we not bleed? If you tickle us, do we not laugh? If you poison us, do we not die? And if you wrong us, shall we not revenge? – The Merchant of Venice

Mighty Caesar! Dost thou lie so low? Are all thy conquests, glories, triumphs, spoils, shrunk to this little measure? – Julius Caesar

Benefits of rhetorical questions

Rhetorical questions are not a necessity but they can be valuable. They can be used in many different ways to:

• Engage the audience
• Increase the variety of your presentation
• Influence and persuade the audience
• Subtly draw attention and emphasise specific points
• Introduce topics/ideas
• Make the listeners think about certain topics

How to use rhetorical questions in a speech

1. engage the audience.

Ask a rhetorical question to engage the audience and pause to allow them to think of an answer. This gets the audience to  actively participate  rather than passively listen as they create hypotheses or resolutions.

For example: asking “Why is practicing mindfulness beneficial for reducing anxiety?” would be more effective than saying “Practicing mindfulness exercises can reduce anxiety levels because…”

Speakers may start presentations with rhetorical questions to increase the likelihood of the audience staying engaged.

2. Personalise your questions

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?”

3. Persuade the audience

To get your audience to agree with you, ask a rhetorical question where the answer is clearly a “yes”. Once the audience begins agreeing with you they are more likely to continue agreeing. You will be familiar with this type of persuasion in casual conversation, for example, “Nice weather today, isn’t it?”

Another way to get the audience to agree with you is to show them that you’re similar. Show your listeners that you have shared experiences and that you understand their problems.

For example, “We’ve all experienced being so stressed at work that we come home and don’t feel like doing anything, haven’t we?”

4. Evoke emotions

Make the audience feel the same way you do about something by asking questions that trigger emotional reactions.

For example, rather than saying “X has never helped our community” ask “What has X ever done for our community?” This will trigger a strong  emotional response  because the audience will come to that conclusion that “X haven’t done anything.”

5. Emphasise a statement

After a statement has been made use a rhetorical question to get the audience to think about that statement.

For example, “The amount of plastic in the ocean is rising at a considerable rate. How much damage will it take for you to help reduce this?”

6. Predict the audiences questions

Think about your topic and audience when planning your speech. Try to predict what the audience may want to ask. In your speech use the predictions as rhetorical questions and answer them.

For example, “As a dog owner you may think ‘What should I be focusing on to keep my dog healthy?’ The answer is providing your dog with the correct nutrition and therefore food.”

You could also introduce one or more rhetorical questions at the  start of your speech  and explain that you will answer them during your speech. For example: “In the next 20 minutes let’s explore the answers to these questions.” Asking these difficult questions and promising you will provide the answers will increase interest and attention.

7. Answer questions with questions

Answer a question, either an audience member’s or your own, using another rhetorical question. Generally both the questions have the same answer.

For example: “Have we met the targets again this year? Is the Pope Catholic?”

Try to make the second question unique and relatable to the audience because common examples can sound cheesy.

8. Consecutive rhetorical questions

– Increase the impact of your argument

Ask multiple rhetorical questions consecutively – each one more specific or more powerful than the previous. This way your content will have a greater impact on the listeners.

For example: “Isn’t their skin lovely? Don’t you think it looks really clear? Can you see any blemishes? Wouldn’t you like to have skin like that?”

– Show conflicting opinions

Use rhetorical questions consecutively to highlight the complexity of a topic by asking questions in which the answers provide conflicting viewpoints.

For example: “How can we reduce the crime rate in the UK? Should we rehabilitate offenders? Should criminals be punished with longer sentences? Should we create initiatives targeting at-risk children?” etc

If you start your speech with this technique, you can  structure your speech  or presentation around it, with each section addressing a different viewpoint.

– Show supporting opinions

You can also consecutively ask questions in which the answers provide similar viewpoints. This is similar to repetition which is used to continually highlight an important point.

For example: “Which company achieves over 90% in customer satisfaction? Which company provides one of the best employee benefits programs in the country? Which company scores highest in employee happiness and fulfilment? Of course, our company does!”

Rhetorical questions are an effective way to gain the support of the audience but ensure that you do your research beforehand. This means finding out  who your audience are , such as, their general views, attitudes, age etc. With this information you can plan rhetorical questions that will be appropriate and tailored to your listeners.

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Practical Media Training and Public Speaking Tips

How to Open a Speech – 25 Ways & Ideas

We don’t want to break it to you, but you don’t really have all that much time. As a public speaker or presenter, you have but a scant few moments to open a speech or presentation with a powerful hook. Here, we offer 25 great ways on how to open a speech.

But first, a quick note about the two elements any speech opening should possess: it must be engaging and on message . The way you open a speech gets them in the door and your main point, or message, keeps them in their seats.

Notice that we said engaging and on message. A funny opening joke may engage the audience, but if it’s not directly related to your presentation’s main message , your audience may only remember the joke. There’s nothing funny about that.

What does it mean to be on message? First, you need one. As part of our public speaking workshops , we encourage our clients to themselves a simple question: What is the one thing, more than anything else, I want this audience to remember from my presentation six months from now? That one thing typically is your overarching message .

Some examples:

“Our nonprofit organization’s donations are surging and have more than made up for the dip in last year’s contributions.” “This program for at-risk youth is as beneficial for the overall community as it is for the actual participants. “ “My new product may look like many others, but what it delivers is unlike anything else on the shelf.”

Your messages are meaningful, but they become memorable when you frame them within the context of your open.

Understanding the Importance of the Speech Greeting and Opener

Just as a storefront business owner draws customers with their window display, or a publisher gets a sale because of an eye-catching book cover, your speech opening hooks your audience and keeps them in their seats.

The first few moments of your presentation are vital for its success.

For that reason, your presentation opening speech needs to be as engaging as possible. Niceties, such as introductions or thank-yous, or relevant (but uninteresting) logistical information are impediments to getting your audience immediately invested in your topic. We show you all about the three parts you should have in your presentation open here .

The opens that follow allow you to leap directly into the heart of your message and convey your main takeaway points quickly, creatively, and effectively. Your audience’s attention is precious. Give them an open that convinces them their investment of time will be worth it.

25 Ways to Open a Speech

These opens, from our book 101 Ways to Open a Speech , represent a mix of styles and methods. You can open your presentation speech with a third-person anecdote or share your own story. You can be persuasive or utilize the element of surprise. Some speech openers tell a story, others frame a topic, and a couple rely on modern technology. There’s a way to open a speech that is right for you, that reflects your personality, and that serves your specific goals and topics.

1. The Common Ground Open – Is there a gap between you and the audience? Perhaps you’re a 70-something speaking to some high school students, or a conservative Republican addressing a group of left-leaning advocates. If you have any chance of succeeding in sharing your message, you’ll need to close the gap quickly. Opening with a shared story, statistic, goal, or interest, and doing so with humility and grace, is an excellent way to bring the audience closer to you and to show them they have something to gain by listening to you. Imagine that a CEO of a large investment company is about to talk finances to a group of entry-level employees at one of your many locations. Here’s how she could start:

“You may not think I know what it is like to struggle, but at your age I was scraping for pennies, working two jobs, and still barely managing to pay my rent. It got easier when I learned to make my money work as hard as I was. It’s a lesson I plan to share with you today .”

2. Descriptive Open – A school administrator is talking to teachers about a new approach to student test prep. He could say:

“With your help, we are going to implement new lessons that reduce the rate of failure by increasing students’ opportunities to experience success.”

Are you still awake? Abstract concepts like “rate of failure,” “opportunities,” and “success” don’t exactly rouse an audience. When words are vivid, messages gain power and pop. Concrete and descriptive words, as opposed to abstract concepts, put the audience in the middle of the action. This version would be better:

“No one wants to see that big red ‘F’ on a test – not a student, not a teacher, and not a parent. With our new approach, and your help, we’ll be able to hand out a lot more ‘A’s’ and ‘B’s’—and the students would have worked hard to earn them.”

