Dependent variable: TEA | Dependent variable: TEA opportunity | Dependent variable: TEA necessity | Dependent variable: TEA | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Model 1 | Model 2 | Model 3 | Model 4 | Model 5 | Model 6 | |||||||
Coef. | SE | Coef. | SE | Coef. | SE | Coef. | SE | Coef. | SE | Coef. | SE | |
Charismatic/value-based leadership | 22.8020** | 9.7961 | 28.8690*** | 8.4639 | 14.9301** | 6.5921 | 7.3045** | 3.4408 | 2.6437 | 94.6457 | ||
Team-oriented leadership | −34.3159*** | 12.069 | −36.3344*** | 11.5369 | −22.2266** | 8.1216 | −11.7021** | 4.2391 | −80.023 | 82.7582 | ||
Self-protective leadership | 3.8778 | 7.375 | 1.5749 | 4.9629 | 2.2592 | 2.5904 | ||||||
Participative leadership | 2.1813 | 5.1523 | 2.1514 | 3.4671 | 1.2296 | 1.8097 | −2.3496 | 30.5188 | ||||
Humane leadership | 5.9816 | 4.4288 | 4.4332 | 2.9803 | 1.8672 | 1.5556 | 119.4207** | 49.5153 | ||||
Autonomous leadership | −9.2734*** | 3.252 | −10.2160*** | 3.0272 | −5.9846** | 2.1884 | −2.9291** | 1.1422 | 24.7617 | 84.6843 | ||
Autonomous leadership × charismatic | 3.3933 | 24.4841 | ||||||||||
Autonomous leadership × team oriented | 12.7852 | 21.3633 | ||||||||||
Autonomous leadership × participative | 0.9606 | 7.8309 | ||||||||||
Autonomous leadership × humane | −28.7572** | 12.6296 | ||||||||||
lnGDP-PPP | −2.3838** | −3.0539*** | 0.8684861 | −2.8943*** | 0.8687 | −1.8974*** | 0.5844 | −1.1279*** | 0.3051 | −2.5941*** | 0.9224752 | |
Corruption | −4.3608*** | −4.2091** | 1.915403 | −5.8361*** | 1.2897 | −2.7164* | 1.2889 | −1.5549** | 0.6727 | −3.7395*** | 1.6884 | |
Constant | 79.6773*** | 144.3422* | 69.18779 | 174.3506*** | 60.1198 | 87.2667* | 46.5586 | 47.6337* | 24.3016 | 25.4710*** | 300.1459 | |
7.69 | 5.59 | 8 | 5.08 | 5.88 | 4.95 | |||||||
Prob. > | 0.0019 | 0.0004 | 0.0001 | 0.0008 | 0.0003 | 0.0007 | ||||||
0.3315 | 0.6414 | 0.5881 | 0.619 | 0.653 | 0.7124 | |||||||
Adj. | 0.2884 | 0.5267 | 0.5146 | 0.4971 | 0.542 | 0.5685 | ||||||
Root MSE | 8.544 | 6.9683 | 7.0567 | 4.6892 | 2.4476 | 6.6531 |
Notes: Coef.: coefficient. * p <0.10; ** p <0.05; *** p <0.01
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The authors acknowledge useful comments by Professor Harry Matlay and two anonymous referees. Particularly, Claudia Félix acknowledges financial support for PhD studies from Tecnológico de Monterrey. Sebastian Aparicio acknowledges financial support for PhD studies from COLCIENCIAS PhD Program/Chapter 3 (617/2013), Enlaza Mundos Municipio de Medellín (2013), and Fundación ECSIM. Also, David Urbano acknowledges the financial support from Projects ECO2017-87885-P (Spanish Ministry of Economy & Competitiveness) and 2017-SGR-1056 (Economy & Knowledge Department–Catalan Government).
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North terrace campus - semester 1 - 2024, course details.
