persuasive speech synonym

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/pərˈsweɪsɪv/, /pəˈsweɪsɪv/.

If you are persuasive , then you have a knack for getting people to do things. Your most persuasive friend might be able to talk you into riding in a hot air balloon despite your fear of heights.

People can be persuasive by using emotion or logic. A persuasive encyclopedia salesman might lead you to believe you'll be a smarter person with your own complete set of reference books. Temptations can also be persuasive. If your mom offers you ten dollars to walk her dog, you might find her offer very persuasive. Persuasive can be tricky to spell — remember that the u sounds like a w .

• adjective intended or having the power to induce action or belief “ persuasive eloquence” “a most persuasive speaker” “a persuasive argument” synonyms: convincing causing one to believe the truth of something coaxing , ingratiatory pleasingly persuasive or intended to persuade cogent , telling , weighty powerfully persuasive compelling tending to persuade by forcefulness of argument glib , glib-tongued , smooth-tongued artfully persuasive in speech see more see less antonyms: dissuasive deterring from action discouraging depriving of confidence or hope or enthusiasm and hence often deterring action admonitory , cautionary , exemplary , monitory , warning serving to warn discouraging expressing disapproval show more antonyms...

Vocabulary lists containing persuasive

To improve your fluency in English Language Arts and Reading (ELAR), learn this academic vocabulary list that includes words selected from the Texas Essential Knowledge and Skills (TEKS) state standards.

On the New SAT, all of the Reading Test questions are multiple choice and are based on reading passages that may be taken from literature, science, the social sciences, or a US founding document (or a text inspired by such a document). Many of the reading comprehension questions meant to assess a student’s understanding of those passages will require students to choose words that best describe the writer’s tone or point of view, words like the 200 words you see on this list. Learn them here so when you see them in an SAT answer choice, you’ll know what they mean! Here are all of our word lists to help you prepare for the new SAT (debuting March of 2016): The Language of the Test , Multiple-Meaning Words , and Words to Capture Tone .

On the SAT, all of the Reading Test questions are multiple choice and are based on reading passages that may be taken from literature, science, the social sciences, or a U.S. founding document (or a text inspired by such a document). Many of the reading comprehension questions meant to assess a student’s understanding of those passages will require students to choose words that best describe the writer’s tone or point of view, words like the 25 words you see on this list. Learn them here so when you see them in an SAT answer choice, you’ll know what they mean! Following our Roadmap to the SAT ? Head back to see what else you should be learning this week.

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

The 108 Most Persuasive Words In The English Language

Home » Blog » The 108 Most Persuasive Words In The English Language

THE 108 MOST PERSUASIVE WORDS IN THE ENGLISH LANGUAGE

It’s a long known fact that the secret to persuasive writing isn’t in the adjectives, it’s in the verbs.

Copywriters know power verbs sell and convince.

Internally, we have a list of 108 verbs that we’ve been using for a good decade, and we recently thought we should share it with proper credit to the original author.

We found that although the list is being recirculated (and in many cases claimed as original by several different authors!), the original author is, in fact, nowhere to be found.

So, if anyone knows who wrote this, we’d love to know!

With or without the original author, it’s still a great list…here it is!

According to legendary advertising man, Leo Burnet, “Dull and exaggerated ad copy is due to the excess use of adjectives.”

To prove it, he asked his staff to compare the number of adjectives in 62 ads that failed to the number of adjectives in Lincoln’s Gettysburg Address, and other age-old classics.

Here’s what he discovered:

Of the 12,758 words in the 62 failed ads, 24.1% were adjectives.

By direct comparison, Lincoln’s Gettysburg Address contains only 35 adjectives out of 268 immortal words – only 13.1% adjective-to-total-word ratio.

Winston Churchill’s famous “Blood, Sweat and Tears” speech rates even lower and has a 12.1% adjective ratio (81 adjectives from 667 words).

Burnett found that similar ratios applied to great works such as The Lord’s Prayer, the Ten Commandments, and the Preamble to the U.S. Constitution. Conclusion: Use more verbs, not adjectives.

Verbs increase the pulling-power and believability of ad copy.

That’s why it makes sense to keep this 108-VERB “CHEAT-SHEET” close-by whenever you begin to draft your next space ad, sales letter, Website, or email campaign.

Still unsure how to incorporate these verbs into your marketing campaign? Or, perhaps, you just don’t have the time?

Then consider hiring a team of professional copywriters to do it for you! Talented advertising and marketing writers can take mediocre content and use power verbs to turn it into engaging copy that meets goals and produces results.

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3 thoughts on “ The 108 Most Persuasive Words In The English Language ”

It is remarkable, very amusing piece

Hi there, love your website. I am a teacher and my kids love using your amazing verbs you have provided us with in their writing. Email me and I could send you some drafts of their writing – you’ll be blown away!

Catch up soon 🙂

Thanks, Hope Brown

Hi Hope! We are so happy to hear that our blog has helped you and your students. We would love to see some of their writing!

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Which of these “Power Verbs” do you find most persuasive?

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Persuasive Synonyms and Antonyms

• influential
• inspiriting
• efficacious
• satisfactory
• unconvincing
• ineffective
• ineffectual
• discouraging
• disheartening

Words Related to Persuasive

Related words are words that are directly connected to each other through their meaning, even if they are not synonyms or antonyms. This connection may be general or specific, or the words may appear frequently together.

• stimulating
• provocative

Persuasive Sentence Examples

You're the most persuasive person I've ever met.

Baxter was possessed by an unconquerable belief in the power of persuasive argument.

I'm sure answers might be forthcoming via direct and persuasive questioning.

I went to the session and found the presentation quite persuasive .

He has, I think, pretty persuasive arguments against both these extremes.

Related Articles

Words near Persuasive in the Thesaurus

• persuasible
• persuasions
• persuasively
• persuasiveness

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech.

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
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How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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Definition of persuasive

Examples of persuasive in a sentence.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'persuasive.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

15th century, in the meaning defined above

Dictionary Entries Near persuasive

persuasive definition

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“Persuasive.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/persuasive. Accessed 13 Aug. 2024.

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15 Powerful Persuasive Speech Examples to Inspire Your Next Talk

• The Speaker Lab
• June 24, 2024

Table of Contents

Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.

What is a Persuasive Speech?

When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.

When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.

Funny Persuasive Speech Examples

Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.

One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.

But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.

Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.