4. The Third-Person Anecdote Open – Stories are great ways to communicate the human condition. Therefore, choose a story or anecdote you’ve heard along the way – or pick one out of the local newspaper or online news story – and use it to reinforce your presentation’s main message. However, don’t start by saying, “I’d like to begin with a story.” Just start with the action:

“Three years ago, Walt Harris had his dream job, dream spouse, and dream home. He worked out five days a week, ate well, and mediated on weekends. Then he received a diagnosis from his doctor that changed his life. In the past three years, Walt lost his job, lost his home, and is close to facing divorce. Unfortunately, almost all of this was preventable.”

5. The Show of Hands Open – How many of you think this way to open a speech is overdone? How many of you think it could be done better? The question you pose should challenge conventional thinking, lead to a counterintuitive conclusion, or add a dose of unexpected humor. Likewise, this strategy works well if you are trying to sway the audience to reconsider previously held positions or beliefs. You must be quick on your feet to transition from the audience’s answers to the point you are trying to make:

“So, you think the sky is blue? Well, I’m going to tell you what happens on those days when it appears to be green.”

6. The Fable Open – Do you have something to preach but don’t want to sound preachy? If you lead off with a fable, or one of its literary cousins (allegories and parables), you can delve into moral lessons and insights about human behavior, all without sounding too heavy. In her book, “The Story Factor,” Annette Simmons writes that stories provide a more accessible route. A story, she says, is a “more dynamic tool of influence. Story gives people enough space to think for themselves.”

7. The Contrast Open – If speeches were boxing matches, you’d use the contrast open every time. This technique showcases the difference between diametrically opposed concepts, positions, ideas, or words. As a result, this approach is useful if you want to persuade others to change their perspective or embrace something new. Here are some of the themes that work well:

• Needs vs. Wants
• Obstacles vs. Opportunity
• Problem vs. Solution
• Possible vs. Impossible

8. The Information Gap – You know you will be facing a crowd of people who are quite knowledgeable about your subject. That’s OK. As it turns out, people who know a lot about a topic are still just as interested in learning about the parts of the topic they don’t know, according to American educator and economist George Loewenstein . If you can find a kernel of knowledge that exposes the gap or looks at the topic in a different way, you’ve given your audience ample reason to stick around to the end.

9. The Unexpected Definition Open – Dictionaries obviously do their jobs and do them well. However, there are times when a word gains more power when it is redefined. Say you are a valedictorian and you want to share how much your fellow students mean to you. Here’s a start:

“The dictionary defines classmate as a member of your class, but I define you all as so much more than that. We were each other’s friends, confidants, mentors, and guides. As worthy opponents, we challenged one other on the field and in the classroom. We were each other’s keepers and cheerleaders. And, we now can define ourselves as fellow graduates.”

10. “This Day in History” Open – This day in history you learned there were 25 ways to open a speech. That is a historical fact, but not a great citation. Fortunately, there are plenty of worthy, significant, thought-provoking, and interesting events you can find – a simple online search yields thousands – to illustrate your main point.

11. The Incorrect (or Ironic) Quote – Back in 2004, Microsoft’s Bill Gates told the world, “Two years from now, spam will be solved.” Oh yeah? Hindsight is 20/20, but that doesn’t mean you can’t benefit from the trove of ill-considered observations and incorrect assumptions about the future. Leading a presentation with an incorrect quote can help you transition to many powerful points, including the risks of false assumptions, the dangers of being slow to change, and the speed of evolution.

“We’re going to go on a dive to the deep sea. Anyone that’s had that lovely opportunity knows that for about two-and-a-half hours on the way down, it’s a perfectly, positively pitch-black world.”

When combined with a series of video images featuring bioluminescent sea creatures, the open transported the audience deep into the world of ocean exploration all from the comfort of their hotel meeting room.

13. The Bookend Open – Like the inseparable friends that they are, the Bookend Open must go with the Bookend Close, no ifs, ands or buts about it. Consequently, the theme, story, example, joke, theme, or fact that you offer in the open must return – in some fashion – for a visit in the end.

14. Rapid-Fire Statistics Open – A dietician wants to warn her audience about the dangers of gaining weight on a diet rich in fast food meals. She could start like this:

“Between 2013 and 2016, more than 1 in 3 American adults took a turn through the drive-thru or approached the counter to grab a fast food meal on any given day. For children and teens, a fast food diet has been associated with higher caloric intake and poor diet quality. That double whammy is a reality that more young people face, as studies have found caloric intake from fast food on the rise for children aged 2 to 18. The industry itself shows no signs of slowing. The fast food industry is a $198.9 billion business in the United States. It’s expected to grow by more than $20 billion by 2020.”

This data stacking is less about individual numbers and more about the broader point she is trying to convey. The main takeaway is this: Society’s propensity for fast food is growing and affecting the health of children and teens.

15. The Mystery Open – They fill bookshelves and dominate television listings. What are they? Those mysteries, psychological thrillers, and police procedurals readers and viewers can’t seem to get enough of. A mystery works fine for an open, too. Here’s one way to do it: Pose a single question at the start of your talk and then answer it piece by piece during your presentation – leaving the big reveal for the close.

16. The Multiple Choice – It’s better than the tests you remembered as a student or the online surveys you are asked to take. That’s because it’s your multiple-choice test and it’s the way you can draw your audience to your topic. This open is tailor-made for a talk with multiple perspectives about an issue or different solutions for the same problem. Here’s an example:

“As a company, we have several directions we can take in terms of growth and increased sales. We could a.) buy up smaller companies to diversify our portfolio of services, b.) cull some of our services and move resources to focus on only a few or, c.) we could opt to franchise. I’m going to spend some time on each and then offer the option that I think is the way for us to go.”

17. The Challenge Open – Challenges spur audiences to act or deliver on a goal. You could open a speech with a challenge if you are seeking legislative change, raising money for a project, looking to increase sales, or asking for volunteers. The main objective is motivation. The audience not only needs to buy-in to your message but take the actions to manifest it. Here’s one way to do that:

“Dreamers see possibilities where others see obstacles. I am here today to call upon my fellow dreamers to encourage those who are hesitant about the project to look past the stumbling blocks we face in the construction of this community playground and consider giving kids a chance to play.”

18. The Skeptical Audience Open – A doubting audience is a difficult audience – there is no getting around it. They may be untrusting of your ideas or against what you are proposing. Perhaps they have been disappointed in the past or are simply stuck in their ways. The more “hostile” the crowd, the faster you need to address the gap. While every open needs to be a blend of your goals and audience needs, this one requires careful consideration. Here’s the formula:

• Anticipate the major objections.
• Have a sense of divided loyalties – the intractable, the undecided, and the supportive. Identify which of those most needs to hear your message and adjust accordingly.
• Frame the message around their concerns, not yours.
• Avoid defensiveness.
• Acknowledge obvious truths early.

19. The Rhetorical Question Open – Do you think opening with a question engages audience members? Yes, it does. This method engages the audience from the get-go. A CEO might pose this question:

“We offer great services. We have a loyal customer base. And, we make improvements every year. So, why are we not No. 1 in our market?”

• Ask a puzzling question you promise to reveal in the end.
• Propose a riddle.
• Suggest that the audience complete a mathematical equation and promise to give the answer context during the speech.

21. The Activity Open – Of all the 25 ways to open, this one triggers the most immediate engagement. Use it during training sessions and workshops when you are trying to teach a specific skill. When an audience engages in an activity right from the start, they recognize the benefits of listening to the rest of what you have to say. Make sure the activity is challenging, however. If they breeze through it, they’ll spend the rest of the workshop twiddling their thumbs.

22. The Self-Effacing Open – Remember the speaker who offered a joke, only to have that become his message? Well, in this way to open a speech, humor also must be deftly handled. Modesty and humility are the hallmarks of people who can laugh at themselves – which are both traits that can attract an audience. If you are planning to laugh at your own expense, just make sure it’s not at a cost. Stay away from jokes that question your credibility or diminish the topic of your speech. And make sure your self-deprecating humor doesn’t sound too self-pitying (“I hope, like my receding hairline, you won’t similarly retreat for the exit before I am done.”). You don’t want the audience thinking about your weaknesses or paying undue attention to them.

