cover letter for internal opening

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Cover Letter for Internal Position or Promotion

Whether you’re seeking a promotion or just a lateral transfer, writing a cover letter for an internal position isn’t easy. With our cover letter examples and expert tips, you’ll learn how to write an internal cover letter that shows management you’re the ideal person for the job.

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Internal cover letter example

Cover letter for promotion example, how to write a cover letter for an internal position.

If you’re looking to land a new job within your current company — whether that’s a promotion or a lateral transfer — you may have to write a cover letter for an internal position to formally apply for the role.

Skip to 2:40 in the video below to see our resident career expert Eva explain how to write an effective internal cover letter:

Now that you know the basics, keep reading to find our more about how to write a stellar internal cover letter so you can reel in that promotion you’ve been angling for.

If you’re applying for a new job in your company, you’ll probably also need a resume for an internal position .

Here’s an example of a strong cover letter for an internal position:

Cover letter for internal position example (text version)

June 7, 2023

Jane Lasker Senior Manager Peabody Supplies Co. [email protected]

Dear Ms. Lasker,

As a loyal employee of Peabody, I’m excited to formally apply for the Digital Outreach Coordinator position in the Marketing Department. Since starting as a Sales Representative at Peabody two years ago, I’ve quickly mastered the requisite skills for the role, and helped our department exceed annual sales goals. While I’m happy with my current position, working as a Digital Outreach Coordinator is more in line with my long-term career goals, and I feel that I would be an immediate asset to the team.

During my career at Peabody as a Sales Representative, I’ve demonstrated my ability to learn quickly and surpass expectations. I’ve developed an excellent talent for sales, honed my communication skills working closely with a diverse range of customers, and subsequently helped my department generate a 6% increase in profits this quarter.

Additionally, this year I collaborated extensively with the Marketing Department to roll out a new line of kitchen products, giving me relevant hands-on experience with day-to-day marketing operations.

I’ve read the requirements for the Digital Outreach Coordinator position thoroughly. Although I may have less experience than other candidates, I’m confident that the skills I’ve developed during my time at Peabody, as well as my passion for the work being done here, make me an ideal fit for the role.

I appreciate your time and consideration, and look forward to discussing this opportunity with you at your convenience. My supervisor is also happy to meet with you to elaborate on my performance in the Sales Department, and attest to my qualifications. Please let me know if there is any other information I can provide, and I’d be happy to send it your way.

Kevin Eskola

This sample cover letter for an internal position is effective because it’s concise, positive, and direct.

Kevin expresses gratitude for his current job, highlights his excellent performance, and then addresses how the new job plays into his career goals.

His transfer cover letter also shows management that he’s loyal, and goal-oriented enough to advocate for himself — both attributes of a strong employee.

Our free-to-use cover letter builder can make you a cover letter in as little as 5 minutes. Just pick the template you want, and our software will format everything for you.

Although similar to a general cover letter for an internal position, a promotion cover letter differs in two key ways.

First, a cover letter for a promotion specifically emphasizes your higher-level experience . For instance, if you’re looking to land a managerial role, provide examples of management experience you’ve acquired as an employee. If you’re aiming for a senior-level title, illustrate why you deserve it in your cover letter.

It also must prove you’re prepared to handle more responsibilities in the company.

If you’re only transferring positions, you want to showcase your transferable skills and willingness to learn new things. If you’re going for a promotion, you need to emphasize your readiness for the role, because companies don’t give out better titles and/or money without justification.

Here’s an example cover letter for an internal promotion:

Cover letter for internal promotion example (text version)

As a loyal employee of Peabody, I’m excited to formally apply for the Sales Manager position in the Marketing Department. Since starting as a Sales Representative at Peabody two years ago, I’ve quickly mastered the requisite skills for the role, and helped our department exceed annual sales goals.

During my career at Peabody as a Sales Representative, I’ve demonstrated my ability to learn quickly and surpass expectations. I’ve developed excellent sales skills, honed my interpersonal abilities, and subsequently helped my department generate a 6% increase in profits this quarter. Additionally, this year has given me the opportunity to sharpen my leadership skills, having successfully onboarded 4 new employees, and assumed management over a small direct sales team.

I’ve read the requirements for the Sales Management position thoroughly, and I’m confident that the skills I’ve gained in my time at Peabody, as well as my passion for the work being done here, make me an ideal fit.

I appreciate your consideration and look forward to discussing this opportunity for promotion with you at your convenience. My supervisor is also happy to meet with you to elaborate on my performance in the Sales Department, and will attest to my qualifications. Please let me know if there is any other information I can provide that will help you reach your final decision.

What makes Kevin’s cover letter for promotion stand out is the quick but convincing way he markets his strengths while asserting his qualifications for the target position.

Note that in the cover letter introduction, he immediately emphasizes his gratitude for the opportunities he’s been given, and quickly addresses his overall performance on the job. Then, Kevin details specific successes, skills, and relevant management experience he’s developed.

These crucial details demonstrate to management that he has the experience necessary to keep up with the demands a promotion would bring, and that he has the drive to excel in the new position.

How to write a cover letter

Dread writing cover letters? Read our guide to learn how to write a great cover letter that convinces hiring managers you’re the ideal person for the job.

Now that you’ve seen a few samples, let’s dive into what makes a compelling internal cover letter. Here’s a short video that explains the basics:

@resumegenius Are you interested in an open position at your current company? 💼 Make sure to apply the right way by following these tips and steps. 🔸 For more tips on how to apply for an internal position and a cover letter example, check out our article and in-depth YouTube video here: resumegeniusDOTme/application-for-internal-position #careeradvice #jobsearchtips #jobsearching #internalposition #interviewtips #coverletter ♬ original sound – Resume Genius | Career Advice

To write your own, follow these five steps and show your employer you’re qualified for that role change.

1. Include all the right internal cover letter elements

If you’re going through the formality of writing a cover letter, it’s important to make sure you get the structure and formatting down to give a professional impression.

Here’s what you need on the page:

Submitting a flawless cover letter will impress your employer and show them that you’re taking the opportunity seriously.

Using a cover letter template can take away the stress of trying to format your cover letter properly and allow you to spend your time and energy on what matters most – the content.

2. Create a convincing narrative

Your managers are already familiar with you, so skip the introductions and formalities expected in a general cover letter .

Instead, use your internal cover letter as an opportunity to craft a narrative about your experience at the company, your commitment to your job, and how your target position fits into your long-term career goals.

Companies want to keep and reward their existing talent. Show management that not only is hiring you easier, but also that you’d excel in the new position and are excited to grow along with the company.

Starting a cover letter the right way will catch management’s attention, and get them to start an honest conversation with you about your potential transfer or promotion.

3. Tie in your previous experience

Your goal is to convince an employer that you have the right qualifications to not only get the job done, but also exceed expectations.

To show employers your full value, showcase specific successes you’ve contributed to while on the job, the soft skills and hard skills you’ve learned, and how you’ve adapted over time.

This can mean slightly different things depending on whether you’re writing a cover letter for an internal job transfer, or an internal promotion cover letter.

Highlight experience that shows that you’re competent, reliable, and have adept leadership skills . Your goal is to convince management that you’re the ideal candidate, and that the experience you’ve gained at your current position gives you the resources to thrive in a role with more responsibility.

Showcase any experience or technical skills you have that are relevant to the new position — especially any instances where you’ve collaborated or worked with your target department . Additionally, your experience should demonstrate that you’re adaptable, driven, and passionate about the work you’d be doing in the position you want to be transferred to.

Additionally, note any unique skills required of people in your desired position, and emphasize your competency in those areas.

4. Be specific

Management is already familiar with the work being done at the company. To impress them, be specific about your accomplishments.

To communicate your experience to management effectively, highlight your key relevant achievements, and back them up with hard numbers. Your goal is to quantify the contributions you’ve made to the company and its overall success.

Here’s how our sample applicant showcases their role in boosting sales:

Quantifying your achievements is one of the best ways to demonstrate your qualifications in a digestible, interesting way, while also highlighting the role you played in the success of a given task.

Quantifying your accomplishments isn’t just important when writing your cover letter — it’s also the key to writing an outstanding resume. A good achievement-oriented resume can catch the hiring manager’s attention, and break down your skills in a more impactful way.

5. Show your gratitude

The last thing you want to do is give management the impression you’re only asking for a promotion or transfer because you want more money.

When writing a cover letter for an internal position, you must make it clear that — while you feel you’re suited to the new position — you’re also grateful for the opportunities you’ve had in your current role.

This is a great opportunity to highlight how you’ve grown since starting at the company. Showcase the hard skills you’ve picked up along the way, and elaborate on how your current job has complemented your long-term career goals.

Here’s an example:

I’m grateful for the opportunities I’ve had to lead new inter-departmental projects in my current role. As a result, I’ve grown tremendously as a marketer. The skills I’ve acquired align with the requirements for the Marketing Manager role and make me a qualified candidate. My dedication and well-rounded experience make me a perfect fit for this role, and I’m excited to continue contributing to the company’s continued success.

Ultimately, your goal should be to show management that not only are you qualified for the new role or promotion, but you’re a loyal employee looking for opportunities to grow with the company.

However, avoid over-emphasizing your gratitude. You want to show management that you’re dedicated to the company, but still confident about your worth and qualifications.

While the two are often confused, a cover letter for an internal position differs from a letter of interest . A cover letter is prepared for a publicly advertised job opening. A letter of interest is a letter that you write for a job that isn’t being advertised or may not even exist right now.

Ida Pettersson

Career Coach and Resume Expert

Committed to empowering job seekers of all experience levels to take the next step in their careers, Ida helps professionals navigate the job hunt from start to finish. After graduating from New College of Florida with a B.A. in Philosophy and Chinese Language and Culture, Ida moved to Hong Kong to begin her own career journey and finally settled in Taiwan. Her insights on resume writing, interview strategies, and career development have been featured on websites such as LawCareers.net, Digital Marketer, and SheCanCode.

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Cover Letter for Internal Position

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Internal Position cover letter examples

Are you hoping to secure a new position within your existing company?

An internal move can be the perfect solution if you love the company but you want to progress in your career or try your hand at a different department.

Either way, you need to submit a persuasive application, and we’ve created the following guide, complete with several internal position cover letter examples to help you do just that.

CV templates 

Internal Position cover letter example 1

Build your CV now 

Internal Position cover letter example 2

Internal Position cover letter example 3

The example cover letters here should give you a good general idea on how your Internal Position cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.

How to write an Internal Position cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

When writing your Internal Position cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of *Internal Position* with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Internal Position cover letter

Your Internal Position cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Internal Position cover letter templates

Copy and paste these Internal Position cover letter templates to get a head start on your own.

I hope you’re well.

I am delighted to submit my application for the open position of Finance Manager. With 7 years of experience overseeing the finance strategy development as Assistant Finance Manager, combined with my recent master’s in business administration, I am confident in my ability to excel in this elevated role.

Throughout my tenure at CFT Construction, I have successfully led the financial planning and analysis for our residential development unit, demonstrating expertise in advanced financial modelling and budgeting. My implementation of a streamlined financial reporting system in 2021 improved accuracy by 20%, while a new budgeting process reduced variance by 15% within the first year. I effectively guided the multinational management team through their EOY financial analysis as well as spearheading new training initiatives which excellent results, which I would continue in this more senior role.

I am deeply committed to ensuring the growth and sustainability of the company and believe that my specialised operational knowledge would make me a great asset in this role. I am available for an interview at your earliest convenience.

All the best,

Jordan Teller ¦ 07777777777 ¦ [email protected]

I am thrilled to apply for the position of Executive Secretary. With my 15+ years of service as an Administrative Secretary within the company and my NVQ Level 4 diploma in Business and Administration, I am confident that I can continue providing excellent secretarial support in this new role.

Having provided unwavering support to management professionals in both the healthcare and marketing industries during my career, I possess a diverse skill set, including project management, diary coordination, and expert transcription and proofreading abilities. Within Lead Marketing, I have contributed significantly, streamlining client follow-up systems, resulting in a remarkable 20% improvement in response time. Additionally, my implementation of an expense tracking system for the senior management team led to a remarkable 38% reduction in overspending.

As a dedicated and detail-oriented professional, I am eager to further contribute to the success of Lead Marketing in the capacity of Executive Secretary. I would love to discuss my vision for this role further in an interview when you have availability.

Thomas Stanley ¦ 07777777777 ¦ [email protected]

I am excited to submit my application for the new role of Senior Fashion Buyer at our company, where I believe my proven track record, diverse skill set, and passion for fashion will make a significant impact.

With over 16 years of experience as a Fashion Buyer in the purchasing team, I have garnered extensive expertise in conducting market research, analysing sales trends, and sourcing products from vendors across Europe and the USA. My ability to curate merchandise assortments that align with the latest fashion trends and consumer preferences has consistently driven sales and profitability, as exemplified by the 15% sales increase and 12% reduction in online markdowns achieved through data-driven product selection. Additionally, my proficiency in supplier management and negotiation has fostered strong working relationships which has been recognised by my training contract with the customer service team.

I am eager to further discuss my accomplishments and strategic vision for Marks & Spencer’s as a Senior Fashion Buyer. I am available for interview at any time.

Sunni Carter ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing that Internal Position, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

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Cover Letters for a Promotion or Internal Position

What to Include in Your Cover Letter

• Sample Cover Letter for Promotion
• Email Job Promotion Letter

Applying for a Transfer

More about getting promoted.

When you're being considered for an internal position or a promotion, you may need to write a cover letter to officially apply for the new position within your company.

What should you write in a cover letter for a job at a company where you already work? What's the best way to frame your credentials to secure a promotion?

Here's everything you need to know about crafting the perfect cover letter for an internal role, along with sample letters and writing tips.

A job promotion cover letter should clearly explain your interest in the job and delineate  how you are qualified for the position . The letter should also recap your experience and knowledge of your employer’s current mission and needs, as well as the progressive growth you have enjoyed within the company.

Don't presume the hiring manager or department manager reviewing your qualifications will know your background just because you work for the company.

Sharing the specific details of your history with the organization will help ensure  your resume gets a closer look  and that your qualifications get noticed.

This is especially true when applying for a position at a large company. Also, be prepared to discuss these  qualifications during job interviews .

See below for a general cover letter for a job promotion, as well as an email cover letter written for a retail position.

Sample Cover Letter for a Promotion or Internal Position

This is a cover letter example for an internal position. Download the internal position cover letter template (compatible with Google Docs and Word Online), or see below for more examples.

Lewis Applicant 123 Main Street Anytown, CA 12345 555-555-5555 lewis.applicant@email.com

June 4, 2024

Julia Lee Director, Communications ACME Retail 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I would like to formally apply for the Assistant Communications Manager position in the Corporate Communications Department. As you are aware, I have had extensive experience with Acme Retail starting when I participated in your summer editorial intern program while I was still in college.

Since then I have been advanced through progressively more responsible positions in both the Human Resources and Marketing Departments. During my tenure, I have developed exceptional writing and editing skills and have designed and implemented highly successful communication strategies at the departmental level.

I have also demonstrated my ability to work with leaders across business units and multiple lines of business, consistently earning exemplary scores on my annual performance evaluations by my supervisors.

In addition, I have been responsible for benefits communications and employee relations, as well as liaising with the company's clients and vendors to ensure all projects are completed by established milestones.

These are just a few examples of my accomplishments and contributions to our company. I hope you will find that this brief view, in combination with the attached resume, describes a dedicated employee of Acme Retail with the experience and skills to meet or exceed the requirements of the position of Assistant Communications Manager.

I appreciate your consideration and look forward to discussing this opportunity for promotion with you at your convenience. Please let me know if there is any other information I can provide that will support my candidacy for this promotion.

Best regards,

Signature (hard copy letter)

Lewis Applicant

Email Job Promotion Cover Letter

Here's an example of a letter or email message used to apply for a job promotion to a management position at a retail store:

Subject:  Application for Manager - Shoe Department

Dear Janice,

It was with great interest that I read that Human Resources is seeking applications for a new Manager in the Shoe Department. Please accept my resume for review and consideration for this role.

I have been with Casey's for a total of four years, two in my current position of Assistant Manager in the Children's Department, and two as a Sales Associate in the Junior Department. Before coming to Casy's, I worked for Mears as a Sales Associate in the Shoe Department as well as in the Men's Department.

With my experience in varied departments, I feel I would be an asset as a Manager here at Casy's. In my capacity as an Assistant Manager, I successfully took on many of the managerial duties in the Children's Department last year when Suzy Smith was out on maternity leave, and I would welcome the opportunity to bring that same stability, energy, and dedication to the Shoe Department within the vacancy created by Amy Jenner's sudden departure.

I appreciate your consideration for this position. It has been a real pleasure to come to work every day since you hired me, and I thus look forward to continuing to grow in my career at Casy's.

Caroline Xao Assistant Manager, Shoes caroline.xo@caseys.com 555-555-1212

If you're seeking a transfer instead of a promotion, here's a transfer request letter example , a letter to use when you're relocating , and tips for requesting a transfer to a new job with your current employer.

When you're working on getting a promotion, it may take some effort to get noticed by management. There are ways you can enhance your promotability and lay a strong groundwork for a successful move up the career ladder.

Take the time to ensure you're in a perfect position to make the best impression at work and to  get that promotion you're seeking .

Key Takeaways

Provide details. Remind your employer of your history with their company, contributions to their success, and dedication to their corporate mission and goals.

Be grateful. Express your appreciation for the opportunities the employer has given you to grow within your current job with them. This will also serve as a reminder to them that you have taken good advantage of the training and increased responsibilities they have offered you.

Enhance your promotability. From the moment you accept an entry-level position with an employer you respect, look for opportunities to gain the skills that will position you to assume promotions to roles of greater responsibility in the future. 

My Resume Star

How to write a cover letter for internal position

Cover letter for internal position.

Writing a cover letter for an internal position is slightly different from a traditional cover letter for an external job application, as you already work within the company. Here’s a step-by-step guide on how to write an effective cover letter for an internal position:

Cover letter Format for internal position

Please note that you should customize this template to match your specific situation, the internal position you’re applying for, and your own experiences and qualifications. Be sure to emphasize how your current role has prepared you for the new position and how you can contribute to the company’s continued success.

Sample Cover Letter Templates

Cover letter for promotion

Promotion cover letter examples, seeking a promotion within the same department.

Seeking a Cross-Departmental Promotion

Click Here for Cover letter templates

Seeking an Executive-Level Promotion

Remember to customize these templates to your specific situation, ensuring that you highlight your relevant achievements and qualifications for the promotion you are seeking.

In conclusion, a cover letter for a promotion should be a concise yet compelling document that showcases your accomplishments, qualifications, and enthusiasm for the new role. By addressing the above key points, you can present a strong case for why you are the ideal candidate for the promotion and leave a positive impression on your employer. Remember to customize your letter to your specific situation and the position you are seeking.

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How to Write a Cover Letter for an Internal Position

A cover letter can help give you a competitive edge as a candidate, even when you're applying for an internal position.

Whether you are vying for a promotion on your team or angling to move into an entirely different role within your company, writing a cover letter reminding internal stakeholders of your contributions can help secure the support you’ll need to transition into a new position.

What to include in your cover letter

Your internal cover letter will be structurally similar to a cover letter you’d write for any job application and should include an introduction, one or two paragraphs detailing your experience, and a conclusion.

However, you’ll have a few distinct advantages over any external applicants because you are already employed within the company. As a current employee, you have first-hand knowledge of the company culture, experience embodying the company values, and access to specific company goals and data that may not be public information. Additionally—and perhaps most crucially—you have direct contacts within your company who can speak to the quality of your work.