Course Code | ENTREP 3015 |
---|---|
Course | Entrepreneurial Leadership |
Coordinating Unit | Entrepreneurship, Commercialisation & Innov Centre |
Term | Semester 1 |
Level | Undergraduate |
Location/s | North Terrace Campus |
Units | 3 |
Contact | Up to 3 hours per week |
Available for Study Abroad and Exchange | Y |
Assessment | Individual and group assignment, quizzes |
Course Coordinator: Tyler Key
The full timetable of all activities for this course can be accessed from Course Planner .
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute | Course Learning Outcome(s) |
---|---|
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts. | 1,2,3 |
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges. | 1-3 |
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals. | 2,3 |
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities. | 1-3 |
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society. | 3 |
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions. | 2,3 |
Recommended resources.
Library Resources The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources .
Learning & teaching modes.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
Assessment summary.
# | Assessment Task | Task Type | Length | Weight | Learning Outcomes |
---|---|---|---|---|---|
1 | Business Proposal | Individual | Max. 2,500 words | 40% | 1-3 |
2 | Quiz Questions (12) | Individual | 10 questions per quiz | 20% | 1-3 |
3 | Group Presentation (Case Study) | Group | 15 minutes | 30% | 1-3 |
4 | Class Participation | Individual | Ongoing | 10% | 1-3 |
Assessment detail.
All text based assignments must be submitted via MyUni:
Grades for your performance in this course will be awarded in accordance with the following scheme:
Grade | Mark | Description |
---|---|---|
FNS | Fail No Submission | |
F | 1-49 | Fail |
P | 50-64 | Pass |
C | 65-74 | Credit |
D | 75-84 | Distinction |
HD | 85-100 | High Distinction |
CN | Continuing | |
NFE | No Formal Examination | |
RP | Result Pending |
Further details of the grades/results can be obtained from Examinations .
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs .
Final results for this course will be made available through Access Adelaide .
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
This section contains links to relevant assessment-related policies and guidelines - all university policies .
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer .
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Leadership, entrepreneurship, and strategy, learning objectives.
The principles of management are drawn from a number of academic fields, principally, the fields of leadership, entrepreneurship, and strategy.
If management is defined as getting things done through others, then leadership should be defined as the social and informal sources of influence that you use to inspire action taken by others. It means mobilizing others to want to struggle toward a common goal. Great leaders help build an organization’s human capital, then motivate individuals to take concerted action. Leadership also includes an understanding of when, where, and how to use more formal sources of authority and power, such as position or ownership. Increasingly, we live in a world where good management requires good leaders and leadership . While these views about the importance of leadership are not new (see “Views on Managers Versus Leaders”), competition among employers and countries for the best and brightest, increased labor mobility (think “war for talent” here), and hypercompetition puts pressure on firms to invest in present and future leadership capabilities.
P&G provides a very current example of this shift in emphasis to leadership as a key principle of management. For example, P&G recruits and promotes those individuals who demonstrate success through influence rather than direct or coercive authority. Internally, there has been a change from managers being outspoken and needing to direct their staff, to being individuals who electrify and inspire those around them. Good leaders and leadership at P&G used to imply having followers, whereas in today’s society, good leadership means followership and bringing out the best in your peers. This is one of the key reasons that P&G has been consistently ranked among the top 10 most admired companies in the United States for the last three years, according to Fortune magazine.
Whereas P&G has been around for some 170 years, another winning firm in terms of leadership is Google, which has only been around for little more than a decade. Both firms emphasize leadership in terms of being exceptional at developing people. Google has topped Fortune’s 100 Best Companies to Work for the past two years. Google’s founders, Sergey Brin and Larry Page, built a company around the idea that work should be challenging and the challenge should be fun. Google’s culture is probably unlike any in corporate America, and it’s not because of the ubiquitous lava lamps throughout the company’s headquarters or that the company’s chef used to cook for the Grateful Dead. In the same way Google puts users first when it comes to online service, Google espouses that it puts employees first when it comes to daily life in all of its offices. There is an emphasis on team achievements and pride in individual accomplishments that contribute to the company’s overall success. Ideas are traded, tested, and put into practice with a swiftness that can be dizzying. Observers and employees note that meetings that would take hours elsewhere are frequently little more than a conversation in line for lunch and few walls separate those who write the code from those who write the checks. This highly communicative environment fosters a productivity and camaraderie fueled by the realization that millions of people rely on Google results. Leadership at Google amounts to a deep belief that if you give the proper tools to a group of people who like to make a difference, they will.
