oil marketing business plan

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Oil and Gas Business Plan with Wise Business Plans

Corporate oil & gas business plan development.

The Oil and Gas Business Planning industry continues to make new strides in the United States in the oil and gas companies, and many small business owners are finding ways to leverage the booming industry to create their own success stories. However, it takes more than a smart idea to start your engine and race toward success in this competitive field of petroleum.

Post-Pandemic Recovery

During May 2020, the amount of gasoline supplied to the market increased to nearly 5.9 million barrels a day, up from 5.1 million in the first week of April but well below the typically more than 9 million before the pandemic. On the other hand, gasoline saw a normalizing demand at around 55%, which improved by 64% during mid-2020. Industry experts expect a slow but steady recovery during 2021, giving hope to the industry operators.

Key Components of Petroleum Business:

• The clarity in Products and Services- The COVID-19 crisis accelerates what was already shaping up to be one of the industry’s most transformative moments. The Wise Business Plans professionals take time to find out which pain point the product or service will be addressing and develop a business plan that accurately communicates it.
• Costing Strategy- The costs associated with embarking upon a business in the Oil and Gas business industry can be challenging, especially in the post-pandemic era.  On its current course and speed, the industry could now be entering an era defined by intense competition, technology-led rapid supply response, flat to declining demand, investor skepticism, and increasing public and government pressure regarding the impact on climate and the environment. However, under most scenarios, oil and gas will remain a multi-trillion-dollar market for decades. Given its role in supplying affordable energy, it is too important to fail. The question of how to create value in the next normal is therefore fundamental.
• Trends- Trends are major in all segments of the economy but especially in those that directly impact the atmosphere.  “Clients operating in this industry have to be aware of regulations, laws, and standards that are enacted by governing bodies.  Without this type of information their business models could suffer significant losses”, says Mr. Ferriolo.  “We do exhaustive, real-time research that protects the client and places them in the best possible position to succeed”, says Mr. Ferriolo.
• Innovation- The industry will need to dig deep and tap its proud history of bold structural moves, innovation, and safe and profitable operations in the toughest conditions to change the current paradigm. The winners will be those that use this crisis to boldly reposition their portfolios and transform their operating models. Companies that don’t will restructure or inevitably atrophy.

How To Get Into The Oil Business

In the oil and gas sector, starting your own company requires a lot of capital, time, and expertise. Even so, as this industry produces multi-millionaires and yields a higher ROI than in any other industry, all your troubles and efforts will be worthwhile.

You should focus on these things if you have previous experience in this area and want to know how to start an oil company.

1. Decide Where to Invest

You can have a filling station or you can drill your wells in the oil and gas industry. One can choose from a variety of options: a service company, a product company, or a company that cleans up oil spills.

It is important to determine your motivations and strengths before making any detrimental moves in this field. Getting a sense of the amount of capital needed can help you make the right choice.

2. Make an Oil and Gas Business Plan

You need to make a detailed oil & gas business plan and list all your resources and liabilities after deciding what you want to focus on. It is imperative to include all the projected operating expenses in your petroleum business plans, such as insurance, permits, licenses, salaries, and ongoing expenses.

A business plan for an oil and gas company will serve as a blueprint for your business. Your business plan will be a valuable tool if you are considering applying for a loan or wish to attract investors. In case you have no prior experience creating business plans , In case you have no prior experience creating business plans, you can hire us to assist you.

Do You Need Help in Creating a Business Plan?

If you need a business plan writer , you no longer have to worry about the complexities of writing a professional business plan. Our MBA-qualified business plan writers have written over 15000+ business plans for over 400 industries in over a decade.

Let our professional business plan writers help you get funding

3. Identify Your Investors

Once you’ve decided what type of oil business is right for you and calculated the loans and funding you’ll need, the next step is to make sure you can get a fair loan.

To run any company in this field, you will need a fair amount of capital from the very beginning, so you may have to consider finding investors. Don’t worry about the capital Here are 7 ways to raise capital for getting into the oil business:

• Self-Funding: If you look around, you may find the capital you need right in your own home. It may come from your already existing assets or savings. You retain full control of the business by providing the initial capital yourself. Angel investors and even single investors can influence the direction of a company.
• Crowdfunding: A method of raising money from a large number of people. Several people pool their small investments to raise the capital needed to launch a company or project. It’s a win-win situation for you. Currently, U.S. oil is the most popular commodity in the world.
• Angel Investor: Private or seed investors (also called angel investors) are high-net-worth individuals who provide financial support to small businesses in exchange for ownership equity. Furthermore, investors can also offer business advice. Particularly if they have oil and gas industry experience, this may be beneficial.
• Friends and Family: Friends and families are the second-largest sources of business capital in the U.S. A family member will be aware of your work history or management experience. It’s likely that they already know about the potential of your gas or oil share, and may even have helped to acquire it.
• Bank Loan: Getting a bank loan is probably the most traditional way to obtain start-up capital. As the bank wants to ensure that you can pay back the loan, you will likely be required to submit a lot of information during your initial application. Our experienced team has helped our clients raise millions in funding through banks (debt financing) and investors (debt/equity financing).
• Small Business Administration (SBA): Despite its long history, the SBA is still a useful source of funding . They offer federally guaranteed loans of up to $5 million to “small” businesses. Furthermore, you will receive the funding you require without compromising your oil and gas business plan. The loan will also likely have light terms and interest rates. SBA’s goal is to boost the economy. A small business loan is one of the easiest ways to get cash. With decades of experience in business credit and lending, Wise Business Plans is uniquely suited to help you. You are just 4 steps away from getting a small business loan .

Pro Tip: Here is a step by step guide on 5 best places to find a venture capitalist

Wise Business Plans has decades of experience in early-stage investments, so we will help you get your first venture capital investment .

Do You Need Investment?

4. check the regulations.

You should check all the relevant regulations, licenses, and permits , as well as your tax identification number, before starting an oil business. You may be aware of some of them from previous experience, but you should always consult a business or tax attorney when addressing legal issues.

Do You Need a License to operate an Oil and Gas Business?

Wise business plans have eased the process to obtain a business license, which is generally necessary to operate an oil and gas business.

Let Wise help you Get your License to operate an Oil and Gas Business

5. Form a Legal Entity

Those in the group will want to shield themselves from personal liability. You can form a limited liability company (LLC) or an S corporation. An LLC is a flexible entity with elements of both a partnership and a corporation. To simplify federal income tax matters, S corporations elect to pass income and losses on to shareholders.

Need to Register an Oil and Gas Business?

We at Wise Business Plans provide you with a wide range of business formation services for incorporating a company in a way that makes the process easy and allows you to stay focused on other important tasks. Our business formation services include

• Tax ID Number
• LLC Formation
• NonProfit Business Formation
• S Corporation Registration

You can form your business entity in just 4 Simple Steps with Wise Business Plans

Open a Business Bank and Get Credit Cards

Personal asset protection is enhanced when you open specialized business banking and credit accounts.

When your personal and professional accounts are mixed, your personal assets (your home, automobile, and other valuables) are vulnerable if your company is sued.

Furthermore, learning how to establish business credit may assist you in receiving credit cards and other financial resources in your company’s name (rather than yours), improved interest rates, greater lines of credit, and more.

6. Set up a Business Bank Account.

Apart from being a requirement when applying for business loans, establishing a business bank account has several benefits.

• Separates your personal belongings from your company’s assets, which is critical for personal asset protection.
• Makes tax preparation and accounting simple.
• It makes tracking expenses easier and more organized.

Recommended: To discover the greatest bank or credit union, read our Best Banks for Small Business review.

7. Open Net 30 Account

To establish and grow business credit, as well as improve company cash flow, net 30 payment terms are utilized. Businesses purchase products and pay off the whole amount within a 30-day period using a net 30 account.

Net 30 credit vendors are reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is the way businesses build business credit to qualify for credit cards and other lines of credit.

Recommended: Read our list of the top net 30 vendors guide to start getting business credit or simply open your net 30 account with wise business plans in seconds.

8. Get a Business Credit Card

It’s exciting to open a business credit card for your firm. A business credit card can assist you to establish credit, safeguard your company financially, access rewards (such as cashback), and simplify cash flow. It can also assist you to manage your expenditures.

Recommended: Learn more about the best business cards in our business credit card review.

9. Build a Great Team

When taking on such a venture, human capital plays a crucial role. You must determine how many employees you need to hire and whether they have enough experience and training to do their jobs well.

Here are some useful team-building tips which might help you in building your team.

10. Use Top-Notch Equipment

Make sure you use top-notch equipment to ensure and protect your business and investments. For those who work directly in the oil production sector, it is extremely important to ensure your piping, control, and measuring systems are all up-to-date.

If you plan to start a procurement and supply company, you should include quality general equipment, such as valves, pumps, and generators, along with personal safety equipment. By providing high-quality tubular to your customers, along with other drilling and wellhead equipment, you will stand out as a reliable and conscientious provider.

11. Choose an Exploration Site

Obtain county and/or state permits for drilling and land use. Execute a lease with the property owner and/or the owner of mineral rights once you determine which party owns the property and if there are no prior claims that might affect your exploration.

In case your seismic data indicates there could be a subsurface trap containing significant oil, drill multiple exploratory wells on the site. Provide all necessary supplies and equipment for well capping and storing oil in storage tanks prior to hiring a drilling company for this purpose. 

Ensure that you have a plan for containing and transporting any natural gas and oil that may be present in your site’s reservoirs. Roads may need to be built to access the site. Trailers or other structures are necessary for offices and living accommodations. Communication capabilities should also be available at the site.

Business Planning for the Oil & Gas Sector

Vigilance is more than ever needed in crafting a solid oil and gas business plan. Smart planning showing commitment and consistency in intentions will always win financiers’ confidence. As part of that strategy, we’ve identified several key components that every oil and gas startup business plan must address, including:

Luckily, a properly written oil and gas business plan is a key element to the process that can help your business raise the necessary capital to purchase equipment, hire staff, and cover operating expenses as you plan to enter the Oil and Gas industry .

Oil And Gas Business Plan Writing Services

Wise Business Plans has had the privilege and the opportunity to create oil and gas Companies that support business owners in this foundational industry, and we have worked hard to build up a knowledge base and the research skills needed to be the premier online provider of oil and gas business plans.

When you’re ready to jump into the action, we’d love to help you start strong and make a mark in the world of energy production, so contact us today to get started on planning your future success.

Download a sample oil and gas business plans template for FREE to get an idea of the basic elements of oil and gas startup business plan writing. Also, you can quickly check our FAQ page for some basic questions and answers.

Wise business plans also offer a net 30 account application . Net-30 accounts allow you 30 days to pay the bill in full after you have purchased products. Net 30 accounts can also make managing your business finances easier. Apply for your net 30 business accounts now

Need Nearest Business Plan Writing Services

Looking for a professional business plan writing services near me ? Contact us to achieve your company’s goals and get funded.

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6 Proven Digital Marketing Strategies For Oil And Gas Companies

Learn how to use digital and traditional marketing strategies to grow a hydrocarbon-based business and rebrand for the future.

There have been two massive shifts that have impacted the crude oil and natural gas industry.

• The rising demand for clean energy supply.
• The transition to an entirely digital world.

Interestingly, it is the second point that is helping to accelerate the first.

Thanks to new tools, such as AI and customer relationship management (CRM) software , many of these companies are better equipped to respond to changes in the energy supply and rebrand to meet changing demands.

While marketers have occupied a unique position within the hydrocarbon supply chain, the role of marketing communications has never been more important for companies looking to evolve in this sector.

In this article, we’ll explore the role that marketers have historically played in the oil and natural gas industry and how they will help shape the future of energy production as energy companies look to diversify their portfolios and rebrand their businesses.

Understanding The Oil And Gas Business Model

The hydrocarbon business model is traditionally divided into three parts:

• Upstream: Otherwise known as E&P (exploration and production) companies, these businesses are responsible for extracting crude oil and natural gas from the ground.
• Midstream: These businesses are responsible for transporting raw materials to refineries, where they can be made into their final form for sale.
• Downstream: These businesses consist of refineries and gas stations (crude oil) or residential/commercial distributors (natural gas) responsible for delivering hydrocarbons to their final customers.

It’s important to note that oil and natural gas companies rely on a diverse mix of end-stage customers to market their products to, including regional supplies (most prominent in heavily regulated states), individual refineries, distributors, and gas stations.

Before we explore the marketer’s role in this complex supply chain, I think it’s important to understand how external factors can impact the sale of hydrocarbon products and their supply chains.

Factors That Influence Hydrocarbon Markets

Unlike crude oil, natural gas markets are highly regionalized, and the location of energy sources matters immensely when it comes to transporting (added cost) these materials and finding customers.

Similarly, crude oil typically flows to the nearest market because that is the one that tends to provide the highest value.

For marketers, factoring in these inputs is important when determining the best customers to reach with your messaging.

Similarly, pricing has a massive impact on the return on investment (ROI) of any marketing strategy, whose profit is often measured on a margin-by-barrel basis.

There are also fundamental differences in spot vs. wholesale pricing, which influences the ROI of a sale.

Financial Markets

For the most part, we are only concerned with buying and selling physical hydrocarbon products.

However, it’s important to note that natural gas and crude oil trading over financial markets greatly influences the price of these products and their supply.

Cyclicality

The global interconnectedness of many energy products – which can be influenced by various inputs, such as war, bad weather, and OPEC (Organization of the Petroleum Exporting Countries) – makes the price and supply of hydrocarbons extremely volatile.