Let’s take a closer look at how you can infuse your cover letter with each of those advantages.

Part 1: Introduction

Like a typical cover letter, you’ll want to open by formally greeting the hiring manager for the position and introducing yourself. However, your introduction should reflect your familiarity with the hiring manager. For example, if you’re writing to your current manager about a promotion, you wouldn’t need to introduce the position you already have.

Instead, use your introduction to position how you envision your journey within the company. Set yourself up to tell the story of your growth throughout your time with the company so far and into the future, and align your narrative with company culture and values.

Tip: Because you are already working within the company, you can likely find an opportunity to personally connect with the hiring manager for this position before you introduce yourself in your cover letter. Whether it’s your current manager or another team lead, preview your interest in this new role before submitting your cover letter. Request a meeting or an informational interview with the hiring manager to better understand their needs and further tailor your cover letter.

Part 2: Relevant experience

In the body of your letter, highlight how your efforts have directly impacted key company results. Recall the goals and metrics that your organization’s leaders have pointed to as measures of success throughout your time with the company, and connect those to your individual responsibilities and contributions.

There are three main points to include in the body of your letter:

Share your accomplishments as they relate to larger company goals, using data to support your claims as much as possible.

Demonstrate growth throughout your time with the company, pointing to role expansions or added responsibilities.

Express how you hope to help continue company progress in this new role, specifically establishing how you’ll use your skills to fulfill the department’s needs in service to greater company goals.

With these three points, you can establish the narrative of your growth from when you started at the company and into the future.

Part 3: Closing

As with any cover letter, conclude by restating your request for consideration and asking for the next steps you’re hoping to achieve.

If you haven’t been in direct contact with the person you’re submitting this letter to, you can also include an invitation to contact a reference within the company who can speak to the quality of your work, such as your direct manager. Alternatively, you can ask your reference to proactively reach out to the hiring manager on your behalf, letting them know to expect your application and that they support your application.

Cover letter for internal position example

To help you think about your internal cover letter, here is an example:

Dear Ms. Moore,

Thank you for talking with me about the open project manager position on your team. I’ve enjoyed watching your team’s collaborative approach from my viewpoint as an executive assistant this past year and am excited about the potential to merge my administrative experience with the forward-moving project management perspective here at Company A.

As the Executive Assistant to Mr. Curtis, Chief Marketing Officer, I’ve had the opportunity to support logistics on key launches such as our national commercial campaign for Product X. After zero missed deadlines, consistent and clear communication, and a successful launch, I was able to continue that momentum by coordinating with our social media team on Instagram and Facebook campaigns. The social media campaigns amplified our reach to a global market and resulted in a 20 percent increase in website traffic on days of the posts and a 50 percent increase in Product X sales.

I’ve so enjoyed working with various internal and external stakeholders throughout my time at Company A thus far and witnessing the impact of our organized collaborative approach. In fact, it has inspired me to earn a Professional Certificate in Project Management from Google.

I would love to continue my growth in the project management role on your team. Should you have any questions about my work, Mr. Curtis is willing to affirm my commitment to the company. Otherwise, I look forward to hearing about next steps from you in the process.

Orly Sanchez

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Cover Letter for Internal Position or Promotion

So you’ve got your eyes on a job opportunity in your own company. Though you have insider knowledge of the job, you’ll need to convince the hiring manager you’re the best applicant. Read on for writing tips and example cover letters you can download.

As featured in: *

You don’t have to hop from company to company to move up the career ladder — even if that’s what most employees mistakenly believe .

A great job opportunity might be available at the place you already work.

But for your internal application to be a success, you’ll need to make a cover letter — whether you’re pursuing a promotion or a transfer to another department.

The key to writing the best cover letters is to tell the employer why you’ll excel at the job and your reasons for applying.

The same is true of writing a cover letter for internal positions.

But as you already work for the hiring company, there are some key differences between how you should handle an internal application and how you write a cover letter normally.

Ready to move through the ranks? In this article, we’ll cover what an internal cover letter is, what to include in your letter, and how to take advantage of your current position within the company.

Don’t forget — you’ll also need to write a CV for an internal position or promotion! And if you’ve been promoted before, learn how to show promotions on your CV to convey your career progression clearly.

What’s different about a cover letter for an internal position?

When you apply for an internal position, you already work for the hiring company. This gives you a couple of important advantages over external candidates:

• You know more about the position, culture, and work environment
• The employer knows you already, or they can find out about you by asking their colleagues

This will affect how you start your cover letter . For example, if you work for a small company or already know the hiring manager, it may not be necessary to introduce your current position — especially if you’re applying for a promotion.

Instead, your introduction should outline your career plans within the company. You can do this by teasing some of the skills or experiences that have prepared you for the role’s responsibilities.

You should also use your knowledge of the company to align yourself with its core values.

Writing cover letters for a promotion vs internal transfer

How you should write your internal cover letter depends on what kind of transfer you’re applying for.

If you’re writing a cover letter for a promotion, you should focus on underlining your excellent performance in your current role and demonstrate how this performance has prepared you to take on greater responsibilities.

If applying for an internal transfer, focus on hard skills (job-specific abilities) and soft skills (character traits) that transfer well between your current job and the job you hope to get.

For example, if you were hoping to move from a sales role to a marketing role, you could highlight transferable skills like community outreach skills and written communication to show the hiring manager how you’d excel as a member of their team.

You should also make a CV highlighting the same transferable skills. But remember to expand on those skills in your cover letter, rather than just repeating the information you put your CV .

Cover letter for promotion example

Here’s an example cover letter for a promotion that demonstrates how the applicant’s current role has prepared them for increased responsibility.

Cover letter for promotion example (text version)

Contact Person’s Name 5 Old Palace Road Guildford GU2 7TU 01483 527593 [email protected]

Dear [Mr/Ms/Mx] [Contact Person’s Name],

As a loyal employee of Springr, I’m thrilled to apply for the position of Associate Marketing Manager. During my three years in the role of Digital Marketing Specialist, I’ve demonstrated an expert understanding of social media analytics, content strategy, and market research, all key skills that you’re seeking in this hire. As a result, I believe myself to be an excellent candidate for this job.

Springr needs a manager with hands-on paid media and social media experience who can stoke up consumer interest and excitement about our upcoming product launches. During my tenure, I oversaw the implementation of 4 product launch campaigns, increasing social reach and engagement by an average of 60%. My ability to carry out insightful audience research to craft engaging user-centred content was instrumental in the success of these campaigns.

Working with Springr has also allowed me to foster the leadership and organisational skills expected of your next Associate Marketing Manager. In addition to training and onboarding new full-time employees, I’ve mentored 5 interns, all of whom went on to apply for positions at Springr after graduation.

Springr’s core values of innovation, teamwork, and continual development have allowed me to flourish as a marketer, and I’m excited to continue my professional growth with the company.

Thank you for considering me for the role. I’d be delighted to meet with you at your convenience to further discuss the available position. I’ll be following up with you next week to confirm your receipt of my application.

Cover letter for internal position example

If you’re applying to transfer to another position in the company, you’ll want to show the employer that your target position is better aligned with your career goals. One way to do this is by highlighting important transferable skills that you mastered in your current role, as with this example:

Contact Person’s Name 1 Petersfield Avenue Slough SL2 5EA (01753) 1234-567 [email protected]

As a dedicated employee of Superb.ly, I’m excited to apply for the position of Sales Development Representative. As you can confirm with my manager, Kimberly Alcott, I’ve developed first-class communication skills and expert knowledge of our products in my present role as a customer service coordinator at Superb.ly. While I’m content with my current position, the sales development role is more in line with my career interests.

I see you’re seeking a candidate with hands-on experience in sales activities such as nurturing and retaining leads. I handle 90+ calls a day for Superb.ly’s customer service department and have an average customer satisfaction rate of 85%, among the highest in my team. My excellent verbal communication and interpersonal skills would make me an excellent first point of contact for prospective customers, as demonstrated by my spotless record addressing customer queries.

Superb.ly’s plans to expand its operations in Europe align perfectly with my own goals within this company. With a BA in German with French, I’ve been seeking an opportunity to apply my language skills to my profession and am eager to take on the responsibilities involved, including travel.

Given my knowledge of both the company and the markets in which you’re expanding, I believe myself to be an excellent candidate for this role. It has been a privilege to work with Superb.ly, and I look forward to discussing this opportunity with you further at your convenience. I’ll follow up with you next week to confirm your receipt of my application.

How to write a good cover letter for an internal position

Wondering how to word a cover to secure an internal position? We’ll guide you through the process.

1. Write a strong introduction

Writing a cover letter introduction for an internal position differs from how you’d write one for a job at a different company.

While you’d normally start a cover letter by giving your name and work history and outlining your qualifications for the job, the content of an internal cover letter introduction should reflect how well you know the hiring manager.

If you’ve worked with the hiring manager before, it’s not necessary to introduce yourself in full.

A more effective approach is to write a short cover letter outlining your career goals, your commitment to the company, and how taking the role serves you in your career.

This introduction would suit a cover letter for an internal position in a small or large company:

The applicant states that they’re already an employee of Superb.ly and highlights their commitment to the company.

They also highlight two key skills for the hiring position, which tailors their letter to the job and helps their application stand out.

Giving the name of a manager or supervisor will make your application more credible — though only do this if you’ve discussed the transfer with your manager first.

2. Outline your qualifications

As with any cover letter, your second paragraph should convince the hiring manager your relevant work experience and skills make you the best candidate for the position.

If you’re applying to transfer to a different area of the company, highlight hard skills and soft skills you’ve developed in the new position.

If you’re applying for a more senior position, you should also show how your hard and soft skills have prepared you to take on greater responsibilities.

Including numbers will make your cover letter more specific and easier to read. For example, the applicant above says that they handle 90+ calls daily, so the hiring manager can immediately grasp their responsibilities within the company.

The applicant also does an excellent job of highlighting soft skills, such as communication and interpersonal skills , which are important to both customer service and sales roles. Demonstrating strong relevant soft skills demonstrates to the manager that you’d excel in your new role.

3. Explain why you want to make the move

When applying for an internal position, it’s important to create a strong narrative to convince the hiring manager you’re not only well qualified for the position but eager to grow with the company.

Regardless of the industry, employers look for candidates who stick around and provide a good return on investment for the company.

Showing the hiring manager your long-term career goals align with the company will reassure them you’re the kind of employee worth investing in.

Use your knowledge of the company to your advantage.

In the example above, the applicant uses the company’s plans to expand into foreign markets to demonstrate how some of their untapped skills will be useful moving forward.

They also align their career goals with a company objective.

You may use company values, work culture, or the targets and objectives of the hiring team to justify your desire for an internal transfer.

4. Make a positive closing statement

While your goal is to change jobs, you also want to demonstrate your commitment to the company.

Finish your cover letter by expressing gratitude for your current position, asserting the value of the open position to your career plans, and the benefits you can offer the hiring team.

Show eagerness to discuss the position further and let the hiring manager know you’ll follow up on your application.

A positive attitude about your current job and readiness to take on new responsibilities will reflect well on you as an employee and show loyalty.

Seb Morgan is a Career Counsellor for CV Genius, where he helps job seekers and professionals get more out of their careers. With over 7 years of experience in business and lifestyle journalism, he's written for a stack of careers-focused publications, including Oxbridge Home Learning, Study International, theHRDirector, and Employee Benefit News, and his expertise includes skill development, interview preparation, and CV and cover letter writing. West Midlands born and raised, Seb has since lived, worked, and studied in 4 countries across 2 continents. He speaks 4 languages and has survived job interviews in 3 of them. He currently also freelances as a travel and culture writer. Reach him at [sebastian] @ [cvgenius.com] or via LinkedIn.

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Cover Letter for an Internal Position (Examples & Tips)

Whenever you find a new job opening in your current company, you might want to get that job. However, in other circumstances, you might get bored working in the same department or want more money to meet your needs. In these circumstances, you must write a cover letter for an internal position. In addition, it is a cover letter to your employer if you want to change your position or department while staying in the same company.

Writing an internal position cover letter introduces yourself and explains why you are interested in the position. A good cover letter will demonstrate your ability to communicate and sell yourself. Therefore, it should be concise and free of errors.

In your cover letter, focus on your accomplishments in your current job and how they align with the requirements of the new position. In addition, make sure to highlight any skills or experiences that would make you a successful candidate for the new role. Doing this will show that you are qualified for the job and motivated to make an impact in your new position.

This article is an elaborate discussion of writing a cover letter for an internal job position, including:

• What an internal position cover letter is
• How to apply for an internal position
• Differences between an internal position cover letter and a standard cover letter
• Steps for writing an effective cover letter for an internal position
• Best practices and tips to consider when drafting internal position cover letters
• What to do if you want to land an internal position within your organization

What is an Internal Position Cover Letter?

An internal position cover letter is a cover letter that an employee writes to apply for an open position in their company. A company employee writes an internal position cover letter to apply for an internal position that is currently open. It highlights your experience, skills, and qualifications and supports your claims. An internal position cover letter is often used when internal employees are looking to move into another department or when employees want to change positions within their current company.

How to Apply for Internal Position

When you are interested in an internal position that has opened up at your company, it is crucial to follow the proper steps to apply for the job. You may be familiar with the process of applying for a job . However, specific details are needed when applying for an internal position.

Below are some pointers on how to apply for an internal position:

• First, you need to know the availability of a position . You can usually find all the open positions by checking your company’s internal port, contacting human resources directly, networking with your colleagues, by asking the manager if they can put you up for a promotion.
• Next, check the eligibility requirements . Ensure you qualify for the job before applying. Look at the requirements and whether they match your skills.
• The next step is preparing your cover letter .
• Lastly, prepare for the interview . Internal interviews are very similar to regular interviews.

Internal Position Cover Letter Vs. Standard Cover Letter

An internal cover letter is a type of cover letter used when applying for a position within a company. This differs from a standard cover letter when applying for a position with a new company. You will want to include specific things in an internal cover letter that you would not necessarily include in a standard cover letter.

For example:

Recruiters are familiar with the applicant in the case of a cover letter for an internal position or promotion. They know about their background and experience, so applicants record details as honestly as possible.

However, for applicants using standard cover letters, employers are primarily unfamiliar with applicants’ employment profiles. Therefore, there is always the possibility that applicants may exaggerate some of the information provided. Therefore, HR managers may be wary when checking the qualifications of external candidates.

Tip: Discussing your career goals with the employer is essential when eyeing a new position. After that, contact the human resources department and demonstrate your intent. Inquire about current openings and discuss different career paths you might be interested in. It would help if you also considered leaving your resume with the hiring manager.

Six Steps of Writing Cover Letter for Internal Position

When writing an internal position cover letter, you must highlight information from your resume that is relevant to the position. You must also highlight why you are the best candidate for the job.

Below are six essential steps of writing an internal position cover letter:

Step 1: Begin with the most critical information

When you apply for an internal position, it is vital to start your cover letter by introducing yourself . Start with your name, contact details, and the date. Then, write the name of the company and the hiring manager’s name. Before you write the letter’s body, address the recruiter with a proper salutation . For example, “ Dear hiring manager.”

Step 2: Use narrative to write your experiences

Narrative writing allows you to write your experiences powerfully. When writing the body of your internal position cover letter, it is best to use narrative writing since you are talking about your job history. With narratives, you can take your experiences and craft them into a story about how those experiences helped shape who you are today.

You should also share the role you would like to be considered for. In this paragraph, you should highlight how you will be able to handle the new role’s responsibilities. Start with why you are interested in the new post and think you would be a good fit.

Tip: Since the cover letter is the first thing someone sees from you, it must be exceptionally well written. A well-written cover letter appeals to management’s interest and compels them to hold an open discussion with you about your potential position change.

Step 3: Explain your current role and how this role has prepared you for a new job

This paragraph is the most detailed of all sections, as it allows you to talk about your current job and what it has taught you. It would be best if you also spoke about how this job has prepared you for the new role you are applying for. You can then wrap up the body of your internal position cover letter by highlighting any relevant skills and experiences that have helped you excel in your current role.

Furthermore, your experience should prove that you’re flexible, driven, and optimistic about the work you’d be doing in the position to which you’d like to transfer . Include a brief description of your current transferrable duties and how the new job matches your skill set and career goals.

Highlight previous experiences or projects relevant to the new job’s functions. Include specifics and tangible results. Additionally, remember to customize your cover letter depending on whether you’re applying for a promotion , changing departments, or taking on a new position within the same team.

Step 4: Show you have made an impact

Write about the impact you have made in your previous/current job. When you apply for an internal position, it is essential to show that you have made an impact at your company. You can discuss some of the projects you have worked on and how they have benefited the company.

You could also talk about any awards or recognitions from your employer. This will show that you are not only a capable employee but also one whom the organization values. It’s advisable to always back your accomplishments with stats and figures which act as hard evidence.

Tip: Quantifying your accomplishments is essential when writing an internal cover letter. When you quantify your accomplishments, it shows the hiring manager exactly what you have accomplished and how many times you have done it.

Step 5: Include a trusted referral

One of the essential elements of an internal cover letter is to have a trusted referral. A referral is someone who can confirm your skills, experience, and qualifications, for example, your colleagues. Sincere endorsements from reputable referrals like colleagues and managers can support the idea that you are the ideal candidate for a position. Include their information, such as their name and contacts, and a summary of why they recommend you for a position.

Step 6: Show your gratitude

Remember to express your gratitude for being considered for the role. In addition to stating that you feel you are a better fit for the position, thank the hiring manager or whoever else is responsible for giving you a chance to advance within the company. Be sincere and enthusiastic, and make sure your letter is free of grammar or spelling errors. However, avoid groveling since you want the recruiter to know you are confident about your skills.

Cover Letter for Internal Position Sample

James Applicant

665 Apple Street

San Diego, CA 33457

580-455-323

[email protected]

August 9, 2022

Ashley Anita

Director, Communications

Walmart Retail

223 Business Rd.

Manhattan, NY 45689

Dear Ms. Anita,

I am writing to formally apply for the Communications Specialist (Retail) position currently listed in the company website’s jobs section. I believe my qualifications and expertise make me a strong candidate for this job. I have been a loyal employee for nearly five years, and during that time, I have come to understand your company, its mission, and its values. I am impressed by the work in the communications department and would love to be considered for a promotion within the retail division.

My current position involves managing social media and developing new marketing content. I am very organized and detail-oriented, attended several seminars to increase my knowledge in my field of work. I aim to become an asset to your team by providing editing services and creating new ways of communicating effectively with the public. I feel my retail industry knowledge will allow me to contribute quickly and efficiently in this position.

Within the past five months, I have been leveraging my talents to work with a team five days a week, learning new skills and assisting in managing social media accounts. This past year has provided me with invaluable experience and responsibility. I feel confident that the skills gained in my current role would help provide an even more valuable service to the new position.

I have also displayed my capacity to interact with representatives from functional departments and business lines, continuously receiving exceptional ratings on my yearly performance reviews from my superintendents. In addition, I oversaw benefits communications and employee relations and coordinated activities to ensure that all projects were delivered on time.

I want to discuss this with you over lunch to negotiate this position. I am confident that I have the knowledge and expertise required for this position. I eagerly await your response. Thank you for your time.