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Persuasive Speech Examples About Public Policy

Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.

One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.

When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?

Value Persuasive Speech Examples

Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.

A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.

The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.

Persuasive Speech Examples About Social Issues

Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.

Talking About Mental Health

One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.

Addressing Physical Health

Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.

Persuasive Speech Examples About the Environment

Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.

One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.

Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.

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FAQs on Persuasive Speech Examples

What are some examples of a persuasive speech.

Think climate change action, voting rights, or the importance of mental health awareness. They push for change.

What are 5 examples of persuasive essay?

Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.

What’s an easy persuasive speech topic?

“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.

What is an example of a persuasive statement?

“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.

Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.

Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.

Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!

• Last Updated: June 21, 2024

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

• Should high school athletes get tested for steroids?
• Should schools be required to have physical education courses?
• Should sports grades in school depend on things like athletic ability?
• What sport should be added to or removed from the Olympics?
• Should college athletes be able to make money off of their merchandise?
• Should sports teams be able to recruit young athletes without a college degree?
• Should we consider video gamers as professional athletes?
• Is cheerleading considered a sport?
• Should parents allow their kids to play contact sports?
• Should professional female athletes be paid the same as professional male athletes?
• Should college be free at the undergraduate level?
• Is the traditional college experience obsolete?
• Should you choose a major based on your interests or your potential salary?
• Should high school students have to meet a required number of service hours before graduating?
• Should teachers earn more or less based on how their students perform on standardized tests?
• Are private high schools more effective than public high schools?
• Should there be a minimum number of attendance days required to graduate?
• Are GPAs harmful or helpful?
• Should schools be required to teach about standardized testing?
• Should Greek Life be banned in the United States?
• Should schools offer science classes explicitly about mental health?
• Should students be able to bring their cell phones to school?
• Should all public restrooms be all-gender?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should the national drinking age be lowered?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Should the government be able to control the population?
• Is the death penalty ethical?

Environment

• Should stores charge customers for plastic bags?
• Should breeding animals (dogs, cats, etc.) be illegal?
• Is it okay to have exotic animals as pets?
• Should people be fined for not recycling?
• Should compost bins become mandatory for restaurants?
• Should electric vehicles have their own transportation infrastructure?
• Would heavier fining policies reduce corporations’ emissions?
• Should hunting be encouraged or illegal?
• Should reusable diapers replace disposable diapers?

Science & Technology

• Is paper media more reliable than digital news sources?
• Should automated/self-driving cars be legalized?
• Should schools be required to provide laptops to all students?
• Should software companies be able to have pre-downloaded programs and applications on devices?
• Should drones be allowed in military warfare?
• Should scientists invest more or less money into cancer research?
• Should cloning be illegal?
• Should societies colonize other planets?
• Should there be legal oversight over the development of technology?

Social Media

• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?
• Is social media distorting democracy?
• How many branches of government should there be?
• Who is the best/worst president of all time?
• How long should judges serve in the U.S. Supreme Court?
• Should a more significant portion of the U.S. budget be contributed towards education?
• Should the government invest in rapid transcontinental transportation infrastructure?
• Should airport screening be more or less stringent?
• Should the electoral college be dismantled?
• Should the U.S. have open borders?
• Should the government spend more or less money on space exploration?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Parenting & Family

• Is it better to have children at a younger or older age?
• Is it better for children to go to daycare or stay home with their parents?
• Does birth order affect personality?
• Should parents or the school system teach their kids about sex?
• Are family traditions important?
• Should parents smoke or drink around young children?
• Should “spanking” children be illegal?
• Should parents use swear words in front of their children?
• Should parents allow their children to play violent video games?

Entertainment

• Should all actors be paid the same regardless of gender or ethnicity?
• Should all award shows be based on popular vote?
• Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
• Should movies and television shows have ethnicity and gender quotas?
• Should newspapers and magazines move to a completely online format?
• Should streaming services like Netflix and Hulu be free for students?
• Is the movie rating system still effective?
• Should celebrities have more privacy rights?

Arts & Humanities

• Are libraries becoming obsolete?
• Should all schools have mandatory art or music courses in their curriculum?
• Should offensive language be censored from classic literary works?
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Is music therapy effective?
• Should tattoos be regarded as “professional dress” for work?
• Should schools place greater emphasis on the arts programs?
• Should euthanasia be allowed in hospitals and other clinical settings?
• Should the government support and implement universal healthcare?
• Would obesity rates lower if the government intervened to make healthy foods more affordable?
• Should teenagers be given access to birth control pills without parental consent?
• Should food allergies be considered a disease?
• Should health insurance cover homeopathic medicine?
• Is using painkillers healthy?
• Should genetically modified foods be banned?
• Should there be a tax on unhealthy foods?
• Should tobacco products be banned from the country?
• Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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110 Interesting Persuasive Speech Topics to Impress Your Audience

Learn how to give an impressive persuasive speech and explore our comprehensive list of persuasive speech ideas .

Learn what makes a persuasive speech with these topics

Introduction

What makes a good persuasive speech topic, how to create and deliver a compelling persuasive speech, 110 interesting persuasive speech topics, introduction .

Are you having a hard time coming up with the right persuasive speech topic? One that isn’t boring or cliche? Are you looking for a persuasive speech topic that will both interest you and captivate your audience? It’s easier said than done, right?

Creating and delivering an interesting persuasive speech is a major endeavor. The last thing you want is to get stuck on the first step—selecting a persuasive speech topic. Don’t worry, we’ve got you covered. To help you identify the perfect persuasive speech topic for you, we’ve compiled a list of 110 compelling persuasive speech ideas. Every single one of these ideas has the potential to be an outstanding persuasive speech. 

In addition, we’ll peel back the curtain to teach you what makes a good persuasive speech topic and give you expert tips on delivering a successful persuasive speech that will convince and astound your audience.

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There are three questions you can use to determine which persuasive speech topics will lead to enthusiastic applause and standing ovations. 

Does the persuasive speech topic interest you?

A major part of writing a persuasive speech is doing ample research on the subject you choose. So one of the first things you should ask yourself when considering a potential persuasive speech topic is, “Would I enjoy learning about this subject extensively?” If you can’t answer that question with an emphatic, “Yes!” you might want to continue your topic search. You don’t want to spend hours diving into a subject you don’t enjoy.

Plus, an audience can easily pick up on boredom or lack of interest in a persuasive speech, and you clearly don’t want that. On the other hand, if you’re explaining a subject you’re passionate about, your audience will get caught up in your excitement—resulting in a much more compelling and persuasive speech.