My definition of a leader…is a man who can persuade people to do what they don’t want to do, or do what they’re too lazy to do, and like it.
Harry S. Truman (1884–1972), 33rd president of the United States
You cannot manage men into battle. You manage things; you lead people.
Grace Hopper (1906–1992), Admiral, U.S. Navy
Managers have subordinates—leaders have followers.
Chester Bernard (1886–1961), former executive and author of Functions of the Executive
The first job of a leader is to define a vision for the organization…Leadership is the capacity to translate vision into reality.
Warren Bennis (1925–), author and leadership scholar
A manager takes people where they want to go. A great leader takes people where they don’t necessarily want to go but ought to.
Rosalynn Carter (1927–), First Lady of the United States, 1977–1981
It’s fitting that this section on entrepreneurship follows the discussion of Google. Entrepreneurship is defined as the recognition of opportunities (needs, wants, problems, and challenges) and the use or creation of resources to implement innovative ideas for new, thoughtfully planned ventures. Perhaps this is obvious, but an entrepreneur is a person who engages in the process of entrepreneurship. We describe entrepreneurship as a process because it often involves more than simply coming up with a good idea—someone also has to convert that idea into action. As an example of both, Google’s leaders suggest that its point of distinction “is anticipating needs not yet articulated by our global audience, then meeting them with products and services that set new standards. This constant dissatisfaction with the way things are is ultimately the driving force behind the world’s best search engine.”
Entrepreneurs and entrepreneurship are the catalysts for value creation. They identify and create new markets, as well as foster change in existing ones. However, such value creation first requires an opportunity. Indeed, the opportunity-driven nature of entrepreneurship is critical. Opportunities are typically characterized as problems in search of solutions, and the best opportunities are big problems in search of big solutions. “The greater the inconsistencies in existing service and quality, in lead times and in lag times, the greater the vacuums and gaps in information and knowledge, the greater the opportunities.” In other words, bigger problems will often mean there will be a bigger market for the product or service that the entrepreneur creates. We hope you can see why the problem-solving, opportunity-seeking nature of entrepreneurship is a fundamental building block for effective principles of management.
When an organization has a long-term purpose, articulated in clear goals and objectives, and these goals and objectives can be rolled up into a coherent plan of action, then we would say that the organization has a strategy. It has a good or even great strategy when this plan also takes advantage of unique resources and capabilities to exploit a big and growing external opportunity. Strategy then, is the central, integrated, externally-oriented concept of how an organization will achieve its objectives. Strategic management is the body of knowledge that answers questions about the development and implementation of good strategies.
Strategic management is important to all organizations because, when correctly formulated and communicated, strategy provides leaders and employees with a clear set of guidelines for their daily actions. This is why strategy is so critical to the principles of management you are learning about. Simply put, strategy is about making choices: What do I do today? What shouldn’t I be doing? What should my organization be doing? What should it stop doing?
You know that leadership, entrepreneurship, and strategy are the inspiration for important, valuable, and useful principles of management. Now you will want to understand how they might relate to one another. In terms of principles of management, you can think of leadership, entrepreneurship, and strategic management as answering questions about “who,” “what,” and “how.” Leadership helps you understand who helps lead the organization forward and what the critical characteristics of good leadership might be. Entrepreneurial firms and entrepreneurs in general are fanatical about identifying opportunities and solving problems—for any organization, entrepreneurship answers big questions about “what” an organization’s purpose might be. Finally, strategic management aims to make sure that the right choices are made—specifically, that a good strategy is in place—to exploit those big opportunities.