End-Stage Customer

Finally, the business model of the company you are marketing for greatly influences its strategy.

For example, some downstream refineries are solely invested in commercial sales to factories and power plants, while others are connected to a regional network of gas stations that rely on them for supply.

The Role Of Oil And Natural Gas Marketers

Oil and natural gas marketers – whether hired in-house or as an agency – play an important role in bolstering existing supplier networks and assisting in the digital transformation of these companies through the fourth industrial revolution.

As a middleman in a complex supply chain, marketers can offer lots of supporting roles to oil and natural gas companies, including:

• Sales and B2B Marketing : Finding new clients to support local cash flows to the business.
• Reputation Management : Helping energy companies rebrand for the future and increase their loyalty among distributors and individual consumers.
• Hiring : Promoting businesses to prospective employees who can help support and advance that business.

Ultimately, the primary role of marketers in the hydrocarbon supply chain is to ensure the sale and transportation of hydrocarbon products to their respective end-stage customers.

Marketers can use various strategies – which I will discuss in much more detail beneath – to foster the continuous growth and digital transformation of these companies, including:

• Ongoing customer relationship management.
• Omnichannel marketing.
• Developing automation via chatbots, IoT, drip campaigns, etc.
• Writing press releases and content that supports thought leadership.
• Engaging with consumers on social media.
• Developing VR and AR products for marketing.
• Marketing companies at trade shows and exhibitions.
• Creating loyalty programs for clients.

In turn, marketers can help manage brand reputation as these companies diversify their portfolios and go from a fossil fuel-first business model to one that reflects the growing needs and interests of consumers.

I should note that CRM and SaaS solutions are also critical in helping marketers manage relationships with clients and prospective customers across localized regions.

Furthermore, analytics software is also instrumental in this process and can be used to track various marketing key performance indicators (KPIs) that help determine any campaign’s profitability.

In sum, you’ll find that many of the functions of an oil and natural gas marketer mirror that of any B2B enterprise – although this varies a bit between companies.

Differences Between Oil And Natural Gas Marketing

Oil and natural gas companies do have slightly different service models.

For example, natural gas end-stage customers are typically energy distributors – such as your state or local supplier – which then supply the finished product to homes and businesses.

Another key difference between these two verticals is that natural gas markets tend to be more influenced by regionalized factors than crude oil companies tied to global markets.

With that said, let’s explore some of the primary marketing strategies that oil and gas companies can use to expand their brand and increase their growth.

Oil And Natural Gas Marketing Strategies

1. online seo and ppc.

Online SEO and marketing strategies allow natural gas and crude oil companies to expand their digital footprint and reach more clients through alternative marketing channels.

While keywords, such as “natural gas companies in texas,” may have low volume (320), the ROI of capitalizing on that term with 1 to 2 new regional clients can greatly increase that company’s regional cash flow.

Likewise, all hydrocarbon companies transitioning to alternative energy sources can create informative content around solar, wind, or renewable energy to educate potential clients and create authority around their brand.

If you are struggling to acquire organic real estate for targeted searches, I highly recommend bidding on relevant keywords over Google Ads . In my opinion, online advertising is especially useful for B2B companies with limited engagement channels.

2. Email Marketing

Follow up a lead outreach strategy with an automated email marketing strategy using any leading CRM or email marketing software.

Creating efficient lead funnels that nurture and engage leads across their conversion path will help companies land more sales and keep them in mind the next time a distributor or refinery wants to switch suppliers.

3. Traditional Advertising

Traditional advertising is a good way to increase brand awareness, especially for companies looking to rebrand.

While it might not make sense for smaller companies, larger oil and natural gas companies can benefit from the reach that traditional ads over TV and radio provide.

4. Reputation Management

Reputation management is critical for an industry historically in hot water with much of the public. Press releases, social media engagement, and ad campaigns are all great ways to help companies rebrand a more holistic energy company.

Similarly, I recommend leaning into the service angle of your offerings by promoting your reliability and consistency to local distributors and refineries.

As the cost of switching suppliers remains high, you want potential clients to be assured that you can provide them with a reliable supply so they don’t lose out on potential profits.

5. Trade Shows And Exhibitions

Trade shows and exhibitions are really popular among the energy industry for brokers, suppliers, and distributors.

Consider setting up a booth and attending trade shows to network with potential clients you couldn’t reach on ordinary channels.

These events also allow you to rebrand your business and present new service offerings to clients.

6. Omnichannel Marketing

Finally, I would just like to wrap up by mentioning that an omnichannel approach that utilizes all of the marketing channels listed above will help energy companies achieve the best success in their growth.

Between the reach of digital and traditional channels and the ability to engage with customers via email and social media, utilizing a multichannel approach will ensure that your business is constantly pulling in new leads and converting the ones you do have.

In Conclusion

Oil and natural gas marketing requires special considerations based on the volatility of the industry and its heterogeneous customer base.

Nevertheless, many of the strategies we recommend to most B2B businesses will help in undergoing a digital and brand transformation into a cutting-edge energy company of the future.

More resources:

• Enterprise SEO Reporting: Tips For Developing Effective Dashboards
• Local B2B SEO: The Complete Guide For Local Businesses
• SEO Strategy: A Full Year Blueprint (+Template)

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Matt Bertram is Head of Digital Strategy @ EWR Digital. He is also the Co-Host of the top rated SEO ...

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Oil and Gas Business Plan

Published Mar.28, 2024

Updated Sep.14, 2024

By: Alex Silensky

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Table of Content

The oil and gas sector is a highly regulated industry. A well-structured oil and gas business plan can help navigate these complexities.

According to a survey by EY, inadequate business planning is one of the top reasons oil and gas projects fail to achieve target profitability. “Firms that take a comprehensive approach through integrated business planning are better positioned to withstand market volatility and capitalize on opportunities,” notes Herb Listen, EY’s U.S. Oil & Gas Leader.

In this article, we’ll outline the key elements of an oil and gas business plan along with an oil and gas business plan template. By the end of this article, you’ll understand what it takes to develop a robust oil and gas drilling business plan.

What Is the Business Plan for an Oil and Gas Company?

A business plan for the oil and gas industry is a professional document that:

• Outlines the company’s goals
• Specifies strategies
• Producing oil and gas resources

The oil and  gas station business plan  serves as:

• A roadmap for the company’s operations
• A tool for securing financing from investors or lenders

Here are some key components typically included in an oil and gas business plan:

• Executive Summary:  A concise overview of the business, its objectives, and the key elements of the oil and gas development business plan.
• Company Description:  Details about the company, its history, ownership structure, and legal form.
• Industry Analysis:  An assessment of the current state of the oil and gas industry, including market trends, competition, and regulatory environment.
• Operations Plan:  A description of the company’s operational processes, including techniques, methods, processes, and logistics.
• Marketing Plan:  An outline of the company’s plans for marketing and selling its oil and gas products, including target markets, pricing strategies, and distribution channels.
• Management and Organization Team:  Details about the company’s management team, organizational structure, and key personnel.
• Financial Projections:  Detailed financial forecasts, including projected financial statements, supported by assumptions and analyses.

The oil and gas company should tailor the oil and gas startup business plan to their specific goals and circumstances, and they should regularly update it to reflect changes in the industry, market conditions, and operations.

Why Do You Need a Business Plan Sample for an Oil and Gas Exploration Company?

There are a few key reasons why you would need a solid business plan, like the  biodiesel business plan  when starting your own oil and gas business:

• Attract Investment:  The oil and gas industry requires significant upfront capital for exploration, drilling, equipment, and operations. A detailed oil and gas upstream business model and plan demonstrates to potential investors a viable strategy for generating returns.
• Guide Operations:  An oil and gas field business plan serves as a roadmap for executing exploration and production activities. It lays out key milestones, timelines, capital expenditures needed, regulatory requirements, and operational plans.
• Analyze Economics:  Thorough market analysis, cost projections, pricing forecasts, and breakeven modeling allow testing the economic viability of prospects before committing major resources. The oil and gas exploration business plan quantifies potential returns and profits based on various scenarios.

To illustrate the importance of a sample business plan, let’s walk through the key sections of an oil and gas business plan template for a fictional oil and gas exploration firm called TX Energy:

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Clear and detailed

Alex provided us a detailed report on a business we were thinking of buying. The report was very clear and detailed, and he was available to answer any questions. We highly recommend his service

Executive Summary

Business overview.

TX Energy is a newly formed independent oil and gas exploration and production company headquartered in Houston, Texas. Our mission is to become a leading operator in the Gulf of Mexico region through the acquisition and development of high-quality offshore prospects.

Management Team

With a seasoned management team that has over 100 combined years of experience in the offshore Gulf, we plan to leverage our deep industry knowledge and technical expertise to build a portfolio of attractive assets.

Business Strategy

Our initial focus will be on identifying and acquiring undervalued offshore leases with proven undeveloped reserves and executing low-risk, high-return drilling programs.

We are seeking $75 million in equity financing to fund lease acquisitions, drilling operations, and general working capital needs during our start-up phase.

Financial Projections

Financial projections show the potential for strong growth and returns, with estimated revenues of $50 million by Year 5.

Company Overview

TX Energy is an independent exploration and production company in the Gulf of Mexico. We were founded in 2024 by a team of seasoned industry professionals with a successful track record in this region.

Corporate headquarters:  Houston, TX

Operating region:  U.S. Gulf of Mexico

Business Concept

Leverage management’s expertise to:

• Identify and acquire undervalued offshore leases
• Optimize development plans for discovered resources
• Execute low-risk, high-return drilling programs
• Rapidly build a diversified portfolio of producing properties

Industry Analysis

The U.S. Energy Information Administration expects the demand for oil and natural gas will grow in the coming years. Some key industry statistics and forecasts:

• The oil and gas market size is projected to increase from $7,625.82 billion in 2024 to $9,347.9 billion in 2028, with a CAGR of 5.2%. (Source –  The Business Research Company )
• The global oil demand is forecasted to rise by 1.7 million barrels per day (mb/d) in the first quarter of 2024. The expansion pace might slow down from 2.3 mb/d in 2023 to 1.3 mb/d in 2024. (Source –  IEA )

Key Industry Drivers and Trends:

Business plan for investors.

• Rapid adoption of subsea tiebacks and multi-well platforms to reduce costs
• Increased interest in re-developing legacy fields using advanced recovery techniques
• Growing regulatory oversight and focus on safety/environmental practices
• Persistent workforce shortages requiring investment in training pipelines

Customer Analysis

Our primary customers will be midstream companies, refiners, and utilities purchasing our crude oil and natural gas production. We have identified the following key players as potential off-takers in the Gulf region:

• Mid-Continent Oil Pipelines (Crude oil transport)
• Kinder Morgan/BP (Natural gas processors)
• Marathon Petroleum (Refiner)
• Southern Company (Utility)

As a non-integrated independent producer, we will aim to establish long-term sales agreements and strategic relationships with creditworthy counterparties. Our go-to-market strategy will focus on:

• Leveraging management’s industry network to engage top prospective customers early
• Ensuring adequate takeaway capacity ahead of new wells coming online
• Negotiating favorable pricing terms based on our high-quality offshore crude
• Bundling gas production with crude offtakes where possible

Competitive Analysis

Large integrated operators such as Chevron, Shell, and BP, as well as several large independent companies, dominate the upstream market of the Gulf of Mexico. Fewer mid-sized players focus solely on exploiting stranded/bypassed reserves on the shelf. Our primary competitors include:

Our primary competitors include:

Relative to these competitors, our key advantages are:

• Unrivaled management experience and technical capabilities specific to shelf opportunities
• Exclusive focus on low-risk, quicker cycle time development projects
• Simple value investment proposition vs. diversified multi-regional operators

Other competitive strengths include a projected low operating cost structure and established relationships with service companies active in the region.

Marketing Plan

TX Energy will position itself as the premier low-risk, low-cost developer of shelf oil and gas resources in the Gulf of Mexico. We will pursue a commodity-focused strategy, marketing our high-quality crude and gas production to maximize netbacks.

Pricing Strategy

As a non-integrated producer, we will pursue a commodity marketing strategy focused on achieving maximum netback pricing for our offshore production. Specific tactics include:

• Crude oil – Secure term marketing agreements with refiners or marketers, pricing based on regional benchmarks like LLS or WTI
• Natural gas – Pursue portfolio-based sales to LDCs, utilities, and marketers at Henry Hub+/- basis pricing

Sales & Distribution Channels

We will employ two primary sales and distribution channels:

• Crude oil production – Pipeline connections from offshore platforms to main corridor pipelines like LOCAP and NGPL
• Natural gas production – Subsea tiebacks into regional gathering systems and interstate/intrastate pipelines

Strategic Partnerships

Establishing strategic relationships across our supply chain will be a critical success factor. Key partnership areas include:

• Offshore drilling contractors
• Subsea construction and installation contractors
• Pipeline companies and midstream providers
• Supply boat and support vessel operators

Marketing Programs

Our key marketing initiatives will focus on building brand awareness and establishing TX Energy as a trusted and preferred supplier to Gulf Coast off-takers:

• Investor marketing/participation at industry conferences and events
• Working interest/royalty owner marketing of upcoming development projects
• Direct outreach to commercial teams at potential customers
• Development of professional digital marketing materials

Operations Plan

Oil & gas leases.