Here’s another word of advice. Some people will tell you to pick a persuasive speech topic you’re already an expert in, and that’s certainly one way to go about it. While we won’t tell you being an expert in the subject should be your top deciding factor, this approach has its advantages—you’re already familiar with the lingo and the basics of the subject are. This helps you significantly speed up your research process. But if you have the time and willingness to tackle an entirely unfamiliar subject that utterly fascinates you, we say go for it!

Will the persuasive speech topic interest your audience?

So you’ve found a few persuasive speech topics that interest you. But what about your audience? Do they share your interest? Even if you argue your points with enthusiasm, will they be bored by your subject? 

To answer these questions, you have to understand your audience well. Study them to learn what grabs their attention. What do they care about? What topics are relatable to their lives or their communities? What subjects will they be more likely to get emotionally invested in?

When you find persuasive speech topics that equally interest you and your audience, you’re setting yourself up for success.

Has the persuasive speech topic been covered too many times?

This is the last question you should ask yourself before committing to your persuasive speech topic. Has this topic been overdone? Even if your audience is invested in the subject, they’ll be quickly bored if they’ve listened to ten similar speeches prior to hearing yours. You won’t be persuasive if your listeners can predict each of your arguments before you give them. 

Instead, search for persuasive speech topics that are unique and fresh—something your audience hasn’t heard a hundred times before. The one exception to this is if you can approach an overworked topic with a completely fresh and unusual perspective. For example, maybe you can approach the gun control debate as someone whose friend died from an accidental shooting, but your family still owns guns and enjoys hunting as a pastime. 

Once you’ve chosen your persuasive speech topic (our list of 110 riveting persuasive speech ideas is coming next!) and completed your research on the subject, you’ll begin the writing process. Use this step-by-step approach to produce an outstanding speech that easily persuades your audience to adopt your viewpoint.

Determine your thesis. What opinion or belief are you convincing your audience to embrace? Are you asking them to take a specific action after listening to your speech? Just as you do when writing a college essay , make sure your thesis or call-to-action is crystal clear before you start writing.

Organize your main arguments. Create an outline of the evidence or points you’ve collected to support your thesis. Make sure your ideas flow logically into each other and build your case.

Support your arguments with facts and examples. You’ll want to use multiple sources for your evidence, with a preference for well-known or reputable sources. (Please don’t cite Wikipedia!) You can also get personal by using anecdotes from your own life or the lives of someone close to you. This will increase your persuasive speech’s impact.

Add emotional connections with your audience. Make your argument more powerful by appealing to your audience’s sense of nostalgia and common beliefs. Another tactic (which marketers use all the time) is to appeal to your listeners’ fears and rely on their instincts for self-preservation.

Address counterarguments. Rather than waiting for your audience to think up objections to the points you make, do it yourself. Then dispute those objections with additional facts, examples, and anecdotes. 

Wrap up your persuasive speech with a strong conclusion. In your closing, restate your thesis, tug on your audience’s heartstrings one last time with an emotional connection, and deliver your decisive call to action.

Now that you have a strongly written persuasive speech, your final task is this: practice, practice, and practice some more! We guarantee your delivery won’t be perfect on your first attempt. But on your tenth or fifteenth, it just might be.

Record yourself delivering your persuasive speech so you can play it back and analyze your areas needing improvement. Are your pauses too long or not long enough? Did you sufficiently emphasize your emotional points? Are your anecdotes coming out naturally? How is your body language? What about your hand movements and eye contact?

When you’re feeling more comfortable, deliver your speech to a friend or family member and ask for feedback. This will put your public speaking skills to the test. Ensure they understood your main points, connected emotionally, and had all their objections answered. Once you’ve fine tuned your persuasive speech based on your warm-up audience’s feedback, you’ll be ready for the real thing.

Now for the fun part! We’ve compiled a list of 110 persuasive speech topics—broken down by category—for you to choose from or use as inspiration. Use the set of three questions we shared above to determine which of these interesting persuasive speech topics is right for you.

Art, Media, and Culture

Should tattoos still be considered “unprofessional”?

Do romantic movies and books glorify an unrealistic idea of love and lead to heartbreak?

Should offensive and inappropriate language be removed from classic literature?

Does watching TV shows or movies about teenage suicide encourage it or prevent it?

Is creating films and documentaries about criminals glorifying them and inspiring some to become criminals themselves?

Should art and music therapy be prioritized over traditional talk therapy?

College and Career

Should the cost of college be reduced?

Are income-share agreements better for students than taking out student loans?

Should college athletes be paid like professional athletes are?

Are same-sex colleges beneficial or antiquated?

Should everyone go to college?

What are the benefits of taking a gap year before starting college?

Would removing tenure and job-protection from professors improve or reduce the quality of higher education?

Has the traditional college model become outdated in the age of the Internet?

Should you pursue a career based on your passions or a career based on earning potential?

Economy and Work

Should the federal minimum wage be increased?

Is the boom of e-commerce harmful or beneficial to small communities?

Should everyone receive paid maternity and paternity leave?

Is capitalism a harmful or beneficial economic system?

Should manufacturing and outsourced work be moved back to the United States?

Would three-day weekends increase work productivity?

Should working from home be the new standard?

Why should we pay more to support small businesses and services instead of going to large companies and retailers? 

Should the US establish mandatory military service for all its young people, such as the countries of Israel and South Korea do? 

Should there be a mandatory retirement age?

Should classes about mental health and wellness be added to school curriculum?

At what age or grade should sex education be taught in schools?

How can sex education be taught more effectively?

Should school funding be dependent on taxes of district residents or should all schools receive an equal amount of funding from the state?

What are the benefits of year-round schools?

Are charter schools hurting or helping low-income communities?

Is homeschooling beneficial or harmful to children?

Should students on the Autism spectrum be integrated into regular classrooms?

What should be the qualifications for books to be banned from schools?

Should advanced math classes in high school be replaced with more practical courses on financial literacy and understanding taxes?

Are grades an accurate representation of learning?

Should we switch to the metric system?

What is the most important book every high school student in America should read?

What are the benefits of teaching art and music classes in high school?

Should independent learning be offered as a larger option in high school?

What are the benefits of making preschool free to all families?

Environment and Conservation

Should fuel-run vehicles be banned?

How does it benefit nature to reduce human paper consumption?