One way to see how leadership, entrepreneurship, and strategy come together for an organization—and for you—is through a recent (disguised) job posting from Craigslist. Look at the ideal candidate characteristics identified in the Help Wanted ad—you don’t have to look very closely to see that if you happen to be a recent business undergrad, then the organization depicted in the ad is looking for you. The posting identifies a number of areas of functional expertise for the target candidate. You can imagine that this new position is pretty critical for the success of the business. For that reason, we hope you are not surprised to see that, beyond functional expertise, this business seeks someone with leadership, entrepreneurial, and strategic orientation and skills. Now you have a better idea of what those key principles of management involve.
We’re hiring a chief of staff to bring some order to the mayhem of our firm’s growth. You will touch everything at the company, from finance to sales, marketing to operations, recruiting to human resources, accounting to investor relations. You will report directly to the CEO.
Here’s what you’re going to be asked to do across a range of functional areas in the first 90 days, before your job evolves into a whole new set of responsibilities:
Finance and Accounting
HR and Recruiting
Production and Product Development
The Ideal Candidate Is…
The principles of management are drawn from three specific areas—leadership, entrepreneurship, and strategic management. You learned that leadership helps you understand who helps lead the organization forward and what the critical characteristics of good leadership might be. Entrepreneurs are fanatical about identifying opportunities and solving problems—for any organization, entrepreneurship answers big questions about “what” an organization’s purpose might be. Finally, as you’ve already learned, strategic management aims to make sure that the right choices are made—specifically, that a good strategy is in place—to exploit those big opportunities.
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How to lead like an entrepreneur.
Children with lemonade stand
"I'm thinking about starting my own company!" It is a comment I frequently hear as a subtle alert that I am about to be queried on the "how-to’s." I launched my business over forty years ago and have enjoyed a fun, successful ride. I am still learning. However, at this point, the rhythm of my highly practiced work probably looks to a wannabe like easy street. It is far from easy. And there have been many challenging moments along the journey.
The uptick in "how to" queries is partly tied to an improving, post-pandemic economy. It is also fueled by Gen Z or Zoomers more interested in freedom than a gold watch as their reward for faithfulness to a single employer. And it sometimes comes from naïve contenders unaware that over 80% of start-ups crash and burn within the first 18 months.
As my friend, Elizabeth Lortardo, notes in her new book, Leading Yourself , "A recent Harvard Business Review survey found nearly 90% of respondents said they expected to experience a substantial degree of joy at work, yet only 37% reported such an experience." The rules of the road for successful entrepreneurs have equal applicability to people employed by an organization. Here are five critical success factors for most entrepreneurs—passion, distinction, intelligence, sacrifice, and resources along with their leadership implications.
Young African artist
The opening statement – "I'm thinking about starting"—always gives me pause. I typically respond with, "Come back when it's 'I have to start…'" "Thinking about" suggests a passing fancy or timid exploration. Under the emotional surface of every successful entrepreneur is an unquenchable drive, zeal, and yearning. It is the source of their die-hard tenacity and never-give-up persistence. Employed people often live their work on the job; entrepreneurs always live it. It's not like an obsession, although some are obsessed. It is more like a child waiting for Christmas morning. Filmmaker George Lucas said: "It's hard work making movies. It's like being a doctor: you work long hours, very hard hours, and it's emotional, tense work. If you don't really love it, then it ain't worth it."
Message for Leaders : Search for what associates could be personally passionate about and help them anchor it to your team’s mission. Tell stories about what greatness looks like for your team. Be a role model of noticeable passion. Remember: making a difference can be much more motivating than making a living. So, what do you do if you have associates seemingly uninterested in anything? Take an honest look at your selection process. Change the people or change the people!
Best 5% interest savings accounts of 2024, distinction: the marketplace differentiator.