Cover Letter Examples

Practices to Consider While Writing

When writing an internal position cover letter, there are a few best practices to remember. Below are those good practices to consider when writing an internal position cover letter:

Don’t assume

When you’re applying for an internal position, it’s important to remember that you’re not the only one who wants the job. Just because you already work for the company doesn’t mean you’re a shoo-in for the position. Instead, you may have to work hard to prove that you’re the best candidate. Therefore, ensure you write a great cover letter that puts you in a prime position for the job.

Promote yourself truthfully

As you write your internal position cover letter, it’s essential to be truthful about your qualifications and experience. However, that doesn’t mean you can’t promote yourself. Highlight your successes and skills without appearing to be bragging, making you the perfect candidate for the job. With some self-promotion, you can ensure that your internal position cover letter gets you the job you want.

Don’t take it lightly

Although you are probably excited about the promotion, don’t take it lightly and fail to be organized when writing your cover letter. The intonation in your cover letter should show the seriousness of your objective and the experience.

Use a professional format

You must follow the appropriate format when writing an internal position cover letter. When writing an internal position cover letter, it is also essential to use a professional tone. You do not want to give an unprofessional impression or as someone who does not care about the organization’s reputation.

Be honest about your qualifications for the job. Don’t exaggerate your skills, even if you possess certain traits closely related to the position or the company. Don’t lie if you do not have any experience with a particular technology or program.

Remember brevity is important

Keep it brief, using only a few sentences to make your point. Put yourself in the hiring manager’s shoes. How long would you want to spend reading a cover letter? If your letter is too long and there is nothing in it that makes you stand out, the hiring manager could become bored or frustrated very quickly. Cover letters should be 250-350 words long and divided into three to four paragraphs . If you submit a printed copy, ensure your cover letter is no more than a page long and in 12-point font .

What to Do If You Want Internal Position

Suppose you are interested in a specific internal position. In that case, make sure that your cover letter maintains a professional manner at all times. This means avoiding errors such as misspelled words or poor grammar.

Consider the following points:

Volunteer for leadership positions

It is critical to volunteer for leadership positions within the company. This shows your dedication to the company and willingness to work hard and learn new skills. You do not need a promotion to a higher position to be a leader. All you need is a chance to demonstrate leadership skills.

Take advantage of corporate training opportunities

Take advantage of corporate training opportunities if your company offers them. The best way to ensure an internal promotion is to be the best employee you can be and work hard each day. The best way to accomplish this is to learn as much as possible about what it takes to succeed in your desired role.

Know people from other departments

Building relationships with people from different departments is one of the best ways to improve your career and get an internal promotion. Many offices have departmental subgroups where people gather. A person may work in a place over many years and be practically unknown to those outside their team. That’s a challenge if you want to progress through the ranks. This unfamiliarity could work against you.

Communicate with your current boss

Before submitting your internal position cover letter, speak with your manager, and don’t be afraid to communicate with your current boss. They may be able to give valuable insight into what is most important when it comes to achieving success in the position you are interested in.

Use the same courtesies

When you go to your boss to ask for an internal promotion, you must also show respect by being courteous and polite. When interviewing for an internal position, you should follow the same procedures. Don’t let familiarity substitute your etiquette.

Avoid office politics

When applying for an internal position, avoiding office politics is crucial. This means being careful not to say anything negative about your current or previous department and not gossiping about colleagues. Those who get along with everyone are the ones who get promoted and advance to positions of leadership. This is because they maintain positive relations and do not get involved in office quarrels. As a result, they rise above office gossip and earn respect from their colleagues.

Frequently Asked Questions

Yes. Informing your boss could give you a leg up in the interview process. Your boss may be able to put in a good word for you or give you some insight into the company’s plans for the future. Additionally, your boss may appreciate your honesty and forthrightness.

Yes, your manager has the legal right to refuse a transfer or set terms and conditions for relocating to a different position as long as they don’t violate the employment contract or general workplace policies.

At big corporations, you may be able to be transferred to another department or division with very little notice. However, depending on the type of organization that you are working for and your position, you may need to give a month or more of notice before an internal transfer is considered.

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Internal Position cover letter example

Cover letter header

Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a copywriter cover letter (conclusion and sign-off).

When you are applying for an internal position, you might not think that you need a cover letter as everyone knows you, but as you will likely be going up against external applicants it is useful to submit a comparable cover letter and resume. Your internal position cover letter may blow the others out of the water, but you still need to make your case.

This cover letter example and guide will look at the essential aspects of writing an internal position cover letter. What should you emphasize when you are up against both internal and external applicants? Write it as if you would for any other job, but with enough insider advantages to give you the edge. Here is what we will cover:

• How to structure the internal position cover letter – what to include
• How to weave your story in the intro, middle part and conclusion
• Common mistakes to make – don’t fall into these traps

Resume.io shares over 180 cover letter examples and professional guides that offer tips and advice for job seekers. Our examples are relevant to any internal position in any industry. Just make it hyper company specific and the hiring manager will stick closer to home.

Best format for an internal position cover letter

The format of an internal position cover letter should not differ from a normal cover letter. You are not asking for special privileges because you are an internal applicant – you simply want to prove that you are the best person for the job. Therefore, the playing field should be level. The typical format should include:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (the body)
• The final paragraph of your cover letter

You should not only tell your current employment stories in your cover letter – there may well be previous experiences that could be useful for your new internal job. Mix it up. Your employers will know about your current accomplishments, but it may well be that your previous achievements add to your application more than you might think. You are applying for a new role, after all, so you need to think about all the new requirements.

Look at our comprehensive cover letter guide for more general advice on writing the cover letter – pick some of the functions that are closest to what you do.

The internal position cover letter samples below may offer some ideas.

The header of an internal position cover letter should be practical with a basic design. You do not need to impress your employer with formatting and visual tricks – they know you. You do, however, still need to include your full name, personal (not work) email address and your personal (not work) mobile number. It is important to ensure equality for all job applicants, so any attempt at currying favor should be avoided. You are just another applicant, but an applicant with an insane amount of relevant experience. See the cover letter header on our internal position cover letter example for more ideas.

Goal of the cover letter header: Include your contact details in the cover letter header as well as the resume. Keep work contact details off your internal position cover letter.

There is no chance that you can get this section wrong. Some applicants may not know the identity of the hiring manager and wonder what they should write in the cover letter greeting, but for an internal position it is clear. Always stick with the more formal “Dear” rather than addressing the hiring manager by their first name, though. Your cover letter is still a formal employment document, so it should retain a certain sense of distance and respect. Check out the greeting from our cover letter example below.

Goal of letter greeting: Get the spelling right and use their surname rather than first name. The interview might be informal, but your internal position cover letter should not be.

Dear Ms. Tilling,

The introduction should hit hard at the value that you will bring to your new role. Justify the move with your previous successes, but you will also likely have a host of new responsibilities so show that you possess other skills from previous roles and projects to ensure success. It is good if you can surprise the hiring manager: “Oh, I didn’t know that they had done that?!” Sharing your motivation for the move is an important consideration as starting a new position will not be easy and require significant efforts. See the introduction from our cover letter example below.

Goal of the cover letter introduction: Share why you fit the role, be hyper-specific if possible, and consider any core motivations for the new move.

I would like to apply for an internal position as department manager in Home Galore’s new Long Island location. I have been working at the Powlson store for the past five years (with two as homewares department manager) and would be interested in the new store as it is 50 minutes closer to my home.

The middle part, or body, of an internal position cover letter is where you need to share your most relevant examples. It doesn’t matter if they are from your current employer or a previous role – you simply need to prove that you are the best applicant. It does help to hint that you have insider knowledge and the associated benefits, but do not solely rely on this.

Share some personality with a hiring manager that might not know you so well and make sure that you drop a name or two in terms of people who know you well and can give a good character reference. Minimizing risk is important in recruitment, so if a hiring manager can have a chat about you to someone who knows you well, it will improve your chances. Below you’ll find the middle part of our cover letter sample.

Goal of the cover letter middle part: Show just how seamlessly you would fit in, share some previous experiences that might be unknown and offer a hint of personality.

I would enjoy the opportunity of working on a new store start-up and know a few of the new management team. Peter Harrison has told me to write a letter to signal my interest in the internal move and I also have the approval of my current boss Heather Witt. I have a track record in developing and training employees across all departments and realize that with 75 percent new employees, this would be an essential activity. Having a core of department managers with company experience is critical for success. Taking on an internal position as department manager would also facilitate cooperation across local stores. I know the regional management teams well and would feel comfortable in leveraging diverse expertise from across the company. There are various merchandising challenges that need to be considered in such a big store and as the seasonal category comes under homewares, I have specific ideas of how we might run promotions. My summer seasonal sales were the best out of the entire company last year.

The close of a cover letter would normally be a call to action for an interview, but as an internal position applicant you know that this is guaranteed. It would therefore seem strange to say that you hope to get an interview, but not that you are looking forward to finding out more. The close of a cover letter is also a great chance to drop one more name who is sure to give you a glowing reference. You’ll find the conclusion of our cover letter sample below.

Goal of the conclusion: Close on a positive note and say that you are looking forward to the next steps. Ask your referee before you mention their name in the cover letter.

I would welcome the chance to meet the new management team and I understand that Heather Witt has already composed a letter of recommendation. Sincerely, Taylor Bartley

Mistakes to Avoid in an Internal Position Cover Letter

While the content of your internal position cover letter might make it clear that you are the right person for the role, there are a few mistakes that could crop up to derail your application. They are all quite basic, but don’t relax. Check and double check for accuracy.

• Grammatical and spelling errors: Typos and grammar errors are easily avoided by using an online checker such as Grammarly. Lack of attention to detail is a bad sign in most roles, so don’t rush the application assuming that the job is yours anyway.
• Use company where possible: While you might write other cover letters in a certain tone, adopt the language and tone that you would use in all internal correspondence. You don’t need to “seem” like one of the family, you are one of the family.
• Keep it formal: While most internal email correspondence may verge on the informal side, the application could be viewed by any number of senior management, so keep the register formal. Your language will always be compared to external applicants.

An attractive and well-organized cover letter helps the hiring manager see you as the most promising choice. If you don’t have time to fuss with the formatting, consider using a professionally-designed cover letter template.

Key takeaways

• Apply to an internal position like you would any other role
• Follow the job description carefully – include information from past roles
• Speak the language of your company, but keep it on the formal side
• Drop names of internal people who are happy to put in a good word for you

Check out our other related cover letter examples for even more writing and formatting tips:

• Career change cover letter example
• Volunteer cover letter sample

Free professionally designed templates

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How to Write an Effective Internal Position Cover Letter and Resume

You have probably spent years working for your organization. You deliver outstanding results, meet company goals, and now you feel it’s time to advance into a different department or ask for a promotion. But how do you go about it? It’s easy to assume that you don’t need to submit an internal position cover letter and resume because your track record already speaks volumes.

However, that isn’t always the case. Whether you’re seeking a promotion or applying for a new departmental position, you must submit a cover letter and an internal position resume. Usually, this application centers on your current role and convinces the hiring manager and managerial staff that you are ready for the position. 

Find your bootcamp match

Keep reading to learn several tips and tricks that will guide you in writing a successful internal position cover letter and resume.

Internal Position Cover Letter Guide

Writing a cover letter for an internal position shouldn’t be as challenging because you already know the company dynamics. You only need to express your interest in the job and explain how you intend to transition into the new role. You can list a few of the significant achievements you have accomplished in your current role.

Why Does Your Internal Position Cover Letter Matter?

An internal cover letter is important because it positions you as a strong candidate for the role. Not every department manager knows your achievements and skills. Writing a cover letter to accompany your resume captures the hiring manager’s attention, giving you an upper hand.

Most people who apply for internal positions are highly qualified and deserving. A cover letter allows you to vouch for yourself and explain why you are the right pick for the job. You can showcase your contribution to the company and explain how your current role shaped you for the new position.

Essential Components of Your Internal Position Cover Letter

Internal position cover letters follow the same cover letter format as universal cover letters . However, the letter’s contents will focus more on your current position and not previous job opportunities. Here are the most significant components of an internal position cover letter.

• Contact information. You will include your contact information and the company’s information. In addition, you will add the date of your application. Your information allows the recruiters to give you feedback and the date proves that you submitted your application before the deadline.
• Salutation. You will address the letter to the hiring manager using their name. Luckily, because it is an internal job posting, you can find the hiring manager’s name. Using the official name makes the letter more personable and captures attention.
• Two or three body paragraphs. Start by expressing interest in the open position and highlighting your qualifications. The next paragraph covers how your capabilities align with the job opening. Include hard data to prove your achievements at the company. Finally, explain how you have grown in your current position and how your skills will contribute to your success in the new role.
• Conclusion. This paragraph concludes the letter by expressing gratitude to the hiring manager and prompting them to consider you for the next step of the hiring process. It should be about two to three sentences in length and conclude with a handwritten signature and formal closing, such as “kind regards” or “sincerely.”

5 Tips for Writing a Strong Internal Position Cover Letter

There are hundreds of tips when it comes to writing cover letters. However, writing an internal position cover letter requires more attention and knowledge of the company culture and products. Here are the five top tips to implement in your cover letter.

• Be professional. You may be a seasoned employee, but that doesn’t mean you can rely on your relationships at the company to get ahead. Don’t randomly throw in your boss’s name unless you’re using them for a recommendation. Write a formal letter like you would for an external position.
• Use insider knowledge. As an employee, you already know about the organization. Tailor your achievements to match what the company is looking for in a candidate. Highlight specific contributions and explain why they make you the right fit for the job opening. You can use figures and measurable outcomes to emphasize your point.
• Keep it short. Cover letters should be brief and to the point. Typically, your cover letter should be around 250-350 words, which is under one page. Only focus on meaningful information to make your cover letter captivating. Your resume will contain additional information.
• Speak highly of your boss. Always show gratitude and explain that your boss played a crucial role in preparing you for the new position. Keep in mind, the chances of the hiring managers reaching out to your boss for confirmation on your work are very high.
• Proofread your work. Don’t ever submit your job application before proofreading. Proofreading helps you correct grammatical errors and edit out unnecessary information. Your hiring manager will appreciate a well-crafted cover letter.

Internal Position Cover Letter Example

Now that you’re aware of the components and tips for writing a professional cover letter, you can go ahead and draft a few examples. But if you also need a practical example, here is a sample cover letter for an internal position.

Internal Position Cover Letter Sample

123 Street St., New York, NY

(123) 456 7890

[email protected]

November 20, 2021

Madeleine Woods

XYZ Creatives

321 Manhattan, New York

Dear Ms. Woods,

I am writing to formally express my interest in the Digital Marketing Manager position in the Sales and Marketing Department. I was ecstatic to learn about the role as it allowed me to showcase my leadership skills and long-term experience in digital marketing. I am currently working in the same department as an assistant sales manager.

When I joined XYZ Creatives in 2017 as a Sales Associate, my goal was to learn and contribute to the department and organization at large. Since then, I have gained extensive experience in online sales, digital marketing, and management. I have also risen to become an assistant sales manager, working under the most supportive department head.

My digital marketing expertise led to a 32 percent client growth and improved client satisfaction ratings. In addition, I joined a digital marketing bootcamp in 2020 to learn about analytical marketing skills, digital marketing tools, improving client loyalty online and in person, and more. I can use my knowledge and experience in the sales department to ensure client satisfaction and lay a firm foundation for the long-term success of digital marketing campaigns at XYZ Creatives.

I have attached my resume, which features all my notable achievements and skills. I would appreciate the opportunity to discuss further the Digital Marketing Manager position and how to move XYZ Creatives forward. I appreciate your consideration and look forward to hearing from you,

Internal Position Resume Guide

Although you submitted your resume when applying for your current role, you still need to write a new one for the internal position. Remember, you have made more strides in your career path and achieved new goals along the way, so you should update your resume to reflect those accomplishments. Keep reading for tips on how to write a winning resume .

Why Does Your Internal Position Cover Letter and Resume Matter?

An internal position resume allows you to add the new achievements and skills that you developed while in your current position. For example, you may have attended a coding bootcamp or contributed severally to the success of various company initiatives. Adding these achievements to your resume makes you a strong contender for the position.

Whether you’re seeking an opportunity for a promotion or applying for a new position, hiring managers always expect a fresh resume. An official application process places you in the same position as external candidates, meaning all your application materials are necessary.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Furthermore, internal resumes allow you to use specific client names, programs, and initiatives that the hiring manager is familiar with. You can include reviews from your colleagues and department manager to prove that you are the ideal candidate. A specific and detailed resume will demonstrate how you’ve made an impact on the company since you were first hired.

Essential Components of Your Internal Position Resume

Unlike typical resumes, resumes for an internal position focus more on your career paths within the company. All you’re doing is adding to an already submitted resume while focusing on relevant achievements, skills, and goals. However, you need to write a new one and include these essential components.

• Contact information: The header features your full name and contact information. You will include your phone number, physical address, email address, and professional profile, such as LinkedIn. This section also allows you to upgrade your information if you have moved within the employment period.
• Professional summary. You must write a new professional summary to demonstrate your growth within the company. This section features your career objectives and an overview of your professional life within the organization.
• Work experience. In an internal resume, this section focuses on your duties and achievements within the company. However, if your previous experience from a different employer is relevant to the position, it is essential to add that to your resume. Alternatively, if you don’t have extensive experience working for the company, you can also rely on previous experience.
• Education. Your education history is significant because it helps the hiring manager determine whether you’re the right candidate for the role. Add relevant education history to this section.
• Skills. This section is where you get to brag a little and showcase your skills. Note down previous skills and all the skills you learned as an employee of the company. These can include technical skills and soft skills that are relevant to the position.
• Additional sections. These sections include the hobbies and interests you picked up, courses, awards, certifications, memberships, and other relevant information. These sections are not mandatory, but they can help boost your resume and place you ahead of other internal candidates.

5 Tips for Writing a Strong Internal Position Resume

Your resume can make or break your application. Generally, hiring managers go through hundreds of resumes, and many lack the patience to understand a poorly written resume. Here are five essential tips to guide you in writing your internal position resume to avoid such instances.

• Write a new resume. When writing a resume for an internal position, it is advisable to write an entirely new resume instead of editing your previous resume. You will need to add new skills, achievements, and promotions. In addition, writing a new resume shows that you are serious about the job application.
• Change your professional summary. Altering your summary is important because, over the years, your career aspirations and goals will change. You will achieve your career objectives and develop new ones, making your previous professional summary irrelevant. In addition, your professional summary must align with the target position.
• Use keywords. Hiring managers seek the services of resume scanning software to select the best resumes. These scanners detect specific keywords set by the managers and separate the resumes accordingly. To ensure your resume is prioritized, go through the job description and include relevant keywords within your application.
• Focus on your internal achievements. Demonstrate your accomplishments as a hard-working employee, team player, and leader. If the hiring manager is impressed by your hard work and commitment as a loyal employee, you will likely become the best candidate for promotion.
• Adapt the company language. As an employee, you already understand the company culture. That means you can use company language in certain sections of your resume. For example, if your employer is focused on client satisfaction and mentoring as the key company goals, ensure you strategically add these words to your resume.

Internal Position Resume Examples

If you have a hard time drafting the perfect internal position resume, you can use resume builders, which feature templates and resume samples. We have also outlined two resume examples to guide you during the writing process. One focuses on the skills section and the second one features a full resume template for internal positions.

Internal Position Resume Sample: The Skills Section

While the specific skills included in this section may vary based on the keywords mentioned in the job description, below are some of the typical qualifications professionals tend to have within their documentation.