Should it be okay to own exotic animals as pets?

Should hunting be made illegal?

What is the biggest current threat to the environment and how would you suggest we remedy it?

Should disposable diapers be banned?

Should zoos and animal theme parks (such as Sea World) be closed?

Family and Religion

Should children have the right to virtual and physical privacy from their parents?

“It takes a village to raise a child.” How important is a community in raising children?

Is it better for a young child to attend daycare or stay home with a parent?

Should children be told to believe in Santa Claus and the Tooth Fairy?

Nature vs. nurture—which is the most powerful influence on a person’s character?

Should parents have to give approval in order for their minor children to receive birth control?

How does learning about family ancestors impact you in the present and future?

Should parents teach their kids about sex or is it the responsibility of the school system?

What is the most beneficial parenting style and why?

Should cults receive protection under freedom of religion?

What are the benefits of belonging to a religious community?

Should parents force their children to go to church or let them decide for themselves?

Government and International Relations

Should states have the ability to secede from the U.S.?

Should Puerto Rico be added as a state to the U.S.?

How long should judges serve on the Supreme Court?

Should the U.S. have open borders?

Should the U.S. get involved when leaders of other countries commit human rights violations against their own people?

Is the U.S. overly dependent on manufactured goods and imports from other countries?

Should the government focus on increasing revenue or reducing spending?

Health and Medicine

Should universal health care be freely given to everyone? 

Should soda and candy be banned from school campuses?

Should tobacco products be completely banned in America?

Is a plant-based diet better than a meat-based diet?

Should addiction counseling and treatment be covered by health insurance?

Would taxing fast food help combat obesity?

Should we ban all genetically modified foods?

What would be the benefits of making all birth control methods (e.g. condoms, the pill) free of charge?

Should homeopathic and alternative medical treatments be covered by health insurance?

Politics and Society

Should voting become mandatory?

What could politicians do to appeal to younger generations of voters?

Should prisoners have the right to vote?

Would it be better in the U.S. if elected politicians were younger?

Should the police use rubber bullets instead of real bullets?

Are private, for-profit prisons a threat to prisoners’ rights?

Should U.S. military funding be increased or decreased? 

Should there be stricter or looser restrictions to qualify for welfare assistance?

Is our current two-party political system good enough or in need of replacing?

Should major corporations be eligible for tax breaks?

How can the current policy on undocumented immigrants in America be improved?

Should it be illegal for politicians to receive donations from large corporations?

Science and Technology

Should animal testing be banned?

Should organ donation be optional or mandated for all?

Is artificial intelligence a threat?

Should parents be allowed to scientifically alter their children’s genes?

What is the best option for renewable energy?

Should military forces be allowed to use drones in warfare?

Should self-driving cars be illegal?

Do the benefits of the internet outweigh the loss of privacy?

Should it be illegal for companies to sell their consumers’ information?

Should the government more strictly regulate the Internet?

How much screen time is too much?

Should everyone receive free internet?

Should we build a colony on the moon?

Social Media

At what age should children be allowed to be on social media?

Should schools be responsible for teaching safe social media education?

When should children be allowed to have a cell phone?

What should the punishment be for cyberbullying? 

Do online friendships have the same benefits as in-person friendships?

Are social media influencers beneficial or harmful to society?

Has the popularity of “selfies” increased self-confidence or self-centeredness?

Is cancel culture a positive or a negative thing?

What are the most reliable, unbiased sources to receive news and information?

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How to Write Conclusions for Persuasive Speeches

Megan martin.

In a persuasive speech, the conclusion is your last opportunity to motivate your audience to act. Before you write your conclusion, consider the purpose of your speech. Perhaps you want your audience to take tangible action by donating money to the American Red Cross. Or your goal might be to encourage listeners to exercise more frequently. Clarifying your purpose will ensure that you communicate your intention to your audience.

Explore this article

• Use Tools and Information Persuasively
• Leave Your Audience With a Vivid Quote or Anecdote

1 Use Tools and Information Persuasively

If you want your audience to take a tangible action -- say, to adopt a homeless animal from a shelter rather than purchasing one from a pet store -- your conclusion should provide your audience with the tools or information they need to do this, such as contact information for your local Humane Society. To increase the likelihood your audience will take action, bring in the petition you want them to sign, or give them the address of the congressperson you are asking them to write and even samples of what points the letter should make.

2 Leave Your Audience With a Vivid Quote or Anecdote

If you do not have specific information or simply want to enhance the conclusion of your persuasive speech, use quotes, anecdotes or powerful statistics. If you want your audience to spend more time in nature, for example, offer statistics that demonstrate the benefits of spending time outdoors. Or you could quote a famous naturalist describing the beauty of a forest or recount a brief personal story about a meaningful moment you experienced in nature. Whichever strategy you choose, deliver your concluding thoughts with enthusiasm to show your confidence in the message.

• 1 University of Pittsburgh: Speaking in the Disciplines

About the Author

Megan Martin has more than 10 years of experience writing for trade publications and corporate newsletters as well as literary journals. She holds a Bachelor of Arts from the University of Iowa and a Master of Fine Arts in writing from The School of the Art Institute of Chicago.

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A UC Berkeley linguist explores what Kamala Harris’s voice and speech reveal about her identity

"When we talk about Kamala Harris as a modern candidate, she is in some ways embodying all of the ways the country has moved on from the idea that you can only be one thing at once."

By Jason Pohl

Lawrence Cooper/Sipa USA via AP

August 6, 2024

Every now and then, a scholar’s niche expertise lines up with a cultural or political moment and finds an audience hungry for the details. Nicole Holliday is having one of those moments. 

Holliday is an acting associate professor of linguistics at UC Berkeley who studies what politicians say, how they speak and what their speech reveals about their identity. Perhaps more than any other scholar, Holliday has spent years examining the speaking style of a politician who is also having a moment: Kamala Harris.

What does Harris’s enunciation of vowels say about her California roots? How do a few choice words on the debate stage speak to her background as a Black woman? And how does that all change when she’s working a crowd in Georgia or delivering a policy statement in Washington? 

“I’m really interested in what happens with the voice, with the body, to inhabit these different parts of a person’s style,” said Holliday, who has also researched Barack Obama’s speaking style. “Politicians are the best people to study this on because you know what their motivations are — they’re all trying to get elected, or they’re trying to get money, or they’re trying to get voters.”