• An audio testimony
• A recording of a song
• An oral account
• A snippet of a speech
• Sounds of nature

24. The PowerPoint Open – Ahh, the PowerPoint presentation … when used correctly it is a highly effective tool for the audience. When used incorrectly, it induces a snoozefest. Overly literal slides typically fall flat, while conceptual (and eye-catching) images make your words even more memorable. If you plan on using technology front and center, you should pick an image that captivates and intrigues, and forms a segue into the opening you want to tell. For instance, you are presenting a talk on how to create a stunning painting. You could begin with a slide that shows a big, bold, and colorful painting. You say:

“This painting is the manifestation of dozens of choices and decisions the artist made along the way from concept to completion. We only see the final product, but the real art is the way it all comes together.”

As you proceed, you show slides in reverse, moving from final product to blank canvas. Along the way, you bring the viewer through each step.

25. The Study Hall Open – Some presenters are faced with the dilemma of sharing data-heavy charts and graphs. To rely solely on PowerPoint is potentially ineffective – just too much data at once. So, take your audience back to school and to all those handouts. Edward Tufte , an expert in data visualization and a professor emeritus at Yale University, suggests using the “study hall” method. At the beginning of the session, distribute the handouts and ask the audience to read them. Following their review, you are off to the races. Your task is not to repeat what they have read but offer context and meaning. “

What’s Your Opening?

Back in 1973, a horse named Secretariat ran the Kentucky Derby in 1 minute and 59 seconds – breaking the two-minute mark for the first time in the then 99-year history of the race. His record still stands.

It doesn’t take a lot of time to do something great. The way you open a speech may not break any records, but it can have a long-standing effect on your audience. From the very start, you have an opportunity to influence others, establish rapport, and exhibit creativity. When done well, such effort is rewarded. Your audience not only connects with you during your talk but also remembers what you said long after your speech is done.

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How to Start a Speech or Presentation: 8 Examples

January 13, 2023

How to start a speech or begin a presentation with impact? What are the best ways to start a speech? What’s the best introduction for a presentation?

Think how you typically start a business presentation, speech or talk. do you begin with any of these lines.

– Hi, my name is … and I’m here to talk about… – Before I start, I want to introduce myself… – Thank you all for coming, I’m really pleased to be here…

None of these are famous speech opening lines. In fact, if you start your presentation like this, you are wasting the most important part of your presentation.

Why because audiences judge you within seconds . they quickly decide whether or not to listen.that’s why it’s so important to hook your audience at the start of your speech – immediately. .

How do you begin a speech or presentation? When presenting, the first few seconds of your talk are the most important.

You can win, or lose, your audience within 10 seconds. Learn how to start a presentation powerfully. Structuring an opening that grabs attention and sets the scene means the audience will be with you all the way.

And as a business leader, great communication skills are vitally important . In addition, psychologists have shown us a phenomenon known as the primacy effect . Your audience is more likely to remember the first bits of information they hear. Working with a speech writer/ public speaking coach can help you make the impact you want when you begin a speech.

How to start a speech or presentation – 8 ideas

Let’s review each of these presentations starts and look at examples of great starts to a speech.

1. Tell a story to start your presentation or speech

Is there a short relevant anecdote that you could open with? If you can, use a local or topical angle. Your audience will then know that you have tailored your talk for them. This will help to keep things fresh for you, particularly if you are delivering the same talk or presentation several times.

Or perhaps you could keep your audience in suspense with this one simple trick:

• Start a story at the beginning of  your speech or presentation.
• Go into the main part of your talk
• Go back to and conclude your story near the end of your presentation .

Watch this technique in action:  See how designer Danit Peleg starts a speech with a story that sets the scene.

Learn how we can help – schedule a free consultation now

2. Ask a question when you start a speech

You could start your presentation with a question – a rhetorical question to make the audience think, or it could involve asking the audience to respond , usually by raising their hands if something applies to them.

Alternatively, you could set out the question that your presentation will address.   Work with your coach to find the best technique for you. Read our article on using powerful language in your talks.

Watch this technique in action: Here’s how 17 year-old Raymond Wang – winner of the 2015 Intel Science and Engineering Fair top prize – uses the question technique to start his TED talk.

3. Describe a scenario to start your presentation

This technique blends the first two approaches. You set a scene and then prompt the audience to imagine what they would do or think in those circumstances.  Scenarios are an effective way of demonstrating the relevance of abstract topics to the lives of the audience.

To use this technique:

• Give an everyday example.
• Get the audience to consider their own viewpoint
• Then set out to change or challenge it.

Watch this technique in action:  See UPS’s Human Resource Manager, Regina Hartley, begin her presentation by setting out a scenario.

4. Do something unexpected when you start a speech

Will your audience have certain expectations about you or your talk, before you begin?

In this case, start with something unexpected – or even shocking – to make them reconsider their preconceived ideas.  The way you do this needs to be relevant to avoid being gimmicky. When done well, it can be memorable, potentially humorous and even remarkable – with audience members sharing and reliving their reactions afterwards. Perhaps your presentation skills coach can help find a way for your talk to stand out?

Watch this technique in action: Our final example is Mohammed Qahtani, the winner of the 2015 Toastmasters Championship. Watch how he starts his thought provoking speech on the power of words.

Of course, most people who speak well will have worked with a coach at some point.  If you need help choosing a great public speaking coach , read our guide to choosing a public speaking coach

5. Grab attention to start a presentation in business

First impressions matter. Before you start speaking, your audience will be on your side.  They want to hear what you have to say and are interested in your views. You job is to meet their expectations .  You can do this by seizing their interest from the beginning. If you are talking to a group about a new idea coming from your division, make sure what you say up front will be interesting to the audience .

For example “By adopting this new process, your division can save 6 hours per day” will be much more effective than “Today I’m going to tell you about a new process we have been trying in our division” . If you can show from the beginning how your audience can benefit from listening further, then your opening will work.

6. Create anticipation when you start a talk

The point of the start of your business presentation is to create interest for the next thing you are going to say.  Being slightly enigmatic is often a good approach.

For example, opening with a question such as “Do you want to know how you can save money and lose weight?   I’ll show you how.” Will automatically get people on the edge of their chairs listening for the answer to your question.

7. Set the scene when you start your presentation

You want to get to the point in your first line .  Don’t be vague and imprecise; be clear and full of impact. Think of stating a news headline: your opening should be short and precise.  It should summarise the story and leave you wanting to know more.

So, to summarise, if you can grab attention, set the scene and create anticipation, then your opening is going to help you start your presentation with impact.

8. Why You Must Start Your Presentation Strong

Whether you’re pitching a new idea, presenting quarterly results, or leading a training session, how you begin your presentation sets the tone. Grabbing your audience’s attention from the start is not just desirable – it’s essential. Why?

• First Impressions Matter : Your audience forms opinions about you and your message within the first few seconds of your presentation. By starting strong, you demonstrate confidence, credibility, and preparedness, instantly engaging your audience and establishing trust.
• You Captur e Attention : We all suffer from information overload, to grabbing attention is tough. A strong start piques curiosity and creates anticipation, compelling your audience to lean in and participate in your presentation. Whatever technique you use, your opening should command attention.
• You Set Expectations : A strong beginning sets expectations for what’s to come. It provides a roadmap for your presentation, outlining the key points and objectives you intend to cover. This clarity helps orient your audience, allowing them to follow along more effectively and stay engaged throughout the presentation.
• You Build Momentum : Like a locomotive gathering steam, a strong start propels your presentation forward. It creates energy, drawing your audience into the narrative and building anticipation for what lies ahead. This momentum carries through the rest of your presentation, sustaining engagement and making it more memorable.
• You Maximi se Impact : Studies have shown that audiences recall information better when it’s presented at the beginning and end of a presentation. By starting strong, you maximise the impact of your message. Key points are more likely to stick with your audience long after the presentation concludes. This increases the likelihood of your audience taking action or making decisions based on your presentation.
• You Different iate Yourself : Standing out from the competition is essential. A strong opening helps you differentiate yourself by showcasing your unique perspective, insights, or approach. Whether it’s through storytelling, humour, or a bold statement, find a way to make your presentation memorable and distinct.

