chapter 3 methodology data collection

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Download Free PDF

CHAPTER 3 - RESEARCH METHODOLOGY: Data collection method and Research tools

As it is indicated in the title, this chapter includes the research methodology of the dissertation. In more details, in this part the author outlines the research strategy, the research method, the research approach, the methods of data collection, the selection of the sample, the research process, the type of data analysis, the ethical considerations and the research limitations of the project. The research held with respect to this dissertation was an applied one, but not new. Rather, numerous pieces of previous academic research exist regarding the role of DMOs in promoting and managing tourist destinations, not only for Athens in specific, but also for other tourist destinations in Greece and other places of the world. As such, the proposed research took the form of a new research but on an existing research subject. In order to satisfy the objectives of the dissertation, a qualitative research was held. The main characteristic of qualitative research is that it is mostly appropriate for small samples, while its outcomes are not measurable and quantifiable (see table 3.1). Its basic advantage, which also constitutes its basic difference with quantitative research, is that it offers a complete description and analysis of a research subject, without limiting the scope of the research and the nature of participant’s responses (Collis & Hussey, 2003).

Related papers

business ethics and leadership, 2020

As the tourism sector is continually evolving, touristic destinations and service providers should give close and thoughtful attention to customers' satisfaction, particularly during the Covid-19 pandemic period. Tourism for Greece represents one of the most valuable pillars of the economy and the impact of the pandemic to the sector and GDP will be significant. In this era, it is evident the importance of the Sustainable Development Goals and effective Destination Management that will take into consideration all aspects of the local communities. Customer satisfaction is crucial to improving strategies that destinations must follow to service quality and satisfaction management strategies. Recent consumer and technological trends make customer satisfaction more important than ever. This paper aims to investigate the characteristics, preferences, images, satisfaction levels, and the overall experience gained by the tourists visiting Lesvos island in the North Aegean Region Greece. Primary research was conducted and the airport of the island during departure in 2019. The useful gathered questionnaires (201) provided helpful information to the island's DMO related to the visitors' demographic characteristics, destination perception, awareness and competitiveness, satisfaction and overall experience. The basic research findings were the strong impression of the visitors about the authenticity of the destination. They also believe that prices are excellent and the rate of value for money is high. At the same time, visitors think that the island is not promoted very good and the image/brand of the island is not very clear and well defined. It is the first research conducted to visitors departing from Lesvos island to the authors' best knowledge. The results and discussion of this study will be useful to the islands' DMO and the island's tourism authorities and the North Aegean Region and other similar island destinations, which wish to maximize the benefits of tourism development.

DOI: 10.13140/2.1.3231.1683 INDEPENDENT STUDΥ - THESIS " Athens as an international tourism destination: An empirical investigation to the city’s imagery and the role of local DMO’s.” The aim of this project was to identify the role of DMOs in promoting Athens as a tourist destination, as well as to evaluate their effectiveness in terms of marketing and managing the tourist product of Athens, its popularity and imagery. The aim of this thesis is to identify the role of DMOs in promoting Athens as a tourist destination, as well as to evaluate their effectiveness in terms of marketing and managing the tourist product of Athens, its popularity and imagery. For that purposes, 6 personal interviews were conducted with executives who were working in 6 famous local DMOs operating both generally in Greece and specifically in Athens. The result of this study indicated that DMOs are playing a crucial role for the promotion of Athens as a tourist destination. DMOs key responsibilities include: development of sophisticated online marketing strategies, creation of high quality published material, participation in international tourism fairs for developing relationships with key stakeholders and development of network synergies with airline companies, and international tourism organizations. Athens is a destination with great potential for future growth and for that reason DMOs have designed certain plans for the next three years in order to exploit the opportunities which are presented. The future plans of the DMOs give particular emphasis in the opening in new tourist markets and more particularly in the markets of Russia, Turkey China, and USA. Besides, DMOs will focus in five forms of tourism which can be developed successfully in Athens, namely: 1) cultural tourism, 2) health tourism, 3) luxury tourism, 4) city break tourism, and 5) convention tourism On the other hand, the executives of the DMOs underlined several problems which prevent the tourism development of Athens. The majority of these problems are related with the business environment in Greece which has become less competitive due to the crisis. Besides, the city as a destination faces the problems of seasonality as well as missing infrastructures. Finally, the research showed that DMOs have established strong and long term relationships with DMOs in foreign countries. These partnerships allow the Greek DMOs to be updated concerning the trends of the global tourism market as well as enhance the movement of tourists between cooperating countries. Nevertheless, the promotion of Athens as a tourism destination requires a more concerted effort between the public and the private stakeholders which are involved in the tourism industry. The benefits will be multiplied for businesses, the state and the society in general. Keywords & terms: Destination Marketing Organizations, DMO’s, tourism destination, tourist product, popularity & imagery, interviews, online marketing strategies, Athens, Greece, international tourism fairs, stakeholder relationships, network synergies, airline companies, future growth, tourist markets, cultural tourism, health tourism, luxury tourism, city break tourism, convention tourism, tourism development of Athens, business environment in Greece, seasonality, infrastructures