• Data analysis, content creation, SEO, and CRM, which are requisite skills in digital marketing
• Excellent sales skills to enhance client growth and loyalty
•   Adept leadership skills demonstrated through timely deliveries in the sales department
• Interpersonal skills to maintain solid client relationships and the marketing team
• Project management skills to facilitate professional development opportunities
• Knowledge of Semrush, Google Analytics, Hubspot, WASK, and Act-On

Sample Internal Position Resume Template

Phone Number, Email Address

LinkedIn Profile

PROFESSIONAL SUMMARY

Write a captivating summary that will capture the reader’s attention. In 2-3 sentences, express a bit of your personality, experience level, achievements within the company, and career objectives.

WORK EXPERIENCE

List your work experience using bullet points and in chronological order. Remember to include all your promotions (if any) and responsibilities. You can also list your key achievements below each role.

Company, City, State

Dates Employed

• List responsibilities

Key Achievements

• List relevant achievements

List your education starting with the highest degree. If you advanced your education after receiving employment, state that clearly in this section. You don’t have to add high school information if you have a university degree.

List all the relevant skills using bullet points. Remember to tailor these skills to match the job opening. You can refer to the section above.

CERTIFICATIONS AND AWARDS

List all your certifications and awards. You can skip this section if you don’t have any certifications or awards.

Internal Position Resume Template Resources

• Microsoft . Microsoft offers different resume templates for internal company promotions and transfers. They are downloadable word documents that you can tailor to suit your application.
• Template.net . This site features several resume templates for different career fields. You will find internal position templates for sales managers, audit directors, communication managers, and more.
• Indeed . This popular job search platform also offers resources on writing a strong resume. There are templates, tips, and examples for writing your internal position resume. 

Importance of an Internal Position Cover Letter and Resume

An internal position cover letter and resume are essential for the organization and employees. These application materials make the process more credible because all internal candidates follow the same application process. In addition, you have the opportunity to showcase your demonstratable success and contributions to the company.

Internal Position Cover Letter and Resume FAQ

Your cover letter should focus inward, highlighting your contributions to the current company. You will include measurable outcomes of your work and the relevant experience that makes you the ideal candidate for the position.

Yes. A resume is mandatory when applying for an internal promotion or transfer. Writing a fresh resume allows you to include any relevant achievements, skills, and education certificates you attained after your employment. These additions make a significant difference in your job application.

An internal position cover letter is less detailed compared to a resume. Your cover letter offers a brief introduction of your interest in the position and why you are the right candidate. It also highlights significant achievements and skills, whereas a resume gives a more detailed overview of your work experience and broader career plans.

The best way to apply for an internal position is to submit a well-crafted cover letter and resume, expressing your interest in the position. Leverage your skills, achievements, and contribution to the company to prove that you are the right fit. Once your application is submitted, you can send a follow-up a few days or weeks later, depending on the feedback timeframe.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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• Career Blog

Cover Letter for Internal Position or Promotion in 2024

When it comes to applying for an internal position or seeking a promotion within your current company, it’s common to assume that your accomplishments and qualifications will speak for themselves. However, a well-crafted cover letter can make all the difference in getting noticed and ultimately landing the job.

In this article, we’ll explore the importance of a cover letter for an internal position or promotion and provide tips and strategies for crafting a standout document. Whether you’re seeking a higher-level position or simply want to transition to a different department, the tips we share can help you showcase your skills and experience in a way that catches the attention of decision-makers.

The purpose of this article is to provide guidance and insights for professionals who are seeking to advance their careers within their current organization. We’ll discuss the key elements of an effective cover letter for an internal position or promotion, such as highlighting relevant experiences and framing your accomplishments in a way that aligns with the values and goals of your company.

With the right approach, your cover letter can showcase your enthusiasm, professionalism, and suitability for the role you’re after. So, let’s dive in!

Understanding the Internal Job Application Process

One of the first things to understand when considering applying for an internal position or promotion is the differences between internal and external applications. Internal candidates have already established a foothold within the company, with knowledge of the company culture, policies, and procedures. External candidates often lack this knowledge, and may take longer to acclimate. Internal candidates may also have the opportunity to showcase their skills and experience, as they have had the opportunity to demonstrate their capabilities while in their current role.

Another important factor to consider is that the internal job application process is typically different than the external process. Internal job applications may require a different set of documents, such as a manager’s recommendation or departmental approval. Additionally, internal candidates may need to go through several rounds of interviews or assessments, as the company wants to be certain that they are the right fit for the role. In contrast, external candidates may be required to complete a more extensive screening process, such as a background check or skills assessment.

Despite the differences in the application process, there are several benefits to applying for an internal position. One of the primary benefits is the opportunity to advance within the company. Internal candidates are already familiar with the organization, its values and goals, and the skills required to succeed. This knowledge makes them uniquely positioned to excel in the new role.

Additionally, applying for an internal position allows the employee to gain new skills and experiences. While in their current role, an employee may have focused on a particular skill set or area of expertise. Moving into a new role can broaden their skill set and provide new challenges and opportunities for growth.

Another benefit of applying for an internal position is the potential for improved work-life balance. Internal candidates are already familiar with the company’s policies and procedures, which can make the transition to a new role smoother and less stressful. This can help to reduce the likelihood of burnout and increase job satisfaction.

Applying for an internal position requires a different set of considerations than applying for an external position. However, the benefits of the internal job application process can be significant, including the opportunity for career advancement, new skills and experiences, and improved work-life balance.

Researching the Company and the Position

Importance of researching the company and the position.

When pursuing an internal position or promotion, conducting thorough research on the company and the specifics of the position is critical. Not only will it demonstrate your interest and commitment to the company, but it will also equip you with vital information to showcase your skills and experience as a candidate. Employers want to see that you have done your homework and understand the company’s values, history, culture, and current goals, as well as how the open position fits into the larger picture.

Moreover, researching the position itself allows you to assess whether it aligns with your career goals and qualifications. You may discover that the position involves different responsibilities or qualifications than you anticipated, or that it’s not precisely what you’re looking for. Additionally, research allows you to tailor your application and cover letter to highlight how your experience, skills, and values align with the position and the company.

Factors to Consider when Researching the Company and the Position

Here are some key factors to consider when researching the company and the position:

Company research:

• Company Values: Understanding a company’s values helps you frame your application and cover letter within the organization’s culture and philosophy.
• Company History: Knowing the history and background of a company can give you insight into the company’s priorities, challenges, and successes.
• Company Goals: Researching a company’s current goals can help you understand its direction and how you can contribute to its success.
• Key Players: Knowing who the key decision-makers are can help you tailor your application to align with their preferences and priorities.
• Current News: Stay up to date on the company’s recent news, developments, awards, and recognition, as you can use this information to tailor your application, cover letter, and interview responses.

Position research:

• Position Requirements: Understanding the necessary skills, qualifications, and responsibilities of the position are critical for customizing your cover letter and resume to highlight how you meet these requirements.
• Job Description: Carefully review the job description to understand the expectations and goals associated with the position.
• Skills and Experience: Consider your skills and experience and how they align with the job requirements. Determine specific examples of past successes and achievements that demonstrate how you could excel in this new role.
• Network: Consider reaching out to current or former employees in the position, the supervisor or other departmental personnel to gather additional information and insights.

Performing thorough research on the company and the position is an essential part of landing an internal job or promotion. With this knowledge, you will be better positioned to demonstrate your qualifications, passion, and commitment to the organization, increasing your chances of securing your desired position.

Understanding the Job Requirements and Qualifications

When it comes to applying for an internal position or promotion, understanding the job requirements and qualifications is crucial. This will help you determine whether you are a good fit for the position and tailor your application accordingly. Here are some tips for analyzing the job requirements and qualifications.

How to analyze the job requirements and qualifications

The first step in analyzing the job requirements and qualifications is to carefully read the job description provided. Take note of the key responsibilities and tasks, as well as the required education, experience, and skills. This will give you a better understanding of what the employer is looking for and what you need to bring to the table.

Next, consider the company culture and values. How can you demonstrate that you are a good fit for the company and the position? Think about your experience, skills, and achievements that align with the company’s mission and values.

Finally, take a look at the qualifications of others who currently hold the position or who have recently been hired for similar positions. This will give you an idea of what the employer is looking for and what you need to bring to the table.

Tips for matching your skills and experience to the job requirements

Once you have a clear understanding of the job requirements and qualifications, it’s time to match your skills and experience to the job. Here are some tips to help you do this effectively:

Identify your strengths: Look at your previous experience, accomplishments, and skills to identify your strengths. How can you use these strengths to excel in the position you are applying for?

Highlight relevant experience: Make sure to highlight any relevant experience you have that aligns with the job requirements. This could include previous job duties, projects you have worked on, or skills you have developed.

Show your potential: Don’t be afraid to highlight skills or experiences that may not be a perfect match for the job requirements, but show your potential to succeed in the role. This could include transferable skills or experiences that demonstrate your ability to learn quickly and adapt to new situations.

Use keywords: Use keywords from the job description in your cover letter and resume to help show the employer that you are a good match for the position.

Understanding the job requirements and qualifications is key to landing an internal position or promotion. By carefully analyzing the job description and matching your skills and experience to the job, you can demonstrate your value to the employer and increase your chances of success.

Tailoring Your Cover Letter for an Internal Position or Promotion

When applying for an internal position or promotion in a company, it’s crucial to tailor your cover letter to demonstrate why you are the best candidate for the job. This is because the hiring manager already knows you and your work to some extent, and you have the opportunity to highlight your relevant skills and experiences within the company. Here are some techniques for customizing your cover letter:

Importance of tailoring your cover letter

Tailoring your cover letter shows that you’re invested in the position and have put effort into your application. It also demonstrates that you understand the company culture, values, and goals. A cover letter for an internal position or promotion is not just a formality, but an opportunity to showcase your strengths and achievements within the company.

When tailoring your cover letter, it’s important to focus on your specific accomplishments and how they align with the requirements of the position. Use this as an opportunity to highlight your relevant experiences and successes, and how they make you the ideal candidate for the role.

Techniques for customizing your cover letter

One effective technique for customizing your cover letter is to use specific examples and achievements of your work within the company. For example, if you’re applying for a management position, you could mention how you successfully led a team or implemented a new process that improved productivity. Use specific metrics and figures where possible to illustrate your accomplishments.

Another technique is to mention your familiarity with the company culture and values. Highlight how your work aligns with the company’s vision and mission, and demonstrate how you would continue to contribute to achieving those goals in the new position.

Lastly, don’t simply assume that the hiring manager knows everything about you. Provide context and background information about yourself and your experience, especially if it’s relevant to the new position. You want to show that you’ve taken the initiative to tailor your cover letter and that you are the best candidate for the job.

Tailoring your cover letter for an internal position or promotion is vital. Customize your cover letter to showcase your experiences and achievements within the company and demonstrate how you would excel in the new position. Show that you understand the company culture, values, and goals, and take the opportunity to provide context where necessary. By putting effort into your application, you stand a much better chance of securing the internal position or promotion.

Format and Structure of a Cover Letter for an Internal Position or Promotion

If you’re applying for an internal position or promotion within your company, it’s important to know the proper format and structure for your cover letter. The way you present yourself and your qualifications can greatly impact your chances of getting the job.

Guidelines for the Format and Structure of a Cover Letter

Here are some guidelines to follow when creating your cover letter:

Use a professional format:  Your cover letter should be formatted like a professional business letter. Use a font that is easy to read and keep your letter to one page.

Address your cover letter appropriately:  Address your letter to the appropriate person, such as the hiring manager or HR representative.

Include a subject line:  Clearly state the purpose of your letter in the subject line, such as “Application for [Position Name].” This will ensure that your letter is quickly understood and routed to the correct person.

Include a clear introduction and conclusion:  Your introduction should state the purpose of your letter and your enthusiasm for the position. Your conclusion should summarize your qualifications and express your desire to further discuss the opportunity.

Highlight your accomplishments and qualifications:  Use the body of your letter to showcase your skills, accomplishments, and qualifications. Be sure to mention any relevant experience and education that you have.

Use a friendly and professional tone:  Your tone should be friendly, yet professional. Avoid using overly formal language or slang.

Tips for Organizing Your Content for Maximum Impact

To ensure that your cover letter makes a strong impression, consider these tips for organizing your content:

Focus on the employer’s needs:  Tailor your letter to the specific job requirements and company culture.

Use bullet points to highlight key information:  Bullet points can help to draw attention to important qualifications or achievements.

Use numbers to demonstrate quantifiable achievements:  Employers like to see concrete examples of your accomplishments, so use statistics when possible.

Provide evidence to support your claims:  Back up your statements with examples from your past work experience.

Be concise and to the point:  Employers receive many applications, so make your points quickly and clearly.

By following these guidelines and tips, you can create a cover letter that showcases your qualifications and makes a strong case for why you should be considered for an internal position or promotion.

Opening Paragraph of Your Cover Letter

Purpose of the opening paragraph.

The opening paragraph of your cover letter serves as your chance to make a great first impression on the reader. In just a few short sentences, you need to accomplish several key things:

• Introduce yourself and state why you are writing
• Highlight the position you are interested in and how you learned about it
• Grab the reader’s attention and make them want to keep reading

Keep in mind that your opening paragraph should be concise and to the point – a lengthy introduction may turn the reader off and make them less interested in what you have to say.

Techniques for grabbing the reader’s attention

To make your opening paragraph stand out, consider using one or more of the following techniques:

• Start with a bold statement or question that sets the tone for the rest of the letter
• Use a personal anecdote or story that highlights your passion for the position or industry
• Mention a recent accomplishment or achievement that demonstrates your qualifications for the position
• Use statistics or other data to showcase your knowledge of the company or industry

No matter which technique you choose, remember to keep your language clear and professional, and avoid using clichés or overused phrases. With the right opening paragraph, you can set yourself apart from other applicants and demonstrate why you are the best candidate for the job.

Middle Paragraphs of Your Cover Letter

When writing the middle paragraphs of your cover letter for an internal position or promotion, the main purpose is to showcase your related experience, skills, and achievements that make you the best candidate for the position.

To ensure that your strengths and accomplishments stand out in the middle paragraphs, follow these tips:

• Provide specific examples of your achievements in your current role and how they have helped the company succeed.
• Demonstrate how your skills and experience are relevant to the position you are applying for.
• Use action verbs to describe your accomplishments and show how you have made a positive impact in your previous roles.
• Show your enthusiasm for the position and the company by explaining why you are interested in the opportunity.
• If you have relevant education or certifications, highlight them in this section of your cover letter.

Remember to keep your middle paragraphs concise and focused on your qualifications for the position.

Closing Paragraph of Your Cover Letter

The purpose of the closing paragraph in your cover letter is to leave a lasting impression on the reader and reinforce your interest in the position you are applying for. It is your final opportunity to communicate your enthusiasm and qualifications for the role.

To express your enthusiasm and interest in the position, consider using the following techniques:

Reiterate your qualifications and experiences that make you a strong candidate for the role. For example, mention specific skills or accomplishments that align with the job requirements.

Highlight your motivation for applying to this role and what you would bring to the team. For instance, you may express your passion for the company’s mission or values and how you see yourself contributing to its growth and success.

Express your eagerness to further discuss your qualifications and fit for the role. You may suggest a follow-up conversation or express your willingness to answer any additional questions.

Remember, the closing paragraph is your final opportunity to make a positive impression on the reader. Use this section to convey your enthusiasm and qualifications confidently and clearly, and demonstrate how you can add value to the organization.

Writing a cover letter for an internal position or promotion requires a strategic approach. By highlighting your relevant experiences and qualifications, expressing your interest and enthusiasm, and showcasing the value you would bring to the team, you can increase your chances of standing out and landing the role.

Avoiding Common Cover Letter Mistakes

When it comes to writing a cover letter for an internal position or promotion, there are several common mistakes that you should avoid. These mistakes can hurt your chances of getting the job you want. In this section, we will discuss the most common mistakes you should avoid and provide tips for proofreading and editing your cover letter.

Common Mistakes to Avoid

Not tailoring your cover letter to the job: If you are applying for an internal position or promotion, it is important to tailor your cover letter to the job you are applying for. You should highlight your relevant skills and experience that make you the best candidate for the job.

Focusing too much on your current role: When writing your cover letter, it is important to focus on the skills and experience that are relevant to the job you are applying for. Don’t only talk about your current role, but also include any relevant experience you have outside of your current role.

Being too generic: A generic cover letter won’t be as effective as one that is tailored to the job. You should use specific examples that demonstrate your skills and experience.

Making mistakes: Spelling and grammar mistakes can make a bad impression on the hiring manager. Make sure you proofread your cover letter carefully.

Tips for Proofreading and Editing Your Cover Letter

Take a break: After you have written your cover letter, take a break before you proofread it. This will help you come back to the letter with fresh eyes.

Read it out loud: Reading your cover letter out loud can help you catch mistakes you might have missed while reading silently.

Use spell check: While spell check is not always perfect, it can catch many common spelling and grammar mistakes.

Get a second opinion: Ask someone you trust to read your cover letter and provide feedback. They may catch mistakes you missed or provide suggestions for improvement.

By avoiding common mistakes and carefully proofreading and editing your cover letter, you can increase your chances of getting the internal position or promotion you want.

Sample Cover Letter for an Internal Position or Promotion

If you’re interested in applying for an internal position or promotion, a cover letter is a great way to demonstrate your interest, enthusiasm, and qualifications. Below is a step-by-step analysis of a sample cover letter, as well as tips for adapting it to your situation.

Step-by-Step Analysis

Introduction.

The introduction of the cover letter should grab the reader’s attention and establish your interest in the position. The sample cover letter begins with a direct statement: “I am excited to apply for the open [position] role in [department].” This immediately communicates that the writer is interested in the position and is a compelling way to begin the letter.

Body Paragraphs

The body of the cover letter should expand on your qualifications and demonstrate why you are the right fit for the position. The sample cover letter does an excellent job of highlighting the writer’s past experience and achievements. For example, the writer describes their experience working in a similar role and outlines their ability to collaborate with others and achieve results.

Another essential aspect of the body paragraphs is demonstrating your knowledge of the company and the position. In the sample cover letter, the writer notes that they have an understanding of the company’s goals and culture, which is a great way to demonstrate their interest in the position.

The conclusion of the cover letter should summarize your qualifications, express your excitement about the position, and provide a call to action. In the sample cover letter, the writer reiterates their qualifications and their enthusiasm for the position. They also provide a specific request for action: “I would love the opportunity to discuss my application with you in more detail in an interview.”

Tips for Adapting the Sample Cover Letter to Your Situation

Customize the introduction.

When adapting the sample cover letter to your situation, it’s essential to customize the introduction to reflect your interest in the position. Be sure to name the specific position you are applying for and the department you are interested in working in.

Highlight Relevant Experience

One of the most important things to do when applying for an internal position or promotion is to highlight your relevant experience. Be sure to describe past projects, achievements, and anything else that showcases your ability to succeed in the role you are applying for.

Show Your Knowledge of the Company

Demonstrating your understanding of the company’s goals and culture is another way to show your interest in the position. Referencing specific company initiatives or goals in your cover letter can show that you are committed to the organization’s success.

Be Clear About Your Goals

Finally, be clear about your professional goals and why you are interested in the position or promotion. Discussing your career aspirations and how they align with the new role can be a compelling way to demonstrate your enthusiasm and dedication.

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How to Write a Cover Letter for an Internal Position and Examples

Whether it’s for a role in a department you’ve been hoping to join, or another role within your team, an internal...

Whether it’s for a role in a department you’ve been hoping to join, or another role within your team, an internal job application should emphasize why you’re the best fit for the role. To do this, you need to make the most of your cover letter. 