Successful entrepreneurs look for marketplace holes of opportunities—products that solve problems, solutions that have meritorious appeal, and services that fill unique needs. Uniqueness creates a story that fosters a buzz that grows a reputation. Distinction helps answer the question: Why will customers want to do business with me? A couple elected to start a pizza business. He was a wine connoisseur; she loved cooking gourmet pizza. They opened a restaurant and closed down within months. Their passion for their product was not enough. There were already two pizza restaurants nearby. Their offering was good but far from a unique value proposition. They were unable to tell a story that was out of the ordinary. Bottom line, your distinction is a virtue only if it is one valued by your target market.
Message to Leaders : Coach your associates on how to better market their skills and talents to you and others. Encourage associates to constantly look for ways to improve their roles and help them "pitch" the merits of their suggestions. Mentor them to think like marketers, not just workers. Ask a colleague to let your associates interview for a role and get feedback on their selling practices. Remember, benefits score; features bore.
Business graphs, charts and magnifying glass
Intelligence is not about mental quickness; it is about reliable information regarding your target market. Intelligence helps answer the question: who will do business with me? It means homework on demographics, competitive analyses, a candid SWOT (Google it), assessment, plus marketing, social media, and public relations requirements. It comes from interviewing successful start-ups in the same space but in different markets. Too often, a budding entrepreneur starts with a website and business card design with little thought regarding how to drive traffic to their website or create contexts to provide a business card. Brand trappings must be thoughtful responses to market research. Intelligence helps answer the question: how will I serve my target market?
Message to Leaders : Share everything you know about your customers with your associates. Provide detailed updates to them much like you would conduct briefings to your superiors. Help associates gain and retain a clear line of sight with customers. Ensure they value their role and understand they are accountable for meeting customer needs rather than merely performing tasks.
I was attending a dinner at an association meeting. Half the group of twelve owned their businesses; half worked for major companies. The topic was popular television programs. The employees chatted about TV trivia; the entrepreneurs had not seen any of the programs. Entrepreneurs are oblivious to work hours or even workdays. Their work rhythm is driven by what needs to be accomplished, not by hands on a clock. It is not that they are workaholics; their quest for results drives them, and they are willing to sacrifice to achieve them. Successful entrepreneurs view constant change as their advantage, not their adversary. Their orientation is: “I’ll quickly adjust as my competitors wring their hands.” They remained focused on a goal, not the side shows or rabbit holes. Sacrifice helps answer the question: how much am I willing to invest to be successful?
Message to Leaders : Nurture such deep pride in work that associates become completely stimulated by what they do and the difference they make that they lose sight of quitting time. Provide sincere, frequent affirmation and celebration. You obviously must respect labor laws, but genuine commitment is about being inspired, not feeling enslaved. Demonstrate your inspiration and invite your associates to join you.
Risk Management
Successful entrepreneurs take risks. Not fool-hardy, bet-the-baby's-milk-money recklessness, but thoughtful risks. Risk-taking comes from confidence and confidence comes from the peace of mind that you have backing. Resources include a network of people who can give you candid advice—like your own "board of directors." It means a carefully crafted business plan and a smart staff chosen for valued talents that bolster your weaknesses (not your brother-in-law because he works cheap). Resources include a line of credit, not a huge debt. My business partner, John Patterson, enjoys saying, "Confidence is the swagger of someone wise, humble, and wealthy; or at least someone convinced they are!" The centeredness John describes only comes from a stockpile of relevant, respected resources.
Message for Leaders : A major part of your role as a leader is to supply associates resources that enable success. This includes empowering associates to be resourceful—always on the hunt for assets and methods that bolster their excellence. It means helping them "think like an owner," not like a worker bee. It includes treating failure by associates as valuable learning opportunities, not as reasons of rebuke and blame.