Our lease acquisition strategy will initially target offshore shelf properties with the following characteristics:

• Water depths < 600 feet
• Located near existing infrastructure to minimize upfront capital costs
• Proven undeveloped reserves between 10-50 million BOE
• Technically reasonable development plan via subsea tiebacks or platform drilling

We have already identified a pipeline of potential acquisition targets fitting this criteria. Once leases are acquired, we will conduct geologic and reservoir studies to high-grade the most attractive drilling opportunities.

Drilling & Completion Activities

We will utilize jack-up and submersible rig types commonly used on the shelf For relatively shallow drilling targets. We will use the best available techniques and technologies to drill all wells and to ensure maximum production rates and recoverable reserves.

Production, Facilities & Maintenance

Depending on the size and scope of each project, we will utilize either:

• Subsea tiebacks to existing third-party infrastructure
• New-build production platforms designed for unmanned operations

Environmental & Regulatory

We are committed to operating at the highest level of environmental, safety, and regulatory standards in offshore space. This includes comprehensive SEMS programs, oil spill prevention and response plans, and other mandatory policies/procedures.

Key regulatory bodies overseeing our operations include:

• Bureau of Safety and Environmental Enforcement (BSEE)
• Bureau of Ocean Energy Management (BOEM)
• U.S. Coast Guard
• Environmental Protection Agency

Organization & Management Team

TX Energy has assembled a world-class team with unmatched technical and regional expertise in the offshore Gulf of Mexico:

• John Watson, Chief Executive Officer –  John has 30+ years of offshore engineering and operations experience. He is a former VP of offshore at a major energy company with expertise in subsea tieback developments and shelf production.
• Jane Litt, VP of Exploration –  Jane has 25 years of experience in offshore Gulf exploration. She was previously a senior exploration advisor at a large independent oil company. She holds a Ph.D. in Petroleum Geology from Rice University.

Additional key hires planned for Year 1 include:

• Drilling Manager
• Production Engineer
• HSE/Regulatory Specialist
• Land/Legal Counsel
• Accounting/Finance support

As we grow, certain additional functions like HR, IT, and engineering teams may be built out internally rather than fully outsourced.

Financial Plan

Based on our phased development plan and production ramp-up schedule, we are seeking $75 million in equity financing to fund TX Energy’s start-up and growth over the initial 5 years period:

Use of Funds

• Offshore lease acquisitions: $25M
• Capital expenditures (drilling/facilities): $30M
• Operating expenditures: $15M
• General working capital: $5M

Projected Profit & Loss Statement

Projected Balance Sheet

Projected Cash Flow Statement

Overall, these projections in the  coal mining business plan  illustrate TX Energy’s ability to rapidly grow production, revenue, and cash flow in a capital-efficient manner and achieve strong economic returns for investors.

Partner With OGSCapital for a Professional Oil and Gas Business Plan

Over at OGSCapital, we understand just how crucial it is for independent oil and gas outfits to have a really solid, well-polished business plan. Whether you need to win over investors or secure financing from lenders, our team has got your back.

With more than 15 years of expertise in aiding both startups and established businesses in crafting thorough and persuasive business plans such as the  renewable energy business plan  and  logistics business plan , we’re well-equipped to assist.

Contact us today to learn more about our business plan consulting services and how we can help you.

Download Oil and Gas Business Plan Sample in pdf

Frequently Asked Questions

Is oil and gas a good business?

Yes, because the oil and gas industry is one of the largest sectors in the world, generating over trillion in global revenue as of 2022. In 2024, the industry is expected to have solid growth.

How to start your own oil and gas company?

Starting an oil and gas company involves several steps:

Step 1:  Do market research.

Step 2:  Decide your geographical location.

Step 3:  Build a team.

Step 4:  Create an oil and petroleum business plan.

Step 5:  Set up a legal entity (LLC, Corporation, etc.)

Step 6:  Seek funding.

Step 7:  Get the equipment.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rated, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Lubricant Oil Marketing Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Ready to rev up your lubricant oil marketing strategy? ClickUp's Lubricant Oil Marketing Plan Template has got you covered!

Crafted specifically for manufacturers and distributors in the oil and gas industry, this template will help you outline a winning marketing plan that drives sales and boosts your market share.

With ClickUp's Lubricant Oil Marketing Plan Template, you can:

• Define your target markets and identify key customer segments to focus on
• Develop pricing strategies that maximize your profit margins while staying competitive
• Determine the most effective distribution channels to reach your target audience
• Plan and execute promotional activities that generate buzz and drive sales

Don't let your marketing strategy run on empty. Fuel your success with ClickUp's Lubricant Oil Marketing Plan Template today!

Benefits of Lubricant Oil Marketing Plan Template

When it comes to marketing lubricant oil, having a solid plan is essential for success. With the Lubricant Oil Marketing Plan Template, you'll enjoy a range of benefits, including:

• A clear roadmap for promoting and selling your lubricant oil products
• Strategies to target specific markets and reach your ideal customers
• Pricing guidance to ensure competitive and profitable pricing
• Distribution channel recommendations to maximize product availability
• Promotional activities to create awareness and drive sales
• Increased sales and market share in the oil and gas industry

Don't let your marketing efforts slip - get started with the Lubricant Oil Marketing Plan Template and watch your business thrive.

Main Elements of Lubricant Oil Marketing Plan Template

ClickUp's Lubricant Oil Marketing Plan Template is designed to help you streamline your marketing efforts and achieve your goals effectively. Here are the main elements of this template:

• Custom Statuses: Keep track of the progress of your marketing tasks with six different statuses, including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do.
• Custom Fields: Utilize six custom fields such as Quarter, Task Type, Impact, Progress, Percent Completion, and Effort to add specific details to your tasks and monitor their performance.
• Custom Views: Access five different views tailored to your marketing needs, including Key Results, Timeline, Getting Started Guide, Objectives, and Progress Board, to visualize your marketing plan from different perspectives.
• Collaboration Tools: Leverage ClickUp's collaboration features like comments, attachments, task dependencies, and notifications to ensure seamless communication and coordination among your marketing team.

With ClickUp's Lubricant Oil Marketing Plan Template, you can effectively manage your marketing campaigns and achieve your marketing objectives.

How to Use Marketing Plan for Lubricant Oil

Are you ready to take your lubricant oil marketing to the next level? Follow these 5 steps to effectively use the Lubricant Oil Marketing Plan Template in ClickUp:

1. Define your target market

Begin by identifying your target market for lubricant oil. Who are your ideal customers? Are you targeting automotive, industrial, or commercial sectors? Understanding your target market will help you tailor your marketing efforts and messaging to reach the right audience.

Use custom fields in ClickUp to categorize and segment your target market based on industry, location, or other relevant criteria.

2. Analyze your competition

It's essential to conduct a thorough analysis of your competition in the lubricant oil industry. Identify key competitors and analyze their marketing strategies, pricing, product offerings, and customer base. This will help you identify gaps in the market and opportunities to differentiate your brand.

Create tasks in ClickUp to research and document your findings on competitors, including their strengths, weaknesses, and unique selling points.

3. Set marketing goals

Clearly define your marketing goals for promoting your lubricant oil products. Are you aiming to increase brand awareness, generate leads, or boost sales? Setting specific, measurable goals will help you track your progress and evaluate the success of your marketing efforts.

Use Goals in ClickUp to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your lubricant oil marketing campaigns.

4. Develop a marketing strategy

Based on your target market analysis and goals, create a comprehensive marketing strategy that outlines how you will reach and engage your target audience. Consider utilizing a mix of digital marketing channels, such as social media, search engine optimization (SEO), content marketing, and email campaigns, to maximize your reach.

Use the Board view in ClickUp to create a visual representation of your marketing strategy, with each column representing different marketing channels or tactics.

5. Implement and track your marketing activities

Once your marketing plan is in place, it's time to put it into action. Execute your marketing campaigns, monitor their performance, and track key metrics to evaluate their effectiveness. Regularly review and analyze the data to make informed decisions and optimize your marketing efforts.

Utilize Automations and Dashboards in ClickUp to automate repetitive tasks and track important marketing metrics, such as website traffic, lead conversion rates, and customer engagement.

By following these steps and utilizing the Lubricant Oil Marketing Plan Template in ClickUp, you can create a strategic and effective marketing plan to drive the success of your lubricant oil business.

Get Started with ClickUp’s Lubricant Oil Marketing Plan Template

Manufacturers and distributors in the oil and gas industry can use this Lubricant Oil Marketing Plan Template to create a comprehensive plan that will help promote and sell their products effectively.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful marketing plan:

• Use the Key Results View to set and track your marketing objectives and key performance indicators
• The Timeline View will help you visualize your marketing activities and deadlines
• Refer to the Getting Started Guide View to get step-by-step instructions and tips for creating an effective marketing plan
• The Objectives View will allow you to define your marketing goals and strategies
• Use the Progress Board View to monitor the progress of each marketing activity and ensure they are completed on time
• Organize tasks into six different statuses: Cancelled, Complete, In Progress, Needs Input, Planned, To Do, to keep track of progress
• Update statuses as you progress through tasks to keep stakeholders informed of progress
• Monitor and analyze tasks to ensure maximum productivity and the success of your marketing plan.

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Your Guide to Marketing Strategies For Oil and Gas Brands

Jump to a section:

The oil and gas industry is one of the most critical sectors in the global economy, providing fuels for transportation, heating, and powering worldwide. This industry is broadly divided into three segments: upstream (exploration and production), midstream (transport and storage), and downstream (refining and retail). It comprises a complex network of companies, governments, institutions, and individuals working to explore, extract, refine, transport, and market oil and gas products.

Despite its strategic importance, the oil and gas sector faces numerous challenges, such as volatile commodity prices, increasing regulatory pressures, environmental concerns, technological disruptions, and evolving consumer preferences. Marketing plays a pivotal role in navigating these challenges. It helps companies differentiate themselves, create customer value, build strong relationships, and foster sustainable growth. A well-crafted marketing strategy can enable an oil and gas company to effectively communicate its unique selling propositions, enhance its brand reputation, attract and retain customers, and ultimately increase its market share and profitability.

Understanding the Oil and Gas Market

Global oil and gas market analysis.

As of 2023, the global oil and gas market is estimated to be worth approximately $3.3 trillion. Moreover, the sector experienced a considerable rebound from the COVID-19 pandemic due to rising demand, increased commodity prices, and the gradual resumption of international trade and mobility.

• Key Players and Competitors: Significant industry players globally include Saudi Aramco, ExxonMobil, BP, Chevron, and Royal Dutch Shell. In 2022, Saudi Aramco retained its position as the world’s largest oil company, with over $230 billion in revenue.
• Market Size and Forecast: Despite the push for renewable energy sources, the oil and gas industry is expected to grow at a compound annual growth rate (CAGR) of 1.5% between 2023 and 2030.

Regional Market Analysis

Geopolitics, local regulations, and resource availability significantly influence regional markets.

• Opportunities and Challenges: With its vast oil reserves, the Middle East continues to dominate the global oil market. However, regions like North America are rapidly advancing in shale gas production. In addition to its growing economies and rising energy demand, the Asia-Pacific region presents significant opportunities for oil and gas companies.
• Key Trends and Developments: In 2022, a significant trend was the increasing adoption of digital technologies for exploration, production, and supply chain optimization. Additionally, environmental regulations have prompted companies to invest in cleaner, more efficient extraction and production processes.

Segment Analysis

The oil and gas industry is commonly segmented into upstream, midstream, and downstream sectors. Each segment requires a distinct marketing approach, given its unique characteristics and customer base.

• Upstream: The upstream segment involves exploration and production activities. Companies in this segment mainly sell to governments, businesses, and sometimes other industry segments. As of 2022, the upstream market was valued at approximately $1.4 trillion.
• Midstream: The segment focuses on transporting and storing crude oil and natural gas. Significant customers include refineries and utility companies. In 2022, the midstream segment represented about 20% of the total industry value.
• Downstream: The downstream segment, refining and retail, is the most customer-facing segment. It’s responsible for producing end-user products like gasoline, diesel, and jet fuel. As of 2023, the downstream part is experiencing growth due to increased consumer demand following the easing of pandemic-related restrictions.

Customer Profiling and Targeting

Understanding the customer is the first step in creating an effective marketing strategy.

Identifying Key Customers

The customer base in the oil and gas industry varies significantly depending on the segment.

• B2B Marketing: Business-to-business (B2B) customers dominate the upstream and midstream segments. These could be national or international oil companies, independent refineries, or utility companies. According to a 2023 B2B Marketing report, 88% of B2B buyers in the oil and gas industry prefer doing business with companies with deep knowledge of their operations and can offer comprehensive solutions.
• B2C Marketing: The downstream segment mainly involves business-to-consumer (B2C) marketing, serving end consumers at gas stations and households. As per a 2022 survey, 72% of consumers indicated that fuel efficiency and sustainability significantly influenced their purchase decisions at gas stations.

Understanding Customer Behavior

Understanding customer behavior helps firms tailor their marketing strategies to meet customer needs effectively.

• Decision-making Process: In B2B transactions, the decision-making process is often complex and lengthy, involving multiple stakeholders and rigorous evaluation processes. For example, a 2022 survey found that approximately 75% of B2B purchases in the oil and gas sector engaged at least five decision-makers.
• Needs and Preferences:  Consumer needs and preferences in the B2C segment can be driven by price, location, and brand reputation. For example, in 2023, a market survey revealed that 68% of customers considered environmentally friendly practices a crucial factor in choosing their fuel provider.

Creating Customer Personas

Customer personas are detailed representations of different customer segments, helping companies better understand their customers’ needs, motivations, and behaviors.

Target Market Selection

Companies can then identify their target markets based on customer profiling and personas. For instance, an upstream company may target national oil companies in emerging economies, while a retail fuel brand may target environmentally conscious consumers in urban areas.

Next, we will explore how oil and gas companies can create a strong brand identity and position themselves effectively in the market. This includes a deep dive into the importance of branding, creating a unique brand identity, setting strategies, and managing and sustaining brand reputation.

Branding and Positioning in the Oil and Gas Industry

Branding and positioning are integral to distinguishing a company’s offerings from competitors, shaping customer perceptions, and influencing purchase decisions.

In the oil and gas industry, branding is often associated with safety, reliability, and environmental responsibility. As per a 2023 survey, 79% of B2B buyers in the sector indicated that they would pay a premium for products and services from a brand perceived as a leader in safety and reliability.

Creating a Unique Brand Identity

A brand identity encapsulates how a company wants to be perceived by its customers, and it’s communicated through elements like the company logo, color palette, typography, and tone of voice. For instance, in 2022, Shell launched a new logo, emphasizing its commitment to cleaner energy solutions.

Brand Positioning Strategies

Brand positioning involves establishing a unique position in the minds of the customers. It can be based on product attributes, customer benefits, usage occasions, or user categories. For example, BP has positioned itself as an “energy company,” signaling a shift towards renewable energy sources. As of 2023, this positioning strategy has resulted in a 10% increase in the company’s market share in the renewable energy sector.

Managing and Sustaining Brand Reputation

Brand reputation is built over time and requires consistent delivery of brand promises. A 2022 report indicated that 67% of consumers in the oil and gas industry cited a company’s reputation as a critical factor influencing their purchase decisions.

Next, we will focus on developing a marketing strategy for oil and gas companies, including setting marketing objectives and formulating product, pricing, distribution, and promotional strategy.

Developing a Marketing Strategy

Creating an effective marketing strategy involves setting clear objectives and devising comprehensive product, pricing, distribution, and promotional strategies. It requires a deep understanding of the market and customers and a company’s capabilities and competitive landscape.

Setting Marketing Objectives

Marketing objectives should be aligned with the company’s overall business goals. They can range from increasing market share and sales to improving brand awareness and customer satisfaction. For instance, in 2023, ExxonMobil set a marketing objective to increase its market share in the liquefied natural gas (LNG) sector by 15% by 2025.

Product Strategy

The product strategy entails design, features, quality, and range decisions. It also encompasses services associated with the product, such as installation, maintenance, and customer support. Product strategies in the oil and gas industry often revolve around efficiency, reliability, and environmental impact. According to a 2022 industry report, companies investing in cleaner and more efficient products saw a 9% increase in customer retention rates.

Pricing Strategy

Pricing strategy in the oil and gas sector can be influenced by factors such as production costs, market demand, competition, and regulatory considerations. For example, in 2023, a survey of B2B buyers revealed that 65% were willing to pay a premium for guaranteed supply continuity.

Distribution Strategy

The distribution strategy involves deciding the channels to deliver the product to the customer. In the upstream and midstream segments, this might include pipelines, shipping, or storage facilities, while in the downstream part, it can include retail locations or home delivery services. In 2022, digital platforms facilitating direct sales between producers and buyers accounted for 20% of oil and gas transactions.

Promotional Strategy

Promotional strategies are designed to communicate a product’s or service’s benefits and persuade customers to purchase. These include advertising, public relations, sales promotions, and personal selling. As of 2023, 80% of oil and gas companies are investing in digital marketing, acknowledging the increasing importance of online platforms in reaching and engaging customers.

Digital Marketing for Oil and Gas Companies

The digital transformation wave has significantly impacted the oil and gas industry, including its marketing landscape. Companies increasingly leverage digital channels to reach customers, engage with them, and strengthen their brand presence.

Role of Digital Marketing

Digital marketing allows oil and gas companies to reach a wider audience, engage with them interactively, and track the real-time performance of their marketing efforts. According to a 2023 industry report, companies that have adopted digital marketing have seen a 35% increase in their customer engagement levels.

Website and SEO Strategies

A company’s website is its digital storefront, often the first point of contact with potential customers. As of 2022, 80% of B2B buyers in the oil and gas industry conducted online research before purchasing. Therefore, SEO (Search Engine Optimization) is critical to improving a website’s visibility on search engines and attracting organic traffic.

Social Media Marketing

Social media platforms provide an excellent opportunity for companies to interact with their customers, share updates, and build their brand community. In 2023, a survey found that 60% of consumers in the oil and gas industry follow their preferred companies on social media.

Content Marketing

Content marketing involves creating and sharing valuable content to attract and retain customers. This can include blog posts, white papers, webinars, videos, and more. As of 2022, 73% of oil and gas companies invested in content marketing, emphasizing thought leadership.

Email Marketing

Despite the rise of other digital marketing channels, email marketing remains an effective way to maintain direct and personalized customer communication. For example, in 2023, companies in the oil and gas industry reported an average open rate of 22% for their marketing emails.

Online Advertising

Online advertising, including search engines, displays, and social media, allows companies to reach a larger and more targeted audience. According to a 2022 report, the oil and gas industry spent approximately $2.5 billion on online advertising.

Analytics and ROI Measurement

Digital marketing analytics tools enable companies to track their marketing performance, measure the return on investment (ROI), and make data-driven decisions. In 2023, 90% of oil and gas companies reported using analytics tools to guide their marketing strategies.

Traditional Marketing Strategies for Oil and Gas Companies

While the digital world continues to expand, traditional marketing methods still hold significant value, especially in the oil and gas industry. These strategies offer a tangibility factor and can help reach a segment of the audience not covered by digital platforms.

Print Media

Oil and gas companies often use print media, including newspapers, magazines, brochures, and flyers, to reach a targeted audience. As of 2022, 30% of oil and gas companies still allocated a portion of their marketing budget to print media.

Broadcast Media

Broadcast media such as television and radio can reach a broad audience and create a strong brand impression through visual and audio cues. In 2023, approximately 15% of oil and gas companies’ advertising budget was spent on broadcast media.

Outdoor Advertising

Outdoor advertising, including billboards, transit ads, and digital signage, offers high-visibility branding opportunities, especially in high-traffic areas. According to a 2022 report, outdoor advertising accounted for about 10% of the total advertising expenditure in the oil and gas industry.

Direct Mail

Direct mail allows companies to send targeted messages to a specific group of customers or prospects. In 2023, a survey revealed that 40% of consumers in the oil and gas sector read promotional materials they received via direct mail.

Trade Shows and Events

Trade shows and industry events provide an excellent platform for oil and gas companies to showcase their offerings, meet potential clients, and network with industry professionals. Despite the rise of virtual events due to the COVID-19 pandemic, 70% of companies in the sector attended at least one physical trade show in 2022, emphasizing the continued importance of in-person interaction.

Public Relations and Crisis Management

Public relations (PR) and crisis management are critical for oil and gas companies due to the industry’s high-risk nature, regulatory environment, and public scrutiny over environmental issues.

Public Relations

PR involves managing a company’s communication with its stakeholders, including customers, employees, investors, and the public.

• Media Relations: Maintaining positive relationships with the media is crucial for conveying a company’s message, managing its image, and addressing any negative publicity. In 2022, 95% of oil and gas companies had a dedicated media relations team or agency.
• Corporate Social Responsibility (CSR): CSR initiatives, such as investing in renewable energy or local community development, can enhance a company’s image and strengthen its relationship with stakeholders. For example, a 2023 survey found that 85% of consumers favored oil and gas companies with robust CSR programs.

Crisis Management

A solid crisis management plan is critical given the potential oil and gas industry risks – such as accidents, spills, or regulatory violations.

• Crisis Communication Plan: A crisis communication plan outlines how a company will communicate with its stakeholders during a crisis. In 2023, a report indicated that companies with an effective crisis communication plan recovered their stock prices 5% faster after a problem than those without.
• Crisis Response Team: A crisis response team is responsible for managing the crisis and executing the crisis communication plan. As of 2022, 90% of oil and gas companies had a designated crisis response team.
• Post-Crisis Analysis: After the crisis, conducting a post-crisis analysis is essential to evaluate the response effectiveness and learn from the incident. For example, in 2023, companies that conducted regular post-crisis analyses reduced their crisis response time by an average of 30%.

The Future of Marketing in the Oil and Gas Industry

The oil and gas industry is transforming significantly, driven by technological advancements, changing consumer preferences, and regulatory pressures. These changes are shaping the future of marketing in the industry.

Emerging Trends

Understanding and staying ahead of emerging trends can help companies position themselves effectively for the future.

• Sustainability Marketing: As concerns over climate change intensify, sustainability marketing is becoming increasingly important. For example, a 2023 survey found that 78% of consumers prefer to purchase from oil and gas companies that demonstrate environmental responsibility.
• Personalized Marketing: Personalized marketing is gaining traction with data analytics and artificial intelligence advances. For example, in 2023, oil and gas companies that implemented personalized marketing strategies saw a 15% increase in customer engagement.
• Virtual and Augmented Reality: Virtual and augmented reality technologies are emerging as powerful marketing tools, offering immersive experiences to customers. A 2022 industry report shows that 20% of oil and gas companies explored these technologies for their marketing initiatives.

Challenges and Opportunities

The evolving landscape presents several challenges and opportunities for oil and gas marketers.

• Regulatory Challenges: Increasing environmental regulations could challenge marketers to communicate their brand values and product benefits. However, they also provide an opportunity to highlight the company’s efforts towards compliance and sustainability.
• Digital Transformation: While digital transformation presents numerous opportunities, it poses challenges regarding technology adoption, data privacy, and cyber-security. A 2023 report indicated that 70% of oil and gas companies were investing in enhancing their digital capabilities.
• Changing Consumer Preferences: Changing consumer preferences toward cleaner energy sources poses a significant challenge for oil and gas marketers. However, they also present an opportunity to diversify their product offerings and position themselves as forward-thinking, environmentally-conscious brands.

In conclusion, this guide has provided a comprehensive overview of marketing in the oil and gas industry, covering the importance of customer understanding, branding and positioning, marketing strategy development, digital and traditional marketing strategies, public relations, crisis management, and future trends.

By understanding these aspects and continuously adapting to the changing landscape, oil and gas companies can create effective marketing strategies that drive growth, build strong brand reputations, and foster long-term customer relationships.

• Business Ideas
• Business Plans
• Advertising

Sample Oil and Gas Business Plan Template

• by Olaoluwa
• March 17, 2023 August 28, 2024

This article will be providing you with an oil and gas business plan guide or template.

The energy sector of every economy is huge and offers enormous investment opportunities. Whatever your niche area or interests are, starting a business can be very challenging.

However, having a plan makes the process a lot less difficult and helps with better coordination.

Here, we aim to help entrepreneurs who, though being experienced in the oil and gas sector have no idea how to launch their business operations.

OIL AND GAS BUSINESS PLAN

To better organize your plan, there are basic sections that cannot be left out. They touch on the different aspects of running a successful oil and gas business.

They include the executive summary, the company description, and the products & services sections.

Other crucial sections include the market analysis section, strategy & implementation, organization & management team as well as the financial plan & projections sections.

So, how do you develop each of these sections? You’ll want to read on to find out.

i. Executive Summary

As the introductory section of your plan, the executive summary gives a concise overview of your oil and gas business plan. What you should seek to do with this section is make and keep your audience interested by learning about your business.

The basics about your company should be known here.

The executive section always appears first in a plan. While this is true, it should be written last. The reason is this; it should capture all the key aspects of the business plan.

Consider adding certain sections like your business name & location, your services & products as well as your mission & vision statements. Also, the specific purpose of your plan should be added.

Business Name & Location

One of the first things you’ll need to include in your business name as well as its location. Introducing your business is paramount and gives your reader or a starting point on what the business is about.

How does your location positively impact your operations?

Services & Products

Here, you’ll need to give a breakdown of your oil and gas products and services . What specific niche area you involved with and how are your products and services beneficial to your clients.

People only pay for value and you should briefly discuss what value your services offer to your clients.

Mission & Vision Statements

The mission and vision statements of your oil and gas business should shed light on your company’s purposes, goals and values. Your mission statement should tell about why the business exists as well as the purpose it serves.

Also include information on what your business offers.

You should focus on what you seek to ultimately achieve with your oil and gas business for the mission statement. In a nutshell, the vision statement gives purpose to the existence of your business.

It’s important when writing this statement to never leave anything open to interpretation.

Specific Purpose

Every serious business has a purpose. What’s yours about? By clarifying your purpose or aims, your chances of achieving your goals are increased.

ii. Company Description

The company description section seeks to further reveal details about your oil and gas business. Basically, you want to explain who you are, your mode of operation as well as the goals you wish to achieve.

Details to be included are the legal structure of the company, as well as its brief history.

Being an oil & gas business, you’ll have to provide details on the needs or demands you intend to fill or meet.

The company description should give an overview of your services & products while also identifying your target market and your suppliers.

Also, include a summary of company growth backed by financial or market highlights.

Of course, this won’t be complete without a summary of your long and short-term goals including how you intend to make a profit.

iii. Products & Services

While this was covered in the executive summary section, only a summary of it was given.

