• Corpus ID: 141711186

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

  • Sarah J. Tracy
  • Published 5 November 2012

2,445 Citations

Mastering advanced qualitative research methods in social studies, reflecting on novice qualitative interviewer mistakes, a comparative tale of two methods: how thematic and narrative analyses author the data story differently, reflection/commentary on a past article: “a practical iterative framework for qualitative data analysis”, determining the sample in qualitative research, narrating the backstage of qualitative research in organizational communication, approaches , sampling strategy , sample size , interview method , saturation , and data analysis, navigating rigor: an autoethnographic exploration of templating and crystallization.

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Table Of Contents

Chapter 1: developing contextual research that matters.

qualitative research methods collecting evidence crafting analysis communicating impact pdf

Chapter 2: Entering the conversation of qualitative research

Chapter 3: paradigmatic reflections and qualitative research territories, chapter 4: research design: sampling, research proposals, ethics, and irb, chapter 5: negotiating access and exploring the scene, chapter 6: field roles, fieldnotes, and field focus, chapter 7: interview planning and design: structuring, wording, and questioning, chapter 8: interview practice: embodied, mediated, and focus‐group approaches, chapter 9: data analysis basics: a phronetic iterative approach, chapter 10: advanced data analysis: the art and magic of interpretation, chapter 11: qualitative quality: creating a credible, ethical, significant study, chapter 12: theorizing and writing: explaining, synthesizing, and crafting a tale, chapter 13: drafting, polishing, and publishing, chapter 14: qualitative methodology matters: exiting and communicating impact, get help with:.

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  • Developing contextual research that matters
  • Entering the conversation of qualitative research
  • Paradigmatic reflections and qualitative research territories
  • Research design: sampling, research proposals, ethics, and IRB
  • Negotiating access and exploring the scene
  • Field roles, fieldnotes, and field focus
  • Interview planning and design: Structuring, wording, and questioning
  • Interview practice: embodied, mediated, and focus-group a
  • Data analysis basics: a phronetic iterative approach
  • Advanced data analysis: the art and magic of interpretation
  • Qualitative quality: creating a credible, ethical, significant study
  • Theorizing and writing: explaining, synthesizing, and crafting a tale
  • Drafting, polishing, and publishing
  • Qualitative methodology matters: exiting and communicating impact.
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  • General Communication & Media Studies
  • Communication Studies
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qualitative research methods collecting evidence crafting analysis communicating impact pdf

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact, 2nd Edition

ISBN: 978-1-119-39078-7

August 2019

Wiley-Blackwell

Digital Evaluation Copy

qualitative research methods collecting evidence crafting analysis communicating impact pdf

Sarah J. Tracy

THE DEFINITIVE STEP-BY-STEP RESOURCE FOR QUALITATIVE AND ETHNOGRAPHIC RESEARCH

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting and analyzing data to developing theories and effectively communicating the results–allowing readers to employ qualitative methods in their projects as they follow each chapter.

Coverage of topics such as qualitative theories, ethics, sampling, interview techniques, qualitative quality, and advice on practical fieldwork provides clear and concise guidance on how to design and conduct sound research projects. Easy-to-follow instructions on iterative qualitative data analysis explain how to organize, code, interpret, make claims, and build theory. Throughout, the author offers her own backstage stories about fieldwork, analysis, drafting, writing, and publishing, revealing the emotional and humorous aspects of practicing qualitative methods.

Now in its second edition, this thorough and informative text includes new and expanded material covering post-qualitative research, phenomenology, textual analysis and cultural studies, gaining access to elite and difficult to access populations, persuasive writing, novel interviewing approaches, and more. Numerous examples, case studies, activities, and discussion questions have been updated to reflect current research and ensure contemporary relevance.

  • Written in an engaging and accessible narrative style by an acclaimed scholar and researcher
  • Offers new and updated examples of coding and qualitative analysis, full-color photos and illustrations, and a companion instructor website
  • Synthesizes the most up-to-date multidisciplinary literature on qualitative research methods including seven main approaches to qualitative inquiry: grounded theory, case study, ethnography and ethnography of communication, phenomenology, narrative inquiry and autoethnography, participatory action research, and creative, performative, and arts-based research
  • Presents innovative qualitative data collection methods and modern representation strategies, such as virtual ethnography, photovoice, and mobile interviewing

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an ideal resource for undergraduate and graduate students, instructors, and faculty across multiple disciplines including the social sciences, healthcare, education, management, and the humanities, and for practitioners seeking expert guidance on practical qualitative methods.