Being an entrepreneur can be a fun, happy lifestyle. But joy comes from success borne of discipline, organization, planning, and investment, not just an exciting vision or a clever idea. It emerges from a hunger for the freedom to order one’s life in a meaningful manner. The next time you encounter a self-assured, successful entrepreneur gracefully swimming through life like a swan on a lake, never forget there is a much different view under the water's surface.
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Jigar Sagar shifts focus to government services and free zone innovation
Jigar Sagar, a prominent UAE-based entrepreneur, and investor announced the successful sale of his shares in Creative Zone, a leading business setup and consultancy firm, to an investment fund in a multi-million-dollar deal. With this exit, Sagar will now focus his efforts on revolutionizing government services and advancing multiple free zone operations through public-private partnerships.
Sagar has been pivotal to the growth of Creative Zone, transforming it into the largest business setup advisory firm in Dubai. Under his leadership, a team of 160 professionals helped expand the company into new territories and develop complementary ventures like Creative Zone Business Hub and Creative Zone Tax & Accounting.
Having started his journey with Creative Zone as a Finance Manager, Sagar’s role evolved over the years, where he became a trusted leader in sales, operations, and government relations, eventually securing a minority stake in the company. “I am incredibly grateful for what we have achieved at Creative Zone and the impact we’ve had on the UAE’s entrepreneurial landscape,” Sagar said. “As I move on to my next chapter, I’m excited to continue driving innovation and growth through my work with government entities and free zones.”
With over 31 ventures and a combined valuation exceeding $350 million, Sagar’s entrepreneurial expertise has made a profound impact on UAE free zones and public-private partnerships. His forward-thinking approach has brought about significant innovation and digitization in these areas, further cementing his legacy as a leader in government services.
Sagar’s future endeavors extend far beyond government services and free zones. He will continue to oversee his diverse portfolio of companies, which includes Triliv Holdings, EZMS, AppiZap, Créo, MPlatform, Ocube, and Talent Higher, among others. With a long-term vision to empower over 100 million entrepreneurs globally, Sagar is committed to fostering innovation and supporting the next generation of business leaders. Through his strategic leadership, Sagar aims to create a lasting impact by providing entrepreneurs with the tools and platforms necessary to thrive in today’s digital economy.
This visionary ambition to inspire and uplift millions of entrepreneurs worldwide is at the core of Sagar’s future pursuits, reinforcing his dedication to innovation, entrepreneurship, and the development of a thriving global business ecosystem.
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By Jason Feifer Sep 16, 2024
How much does your packaging matter?
Consider this: Hiball Energy used to be sold in glass bottles, and the company grew slowly. Then it switched to aluminum cans and sales exploded — reaching $40 million in annual revenue, and then getting acquired by one of the world's largest alcohol brands.
But before Hiball's team could change its packaging, they first had to do something even more important: They had to challenge their most fundamental assumptions about their brand — and abandon ideas they once thought were sacred.
That is the hardest work of all. And if you can do it, you're on your way to growth.
Here's what happened.
At first, it was a practical decision: "We were trying to get on cocktail menus," says Dan Craytor , who at the time was Hiball's VP of business development.
The brand launched in 2005, just as people were drinking a lot of Red Bull vodkas. Hiball founder Todd Berardi saw an opportunity to elevate that — creating a higher-quality energy drink with no sugar or sweeteners, which people could mix with a variety of alcohols. Mixers were often sold in squat glass bottles, so Hiball did the same.
This turned out to be a bad strategy; it was just too difficult to get stocked in bars and restaurants. Hiball needed to pivot and started sampling in independent grocery stores. That's when it began connecting with fitness-minded female consumers. "You'd hear the same thing," Craytor says. "It was like, 'Wow, this is like a Perrier with energy. This is amazing. I love sparkling water."
Hiball saw opportunity. It rolled out different flavors and pursued retail.
By this time, grocery shelves were stocked with energy drinks — and they were all in tall aluminum cans, like Red Bull or Monster. Hiball wanted to be seen as different from those brands, and the glass helped them do it.
