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Cover Letter Examples for Sales and Marketing Jobs

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How to Write a Sales Cover Letter

Personalize your cover letter.

• Review Examples and Templates
• Sample Sales Cover Letter

Sample Marketing Cover Letter

• More Sales, Marketing, & PR Letters

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job.

Here are tips for how to write a strong sales, marketing, or public relations cover letter and what you should include, with examples and a template to download.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Make Your Achievements Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example:

• Consistently growing YOY sales by 20% each year for the last five years;
• Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
• Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy.

You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job. 

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Learn what marketing skills and sales skills employers are looking for.

But aim to discuss your skills in the context of previous achievements. Rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers.

Make sure your pitch in the cover letter is calibrated to your audience—write a letter that targets the company and its needs. 

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Review Letter Examples & Templates

Review the examples of sales- and marketing-related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best-qualified candidate.

Sample Cover Letter for a Sales Position

This is an example of a cover letter for a sales position.  Download the letter template  (compatible with Google Docs and Word Online) or see below for more examples.

Sample Sales Cover Letter (Text Version)

Tina Applicant 123 Main Street Anytown, CA 12345 555-555-5555 tina.applicant@email.com

July 20, 2020

Alcore Pharmaceuticals 123 Business Rd. Business City, NY 54321

Dear Sales Team Leader,

I was excited to find your website posting for a new pharmaceutical sales representative. I recently graduated from Marybore University with a degree in microbiology, and I meet all of your requirements for an entry level sales position.

I believe I would be a great fit with Alcore Pharmaceuticals because, in addition to my background in chemistry and microbiology, I’ve acquired many skills necessary to perform as a successful sales professional. I have:

• Strong presentation skills from my minor in mass communications
• Knowledge of pharmacology and medical terminology
• Proficiency with word processing and spreadsheet software
• The ability to function independently while also being a team player
• A driver's license and flexible schedule

Thank you so much for taking the time to review this introduction. I’ve included my resume for your review. My cell phone number is 555-555-5555 and my email is myname@myemail.com.

Tina Applicant

Marketing Cover Letter Email

Subject: Marketing Specialist Position - Your Name

Dear Marketing Team Leader,

I was excited to find the posting for a Marketing Specialist on the careers page of the Fairfield Credit Union website. I meet all of your requirements and I am confident I would be a valuable addition to your marketing team.

I am adept at all forms of marketing, with an expertise in digital platforms. At my current position, I'm in charge of several advertising campaigns that have increased company revenue by 25 percent in the past year alone.

With more than five years of relevant experience, I can bring to Fairfield Credit Union:

• Creativity and imagination
• Interpersonal and corporate communication skills
• Strong analytical skills
• Effective copywriting
• An ability to identify and reach out to stakeholders and influencers

I’ve included my resume for your review. If you have any questions, feel free to contact me at 555-555-5555 or by email, myname@myemail.com. Thank you for taking the time to read this introduction and to review my application. I am truly excited about this opportunity.

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Sales And Marketing Cover Letter Examples And Template

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Professional Sales And Marketing Manager Cover Letter Examples for 2024

Your sales and marketing manager cover letter must showcase your ability to lead and inspire a team. Demonstrate a proven track record in driving growth and meeting targets. Highlight your expertise in developing strategies and your capacity to analyze market trends. Show them innovative approaches you've used to capture new business opportunities.

Cover Letter Guide

Sales And Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales And Marketing Manager Cover Letter

Key Takeaways

Embarking on your job hunt, you've probably realized a sales and marketing manager cover letter is your golden ticket to standing out. It's tempting to regurgitate your resume, but your cover letter should weave a compelling narrative around your proudest professional moment instead. Striking a balance between formality and originality, all while avoiding overused clichés, can be tricky. And remember, brevity is key—your impactful story must fit on one page. Let's learn how to craft a cover letter that captivates without overwhelming.

• Introduce your profile to catch recruiters' attention;
• Use professional templates and examples to make sure your sales and marketing manager cover letter follows the best industry standards;
• Settle on your most story-worthy achievement to shine a light on what makes your application unique;
• Write a sales and marketing manager cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the sales and marketing manager cover letter it would write for you.