This section takes a more detailed look at the products and services being offered by your oil & gas business with a focus on the benefits being derived by customers.

Here, you’ll also need to explain the market role of such products & services.

What edge or competitive advantages do your products & services have over those from competitors. Are there new products in the works? Provide information on such.

Here is a sample plan on crude oil refining .

iv. Market Analysis

A lot of work in the form of research is required to demonstrate your understanding of the oil and gas industry.

Your research should provide a detailed sketch of your target market with a focus on key aspects such as its size and demographics.

Have an industry description and outlook with statistics serving as proof. What more? There should be historical, current, and projected marketing data for your oil and gas business.

Also, include an evaluation of your competitors with a special focus on their weaknesses and strengths.

v. Strategy & Implementation

Strategy and implementation have a lot to do with sales and marketing. This is basically an operating plan on how you wish to sell and distribute your oil & gas products and services.

It focuses on market entry, pricing, costs, promotion, and distribution details.

What are your operational plans in regards to the operational cycle of the business? You also want to include information on labor sources as well as the number of employees you’ll need.

vi. Organization & Management Team

The organization & management team section discusses the organizational structure of the oil and gas business.

You want to provide a description of key departments as well as employees by providing an organizational chart.

There should be information about the owners, their level of involvement as well as percentage ownership. Also, profiles of your management team will be necessary.

vii. Financial Plan & Projections

Under the financial plan & projections section, you’ll need some expert help. The services of a professional accountant will suffice.

The key areas analyzed under this section include the historical financial data, realistic prospective financial information, and brief analysis of financial data.

With these points covered, your oil and gas business plan should be ready for implementation. You also stand the chance of getting the much-deserved financing required.

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Hi dear , Iam from Papua New Guinea,Alotau Milne Bay Province. Papua New Guinea. Iam a Tradesmen, Heavy Diesel Fitter and Maintenance Fitter Machinist. Former Mechanical Maintenance Engineer for BHP STEEL and Ok Tedi Mining LTD Mill Maintenance Rebuildshop. Iam urgently seeking for any mechanical Fitter jobs in Australian Oil Rig Drilling companies and Mining. Any other farming jobs suits my qualifications. Thank you very much for your time and kind assistance. I wait patiently to hear from you soon.

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7 Marketing Trends And How They Apply To The Oil And Gas Industry

Dec 11, 2023

Matt Bertram

Oil and Gas Industries Need a Marketing Update

Many of these companies have not updated their digital marketing plan in 5+ years. In an era characterized by rapid technological advancements and shifting global energy paradigms, the landscape for oil and gas companies is evolving at an unprecedented pace. As the world embraces cleaner and more sustainable energy sources, the traditional giants of the fossil fuel industry find themselves at a crossroads, facing the imperative to adapt or risk obsolescence. Central to their ability to navigate this transformation is the need to update their marketing strategies.

The oil and gas sector, once largely insulated from the winds of change, now stands at the forefront of a pivotal moment in history. Climate concerns, environmental regulations, and growing consumer awareness are reshaping the industry’s dynamics. Consequently, the time has come for oil and gas companies to rethink and revitalize their marketing efforts.

This transformation isn’t merely about maintaining market share or public relations; it’s about redefining the industry’s narrative, demonstrating commitment to sustainability, and leveraging the power of digital tools to communicate effectively in an ever-connected world. In this era of information abundance, where public perception can make or break a company, marketing has become a crucial strategic asset.

This introspective journey into the world of oil and gas marketing explores the compelling reasons behind the industry’s need for reinvention. From harnessing the capabilities of digital marketing and data analytics to fostering transparent and responsible communication, this exploration will guide oil and gas companies toward a future where they can successfully adapt and thrive in the face of unprecedented change.

But what’s the solution? The solution involves adopting  marketing services for oil and gas businesses . These marketing trends offer new and updated strategies that can help improve their business. It can help the oil and gas business better connect with the market.

Here are 7 marketing trends to follow that can help oil and gas companies.

1. Personalization Is Key

The oil and gas industry may benefit from an updated redesigned website and more personalized content.

Personalizing your website and your content is designed to attract a specific audience. The target market understands what you can do for them because your company is more personalized for them.

When a company’s website and content are more personalized, the ideal customers are more likely to buy something.

How can oil and gas companies capitalize on that?

They can hire people to  redo their website  and create content that speaks directly to their target market.

2. Apply AI & Smart Data

Oil and gas companies can also benefit from more AI and smart data. One marketing trend is about understanding consumer behavior, especially behavioral science. However, to do that, you need to have data.

When you have AI and smart data, you can automate tasks. It creates more efficiency in the workplace.

For example, you can install remote sensors and automated drilling. You can also consider installing 3D printers that offer unique benefits in the oil and gas industry. Midstream is taking advantage of drones and heatmapping for pipeline leak detection.

Overall, it’s important to understand your business’s data that can help you better connect with your audience. You can see who is purchasing and why they are purchasing, giving you direction on your marketing strategies.

3. Higher Quality Content

Another marketing trend that oil and gas businesses need to adopt is creating higher quality content.

They can accomplish this by creating well-researched content on their blog or vlog. When businesses create higher quality content, it helps them in multiple ways. For instance, Google will rank their website higher because of the quality of content.

However, quality content means its original and well-researched content. It also means it’s that it’s  SEO optimized .

Oil and gas companies must understand and  master SEO strategies  to stay relevant and above their competition. They need to search for relevant and highly searched keywords to add to their blogs and vlogs.

When oil and gas companies create high-quality and SEO optimized content, it helps them better connect with their consumers. It also helps them drive traffic to their website, and help them tell their story better.

4. Different Forms of Content

In addition to creating high-quality content, oil and gas companies also need to create different forms of content.

For example,  video marketing  is a current trend because many people watch videos on their mobile devices. It’s a great way to send short visual messages and to the point.

Oil and gas companies can benefit from creating podcast content, blog content, and video content. The more content oil and gas companies can produce, the more they rank on Google and connect with their target market. Something to also consider is Podcast Content. Oil and Gas Global Network does a great job helping people .

Learn more about our video marketing.

5. Be Mobile Friendly

Another marketing trend to follow is being mobile-friendly. With more than 2 billion people using smartphones worldwide, your oil and gas business must change its website to be more mobile-friendly.

The more mobile-friendly your website is, the more likely you will drive traffic to your website, not just from desktop users. I see far to many website that where built 10+ years ago and are still using to different versions of a site as well as not really understanding that most people are are mobile today.

6. Understand the Target Market

A marketing trend that you should consider is taking a deep dive and understanding your target market. You need to consider who your ideal customer is.

That may mean understanding their age, where they live, what problems they have, and how you can help them. With more data available, you need to see how you can better understand your target market and what leads them to buy from oil and gas businesses .

It’s importnat to understand that people in the energy sector don’t just think of themselfs as oil and gas professionals they think of themself as perhaps Upstream Oil and Gas or in Oilfield Services .

7. Tell Stories

Lastly, if you want to update your oil and gas business’s marketing strategy, then you need to consider the power of telling stories.

Telling stories on social media or email marketing is a powerful way to connect with your target market. I would tell you that if spent 15 mins a day on LinkedIn actually being social and engage with people you may have more business in your pipeline than you could handle. Find a way to open up and connect with people. People do business with people. After all that is what social media is about, it’s about being social! It’s a marketing trend that has helped more businesses sell more of their products and it’s a sales channel that few oil and gas brands effectively tap. Maybe even try podcasting to start building thought leadership and letting people get to know you better one to many!

When you do tell a story, it needs to be around the target market . It needs to tell a story about their problems and how you helped them solve it.

Oil and gas companies can also tell stories about services, products, and reputation. They can provide stories that involve testimonials and how they were able to help customers.

2023 Update: Additional Elements to Consider

• Data Security and Compliance: Highlight the importance of data security and compliance, particularly in industries where sensitive information is handled. Discuss how oil and gas companies should prioritize data protection to build trust with their customers.
• Content Distribution Strategy: Explain the significance of a well-planned content distribution strategy. Discuss how oil and gas companies can leverage various channels such as social media, email marketing, and industry publications to reach their target audience effectively.
• Social Responsibility and Sustainability: Emphasize the growing importance of social responsibility and sustainability in the oil and gas sector. Discuss how integrating sustainable practices and communicating corporate social responsibility initiatives can positively impact a company’s brand image.
• Global Market Expansion: Explore how oil and gas companies can use digital marketing to expand their presence in global markets. Discuss the challenges and opportunities of marketing to international audiences.
• Customer Relationship Management (CRM): Highlight the benefits of implementing CRM systems to manage customer interactions and build long-term relationships. Explain how CRM can help oil and gas companies personalize their marketing efforts.
• Competitive Analysis: Encourage oil and gas businesses to conduct regular competitive analysis to stay ahead in the market. Explain how analyzing competitors’ marketing strategies can provide valuable insights for improvement.
• Adaptive Marketing: Discuss the concept of adaptive marketing, where companies continuously adjust their strategies based on real-time data and market changes. Explain how this agile approach can help oil and gas companies respond swiftly to evolving trends.
• Performance Metrics: Provide guidance on selecting and tracking key performance metrics (KPIs) to measure the success of digital marketing campaigns. Explain how data-driven decision-making can enhance marketing effectiveness.
• Case Studies and Success Stories: Include case studies or success stories from oil and gas companies that have successfully implemented these marketing trends. Real-life examples can illustrate the practical benefits and outcomes of adopting these strategies.
• Industry-Specific Challenges: Address specific challenges that the oil and gas industry faces in adopting digital marketing strategies, such as regulatory constraints, the complex buying cycle, and the need for safety-conscious messaging.
• Integration with Sales and Operations: Highlight the importance of aligning marketing efforts with sales and operations. Discuss how effective communication and collaboration between these departments can lead to better results.
• Continuous Learning and Training: Encourage ongoing learning and training for marketing teams within the oil and gas sector. Discuss how staying updated with industry best practices and emerging technologies is essential for long-term success.

How These Marketing Trends Can Help the Oil and Gas Industry

The marketing trends can help your oil and gas business adapt to the  digital marketing  age. In an era where more people are shopping online, it’s important that your business is adapted to the customer.

These marketing strategies can give the update your business needs. It can help you connect with your ideal customers and drive more traffic to your website.

If you want our help with developing a marketing strategy, schedule a free consultation today!

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Oil And Gas Marketing Plan Template

Download this Oil And Gas Marketing Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

The oil and gas industry is massive, from service transportation and pipeline needs to addressing environmental and safety concerns. Putting up your own oil and gas company is a big investment. For this investment not go to waste, developing a strong marketing plan is your key to success. Why don’t you get started with our Oil & Gas Marketing Plan Template? You’ll be delighted to know that this template comes with various file formats so you can edit it with less effort on either your PC or mobile devices. Get this Oil & Gas Marketing Plan Template now and become more productive with less effort by effectively using it!

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Free Marketing Plan Template for Oil and Gas Companies

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How to Start a Profitable Oil Change Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a oil change business plan., 3. develop a oil change brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for oil change., 6. open a business bank account and secure funding as needed., 7. set pricing for oil change services., 8. acquire oil change equipment and supplies., 9. obtain business insurance for oil change, if required., 10. begin marketing your oil change services., 11. expand your oil change business..

Before diving into the oil change industry, a thorough market analysis is essential to understand the competitive landscape, customer demand, and potential for profitability. This step helps in crafting a business model that resonates with customers and stands out in the market. Here are key considerations for performing an in-depth market analysis:

• Research local and national competitors to benchmark services, pricing, and marketing strategies.
• Identify your target demographics, including age, vehicle type, and frequency of service.
• Assess the location for your business, considering factors like traffic patterns, visibility, and proximity to complementary businesses.
• Examine industry trends, such as the shift towards electric vehicles and how it might impact the future demand for oil changes.
• Survey potential customers to understand their needs, preferences, and frustrations with current offerings.
• Analyze economic factors that could influence consumer spending on vehicle maintenance, such as local employment rates and disposable income levels.
• Keep an eye on technological advancements that could alter or improve the oil change process and customer experience.

Are oil change businesses profitable?

Yes, oil change businesses can be very profitable. They have low overhead costs and loyal customers who generally come back every 3,000 to 5,000 miles for an oil change.

Launching an oil change business requires careful planning and strategic thinking. A comprehensive business plan is the blueprint for success, outlining the path from concept to profitable operation. Here's a structured guide to help you draft your oil change business plan:

• Begin by defining your business model, including the type of oil change services you'll offer, such as conventional, synthetic, or high-mileage oil changes.
• Identify your target market by researching the demographics of potential customers and the demand for oil change services in your chosen location.
• Analyze your competition to understand their strengths and weaknesses and find a way to differentiate your services.
• Outline your marketing and sales strategy, considering how you'll attract and retain customers through advertising, promotions, and exceptional service.
• Detail your operational plan, including the setup of your service bays, equipment needs, staffing requirements, and workflow processes.
• Project your financials, such as startup costs, pricing strategy, revenue projections, and break-even analysis, to ensure financial viability.
• Include a risk management plan to address potential challenges and outline strategies for mitigation.

How does a oil change business make money?

An oil change business makes money by providing services to customers who need their car's oil changed. Services may include an oil change, filter replacement, and additional inspections as well as advice on maintenance. Customers pay for the service and the business makes a profit from these sales. A target audience for an oil change business would be drivers in their local area who need to have their car serviced regularly or on an ad-hoc basis. Understanding the needs of those customers and providing quality service at a competitive price should help the business to acquire and retain customers.

Creating a distinctive brand for your oil change business is crucial in establishing a strong presence in the market. A memorable brand resonates with customers, differentiates you from competitors, and communicates the essence of your services. Consider the following steps to develop a compelling oil change brand:

• Identify Your Unique Selling Proposition (USP): Determine what sets your oil change service apart. It could be speed, cost, customer service, or environmental practices.
• Choose a Brand Name: Select a name that is easy to remember, reflects your USP, and has a clear connection to the automotive or oil change industry.
• Design a Logo: Create a logo that is visually appealing, simple to recognize, and encapsulates your brand's identity. It should be versatile enough to be used on various marketing materials.
• Develop a Brand Voice: Decide on the tone and language you will use in your communications. It should be consistent across all platforms, whether promotional materials, social media, or face-to-face interactions.
• Build Brand Awareness: Invest in marketing strategies such as online advertising, community engagement, and partnerships with local businesses to introduce your brand to the market.

How to come up with a name for your oil change business?

Naming a business is an important part of the branding process. To come up with a great name for an oil change business, start by brainstorming words associated with oil changes. Examples include “oil”, “change”, “power”, and “strength”. Next, think of adjectives that help illustrate the quality of the services you provide - such as “speedy”, “reliable”, or “premium”. Finally, consider combining these words to create a unique name that conveys your brand message in an interesting way. With creativity and careful consideration of customer experience, you can find a name that works perfectly for your oil change business.

Formalizing your business registration is a crucial step in establishing your oil change business. This legalizes your operations and ensures you comply with all regulatory requirements. Follow these steps to get your business on the right track:

• Choose a Business Structure: Decide whether you'll operate as a sole proprietorship, partnership, LLC, or corporation. Each has different legal and tax implications.
• Register Your Business Name: If your business name is different from your own, you'll need to register it with the appropriate state agency, often known as "Doing Business As" (DBA).
• Obtain an Employer Identification Number (EIN): Apply for an EIN from the IRS for tax purposes, especially if you plan to hire employees.
• Register for State and Local Taxes: Depending on your location, you may need to register for various state and local taxes, such as sales tax and unemployment insurance tax.
• Secure Necessary Permits and Licenses: Contact your city or county about specific permits and licenses you need to operate an oil change business, such as a business operation license or environmental permits.
• Review Zoning Laws: Make sure your chosen business location complies with local zoning laws to avoid fines or being shut down.

Resources to help get you started:

Explore vital resources crafted for oil change entrepreneurs, featuring in-depth market trends, operational best practices, and strategic growth recommendations:

• National Oil & Lube News (NOLN) - A leading publication offering the latest news, trends, and business strategies for the fast lube and quick maintenance industry. https://www.noln.net/
• Automotive Oil Change Association (AOCA) - Provides members with industry data, best practices, and training resources aimed at enhancing service quality and operational efficiency. https://www.aoca.org/
• International Fast Lube Expo (iFLEX) - An annual event for networking, discovering the latest products and technologies, and gaining insights from industry workshops and sessions. https://www.aoca.org/iflex
• Auto Care Association - Offers a variety of industry reports, educational resources, and advocacy to support businesses in the automotive maintenance and repair sector. https://www.autocare.org/
• Quick Lube Expert Podcast - Provides practical advice, success stories, and best practices for quick lube and auto service operators looking to grow their business. https://quicklubeexpert.com/podcast/

Starting an oil change business requires not only the right equipment and location but also adherence to various legal requirements. To ensure your business operates within the law, you'll need to obtain the necessary licenses and permits. Here's a list of essential steps to follow:

• Research local zoning laws to confirm that your chosen location is zoned for an automotive business.
• Contact your city or county clerk's office to apply for a business license, which is a basic requirement for operating a business legally in most areas.
• Check with your state's environmental protection agency or equivalent for any specific permits related to the disposal of used oil, filters, and other hazardous materials.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you'll be hiring employees.
• Consult with your state's Department of Motor Vehicles (DMV) or equivalent to see if there are any specific automotive repair or service station permits required.
• Ensure you have the proper signage permits as required by local ordinances for your business location.
• Consider additional certifications, such as Automotive Service Excellence (ASE) certification, which can enhance your business's credibility and attract customers.

What licenses and permits are needed to run a oil change business?

A business that provides oil change services for cars typically requires a range of licenses and permits from both state and local authorities. These may include an annual business license from the state, zoning permits from the local municipality, auto repair shop permits, air pollution control permits and hazardous waste control permits. Depending on the locality, additional licenses and permits may be required for vehicles weighing more than a certain amount or for any other kind of automotive service.

Securing your financial foundation is a pivotal step in launching your oil change business. A dedicated business bank account will help you manage your finances effectively, while securing funding ensures you have the capital needed to cover startup costs and operational expenses. Here's how to get started:

• Choose the right bank: Research and select a bank that offers business banking services with favorable terms, such as low fees and good customer service.
• Prepare the necessary documents: Gather required documentation, including your business plan, EIN (Employer Identification Number), and incorporation papers, to open your business bank account.
• Understand your funding needs: Determine how much capital you will need to start and maintain your business until it becomes profitable.
• Explore funding options: Consider various funding sources such as small business loans, lines of credit, investors, or crowdfunding platforms.
• Prepare a strong pitch: If you're seeking investors or loans, be ready to present a compelling case for your oil change business, highlighting its potential for success and profitability.
• Review terms and conditions: Carefully examine the terms of any funding agreement to ensure they are favorable and realistic for your business's financial situation.

Setting the right pricing for oil change services is crucial in balancing profitability with competitive appeal. Consider the costs, market rates, and value-added services to establish a pricing strategy that attracts customers while ensuring your business thrives. Here are some key points to consider:

• Analyze Costs: Calculate the total cost of providing the service, including oil, filters, labor, overhead, and any additional materials or equipment used.
• Check Competitors: Research local competitors' pricing to understand the market rate. Aim to offer competitive prices without significantly undercutting your profit margin.
• Value Proposition: Consider whether you will offer different levels of service (basic, premium, synthetic) and how that will affect pricing. Factor in the quality of your products and services as a justification for your rates.
• Dynamic Pricing: Think about offering promotions, discounts for repeat customers, or bundled services to incentivize higher spend and repeat business.
• Profit Margin: Set a profit margin that sustains your business while being fair to customers. Typically, a margin of 20-40% is considered healthy in the automotive service industry.
• Transparency: Ensure your pricing is transparent to build trust with customers. Avoid hidden fees and clearly explain what is included in each service.

What does it cost to start a oil change business?

Initiating a oil change business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $80500 for launching such an business. Please note, not all of these costs may be necessary to start up your oil change business.

Starting an oil change business necessitates careful selection of the proper equipment and supplies to ensure quality service and customer satisfaction. It's important to invest in durable, reliable tools and high-grade materials. Below is a list of essential items you'll need to acquire:

• Oil drain and disposal containers: Select containers that are easy to transport and designed to prevent spills.
• Oil filters and wrenches: Stock various sizes of oil filters and corresponding wrenches to cater to different vehicle models.
• Quality motor oil: Purchase a range of motor oils to accommodate the different needs of customers' vehicles, including synthetic, conventional, and high-mileage oils.
• Drain plug gaskets: Ensure you have a variety of gaskets to replace old ones during oil changes.
• Funnel: A wide-mouthed funnel will help in avoiding spills when adding new oil.
• Protective gloves and eyewear: Safety first—use protective gear to safeguard against spills and splashes.
• Ramps or lifts: Depending on your set-up, you will need either portable ramps or a hydraulic lift to elevate vehicles for easier access.
• Shop rags and absorbent mats: Keep your work area clean and spill-free with plenty of rags and absorbent mats.
• Customer management software: Invest in software to keep track of appointments, customer details, and service history.

List of software, tools and supplies needed to start a oil change business:

• Oil Drainer - $180-200
• Oil Pan - $30-50
• Oil Filter Wrenches - $8-20
• Oil Filter Cartridge - $20-40
• Power Drilling Machine - $500-700
• Automotive Shop Tools - $200-1000
• Storage Containers (to store used oil) - $50-100
• Rags/Paper Towels - $10-15
• Protective Gear (gloves, goggles, coverall) - $30-50
• Hospital Grade Hand Soap/Detergent – $8-20</

Starting an oil change business involves various risks, from potential property damage to liability issues. To protect your business, employees, and customers, it's crucial to obtain the right business insurance. Here are some key steps to guide you through the process:

• Assess your business risks by considering the types of services you offer, the scale of your operations, and the potential for accidents or damages.
• Consult with a licensed insurance agent or broker who specializes in commercial insurance for automotive services to get professional advice tailored to your specific needs.
• Compare quotes from multiple insurance carriers to find the best coverage at a competitive price. Ensure that the policies cover general liability, property damage, and workers' compensation, if you have employees.
• Consider additional coverage options such as business interruption insurance, equipment breakdown insurance, and garage keepers liability insurance for comprehensive protection.
• Review the insurance policies annually and adjust your coverage as your business grows or changes, ensuring that you are always adequately protected against emerging risks.

Now that your oil change business is ready to serve customers, it's crucial to effectively market your services to attract and retain a steady stream of clients. A strategic marketing approach can set your business apart from the competition. Consider the following tactics to get the word out and drive business to your shop:

• Develop a strong online presence by creating a professional website and engaging on social media platforms where potential customers spend their time.
• Offer introductory discounts or bundle deals to new customers to encourage them to try your services.
• Partner with local businesses and organizations to offer exclusive discounts to their employees or members.
• Invest in local SEO to ensure your business appears at the top of search results when people look for oil change services in your area.
• Use traditional marketing methods like distributing flyers, placing ads in local newspapers, and sponsoring community events to build brand recognition.
• Encourage word-of-mouth referrals by providing excellent customer service and offering incentives for customers who refer friends and family.
• Gather and showcase customer testimonials and reviews on your website and social media to build trust with potential clients.

Once your oil change business is up and running, it's time to think about expansion to maximize your reach and profitability. Consider the following strategies to grow your enterprise and solidify your presence in the market.

• Offer mobile oil change services to cater to customers at their homes or workplaces, providing convenience and saving them time.
• Develop a loyalty program to encourage repeat business and word-of-mouth referrals from existing customers.
• Partner with local businesses or fleets that require regular oil changes to secure bulk service contracts.
• Expand your service offerings to include other vehicle maintenance tasks, such as tire rotation or fluid checks, to become a one-stop-shop for customers.
• Invest in marketing and advertising campaigns to raise brand awareness in your local area and attract new customers.
• Utilize social media and online review platforms to engage with your customer base and improve your service based on feedback.
• Consider franchising your business model or opening new locations in areas with high demand for oil change services.

We help oil and gas companies develop strategies to pursue growth and create value in an uncertain and volatile environment.

To prevail in current markets, successful businesses treat strategy development as a dynamic process. Commodity-price fundamentals are challenging in the short term, requiring executive teams to constantly reevaluate mid- to long-term expectations. As a result, companies in the oil and gas industry are confronting significant strategic challenges and complex decisions, daily.

To help our clients manage this complexity, we bring distinctive propositions to our advisory work, ranging from tools that target short-term cash and performance enhancements, to levers for enabling operating-model evolution, to proprietary market models that provide granular, rigorous supply-and-demand scenarios to support strategy planning and development. Our clients have access to more than 400 consultants with extensive experience in oil and gas strategy, a global network of industry experts and external advisers, and broad cross-sector expertise from our Strategy & Corporate Finance Practice .

Examples of our work

Employing our exploration portfolio tool, supporting production growth, identifying new energy segments, developing a gas master plan, providing perspectives on regulatory change, featured capabilities.

We invest heavily in developing proprietary tools, databases, and methods, including:

• numerous proprietary market models, including our Global Gas Model , Global Downstream Model , and Offshore Drilling Model —all of which provide clients with highly granular fundamentals data, customizable scenario-development capabilities, and deeply integrated supply and demand perspectives
• our Global Energy Perspective , which leverages our Energy Insights analytics platform as well as the deep expertise of McKinsey's global sector practices for an integrated, bottom-up perspective on global energy-demand outlooks; the model covers 139 countries, 22 sectors, and 55 fuels, and it allows clients to analyze granular energy-demand drivers as well as to build and run customizable scenarios within minutes
• our Corporate Performance Diagnostic tool , which helps leaders measure, interpret, and manage the real sources of value in their company. Diagnostics include industry-tailored breakdowns of a company's current stock-market valuation and its relationship to business performance and growth

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How to Create an Effective Marketing Plan for Your Business

In today’s competitive business landscape, having a well-thought-out marketing plan is essential for the success of any business. A marketing plan serves as a roadmap that outlines your goals and strategies for reaching your target audience, increasing brand awareness, and ultimately driving sales. In this article, we will discuss the key steps to creating an effective marketing plan for your business.

Defining Your Target Audience

One of the first steps in creating a successful marketing plan is defining your target audience. Understanding who your customers are and what they want is crucial in developing effective marketing strategies. Start by conducting market research to gather information about your customers’ demographics, preferences, and buying behaviors.

Once you have a clear picture of your target audience, create buyer personas that represent different segments within your customer base. These personas should include details such as age, gender, occupation, interests, and pain points. By understanding your target audience at a deeper level, you can tailor your marketing messages and tactics to resonate with them effectively.