Do you need help building world-class presentation and speaking skills?

We’ve been coaching business leaders for 15 years to create and deliver powerful talks and presentations. and we can help you too., call louise on + 44 20 7018 0922 or email [email protected], find out more and discuss presentation training for your upcoming speech or presentation.  , transform your presentation skills with tailored coaching.

We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too .

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Unlock your full potential and take your presentations to the next level with Benjamin Ball Associates.

Speak to Louise on +44 20 7018 0922 or email [email protected] to transform your speeches, pitches and presentations.

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How to Start a Speech

Last Updated: January 12, 2024 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 15 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 396,552 times.

The best way to start a speech depends on the type and topic of the speech, your audience, and the overall tone of the event. The best way to ensure a successful speech is to grab your audience’s attention in the beginning of the speech; if you do so, they will likely stick with you to the very end. While there is no one way to capture an audience’s attention, there are several methods that may work. Choose the one that is the best fit for the event and your own personality.

Winning Your Audience’s Attention

• At an event held in honor of a particular person, you might tell a humorous story involving you and the person being honored. Just make sure that the story or joke is not embarrassing or potentially offensive.
• Try out your joke on a few different people before delivering it in your speech. If the joke falls flat or is offensive, cut it from your speech. [2] X Research source

• Try something simple that cuts to the chase, like “Seat belts save lives.”

• If your speech is about mood disorders, you might make a statement along the lines of, “Depression, manic depression, and mood disorders of a similar strain can have deadly side effects.”
• If you are giving a speech on self-defense, you could say something like, “If you're out alone and suddenly assaulted, your reaction in the first few seconds can be the difference between survival and death.”

• For a speech about dogs, you could describe the standard characteristics or daily life of a dog using a first person point of view, and end with the statement, “I am a dog.”

• A statistic about declining or increasing birthrates in a specific region or country could alert people to population issues.

• For a speech in which you are trying to persuade the audience to take protective measures against the sun, you can bring up a statistic relating to the number of people who die from skin cancer on an annual year.

• For a speech about maternity care in the United States, you could tell a story about an experience related to maternity care that you or someone you know went through.
• If you were delivering a speech about how to bake a cake to kids or teens, you might describe a situation in which a child made a cake for a parent or loved one for a special occasion. Include details about how the recipient appreciated the gesture.

• Try to choose a quote from a well-known source, since more people will likely respond to it if they recognize who spoke it.
• Inspirational quotes are a popular way to open a graduation speech. Usually, the speaker would choose a quote that talks about dreams, education, looking toward the future, or building character.
• Quotations are not often used to start demonstrative speeches.

• If you are trying to persuade an audience about the importance of forming healthy eating and exercising habits, you might start with a statement made by a well-known expert on the matter to engage the audience.

• For a speech about how to lose weight, you could begin by showing before and after pictures of people who used the method you are about to describe.

• If you are trying to persuade an audience to buy a specific language learning program, you could give an example of someone who used that program and who now lives in a country that speaks the language learned.

Engaging Audience Participation

• For a speech about how to winterize your car, you could ask the audience something like, “How many of you have ever felt your car slipping on an icy street? Or who here has had their car stall on the side of the road during freezing temperatures?”

• If you are giving a speech about holiday traditions, you could ask, “What was your favorite holiday tradition growing up?”

• For example, if you’re giving a speech about booking a dream vacation, you might start with: “Imagine you are on a tropical beach. Feel the sand under your feet and the sun beating down on your shoulders. You can hear the ocean waves and wind swishing through the palm trees.”

• If you’re giving a speech about teaching online classes versus in-person classes, you might ask, “What’s your biggest concern about teaching an online class?” Call on a few people to hear their concerns. Chances are, you’ll be addressing their concerns in your speech already.

• You might say to the audience, “Turn to your neighbor and tell them your favorite kind of exercise.”

• If you are trying to explain why the audience should buy a certain kitchen utensil, open by describing a common scenario that might happen in the kitchen for which that utensil could be used.

Improving Your Ethos

• This is most often seen at eulogies and weddings. The speaker introduces himself or herself and begins to explain who they are in connection to the subject being addressed. If you are delivering a wedding toast, you might begin by talking about your connection to the bride, groom, or couple getting married.
• It can also be used at an event being held by an organization. In that case, the speaker might explain her position within the organization.

• For example, if your speech is about the lack of women working in technology, you might find a recent story about how girls are being discouraged from pursuing science in high school.

• If you were giving a speech at a Christmas party or fundraiser, you could talk about your Christmas memories or something you love about the season.

Understanding Types of Speeches

• The tone of an informative speech is usually fairly flexible and often dependent on the topic of the speech. For instance, a speech about cancer would demand a serious start and serious tone, while one about the history of the yo-yo would be very lighthearted.

• Demonstrative speeches are often on the lighthearted and non-academic side, so the openings of such speeches tend to be more relaxed. That said, if you do end up dealing with a serious topic, such as how to stay safe in a hurricane or tornado, make your introduction and overall speech fairly serious.

• These types of speeches can be the most difficult to deliver because, as the speaker, you have to be engaging enough to "sell" your opinion to those listening in.
• Persuasive speeches are often serious and may use a serious opening, especially if the speaker is trying to persuade an audience to take a certain beneficial action or to adopt a new perspective about a topic. The only time that a persuasive speech might take on a more casual, lighthearted tone is when the speaker is trying to sell an actual product.

• A serious or sorrowful occasion will usually call for a somber or nostalgic tone, but a celebratory occasion demands an opening and a speech that is entertaining or uplifting. For instance, a speech delivered at someone's wedding should be a lot more lighthearted than one delivered as a eulogy, and both will be very personal. A graduation speech must be general enough to relate to a wide audience.

Delivering the Speech

• This will ensure that you’re comfortable with the speech and you’ll be able to relax a bit.
• Memorize the first sentence of your speech. This will help you overcome anxiety of starting out the speech strongly. Bring a hard copy of your speech with you as well.

• If you are giving a brief speech, you likely won’t need to drink any water in the middle of your speech. If your speech is longer, then you might want to find a good moment to pause and take a small sip. Don’t gulp the water down; you will risk spilling it on your shirt or making yourself cough.

Expert Q&A

You Might Also Like

• ↑ https://www.indeed.com/career-advice/career-development/attention-getters-for-speeches
• ↑ http://www.amanet.org/training/articles/Start-Your-Speech-Out-Right.aspx
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/9-2-the-attention-getter-the-first-step-of-an-introduction/
• ↑ http://libguides.lamar.edu/content.php?pid=23277&sid=2818461
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ https://courses.lumenlearning.com/suny-publicspeakingprinciples/chapter/using-testimony/
• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-engage-your-audience-and-keep-them-with-you
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/18-2-special-occasion-speeches/
• ↑ https://open.lib.umn.edu/communication/chapter/11-1-informative-speeches/
• ↑ http://www.comm.pitt.edu/persuasive-speaking
• ↑ http://www.comm.pitt.edu/commemorative-speaking
• ↑ https://www.asme.org/topics-resources/content/public-speaking-know-your-audience
• ↑ https://hbr.org/2019/09/how-to-rehearse-for-an-important-presentation
• ↑ < https://opentextbc.ca/studentsuccess/chapter/presentation-aids/
• ↑ https://www.canr.msu.edu/news/eye_contact_tips_to_make_your_presentations_stronger
• ↑ https://www.student.unsw.edu.au/speaking-audience

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How you start a speech will depend a lot on what it’s about, but you should always aim to grab your audience’s attention. You should start by introducing yourself and explaining your connection to the topic. For example, if you’re giving a wedding toast, talk about how you know the married couple. Speak in a clear, loud voice, which will encourage your audience to pay attention. Telling a joke can be a good way to break the ice and focus your audience on what you’re saying, but make sure humor is appropriate for the occasion first. Alternatively, make a startling statement about your topic. For instance, you could begin a speech about self-defense by saying, “If you’re out alone and get assaulted, the way you respond in the first few seconds can make the difference between life and death.” As you speak, look out at the audience and maintain eye contact, which will make your speech more engaging. For tips on how to prepare to deliver your speech, read on! Did this summary help you? Yes No

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Everything You Need to Know About Writing a Speech

August 13, 2019.