"We were like, we'll never give up on glass.," Craytor says. "Hiball is premium. It tastes better. People can see it, because the glass is clear. We were just completely determined to exist in glass through the duration of the company."
Hiball started to pick up steam. It was stocked in Safeway, then Whole Foods, then Kroger.
But as its distribution increased, so did its problems. People would knock over displays of Hiball, and its glass bottles would explode everywhere. Its glass supplier started raising prices. Shipping costs kept going up.
Hiball's founders still loved their glass bottles and thought it was core to the brand's identity. But as a test, the founders started asking some of their retailers: Hey, would you be interested in canned Hiball?
The response was quick: Yes!
"There was definitely some soul searching," Craytor admits. "Like, we really had to sit there and go: What if? What if we were in a can? Because we'd been so anti-can."
But the market seemed to support cans. So they tried it, and...
"Sales went through the roof," Craytor says. Because as it turns out, the glass bottle had been holding consumers back.
People associate energy drinks with cans. It's a quick signal, the way you expect sugary cereal to be in boxes. So when people saw Hiball's glass bottles, they often weren't sure what the drink was.
Once Hiball was in a can too, that confusion went away — and the marketplace opened up.
Convenience stores were suddenly interested. They never wanted to stock Hiball's glass bottles, but they were now inviting Hiball in — which was a big deal because convenience is a huge sales channel for energy drinks. "Then we just got more brand presence on shelf," Craytor says. "So, think of a cooler at Whole Foods. That's a lot of exposure."
By 2017, Hiball's sales had hit $40 million. Then it was acquired by Anheuser-Busch InBev.
When Craytor looks back on this now, he sees the irony: He thought glass bottles made Hiball special — but instead, glass bottles held the company back.
It's a common founder mistake, he said: When you have a vision for your brand, it's hard to question whether that vision is correct.
So, what should founders do? His answer: Make sure you know what really matters.
"Every brand that's positioned for success is going to have first principles," says Craytor, who today is the chief customer officer for R xSugar . "If you can identify what those first principles are, use that as your guiding light."
In Hiball's case, its first principle wasn't a glass bottle. It was to make a premium energy drink with no sugar or sweeteners. The packaging just needed to explain the brand — and the founders needed to be open to whatever solution worked.
"Know what you are, and what your differentiation is," he says. "Then you just need to find a way to amplify."
Entrepreneur Staff
Editor in Chief
Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers . Outside of Entrepreneur , he is the author of the book Build For Tomorrow , which helps readers find new opportunities in times of change, and co-hosts the podcast Help Wanted , where he helps solve listeners' work problems. He also writes a newsletter called One Thing Better, which each week gives you one better way to build a career or company you love.
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What Is Entrepreneurial Leadership? Entrepreneurial leaders harness the power of relationships and put people first, and that enables them to take on and solve daunting challenges. "Entrepreneurial leadership is a mindset that focuses organizations on turning problems into opportunities that create economic and social value," says Babson ...
ility to innovate, adapt, and survive. Consider the process of writing the job description, sourcing candidates, interviewing them, onboarding new hires, giving assignments and feedback, reassignments, and coaching your most impor. ant jobs as an entrepreneurial leader. Hire for values consistency, an ability to work well with other.
Entrepreneurial leadership is an innovative approach to leading a team or organization. It combines the spirit of entrepreneurship with effective leadership skills, creating a powerful combination that can drive success in today's fast-paced and ever-changing business landscape. In this comprehensive blog post, we will explore entrepreneurial leadership and its key characteristics, helping ...
Research at Harvard Business School by Lynda Applegate, Janet Kraus, and Timothy Butler takes a unique approach to understanding behaviors and skills associated with successful entrepreneurs. What makes a successful entrepreneurial leader?
COURSE DESCRIPTION: Students will study leadership theories, skills and practices necessary for effectiveness in varied entrepreneurial settings, including private businesses, corporations, not-for-profit organizations, and social movements.