Journalists and the general public have become increasingly interested in Holliday’s work ever since President Joe Biden dropped his reelection bid and Harris soared to the top of the ticket as the Democratic presidential nominee. Holliday’s TikTok videos describing the science of Harris’s tone, style and word choice have gone viral, as have her explanations on why linguistically it’s problematic when people intentionally mispronounce her name. (It’s “comma-la.”) 

Individuals shifting how they speak based on their goals isn’t reserved for politicians, and it shouldn’t be viewed as inauthentic, Holliday said. Regular people vary their tone and word choice from their workplaces to their homes. Those variations fascinate Holliday.

“Most of the stuff that I’m talking about happens way below the level of consciousness,” Holliday said, “It would be really hard to control, even if you were trying.”

Berkeley News asked her what her research on Harris says about Harris’s culture and identity, why it matters that some people — including Donald Trump — continue to mispronounce her name, and what language can teach us about the current political moment. 

Berkeley News : Can you give me the 30,000-foot assessment of what your research has found especially interesting or special about the way Kamala Harris speaks? 

Nicole Holliday: She has a really unique style that reflects her biography. She sounds like an African American woman. She sounds like she’s from Northern California. She sounds like a charismatic political figure. But these are different identities that one person would have to inhabit all at once, and they’re traditionally seen as in conflict.

Our stereotype of a persuasive politician is not a Black and Indian woman. If you ask somebody to draw a picture of an American politician, they’re not drawing Kamala Harris. So she’s got to be a politician and, at the same time, sound like herself: a woman and Black and Indian American. And rep her hometown because she is a hometown girl, which can be a little bit of a liability for her now on a national stage because of the way that California is painted. 

But damn, she is so California.

Gage Skidmore via Wikimedia Commons

Say more. As a linguist, what do you hear in her speech that signals her California roots? 

When people describe the features that are geographically unique to California in the linguistic literature, they focus on a few things. There is this thing called the California vowel shift , where the back vowels move forward, and this is something that we see Harris do. 

@mixedlinguist VP Harris is sociolinguistally awesome, and fortunately I already wrote a paper about that! #linguisttok My website with all my research: https://nicolerholliday.wordpress.com ♬ original sound – Nicole Holliday

She doesn’t say “cool.” She says “kewl.” She doesn’t say goat. She says “gewt,” with the tongue far forward in the mouth. This is also a change that’s been in progress across America, so a lot of young people, even in the Midwest, will pronounce their back vowels far forward like this. But it started in California. It would be very strange if she had those vowels and she was her age and she was from New York. This is not something that they do over there. 

Another example: She has this interesting thing going on with what we call the low back vowels. Her low back vowels are distinct, which is not the case for most Californians, but they’re both kind of shifted up.

What that means is that words that are like “cot” and “caught,” those for me, a person from Ohio, are the same. But for her, they’re slightly distinct, but higher than we would expect. That’s a really interesting interplay, because I think that has to do with her being a Black woman from California. 

If she were a white woman, or if she were a Black man, we might not see this exact pattern.

You also say she’s embodying what’s called African American English. What do you mean?

I looked at her debate speech from when she was running as a primary candidate for the 2020 nomination. And when she talks about things that have to do with her biography, specifically about race or about immigration — these things that she can speak on from personal experience —  she uses a set of tones that is more what we would characterize as an African American charismatic style. So she kinda sounds more like Obama. 

When she talks about things like the economy or gun control or the climate, she uses a more typical, average white politician style, in terms of her tone. It is very interesting. And in this situation, it’s not a function of talking to different audiences, because she’s just in the same debate. It’s really what she’s talking about.

Lastly, she has this very occasional strategic use of casual features that are, for white Americans, just seen as really casual, but can also be what we call “camouflaged features of African American English.” This is my favorite thing. African American English is stigmatized. People call it “bad English.” They say it’s “improper.” All of this kind of stuff. But as a result, middle class and upper middle class Black people have found a way to kind of index their Blackness — highlight this part of their identities — without getting chastised for using “bad grammar.” 

And she does this even in the super formal debate speech.

She uses “gotta” and “gonna” in these particular ways. And of course, yes, white people say “gotta” and “gonna.” Everybody in America says “gotta” and “gonna.” But in a debate context, that is a little bit surprising, given how formal the rest of her style is. 

Is there an example of her doing this that comes to mind?

My favorite quote from her is from Oct. 15th, 2019, in the fourth primary debate. She said, “This is a crisis of Donald Trump’s making, and it is on a long list of crises of Donald Trump’s making. And that’s why dude gotta go.” 

When she has these strong zingers, particularly against Trump, they tend to go viral. Nicole Holliday, UC Berkeley

“Dude. Gotta. Go.” Not “Dude’s gotta go.” No. For a while, her primary campaign was selling T-shirts that said, “Dude gotta go.” It became a catchphrase. When I say that she’s doing this as part of a stylistic performance, that’s what I mean. Maybe it wasn’t premeditated. She didn’t think about it ahead of time. But that became a zinger, a one-liner. And when she has these strong zingers, particularly against Trump, they tend to go viral.

The last one is with “I’ma,” which is actually the most distinctively African American of these features. She says, “Cause I’ma tell you as a prosecutor” and “I’ma tell you what I saw.” 

We hear her do it now, too, once in a while. This is her being able to be like, “Look, look, look. I have these fancy degrees and I’m a prosecutor. And yes, I’m the vice president of the United States. But don’t forget that I’m from Oakland, and I’m Black.”

How much of this is conscious? And how much of this is just the deeply ingrained way we speak that’s been honed from decades of talking? 

@mixedlinguist Is Kamala Harris code-switching? What do we even mean by that? #linguistTok #kamala My website: https://nicolerholliday.wordpress.com ♬ original sound – Nicole Holliday

Political figures have debate coaches, speech coaches, things like that. But my sense is that the stuff that she’s doing in this case would be really hard to control. Maybe you can make a little argument about the “I’ma” and the “gotta.”

But the vowels? I’m a professional linguist, and if someone was like, “Make your vowels more California,” I don’t think I could do that. Especially not when I’m trying to, like, deliver a policy position. The cognitive load is too high. 

That holds even more for what I’m saying about the stuff that she does with her tone. It’s not really possible to do this at the level of consciousness. We choose our words, for sure, but even those in a debate kind of context are a little bit difficult. Those are the things you prep. 