If the sales and marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales Marketing Manager resume guide and example
• Sales Associate cover letter example
• Account Manager cover letter example
• Sales Development Manager cover letter example
• Sales Lead cover letter example
• Walmart cover letter example
• Furniture Sales cover letter example
• Clothing Store cover letter example
• Sales Advisor cover letter example
• Pharmaceutical Sales cover letter example
• Travel Consultant cover letter example

Sales And Marketing Manager cover letter example

Olivia Davis

New York City, NY

+1-(234)-555-1234

[email protected]

• Highlighting specific, quantifiable achievements in previous roles, such as the "150% uplift" in lead generation, which provides concrete evidence of success and capabilities.
• Aligning past experience with the prospective company's vision and values, such as innovation in payment solutions, to show how past work directly correlates with the future goals of the new company.
• Demonstrating leadership by mentioning the lead of a robust team, which is crucial for a managerial position as it showcases the ability to drive performance and motivate a team.
• Expressing knowledge and analysis of market trends, which is important in sales roles to tailor campaigns and increase market share.

Structuring and formatting your sales and marketing manager cover letter

Here's what the structure of your sales and marketing manager cover letter should include:

• Header (with your name, the position you're applying for, and the date);
• Salutation (or greeting);
• Introductory paragraph (or your opening statement);
• Body paragraph (or further proof of your experience);
• Closing paragraph (with a call to action);
• Signature (that is optional).

Use the same font for your sales and marketing manager resume and cover letter - modern fonts like Lato and Rubik would help you stand out.

Your sales and marketing manager cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder .

When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).

On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your sales and marketing manager cover letter.

The top sections on a sales and marketing manager cover letter

• Header: Include your name, professional contact information, and the date to ensure the recruiter knows who you are and how to reach you, as well as providing the context of timing for your application.
• Greeting: Address the hiring manager by name if possible, to personalize your application and demonstrate your attention to detail, which is crucial in sales and marketing roles.
• Opening Paragraph: Start with a strong hook and clearly state the position you're applying for, highlighting your enthusiasm for the role and the company to show that you're a motivated candidate who has done their research.
• Body: In one or two paragraphs, outline your relevant experience, key achievements in previous sales and marketing roles, and specific skills that align with the job description, using metrics when possible to quantify your success.
• Closing: Conclude with a call to action encouraging the recruiter to contact you for an interview, reiterate your excitement about the opportunity, and thank them for considering your application, which reflects good sales etiquette by effectively 'closing the deal'.

Key qualities recruiters search for in a candidate’s cover letter

• Strong strategic thinking: To identify market trends and craft effective sales strategies.
• Proven track record in sales: Demonstrates the ability to convert leads into customers and meet targets.
• Excellent communication skills: To articulate value propositions and negotiate deals effectively.
• Leadership and team management: To inspire and guide sales teams towards achieving goals.
• In-depth knowledge of marketing principles and digital marketing tools: To optimize campaigns and create synergy between sales and marketing efforts.
• Analytical skills to interpret sales data and market research: To make informed decisions and improve sales performance.

How to greet recruiters in your sales and marketing manager cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your sales and marketing manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

• greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
• using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
• writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Director,
• Dear Mr./Ms. [Last Name],
• Dear [Job Title] Search Committee,
• Dear [First Name] [Last Name],

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your sales and marketing manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your sales and marketing manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your sales and marketing manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your sales and marketing manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

The middle or body of your sales and marketing manager cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your sales and marketing manager cover letter, it's time to get down to business .

Hear us out, the body of your sales and marketing manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or sales and marketing manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Finishing off your sales and marketing manager cover letter with what matters most

So far, you've done a fantastic job in tailoring your sales and marketing manager cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your sales and marketing manager cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

Lacking experience: here's how to write your sales and marketing manager cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your sales and marketing manager cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

We hope this sales and marketing manager cover letter writing guide has shown you how to:

• Format your sales and marketing manager cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
• Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
• Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
• Introducing your biggest achievement and the skills it has taught you in your sales and marketing manager cover letter body;
• Write no more than two sentences in your sales and marketing manager cover letter introduction to set the right tone from the get-go.

Cover letter examples by industry

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• Content tailored to the job posting you're applying for
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