Entrepreneurial leadership can be defined as a leader, who is al so have the skills of. entrepreneurship. In othe r words, entrepreneurial leadership refers to the managers who can. take risks ...
The principles of management are drawn from three specific areas—leadership, entrepreneurship, and strategic management. You learned that leadership helps you understand who helps lead the organization forward and what the critical characteristics of good leadership might be.
Entrepreneurial leadership is a new and modern form of entrepreneurship that combines the characteristics of entrepreneurship with the spirit of leadership.
Entrepreneurial leadership is (as per Roebuck 's definition) "organizing a group of people to achieve a common goal using proactive entrepreneurial behavior by optimising risk, innovating to take advantage of opportunities, taking personal responsibility and managing change within a dynamic environment for the benefit of [an] organisation ".
This certificate provides advanced knowledge in the wide-ranging aspects of entrepreneurial success: organizational behavior, large-scale entrepreneurship, marketing, accounting, corporate finance, and more. You will learn from accomplished business experts how to expand or transform your organization and manage your entrepreneurial ideas.
The world needs entrepreneurial leaders to solve complex challenges that have persisted for decades or longer, as well as future ones we can't even envision yet. Entrepreneurial leadership is both a skill set and a mindset, and entrepreneurial leaders impact businesses, organizations, and society because they put people first and manage in a relational way. Here, we illustrate the impact of ...
An entrepreneurial spirit allows entrepreneurs to carry a manner of thinking with them each day that allows them to overcome obstacles and to meet chall...
Leadership as an antecedent of entrepreneurship. In Model 2, the authors added the independent variables (i.e. six leadership factors), finding that they significantly increase the ability to explain entrepreneurship. This model explains 53 percent of the entrepreneurship variation across countries.
Leadership skills are critical in the value creation process of successfully bringing a new venture to life. You will examine the relationship between entrepreneurship, value creation and the entrepreneurial leader's role in driving innovation and growth. Key skills learnt will facilitate development of capabilities to adapt leadership approaches/practices in a variety of business and ...
1. The Entrepreneur - The entrepreneur theme is the idea that entrepreneurship involves individuals with unique personality characteristics and abilities (e.g., risk-taking, locus of control, autonomy, perseverance, commitment, vision, creativity).
Researchers seem to focus overwhelmingly on entrepreneurial leadership as seen in recent studies in the literature. This situation becomes more complex as research draws on parallels between leader...
The principles of management are drawn from three specific areas—leadership, entrepreneurship, and strategic management. You learned that leadership helps you understand who helps lead the organization forward and what the critical characteristics of good leadership might be.
ork for the process of choosing and the implementation of entrepreneurial strategy, and the core challenges and approaches for scaling ventures over time. A central theme of the course is that, to achieve competitive advantage, start-up founders must balance the process of experimentation and learning inherent to entrepreneurship with the choice and implementation of an entrepreneurial ...
Entrepreneurial Process: (an individual assignment): You will identify and interview a successful entrepreneur who you currently do not know (no Greif Advisory Board members, students or faculty allowed), in order to write a paper in which you analyze and reflect on both the founder and the entrepreneurial process.
Message for Leaders: Search for what associates could be personally passionate about and help them anchor it to your team's mission.Tell stories about what greatness looks like for your team. Be ...
Entrepreneur Leadership Network® Contributor CEO of Tec5USA Sebastian Huelck is the CEO of fast-growing 8-figure technology company, Tec5USA, a subsidiary of the publicly-traded Nynomic AG.
Nvidia is a volatile stock, with price swings in the hundreds of billions of dollars at times. But, the AI chipmaker's stock affects the whole market, and investors are worried.
Jigar Sagar, a prominent UAE-based entrepreneur, and investor announced the successful sale of his shares in Creative Zone, a leading business setup and consultancy firm, to an investment fund in ...
When Hiball Energy launched in 2005, it was sold in glass bottles. But when the company switched to aluminum cans, sales exploded — reaching $40 million in annual revenue.