But your speech coach is never gonna be like, “All right, so you need to raise the pitch by exactly 50Hz on the first syllable of prosecutor.” It doesn’t happen. It may be that she has a style in mind, but controlling the specific features that are attached to it is not really possible, 

I could see some people with a cynical reading of all of this being like, “Nothing is real, everything is prepared, they’re all politicians, and they’re all trying to manipulate us.” It sounds like you’re saying, “Yeah, maybe.” But also that it’s unlikely because of the more technical parts of speech that linguists spend their careers studying.

I would actually maybe turn that on its head and say, “Yeah, that’s every human.” We notice them doing it because we know that they’re selling something to us.

And this isn’t just her. This is Trump. This is J.D. Vance. This is Pete Buttigieg. It’s everybody who has that job, because selling the brand is part of the job. That’s how they keep their jobs.

Do you think that highlighting your New York-ness if you call the New York DMV is going to get you further than if you sound like you’re from California? Sure it is. And nobody had to tell you that. It’s not a conscious process. But arguably, we all do it. 

It’s just that with the politicians, because we know what they want, it’s clearer that they’re doing it. And the line between a politician doing something as a cynical ploy and doing something that really is part of their biography that I actually connect with as a voter is very fine.

As a linguist, what do you make of the deliberate mispronunciations of “Kamala” that have continued, despite her being a prominent national politician for many years now?

The right way to say anyone’s name — anyone’s name — is how they tell you to say their name. Period. That’s the first point. 

@mixedlinguist What’s up with the differences in how people say “Kamala”? Her name has become a shibboleth that tells us about the speaker’s alignment! #linguistTok #kamala ♬ original sound – Nicole Holliday

I know a guy named Christopher. People call him Chris. He doesn’t want to go by Chris. It’s disrespectful. The third time that he tells you, “My name is not Chris,” and you keep doing it, unless you have some kind of really good excuse, it’s disrespectful. 

For years, Kamala Harris has been putting out videos saying, “My name is Kamala,” and the stress is on the first syllable.

Yes, there are many reasons that regular people can get it wrong in conversation, especially if you’re a person that hasn’t heard her name very much, you’ve only read it. Some people have trouble hearing stress differences. If English isn’t your first language, that might be interfering with your ability to hear the way that she’s pronouncing her name with the stress. I’m not at all saying that your pronunciation of her name as an everyday person is an indication of your politics. I’m not making that claim.  

What I am saying is, if you’re the former president of the United States, or a U.S. Senator, or a media personality with extensive training who’s had to say her name thousands of times in your life and you’ve never bothered to try to say it the way that she says it, that’s on purpose.

You’ve also studied Maya Rudolph’s portrayal of Kamala Harris on Saturday Night Live. What makes that parody so good?

My first published Kamala Harris paper was about Maya Rudolph. She takes literally the exact phrases and the tone of those phrases that Kamala Harris uses, and then she dials them up to 11. I’m sure that Maya Rudolph doesn’t actually know how to do this the way that I would coach her as a linguist. She’s not looking at the waveform and the pitch up and down and being like, “All right, well, I need to raise myself by 50Hz here.” We don’t do that. But it’s like she really hears what Kamala Harris is doing. She internalizes it. And then when she goes to put on the Kamala Harris costume, it’s like a caricature. 

This is why parody is funny. Everybody that plays a politician on SNL does this to varying levels of effectiveness. But I would argue that Maya Rudolph is just a really skilled comedian anyway. I’m so glad that they just announced that she’s going to play Kamala Harris for the next year. I was really worried that we wouldn’t get more Maya Rudolph. 

But now I have to write another paper.

There are going to be a lot of speeches in the months ahead. There are going to be a lot of campaign stops. What’s next on your list of things to study?

What I didn’t have in the earlier analysis was her in different situations. Now, I hear her being different in Atlanta than in Philadelphia than in Los Angeles. And I want to know: Where is the California-ness? Where is the Black woman-ness? Where is the politician? I think she’s doing all of these things all the time. But I’m also interested in how people respond to her.  

What’s your sense of that response, so far? 

Speaker Mike Johnson said to members of Congress that they should not leverage racist and sexist attacks against her, that it would not help their cause. And they cannot seem to stop doing it.  

I’m interested in how she responds… She’s got a really fine line to walk.  Nicole Holliday, UC Berkeley

So if she gets portrayed as inauthentic by her opponents, I’m interested in how she responds. Does she shift something about her language in that response, or does she not? Maybe she shouldn’t. Maybe the way is to just let this roll off. I’m not a political consultant. But I do think she’s got a really fine line to walk. 

And there’s something really challenging for her, too. With Barack Obama, he did get the criticism that he wasn’t really Black. But in his case, the only other option was that he was white, and that didn’t work. His opponents were not going to go around saying he was white.

For her, because she has all of these identities at the same time — she is Indian American, she is Black American, she’s Jamaican American — there can be a little bit of a whack-a-mole where everyone will always accuse her of not being X enough.

This is disconcerting because it comes from a cultural and linguistic assumption that people can only ever be one thing. But that’s not the world we live in. So when we talk about Kamala Harris as a modern candidate, she is in some ways — with her biography, her ethnicity, her gender — embodying all of the ways the country has moved on from the idea that you can only be one thing at once. 

So I’m very interested to see how she manages to stay true to herself to respond to those never-ending critiques, and what she does with different audiences. 

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August 7, 2024

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A linguist explores what Kamala Harris's voice and speech reveal about her identity

by Jason Pohl, University of California - Berkeley

Every now and then, a scholar's niche expertise lines up with a cultural or political moment and finds an audience hungry for the details. Nicole Holliday is having one of those moments.

Holliday is an acting associate professor of linguistics at UC Berkeley who studies what politicians say, how they speak and what their speech reveals about their identity. Perhaps more than any other scholar, Holliday has spent years examining the speaking style of a politician who is also having a moment: Kamala Harris.

What does Harris's enunciation of vowels say about her California roots? How do a few choice words on the debate stage speak to her background as a Black woman? And how does that all change when she's working a crowd in Georgia or delivering a policy statement in Washington?

"I'm really interested in what happens with the voice, with the body, to inhabit these different parts of a person's style," said Holliday, who has also researched Barack Obama's speaking style. "Politicians are the best people to study this on because you know what their motivations are—they're all trying to get elected, or they're trying to get money, or they're trying to get voters."