Being a part of the company doesn’t necessarily place you above external applicants. While you have valuable company knowledge, you still need to put as much effort into your application as you would when applying for a job externally.

So yes, you do need to include a cover letter for your internal job application. In fact, 47% of recruiters consider cover letters essential for internal roles. And as many as 45% of hiring managers read the cover letter before the resume. So it’s your chance to make a strong first impression.

“The key to standing out is not to assume that your work speaks for itself. In addition to performance metrics, showcase your softer skills like effective communication, leadership, and adaptability. 

“Draw attention to instances where you've proactively solved problems or helped to streamline processes. 

“Your cover letter and interview should together paint a picture not just of a competent employee, but of a forward-thinking, proactive leader,” says Danilo Godoy , Founder, Wahojobs .

In this article, you’ll learn how to write the perfect cover letter to help you land that internal role, and review examples from our cover letter generator that’ll save you time spent writing a cover letter from scratch. Let’s get to it. 

Our Top Tips for Writing an Internal Cover Letter

You’re looking to position yourself as a strong candidate with a thorough understanding of the organization and requirements of the role. Here are some essential tips to keep in mind when crafting your internal cover letter to help you stand out from the competition.

Step 1: Apply for the role like you would any other

You might be applying for an internal role, but that doesn’t mean you should be lax with your application. You need a memorable cover letter that includes all the key points you’d outline in an external job application, such as:

• Why you’re interested in the role
• Any notable achievements and career successes
• Your personality traits that make you a good fit for the team

Step 2: Start on a strong note

Avoid saving the best for last when writing a cover letter . Hiring managers are pressed for time, so pay special attention to your introduction. This is where you’ll catch their attention. Here are some tips for making a great first impression in your cover letter intro : 

• Introduce yourself with your current job title and state the role you’re applying for.
• Share your career goals and passions that align with the requirements of the role you are applying for.
• Mention any relevant qualifications and achievements.

Step 3: State your transferable skills and knowledge

State the skills you’ll bring from your current role that can be applied to the new position, and the relevant knowledge you possess that makes you a great candidate. Showcase your value and highlight your commitment to growth, both for your role and for the company at large.  

If you can show them that you have skills and knowledge that can be used to fulfill the new role quickly and efficiently. This puts you ahead of the competition. 

Step 4: Use your company knowledge to your advantage

You already know how your employer operates, and likely have insights into how this role fits into the broader business. Use this knowledge to your advantage by stating how your skills can solve specific pain points and achieve core business goals. 

By explaining your familiarity with company processes, you’ll demonstrate how much easier it will be for them to onboard you into the new role.  

Hiring managers often favor internal candidates for new positions . Here’s why:

• If you already know how the company processes work, onboarding and training times are shorter. 
• Internal hires are more cost-effective (costing as much as 1.7x less than external candidates) and come with a reduced time-to-hire. That’s because of the time and money it takes to advertise new roles and conduct background checks and any other vetting procedures. 
• Your track record is already easily accessible, and you have already integrated into the company culture.

Step 5: State the name of a colleague who is willing to vouch for you

Another great tip is to include a colleague as a reference to vouch for your work ethic and impact. This could be your manager or co-worker. Hiring managers often need to contact suitable references when vetting candidates. What’s better than someone already working for the company? 

Important note: Speak to your manager about your intention to apply for the new position. This shows integrity and maintains honesty and professionalism throughout the hiring process. Once your manager or supervisor is on board with your decision, they will be an invaluable reference and can support you throughout the application process. 

Cover Letter for an Internal Position Example 

Here’s a professional cover letter example you can adopt to speed up your application process.

Why Does This Cover Letter Work?

The cover letter example provided above creates a solid backbone for an application.  

• It starts with an exciting introduction showcasing the eagerness of the applicant to apply for the new role. 
• It states key and quantifiable achievements in the applicant’s current role to highlight the value they bring to the table. 
• It states the applicant's specific transferable skills that make them fit for the new role.
• It states how the applicant is upskilling to prepare for the new role. 
• It states a key organizational goal and how the applicant’s skills can be useful. This is a great example of how to use your knowledge of the company to your advantage. 
• It includes the name of an insider who can vouch for the applicant, serving as a vote of confidence. 

With our AI cover letter builder and wide range of ready-made, easily customizable templates, applying for that internal role is much easier.

How to Write a Cover Letter for an Internal Position or a Promotion

Internal cover letters differ slightly from those written for external roles but still follow many of the same principles. 

1. Follow the Best Practices for a Standard Cover Letter Format

A standard cover letter format includes six core elements: the header, salutation, opening statement, main body, closing statement, and an official sign-off. 

The job post should explain whether to include your cover letter as an attachment or as a document. You will usually be guided on file format, but if there is no information provided in the job ad, a PDF is usually best.

• Spacing : Leave a paragraph space under the heading, intro paragraph, main body text, and conclusion. 
• Font : Ensure that your cover letter and resume use the same type of font and size. Your cover letter needs to be easily readable and meet the requirements for applicant tracking systems (ATSs). In most cases, this will be point 12 font size, and a standard font such as Calibri or Times New Roman.
• Length : Cover letters should never be longer than one page. Your letter should fall somewhere between 250–400 words, broken up into paragraphs for easier reading.

Don’t forget to proofread your letter thoroughly. Spelling and grammatical errors make you look unprofessional.  

2. Start With a Compelling Opening Statement

Your cover letter introduction or opening statement should capture the hiring manager’s attention. 

Since this is an internal position cover letter, begin by expressing how excited you are to apply for the new role. Explain how you’ve been preparing for a career pivot while working in your current position. 

Experts advise you to: 

“Show how your current role has prepared you for this new job, or what extra insights or skills you bring to the table as an internal applicant that give you an advantage over any external hires they’re considering. It can also be valuable to show ways that you’ve made an impact on the company in your current role, or highlight some key accomplishments that demonstrate your value and past successes as an employee.” — Matt Erhard , Managing Partner at Summit Search Group

Your opening statement can also begin with highlighting a specific pain point the organization hopes to solve through the new role and how your skills position you as the best person to solve the problem. 

“I am writing to express my interest in the Senior Full Stack Developer position at Sparkles Limited. As a current Full Stack Engineer at Sparkles Limited, I have had the opportunity to work on various projects and contribute to the company’s success. I am excited about the possibility of taking on a more senior role and continuing to make a significant impact on the development of innovative software solutions.”

3. Highlight the Impact You’ve Made 

Emphasize your value and the difference you’ve made in the organization. This will help you stand out as a candidate. Talk about what you’ve achieved in your current role and how that makes you a great choice for this new position. 

To start, explain the skills, methods, and tools you used to get the required results. Wherever possible, quantify your results with data to make a strong case for how your work contributes to overall business goals. 

“During my time at Sparkles Limited, I have been involved in the development of APIs in .NET Core, impacting thousands of students and internal users. I have also implemented software principles such as SOLID and Clean Code, which have been adopted by the entire team.” 

Add Some Real-Life Results

To emphasize the impact of your abilities, ensure you add real-life results and data. This could demonstrate how you helped exceed a set target in your current role or how you helped save costs and get even better results than planned. 

By stating real-life results and outlining how they impacted the business bottom line, the hiring manager can see how much value you already bring to the table. It also encourages them to think about how much more the business can benefit from your involvement in the new role. 

“Additionally, I have contributed to the development of mobile applications using React-Native and C# and have provided documentation and support to facilitate the work of my colleagues.”

Experts agree. Matt Erhard , Managing Partner at Summit Search Group , had this to say:

“Provide specific, measurable proof of your impact as an employee thus far. The more tangible data that you can point to showing the value you bring to the company, the more you’ll stand out as a candidate.”

4. Expand on How Your Work Experience at the Company has Prepared You for This Role

To make for a strong case on why you’re a perfect fit, indicate how your current position relates to the new role you’re applying for. 

To start, state your transferable skills, both hard skills and soft skills. You can also note any specific responsibilities you carry out in your current position that will be needed in the new role. Make sure you’ve cross-checked these against the job description.

In addition, list examples of collaborative projects you worked on that are related to the new position and how they have prepared you for the role.

“Beyond my technical skills, I am a strong communicator and collaborator. I have experience working in cross-functional teams and understand the importance of effective communication and teamwork to deliver successful projects. I am also a web content writer for dev.to and Bit News, where I have written articles on emerging technologies and technology news, reaching a wide audience and demonstrating my ability to explain complex concepts clearly and concisely.”

Share the Qualifications You’ve Gained Over the Period

To strengthen your cover letter, add any relevant training you have under your belt, certifications acquired, and personal projects where you gained additional experience. This demonstrates your commitment to growth.

“Over the past few years, I have honed my skills as a full-stack developer, working with various technologies, including Vue, React, React Native, .NET Core, and SQL (PostgreSQL). I have also gained experience in Agile methodologies, design patterns (TDD, DDD, SOLID), and web design principles (Adobe XD, UX/UI).”

And if you’re applying for a promotion, include details on any leadership experience or skills. 

“If you have taken on any leadership roles in your current position that is a great thing to include. This doesn’t need to be a formal leadership position. Demonstrating how you’ve served as an informal leader within your team can also show that you’re ready to take on this responsibility in a more formal capacity.” — Matt Erhard , Managing Partner at Summit Search Group

5. Include an Internal Referral 

Including the name of an internal referral who will vouch for you is another crucial part of nailing an internal cover letter. This could be your manager, a colleague, or even an individual in the department you are looking to move into. An internal referral positions you as a reliable and trustworthy candidate who is fully immersed in the organization. 

Experts like Matt Erhard , Managing Partner at Summit Search Group , agree this is a winning strategy: 

“Another thing you can do to stand out is include a reference from someone in leadership within the company. Having a trusted individual who can vouch for and verify your capability can make a major difference when hiring teams are choosing which candidates to move forward through the process.”

6. Thank the Manager for Their Time

End the letter by thanking the manager for the time they took to review your application. You should also express gratitude for the growth opportunities the company provides. 

“Thank you for considering my application. I am excited about the prospect of continuing my professional growth at Sparkles Limited and would love the opportunity to continue to contribute to the company’s growth and success.”

Ready to Apply for a Promotion? Use our Cover Letter Template

Now that you’ve settled the basics, it’s time to send in your application for that internal promotion. However, you don’t need to write your cover letter from scratch, especially when you are pressed for time with other work commitments. This is where our cover letter templates come in.  

With our ready-to-use cover letter templates, applying for a new role is quick and easy. With just a few tweaks, you can tailor your Rezi cover letter to meet the requirements of any internal role. 

Expand Your Knowledge with Our Cover Letter Resources

Knowledge is power, and with expert cover letter knowledge, you can take your career to new heights. 

On our blog, you can gain in-depth knowledge on how to write a cover letter, know what a good cover letter includes , and get access to a wide range of diverse and comprehensive cover letter examples . 

And once you’re ready to get started on the perfect cover letter, you can try Rezi for free today .

Astley Cervania

Astley Cervania is a career writer and editor who has helped hundreds of thousands of job seekers build resumes and cover letters that land interviews. He is a Rezi-acknowledged expert in the field of career advice and has been delivering job success insights for 4+ years, helping readers translate their work background into a compelling job application.

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How To Write A Cover Letter For An Internal Position Or Promotion (with Examples)

• Cover Letter Examples
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• How To Write A Cover Letter For A Job With No Experience In That Field

Find a Job You Really Want In

When you find a position you’re interested in, you’ll likely still need to apply just like everyone else, which means you shouldn’t neglect your cover letter. This is why knowing how to write a cover letter for an internal position is important. Whether you’re going for an internal position or a promotion, we’ve got you covered. In this article, we’ll go over how to write a cover letter for an internal position or promotion, provide a sample cover letter, and give you some tips to keep in mind when writing yours. Key Takeaways When writing a cover letter for promotion, you should put just as much effort into it as you would when applying to an external position — don’t assume you’ll automatically get any favor just because you already work at the company. Be specific about why you’re the right candidate for this role and how you’d help the company by working in that new capacity. Your cover letter for internal promotion should only be one page long, so include only the necessary details. In This Article    Skip to section How to write a cover letter for an internal position or promotion Cover letter example for an internal position or promotion Cover letter for an internal position or promotion template Tips for writing a promotion or internal cover letter How an internal cover letter differs from a standard cover letter Cover letter for internal position FAQ References Sign Up For More Advice and Jobs Show More How to write a cover letter for an internal position or promotion

In order to craft a stand-out cover letter that will stand out among the pile of other applications, it will be crucial to understand the specific elements that should be included. Those include (in order of appearance):

Date and contact formation. This should include your contact information and the date of submission.

Be sure to also include the employer, hiring manager , or recruiter’s name (whoever will be reading the cover letter) and professional information.

Opening paragraph. Explain how your current role prepared you for the new position. Include information regarding the specific role and department that you’re applying for.

Body paragraph. This should be a detailed (but brief) explanation of your current role, previous experience, and notable achievements at your employer’s company. Be sure to highlight both “hard skills” (technical skills) as well as “soft skills” (interpersonal communication skills).

Closing paragraph. This paragraph should show your expression of gratitude to your employer for your previous experience with the company up to this point, and for the opportunity to be considered for the role you’re now applying for.

You can also include information regarding how the recipient – i.e., the hiring manager or your employer – can get in touch with a trusted referral (be sure to confirm with that referral beforehand that he or she is willing to have their information included in your cover letter).

Closing and sign off. End with an appropriate closing and your signature if you’ll be handing in a physical copy of the cover letter.

Cover letter example for an internal position or promotion

Keeping in mind all of the themes that we’ve already outlined above, here’s a cover letter sample for an internal position or promotion:

August 10, 2023 Marissa Swarts Human Resources Manager Swarts & Sons Enterprises [email protected] Dear Mrs. Swarts, I’m excited to submit my candidacy for the role of Content Strategist in the company’s Marketing department. I began my employment with Swarts amp; Sons in August 2018 as an Assistant Copywriter. I have spent the last two years honing and broadening my abilities and learning a great deal from my managers within the department. I believe that the job requirements of the Content Strategist role that you’ve outlined on the company website match the skill set I have developed during my tenure with the company. I’ve contributed to a wide range of valuable projects for the company. Beginning in February of 2019, I spearheaded the new blog strategy which has become the primary format for blog post drafting and publishing across the entire Marketing department. Additionally, I helped launch a department-wide training program on basic SEO practices in May 2019. This program has boosted our company’s website traffic by as much as 25%. If you’re interested in learning more about my experience and accomplishments within the company, I encourage you to reach out to my supervisor , Edwin James ([email protected]). I have worked closely with Mr. James over the course of the last two years, and he would be glad to answer any questions that you might have about my suitability for the Content Strategist role. Thank you very much for your time and for the opportunity to be considered for this position. It’s been a great privilege working with Swarts amp; Sons, and I look forward to continuing to grow within the company. Sincerely, Andy Axelrod

Cover letter for an internal position or promotion template

Here is a template to help you get started on your cover letter. Be sure you tailor it to your specific needs before sending it to your hiring manager or recuiter.

August 10, 2023 Dear, Mr. Smith, I am writing to express my strong interest in the [position name] within [department name], as advertised on the company’s internal job posting. Having been part of the [current department name] team for [years on the team], I am excited to have the opportunity to contribute my skills to a new role that aligns closely with my career aspirations and the goals of the company. Throughout my time with [company name], I have consistently demonstrated a deep commitment to the company’s success, such as [mention specific achievements, projects, or initiatives you’ve been involved with]. In my current position as [current position title], I have developed a foundation in [mention specific skills, responsibilities, or accomplishments], which I believe puts me in a position for success in [position you’re applying for]. I am particularly excited about [mention specific aspects that intrigue you]. This opportunity aligns perfectly with my long-term career goals, and I am eager to contribute to [department name]’s success. Thank you for your consideration. I welcome the chance to discuss how my experience and enthusiasm align with [position name] in more detail at [your contact information]. Please find my resume attached for your review. Sincerely, [your name]

Tips for writing a promotion or internal cover letter

You should never assume that you will get the position just because you have experience within the company. You should also stick to a professional format when writing your letter. Here are some more tips to keep in mind when writing your cover letter for a promotion or an internal position:

Don’t assume. Don’t expect that you’ll be chosen solely on the basis of the fact that you have experience within the company you’re applying to. If you’re keenly interested in a job opening, there’s a very good chance that a large number of other internal (as well as external) applicants are too. Make the effort to put your best foot forward with a polished application and cover letter.

Be truthfully self-promoting. By drafting and submitting a high-quality cover letter, you have a golden opportunity to communicate the specific reasons why you’re the ideal candidate for the role in a way that doesn’t sound braggy. Talk about your skills and accomplishments without stretching the truth but also without being self-deprecatingly modest.

Don’t take your cover letter lightly. In many cases, it (along with resumes ) will be a key factor in a hiring manager’s decision regarding which applicants are qualified to advance to the interview stage .

Stick to a classic, professional format. Adhering closely to a tried-and-true cover letter template (like the one we’ve outlined above) will help you to create a cover letter that will grab the eye of any hiring manager without making them work too hard to figure out how your letter is laid out.

Remember brevity is important. Hiring managers and HR employees tend to be very busy people, and it’s one of their job requirements to review dozens (and sometimes hundreds) of job requirements.

Don’t lie. You should never lie on your cover letter or resume, but this is especially important for a cover letter for an internal position or promotion.

How an internal cover letter differs from a standard cover letter

Now, it’s important to understand from the outset that the process of drafting a cover letter for an internal position or promotion will differ in some important respects from that of a cover letter that’s submitted by an external applicant.

Cover letter for internal position. In the case of a cover letter for an internal position or promotion, the hiring manager will very likely already be (at least somewhat) familiar with the applicant’s background and experience, which makes it very important for the applicant to record details as truthfully as possible.

Standard cover letter. In the latter case, an employer will be largely unfamiliar with the applicant’s professional profile, so there’s always the chance that the applicant might risk exaggerating (or fabricating) some of the information that’s included. This leads to an understandable wariness in the minds of many hiring managers when they’re reviewing the qualifications of an external candidate.

It’s also important to bear in mind that internal applicants have some significant advantages over external applicants in the review and hiring process. As an internal applicant, you’ll be able to:

Draw on specific contributions that you’ve already made to the company

Include references who are (ideally) trusted acquaintances of the hiring manager

Understand what the company values and use that to your advantage

These factors make it much more likely that your application will be favored – and ultimately selected – during the hiring process.

Cover letter for internal position FAQ

Do you write a cover letter for an internal position?

Yes, you should write a cover letter when applying for an internal position. Writing a well-crafted cover letter helps distinguish you as a strong candidate for promotion among your competition and allows you to formally apply for the position.

How do I write a cover letter for a promotion?

When writing a cover letter for a promotion, be sure to explain your interest in the job and what your qualifications are for the position. Although your hiring manager may already know your accomplishments and experience, it’s a good idea to reiterate them all in one document to demonstrate your readiness for a new position.

Additionally, you should include your knowledge of the company’s mission, needs, and the growth you have experienced in your current position thus far.

Including these things reminds your employer that you have a history with the company, that you have directly contributed to its success, and that you are invested in its mission and goals.

Craft your cover letter for promotion exactly as you would a regular cover letter, but be sure to add the prior mentioned specifics to demonstrate the value of promoting an internal employee versus hiring an outside candidate.

The first paragraph should begin with a statement of interest regarding the position. Here you can summarize your career goals and any stand-out qualifications or accomplishments.