SARAH J. TRACY is Professor of Human Communication, Arizona State University-Tempe, and an internationally recognized expert on qualitative research methods. She has contributed more than 75 essays to publications such as Qualitative Inquiry, Communication Monographs, and Management Communication Quarterly, and developed the renowned “eight big tent model” for high quality qualitative research.

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A Critical Review of Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

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2022, Book Review

In this article, we examine Sarah J. Tracy's (2013) book Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact, and First Edition. Typically, we carefully read the texts we are reviewing to make sure we don't misunderstand them and underline any portions we feel are particularly important. Next, we begin by describing the subject matter and target audience of the book (since having this information first may allow readers who are not interested to skip the rest of the review, and readers who are interested to raise their attention). Next, we describe the topic's development in terms of its depth of treatment and various content-related aspects. Then we highlight the aspects of the book that, in our opinion, have strengths and shortcomings. We attempt to provide a broad assessment of the book's value and potential use. In the end, we aim to make the form as long as necessary and polish it. We discovered that the Sarah J. Tracy book was beneficial for both beginners and seasoned scholars. Since the author has extensive experience with qualitative research, their publication may present a chance to advance our comprehension of qualitative research design. Furthermore, the book contains a complete, step-by-step explanation of the methodology for evaluating qualitative quality as well as how to gather, examine, and write qualitative data. It is a complete resource for the theoretical foundations and practical application of technique and it is meant to provide graduate students and advanced academics with enough methodological material to be relevant.

Related Papers

The Qualitative Report

biniam getnet

We review Sharan B. Merriam and Elizabeth J. Tisdell’s 2016 book, Qualitative Research: A Guide to Design and Implementation and then compare it to three other introductory to qualitative research texts. We found the Merriam and Tisdell book to be useful for both novice and more experienced researchers. The two authors are highly experienced in qualitative research and their book may provide an opportunity to improve our understanding of qualitative research design and implementation when compared to other different qualitative books.

qualitative research methods collecting evidence crafting analysis communicating impact pdf

Mohammed Worku

Khalid Arar

Qualitative research methods: A practice-oriented introduction

Arthur Cropley

My goal in this book is to make the practical aspects of qualitative research understandable and usable. Accordingly, the book is not centered on a theoretical analysis or evaluation of qualitative methods from the point of view of the philosophy of knowledge: for example, their epistemology (their understanding of what constitutes knowledge and the quality and general applicability of the knowledge they generate) or the rigorousness and standardization of their heuristics (the techniques they use to acquire what they regard as knowledge). Instead, I focus on everyday practice: I explain what concrete activities qualitative research encompasses and what advantages its advocates argue it brings. Why do people do qualitative research, what do they do, how do they do it, and is it OK?

Dorcas Matowe

The title of Robert Yin’s (2016) book, Qualitative Research from Start to Finish, second edition, aptly summarizes what he intended to accomplish and did. The author’s writing and organizational style made for an enjoyable and engaging read given the subject matter. For the student, teacher, or researcher seeking an in-depth understanding of the entire research process, this book covers it all, including an exhaustive reference list on qualitative studies in varied disciplines. In keeping with his training as a social scientist, Yin incorporated his global research experience and understanding of human behavior to produce a book with something to offer researchers at various levels. I integrated my perspective as a doctorate student with intermediate experience in qualitative and quantitative research, highlighting what I found most useful.

Clemencia Navarro

Dr. Awais H. Gillani

Journal of Evaluation in Clinical Practice

Rose Barbour

Seda Khadimally

Crafting a research design is a daunting task no matter what research method the researcher chooses to work with. Qualitative research study stands as one of the most rigorous and demanding—yet rewarding—research paradigms when the researchers have a narrative, a story to portray in the literature-specific both for their readers and the scientific community. With the intent to describe not only their own personal journey, but also that of those who help unravel previously unexplained phenomena, qualitative researchers undertake a central theme and refer to the lived experiences of their study participants, starting from the data collection stage to analysis and interpretation of their findings. They ask the very fundamental question words (i.e., how, why, and what) with which the study builds up to a rather more profound level. With certain philosophical underpinnings, dimensions, and approaches, qualitative researchers find themselves engaged in a plethora of words, texts, and images (Creswell, 2007). Researchers’ ontological and epistemological positioning additionally informs their choices of methods and methodology, the latter which is a theoretical perspective acting as a bridge between the two (Creswell, 2007). Regarding this and other characteristics, it is also important to note that an impeccable qualitative study design cannot be achieved without researchers’ investing a long time and finances, the resources without which a seamless research study would not be produced. With the purpose of discussing such and several more distinctive characteristics, metaphors, various research paradigms, and considerations throughout, the purpose of this paper is to shed light to what a qualitative research study essentially is, how researchers deal with it throughout the research process, when it is appropriate to conduct one and when not, its advantages, disadvantages, and others. Each component that goes into the design of qualitative research study will be handled under close lens.