Journalists and the general public have become increasingly interested in Holliday's work ever since President Joe Biden dropped his reelection bid and Harris soared to the top of the ticket as the Democratic presidential nominee. Holliday's TikTok videos describing the science of Harris's tone, style and word choice have gone viral, as have her explanations on why, linguistically, it's problematic when people intentionally mispronounce her name. (It's "comma-la.")

Individuals shifting how they speak based on their goals isn't reserved for politicians, and it shouldn't be viewed as inauthentic, Holliday said. Regular people vary their tone and word choice from their workplaces to their homes. Those variations fascinate Holliday.

"Most of the stuff that I'm talking about happens way below the level of consciousness," Holliday said, "It would be really hard to control, even if you were trying."

Berkeley News asked her what her research on Harris says about Harris's culture and identity, why it matters that some people—including Donald Trump—continue to mispronounce her name, and what language can teach us about the current political moment.

Berkeley News : Can you give me the 30,000-foot assessment of what your research has found especially interesting or special about the way Kamala Harris speaks?

Nicole Holliday: She has a really unique style that reflects her biography. She sounds like an African American woman. She sounds like she's from Northern California. She sounds like a charismatic political figure. But these are different identities that one person would have to inhabit all at once, and they're traditionally seen as in conflict.

Our stereotype of a persuasive politician is not a Black and Indian woman. If you ask somebody to draw a picture of an American politician, they're not drawing Kamala Harris. So she's got to be a politician and, at the same time, sound like herself: a woman and Black and Indian American. And rep her hometown because she is a hometown girl, which can be a little bit of a liability for her now on a national stage because of the way that California is painted.

But damn, she is so California.

Say more. As a linguist, what do you hear in her speech that signals her California roots?

When people describe the features that are geographically unique to California in the linguistic literature, they focus on a few things. There is this thing called the California vowel shift , where the back vowels move forward, and this is something that we see Harris do.

She doesn't say "cool." She says "kewl." She doesn't say goat. She says "gewt," with the tongue far forward in the mouth. This is also a change that's been in progress across America, so a lot of young people, even in the Midwest, will pronounce their back vowels far forward like this. But it started in California. It would be very strange if she had those vowels and she was her age and she was from New York. This is not something that they do over there.

Another example: She has this interesting thing going on with what we call the low back vowels. Her low back vowels are distinct, which is not the case for most Californians, but they're both kind of shifted up.

What that means is that words that are like "cot" and "caught," those for me, a person from Ohio, are the same. But for her, they're slightly distinct, but higher than we would expect. That's a really interesting interplay, because I think that has to do with her being a Black woman from California.

If she were a white woman , or if she were a Black man, we might not see this exact pattern.

You also say she's embodying what's called African American English. What do you mean?

I looked at her debate speech from when she was running as a primary candidate for the 2020 nomination. And when she talks about things that have to do with her biography, specifically about race or about immigration—these things that she can speak on from personal experience—she uses a set of tones that is more what we would characterize as an African American charismatic style. So she kinda sounds more like Obama.

When she talks about things like the economy or gun control or the climate, she uses a more typical, average white politician style, in terms of her tone. It is very interesting. And in this situation, it's not a function of talking to different audiences, because she's just in the same debate. It's really what she's talking about.

Lastly, she has this very occasional strategic use of casual features that are, for white Americans, just seen as really casual, but can also be what we call "camouflaged features of African American English." This is my favorite thing. African American English is stigmatized. People call it "bad English." They say it's "improper." All of this kind of stuff. But as a result, middle class and upper middle class Black people have found a way to kind of index their Blackness—highlight this part of their identities—without getting chastised for using "bad grammar."

And she does this even in the super formal debate speech.

She uses "gotta" and "gonna" in these particular ways. And of course, yes, white people say "gotta" and "gonna." Everybody in America says "gotta" and "gonna." But in a debate context, that is a little bit surprising, given how formal the rest of her style is.

Is there an example of her doing this that comes to mind?

My favorite quote from her is from Oct. 15th, 2019, in the fourth primary debate. She said, "This is a crisis of Donald Trump's making, and it is on a long list of crises of Donald Trump's making. And that's why dude gotta go."

"Dude. Gotta. Go." Not "Dude's gotta go." No. For a while, her primary campaign was selling T-shirts that said, "Dude gotta go." It became a catchphrase. When I say that she's doing this as part of a stylistic performance, that's what I mean. Maybe it wasn't premeditated. She didn't think about it ahead of time. But that became a zinger, a one-liner. And when she has these strong zingers, particularly against Trump, they tend to go viral.

The last one is with "I'ma," which is actually the most distinctively African American of these features. She says, "Cause I'ma tell you as a prosecutor" and "I'ma tell you what I saw."

We hear her do it now, too, once in a while. This is her being able to be like, "Look, look, look. I have these fancy degrees and I'm a prosecutor. And yes, I'm the vice president of the United States. But don't forget that I'm from Oakland, and I'm Black."

How much of this is conscious? And how much of this is just the deeply ingrained way we speak that's been honed from decades of talking?

Political figures have debate coaches, speech coaches, things like that. But my sense is that the stuff that she's doing in this case would be really hard to control. Maybe you can make a little argument about the "I'ma" and the "gotta."

But the vowels? I'm a professional linguist, and if someone was like, "Make your vowels more California," I don't think I could do that. Especially not when I'm trying to, like, deliver a policy position. The cognitive load is too high.

That holds even more for what I'm saying about the stuff that she does with her tone. It's not really possible to do this at the level of consciousness. We choose our words, for sure, but even those in a debate kind of context are a little bit difficult. Those are the things you prep.

But your speech coach is never gonna be like, "All right, so you need to raise the pitch by exactly 50Hz on the first syllable of prosecutor." It doesn't happen. It may be that she has a style in mind, but controlling the specific features that are attached to it is not really possible,

I could see some people with a cynical reading of all of this being like, "Nothing is real, everything is prepared, they're all politicians, and they're all trying to manipulate us." It sounds like you're saying, "Yeah, maybe." But also that it's unlikely because of the more technical parts of speech that linguists spend their careers studying.

I would actually maybe turn that on its head and say, "Yeah, that's every human." We notice them doing it because we know that they're selling something to us.

And this isn't just her. This is Trump. This is J.D. Vance. This is Pete Buttigieg. It's everybody who has that job, because selling the brand is part of the job. That's how they keep their jobs.