Your second paragraph should discuss your qualifications and experience in more detail by including figures and data when possible.

Your third paragraph should expand on your improvements in your current job since joining the company. Be sure to tie these to the open position at hand.

Your final paragraph should remind the hiring manager of your interest and include the next step in the hiring process. Don’t forget to express your gratitude before signing off with a formal closing.

How do you start a promotion cover letter?

Start your promotion cover letter by saying, “I would like to formally apply for the [job title] position in the [department].

When you send a cover letter internally, it’s assumed you have discussed the position at hand with your current or new hiring manager.

They may anticipate you applying, so it’s a great idea to articulate that this is simply your formal application when crafting your cover letter.

How long should your cover letter be for an internal position?

Your cover letter should only be one page for an internal position. You should only include the necessary details that pertain to the position that you are applying to. Your cover letter should be one page single-spaced.

Is a cover letter for a promotion necessary?

Yes, a cover letter for a promotion is necessary if the job requires one. You should never assume that you are going to get a promotion just because you work for the company. You should write your cover letter the same way you would if you were applying as an outside candidate. Make sure you are professional in your letter. Just because you work with the hiring manager doesn’t mean you can slack off.

Harvard University – Resumes and Cover Letters

Broad Institute – Cover Letter for a Job

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Kate is a graduate of Brigham Young University, where she completed a degree in Comparative Literature with a minor in Mathematics. She lives in the Pacific Northwest and enjoys hiking and reading.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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How to Write a Cover Letter for an Internal Position or a Promotion

Author: Melanie Lasala

| Editor: Andy Agouridis

Table of Contents

1. Start with a convincing narrative

2. state how your current role prepares you for the new job, 3. demonstrate how you’ve made an impact, 4. use your knowledge of the company to your advantage, 5. express gratitude.

Do you love working at your current company but are looking for a change? Whether you want to transition to a different role, pursue a higher-level position, or transfer to a new department, checking out and applying for an internal job opening could be a good option for you. But don’t be too complacent. Being an existing employee doesn’t necessarily mean you are first in line for any open position your company is trying to fill. In most cases, you will be competing with external applicants. So, how do you prepare for the internal hiring process to demonstrate that you’re the strongest candidate?

The first thing we suggest doing is to meet with the hiring manager responsible for filling the position you’re interested in applying for. This way, you can have a better understanding of the job and the expectations that come with it, express your interest, and talk about your fitness for the role. However, even if you had the chance to communicate your candidate value proposition, you may still be required to submit an application, including a cover letter , to officially apply for the position. So, in this article, we would like to share some key tips on how to effectively create a cover letter to help you secure a new role or promotion with your current employer.

Your cover letter should have an interesting introduction to encourage the hiring manager to read it to the end. Aside from stating what position you are applying to, introduce yourself in a brief and captivating manner by explaining how you are qualified for the role. Don’t assume that the hiring manager who will review your qualifications already knows your background just because you currently work for the company. So, make sure to highlight your relevant skillsets while also demonstrating your enthusiasm and genuine interest in the role. See the example below.

“As a current Marketing Manager of the marketing department, I would like to formally apply for the open Sales & Marketing Director position. Since starting as a Marketing Representative at ABC Incorporated five years ago, I have quickly mastered the skills necessary for the role that helped our department surpass annual sales goals consistently, resulting in my promotion to a managerial role after two years. I look forward to reaching new milestones in the coming years and am excited to leverage my well-honed leadership, sales, and marketing skills for this new challenge.”

Your cover letter gives you an ultimate chance to communicate the specific reason why you are the ideal candidate for the role. So, it is important to create a targeted cover letter to make a positive impression and capture the hiring manager’s attention. To do this effectively, review the description thoroughly and note all the requirements the job is looking for. Then describe how the new job matches your current job functions, skillsets, and career goals.

Use examples to discuss how your current position has prepared you to effectively handle the new role. For instance, you can highlight past projects you’ve worked on that are related to the job functions of the position you’re applying for. Include specific details, transferrable duties, and the measurable outcomes you’ve delivered. You can also consider mentioning training programs you’ve completed or certifications you’ve earned that can be beneficial to the new job. This way, you can be perceived as someone who can continually impact the company in a positive way.

What the hiring manager is looking for are goal-driven candidates who show strong initiatives and produce results. To prove to them that you have what it takes to succeed in the new role, show how you have made an impact in a quantifiable way. Adding numbers to your cover letter is an effective way to make a strong case that can help you secure the job. In addition, it does not only help the hiring manager understand the value you’ve already brought to the company but also gives them a clearer picture of what you can provide in the new role.

When you mention your quantitative achievements, consider adding a brief description of how you are able to achieve them. Did you lead a team? Were there any tools you used? Explain the actual tasks you’ve done to demonstrate your ability to share ideas, influence a team, or solve problems to deliver the expected outcomes. This will also help showcase your great understanding of getting things done in the company. You can use the example below as your guide.

“Throughout my career at the company, I’ve grown from creating compelling content for our social media channels to planning and managing various promotional events, which increased our client base by 53% in less than a year. This contributed to growing our overall yearly revenue by $1.5M. My hands-on approach to leading the marketing team has been instrumental in ensuring the smooth flow of each event. If hired as the new Sales & Marketing Director, I am certain that I will be able to bring the same level of commitment and results along with me.”

As an internal candidate, one of the best advantages you have over external applicants is your insider knowledge of the company. It will allow you to better explain how your target position matches your long-term career goals. So, make sure to capitalize on this knowledge to craft a convincing narrative about why you like working for the company and how considering you for the role can help them achieve their current mission and goals. Including these things in your cover letter will show the management that you’re enthusiastic about growing along with the company, increasing your chances of securing a spot for the next stage of the application process. Here’s an example.

“I have always been inspired by the company’s commitment to making people’s lives better by providing suitable product solutions. I am thrilled at the prospect of translating my five years of marketing experience into more meaningful work as a Sales & Marketing Director to help you deliver on your mission of ensuring our products reach these people in need. I am confident that the experiences and skill sets I have gained during my time at ABC Incorporated, along with my passion for the work being done here, make me an excellent fit for the role.”

Thanking the hiring manager for considering your application is the best way to conclude your cover letter . Demonstrate your gratitude for the opportunities the company has given you to grow within your current position. Doing so will allow the hiring manager to see that you appreciate every training and increased responsibility they offered you and that you’ve taken good advantage of them. Then, express your readiness to come for further discussion or provide additional information they need that will help them reach their final decision. Let us give you an example .

“Thank you very much for your time and the opportunity to be considered for this position. It has been a great privilege working with ABC Incorporated since early in my career, and I look forward to continuing to grow within the company. Please let me know if there is any other information I can provide, and I would be happy to send it your way.”

When applying for an internal position or promotion, do not presume that you will be selected solely because you currently work for the company. In addition to external applicants, there are very good chances that many other internal candidates are keenly interested in the job opening too. So, to make your application stand out, make sure to send an application with a well-crafted cover letter .

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How To Create A Cover Letter For An Internal Position

In This Guide:

Cover letter for internal position template, setting the tone, connect your experiences and skills.

Show Gratitude (It's Not About Me, Me, Me)

You've worked hard, put your time in, but now you're looking for something more.

Your dedication and patience have paid off because now you found a new position that you know that you're qualified for.

And best of all: It's inside the company that you're working at.

After seeing how hard you work, your manager may have tapped you on the shoulder for a promotion. Your leadership skills make you the ideal candidate for a management position, and now you need your cover letter to reflect that.

Or maybe you have the drive and ambition to go further than the current position that you're in. You've seen a job opening in another department at your company, and you want to throw your hat in for the position.

Whether you're being promoted or looking for a job that better suits you, your cover letter needs to show that you will excel in the new position that you're applying for.

You have a major leg up on the rest of the competition because you already know the people, vision, and values of the company that you're applying for.

You have your foot in the door, and now all you need to do is pry it open a little more and step in.

We can help you with that.

In this article, you'll learn:

• How to set the tone for a cover letter for an internal position.
• How to connect your experiences and skills to the position that you're applying to.
• How to quantify your achievements at your current job.
• How to show gratitude to your current manager, team members, and the organization for which you work.

While I've got you here, if you're looking to create a cover letter which will wow any hiring manager, Enhancv has over 500 examples of professional cover letters to gain information from.

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Dwayne J. Nicole

Marketing Analyst

312-456-5555

[email protected]

Linkedin.com/in/dwayne-nicole

Chicago, April 18, 2022

Bryanna Bartlett

Senior Marketing Director

Northern Electric, Inc.

450 Pullman Road

Chicago, Illinois

Dear Mrs. Bartlett,

As a loyal employee of Northern Electric, I am excited to be interviewing for the position of Marketing Manager in the North-east region. I have worked under Shawn Tuttle for the last few years as a marketing analyst. Shawn has mentored me in the role of customer relationship management for the last three years, and I have grown leaps and bounds in my understanding of how to properly market and sell the products of Northern Electric. I am truly grateful that Shawn has recommended me for this promotion, and I also feel confident that I can excel in this role and help to provide future growth to the company.

I have been with the company for over 10 years, starting out on the sales team. I pride myself on my ability to learn quickly, and I have developed excellent communication skills, with both customers and team members. As well, I create a great rapport with the customers with whom I spoke, making sure that their needs were covered, which can be easily seen in my customer satisfaction which is 97%.

In the last three years working under Shawn, I've gained experience overseeing sales teams, and as a result of my work I have seen my sales team produce a 5% increase in profits this quarter. In fact, under my leadership, we saw sales of our new line of PLC computers grow by almost 10%. Throughout this time, one of the things that differentiated me from other marketing analyst team leaders was that I promoted a holistic view of customer relationships, utilizing Customer Relationship Management software. I gained a special understanding of how to turn inbound leads into clients, all the while prioritizing the needs of the clients.

I've read the job description for the marketing manager of the North-eastern region, and I believe I will excel in the position because I have already performed many of the requirements found within. I have filled leadership positions, and I excelled because I chose a servant leadership model, one in which I chose to lead from the front and take into consideration the needs of other team members.

Thank you for your time and consideration in reviewing my application. My supervisor will be happy to meet with you to shed light on any of the items that I mentioned in this cover letter. Please reach out to me if you need more information about my work experience and technical skills. I would be happy to help with anything that you need.

Dwayne Nicole

Writing a cover letter for an internal position is like reuniting with an old friend.

You are a known entity within your organization .

Good for you! That first step of networking is already out of the way!

It may be even better if you are applying for a new position within your organization which is overseen by your current manager.

And even if you don't have a relationship with your hiring manager, you will have made a name for yourself within the organization. They will know of you, even before you apply for the job.

But before you jump into writing your cover letter, the tone that you use for your letter is incredibly important. Check out the tips below to help craft a cover letter which hits the mark:

Keep The Tone Professional

One of the most important things to keep in mind when writing a cover letter is that it is a formal letter.

An article in the Atlantic states that a cover letter's main purpose, from when it was first introduced in the US in the 1930's, was "to paint a picture that might not easily emerge from the denser material that was, well, under cover."

What a cover letter does is show the hiring manager that you are the most capable, dependable person for the position.

If you want to show that you are the most capable person for the position, keep the tone fairly professional by using these methods:

Properly Format Your Cover Letter Header

By including a properly formatted cover letter header, you show you view this document as a formal, professional letter. Even if you are simply dropping the letter off in your manager's office, be sure to include information like:

• Personal information: your name, your email address, phone number,
• The date you are writing
• The hiring managers information: their name, position in the company, and the address of your company.

If you'd like to see more examples of how to format your cover letter header, check out this article on Enhancv which provides examples and solutions to create a properly formatted cover letter header.

Keep The Body of The Letter Professional

Remember, a cover letter is a document that is addressed to a specific person, usually the hiring manager. Even if you know the hiring manager from your current position, try to keep informalities out of the writing.

Also, try to avoid negative comments about your current manager.

Use Your Cover Letter To Tell a Story

The dominant tone of your cover letter should be geared towards an exploration of your story , with an emphasis on what makes you exceptional, and the ideal candidate to fill this position.

It's hard to sell ourselves. Even those whose current role is in the sales and marketing field may have a difficult time with sharing about what makes us unique.

Many of us have been told from when we were little we shouldn't brag about ourselves.

But I'll tell you that when writing a cover letter, the most important thing you can do is share about your accomplishments, how you've grown as a leader and gained technical skills and abilities.

It's not bragging to explain where you excelled in your position.

Soft Skills Vs. Hard Skills

Soft skills.

Soft skills involve people skills, like communication, leadership, and any habits which make you work better in a team. When you are applying for a promotion, highlight the soft skills that you've gained through your current position, especially those that involve leadership.

Soft skills to promote in your cover letter include:

• Your ability to collaborate within teams
• Your public speaking ability
• Your ability to problem solve
• How you manage your time
• Leadership skills
• Your ability to adapt

Check out this article if you’d like find descriptive words to describe yourself:

The Best Words to Describe Yourself on a Resume

Hard Skills

Alternatively, hard skills are technical skills which you gain through years of experience working in your field, as well as skills that you've gained through school or other courses. If you're considering transferring to another department, highlight relevant technical skills which would make you the perfect fit for that department.

Although hard skills completely depend on the field within which you work, let's look at one example which can help you understand which hard skills to promote. If you are an IT security manager, some hard skills that you could promote include:

• Your knowledge of cloud computing
• How you visualize and create virtual images or maps
• Your experience with IT Security management software
• Your understanding of enterprise architecture management

Highlight Soft Skills For A Promotion

When you write a cover letter for a promotion, you should highlight your experience in a leadership role. Provide examples from your current job of when you've managed teams of colleagues.

Point to quantitative results that you've shown as a leader of a team. If you’ve seen a major sales profits increase while you were the team leader, mention that you were the one leading, encouraging, and facilitating the growth of your team members throughout the process.

Here are some examples which you can use for your cover letter:

• If you were the team lead for a sales team and you saw sales increase in one quarter 6%, highlight those results in your cover letter.
• If you introduced new software which allowed your team to better collaborate on projects, as well as introducing everyone to that software, mention the percentage of people that adopted the software into their regular, everyday work.

Promote Hard Skills for a Transfer

When you're moving laterally within a company, moving from one department to another, you should consider highlighting hard skills that you've learned in your current position, which are transferable to another department.

Transferring is typical within the IT industry, and many of the skills you gain in one position can be transferred to another department.

For example, if you were working in the IT field and you wanted to get to the cyber security field, there are a lot of skills that you may have gained along the way which could be promoted in a cover letter:

• Mention any courses that you've taken throughout your time working in the IT field. Specifically, if you've learned specialized cyber security software, mention the software by name.
• Highlight the role that you may have played in addressing the company's need for greater security of cloud computing programs.

Show Gratitude (It's Not About Me, Me, Me)

In your cover letter, try to give credit to where credit is due. If you're mentioning your current supervisor, highlight the ways in which they have played a major role in making you into the person you are today.

Every single person on this earth can owe their success to a select number of people in their life.

Show gratitude to those that have helped you.

Also, a cover letter is written to a specific person, and therefore, shows some gratitude to the person who is reading the cover letter. Thank the hiring manager for taking the time to read through your cover letter. Ask them if they need any more information from you.

If you're interested in learning more about how to end your cover letter, check out this article on how to end your cover letter .

• Keep the tone of your cover letter professional by including a properly formatted cover letter header.
• When transferring to a new position in your company, use hard technical skills that you've learned to prove your competency.
• When writing a cover letter for promotion, highlight the soft skills that you've learned, like communication, collaboration, and problem-solving skills.
• Show gratitude to your current manager as well as the hiring manager whose reading the document.

Creating a cover letter from scratch isn’t easy. We totally get it! So why not let us help you? At Enhancv, we have a custom Cover Letter Builder which you can use to create the perfect cover letter for an internal position.

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Free Internal Position Cover Letter & Writing Tips

The right cover letter could help you land a great internal position or promotion. Follow our tips for writing a great internal position cover letter.

Our customers have been hired by: * Foot Note

Why do you need a cover letter for an internal position?

Providing a cover letter for an internal job application has the same purpose as providing a cover letter for any other position in your job search—to provide context and a persuasive argument about your suitability for the role.

While the reason behind providing a cover letter for an internal position is the same as the main reason for including one in any other job application, the way you write your internal position letter will be a bit different.

An effective internal position cover letter should highlight not just your resume skills and experience but also how you have already benefited your employer. This could persuade them that offering you an internal promotion would be better than hiring an external candidate.

Featured internal position cover letter example

Use this international position cover letter template as base for your own and edit it in our Cover Letter Builder .

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Free internal position cover letter example.

If you have never written a cover letter for an internal position, reading examples that are relevant to your field can be helpful. Consider this internal position cover letter:

Dear Mr. Johnson,

As a longtime employee of [current company name], moving into the marketing department has been one of my main career goals. In my position as sales manager on the shop floor, I have consistently met and exceeded targets. Last quarter I generated sales 10% above the average rate. While I enjoy my current role immensely, I feel that I would be the ideal candidate for the role of marketing associate. Thanks to my extensive work experience in customer-focused roles, I have an intimate understanding of what our customers want.

Since beginning my career with [current company name], I have demonstrated my ability to work flexibly in teams and on my own. In my current job, I have developed excellent communication skills, honed my sales skills, and displayed creative problem-solving skills that will be useful in a marketing role. Furthermore, I have collaborated extensively with the marketing department on the campaign for [latest product]. In my free time, I have undertaken a part-time course and now have a marketing certification.

After reading the requirements for the marketing associate job opening, I am confident that the skills I have developed and my understanding of our customer base make me ideal for this job title. My supervisor has indicated that they would be happy to discuss my performance in the sales department and can attest to my skills. I look forward to discussing the requirements of this new position with you.

Yours sincerely, [Full Name]

Tips for writing your internal position cover letter

As you can see, this is a good example of a professional cover letter for an internal job posting. The precise details are not applicable to every field of employment, but there are features that can be applied to any situation. Implement the key features of this example to create the best cover letter for the specific job title you aim to gain, following these three crucial points:

Highlight major achievements

This cover letter example opens with a direct and specific example of one of the job seeker’s achievements. The cover letter also connects this achievement and the hard skills and soft skills of their current role to the needs of the job.

Focus on how you’ve already benefited the company, and can continue doing so in the new position

The middle paragraph of this cover letter example focuses on how the job seeker can benefit their employer more in a new role. The job seeker makes this case persuasively by discussing relevant experiences and what they have done to gain the skills needed for this role.

Present a strong call to action

This cover letter example has a strong call to action that takes the form of a professional assumption. The job seeker states that they “look forward to speaking” with the recruiter rather than saying that they “hope” to speak with them. This confidence can be beneficial and help you stand out from the crowd.

A good cover letter is one that puts your best qualities forward from the first paragraph. These features will elevate your cover letter, but the quality of your writing and a professional appearance will also help. If you want to write your perfect cover letter, use active language, create a personalized salutation, keep your sentences short and format your cover letter to professional standards.

For more cover letter writing tips, check our How to Write a Cover Letter article.

FAQ: Internal position cover letter examples

Have questions? We’re here to help.

Do I really need a cover letter to get an internal position?

Yes. Even though you may know the hiring manager in question you should still treat this as you would an external job application and provide a cover letter. A promotion cover letter is your opportunity to supplement your resume and show the hiring manager what you have been doing inside the company during your employment.

How long should my cover letter be to get an internal position job?

The ideal cover letter length is three-quarters of a page. You can expand this to one full page if you need to, but less is better, as recruiters are short on time.