HOTELARIA & TURISMO UNIV ALGARVE, PORTUGAL, 2020

Dear Participant, I am Spyros Langkos and I am collecting data from you which will be used in my dissertation for: Athens as an international tourism destination. An empirical investigation to the city’s imagery and the role of local DMO’s, as part of my MSc in Marketing Management at the University of Derby. The objective of the dissertation research, will be to evaluate the contribution of Athens DMO’s towards the rising popularity of the city of Athens as an international destination within the context of Destination Marketing and the information you will be asked to provide will be used to help to provide insights to achieve this objective. The data you provide will only be used for the dissertation, and will not be disclosed to any third party, except as part of the dissertation findings, or as part of the supervisory or assessment processes of the University of Derby. The data you provide will be kept until the 31st of December 2014, so that it is available for scrutiny by the University of Derby as part of the assessment process. If you feel uncomfortable with any of the questions being asked, you may decline to answer specific questions. You may also withdraw from the study completely, and your answers will not be used. And, if you later decide that you wish to withdraw from the study, please write to me at Spyros Langkos, email: [email protected] no later than the 30th of March 2014 and I will be able to remove your response from my analysis and findings, and destroy your response. The Researcher Spyros Langkos

Turismo y Sociedad, 2019

One of the most important tools for conducting research on tourism topics is the utilised research method. Leguizamón’s book shows the adequacy of the scientific method to examine research problems in tourism issues. The systematic process described in the book includes the research problem delimitation, research hypothesis formulation, data collection, hypothesis testing and analysis and interpretation of results. The scientific method has been applied in experimental studies (whether causal or quasi-experiments as noted by the author) on diverse tourism issues, including the demand for international (schiff & Becken, 2011) and domestic (Alegre, Mateo, & pou, 2013) tourism, on competition in the package tour industry (Davies & Downward, 1998), on the impact of tourism on economic growth (Ivanov & Webster, 2007) and poverty alleviation (Croes & Vanegas, 2008), among other issues. The volume provides other research designs besides experimental research that can be applied to tourism related issues, including exploratory, descriptive and evaluative designs.

This abstract book includes all the summaries of the papers presented at the 9th Annual International Conference on Tourism 10-13 June 2013, organized by the Sciences and Engineering Research Division of the Athens Institute for Education and Research. In total there were 34 papers and 45 presenters, coming from 19 different countries (Australia, Canada, China, Cyprus, Egypt, Hong Kong, Hungary, Ireland, Israel, Lithuania, Poland, Portugal, South Africa Spain, Taiwan, Turkey, UAE, UK, USA). The conference was organized into IX sessions that included areas of Tourism Marketing Issues, Tourism Destination and Development, Special Tourism Themes Entrepreneurship, Economics and Business in the Tourism Industry and other related fields. As it is the publication policy of the Institute, the papers presented in this conference will be considered for publication in one of the books of ATINER.

The tourism industry in Greece is one of the most important sectors of the country’s economy it terms of value (Hellenic Statistical Authority, 2014). There are several public and private organizations which are involved in the tourism industry in Greece for promoting destinations such as the Destination Management Organizations (DMOs). In this context, the aim of this project is to evaluate the contribution of Athens DMO’s towards the rising popularity of the city of Athens as an international destination within the context of Destination Marketing. More specifically, the project has the following objectives:  To identify the activities which are performed by DMOs for promoting Athens and to evaluate the strategic role of DMO’s.  To identify the importance of destination marketing through its application in the Greek Tourism Industry and the particular case of Athens.  To portrait the opinions and activity planning of Greek DMO’s Executives, who are considered to be experts in the tourism field.  To provide insights and new trends of high informational value about the Tourism Industry in Athens.  To highlight the latest incentives and programming concerning the city’s future developments.  To identify the key problems that Athens faces as a tourist destination and to recommend points for improvement from the DMOs perspective.

SAARC Journal of Social Sciences, 2024

The paper examines relationship between the various development and welfare schemes and the SDGs at the village level in India. The objective of the paper is to enlist of the schemes functional at the village level that directly benefit the village households and measure the extent of benefits from different schemes by households categorized on the basis of income, social groups, occupation and land ownerships. The coverage of beneficiaries and financial assistance received by the villagers helps us to see a composite picture of the SDG implementation in the village linking it with policy impact. It further analyses whether the beneficiaries have utilized the resources distributed under the welfare schemes for its targeted purpose. The research was conducted in Emped village of India by collecting information from all 287 households in year 2017. Although more than 50 schemes were implemented in the state, the study covered only 29 schemes which had at least one beneficiary household in the village. Majority of the households benefited from schemes like the Public Distribution System, direct benefit transfer to farmers, employment guarantee and mid-day-meal scheme. But a very few were benefited from the large ticket schemes like housing scheme. Schemes addressed to women like the assistance to pregnant women were effective. Most of the assistance received from agricultural development schemes are spent on intended purpose, whereas others were spent on consumption purpose. Though these schemes were helpful in addressing the needs of the poor and the needy, there was delay in fund reimbursement, leakages, and exclusion errors. The relationship between monetary benefits received and income of households is best represented by a ‘inverted U shape’ curve indicating that most of the benefits from welfare programmes were received by the high and middle-income category excluding the poorest section.

Journal of the Air & Waste Management Association, 2001

Academia Letters, 2021

ORIENS ANTIQVVS SERIES NOVA, 2021

A Companion to Biological Anthropology, 2010

Acento y longitud vocalica en el tepehuano del sureste , 2015

Academia Edu, 2024

Research JournalAl Baṣīrah

AAPG Bulletin, 2021

NUNES, D.; LIMA, L.C. História da Cultura Jurídica e Ordenamento Jurídico Internacional: Escritos em homenagem ao prof. Arno Dal Ri Jr. Rio de Janeiro: Lumen Juris , 2022

Entrepreneurship and Community Development, 2023

Computer Graphics Forum, 2004

Gülhane tıp dergisi, 2006

Nature Medicine, 2006

Critical Care Medicine, 2009

International Journal of Ophthalmology, 2020

Iet Generation Transmission & Distribution, 2017

Related topics

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024