Do you think that highlighting your New York-ness if you call the New York DMV is going to get you further than if you sound like you're from California? Sure it is. And nobody had to tell you that. It's not a conscious process. But arguably, we all do it.

It's just that with the politicians, because we know what they want, it's clearer that they're doing it. And the line between a politician doing something as a cynical ploy and doing something that really is part of their biography that I actually connect with as a voter is very fine.

As a linguist, what do you make of the deliberate mispronunciations of 'Kamala' that have continued, despite her being a prominent national politician for many years now?

The right way to say anyone's name—anyone's name—is how they tell you to say their name. Period. That's the first point.

I know a guy named Christopher. People call him Chris. He doesn't want to go by Chris. It's disrespectful. The third time that he tells you, "My name is not Chris," and you keep doing it, unless you have some kind of really good excuse, it's disrespectful.

For years, Kamala Harris has been putting out videos saying, "My name is Kamala," and the stress is on the first syllable.

Yes, there are many reasons that regular people can get it wrong in conversation, especially if you're a person that hasn't heard her name very much, you've only read it.

Some people have trouble hearing stress differences. If English isn't your first language, that might be interfering with your ability to hear the way that she's pronouncing her name with the stress. I'm not at all saying that your pronunciation of her name as an everyday person is an indication of your politics. I'm not making that claim.

What I am saying is, if you're the former president of the United States, or a U.S. Senator, or a media personality with extensive training who's had to say her name thousands of times in your life and you've never bothered to try to say it the way that she says it, that's on purpose.

You've also studied Maya Rudolph's portrayal of Kamala Harris on Saturday Night Live. What makes that parody so good?

My first published Kamala Harris paper was about Maya Rudolph. She takes literally the exact phrases and the tone of those phrases that Kamala Harris uses, and then she dials them up to 11. I'm sure that Maya Rudolph doesn't actually know how to do this the way that I would coach her as a linguist.

She's not looking at the waveform and the pitch up and down and being like, "All right, well, I need to raise myself by 50Hz here." We don't do that. But it's like she really hears what Kamala Harris is doing. She internalizes it. And then when she goes to put on the Kamala Harris costume, it's like a caricature.

This is why parody is funny. Everybody that plays a politician on SNL does this to varying levels of effectiveness. But I would argue that Maya Rudolph is just a really skilled comedian anyway. I'm so glad that they just announced that she's going to play Kamala Harris for the next year. I was really worried that we wouldn't get more Maya Rudolph.

But now I have to write another paper.

There are going to be a lot of speeches in the months ahead. There are going to be a lot of campaign stops. What's next on your list of things to study?

What I didn't have in the earlier analysis was her in different situations. Now, I hear her being different in Atlanta than in Philadelphia than in Los Angeles. And I want to know: Where is the California-ness? Where is the Black woman-ness? Where is the politician? I think she's doing all of these things all the time. But I'm also interested in how people respond to her.

What's your sense of that response, so far?

Speaker Mike Johnson said to members of Congress that they should not leverage racist and sexist attacks against her, that it would not help their cause. And they cannot seem to stop doing it.

So if she gets portrayed as inauthentic by her opponents, I'm interested in how she responds. Does she shift something about her language in that response, or does she not? Maybe she shouldn't. Maybe the way is to just let this roll off. I'm not a political consultant. But I do think she's got a really fine line to walk.

And there's something really challenging for her, too. With Barack Obama, he did get the criticism that he wasn't really Black. But in his case, the only other option was that he was white, and that didn't work. His opponents were not going to go around saying he was white.

For her, because she has all of these identities at the same time—she is Indian American, she is Black American, she's Jamaican American—there can be a little bit of a whack-a-mole where everyone will always accuse her of not being X enough.

This is disconcerting because it comes from a cultural and linguistic assumption that people can only ever be one thing. But that's not the world we live in. So when we talk about Kamala Harris as a modern candidate, she is in some ways—with her biography, her ethnicity, her gender—embodying all of the ways the country has moved on from the idea that you can only be one thing at once.

So I'm very interested to see how she manages to stay true to herself to respond to those never-ending critiques, and what she does with different audiences.

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Biden Made Trump Bigger. Harris Makes Him Smaller.

By Ezra Klein

Opinion Columnist

Kamala Harris has a very different theory of this election than Joe Biden did.

In 2020, and then again in 2024, Biden ceded the battle for attention to Donald Trump. Whether as a matter of strategy or as a result of Biden’s own limitations, Biden adopted a low-key campaigning style, letting Trump dominate news cycle after news cycle. Trump wanted the election to be about Donald Trump, and Joe Biden wanted the election to be about Donald Trump. On that much, they agreed.

In 2020, when Trump was the unpopular incumbent, that strategy worked for Biden. In 2024, when Biden was the unpopular incumbent, it was failing him. It was failing in part because Biden no longer had the communication skills to foreground Trump’s sins and malignancies. It was failing in part because some voters had grown nostalgic for the Trump-era economy. It was failing in part because Biden’s age and stumbles kept turning attention back to Biden and his fitness for office, rather than keeping it on Trump and Trump’s fitness for office.

Then came the debate, and Biden’s decision to step aside, and Harris’s ascent as the Democratic nominee. Harris has been able to do what Biden could or would not: fight — and win — the battle for attention. She had help, to be sure. Online meme-makers who found viral gold in an anecdote about coconuts. Charli XCX’s “kamala IS brat.”

But much of it is strategy and talent. Harris holds the camera like no politician since Barack Obama. And while Harris’s campaign is largely composed of Biden’s staffers, the tenor has changed. Gone is the grave, stentorian tone of Biden’s news releases. Harris’s communications are playful, mocking, confident, even mean. Trump is “old” and “feeble”; JD Vance is “creepy.” Her campaign wants to be talked about and knows how to get people talking. It is trying to do something Democrats have treated as beneath them for years: win news cycles.

Biden’s communications strategy was designed to make Trump bigger. Harris’s strategy is to make him smaller. “These guys are just weird,” Tim Walz said on “Morning Joe,” and it stuck. Walz inverted the way Democrats talked about Trump. Don’t make a strongman look stronger. Make him look weaker. Biden’s argument was that Trump might end American democracy. Walz’s argument is that Trump might ruin Thanksgiving.

There are many reasons Walz was chosen as Harris’s running mate, not least the chemistry between the candidates. But he was on the shortlist in the first place because he proved himself able to do what Harris wanted done: Get people talking about the thing he wanted them talking about.

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