How do I talk about my experience when I’m looking to get hired internally?

You should do the same thing you usually would when writing about your employment history in a cover letter, but spend more time talking about your current position and how you have benefited the company in your time there.

Couldn't find the answer you're looking for?

You can always contact us.

Donna is a career expert with extensive experience in the fields of Marketing, Publishing, Direct Mail and Communications. She’s witnessed firsthand the importance of a powerful resume and cover letter to a job search, so she takes great pride in helping change the lives of job seekers by sharing expert career advice and tips to help land the perfect job.

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Internal Promotion Cover Letter: Writing Guide and Samples

Seeking professional development within a company is natural, particularly if you have tenure at your place of work. Addressing the topic of promotion can be daunting but it is a necessary step if you wish to develop alongside the company and take on more responsibilities that reflect your experience.

It is standard procedure in many companies and organizations to submit a cover letter when applying for an internal promotion or transfer. A well-written internal promotion cover letter can greatly strengthen your application and can shed more light on why and how you are the ideal candidate for the promotion. Your internal promotion cover letter can also distinguish you from other applicants by highlighting your experiences, qualifications, and track record within the company. 

The idea of writing a cover letter for internal promotion may, at first, seem counterintuitive; after all, you’re already a part of the company! That said, submitting a cover letter alongside your promotion application, while generally a formality, is a great way to show your employer how you have worked and contributed to the growth of their company.

Are you thinking of taking the first steps to move up in your company’s ranks? This article will explain everything you need to know about cover letters for internal promotion and give you the tools to take your promotion cover letter to the next level!

In this article, you'll learn about:

What to Include in a Cover Letter for Internal Promotion

Cover letter examples for promotion, how to write a cover letter for a promotion.

Let’s begin with the basics. Your cover letter for internal promotion should follow the standard cover letter format. The contents, however, will vary slightly given that you are only applying to a new position and not a new company. 

Here are some key points that you should include when writing a cover letter for internal promotion.

Your interest in the job

A great way to start an internal promotion cover letter is to state your motivation for applying for the new job. As an existing member of the company, your employer and hiring manager reading your internal promotion cover letter already know you, so introducing your interest in the job in the standard cover letter format is unnecessarily formal. 

Instead, begin your internal promotion cover letter by showing that your desire for the job naturally aligns with your long-term professional developmental objectives. 

Remember, starting your internal promotion cover letter on the right foot will greatly increase the odds of your employer considering you for the position. However, if your cover letter introduction falls short, the employer may be less inclined to invest in you!

How you qualify for the promotion.

In your internal promotion cover letter, follow up your statement of interest by validating your candidacy for the job. Internal promotion cover letters should describe specifically how your technical background and skill set align with the responsibilities of the new position and make you a qualified candidate. 

In your internal promotion cover letter, it is usually a good idea to emphasize the skills and qualifications you have gained throughout your time in your current position. Employers considering your cover letter for promotion will be more likely to view you as a potential candidate if they can see your development throughout your time in your current position. 

A recap of your experience.

An internal promotion cover letter, like its standard counterpart, should provide a detailed summary of your work experience and key accomplishments throughout your professional career. 

Your promotion cover letter should elaborate on your past work experience, particularly that which you have gained in your current position! 

For example, if you are writing a cover letter for a promotion to a team leader, you would include experiences that have built leadership, management skills, and the technical knowledge necessary to meet and exceed the demands of the position you are applying for.

How you’ve grown within the company.

Your cover letter for internal promotion should prove that you have the necessary skills to take on the responsibility of a higher-level position. A good way to do this is by including how you have developed, personally and professionally, within the company during your current position. 

Employers, when choosing suitable candidates for promotion, need to see that they are capable of learning from experience and can adapt to greater responsibilities within the company. In your internal promotion cover letter, show this trait by highlighting what you have learned in your current position, and connect it to the responsibilities of the position you are applying for!

💡 Tip : Include measurable metrics in your promotion cover letter. By quantifying your past accomplishments and projects, you can bring a level of credibility to yourself and impress your employer as well!

Your understanding of the company’s goals.

 As you are applying for a higher-level job, you will likely be assigned to managing tasks that are more directly aligned with the operation and execution of the company’s short and long-term goals. In your internal promotion cover letter, display an understanding of company goals and other objectives.

Finally, your internal promotion cover letter can benefit from including a referral from a trusted employee, especially one of higher rank than you within the company. A strong recommendation from a direct supervisor or manager testifying to your work ethic and skills can greatly increase the credibility of your promotion cover letter and cement a good impression of you in your employer’s mind. 

Now that we have reviewed the different parts of an internal promotion cover letter, let’s look at some examples! This section will provide examples of a standard and emailed internal promotion cover letter.

Sample Cover Letter for Internal Promotion

Constantine Hasse Sales Associate 2888 Brannon Avenue Jacksonville, FL 32207 904-834-4570  [email protected]  

August 19, 2023

Melody Tran Chief Executive Officer Parkway 115 Musgrave Street Jacksonville, FL 32202

Dear Mrs. Tran, 

I am formally submitting my application to be considered for the Senior Sales Associate position at your company, Parkway. I was recommended by my direct supervisor, Maria Sanchez, who testifies to my consistent professionalism and integrity. I believe that my skills and experience make me the ideal candidate for this position, and will support and drive my success as a Senior Sales Associate. 

During my time at Parkway, I have worked tirelessly to develop my sales skill set. I continuously embrace challenges that place me outside of my comfort zone and have allowed me to develop strong leadership and teamwork skills. In the past year, I have worked with my supervisor to hone my marketing and sales skills, which has translated into a 50% increase in my efficiency and a 70% increase in my sales turnover rate. I have also volunteered on numerous occasions to assist in the onboarding process of new employees, and have personally mentored 16 interns over the past 2 years. 

I believe that my tenure at Parkway has been an influential step in my personal and professional growth. I hope to meet with you in the near future to discuss how my skills and experience can be applied to the company’s short and long-term goals. Thank you for your time and consideration. 

Sincerely, 

Constantine Hasse

Sample Email Cover Letter for Promotion

Dear Mr. Gonzalez, 

I am writing to formally submit my application to be considered for the Marketing Manager position that has recently become available. As a longstanding and loyal employee of ABC Company, I believe that the skills and experience I have gained in the marketing department will allow me to meet and exceed the demands of the manager position and will drive our continued success. 

Throughout my decade at ABC Company, I have consistently challenged myself to go above and beyond the base requirements of my position. My result-driven work ethic has allowed me to serve in leadership roles as well. My most recent project, wherein I led a team of six to restructure the company’s website marketing strategy, saw a 150% boost in organic traffic to our website and a 45% increase in sales over 2 years. I have a deep found appreciation for the time I have spent with ABC Company, and I believe that my developed leadership skills, coupled with my knowledgeable understanding of the company’s marketing strategy, short and long-term goals, and forward-thinking mindset will support and drive my success in the Marketing Manager position. 

I appreciate your evaluation and consideration. I look forward to sitting down with you to discuss the specific ways I can apply my extensive marketing experience to drive our company’s success. 

Johnny Saldivar

Now that you have seen some examples of cover letters for internal promotion, let’s dive into how to write an internal promotion cover letter. This section will cover the parts of an internal promotion cover letter and highlight the things to keep in mind when writing them.  

💡 Don’t miss essential information.

Remember to include the necessary information in your internal promotion cover letter! Your cover letter should include general information about your current position, including your years of tenure, current department, and general responsibilities. 

💡 Be convincing on why you deserve the promotion.

Your internal promotion cover letter should sell your case on why you think you deserve the promotion you are applying for. 

If you cannot explain clearly why you want a promotion, you cannot expect your employer to do the same!

💡 Draw connections between your career goals and the companies.

When reading your promotion cover letter, employers must see that your motivation for seeking a promotion extends beyond a pay raise. Bridging between the company’s short and long-term goals and your professional developmental objectives can show your employer that you wish to grow organically with the company!

💡 Be as specific as you can.

Building on your professional development in your current position, back up the testaments of your success with measurable statistics and data in your promotion cover letter. Quantifiable data lends credibility to your accomplishment and helps your employer easily visualize your accomplishments. Data included in your promotion cover letter is also more eye-catching than simple words, and increases the retention of your accomplishments in the mind of your employer! 

💡 Show appreciation and gratitude.

As with any cover letter, your internal promotion cover letter should close off by thanking your employer for their time and consideration, and open the floor to future communications. 

Your internal promotion cover letter mustn't come across as a desperate grab for a higher salary or compensation package. Your internal promotion cover letter should display your gratitude, not only for the time your employer has taken to consider your candidacy but also for the experience that working in their company has provided you. 

A good way to include this gratitude in your internal promotion cover letter is to restate some of the skills and experiences that you have had working in your current position and how these experiences will benefit both you and the company in the position you are applying for. 

Consider this example of a closing paragraph from a cover letter for promotion to a managerial position:

Thank you for your time and consideration. I look forward to sitting down with you to discuss how my decade at InSight has equipped me with the experience and skills necessary to fully execute the responsibilities of a junior manager. 

Use the correct letter format.

Finally, ensure that your internal promotion cover letter is following the correct format! Cover letters come in different shapes and sizes; here are a few that you should know:

• Cover Letter : A standard cover letter is a supplementary document that is submitted alongside a resume/CV. A cover letter builds on your resume and provides a more personalized introduction of you and your skills, work experience, and qualifications to the hiring manager/employer processing your job application. 
• Motivation Lette r: Whereas a cover letter describes prior work experiences, a motivation letter aims to prove you are an ideal candidate through other means. A motivation letter primarily focuses on your characteristics and interests as reasons for your candidacy for a job. Motivation letters are also commonly written for university applications where the explanation of past work experience may not be as important.
• Letter of Interest for Promotion : A cover letter for an internal promotion is written by employees of a company seeking promotion or lateral transfer to a new position. The content of internal promotion cover letters varies from standard cover letters in that the purpose is purely to relay your candidacy for a new position, as opposed to your suitability for a position and a company. 

Writing a cover letter for a promotion opportunity is an essential part of securing professional development within a company. While challenging, a well-written promotion cover letter can greatly boost your chances of being the candidate selected to move up the company ladder! When writing your cover letter, remember to keep the following in mind:

• Your promotion cover letter should demonstrate your growth within the company and your ability to meet the demands of a more intensive job
• An impactful promotion cover letter will show that your personal and professional goals align with those of the company. Employers look for enthusiastic candidates that seek more than financial gain!
• When possible, include a referral in your promotion cover letter. Referrals can come from your direct supervisor or any more senior employee who has had a chance to work with you and see your potential. Employers generally trust senior employees more, so a strong referral can make all the difference!

Cake is an online  resume builder  that allows anyone to create professional resumes and portfolios that can serve as personal websites. With its user-friendly interface, the solution enables users to easily customize their profiles using a drag-and-drop editor and various prebuilt  templates CV . The platform is suitable for people of different backgrounds and levels of experience, from graduates to established professionals.

— Originally written by Alexander Coye —

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

• Cover Letter Examples

Cover Letter for Internal Position or Promotion: Examples

You come first, leave last. You put in the effort, the hours, the sweat. You’re a big fish in a small pond. Let’s make a splash.

Everyone wants to feel appreciated. 

It’s basic psychology, we crave it, from “Look at my picture, mommy!” all the way to “I wish you’d pay more attention to me.”

Please don’t say neither of the above to your boss.

In this day and age, when people are more connected and yet more isolated at the same time, praise and appreciation are scarce, while the superficial reigns our shallow brains. 

Often, we make efforts to be spent on nothing.

This cover letter is going to turn the tide.

In this guide:

• Two cover letter examples: a sample cover letter for internal position, and a cover letter for promotion.
• How to not trip up on the basics: the cover letter format.
• A quick and ready template to start from in minutes.

Save hours of work and get a cover letter like this.  Pick a template, fill it in. Quick and easy. Choose from  18+ cover letter templates and download your cover letter now.

Create your cover letter now

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

Depending on whether you’re applying to a new internal position, or you’re asking for a promotion, you must adapt your approach. See how these two examples differ.

1. Cover Letter for Internal Position Examples

Our sample cover letter for internal position applications comes from Maria, who in her job as a warehouse manager revolutionised her site and made huge profitability gains, and is now looking to progress to an operations manager position.

Let’s see how she spins her yarn to display just how much she has done for the company.

#1: Cover Letter for Internal Position Example

Maria C. Dixon

Warehouse Manager

3016 Fulton Street

New Martinsville, WV 26155

304-390-6463

[email protected]

New Martinsville, Feb 25, 2020

Richard Hawkes

HW Operations

7 Industrial Road

Austin, TX 73301

Dear Richard,

I would like to implore you to consider me for the position of Operations Manager you have advertised externally. I have been with HW for 3+ years now as a warehouse manager, and in this time, achieved huge profitability gains each consecutive year.

I believe I have what it takes to perform as an Operations Manager for HW. As a Warehouse Manager at New Martinsville, I turned around the site which was losing £140k p.a. into one that closed the last year with £280k profit. Additionally, we closed this January with a £35k profit, our record month since the creation of the warehouse. I did this by rearranging the warehouse setup into thematic zones that have items that are most often bought together close to each other. This allowed us to reduce the average daily distance walked by a picker from 7.6 miles to just 4.3 (making employees happier, too!), and reduce average parcel completion time from 14.2 to just 8.1 minutes. These improvements allowed us to not have to use seasonal part-time workers, and even sustain record profits with just 31 employees, instead of 37 full-time and 20 seasonal workers.

I believe that the aptitude and effort I demonstrated, especially the savings increases and costs reductions I have made in my warehouse, could be scaled to the wider company, and I believe it to be necessary, at a time when 25% of our locations are operating under the red line. 

When could we meet to tell you about how we could roll-out these improvements to even our most remote locations in record time?

Best Regards,

If I was the CEO, I’d give Maria the keys to the mansion and the Maybach. 

What if you’re after a promotion that hasn’t been advertised as an open position? We got you.

Our cover letter for promotion comes from Alejandro, a junior developer in a software house, looking to progress to a normal developer position with more pay and perks.

Example #2: Cover Letter for Promotion

Alejandro S. White

4917 Yorkshire Circle

Seattle, WA 98101

423-512-2311

[email protected]

linkedin.com/alejwhitendro

github.com/alejo99

Seattle, Jan 9, 2020

Jane Employer

Head of Development

Easy Software

1 Tech Avenue

I am writing to you to update you on my progress and contribution as a junior developer in the past 12 months I have been at Easy Software, and to implore you to consider promoting me to a developer position.

As a junior developer, my responsibilities revolve around supporting the senior members of the Dev Team—being delegated the easier, partial tasks, testing, debugging, brainstorming, as well as working on software documentation, internal and external. In the past 12 months, I have been the most effective debugger out of our 6 junior developers, fixing 1228 bugs across 21 applications. During brainstorming sessions, I often contribute to the discussion with senior devs with meaningful ideas, such as the addition of the public tracking functionality to the Seattle Transport Authority project, which reinvigorated public transport use in Seattle, and increased it by 5% in the first month, and another 12% in the second since implementation. Very often, while testing, I am able to independently fix some of the more serious issues that occur, whereas most of my colleagues refer them to the senior devs. I believe I have shown enough maturity, drive, and skill to make the move to a full developer position. 

I am currently making a bigger-than-junior impact in my junior developer position. I am a firm believer that in a developer position, I will be able to make an even bigger impact, and allow Easy Software to grow and produce even more interesting and innovative products.

When could we meet for me to tell you about how I fixed the CoffeeMate bug that had the whole team baffled for 2 days?

Kind Regards,

Haven't found what you're looking for? Check all our good cover letter examples.

2. How to Make Your Cover Letter For Promotion Blow Them Away

1. format your cover letter for internal position neatly.

They know you. They think they do. They know you as much as you can get to know someone during idle chat at lunch, after 2 drinks too many at the sushi spot during the Christmas Party. That’s a great place to start. Don’t mess it up by busting out the Comic Sans like it’s 2002.

Here are the rules to ace the cover letter format :

• Align text to the left without justification. 
• Use 1-inch margins on all sides.
• Your cover letter font should be the same as your CV font —use a classic like Bell MT, Arial or Garamond.
• Use 1.15 line spacing. Drop a line between each section, and between paragraphs.
• 1-page is always enough for a cover letter .

So, what to include in your cover letter for internal positions?

2. Make a Header With Your Contact Information

This may be a formality, but do not omit anything. Make sure the header matches your CV header , if you are sending a CV that is. The rest shouldn’t be a problem, find out who’s going to be dealing with the application and put down their details.

Cover Letter For Internal Position: Header 

[ Your Full Name]

[ Your Job Title ] (Optional)

[ Address ]

[ Phone Number ]

[ Email Address ]

[ LinkedIn Profile ] (Optional)

[ City and Date ]

[ Hiring Manager’s Full Name ]

[ Hiring Manager’s Position ]

[ Company Name ]

[ Company Street Address ]

[ City and Zip Code ]

Expert Hint: Remember, whatever you do: Do not be smarter than your boss .

Double your impact with a matching CV and cover letter combo. Use our cover letter builder and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here .

3. Introduce The Position You’re Applying For

Get right to business. Address your cover letter by first name. Start off your cover letter by identifying the position you are seeking, and justify it with a relevant factor of your performance in your current role. 

Fill these [blanks]:

Cover Letter For Internal Position: Introduction

Dear  [Hiring manager’s Name] ,

When I heard of the new  [target position name]  position being created, I immediately saw the parallels from my current position that make me the right fit. Having worked the last  [number of years]+   years as a  [previous position title] , I have spent a lot of time honing  [a parallel skill or responsibility]   skills, resulting in  [metric/improvement/achievement] , and leading me to believe I am ready to progress to this position with more responsibility.

Expert Hint: Do not be callous, even if the hiring manager is your best buddy. Do not write that ‘they have to look no further’, or that ‘you decided to save them money on recruitment’. Always treat as if a stranger will read it, because they very well might. Worse, someone you know might read it, you might not get the position, and it will sting. Explain how you understand the company culture and will be a smoother transition to promote you than someone from the outside, but do not big yourself up needlessly.

4. Make a Case For Why They Should Promote You

Take a piece of paper and split it into two columns. On the left, write out your every responsibility, duty, the things you do at work. Even if you did them once. Think, “If I was trying to tell someone how good I am at it, what would I say?”. Think numbers, achievements from your CV .

Fill that page. When you’re done, walk away, come back in a few hours, and write down the things you’ve suddenly remembered. Now, take the description of the new position, of its duties and responsibilities, and highlight the things that match with your list. 

Here are the components of your promotion cover letter’s second paragraph. Remember to back it up with the evidence. Bonus points if you can compare yourself to the ‘company average’ or even better—your past self. They may not know about your improvement, so let them know. 

Start with this:

Cover Letter for Internal Position Sample: Second Paragraph

In my  [X]+   years as a  [your position name] , I have excelled at  [matching responsibility/duty 1] , on occasion even managing to  [achievement/metric 1]   for our company. While  [matching responsibility/duty 2] , I have been able to  [achievement/metric 2] , contributing to  [a company metric, perhaps the company made record profits that year] . While at the start of my spell with  [company name]  I have only been able to  [underperforming metric 1] , however, after  [remedial steps/training you took]   I am proud to say that I have  [talk about your improvement and what it means for the company] . I am keen to keep developing further at maximum pace, and this opportunity is the right move for both I and  [company name]  to grow.

Expert Hint: We as humans are prone to believing people are watching and judging us all the time. Nothing could be further from the truth. Before you put yourself in the spotlight, make sure there is nothing that will ruin your chances accidentally, on social media for example.