Setting Clear Goals

Setting clear goals is vital in any marketing plan. Without specific objectives in mind, it becomes challenging to measure the success or failure of your efforts. When setting goals for your marketing plan, make sure they are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).

For example, instead of setting a vague goal like “increase sales,” set a specific goal such as “increase online sales by 20% within six months.” This allows you to track progress accurately and make adjustments if needed.

Additionally, consider setting both short-term and long-term goals. Short-term goals could include increasing website traffic or social media engagement within a month or two. Long-term goals might focus on building brand loyalty or expanding into new markets over the course of a year or more.

Choosing the Right Marketing Channels

With a clear understanding of your target audience and goals, it’s time to choose the right marketing channels to reach your customers effectively. There are numerous marketing channels available, including social media, email marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and more.

To determine which channels will work best for your business, consider factors such as your target audience’s preferred platforms, budgetary constraints, and the nature of your products or services. For instance, if you have a visually appealing product, platforms like Instagram or Pinterest might be ideal for showcasing your offerings.

Remember that not all channels will yield the same results for every business. It’s crucial to track and analyze the performance of each channel regularly to identify which ones are generating the most leads and conversions. This data-driven approach enables you to optimize your marketing efforts for maximum effectiveness.

Implementing and Evaluating Your Marketing Strategies

Once you have identified the appropriate marketing channels for your business, it’s time to implement your strategies. Create a detailed timeline that outlines when each tactic will be executed and assign responsibilities to team members or external partners.

Regularly monitor the performance of your marketing activities using key performance indicators (KPIs) relevant to each channel. These could include metrics such as website traffic, conversion rates, social media engagement levels, or email open rates.

Based on these metrics’ insights, make adjustments as necessary to optimize your strategies. Marketing is an ongoing process that requires continuous evaluation and adaptation. By staying agile and responsive to market trends and customer feedback, you can ensure that your marketing efforts remain effective in driving business growth.

Creating an effective marketing plan is crucial for any business looking to thrive in today’s competitive landscape. By defining your target audience, setting clear goals, choosing the right marketing channels, implementing strategies effectively, and evaluating their performance regularly – you can develop a robust plan that drives brand awareness, customer engagement, and ultimately, business success.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.

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Marketing helps you reach your target audience, attract new customers and increase your profit. Learn about marketing and your legal obligations.

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About marketing

Legal rules for marketing.

Marketing means the activities you do to promote your business, products or services. It includes advertising, branding, public relations, social media and other things you do to drive sales.

Good marketing tells a story about your business and gives customers a reason to purchase from you instead of your competitors.

It also requires research, careful planning and a clear understanding of your target market. But investing time and money in marketing will pay off in the long term.

Creating a marketing plan helps you define your market, messages and activities for reaching target customers.

Learn how to write a marketing plan.

Your marketing activities need to follow relevant laws and regulations. Here are some of the main things to be aware of.

Advertising your business

Make sure you don’t mislead your customers when you advertise your products or services.

You may also need a permit for some types of advertising, such as brochures, flyers or bill posters.

Find out more in our full list of legal rules  for advertising.

Competitions and lotteries

Your state or territory government regulates these types of promotions. Depending on the value of the prize, you may need a permit to run one.

Get a permit through the Australian Business Licence Information Service (ABLIS).

Direct marketing

Direct marketing means using someone’s personal details to market to them directly.

Common types of direct marketing are email, text messages, physical mail and phone calls (telemarketing).

Before you do any direct marketing, check if your business needs to comply with the  Privacy Act to protect customers’ personal information.

Find out more about handling customer information.

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If you’re marketing to customers through email or text messages, you must comply with spam rules .

Telemarketing

If you’re marketing to customers over the phone, you need to respect the Do Not Call Register .

The Do Not Call Register lists phone numbers whose owners don’t want to receive telemarketing calls. If you call a number on the register, you may have to pay a fine.

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Trade marks.

If you’re creating a brand, business name or website, make sure you’re not infringing on anyone else’s trade mark .

IP Australia’s TM Checker tool lets you search existing Australian trade marks for any that are similar to your proposed brand.

Using someone else’s IP

You might want to use someone else’s IP in your marketing. For example, you’d like to include a popular song in an advertisement.

You’re generally not allowed to use someone’s IP without permission. Doing so would infringe on their IP rights .

International IP

Different countries have different IP laws. If you’re marketing your business overseas, make sure you comply with their IP laws, including trade mark laws.

IP Australia has information on international IP.

European Union (EU) General Data Protection Regulation (GDPR)

The EU GDPR is a set of data protection rules for the EU.

Your business may need to comply with the GDPR if you:

• have an establishment in the EU
• offer goods or services in the EU
• monitor the behaviour of people in the EU on the internet.

The Office of the Australian Information Commissioner (OAIC) has more information on how the EU GDPR may affect your business .

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How to Create a Marketing Strategy for Your Business

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Are you looking to grow your business but not sure where to start with marketing ? Do you want to know how to reach more customers and get the best results from your efforts? A marketing strategy can help you create a clear path to success—laying out the steps needed to connect with your audience and achieve your business goals.

Summary Table

What is a Marketing Strategy?

A marketing strategy is a detailed plan that outlines how your business will attract customers and achieve its marketing goals. It defines your target audience, sets clear objectives, and identifies the best methods to promote your products or services. A good marketing strategy is grounded in research and is aligned with your overall business plan.

Why You Need a Marketing Strategy?

A marketing strategy is important because it helps you focus your efforts where they matter most. Without a strategy, it’s easy to spend time and money on marketing tactics that don’t deliver results. A well-defined strategy keeps your messaging consistent, ensures you’re reaching the right audience, and helps you measure success.

Step 1: Set Clear Goals

Setting clear goals is the first step in creating a marketing strategy . Your goals should align with your overall business objectives and be specific and measurable.

For example, instead of saying you want to “increase sales,” a clearer goal would be to “increase online sales by 15% over the next six months.” Having precise goals helps you focus your efforts and measure your success.

Step 2: Understand Your Audience

Knowing your audience is essential for a successful marketing strategy. This requires researching who your ideal customers are, their preferences, and where they are most active.

By developing detailed customer profiles, or “personas,” you can gain deeper insights into their needs and craft messaging that resonates directly with them.

While you are conducting market research or gathering customer insights online, using a VPN for Mac can help ensure privacy and security during these activities, protecting sensitive data from potential breaches. Knowing your audience helps ensure that your marketing efforts are relevant and engaging.

Step 3: Analyze Your Competition

Analyzing your competition is essential for developing a strong marketing strategy. Examine your competitors’ actions to see what strategies are effective and which ones fall short. This process helps you spot market gaps and uncover opportunities to set your business apart.

A thorough competitive analysis provides valuable insights on how to position your brand effectively within a competitive landscape.

Step 4: Choose Your Marketing Channels

Using the right marketing channels is key to effectively connecting with your audience. Based on where your audience is most active, this could involve using social media, email marketing, search engine optimization (SEO), content marketing, or traditional advertising.

Concentrating on the channels that best engage your target audience will help you achieve the highest return on investment.

Step 5: Create a Content Plan

Creating a content plan is an important step in your marketing strategy. Your content plan should outline the kind of content you will create, and how often you will publish it.

High-quality content can help build trust and drive more engagement. Planning your content ensures consistency and helps keep your audience engaged.

Step 6: Set a Budget 

Setting a budget and allocating resources is a necessary part of executing your marketing strategy. Decide how much money you will spend on each marketing channel and what tools or services you might need, such as graphic design, advertising, or software. 

Step 7: Measure and Adjust Your Strategy

Measuring and adjusting your strategy is key to ongoing success. Use key performance indicators (KPIs) such as website traffic, social media engagement, and conversion rates to gauge the effectiveness of your marketing efforts.

Regularly reviewing these metrics helps you see what’s working and where improvements can be made. A good marketing strategy is flexible and adapts based on what the data shows.

Creating a marketing strategy doesn’t have to be overwhelming. With a clear plan, an understanding of your audience, and a focus on the right channels, you can set your business up for growth.

Remember, marketing is an ongoing process of learning, adapting, and connecting with your customers. Start with these steps, stay flexible, and you’ll find the approach that works best for your business. Good luck, and happy marketing.

Frequently Asked Questions (FAQ)

What is the difference between a marketing strategy and a marketing plan, how often should i review my marketing strategy.

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Mobile Oil Change Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Automotive Industry » Mobile Oil Change

Are you about starting a mobile oil change business? If YES, here is a complete sample mobile oil change business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a mobile oil change business. We also took it further by analyzing and drafting a sample mobile oil change marketing plan template backed up by actionable guerrilla marketing ideas for mobile oil change companies. So let’s proceed to the business planning section .

Since the invention of automobile, a whole lot of business opportunities have been created around the automobile industry and the mobile oil change business is one of them.

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All over the world, car maintenance /services is one business that never goes into extinction. This is because daily, fleets of cars are being added to the garages of people and so whether it is a brand-new car or a fairly used one, servicing the vehicle is inevitable.

As long as people use their cars and trucks regularly, there will always be reasons for them to services the vehicle and change the oil if indeed they want these vehicles to continue to ply the roads. This is because you can never rule out wear and tear when a machine is in use.

Routine servicing and oil change are part and parcel of the routine of a car owner must abide to. For whatever reasons; mobile oil change service business will always translate to money for the owner of the business.

In some climes, you would be required to own a license to start any auto related business; if it applies to you, be sure to get all the trainings and documentation needed. If indeed you want to operate a corporate mobile oil change and servicing business, you must go all the way to get it registered with the corporate affairs department of your state or country.

Although you can operate an unregistered mobile oil change business in some countries, operating a registered one is the best way to go because it would position you to do business with corporate entities.

if you are truly convinced that starting a mobile oil change business is the right business for you to do, then you need to write your own business plan. Below is a sample mobile oil change business plan template that will help you successfully write yours with little or no stress;

A Sample Mobile Oil Change Business Plan Template

1. industry overview.

Businesses in the oil change services Industry primarily change motor oil, lubricate the chassis of automotive vehicles and provide other automotive repair and maintenance services, such as tire rotations and liquid flushes.

Unlike auto mechanics, oil change services businesses do not provide mechanical and electrical repair and maintenance services. Industry establishment are also not involved in body, paint, interior and glass repair works.

Even though disposable income dropped during the economic downturn, causing consumers to delay vehicle maintenance, the recession also created pent-up demand because vehicle maintenance cannot be delayed forever. hence, industry revenue is expected to grow in 2016, as consumers inevitably seek out industry operators for necessary servicing and maintenance jobs.

The oil change services industry is projected to experience remarkable growth in the coming years, notwithstanding at a slower rate.

Disposable income is set to rise and, in turn, consumers will visit industry providers at regular intervals. Nevertheless, external competition will remain a concern for the industry, as well established services providers continue pressuring industry operators on price.

The Oil Change Services Industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Italy, Holland, Nigeria, Switzerland, Australia and Canada et al.

Statistics has it that in the united states of America alone, there are about 34,040 registered and licensed oil change services company (mobile oil change businesses inclusive) scattered all across the United States responsible for employing about 91,543and the industry rakes in a whooping sum of $7 billion annually.

The industry is projected to grow at 0.2 percent annual growth within 2011 and 2016. It is important to state that there are no establishment in this industry that has a lion market share.

A recent report published by IBISWorld shows that the Oil Change Services industry is labor intensive and minimal capital expenditure is required to operate. The report stated that the industry is experiencing an increasing level of automation in the form of point-of-sale systems and inventory management software that automate administration functions.

Nonetheless, industry operators rely on labor to perform vehicle maintenance services. The report further stated that in 2016, wages are expected to account for 28.8 percent of industry revenue and the industry will spend an estimated $0.11 on capital for every dollar spent on labor.

Over and above, the oil change services industry is very open to any aspiring entrepreneur who have acquired the required trainings, skills and perhaps professional certifications to start his or her own oil change business and of course make good money from the industry.

2. Executive Summary

Dennis Coppersmiths® Auto Services Company is a U.S based and licensed auto oil change and servicing company that takes great delight in going to any location as requested by clients to change their vehicle oil and services their vehicles. We have been able to secure a standard and well – positioned garage facility in a central and busy district in Dover – Delaware.

We are an auto oil change services company that is set to compete in the highly competitive and fragmented auto oil change services industry not only in Dover – Delaware, but also throughout the United States market because we intend opening our outlets in key cities across the United States.

Dennis Coppersmiths® Auto Services Company will offers services such as providing automotive oil change and lubrication services, providing automotive emissions testing services, providing automotive rust proofing and undercoating services, providing automotive safety inspection services, providing automotive tire repair services (except retreading), providing diagnostic testing without repair services, providing emissions testing with repair services, spray-on bed liner installation for trucks, change cabin air filters and transmission flush services et al.

Our business goal is to become one of the leading mobile auto oil change services companies in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry.

Our workers are going to be selected from a pool of certified and highly experienced auto mechanics and technicians in and around Dover – Delaware and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading auto oil change services centers in the United States and throughout the globe.

At Dennis Coppersmiths® Auto Services Company, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

Dennis Coppersmiths® Auto Services Company is private registered business that is owned and managed by Engr. Dennis Coppersmiths an auto mechanical engineer per excellence who graduated with from Illinois Institute of Technology (B.Engr.) and his immediate family members.

Dennis Coppersmiths has the required experience to position Dennis Coppersmiths® Auto Services Company to become a leading brand in the oil change services industry in Dover – Delaware.