Editor’s Note: This originally appeared in a Competitive Edge video written and hosted by the late Steve Schroeder, former advisor to the Phi Beta Chapter at the College of DuPage in Illinois, where he was a professor of speech communication. It has been edited for length.

Prefer to watch this video instead? Want to get more helpful content like this? Enroll in Competitive Edge , our exclusive soft skills training program, today!

As a leader, you know how important it is to express yourself clearly and effectively. Yet what many people do not recognize is that the art of crafting a speech is very different from other forms of communication, especially writing. In a live speech, you have only one chance for your ideas to be understood and remembered.

Luckily, there is one major similarity between writing a paper and creating a speech — the basic structural format of introduction, body, and conclusion. As we explore these components, note the elements that may differ from your writing style. They may seem cumbersome, unnecessary, even irrational, but trust me, you want to make every effort for your one chance at speechmaking to be memorable.

First, Get Their Attention

Let’s start with the introduction — the first words out of your mouth. Think about your audience for a moment. Will you have their full attention right off the bat? Do some of them secretly wish they could be somewhere else? This is why you shouldn’t start right off with a dull, dry, boring topic statement. Instead, use an attention getter — something that will not only grab their focus but will also introduce your topic.

Use a shocking or intriguing statement, a story, humor, or a thought-provoking quotation. But be careful — make sure that, whatever you use, it relates  to your topic. You don’t want to throw people off with something funny or provoking that has nothing to do with your subject at hand. It will only confuse your audience and perhaps even lessen your credibility.

Once your audience knows your topic, they may not be convinced that it is something worthy of their attention. They may think, “What’s in it for me? Why should I care?” That’s why the next step in your introduction should be a topic justification . Take a sentence or two to tell the audience why they will benefit from your speech or how the information will be useful to them.

With their attention focused, now’s the time to engage in this classic strategy: Tell them what you’re going to tell them, tell them, then tell them what you’ve told them. In other words, end your introduction with a preview of your main points.

Imagine this — you are in one car, your friends are in another. You are all going to the same destination. You don’t know how to get there, but your friends do, and you’re going to follow them. Then their car speeds through signals, takes turns too quickly, and you lose them — AND they are not answering their cell phones. Frustrating, huh? If you at least knew the name of the streets you were supposed to use, it would be easier to catch up with them, right?

Well, that’s what a preview does — give each one of the main points in the body of your speech a clear street name, or signpost, and let your audience know in what order you will be travelling down those streets. This way, in case the audience loses you, they have a better chance of catching up.

Next, Get Detailed

With your audience’s attention garnered and focused in your introduction, it’s time to hit them with all the nitty-gritty details in the body of your speech . But it’s not enough to just list your details haphazardly. Let’s consider both the structural and content elements around which your ideas will be framed.

Structurally, use a clear organizational format, much like the ones you have hopefully already learned in previous English composition classes. Formats like topical, categorical, spatial, chronological, comparison/contrast, and problem/solution work great in both written and oral communication.

Don’t forget to provide each main point with a clear signpost. You will use these not only in your preview, but also for another structural element — transitions. Paragraph breaks are what usually signal to a reader that the topic has changed. However, listeners can rarely “see” paragraphs; instead, you need to provide those paragraph breaks verbally.

Here’s a simple strategy — create a sentence that combines both the signpost of the main point you are leaving and the signpost of the main point you are entering. It can be as basic as, “Now that we’ve talked about (my previous main point), let’s talk about (my next main point).”

Within each of your main points, don’t just list your facts. Provide illustration that will clarify your ideas and make them more memorable. Stories or narratives are a great way to not only detail your point but draw in your audience’s focus — use comparisons to experiences that your audience has had. But perhaps the most effective form of support is personal examples. By showing a little of yourself, you will not only clarify your ideas for your audience, but you will also build goodwill with them.

Finally, End with a Bang

So, you’ve gotten through all of your details. Are you done? Not if you want to effectively impress those ideas in the minds of your audience members. That’s why you should always follow the body of your speech with a concise and memorable conclusion .

Start your conclusion with a review of main points. It’s similar to your preview, but this time, you’re doing it to help your audience remember your ideas, not just follow them. Just do the signposts — no need to re-state every piece of detail. Hopefully, if your audience can remember your main point signposts, the details of the journey will fall into place as well. Then you can “end with a bang” with what I call a lasting thought.

Many of the same devices I suggested for your attention getter can also be used here, but their use has two different goals. First (and most obviously), the lasting thought should clearly end your speech, hopefully without saying, “Uh, I’m done” or “The end.” Second, it should provide impact. Think about commercial slogans. They usually end the commercial and provide an instant image of the product.

If I say, “Just Do It,” hopefully the Nike “swoosh” pops into your brain. Craft your ending in the same concise, memorable way, and give the audience something by which to remember your speech. In fact, tying back to your attention getter not only is an effective way to end but can bring your speech full circle.

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• Copy URL https://www.pbs.org/newshour/politics/watch-live-trump-speaks-at-national-association-of-black-journalists-conference-in-chicago

WATCH: Trump speaks at National Association of Black Journalists conference in Chicago

CHICAGO (AP) — Donald Trump falsely suggested Kamala Harris had misled voters about her race as the former president appeared before the National Association of Black Journalists in Chicago Wednesday in an interview that quickly turned hostile.

Watch the event in the player above.

The Republican former president wrongly claimed that Harris, the first Black woman and Asian American to serve as vice president, had in the past only promoted her Indian heritage.

“I didn’t know she was Black until a number of years ago when she happened to turn Black and now she wants to be known as Black. So, I don’t know, is she Indian or is she Black?” Trump said while addressing the group’s annual convention.

Live fact check: Trump at the National Association of Black Journalists conference

Harris is the daughter of a Jamaican father and an Indian mother, both immigrants to the U.S. As an undergraduate, Harris attended Howard University, one of the nation’s most prominent historically Black colleges and universities, where she also pledged the historically Black sorority Alpha Kappa Alpha. As a U.S. senator, Harris was a member of the Congressional Black Caucus, supporting her colleagues’ legislation to strengthen voting rights and reforming policing.

Trump has leveled a wide range of criticism at Harris since she replaced President Joe Biden atop the likely Democratic ticket last week. Throughout his political career, the former president has repeatedly questioned the backgrounds of opponents who are racial minorities.

Michael Tyler, the communications director for Harris’ campaign, said in a statement that “the hostility Donald Trump showed on stage today is the same hostility he has shown throughout his life, throughout his term in office, and throughout his campaign for president as he seeks to regain power.”

“Trump lobbed personal attacks and insults at Black journalists the same way he did throughout his presidency — while he failed Black families and left the entire country digging out of the ditch he left us in,” Tyler said. “Donald Trump has already proven he cannot unite America, so he attempts to divide us.

White House press secretary Karine Jean-Pierre was asked during her briefing with reporters on Wednesday about Trump’s remarks and responded with disbelief, initially murmuring, “Wow.”

Jean-Pierre, who is Black, called what Trump said “repulsive” and said, “It’s insulting and no one has any right to tell someone who they are how they identify.”

Trump has repeatedly attacked his opponents and critics on the basis of race. He rose to prominence in Republican politics by propagating false theories that President Barack Obama, the nation’s first Black president, was not born in the United States. “Birtherism,” as it became known, was just the start of Trump’s history of questioning the credentials and qualifications of Black politicians.

He has denied allegations of racism. And after Biden picked Harris as his running mate four years ago, a Trump campaign spokesperson then pointed to a previous Trump political donation to Harris as proof that he wasn’t racist.