5. Make The Final Interview

Companies always want to grow. They want to make more. However, companies cannot grow if the people don’t grow—or the number of them. Surely, it is better to have the more experienced with the company culture rising, instead of keeping them down and plugging strangers in higher up. 

The costs of training a new person are higher, their adaptation time is longer—it is not certain that they will ever fit into the company culture. These are all valid arguments, but not to make in this form. Do not ever try to uplift yourself by putting down other candidates. 

Explain simply how promoting you would be more cost-effective, have a higher chance of success—not how hiring your competitors would be disastrous.

Fill in the [blanks]:

Cover Letter for Internal Position Sample: Third Paragraph

The culture of  [company name]   is something I am intertwined in. I am asking you to allow me to grow, which I will return in kind. It is more beneficial to the smooth running of the company to allow the people with the know-how and understanding of the business to rise and take more responsibility. I understand the business, how it operates and its goals. The company is aiming to  [describe the goals here] , but the company cannot grow if the people do not grow.

6. Close the Deal

Normally at ResumeLab, here’s where we advise people to ask for the interview. However, unless the position is in another division, country, etc., you can wager going for a ‘I’m looking forward to’. Usually, this can be seen as arrogant or even callous, but you ought not to worry.

A lot of people use that expression freely in their applications, and here it’s valid, and less-committing than usual—you can simply say you look forward to catching up with them about it, which could mean an interview, or could mean catching them in a hall. 

Cover Letter for Internal Position Sample: Sign Off & Call to Action

I’ll look forward to catching up with you about this opportunity. I am eager to tell you more about how  [something you did]   and managed to  [achievement] .

[Digital copy of your handwritten signature]

[Your Full Name]

[Phone Number]

[Email Address]

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Nail it all with a splash of colour, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 18 CV templates and get started now .

As you write a cover letter for internal positions and promotions, remember to:

• Get the formatting and header absolutely right—or it looks foolish.
• State what position you’re applying to, and introduce yourself with a relevant achievement from your CV in this capacity, or parallel role.
• In the second paragraph, draw on your experience in your position, and how much, and how well you do the things that your new job focuses on.
• Describe your drive, passion, and commitment in the third paragraph.
• Request an interview/call and sign formally. 

Do you have any more questions about writing a cover letter for internal positions? Did you find our cover letter for internal promotion example helpful? Leave us a comment, I’ll be more than happy to hear from you!

About ResumeLab’s Editorial Approach

At ResumeLab, excellence lies at the heart of our values, underpinning our promise to provide outstanding career resources. Our team of career experts meticulously assesses each article in line with our editorial guidelines , guaranteeing our content's high quality and dependability. We consistently engage in original research, illuminating the nuances of the job market and earning acclaim from various influential news outlets. Our commitment to delivering professional career advice draws millions of readers to our blog annually.

Dave is a career expert delivering a wide range of well-researched advice regarding the job hunting and application process. At ResumeLab, his data-driven resume and cover letter guides help readers capitalize on their potential.

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Written Samples

15 sample cover letters for writing jobs.

Breaking into a writing career can feel like an impossible challenge, especially when every job posting requires “experienced writers only.”

But here’s a secret – even the most seasoned writers started somewhere.

The key is writing a killer cover letter that grabs the hiring manager’s attention and refuses to let go.

Sample Cover Letters For Writing Jobs

In this article, you’ll find 15 sample cover letters tailored to various writing positions.

These examples will give you a solid framework to build upon and customize for your background and the jobs you’re targeting.

Get ready to put your best foot forward and wow potential employers with your writing chops right from the start.

Whether you’re an aspiring journalist, a budding copywriter, or a novelist looking to transition into content writing, we’ve got you covered.

Each sample letter highlights transferable skills, relevant experience, and a genuine passion for the written word. Use these as inspiration and make them your own.

So sharpen your pencils, fire up your laptop, and let’s dive into these 15 sample cover letters that will help you land your dream writing gig.

Sample Cover Letter #1

Dear Hiring Manager,

I am excited to apply for the Staff Writer position at The Daily Tribune. With my strong background in journalism and passion for uncovering compelling stories, I believe I would be an excellent addition to your editorial team.

During my three years as a reporter for The City Beat, I honed my skills in researching, interviewing, and distilling complex issues into engaging, reader-friendly articles. I consistently met tight deadlines while maintaining a high standard of accuracy and journalistic integrity.

Notable achievements include:

• Breaking a story on political corruption that led to a state investigation
• Receiving a “Best Local Reporter” award from the Regional Press Association
• Increasing online reader engagement by 25% through compelling storytelling and strategic social media promotion

I am confident my skills, experience, and dedication to high-quality journalism make me an ideal candidate for this position. I would love the opportunity to bring my enthusiasm and strong work ethic to The Daily Tribune.

Thank you for your consideration. I look forward to the opportunity to discuss how I can contribute to your newspaper’s success.

Sarah Johnson

Sample Cover Letter #2

Dear Ms. Thompson,

I am writing to apply for the Copywriter position advertised on your company website. With five years of experience crafting compelling copy for a variety of industries, I am confident I have the skills and creativity to drive results for your clients.

In my current role at ABC Marketing Agency, I have:

• Developed copy for landing pages that increased conversion rates by 30%
• Crafted email marketing campaigns with an average open rate of 25% and CTRs exceeding industry benchmarks
• Collaborated with designers to create award-winning print ad campaigns

I am particularly drawn to the opportunity to work with your agency’s diverse client base. I thrive on the challenge of developing unique brand voices and delivering copy that resonates with target audiences.

In addition to my professional experience, I hold a BA in English and have completed courses in persuasive writing and SEO copywriting. This background allows me to create copy that not only engages readers but also drives measurable results.

I would welcome the chance to discuss how my skills and experience can benefit your agency and clients. Thank you for your time and consideration.

Best regards,

Michael Rodriguez

Sample Cover Letter #3

I am writing to express my strong interest in the Technical Writer position at XYZ Software Solutions. With a proven track record of creating user-friendly documentation for complex software systems, I am poised to make an immediate impact on your team.

In my current role at Tech Innovators Inc., I have:

• Developed comprehensive user manuals, quick start guides, and context-sensitive help systems for enterprise software applications
• Collaborated with UX designers and developers to ensure documentation aligns with product features and user needs
• Created and maintained a company-wide style guide to ensure consistency across all technical publications

I am passionate about breaking down complex technical concepts into easy-to-understand language. I believe effective documentation is critical to user adoption and satisfaction, and I take pride in creating materials that empower users to fully leverage software capabilities.

With my deep understanding of technical writing best practices, combined with my ability to work collaboratively with cross-functional teams, I am confident I can help XYZ Software Solutions deliver exceptional user experiences.

I would appreciate the opportunity to discuss how my skills and experience can contribute to your company’s success. Thank you for considering my application.

Emily Davis

Sample Cover Letter #4

Dear Ms. Patel,

I am thrilled to apply for the Content Strategist role at Digital Marketing Pros. As a seasoned content professional with a passion for data-driven strategy, I am excited by the prospect of helping your agency’s clients achieve their content marketing goals.

In my current role at Content Innovators Agency, I have:

• Developed and executed content strategies that increased organic traffic by 50%+ for multiple clients
• Conducted in-depth keyword research and competitor analysis to identify content opportunities and gaps
• Managed a team of writers and editors to ensure consistent high-quality content output

I am particularly drawn to Digital Marketing Pros’ focus on leveraging data insights to inform content strategy decisions. I believe my experience in using analytics tools like Google Analytics and SEMrush, combined with my strategic mindset, would allow me to hit the ground running and make a meaningful contribution to your team.

Additionally, my strong project management skills and ability to collaborate with diverse stakeholders ensure the smooth execution of content initiatives from ideation through publication and promotion.

I would welcome the opportunity to discuss how my skills and experience can help drive content marketing success for your clients. Thank you for considering my application.

Sample Cover Letter #5

I am excited to apply for the Grant Writer position at Nonprofit Solutions Inc. With a strong background in research and persuasive writing, coupled with a deep passion for supporting mission-driven organizations, I am confident I can help secure critical funding for your client’s programs.

In my current role at ABC Nonprofit Consulting, I have:

• Secured over $2 million in grants for various nonprofit organizations
• Developed compelling grant proposals, letters of inquiry, and progress reports
• Conducted thorough research to identify funding opportunities aligned with clients’ missions and programs

I am particularly skilled at crafting narratives that effectively communicate an organization’s impact and make a compelling case for support. My attention to detail and ability to navigate complex application requirements have consistently resulted in successful grant awards.

Moreover, my strong project management skills ensure timely submission of all grant application materials, while my collaborative nature allows me to work effectively with program staff to gather necessary information and craft compelling proposals.

I am excited by the opportunity to bring my skills and passion to Nonprofit Solutions Inc. and help your clients achieve their fundraising goals. Thank you for your consideration.

Jennifer Lee

Sample Cover Letter #6

Dear Mr. Johnson,

I am writing to apply for the Science Writer position at Future Tech Magazine. As a scientist-turned-writer with a knack for translating complex research into engaging stories, I believe I would be a strong addition to your editorial team.

In my current role at Science Daily, I have:

• Produced a series of articles on cutting-edge medical research that generated a 30% increase in page views
• Collaborated with researchers to ensure accuracy while crafting compelling narratives around their work
• Developed infographics and data visualizations to enhance reader understanding and engagement

My unique combination of scientific expertise and storytelling skills allows me to bridge the gap between the scientific community and the general public. I am passionate about making science accessible and inspiring readers to engage with the wonders of scientific discovery.

Additionally, my experience writing for both print and digital platforms, coupled with my understanding of SEO best practices, ensures my content is optimized for maximum reach and impact.

I would be thrilled to bring my skills and enthusiasm to Future Tech Magazine and contribute to your mission of delivering high-quality science journalism. Thank you for your consideration.

Sample Cover Letter #7

I am excited to apply for the Fashion Writer position at Style Insider Magazine. As a fashion enthusiast with a flair for words, I am confident I can contribute to your publication’s trendsetting content.

In my current role at Fashion Forward Blog, I have:

• Produced daily blog posts covering the latest fashion trends, industry news, and style tips
• Conducted interviews with emerging designers and established fashion influencers
• Grew the blog’s social media following by 200% through engaging content and strategic partnerships

My keen eye for style, coupled with my ability to identify and articulate emerging trends, allows me to create content that resonates with fashion-savvy readers. I have a pulse on what’s happening in the fashion world and a talent for translating that into compelling stories.

Moreover, my strong networking skills have allowed me to build relationships with key players in the industry, giving me access to exclusive content opportunities and insider insights.

I am thrilled by the prospect of bringing my passion and skills to Style Insider Magazine and contributing to your reputation as a leading authority in fashion journalism. Thank you for considering my application.

Sophia Rodriguez

Sample Cover Letter #8

I am writing to apply for the Travel Writer position at Global Adventures Magazine. As an avid traveler and skilled storyteller, I am excited by the opportunity to share my passion for exploration with your readers.

In my current role at Wanderlust Travel Blog, I have:

• Produced engaging travelogues, destination guides, and cultural insights from my journeys to over 30 countries
• Collaborated with tourism boards and local businesses to create sponsored content that authentically captures the spirit of each destination
• Grew the blog’s readership by 150% through compelling storytelling and strategic SEO optimization

My ability to vividly capture the essence of a place through words and images, combined with my knack for uncovering hidden gems and unique angles, sets my travel writing apart. I believe in the power of travel to broaden perspectives and create meaningful connections, and I strive to inspire that sense of wonder in my readers.

Additionally, my strong photography skills allow me to complement my writing with visually stunning imagery that transports readers to the destinations I cover.

I would be thrilled to bring my passion for travel and storytelling to Global Adventures Magazine and contribute to your mission of inspiring readers to explore the world. Thank you for considering my application.

Jack Wilson

Sample Cover Letter #9

I am excited to apply for the Food Writer position at Culinary Delights Magazine. As a passionate foodie and experienced writer, I am confident I can contribute to your publication’s mouth-watering content.

In my current role at Epicurean Adventures Blog, I have:

• Produced restaurant reviews, chef profiles, and recipe features that generated a 75% increase in page views
• Collaborated with local chefs and restaurateurs to develop exclusive content and partnerships
• Managed a team of contributing writers to ensure consistent high-quality content output

My deep knowledge of food culture, coupled with my ability to craft vivid descriptions that capture the essence of a dish or dining experience, allows me to create content that engages and inspires food lovers. I have a talent for uncovering the stories behind the plate and bringing them to life through my writing.

Moreover, my strong editing skills and attention to detail ensure that all content meets the highest standards of quality and accuracy.

I am thrilled by the prospect of bringing my skills and passion to Culinary Delights Magazine and contributing to your reputation as a leading authority in food journalism. Thank you for considering my application.

Sample Cover Letter #10

I am writing to apply for the Sports Writer position at Athletics Weekly. As a lifelong sports enthusiast and skilled journalist, I am excited by the opportunity to cover the thrilling world of athletics for your publication.

In my current role at Sports Central News, I have:

• Produced game recaps, player profiles, and in-depth feature stories covering a wide range of sports
• Conducted interviews with athletes, coaches, and industry experts to provide insider perspectives
• Collaborated with the multimedia team to create engaging video content and infographics

My deep knowledge of sports, combined with my ability to craft compelling narratives that capture the drama and emotion of athletic competition, allows me to create content that resonates with sports fans. I have a knack for finding the human stories behind the headlines and bringing them to life through my writing.

Additionally, my strong reporting skills and commitment to accuracy ensure that all my stories are thoroughly researched and fact-checked.

I would be thrilled to bring my skills and enthusiasm to Athletics Weekly and contribute to your reputation as a leading source for sports journalism. Thank you for considering my application.

Michael Johnson

Sample Cover Letter #11

I am excited to apply for the Real Estate Writer position at Home & Hearth Magazine. As a seasoned writer with a background in real estate, I am confident I can contribute valuable insights and engaging content to your publication.

In my current role at Real Estate Insider Blog, I have:

• Produced articles on home buying, selling, and investing strategies that generated a 50% increase in reader engagement
• Collaborated with real estate professionals to develop informative content and expert advice columns
• Created neighborhood guides and property features that showcase the unique characteristics of different communities

My ability to break down complex real estate concepts into easy-to-understand language, coupled with my knack for identifying trends and story angles, allows me to create content that informs and engages readers. I understand the importance of providing actionable advice and insights that help readers make informed decisions about their homes and investments.

Moreover, my strong research skills and attention to detail ensure that all my content is accurate, up-to-date, and compliant with industry regulations.

I would be thrilled to bring my skills and real estate knowledge to Home & Hearth Magazine and contribute to your mission of providing valuable content to homeowners and investors. Thank you for considering my application.

Sarah Thompson

Sample Cover Letter #12

Dear Ms. Davis,

I am writing to apply for the Entertainment Writer position at Hollywood Insider Magazine. As a pop culture enthusiast with a talent for storytelling, I am excited by the opportunity to cover the exciting world of entertainment for your publication.

In my current role at Stargazer Entertainment Blog, I have:

• Produced celebrity interviews, movie reviews, and industry news stories that generated a 100% increase in page views
• Covered red-carpet events and press junkets, providing exclusive behind-the-scenes content
• Developed a strong network of industry contacts and sources to break stories and secure interviews

My deep knowledge of the entertainment industry, combined with my ability to craft compelling narratives that capture the glamour and drama of Hollywood, allows me to create content that captivates readers. I have a talent for finding the stories behind the stars and bringing them to life through my writing.

Additionally, my strong social media skills have allowed me to build a dedicated following and drive engagement with my content across platforms.

I would be thrilled to bring my skills and passion for entertainment to Hollywood Insider Magazine and contribute to your reputation as a leading source of celebrity news and features. Thank you for considering my application.

Emily Wilson

Sample Cover Letter #13

I am excited to apply for the Political Writer position at Capitol Report. As a journalist with a keen understanding of the political landscape, I am confident I can contribute insightful analysis and engaging content to your publication.

In my current role at Policy Matters Magazine, I have:

• Produced in-depth articles on key policy issues and legislative developments that generated a 75% increase in reader engagement
• Conducted interviews with elected officials, policy experts, and grassroots activists to provide diverse perspectives
• Covered political campaigns and elections, providing balanced reporting and analysis

My ability to distill complex policy issues into clear, concise language, coupled with my knack for identifying the human stories behind the headlines, allows me to create content that informs and engages readers. I am committed to providing fair, accurate reporting that helps readers make sense of the often chaotic world of politics.

Moreover, my strong research skills and commitment to journalistic ethics ensure that all my stories are thoroughly fact-checked and unbiased.

I would be thrilled to bring my skills and political acumen to Capitol Report and contribute to your reputation as a trusted source for political journalism. Thank you for considering my application.

Sample Cover Letter #14

I am writing to apply for the Health & Wellness Writer position at Vitality Magazine. As a certified health coach and experienced writer, I am excited by the opportunity to share my passion for holistic wellness with your readers.

In my current role at Healthy Living Blog, I have:

• Produced articles on nutrition, fitness, and mental health that generated a 50% increase in reader engagement
• Collaborated with health experts to develop informative content and practical tips for improving well-being
• Managed the blog’s social media accounts, growing our following by 25% over 6 months

Previously, as a freelance writer, I contributed wellness articles to various lifestyle publications and company blogs. My writing combined engaging storytelling with research-backed health advice to educate and empower readers.

Additionally, my certification as a health coach has equipped me with a deep understanding of evidence-based wellness strategies. I excel at translating complex health information into clear, actionable content. I am passionate about helping others make sustainable lifestyle changes to enhance their physical and mental well-being.

I am drawn to Vitality Magazine’s mission of providing readers with inspiring content and tools to live their healthiest lives. I would welcome the opportunity to contribute my writing skills and wellness knowledge to support your editorial goals and make a positive impact on readers’ lives.

Thank you for considering my application. I have attached my resume and writing samples for your review. I look forward to the chance to discuss the value I can bring to the Vitality Magazine team.

Micheal Johnson

Sample Cover Letter #15

I am excited to apply for the Technology Writer position at TechTrends Magazine. As a tech enthusiast with a knack for translating complex concepts into engaging stories, I am confident I can contribute to your publication’s cutting-edge content.

In my current role at Gadget Guru Blog, I have:

• Produced product reviews, industry news, and thought leadership pieces that generated a 75% increase in page views
• Collaborated with tech companies to develop sponsored content and secure exclusive insights

My deep knowledge of the tech industry, coupled with my ability to identify and articulate emerging trends, allows me to create content that resonates with tech-savvy readers. I have a talent for spotting the next big thing and bringing it to life through my writing.

Moreover, my strong SEO skills ensure that my content is optimized for maximum visibility and search engine rankings.

I am thrilled by the prospect of bringing my skills and passion for technology to TechTrends Magazine and contributing to your reputation as a leading authority in tech journalism. Thank you for considering my application.

Writing a compelling cover letter is your chance to showcase your writing skills and make a strong case for why you’re the perfect fit for the job.

By highlighting your relevant experience, unique value proposition, and passion for the written word, you can grab the hiring manager’s attention and set yourself apart from the competition.

Remember, a great cover letter is just the beginning.

Once you’ve landed the interview, it’s up to you to bring your skills and enthusiasm to life and prove that you’re the writer they’ve been looking for.

So go ahead, put your spin on these sample cover letters, and show the world what you’re made of.

Your dream writing job is within reach – it’s time to make it happen.