3. Our Products and Services

Dennis Coppersmiths® Auto Services Company is established with the aim of maximizing profits in the oil change services industry and we are set to do all that is permitted by the law in the United States to achieve our aim and ambition.

We want to compete favorably with the leading oil change services companies in the United States which is why we have but in place a competent quality assurance team that will ensure that every oil change, services and maintenance job carried out or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that Dennis Coppersmiths® Auto Services Company is not just accepted in Dover – Delaware but also in other cities in the United States of America where we intend opening our garages. Our services offerings are listed below;

• Providing automotive oil change and lubrication services
• Providing automotive emissions testing services
• Providing automotive rust proofing and undercoating services
• Providing automotive safety inspection services
• Providing automotive tire repair services (except retreading)
• Providing diagnostic testing without repair services
• Providing emissions testing with repair services
• Spray-on bed liner installation for trucks
• Change cabin air filters and transmission flush services
• Other related services and maintenance services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class mobile auto oil change services company whose services and brand will not only be accepted in Dover – Delaware but also in other cities in the United States of America.
• Our mission is to provide professional auto oil change, maintenance services and related services that will assist businesses, individuals, households and non-profit organizations who owns automobiles in ensuring that their automobiles are always in good shape. We want to build a mobile oil change services company that can favorably compete with other leading brands in the oil change services industry.

Our Business Structure

Dennis Coppersmiths® Auto Services Company is a mobile auto oil change services company that intend starting small in Dover – Delaware, but hope to grow big in order to compete favorably with leading oil change services companies and automobile servicing centers in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Dennis Coppersmiths® Auto Services Company, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Auto Servicing and Maintenance Supervisor

Human Resources and Admin Manager

• Sales and Marketing Executive
• Automobile Oil Change Services and Maintenance Technicians (8)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.

Auto Servicing and Maintenance Supervisor:

• Serve as project manager of the organization; works directly with employees
• Develops strategic plan by studying new automobile technological, and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Make certain that the auto oil change services and maintenance department perform efficiently, coordinate employee efforts, and facilitate communications between management and technicians
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.

Auto Oil Change Servicing and Maintenance Technicians (8)

• Provides automotive oil change and lubrication services
• Provides automotive emissions testing services
• Provides automotive rust proofing and undercoating services
• Provides automotive safety inspection services
• Provides automotive tire repair services (except retreading)
• Provides diagnostic testing without repair services
• Provides emissions testing with repair services
• Sprays-on bed liner installation for trucks
• Changes cabin air filters and transmission flush services
• Handles any other services and maintenance services
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the supervisor in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels / documents for the company
• Distribute mails in the organization
• Handles any other duties as assigned by the line manager

6. SWOT Analysis

We are quite aware that there are several auto oil change services companies both large and small in the Dover – Delaware which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Dennis Coppersmiths® Auto Services Company employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Dennis Coppersmiths® Auto Services Company;

Our core strength lies in the power of our team; our workforce. We have a team of certified and highly trained and experience automobile maintenance services technicians, a team with excellent qualifications and experience in various niche areas in the oil change services industry.

Aside from the synergy that exist in our carefully selected workforce, our services will be guided by best practices in the industry. So also, our business model – mobile oil change services position us to leverage on all the opportunities that are available to businesses like ours.

As a new auto oil change services company in Dover – Delaware, it might take some time for us to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive auto oil change services industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the auto oil change services industry is massive considering the number of individuals and corporate organizations who owns automobile in the United States. As a mobile oil change services company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new oil change services company or even auto repair and maintenance garage in same location where our target market exists and who may want to adopt same business model like us.

7. MARKET ANALYSIS

• Market Trends

One good thing about the auto oil change services industry is that, it is an open industry hence a low level of market share concentration. Even though large automobile companies operate in the industry, revenue is also spread among thousands of small auto servicing centers and even mobile auto oil change services businesses like ours.

As a matter of fact, no single auto oil change services company can account for more than 5.0 percent of the total revenue generated in the industry. This is the reason why smaller auto oil change service companies accounts for a large percent of the players in the auto oil change services industry.

It is a known trend in developed world and even developing world to find steady growth in the auto oil change services industry, as a matter of fact, the industry has grown steadily over the last five years in the United States of America and it is projected to continue to enjoy steady growth.

Individuals and businesses have increased demand for auto oil change services, as rising per capita disposable income and corporate profit encourages consumers to opt for regular auto oil change and maintenance services over do-it-yourself repair. Going forward, disposable income levels are expected to continue to grow, encouraging some consumers to spend more on the maintenance and repair of their automobiles.

Lastly, it is now becoming trendy to find automobile engineers and technicians who do not have the required finance to rent a shop opt for mobile auto oil change services business; they are known to move around to source for clients who prefer their auto oil change services to be carried out in their preferred location as against visiting an auto oil change services center.

8. Our Target Market

Before starting our mobile auto oil change services company in Dover Delaware, we conducted a market survey and feasibility studies and we are certain that there is a wide range of both corporate and individual clients who would need the services of mobile auto oil change services companies especially haulage companies and transport companies who don’t have their own in – house services and maintenance team.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and households who we know can’t afford to do without our services. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions with fleet of cars
• Blue Chips Companies with fleet of cars
• Corporate Organizations with fleet of cars
• Manufacturers and Distributors with fleet of trucks
• Transport Companies
• Haulage Companies
• Individuals and households
• School with transportation system for students

Our competitive advantage

Surviving in the business world as a mobile auto oil change services company requires more than, your expertise, knowing how to deliver standard oil change services and maintenance jobs but also how to network with key people that matters; decision makers that can decide who will get an auto servicing and maintenance contract.

Without a shadow of doubt, there are loads of big time investors (Automobile manufacturing companies), that have a stake in the auto oil change services industry; but one thing is certain, there is room big enough to accommodate both the big auto, servicing and maintenance companies and the small ones as well.

What smaller mobile auto oil change services companies need to do to survive in the industry is to concentrate on providing automobile maintenance and servicing to households, individuals, haulage companies, small transport companies, schools, hospitals and hotels et al before bidding for big auto servicing and maintenance contracts from large corporations (franchise from automobile manufacturing companies to run their service centers) and government agencies (Public Works Department et al).

We are quite aware that to be highly competitive in the automobile oil change services industry means that you are not only expected to be able to deliver consistent and highly reliable auto servicing and maintenance jobs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified and highly trained and experience automobile maintenance technicians, a team with excellent qualifications and experience in various niche areas in the automobile maintenance and repair service industry. Aside from the synergy that exist in our carefully selected workforce, our services will be guided by international best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups mobile auto oil change services businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Dennis Coppersmiths® Auto Services Company is established with the aim of maximizing profits in the auto oil change services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Dennis Coppersmiths® Auto Services Company will generate income by offering the following auto maintenance and servicing related services;

10. Sales Forecast

One thing is certain, there would always be haulage companies, transportation companies, corporate organization, government agencies, households and individual who would appreciate for the oil of their car to be changed and their vehicles serviced at any location of their choice.

We are well positioned to take on the available market in the automobile oil change services industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our mobile auto oil change services company to enviable heights.

We have been able to critically examine the mobile auto oil change services market space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in the United States of America.

Below are the sales projections for Dennis Coppersmiths® Auto Services Company. It is based on the location of our business and of course the wide range of auto servicing and maintenance services  we offer and target market;

• First Year-: $250,000
• Second Year-: $750,000
• Third Year-: $1,000,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same auto maintenance, servicing and repair services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions in the automobile oil change services industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the automobile oil change services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Dennis Coppersmiths® Auto Services Company.

Our corporate goal is to grow Dennis Coppersmiths® Auto Services Company to become one of the top 10 mobile auto oil change services brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Dover – Delaware but also in other cities in the United States of America where we intend opening our garages.

Dennis Coppersmiths® Auto Services Company is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our mobile auto oil change services company by sending introductory letters alongside our brochure to transport companies, haulage companies, individuals who own automobiles, households, corporate organizations, religious organizations and key stake holders.
• Promptness in bidding for auto servicing and maintenance contract from the government, haulage companies, transport companies and other cooperate organizations
• Advertise our business in relevant business automobile magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients
• Join local chambers of commerce and industry to network and market our services

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Dover – Delaware and other cities in the United States of America where we intend marketing our services which is why we have made provisions for effective publicity and advertisement of our mobile auto oil change services company.

Below are the platforms we intend to leverage on to promote and advertise Dennis Coppersmiths® Auto Services Company;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Dover – Delaware
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of Dennis Coppersmiths® Auto Services Company and the services we offer
• List our mobile auto oil change services business in local directories / yellow pages
• Advertise our mobile auto oil change services business in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Dennis Coppersmiths® Auto Services Company we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations that would steadily bring in their fleet of automobiles for routine oil change, servicing, and maintenance.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

The payment policy adopted by Dennis Coppersmiths® Auto Services Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Dennis Coppersmiths® Auto Services Company will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a mobile automobile oil change services company; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Dennis Coppersmiths® Auto Services Company in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for liability insurance, permits and license will cost – $3,500
• The amount required to secure a small office facility (renovation of the facility inclusive) – $70,000
• The amount need for the purchase of trucks for transporting workers and tools to locations – $30,000
• The amount required to purchase the needed tool box and repair equipment – $25,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Amount required to purchase the needed software applications to run our business – $3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard mobile auto oil change services company with more than a handful of employees in the United States of America.

Generating Funds / Startup Capital for Dennis Coppersmiths® Auto Services Company

Dennis Coppersmiths® Auto Services Company is a business that will be owned and managed by Engr. Dennis Coppersmiths and his twin brother and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 ( Personal savings $70,000 and soft loan from family members $30,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Dennis Coppersmiths® Auto Services Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our mobile oil change and maintenance services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Dennis Coppersmiths® Auto Services Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a small office / store facility for our tools: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Purchase of repair and servicing tools and equipment: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of tool box and trucks: In Progress
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

OPEC+ set to go ahead with Dec oil output hike, sources say

• Medium Text

• Riyadh unwilling to continue ceding market share, FT says
• OPEC+ sources say group focused on compliance not market share
• Russia says no changes to OPEC+ plans on phasing out oil cuts
• OPEC+ panel meets on Oct. 2

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Reporting by Maha El Daha, Olesya Astakhova, Vladimir Soldatkin and Alex Lawler; Additional reporting by Yousef Saba, Editing by Dmitry Zhdannikov, Kirsten Donovan and Sharon Singleton

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Maha has been working as a Reuters journalist for over 15 years covering stories across the Middle East from Egypt, the Gulf, Yemen, Iraq, Syria, Lebanon and Jordan. She is currently Gulf Bureau Chief based in Dubai and continues to cover energy and OPEC policy. In her previous roles, Maha has overseen Lebanon, Syria and Jordan coverage as Bureau Chief based in Beirut and managed the energy and commodities file across the Middle East. Maha began her career with Reuters in Cairo.

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Voting machine company Smartmatic has settled its defamation case against conservative broadcaster Newsmax Media, a community spokesperson for Delaware Superior Court said on Thursday, without providing further details.

OPEC+ set to go ahead with Dec oil output hike, sources say

A 3D printed oil pump jack in front of displayed OPEC logo on April 14, 2020. Dado Ruvic/Reuters

The Organization of the Petroleum Exporting Countries and its allies will go ahead with a planned oil production increase in December but first need to cut output to address overproduction by some members, two OPEC+ sources said on Thursday.

The sources said the plan didn’t represent any major change from existing policy after the Financial Times reported Saudi Arabia is committed to OPEC+ raising production on Dec. 1 and dropping its unofficial $100 a barrel oil price target to win back market share.

OPEC and Saudi Arabia have repeatedly said they do not target a certain price and make decisions based on market fundamentals and in the interest of balancing supply and demand.

The output increase in December is not about regaining market share, it is about a small number of countries phasing out their voluntary output cuts, one of the OPEC+ sources said.

OPEC+, which groups OPEC members and allies such as Russia, is scheduled to raise output by 180,000 barrels per day in December. Iraq and Kazakhstan have pledged to cut 123,000 b/d in September to compensate for earlier pumping above agreed levels.

“When the compensation plan and production figures from those countries becomes clear for September then that will allow the increment to come in as the impact of the increment will be negligible,” one of the OPEC+ sources said, referring to the December increase.

The Saudi government’s communications office and OPEC’s headquarters did not immediately return requests for comment.

OPEC+ is currently cutting output by a total of 5.86 million b/d, equivalent to about 5.7 per cent of global oil demand. Earlier this month, they delayed the plan to boost output after oil prices fell to a nine-month low.

Global crude benchmark Brent was down about 2.5 per cent to below $72 a barrel at 1420 GMT.

A panel of top ministers from OPEC+ called the Joint Ministerial Monitoring Committee is scheduled to meet on Oct. 2 to review the market and is not expected to make any changes to policy.

Russian Deputy Prime Minister Alexander Novak told Reuters on Thursday that there were no changes to OPEC+ plans to start phasing out oil production cuts from December.

Russian Deputy Energy Minister Pavel Sorokin said that Russia does not want to flood the market with oil when speaking about plans to raise country’s output to 540 million tons from 2030.

The cuts by Iraq and Kazakhstan are so-called compensation cuts that the countries have pledged to make up for earlier pumping above quotas. More such cuts are pledged in later months this year and into 2025.

OPEC+ ministers could meet again in November, a third OPEC+ source said.

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