“The president, as a private businessman, donated to candidates across all aisles,” the spokesperson, Katrina Pierson, told reporters. “And I’ll note that Kamala Harris is a Black woman and he donated to her campaign, so I hope we can squash this racism argument now,” Pierson said.

During this year’s Republican primary, he once referred to former U.N. Ambassador Nikki Haley, the daughter of Indian immigrants, as “Nimbra.”

Later Wednesday, Trump did not repeat his criticism of Harris’ race at a campaign rally in Harrisburg, Pennsylvania, although he called her “phony” and said she has been trying to change her image. He also repeatedly mispronounced her first name.

“If she becomes your president, our country is finished,” Trump charged.

Before he took the stage, Trump’s team displayed what appeared to be years-old news headlines describing Harris as the “first Indian-American senator” on the big screen in the arena.

Trump’s appearance Wednesday at the annual gathering of Black journalists immediately became heated, with the former president sparring with interviewer Rachel Scott of ABC News and accusing her of giving him a “very rude introduction” with a tough first question about his past criticism of Black people and Black journalists, his attack on Black prosecutors who have pursued cases against him and the dinner he had at his Florida club with a white supremacist.

“I think it’s disgraceful,” Trump said. “I came here in good spirit. I love the Black population of this country. I’ve done so much for the Black population of this country.”

Trump continued his attacks on Scott’s network, ABC News, which he has been arguing should not host the next presidential debate, despite his earlier agreement with the Biden campaign. He also several times described her tone and questions as “nasty,” a word he used in the past when describing women, including Hillary Clinton and Meghan the Duchess of Sussex.

The Republican also repeated his false claim that immigrants in the country illegally are “taking Black jobs.” When pushed by Scott on what constituted a “Black job,” Trump responded by saying “a Black job is anybody that has a job,” drawing groans from the room.

At one point, he said, “I have been the best president for the Black population since Abraham Lincoln.”

The audience responded with a mix of boos and some applause.

Scott asked Trump about his pledge to pardon people convicted for their roles in the Jan. 6, 2021, riot at the U.S. Capitol and specifically whether he would pardon those who assaulted police officers.

Trump said, “Oh, absolutely I would,” and said, “If they’re innocent, I would pardon them.”

Scott pointed out they have been convicted and therefore are not innocent.

“Well, they were convicted by a very, very tough system,” he said.

At one point, when he was defending his supporters who entered the Capitol on Jan. 6, he said, “Nothing is perfect in life.”

He compared the 2021 insurrection to the protests in Minneapolis and other cities in 2020 following the death of George Floyd by Minneapolis police and to more recent protests at the Capitol last week by demonstrators opposed to the war in Gaza. Trump falsely claiming that no one was arrested in those other demonstrations and that only his supporters were targeted.

As Trump made the comparison, a man in the back of the room shouted out: “Sir, have you no shame?”

The former president’s invitation to address the organization sparked an intense internal debate among NABJ that spilled online. Organizations for journalists of color typically invite presidential candidates to speak at their summer gatherings in election years.

As he campaigns for the White House a third time, Trump has sought to appear outside his traditional strongholds of support and his campaign has touted his efforts to try to win over Black Americans, who have been Democrats’ most committed voting bloc.

His campaign has emphasized his messages on the economy and immigration as part of his appeal, but some of his outreach has played on racial stereotypes, including the suggestion that African Americans would empathize with the criminal charges he has faced and his promotion of branded sneakers.

Trump and NABJ also have a tense history over his treatment of Black women journalists. In 2018, NABJ condemned Trump for repeatedly using words such as “stupid,” “loser” and “nasty” to describe Black women journalists.

The vice president is not scheduled to appear at the convention, but NABJ said in a statement posted on X that it was in conversation with her campaign to have her appear either virtually or in person for a conversation in September.

Harris addressed Trump’s comments briefly Wednesday night while speaking in Houston at a gathering of Sigma Gamma Rho, a historically Black sorority in Houston.

“It was the same old show,” she said. “The divisiveness and the disrespect.”

Harris added: “And let me just say, the American people deserve better.”

— Matt Brown and Michelle L. Price, Associated Press

Price reported from New York. Associated Press writers Aaron Morrison and Steve Peoples in New York, Gary Fields in Chicago and Will Weissert and Farnoush Amiri in Washington, Marc Levy in Harrisburg, Pennsylvania and Chris Megerian in Houston contributed to this report.

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Trump falsely accuses Harris of deciding to 'turn Black' during a combative panel with Black journalists

CHICAGO — Donald Trump made a combative appearance Wednesday at a conference of Black journalists during a heated question-and-answer session that at times focused squarely on the race of Vice President Kamala Harris.

Trump claimed that he did not know until a few years ago that Harris, who is Indian American and Black, was Black. He then baselessly suggested that she had decided to “turn Black” only recently for political gain.

“I’ve known her a long time, indirectly,” Trump said. “And she was always of Indian heritage, and she was only promoting Indian heritage. I did not know she was Black until a number of years ago when she happened to turn Black, and now she wants to be known as Black.”

“I respect either one,” he added, “but she obviously doesn’t, because she was Indian all the way, and then all of a sudden, she made a turn and … she became Black. ... Somebody should look into that, too.”

“Is she Indian or is she Black?” he asked.

ABC News’ Rachel Scott, one of the three moderators on the National Association of Black Journalists panel, pointed out that Harris, the de-facto Democratic nominee for president, attended Howard University, a historically Black college. Trump did not directly respond.

The exchange came after Scott asked about an increasing number of Republicans saying that Harris is a “ DEI hire ,” a term referring to workplace policies promoting “diversity, equity and inclusion.” It is being used more and more by some on the right to discredit people of color with opposing political views.

Trump finally said he was “not sure” whether he thought Harris was a DEI hire. 

Harris’ campaign called Trump’s showing at the NABJ event an “absolute disaster.”

“This is who he is,” a campaign spokesperson said.

Harris herself addressed the controversy Wednesday night in Houston, at an event for the historically Black sorority Sigma Gamma Rho.

"It was the same old show — the divisiveness and the disrespect," Harris said. "And let me just say the American people deserve better. The American people deserve better."

Harris was unable to attend the group’s annual convention, but the two sides are working on a time in the future to meet.

When NBC News reached out to the Trump campaign for a response to the almost immediate backlash to his comments about Harris’ race, communications director Steven Cheung replied, “Backlash from the truth?”

“These people must be deranged,” he said.

A source familiar with conversations between NABJ leadership and the Trump campaign told NBC News that part of the initial tension had to do with the idea that he felt blindsided by an NABJ partnership with PolitiFact to fact-check the exchange in real time. The source requested anonymity to speak candidly.

Trump’s team found out after opening remarks by an ABC journalist that referenced the fact check were leaked, the source said.

A member of NABJ’s leadership team told the campaign, “I don't know anything about that’’ when confronted by Trump’s team about the live fact check, the source said.

Trump’s campaign was assured that the NABJ would accommodate any requests it had, which included format, according to the source.

An NABJ spokesperson did not respond to a request seeking comment.

During the White House press briefing on Wednesday, which was happening at the same time as the NABJ event, NBC News read Trump’s comments to White House Press Secretary Karine Jean-Pierre and asked her to respond.

“As a person of color — as a Black woman who is in this position that is standing before you at this podium, behind this lectern — what he just said, what you just read out to me is repulsive. It’s insulting. And you know, no one has any right to tell someone who they are, how they identify. That is no one’s right,” she said.

A source close to Harris also said Trump’s comments were “painful.”

“It’s simply a lie and easily disproved,” this person added. “She went to Howard for Christ sake! She’s an AKA.”

While a student at Howard, Harris was a member of the Alpha Kappa Alpha Sorority, a historically Black organization.

Trump was also asked to clarify his comments during the June presidential debate, when he said immigrants were coming to the United States and taking “ Black jobs .”

“A Black job is anybody that has a job,” he said. “That’s what it is. Anybody that has — they’re taking the employment away from Black people. They’re coming in, and they’re coming in, they’re invading.”

There was a concerted effort put forward by Trump’s campaign in early 2024 to say it was going to push hard to win over more Black voters. The 12% he won in 2020 was the highest percentage earned by a Republican candidate for president in modern times, and the campaign was aiming to get around 20% in November. Recent NBC News polling had Trump at 12% with Black voters, in a survey that was taken before President Joe Biden dropped out of the race and Harris replaced him as the presumptive Democratic nominee.

In the days leading up to the NABJ event, there was a whirlwind of controversy from within the organization about whether Trump should have even been invited. Trump in the past has referred to a Black prosecutor as an “ animal ,” told Black Democratic members of Congress to “ go back ” to where they came from and referred to Black female journalists as “stupid,” “loser” and “nasty” — comments that in 2019 drew condemnation from NABJ.

Several of the group’s members expressed their opposition to his invitation on social media, and NABJ co-chair Karen Attiah stepped down in apparent reaction to the Trump invite.

“While my decision was influenced by a variety of factors, I was not involved or consulted with in any way with the decision to platform Trump in such a format,” Attiah, a Washington Post columnist, wrote on social media .

Tia Mitchell, the Washington correspondent for The Atlanta Journal-Constitution and the event’s co-chair, defended the Trump invite on social media.

“Some of yall need to take a step back and ask why you’re questioning why a group of JOURNALISTS wants to ask former and possibly future President Trump questions,” she said.

Malik Mitchell, a high school sports reporter for North Metro TV in Minnesota who attended the convention, said that he was hearing from relatives about the controversy.

“Coming into the hotel this morning, my family was sending me articles about Trump being here and already reacting,” he said. “I knew it was probably going to be a big fuss.”

He said the event is about “Black excellence” and does not think Trump “fits in that bubble.”

“It’s like if there is someone who has disrespected you on the street, and all of a sudden you’re inviting them for dinner,” he said. “That’s how I see it.”

Amya Henry, a recent graduate of Howard University who also attended, said she wanted to “see for herself” what Trump’s comments would be.

“I think it went well,” Henry said. “At first I was a little skeptical … but you know, it was just an interesting time.”  

Trump did little to turn down the heat as the question-and-answer session began, responding to Scott’s question about why Black voters should trust him by calling the delivery of the question “nasty.”

“I don’t think I have ever been asked a question in such a horrible manner,” Trump said. 

He also said that he was invited under “false pretenses” because his Democratic opponent was not also in attendance and took several swipes at Scott and ABC News throughout the event. Trump’s feud with ABC News has been building in recent weeks because he is unhappy the network is scheduled to host the next presidential debate.

Trump directly sparred with Scott for most of the event, and at one point appeared to reach over and grab her water bottle to tighten the cap.

After the initial back-and-forth with Scott, Trump went on to defend his record with Black voters.

“I think it was a very nasty question,” Trump said. “I have been the best president for the Black population since Abraham Lincoln.”

Scott followed up by asking about President Lyndon Johnson signing the Voting Rights Act of 1965, but Trump did not directly respond. 

Trump was also asked about his running mate, Ohio Sen. JD Vance, who has had a rocky rollout after new scrutiny on past comments about “childless cat ladies,” a term Vance used to question the leadership ability of people, mostly women, who choose to not have children.

Trump said that the moderators would have to “ask” Vance directly but shared his interpretation of the comments that have come to define Vance since he has become Trump’s running mate.

“What he is saying is that the family experience is an important thing, a very good thing,” Trump said.

In the same breath, he downplayed Vance’s political importance.

“Historically, the vice president in terms of the election does not have any impact,” Trump said. “You have 2-3 days where there is a lot of commotion … and then that dies down and it’s about the presidential pick.”

Vance, for his part, told reporters Wednesday evening on the tarmac at the Phoenix airport that Trump’s appearance at NABJ showed “one of the good things about him, the president doesn’t do scripted BS stuff.”

“He actually goes into hostile audiences,” Vance continued. “He answers tough questions. He pushes back against him, but he actually answers them and how nice it is to have an American leader who’s not afraid to go into hostile places and actually answer some tough questions.”

Vance went on to criticize Harris as a “chameleon,” saying she’s “flip-flopped on every issue.”

“I think he pointed out the fundamental chameleon like nature of Kamala Harris,” Vance continued. “I mean, you guys saw yesterday she was in Georgia, and she put on a southern accent for a Georgia audience.”

Asked if Vance questions whether Harris is Black, he responded, "What I question is why she presents a different posture, regardless, depending on which audience that she’s in front of, she’ll say one thing to one audience to say another thing to another audience to say something totally different to another audience."

Trump was also asked about comments he made during a Wisconsin rally in May about giving police “immunity from prosecution.”

Kadia Goba, a journalist from Semafor, questioned Trump about the issue in relation to a recent case in Illinois, where Sonya Massey, a Black woman, was shot and killed by police after she called 911. The officer, Sean Grayson, has pleaded not guilty to charges of first-degree murder, aggravated battery with a firearm, and official misconduct.

Trump seemed to backtrack and say that police should not get blanket immunity, and that the Chicago shooting did “not look good to me.”

“There is a big difference between being a bad person and making an innocent mistake,” Trump said. “But if someone made an innocent mistake, I would want to help that person.”

He went on to say there should be immunity for cops when it’s a “close call and very dangerous.” 

Matt Dixon reported from Tallahassee, Fla.; Yamiche Alcindor and Michelle Garcia reported from Chicago.

Matt Dixon is a senior national politics reporter for NBC News, based in Florida.

Yamiche Alcindor is an NBC News Washington correspondent.

Michelle Garcia is the editorial director of NBCBLK

150 Creative Questions for Kids That Spark Great Conversations

Plus, how to get kids to open up.

Questions About Family

Questions about the future, questions about the past, questions about favorites, questions to get their imaginations going, funny and silly questions for kids, "would you rather" questions for kids, questions for little kids, questions for big kids, when to keep quiet.

It's almost like magic: The kids get dropped off at school, they stay there all day presumably doing some kind of educational or social activities, and when they get picked up and asked what they did all day, the answer is invariably something like "not much" or "don't remember." How can all those hours mysteriously disappear?

So if they know the answers, it must be the way of getting to them that has to change. The questions adults ask might just be too vague for kids to respond onto. Instead, try going small: "Details about their day are usually good starting questions," Li says, "while a broad question like, 'What did you learn today?' is not."

Li adds that once you've gotten a good response to those smaller, specific questions, you can then use those as a stepping stone to broader, open-ended ones. A good example, she says, would be asking something like, "Did you raise your hand in class today?" Then you can follow up with something like,“Tell me more about that class and what you like or dislike about it.”

"Most children say 'I don't know' when asked the wrong question or when they don't want to talk," Li says. "When it happens, try asking a series of specific questions that elicit one-word answers. The key is to get them start talking and show your interest in what they do. When you hit the right question, they will start elaborating on it. Then you can follow up with an open-ended question."

If you manage to coax them out of their shells and catch them in a chatty mood, it helps to have some open-ended questions at the ready to keep the conversation flowing. These are some of the best questions for kids to help get to know them better. Some are ones you can break out often around the dinner table, while others you can break out at any time when you feel a lull in the conversation coming on. Plus, there's never a bad time for a good "Would you rather?" conversation!

Everyday Questions for Kids

On the way home, around the table or before bed, these might get kids to open up about their days.

• What was the best thing that happened to you today?
• What was the worst thing that happened to you today?
• What was your favorite thing you learned today?
• Who did you talk to or play with today?
• Did you raise your hand in school today? Were you called on?
• What special classes did you have today? Did you have art, music, or gym? What did you do in those classes?
• What was the school lunch today?
• Did anyone get in trouble today?
• Did anything really funny happen today?
• What was the hardest thing you had to do today? What was the easiest?
• Did you do anything brave or kind today?
• Did you read any books today? Did you like them?
• Do you have any questions about anything that happened today?
• What are you most grateful for today?
• What's on the schedule for tomorrow?

Often, we don't become interested in learning about our families until it's too late. These family-history questions will help kids learn more about their relatives and where they came from.

• When is your birthday? Do you share your birth month with any family members? Do you know your birthstone, birth flower or zodiac sign?
• What does your name mean? Why was that name chosen for you? Does anyone else in the family share your name or middle name?
• How many people are in your family? How many siblings? How many cousins, aunts, uncles, etc.?
• Where did your parents grow up?
• What do you think your parents do for work?
• Do you know all your grandparents' names? Do you know where they were from?
• Do you know how your parents met? How your grandparents met?
• What's your favorite thing to do for fun on weekends? When they were your age, what were your parents' favorite thing to do for fun on weekends? What about your grandparents?
• What languages do you speak in your family?
• What's one thing that makes your family special?
• Who in family do you look most like? Who do you act like?
• Who is the oldest person in your family? Who is the youngest?
• Who is the best artist in your family? The best musician? Cook? Who's the funniest?
• If you could swap places with one person in your family, who would it be and why?
• What's your favorite family tradition?

Where do they see themselves in the future? These are fun because the answers change all the time, so you can use them again and again.

• What's something you're looking forward to?
• What goals do you have for the next year?
• Where do you want to live when you grow up?
• What does your dream house look like?
• What do you want to do for a job when you grow up? What job would you want to do least ?
• What kind of car would you like to drive?
• What skill or hobby would you most like to learn in the future?
• If you could go anywhere in the world, what place would you most want to travel to? Why?
• If you could sign up for one travel experience — like bungee jumping, skydiving, horseback riding, surfing, scuba diving, exploring ruins — what would it be?
• Do you think you'll attend college? What kind of campus do you imagine you'll want?
• Do you want to have kids? How many?
• What are you looking forward to most about getting older?
• How do you think your generation will change the world for the better?
• What do you think will be most different about living in the future?
• Is there anything that scares or worries you about the future?

It's funny the details they remember most about a trip or event — sometimes seemingly insignificant details are the ones that have the most salience. Access their memories with these questions.

• What's the first thing you remember?
• What's a memory that makes you happy?
• What's the luckiest thing that's ever happened to you?
• What's the best present you ever got?
• What was the best trip you ever took?
• What was the best birthday you ever had?
• What's the last thing that made you laugh really hard?
• What's your favorite age to be so far?
• What's the strangest thing that's ever happened to you?
• What's the best advice you've ever received?
• How did you meet your best friend? What was your first impression of them?
• Where is your favorite place in the world, and what's your happiest memory there?
• What was your most embarrassing moment?
• What's one mistake you wish you could go back and fix?
• What's one thing you've done that you wish you can do again?

Kids often have their favorite colors and books on the tip of their tongues, ready to be asked. (But do you know your answers to these questions?)

• What's your favorite book? Why?
• What's your favorite TV show? Why?
• What's your favorite movie? Why?
• Who is your favorite character in any of the above? Why?
• What's your favorite toy or game? Why?
• What’s your favorite color?
• What's your favorite number?
• What's your favorite word?
• What's your favorite sports team?
• What's your favorite song right now?
• What's your favorite thing to eat for breakfast? Lunch? Dinner? Dessert? Snack?
• What's your favorite joke?
• What does your favorite outfit look like?
• What's your favorite subject in school?
• What's your favorite holiday?

Get their creativity going into overdrive — no question is too off-the-wall!

• If you had a time machine, what time would you travel to? What would you do?
• If you could make any invention in the world, what would you invent?
• If you won a million dollars, what would you buy?
• If you could change your name, what would you change it to? Why?
• If you could have one superpower, what would it be?
• If you were a parent, what new rules would you make for your family? Which ones would you ditch?
• If you were principal of your school, what new rules would you make? Which ones would you ditch?
• If you were president of the country, what new laws would you make? Which ones would you ditch?
• If you were stranded on a desert island, what three things would you want to have with you?
• If you could switch places with anyone for a day, who would you pick?
• If you saw a shooting star, what would you wish for?
• If you could be a celebrity, what would you want to be famous for?
• If you could teleportation, where would you go? Why?
• If you had to come up with a family crest and a motto, what would it be?
• If you could live in any fictional world, which one would you choose? Why?

Conversations don't always have to be so serious. Try these to get a laugh!

• If you could switch places with your pet for a day, what would your day be like?
• If your stuffed animals could talk, what would they say?
• If you woke up and there were suddenly no rules, what's the first thing you would do?
• What is the silliest face you can make?
• If you could only eat one food for the rest of your life, what would it be?
• What would life be like if you had eight arms like an octopus?
• Can you wiggle your ears? Touch your tongue to your nose? Raise only one eyebrow?
• If you were given permission to make the biggest mess ever, what would you do?
• What's the weirdest noise you can make?
• Which animal would you think has the smelliest farts?
• What's your silliest talent?
• If you could choose one of your toys to come to life, which one would you pick? Why?
• What do you think goldfish think about all day?
• What's the wackiest thing you cold put on a pizza that you would actually eat?
• What sound do you think a giraffe should make?

It's not really the answers to these questions that are interesting, but how kids justify them that show how their minds work.

• Would you rather take a trip to a city or the beach?
• Would you rather have the power to fly or the power to be invisible?
• Would you rather explore the bottom of the ocean or the deepest reaches of outer space?
• Would you rather be as small as a ladybug or as big as an elephant?
• Would you rather have wings or a tail?
• Would you rather have a pet cat or a pet dog?
• Would you rather be able to wake up earlier or go to bed later?
• Would you rather have a ghost in your attic or a monster under your bed?
• Would you rather live someplace that's warm all the time or someplace where there's always snow on the ground?
• Would you rather ride a horse or a motorcycle?
• Would you rather have a pet dragon or a pet unicorn?
• Would you rather be super lucky or super smart?
• Would you rather time travel to the past to see dinosaurs, or to the future to see what's to come?
• Would you rather have a house with a slide staircase or a house with a secret passageway?
• If you had to give one up, would you rather give up screen time or give up candy?

Even the littlest conversationalists can get in on the fun with these icebreakers.

• What's your favorite animal?
• What's your favorite thing to color?
• What would your best day be like?
• What do you like to do most when you go to a playground?
• If you opened a store, what would you sell?
• Would you rather be a superhero or a princess? Why?
• What's your favorite thing to do outside?
• What's your favorite thing to do inside?
• What's your favorite room where you live? Why?
• If you had a camera, what would you want to take pictures of?
• What's something you're really good at?
• What makes you smile or laugh?
• If you had to name a pet cat, what name would you pick? What about dog? Bear? Dragon? Unicorn?
• If you could learn any language, what would it be?
• If you could play any instrument, what would it be?

Bigger kids mean bigger questions — and more thoughtful answers.

• What's your best talent?
• What's one thing you wish you were better at?
• What's one thing that makes you unique?
• What qualities do you look for in a friend?
• Who is someone you look up to? Why?
• What do you like to daydream about?
• What's one thing I don't already know about you?
• When was the last time you had to do something really hard? How did you do it?
• When was the last time you went out of your way to be nice to someone? What did that feel like?
• What worries you most?
• Who knows you the best?
• What's the wackiest dream you've had recently?
• Who has been your favorite teacher so far? Why?
• If you won $100, what would you buy? What if it were $500?
• What makes you feel confident?

"As they grow, how we handle these conversations will determine whether they will still want to talk to us," Li says. "Good conversations are those that engage them with their interest so they feel heard and understood. Bad ones are those that interrogate, judge, lecture or dismiss, making them feel unheard. Conversations like these are also good opportunities to validate their feelings and coach them on coping with emotions."

And sometimes, kids don't want to talk at all. "If nothing works, you can start talking about something you experienced that day," Li adds. "Do this only if they're interested in listening. Otherwise, it may mean that they want some quiet time." And there's nothing wrong with that.

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; she previously wrote about parents and families at Parents and Working Mother . She lives with her husband and daughter in Brooklyn, where she can be found dominating the audio round at her local bar trivia night or tweeting about movies.

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