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Sarah J. Tracy

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact 2nd Edition

  • Written in an engaging and accessible narrative style by an acclaimed scholar and researcher
  • Offers new and updated examples of coding and qualitative analysis, full-color photos and illustrations, and a companion instructor website
  • Synthesizes the most up-to-date multidisciplinary literature on qualitative research methods including seven main approaches to qualitative inquiry: grounded theory, case study, ethnography and ethnography of communication, phenomenology, narrative inquiry and autoethnography, participatory action research, and creative, performative, and arts-based research
  • Presents innovative qualitative data collection methods and modern representation strategies, such as virtual ethnography, photovoice, and mobile interviewing

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an ideal resource for undergraduate and graduate students, instructors, and faculty across multiple disciplines including the social sciences, healthcare, education, management, and the humanities, and for practitioners seeking expert guidance on practical qualitative methods.

  • ISBN-10 1119390788
  • ISBN-13 978-1119390787
  • Edition 2nd
  • Publisher Wiley-Blackwell
  • Publication date August 13, 2019
  • Language English
  • Dimensions 7 x 1.2 x 10 inches
  • Print length 432 pages
  • See all details

Editorial Reviews

From the inside flap, from the back cover, about the author.

SARAH J. TRACY is Professor of Human Communication, Arizona State University-Tempe, and an internationally recognized expert on qualitative research methods. She has contributed more than 75 essays to publications such as Qualitative Inquiry, Communication Monographs, and Management Communication Quarterly, and developed the renowned “eight big tent model” for high quality qualitative research.

Product details

  • Publisher ‏ : ‎ Wiley-Blackwell; 2nd edition (August 13, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 1119390788
  • ISBN-13 ‏ : ‎ 978-1119390787
  • Item Weight ‏ : ‎ 1.98 pounds
  • Dimensions ‏ : ‎ 7 x 1.2 x 10 inches
  • #28 in Communication Reference (Books)
  • #28 in Social Sciences Research
  • #73 in Communication & Media Studies

About the author

Sarah j. tracy.

Dr. Sarah J. Tracy is Professor of qualitative methodology and organizational communication in The Hugh Downs School of Human Communication at Arizona State University, in Tempe, AZ, United States. She has given over 75 keynotes and workshops around the world for students, professors, and professionals in multiple disciplines related to her research.

Professor Tracy’s scholarly work examines emotion, communication, and identity in the workplace with focus on emotional labor, compassion, bullying, and organizational flourishing. She is an interdisciplinary leader in qualitative research methods. Sarah created the “Eight big-tent criteria” model for excellent qualitative research and is author of Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact, a YouTube channel called Get Your Qual On, and more than 100 scholarly monographs.

She has been honored as Distinguished Scholar by The National Communication Association, Fellow by the International Communication Association, and Distinguished Teacher by The Western States Communication Association. Stanford University’s Career Rankings list her in the top 2% of scientists in the world across fields.

Sarah aims to provide people with relatable and actionable tips that they can use to immediately improve the quality, efficiency, impact, and enjoyment of their research. She approaches research from a use-inspired standpoint and endeavors toward creating scholarship that inspires wisdom, compassion, transformation, and well-being.

In her free-time, Sarah enjoys cuddling her rescue pup and kitten, novice crew rowing, and traveling with her husband.

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  1. Qualitative Research Methods: Collecting Evidence, Crafting Analysis

    Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting ...

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    Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact Sarah J. Tracy Published 5 November 2012 Sociology Detailed contents viii Preface: is this book for me? xiv 1 Developing contextual research that matters 1 2 Entering the conversation of qualitative research 20 3 Paradigmatic reflections and theoretical foundations 37 4 Fieldwork and fieldplay ...

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    About the author (2013) Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy's research has garnered international acclaim and she regularly serves as qualitative methodology expert ...

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    Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting ...

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  13. Qualitative Research Methods: Collecting Evidence, Crafting Analysis

    Her award-winning research has resulted in two books, including "Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact," a YouTube channel called "Get Your Qual On," the "eight big-tent criteria" model for excellent qualitative research, and more than 70 scholarly essays.

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    Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting ...