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How to create presentations from website content

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• Web Design 6 Popular Content Presentation Design Patterns

6 Popular Content Presentation Design Patterns

• President of WebFX. Bill has over 25 years of experience in the Internet marketing industry specializing in SEO, UX, information architecture, marketing automation and more. William’s background in scientific computing and education from Shippensburg and MIT provided the foundation for MarketingCloudFX and other key research and development projects at WebFX.

Below, we’ve included a few current design trends in content presentation, all based on enhancing the user experience.

Pricing Tables

Pricing tables are now a staple on the web with the popularity of software as a service (SaaS). Pricing tables make sense when you have more than one pricing option, such as with multi-tiered subscription plans. Tables let visitors compare basic features and prices in a quick-reference format, which makes it easier for them to make a decision and act.

In well-designed pricing tables, each plan has its own sign-up button, streamlining the sign-up process and reducing confusion.

When to Use

Any time you have more than one sign-up or subscription option for the same product (such as with hosting plans or web apps), pricing tables should be used to help potential customers pick the plan that suits their needs.

Here are some examples of pricing tables. Basecamp The pricing table in this popular project management tool uses a simple table with only three columns. The plan that provides the best value is given a distinctive design , a popular style often found on pricing tables.

Article Lists with Content Teasers

Article lists are commonly seen on news sites and blogs and can be found most readily on home pages or archive pages where only a part of the content is shown. The way these lists are formatted can make a huge difference in how easy it is for site users to browse for useful content; and as we all know, the easier browsing is, the more likely it is that visitors will stay on your site longer.

Well-formatted lists include not only the title of the article, but also a brief blurb typically taken from the beginning of the post (a content teaser).

Any time you have articles that need to be organized into an archive, you’ll want to consider including a content teaser. It makes it easier for your visitors to see if they’re really interested in the article, and can reduce frustration caused by not finding what they’re looking for.

Here are five examples of article lists with content teasers. The 9513 The content teasers on this site show a paragraph or so of content for each of the main articles.

Image Thumbnails

Thumbnails can be used in a couple of different ways. Most commonly, they’re used on product pages or photo gallery pages as a way to provide a convenient view of a set of images.

Image thumbnails can also be used in article lists with content teasers (discussed above) to provide a post with some visual context.

Image thumbnails can be used alongside articles or similar content to add visual interest to a page. They can also be used in an image gallery or similar display to show a preview of all the images. In this case, they should be clickable.

When clicked, they should open the corresponding full-size image.

Image Carousels and Slideshows

Image carousels and slideshows are popular content presentation design patterns, and are making more and more appearances in website headers and other prominent web page layout positions. They’re commonly used for displaying images in association with content, often with a headline or caption overlaid on the image. They can also be used to showcase multiple images of a single product, which is sometimes seen on single-product websites.

Use a carousel or slideshow in your header or another prominent position on your site when you want to draw attention to a particular group of content, such as featured posts.

Here are some examples of image carousels and image slideshows used on websites.

Horizontal Scroll

Horizontal scrolling used to be a big no-no in the web design world, but now there’s a trend in web design that uses horizontal layouts, with client-side scripting (e.g. JavaScript) to facilitate the horizontal scrolling of content instead of displaying horizontal scroll bars in the browser.

Sites that leverage horizontal scrolling for their content are often broken up into screens and are laid out horizontally rather than vertically. Navigation is usually accomplished with JavaScript, allowing visitors to jump from one section to the next without having to scroll.

Use a horizontally scrolling content area when you want something a bit different from the normal vertical scroll. It works best for sites that are granular, and those that don’t have any lengthy content blocks.

Sometimes individual screens within the horizontally scrolling area will have vertical scrollbars to accommodate longer content.

Endless Vertical Scroll

Endless vertical scroll is becoming popular on sites that have constantly-updated content, like Twitter and Facebook .

Usually, endless vertical scrolling continues to load new content as long as you keep scrolling, though sometimes they also require user input (such as clicking a “Load more” button, which you can see more frequently on mobile web designs ). Only loading part of a page’s content can reduce page-loading times , and can lower web server resource demands since most users will likely find what they’re looking for within the first couple of content blocks that load.

Use endless scrolling whenever you have long lists of content that may not all need to be loaded at once. Examples of this are timeline-based content (such as those found on Facebook’s news feed or Twitter’s update feeds), or for things like search results.

Here are a couple of examples of endless vertical scroll.

Further Reading

For some inspiration related to the design patterns discussed above, check out the following resources:

• Five Types of Effective Headers in Web Design
• Five Popular Design Portfolio Website Styles
• 40 Excellent Blog Designs
• 70+ Examples of Product Comparison Tables in Web Design
• 25 Stylish Examples of Headers in Web Design
• 16 Free JavaScript Solutions for Displaying Your Images
• 14 jQuery Plugins for Working with Images
• Create a Slick and Accessible Slideshow Using jQuery

Related Content

• 20 Websites to Help You Master User Interface Design
• Creating a User Interface That Speaks Your Users’ Language
• Anatomy of an Effective Product Page Design

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Build interactive images

Discover how to make interactive visuals and graphics.

Create interactive slides

Engage your audience with interactive slides and presentations.

Make interactive infographics

Learn how to design interactive data visualizations and diagrams.

More formats

From resumes to reports, make any kind of content interactive.

eLearning templates

Interactive resources for eLearning and corporate training courses. 

K12 teaching templates

Interactive classroom resources for primary and secondary education.

Gamification templates

Escape games, quizzes, and other game-based learning activities.

Marketing templates

Interactive microsites, brochures, videos, and branding materials.

Explore all Genially templates

Browse over 1,500 pre-built designs. Save time and create professional interactive materials in minutes.

Explore Genially pricing and plans.

Plans for Teachers

Create interactive learning materials and use Genially in class with your students.

Make interactive presentations

Create show-stopping presentations and clickable slide decks with Genially’s free online presentation builder. Leave boring behind and tell a story that’s interactive, animated, and beautifully engaging.

INTERACTIVE CONTENT

A presentation that works like a website

Engage your audience with interactive slides that they can click on and explore. Add music, video, hotspots, popup windows, quiz games and interactive data visualizations in a couple of clicks. No coding required!

NO-CODE ANIMATION

Make your slides pop with animation

Bring a touch of movie magic to the screen with incredible visual effects and animated page transitions. Add click-trigger and timed animations to make any topic easy to understand and captivating to watch.

INTEGRATIONS

Live from the world wide web

Embed online content directly in your slides for a media-rich interactive experience. From YouTube and Spotify to Google Maps and Sheets, Genially works seamlessly with over 100 popular apps and websites.

TEMPLATES & TOOLKIT

Genius design tools

With Genially, anyone can create a polished and professional presentation. Choose from over 2000 pre-built templates, or create your own design using the drag-and-drop resources, color palettes, icons, maps and vector graphics.

ONLINE PLATFORM

Safe and sound in the cloud

Because Genially is online, you can relax knowing that your slides are always up-to-date. There’s no risk of forgetting to save changes or accessing the wrong file. Log in from anywhere, collaborate with your team, and make edits in real time.

All-in-one interactive presentation maker

Real-time collaboration

Co-edit slide decks with others in real time and organize all of your team projects in shared spaces.

Multi format

Present live, share the link, or download as an interactive PDF, MP4 video, JPG, HTML, or SCORM package.

Engagement Analytics

See how many people have viewed and clicked on your slides and keep tabs on learner progress with User Tracking.

Import from PPTX

Give your old decks a new lease of life by importing PowerPoint slides and transforming them with a little Genially magic.

Keep content on-brand with your logo, fonts, colors, brand assets, and team templates at your fingertips.

Quiz & Survey Builder

Use the Interactive Questions feature to add a fun quiz to your slides or gather feedback from your audience.

Beautiful templates

Make your next deck in a flash with Genially’s ready-to-use slides.

Okr shapes presentation

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Minimal presentation

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Online Education Guide

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Interactive presentation ideas

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Share anywhere

Present live

From the front of the room or behind a screen, you’ll wow your audience with Genially. Heading off grid? Download in HTML to present dynamic slides without WiFi.

Share the link

Every Genially slide deck has its own unique url, just like a website! Share the link so that others can explore at their own pace, or download an MP4 video slideshow or PDF.

Post online

Embed the slides on your website or post them on social media. Upload to Microsoft Teams, Google Classroom, Moodle or any other platform.

The benefits of interactive slides

🗣️ Active participation An interactive slide deck gives your audience cool things to click on and discover, boosting learning and engagement.

👂 Multi-sensory experience Audio, video, animations, and mouse interactions make your content immersive, entertaining and accessible.

🧑‍🤝‍🧑 People-friendly format Pop-ups and embeds condense more material into fewer slides so you can break information down into digestible chunks.


🎮 Gamification Games, quizzes and puzzles make information more memorable and enable you to gather feedback and check understanding.

How to make an interactive presentation

With Genially’s easy-to-use presentation platform, anyone can make incredible visual content in moments.

Choose a template or a blank canvas

Get stunning results in less time with a ready-made template. Feeling creative? Design your own slides from scratch.

Customize the design

Add animations and interactions

Resources to become a pro presentation creator

VIDEO TUTORIAL

How to create an interactive presentation: Get started in Genially.

EXPERT TIPS

How to present data without sending your audience to sleep.

MICRO COURSE

No-code animation: Bring your slides to life with cinematic visual effects.

PRESENTATION IDEAS

The art of digital storytelling: Engage and thrill on screen.

Genially in a nutshell

How do I make a presentation interactive and how does Genially work? Find the answers to all of your slide-related questions here!

What’s an interactive presentation?

Interactive slides contain clickable hotspots, links, buttons, and animations that are activated at the touch of a button. Instead of reading or watching passively, your audience can actively interact with the content.  

Genially’s interaction presentation software allows you to combine text, photos, video clips, audio and other content in one deck. It’s a great way to condense more information into fewer slides. 

If you’re a teacher, you can share multiple materials in one single learning resource. Students can create their own projects using digital media and online maps. For business or training, try embedding spreadsheet data, PDFs, and online content directly in your slides. 

An interactive slide deck is more user-friendly than a Microsoft PowerPoint presentation or Google Slides document. That’s because you can break information down into chunks with pop-ups, labels, voiceovers and annotated infographics.  

The other benefit of interactive content is increased engagement. It’s easier to keep your audience’s attention when they’re actively participating. Try Genially’s presentation software and free slideshow maker to see how it’s better than other presentation websites. You won’t go back to standard presentation apps!

How do you make a clickable slide?

The best way to make slides clickable is to use Genially’s free interactive presentation program. Design your slide then apply an interaction. In a couple of clicks, you can add popup windows, hyperlinks, close-up images, games, animations, multimedia and other content. 

Choose from the library of hotspot buttons and icons to show people what to click on. Go to Presenter View to get a preview and see how your content will appear to your audience.

How do I create presentations that look professional?

You’ve got a deadline looming and you’re staring at the screen with a blank presentation. We’ve all been there! Starting a presentation design from scratch is tricky, especially if you’re short on time. 

Genially’s free online presentation maker has over 2000 ready-to-use templates for professional slide presentations, photos slideshows, and more. Each slide design has been created by our team of top graphic designers. No need to worry about fonts, centering images, or designing a matching color scheme. It’s all done for you. 

Start by browsing our layouts and themes for education, business and then customize with your own text and images.

How do I share or download my slides?

Because Genially is a cloud based presentation software, you can simply share the link to your slides. Like other online presentation tools, there are no files to download or store on your computer. Everything is saved online.  

When you publish your slide deck, it gets its own unique url, just like a website. Share the link with others to let them explore the content in their own time. If you’re presenting live, just click the Present button. 

You can also embed your presentation on your website, company wiki, or social media. Genially is compatible with WordPress, Moodle, Google Classroom, and other platforms. If you use an LMS, you can also download your interactive design slides in SCORM format.

For slideshow videos and slideshows with music, share online or download as an MP4 video. Check out our free slideshow templates for ideas.

Can I make a free presentation in Genially?

You bet! Genially is an easy-to-use slide maker, with a free version and paid plans. The free plan allows you to create unlimited slides with interactions and animations. Subscribe to one of our paid plans for more advanced features.

Discover a world of interactive content

Join the 25 million people designing incredible interactive experiences with Genially.

Jump to Content

• Build your content strategy

How to create a content strategy

What you’ll learn

• A content strategy helps organize and streamline content creation and posting
• Defining a personal mission statement helps you scope what content you want to create and who you’re creating it for
• Use a content strategy to unify and plan across different content channels
• A content strategy prevents you from getting lost or distracted
• Look at past successes and failures to shape the direction of your content strategy

What is a content strategy?

A content strategy outlines how you plan, create, and deliver your content. There’s no one size fits all, one creator's content strategy will look completely different from the next. Even the one you build for yourself will change and morph over time as you grow.

Building a content strategy might sound like work about work, but the benefits highly outweigh the costs. A content strategy will help you:

• Organize your content creation process.
• Schedule when and where you post content.
• Scope potential topics and unify your voice.Measure content success.
• Measure content success.

Start building your content strategy

While no two content strategies are the same, there are unifying principles every creator can follow to start building theirs. Keep in mind that this strategy is for you! So, try to build it with tools you like and plan with your strengths and weaknesses in mind.

Define your personal mission statement

Your content strategy is designed to help you as a creator. The first step to creating one is to identify who you are, your brand, and then turning that into a personal mission statement. A personal mission statement might look something like this:

“I am Kimberly, an environmental activist who creates content about the local wildlife to encourage residents in my area to act sustainably.”

Try writing your own by filling in the blanks of our mission statement template:

“I am ___, who creates content about ____, for my audience _____.”

Organize content type and platform

Now that you know who you are, the topics you’ll cover, and the audience you want to reach, it’s time to think about the types of content you can create and what platforms to publish it to. While big key moments and events should be planned weeks or months in advance, a regular cadence may require more flexibility.

Let’s use Kimberly, our environmental activist, as an example. We can begin to brainstorm ideas she’ll make content about. Let’s start with three topics:

• A local frog species was recently classified as endangered
• Attending a sustainability conference
• Weekly volunteering at a wildlife sanctuary

Then, we’ll list the content delivery platforms Kimberly uses and how often she likes to post to them:

• 1 post per month
• 1 live broadcast per week
• 3 to 5 posts per week

Take a moment to identify the primary purpose of each platform you post to. This will help you figure out how much effort and how often you can and should be posting.

Next, we’ll think about the types of content we can create from each topic and what platform we can post it to:

• Blog post: details about the frog, what it means to be classified as endangered, how residents can help
• Instagram: photos of the frog with a caption explaining it’s endangered
• TikTok: videos of frog in the wild
• Blog post: breakdown of learnings after attending
• Instagram: Live updates while attending conference
• TikTok: Videos of sustainability tips and tricks learned from the conference
• Blog post: How to get started volunteering with wildlife
• Instagram: Live broadcast feeding cute baby animals
• TikTok: Videos of animals at sanctuary with fun facts

While this list is by no means exhaustive, it starts to paint a picture of how we can use the same topic across different platforms and the types of assets we’ll need for each kind of content.

Map your content creation and publishing cadence

Now that you’ve identified the types of content and where you’ll post it, you need to create it! When it comes to posting content and keeping your audience engaged, consistency is key. This step of your content strategy is about aligning follower expectations with your content creation process and abilities.

This is the stage where you turn content ideas into actionable steps.

Planning your content on a monthly basis gives you a good amount of foresight into what’s coming, but still gives you the flexibility to adapt as things change or unexpected things pop up. But, how far in advance you plan and schedule your content creation process and publishing cadence will vary depending on your platforms and goals.

A beginner’s approach to mapping your content to a calendar might look something like this:

• Kimberly has her weekly volunteer shift that includes a live broadcast. She immediately adds that to her calendar.
• Kimberly knows how often she creates content for each platform. She adds in tentative publishing dates.
• A local frog species recently classified as endangered is news, and Kimberly could potentially be the first to inform her followers of this update. She schedules time for research and writing her blog to ensure she posts it on time.
• Kimberly’s blog is her creator hub and she wants to drive traffic to it, so she’ll use some of her social media posts to promote her post when it’s published.
• Kimberly also knows when she’s going live each week. She’ll include posting reminders for her followers in her calendar.
• Kimberly likes to let users know what animals she’ll be featuring on her weekly broadcasts by posting a photo or video of them. She makes sure to schedule time to take and edit new ones, since she tries to avoid using assets she’s already posted.
• Kimberly gave priority to her established schedule and ideal posting cadence. Identifying the gaps in her schedule should now be easy and obvious.

Try this approach to map your content for the next month

Publish, measure and adjust

Now that you’ve got a content strategy outlined, all you need to do is follow it! Well, sort of. At this stage, you have a plan, but there’s a lot of moving parts. By tracking and measuring the success of your content you can better tailor the topics and types of posts.

For example, if Kimberly checks her blog analytics and sees a huge spike in traffic to her blog after going live on instagram, she may adjust her content strategy to make room for more live content. She could take it a step further and track if going live on TikTok provides more page hits than Instagram and then schedule around that.

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Introducing Resonate

Discover the transformative power of storytelling to ensure your ideas thrive. Learn from cinema, literature, and great communicators. Resonate with story and change the world.

Book overview

Transform any presentation into an engaging journey

Some presentations touch hearts and change minds, but if you’ve ever sat through a snooze-worthy presentation, you probably realize that there’s art to this type of communication.

Resonate focuses on content development methodologies that are not only fundamental but will move people to action. Nancy Duarte upends the usual paradigm by making the audience the hero and the presenter the mentor and shows how to use story techniques of conflict and resolution.

Presentations don’t have to be boring ordeals. You can make them fun, exciting, and full of meaning. Learn how to leverage techniques normally reserved for cinema and literature to understand your audience and create persuasive content using storytelling principles to elicit a groundswell response.

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Chief Executive Officer

Nancy Duarte is author of six best-selling books and CEO of Duarte, Inc. For over 35 years, Duarte, Inc. has consulted and trained the highest performing brands and executives in the world. Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, The New York Times, Cosmopolitan, Los Angeles Times, and on CNN. Her TED talk has had over 3 million views. Nancy has received several awards for communications, entrepreneurship, and been honored for her achievements as a female executive. She’s ranked #67 on the list of top 250 Women in Leadership and is the #1 Global Communication Guru. Nancy lectures at Stanford University and her course Resonate is taught in the Stanford School of Business. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. Her favorite role is “Grandma” to two grandsons and grand-dogger.

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“As Nancy Duarte knows better than anyone, it’s not about the slides. This smart, insightful book will teach you how to use the power of story to recast your thinking and reinvigorate your presentations. Resonate is a must-read for anyone who has to stand before an audience and persuade.” Daniel Pink Author of DRIVE , WHEN , and A Whole New Mind

“Nancy knows a secret, and she’s not shy about sharing it: If you are intentional about your presentations, if you tell a story on purpose, if you set out to cause the change you say you want, you’ll succeed. This book goes a long way in selling you on making that choice.” Seth Godin Speaker, Blogger, Author

Check out related free resources

The secret structure of great talks

From the “I have a dream” speech to Steve Jobs’ iPhone launch, many great talks have a common structure that helps their message resonate with listeners. Watch Nancy Duarte’s TEDx Talk that’s garnered over 3 million views.

How to influence through story

Storytelling is a potent persuasive communication device that can help you, your teams, and your entire organization make things happen. 

Persuading your audience through story

Learn about the power of story and its ability to change the way people think, feel, and act.

Awards, podcasts, and media mentions

Press mention 

Resonate® makes PMA’s “Top 100 product marketing books” list

Nancy Duarte’s book recently added to THE definitive product marketing reading list according to Product Marketing Alliance.

ATD’s “What’s on Your Bookshelf?” lists Resonate®

“October 2023 TD Authors: What’s on Your Bookshelf?” contributors to Association for Talent Development (ATD)’s recommend Resonate®.

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How to deliver the perfect speech

Nancy Duarte breaks down the formula for the perfect speech, backed by hard science, and gives us a step-by-step plan for creating the perfect presentation.

Intersections: Martin Ford and Nancy Duarte

John Kao host of Intersections does a deep dive interview with Nancy Duarte on the power of storytelling.

Why storytelling is vital for entrepreneurs

Mike Maples, jr interviews Nancy Duarte on how founders can leverage storytelling to turn their movements from ideas to reality.

Build your presentation on one Big Idea™

Richard Dean highlights wisdom from Nancy Duarte on building razor sharp focus for maximum presentation impact.

Seven tips for Theresa May

Nancy Duarte is quoted on the importance of communicating ideas in a way that resonates with others.

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World’s Top 30 Communication Professionals for 2018

Nancy Duarte named #2 Guru as a communications expert.

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7 TED Talks on how to improve your presentations

Enterprisers project mentions Nancy Duarte on the secrets and structures of the greatest communicators and their public speaking efforts.

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The secret structure of great presentations

Nancy Duarte shares how to convey an idea in its most resonant form using a history’s most successful presentation structure.

10 TED talks to sharpen your communication skills

Enterprisers project mentions Nancy Duarte on the secret structure of great talks.

3 TED talks to improve your communication skills

Forbes mentions Nancy Duarte on the secret structure of great talks.

Seth Godin gives props to Resonate

Seth highlights 20 books you should read today that might change everything, including Nancy Duarte’s best seller, Resonate.

World’s Top 30 Communication Professionals for 2017

How to crush that upcoming presentation

Donald Miller interviews Nancy Duarte and gives us the tools we need to make our presentation resonate.

Storytelling in business with Nancy Duarte

Tiffani Bova interviews Nancy Duarte on how to effectively incorporate story patterns into business communications.

60 great business and leadership books, all written by women

Inc. mentions Nancy Duarte as a woman author.

How to design your content so it resonates with, and rivets, your audience

Nancy Duarte writes about designing your content in a way that connects with the audience.

Video 

How to create a persuasive presentation

An interview with Nancy Duarte on creating compelling, persuasive communication that has inspired her to help others tell stories that spark action.

Structure your presentation like a story

Nancy Duarte writes about how she found that the most effective presenters use the same techniques as great storytellers.

People I’m grateful for #8: Nancy Duarte

A tribute to Nancy Duarte in her communications expertise.

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Frequently Asked Questions (FAQs)

Some of the best presentation software are Visme, Prezi, SlideDog, Haiku Deck, Slidebean, Powtoon and Zoho Show and others like Google Slides, Microsoft PowerPoint and Apple Keynote.

While PowerPoint was a great tool, it’s a bit outdated and doesn’t have the capabilities that a modern tool like Visme has. With professionally designed, modern presentation templates, millions of free design assets, easy-to-understand tutorials and more available to you, Visme is the number one PowerPoint alternative available. You can find more PowerPoint alternatives on our blog.

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• How to Login
• Use Teams on the web
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Present content in Microsoft Teams meetings

When working remotely in Microsoft Teams, you can present content by sharing your screen, your entire desktop, a PowerPoint file, and more.

Start presenting content

Note:  If you're using Teams on the web, you'll be able to share your screen only if you're using Google Chrome or the latest version of Microsoft Edge. Screen sharing isn't available for Linux users.

When you're done sharing, select Stop sharing in your meeting controls. 

To turn off screensharing if your screen locks:

Turn the  Turn off my camera and mic when my screen locks toggle on.

Restart Teams to activate this setting.

Presenter controls

While you're sharing content, use the controls in the presenter toolbar to keep your presentation engaging and running smoothly. The presenter toolbar is only visible to the person presenting.

To bring the presenter toolbar onscreen:

The toolbar will stay in place for a few seconds until you're done adjusting the controls. Then, it'll disappear from view.

Move the presenter toolbar 

To keep the presenter toolbar from blocking important content on your screen, move it to any area on the screen you're sharing.

To move the presenter toolbar:

Drag it anywhere on your screen.

Release the drag handle when you've placed it in the right area.

Tip:  You can also move the toolbar by clicking and holding any area on the toolbar that isn't interactive (e.g., in between presenter controls) and dragging it.

Control your camera and mic

Give and take control of shared content

Give control.

If you want another meeting participant to change a file, help you present, or demonstrate something, you can give control to that person. While someone has control, they can make selections, edits, and other modifications to the shared screen.

You'll both be in control of the sharing, and you can take back control anytime.

Caution:  When you’re sharing an app, only give control to people you trust . People you give control can send commands that could affect your system or other apps. We've taken steps to prevent this but haven't tested every possible system customization.

Start sharing your screen.

Select the person you want to give control to. Teams will notify them that you’re sharing control.

Select Take back  to take back control.

Take control 

To take control while another person is sharing:

Select Request control . The person sharing can approve or deny your request.

Make selections, edits, and other modifications to the shared screen while you have control.

Select Release control to stop sharing control.

Sharing computer sound lets you stream audio from your computer to meeting participants through Teams. You can use it to play a video or audio clip as part of a presentation.

To learn more, see  Share sound from your computer in a Teams meeting or live event .

All sound from your computer, including notifications, will be audible in the meeting.

Optimize for video

Prevent choppiness or lag when you're sharing high-motion content by optimizing video.

To optimize video, select Optimize  in your presenter toolbar. 

Change your layout

When you're sharing content, you can choose from several different layouts to help make your presentation more engaging. 

To change your layout while you're sharing your screen:

Turn your camera on.

Select the layout you want to use:

Content only : Participants will see the content you're sharing in the main Teams window. They'll still be able to see your video feed next to the content.

Standout : This produces an effect on your background that blocks it and helps you stand out in your video feed.

Side-by-side : This view will place you and another participant side-by-side in the meeting window. This helps draw focus to you and other participants who are speaking during the meeting.

Reporter : This layout isolates you from your video feed and places you in front of the content you're sharing, just like a reporter in front of a scene.

Annotate content

To learn more, see Use annotation while sharing your screen in Microsoft Teams .

View participants

After you start presenting, a minimized view of the meeting window will appear next to your shared content. 

Stop sharing

Select Stop sharing in the presenter toolbar to stop sharing your screen and return to the main Teams meeting window.

Share content on a Mac

If you're using a Mac, you'll need to grant permission to Teams to record your computer's screen before you can share. 

You'll be prompted to grant permission the first time you try to share your screen. Select Open System Preferences from the prompt. If you miss the prompt, you can do this anytime by going to Apple Menu > System Settings > Privacy & Security .

Under Screen & System Audio Recording , make sure the toggle next to  Microsoft Teams is turned on.

Go back to your meeting and try sharing your screen again.

Note:  If you're using Teams on the web, make sure you've also granted screen recording permission to your browser.

Zoom in to shared content

To get a better look at shared content, click and drag it to see different areas. To zoom into or out of content someone's sharing during a meeting or call, use the buttons at the lower left of your meeting window: [+] to zoom in and [-] to zoom out. You can also try the following:

Pinch in or out on your trackpad.

Use Teams keyboard shortcuts .

Hold the Ctrl  key and scroll with your mouse.

Note:  Mac trackpads don't support zoom in meetings. If you're on a Mac, use one of the other options. If you're using Linux, giving and taking control of shared content isn't available at this time.

Open shared content in new window

Expand your view by opening shared content in a separate window during your Teams meetings.

To open shared content:

Join your meeting from Teams for desktop .

To minimize content, select X  to close the window.

To share content from your mobile device:

Tap Stop presenting  or Stop sharing when you're done. 

Tip:  To go forward and back in a PowerPoint presentation, swipe in the direction you'd like to go, or tap the forward and back buttons on the bottom of your screen.

Note:  If your role changes from presenter to attendee during a meeting and you're presenting, screensharing will stop.

Zoom in to shared content 

Want to get a better look at shared content?

Pinch in or out to zoom, and tap and drag to see different areas.

Note:  Zoom isn't currently supported when you're sharing photos and videos.

Minimize shared content

You may want to minimize the content someone is sharing in order to better see the people in the meeting on your mobile device. Here's how:

Tap  Minimize content from the menu

This will give you a better look at more of the people in the meeting. You'll still see the shared content on the lower portion of your screen.

Use your phone as a companion device in a meeting

Join a meeting on more than one device for more collaboration and content-sharing options.

If you're already in a meeting on your laptop, for example, you can add your phone as a companion device to present files, share live video, and much more. Any device with the Teams mobile app can be added as a companion device—just make sure the devices you're using are signed in to the same Teams account.

There's a lot you can do when you add a companion device to your meeting experience:

Use mobile video to show things that are out of view for remote participants.

Take a photo to share with everyone or pick one from your camera roll.

Use your phone to control a presentation.

Share your mobile screen.

If you can see it on your phone, you can share it in the meeting!

Tip:  For more details, see Join a Teams meeting on a second device .

Add a companion device to a meeting

Open Teams on your mobile phone when you're already in a meeting on another device.

You'll see a message near the top of your screen informing you that you're currently in a meeting on another device, and asking if you want to join it on this one, too. Tap  Join .

You'll then see two options: Add this device , and Transfer to this device . Tap  Add this device .

If you join this way, we'll mute your companion device's mic and speaker to avoid causing an echo effect.

When you're ready to share something from the companion device, tap Start presenting at the bottom of the screen. On your other device, you'll be able to see what you're sharing, just like everyone else in the meeting.

When you're finished, tap  Stop presenting , or simply hang up. Your other device will still be connected to the meeting.

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Microsoft Fiscal Year 2024 Fourth Quarter Earnings Conference Call

Filter events:, microsoft fy24 fourth quarter earnings conference call.

Brett Iversen, Satya Nadella, Amy Hood

Tuesday, July 30, 2024

BRETT IVERSEN:  Good afternoon and thank you for joining us today. On the call with me are Satya Nadella, chairman and chief executive officer, Amy Hood, chief financial officer, Alice Jolla, chief accounting officer, and Keith Dolliver, corporate secretary and deputy general counsel.

On the Microsoft Investor Relations website, you can find our earnings press release and financial summary slide deck, which is intended to supplement our prepared remarks during today’s call and provides the reconciliation of differences between GAAP and non-GAAP financial measures.  More detailed outlook slides will be available on the Microsoft Investor Relations website when we provide outlook commentary on today’s call.

On this call we will discuss certain non-GAAP items. The non-GAAP financial measures provided should not be considered as a substitute for or superior to the measures of financial performance prepared in accordance with GAAP. They are included as additional clarifying items to aid investors in further understanding the company's fourth quarter performance in addition to the impact these items and events have on the financial results. 

All growth comparisons we make on the call today relate to the corresponding period of last year unless otherwise noted. We will also provide growth rates in constant currency, when available, as a framework for assessing how our underlying businesses performed, excluding the effect of foreign currency rate fluctuations. Where growth rates are the same in constant currency, we will refer to the growth rate only.

We will post our prepared remarks to our website immediately following the call until the complete transcript is available. Today's call is being webcast live and recorded. If you ask a question, it will be included in our live transmission, in the transcript, and in any future use of the recording. You can replay the call and view the transcript on the Microsoft Investor Relations website.

During this call, we will be making forward-looking statements which are predictions, projections, or other statements about future events. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could materially differ because of factors discussed in today's earnings press release, in the comments made during this conference call, and in the risk factor section of our Form 10-K, Forms 10-Q, and other reports and filings with the Securities and Exchange Commission. We do not undertake any duty to update any forward-looking statement.

And with that, I’ll turn the call over to Satya.

SATYA NADELLA:

Thank you, Brett. 

We had a solid close to our fiscal year.

All-up, annual revenue was more than $245 billion, up 15% year-over-year. And Microsoft Cloud revenue surpassed $135 billion, up 23%.

Before I dive in, I want to offer some broader perspective on the AI platform shift.

Similar to the cloud, this transition involves both knowledge and capital intensive investments.

As we go through this shift, we are focused on two fundamental things: First, driving innovation across a product portfolio that spans infrastructure and applications so as to ensure we are maximizing our opportunity, while in parallel continuing to scale our cloud business and prioritizing fundamentals, starting with security.

Second, using customer demand signal and time to value to manage our cost structure dynamically and generate durable, long-term operating leverage.

With that, let me highlight examples, starting with Azure.

Our share gains accelerated this year, driven by AI.

We expanded our datacenter footprint, announcing investments across four continents. These are long term assets around the world to drive growth for the next decade and beyond. 

We added new AI accelerators from AMD and NVIDIA, as well as our own first party silicon Azure Maia.

And we introduced new Cobalt 100, which provides best-in-class performance for customers like Elastic, MongoDB, Siemens, Snowflake, and Teradata.

We continued to see sustained revenue growth from migrations.

Azure Arc is helping customers in every industry, from ABB and Cathay Pacific, to LALIGA, to streamline their cloud migrations.

We now have 36,000 Arc customers, up 90% year-over-year.

We remain the hyperscale cloud of choice for SAP and Oracle workloads.

Atos, Coles, Daimler Truck AG, Domino’s, Haleon, for example, all migrated their mission-critical SAP workloads to our cloud.

And with our Azure VMware Solution, we offer the fastest and most cost-effective way for customers to migrate their VMware workloads too.

With Azure AI, we are building out the app server for the AI wave, providing access to the most diverse selection of models to meet customers’ unique cost, latency, and design considerations.

All-up, we now have over 60,000 Azure AI customers, up nearly 60% year-over-year, and average spend per customer continues to grow.

Azure OpenAI Service provides access to best-in-class frontier models, including as of this quarter GPT-4o and GPT-4o mini.

It is being used by leading companies in every industry, including H&R Block, Suzuki, Swiss Re, Telstra as well as digital natives like Freshworks, Meesho, and Zomato.

With Phi-3, we offer a family of powerful, small language models, which are being used by companies like BlackRock, Emirates, Epic, ITC, Navy Federal Credit Union, and others.

And with Models as a Service, we provide API access to third party models, including as of last week the latest from Cohere, Meta, and Mistral.

The number of paid Models as a Service customers more than doubled quarter-over-quarter, and we are seeing increased usage by leaders in every industry, from Adobe and Bridgestone, to Novo Nordisk and Palantir.

Now, on to data.

Our Microsoft Intelligent Data Platform provides customers with the broadest capabilities spanning databases, analytics, business intelligence, and governance – along with seamless integration with all of our AI services.

The number of Azure AI customers also using our data and analytics tools grew nearly 50% year-over-year.

Microsoft Fabric – our AI-powered next generation data platform – now has over 14,000 paid customers, including leaders in every industry, from Accenture and Kroger, to Rockwell Automation and Zeiss – up 20% quarter-over-quarter.

And, this quarter, we introduced new first-of-their-kind real-time intelligence capabilities in Fabric so customers can unlock insights on high-volume, time sensitive data.

Now, on to developer tools.

GitHub Copilot is by far the most widely adopted AI-powered developer tool.

Just over two years since its general availability, more than 77,000 organizations – from BBVA, FedEx, and H&M, to Infosys and Paytm – have adopted Copilot, up 180% year-over-year.

And we are going further.

With Copilot Workspace, we offer Copilot-native end-to-end developer productivity across plan, build, test, debug, and deploy cycle.

Copilot is driving GitHub growth, and all up, GitHub’s annual revenue run rate is now $2 billion.

Copilot accounted for over 40% of GitHub’s revenue growth this year, and is already a larger business than all of GitHub was when we acquired it.

We are also integrating generative AI across Power Platform, enabling anyone to use natural language to create apps, automate workflows, or build a website.

To date, over 480,000 organizations have used AI-powered capabilities in Power Platform, up 45% quarter-over-quarter.

In total, we now have 48 million monthly active users of Power Platform, up 40% year-over-year.

Now, on to future of work.

Copilot for Microsoft 365 is becoming a daily habit for knowledge workers, as it transforms work, workflow, and work artifacts.

The number of people who use Copilot daily at work nearly doubled quarter-over-quarter, as they use it to complete tasks faster, hold more effective meetings, and automate business workflows and processes.

Copilot customers increased more than 60% quarter-over-quarter.

Feedback has been positive, with majority of enterprise customers coming back to purchase more seats.

All-up, the number of customers with more than 10,000 seats more than doubled quarter-over-quarter, including Capital Group, Disney, Dow, Kyndryl, Novartis. And EY alone will deploy Copilot to 150,000 of its employees.

And we are going further, adding agent capabilities to Copilot.

New Team Copilot can facilitate meetings, and create and assign tasks.

And, with Copilot Studio, customers can extend Copilot for Microsoft 365 and build custom copilots that proactively respond to data and events using their own first and third-party business data.

To date, 50,000 organizations – from Carnival Corp., Cognizant, and Eaton, to KPMG, Majesco, and McKinsey – have used Copilot Studio, up over 70% quarter-over-quarter.

We are also extending Copilot to specific industries, including healthcare, with DAX Copilot.

More than 400 healthcare organizations – including Community Health Network, Intermountain, Northwestern Memorial Healthcare, and Ohio State University Wexner Medical Center – have purchased DAX Copilot to date, up over 40% quarter-over-quarter.

And the number of AI-generated clinical reports more than tripled.

Copilot is also transforming ERP and CRM business applications.

We again took share this quarter, as customers like ThermoFisher Scientific switched to Dynamics.

Our new Dynamics 365 Contact Center is a Copilot-first solution that infuses generative AI throughout the contact center workflow.

Companies like 1-800 Flowers, Mediterranean Shipping, Synoptek will rely on it to deliver better customer support.

And Dynamics 365 Business Central is now trusted by over 40,000 organizations for core ERP.

Microsoft Teams has become essential to how hundreds of millions of people meet, call, chat, collaborate, and do business.

We once again saw year-over-year usage growth.

Teams Premium has surpassed 3 million seats, up nearly 400% year-over-year, as organizations like dentsu, Eli Lilly, and Ford chose it for advanced features like end-to-end encryption and real-time translation.

When it comes to devices, we introduced our new category of Copilot+ PCs this quarter.

They are the fastest, most intelligent Windows PCs ever, and they include a new system architecture designed to deliver best-in-class performance and breakthrough AI experiences.

We are delighted by early reviews. And we are looking forward to the introduction of more Copilot+ PCs powered by all of our silicon and OEM partners in the coming months.

More broadly, Windows 11 active devices increased 50% year-over-year.

And we are seeing accelerated adoption of Windows 11 by companies like Carlsberg, E.ON, National Australia Bank.

Now, on to security.

We continue to prioritize security above all else.

We are doubling down on our Secure Future Initiative, as we implement our principles of secure by design, secure by default, and secure operations.

Through this initiative, we are also continuously applying what we are learning, and translating it into innovation for our customers, including how we approach AI.

Over 1,000 paid customers have used Copilot for Security, including Alaska Airlines, Oregon State University, Petrofac, Wipro, WTW.

And we are also securing customers’ AI deployments, with updates to Defender and Purview.

All-up, we now have over 1.2 million security customers. Over 800,000 – including Dell Technologies, Deutsche Telekom, TomTom use 4 or more workloads, up 25% year-over-year.

And Defender for Cloud, our cloud security solution, surpassed $1 billion in revenue over the past 12 months as we protect customer workloads across multi-cloud and hybrid environments.

Now, let me turn to our consumer businesses, starting with LinkedIn.

LinkedIn continues to see accelerated member growth and record engagement.

1.5 million pieces of content are shared every minute on the platform.

And video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year.

LinkedIn Marketing Solutions continues to be a leader in B2B digital advertising, helping companies deliver the right message, to the right audience, on a safe, trusted platform.

And when it comes to our subscription businesses, Premium sign ups increased 51% this fiscal year, and we are adding even more value to our members and customers with new AI tools.

Our reimagined AI-powered LinkedIn Premium experience is now available for every Premium subscriber worldwide, helping them more easily and intuitively connect to opportunity, learn, and get career coaching.

Finally, hiring took share for the second consecutive year.

And, now, on to Search, Advertising and News.

We are ensuring that Bing, Edge, and Copilot are collectively driving more engagement and value to end-users, publishers, and advertisers.

Our overall revenue ex-TAC increased 19% year-over-year, and we again took share across Bing and Edge.

We continue to apply generative AI to pioneer new approaches to how people search and browse.

Just last week, we announced we are testing a new generative search   experience, which creates a dynamic response to a user’s query, while maintaining click share to publishers.

And we continue to drive record engagement with Copilot for the web. Consumers have used Copilot to create over 12 billion images and conduct 13 billion chats to date, up 150% since the start of the calendar year.

Thousands of news and entertainment publishers trust us to reach new audiences with Microsoft Start.

And, in fact, we have paid them $1 billion over the last five years.

We are helping advertisers increase their ROI too.

We have seen positive response to Performance Max, which uses AI to dynamically create and optimize ads.

And Copilot in Microsoft Ad Platform helps marketers create campaigns and troubleshoot using natural language.

Now, on to gaming.

We now have over 500 million monthly active users across platforms and devices.

And our content pipeline has never been stronger.

We previewed a record 30 new titles at our showcase this quarter. 18 of them – such as Call of Duty: Black Ops 6 – will be available on Game Pass.

Game Pass Ultimate subscribers can now stream games directly on the devices they already have, including as of last month, Amazon Fire TVs.

Finally, we are bringing our IP to new audiences. Fallout, for example, made its debut as a TV show on Amazon Prime this quarter. It was the second most watched title on the platform ever, and hours played on Game Pass for Fallout franchise increased nearly 5X quarter-over-quarter.

In closing, I am energized about the opportunities ahead.

We are investing for the long-term — in our fundamentals, in our innovation, and in our people.

With that, let me turn it over to Amy.

Thank you, Satya, and good afternoon everyone. This quarter, revenue was $64.7 billion, up 15% and 16% in constant currency. Earnings per share was $2.95 cents and increased 10% and 11% in constant currency.

In our largest quarter of the year, we again delivered double-digit top and bottom-line growth with continued share gains across many of our businesses and record commitments to our Microsoft Cloud platform.

Commercial bookings were significantly ahead of expectations and increased 17% and 19% in constant currency. This record commitment quarter was driven by growth in the number of 10-million-dollar-plus and 100-million-dollar-plus contracts for both Azure and Microsoft 365 and consistent execution across our core annuity sales motions.

Commercial remaining performance obligation increased 20% and 21% in constant currency to $269 billion. Roughly 40% will be recognized in revenue in the next 12 months, up 18% year-over-year. The remaining portion, recognized beyond the next 12 months, increased 21%. And this quarter, our annuity mix was 97%.

At a company level, Activision contributed a net impact of approximately 3 points to revenue growth, was a 2 point drag on operating income growth, and had a negative 6 cent impact to earnings per share. A reminder that this net impact includes adjusting for the movement of Activision content from our prior relationship as a third-party partner to first-party, and includes $938 million from purchase accounting adjustments, integration, and transaction-related costs.

FX did not have a significant impact on our results and was roughly in line with our expectations on total company revenue, segment level revenue, COGS, and operating expense growth.

Microsoft Cloud revenue was $36.8 billion and grew 21% and 22% in constant currency, roughly in line with expectations.

Microsoft Cloud gross margin percentage decreased roughly 2 points year-over-year to 69% in line with expectations. Excluding the impact of the change in accounting estimate for useful lives, gross margin percentage decreased slightly driven by sales mix shift to Azure, partially offset by improvement in Azure even with the impact of scaling our AI infrastructure.

Company gross margin dollars increased 14% and 15% in constant currency and gross margin percentage decreased slightly year-over-year to 70%. Excluding the impact of the change in accounting estimate, gross margin percentage increased slightly, even with the impact from purchase accounting adjustments, integration, and transaction-related costs from the Activision acquisition.

Operating expenses increased 13% with 9 points from the Activision acquisition.

At a total company level, headcount at the end of June was 3% higher than a year ago.

Operating income increased 15% and 16% in constant currency and operating margins were 43%, relatively unchanged year-over-year. Excluding the impact of the change in accounting estimate, operating margins increased slightly driven by the higher gross margin noted earlier and improved operating leverage through continued cost discipline.

Now to our segment results.

Revenue from Productivity and Business Processes was $20.3 billion and grew 11% and 12% in constant currency, slightly ahead of expectations driven by better-than-expected results across all business units.

Office commercial revenue grew 12% and 13% in constant currency. Office 365 commercial revenue increased 13% and 14% in constant currency with ARPU growth primarily from E5 momentum as well as Copilot for Microsoft 365. Paid Office 365 commercial seats grew 7% year-over-year with installed base expansion across all customer segments. Seat growth was again driven by our small and medium business and frontline worker offerings, although both segments continued to moderate.

Office commercial licensing declined 9% and 7% in constant currency, with continued customer shift to cloud offerings.

Office consumer revenue increased 3% and 4% in constant currency with continued momentum in Microsoft 365 subscriptions, which grew 10% to 82.5 million.

LinkedIn revenue increased 10% and 9% in constant currency driven by better-than-expected performance across all businesses. 

Dynamics revenue grew 16% driven by Dynamics 365 which grew 19% and 20% in constant currency. We saw continued growth across all workloads and better-than-expected new business. Dynamics 365 now represents roughly 90% of total Dynamics revenue.

Segment gross margin dollars increased 9% and 10% in constant currency and gross margin percentage decreased roughly 1 point year-over-year. Excluding the impact of the change in accounting estimate, gross margin percentage decreased slightly driven by Office 365 as we scale our AI infrastructure. Operating expenses increased 5%, and operating income increased 12% and 13% in constant currency.

Next, the Intelligent Cloud segment. Revenue was $28.5 billion, increasing 19% and 20% in constant currency, in line with expectations.

Overall, server products and cloud services revenue grew 21% and 22% in constant currency. Azure and other cloud services revenue grew 29% and 30% in constant currency, in line with expectations and consistent with Q3 when adjusting for leap year. Azure growth included 8 points from AI services where demand remained higher than our available capacity. In June, we saw slightly lower-than-expected growth in a few European geos.

In our per-user business, the enterprise mobility and security installed base grew 10% to over 281 million seats with continued impact from moderated growth in seats sold outside the Microsoft 365 suite.

Therefore, our Azure consumption business continues to grow faster than total Azure.

In our on-premises server business, revenue increased 2% and 3% in constant currency. Growth was driven by demand for our hybrid solutions although with slightly lower-than-expected transactional purchasing.

Enterprise and partner services revenue decreased 7% on a strong prior year comparable for Enterprise Support Services.

Segment gross margin dollars increased 16% and gross margin percentage decreased roughly 2 points year-over-year. Excluding the impact of the change in accounting estimate, gross margin percentage decreased slightly driven by sales mix shift to Azure, partially offset by the improvement in Azure noted earlier, even with the impact of scaling our AI infrastructure. Operating expenses increased 5% and operating income grew 22% and 23% in constant currency.

Now to More Personal Computing. Revenue was $15.9 billion, increasing 14% and 15% in constant currency, with 12 points of net impact from the Activision acquisition. Results were above expectations driven by Windows commercial and Search.

The PC market was as expected and Windows OEM revenue increased 4% year-over-year.

Windows commercial products and cloud services revenue increased 11% and 12% in constant currency, ahead of expectations due to higher in-period revenue recognition from the mix of contracts.

Devices revenue decreased 11% and 9% in constant currency, roughly in line with expectations, as we remain focused on our higher margin premium products. While early days, we’re excited about the recent launch of our Copilot+ PCs.

Search and news advertising revenue ex-TAC increased 19%, ahead of expectations, primarily due to improved execution. Healthy volume growth was driven by Bing and Edge.

And in Gaming, revenue increased 44% with 48 points of net impact from the Activision acquisition. Xbox content and services revenue increased 61%, slightly ahead of expectations, with 58 points of net impact from the Activision acquisition. Stronger-than-expected performance in first-party content was partially offset by third-party content performance. Xbox hardware revenue decreased 42% and 41% in constant currency.

Segment gross margin dollars increased 21%, with 10 points of net impact from the Activision acquisition. Gross margin percentage increased roughly 3 points year-over-year primarily driven by sales mix shift to higher margin businesses.

Operating expenses increased 43% with 41 points from the Activision acquisition. Operating income increased 5% and 6% in constant currency.

Now back to total company results.

Capital expenditures including finance leases were $19 billion, in line with expectations, and cash paid for P, P, and E was $13.9 billion. Cloud and AI related spend represents nearly all of total capital expenditures. Within that, roughly half is for infrastructure needs where we continue to build and lease datacenters that will support monetization over the next 15 years and beyond. The remaining cloud and AI related spend is primarily for servers, both CPUs and GPUs, to serve customers based on demand signals. For the full fiscal year, the mix of our cloud and AI related spend was similar to Q4.

Cash flow from operations was $37.2 billion, up 29% driven by strong cloud billings and collections. Free cash flow was $23.3 billion, up 18% year-over-year, reflecting higher capital expenditures to support our cloud and AI offerings. For the full year, cash flow from operations surpassed $100 billion for the first time, reaching $119 billion.

This quarter, other income and expense was negative $675 million, more favorable than anticipated with lower-than-expected interest expense and higher-than-expected interest income. Our losses on investments accounted for under the equity method were as expected.

Our effective tax rate was approximately 19%, higher than anticipated due to a state tax law signed in June that was effective retroactively.

And finally, we returned $8.4 billion to shareholders through dividends and share repurchases, bringing our total cash returned to shareholders to over $34 billion for the full fiscal year.

Now, moving to our outlook.

My commentary for both the full year and next quarter is on a US dollar basis unless specifically noted otherwise.

Let me start with some full year commentary for FY25.

First, FX. Assuming current rates remain stable, we expect FX to have no meaningful impact to full year revenue, COGS, or operating expense growth.

Next, we continue to expect double-digit revenue and operating income growth as we focus on delivering differentiated value for our customers. To meet the growing demand signal for our AI and cloud products, we will scale our infrastructure investments with FY25 capital expenditures expected to be higher than FY24. As a reminder, these expenditures are dependent on demand signals and adoption of our services that will be managed thru the year. As scaling these investments drive growth in COGS, we will remain disciplined on operating expense management. Therefore, we expect FY25 opex growth to be in the single digits. And given our focused commitment to managing at the operating margin level, we still expect FY25 operating margins to be down only about one point year-over-year.

And finally, we expect our FY25 effective tax rate to be around 19%.

Now, to the outlook for our first quarter.

Based on current rates, we expect FX to decrease total revenue and segment level revenue growth by less than one point. We expect FX to decrease COGS growth by less than one point and to have no meaningful impact to operating expense growth.

In commercial bookings, increased long-term commitments to our platform and strong execution across core annuity sales motions should drive healthy growth on a growing expiry base. As a reminder, larger long-term Azure contracts, which are more unpredictable in their timing, can drive increased quarterly volatility in our bookings growth rate.

Microsoft Cloud gross margin percentage should be roughly 70%, down year-over-year driven by the impact of scaling our AI infrastructure.

We expect capital expenditures to increase on a sequential basis given our cloud and AI demand, as well as existing AI capacity constraints. As a reminder, there can be quarterly spend variability from cloud infrastructure buildouts and the timing of delivery of finance leases.

Next to segment guidance.

In Productivity and Business Processes, we expect revenue to grow between 10% and 11% in constant currency, or $20.3 to $20.6 billion.

In Office Commercial, revenue growth will again be driven by Office 365 with seat growth across customer segments and ARPU growth through E5 and Copilot for Microsoft 365. We expect Office 365 revenue growth to be approximately 14% in constant currency. In our on-premises business, we expect revenue to decline in the mid to high teens.

In Office consumer, we expect revenue growth in the low to mid-single digits, driven by Microsoft 365 subscriptions.

For LinkedIn, we expect revenue growth in the high single digits driven by continued growth across all businesses.

And in Dynamics, we expect revenue growth in the low to mid-teens driven by Dynamics 365.

For Intelligent Cloud we expect revenue to grow between 18% and 20% in constant currency, or $28.6 to $28.9 billion.

Revenue will continue to be driven by Azure which, as a reminder, can have quarterly variability primarily from our per-user business and in-period revenue recognition depending on the mix of contracts.

In Azure, we expect Q1 revenue growth to be 28% to 29% in constant currency. Growth will continue to be driven by our consumption business, inclusive of AI, which is growing faster than total Azure. We expect the consumption trends from Q4 to continue thru the first half of the year. This includes both AI demand impacted by capacity constraints and non-AI growth trends similar to June. Growth in our per-user business will continue to moderate. And in H2, we expect Azure growth to accelerate as our capital investments create an increase in available AI capacity to serve more of the growing demand.

In our on-premises server business, we expect revenue to decline in the low single digits as continued hybrid demand will be more than offset by lower transactional purchasing.

And in Enterprise and partner services, revenue should decline in the low single digits.

In More Personal Computing, we expect revenue to grow between 9% and 12% in constant currency, or $14.9 to $15.3 billion.

Windows OEM revenue growth should be relatively flat, roughly in line with the PC market.

In Windows commercial products and cloud services, customer demand for Microsoft 365 and our advanced security solutions should drive revenue growth in the mid-single digits. As a reminder, our quarterly revenue growth can have variability primarily from in-period revenue recognition depending on the mix of contracts.

In Devices, revenue growth should be in the low to mid-single digits.

Search and news advertising ex-TAC revenue growth should be in the mid to high teens. This will be higher than overall Search and news advertising revenue growth, which we expect to be in the low single digits.

And in Gaming, we expect revenue growth in the mid-30s, including approximately 40 points of net impact from the Activision acquisition. We expect Xbox content and services revenue growth in the low to mid-50s, driven by the net impact from the Activision acquisition. Hardware revenue will again decline year-over-year.

Now back to company guidance.

We expect COGS between $19.95 to $20.15 billion, including approximately $700 million from purchase accounting, integration, and transaction-related costs from the Activision acquisition.

We expect operating expense of $15.2 to $15.3 billion, including approximately $200 million from purchase accounting, integration, and transaction-related costs from the Activision acquisition.

Other income and expense should be roughly negative $650 million driven by losses on investments accounted for under the equity method as interest income will be mostly offset by interest expense. As a reminder, we are required to recognize gains or losses on our equity investments, which can increase quarterly volatility.

We expect our Q1 effective tax rate to be approximately 19%.

In closing, we remain focused on delivering innovations that matter to our global customers of every size. That focus extends to delivering on our financial commitments as well. We delivered operating margin growth of nearly three points year over year even as we accelerated our AI investments, completed the Activision acquisition, and had a headwind from the change in useful lives last year. So, as we begin FY25, we will continue to invest in the cloud and AI opportunity ahead aligned, and if needed adjusted, to the demand signals we see. We are committed to growing our leadership across our commercial cloud and within that, the AI platform, and we feel well positioned as we start FY25.

With that, let’s go to Q&A. Brett.

BRETT IVERSEN: Thanks, Amy. We’ll now move over to Q&A. Out of respect for others on the call, we request the participants. Please only ask one question. Operator, can you please repeat your instructions?

(Operator direction.)

KEITH WEISS, Morgan Stanley: Excellent. Thank you guys for taking the question, and congratulations on another great quarter and really solid overall fiscal year.

Right now, there’s an industry debate raging around the capex requirements around generative AI and whether the monetization is actually going to match with that. And I think the question for you guys from a Microsoft perspective is, is capex still an appropriate leading indicator for cloud growth, or do the shifting gross margin profiles changed that equation; or said another way, maybe can you give us a little bit more help in understanding the timing between the capex investments and the yields on those investments? Thank you.

SATYA NADELLA: Thank you, Keith. Let me start and then Amy can add to this. I think I would say we primarily start right now from the demand side. What I mean by that is what’s the product shape of the product portfolio? What we learned even from the cloud transition, which, as you know, Keith, was similar in the sense it was both a knowledge-intensive and a capital-intensive transition. We needed to have the product portfolio where there was the right mix, I’ll call it, infrastructure meters, as well as SaaS applications.

That’s the first thing that we’re looking at, and how is that value landing with customers and what’s the growth rate. When I think about what’s happening with M365 Copilot as perhaps the best Office 365 or M365 suite we have had, the fact that we are getting recurring customers or customers coming back, buying more seats, or GitHub Copilot now being bigger than even GitHub when we bought it, what’s happening in the contact center with Dynamics.

I would say, and obviously, the Azure AI growth, that’s the first place we look at. That then drives bulk of the capex spend. Basically, that’s the demand signal, because you’ve got to remember, even in the capital spend, there is land and there is data center built, but 60+% is the kit. That only will be bought for inferencing and everything else if there is demand signal, right? That’s, I think, the key way to think about capital cycle, even.

The asset, as Amy said, is a long-term asset, which is land and the data center, which, by the way, we don’t even construct things fully. We can even have things which are semi-constructed. We call co-shells and so on.

We know how to manage our capex spend to build out a long-term asset. And a lot of the hydration of the kit happens when we have the demand signal. There is definitely spend for training. Even there, of course, we will only be scaling our training as we see the demand accrue in any given period in time.

I would say it’s more important to manage to capture the opportunity with the right product portfolio that’s driving value. And on that front, I feel good about the breadth of Microsoft offering, whether it’s in consumer side, whether it’s on commercial per-seat side, or the consumption meters. That’s, I think, the fundamental driver.

AMY HOOD: And Keith, I do think – and I really do appreciate how you phrase the question as well, because I think the timing and some of the questions you all have had really led to how we were talking even about capital expense in our comments, in my comments today.

Being able to maybe share a little more about that, when we talked about roughly half of FY24’s total capital expense, as well as half of Q4’s expense, it’s really on land and builds, and finance leases. And those things really will be monetized over 15 years and beyond. And they’re incredibly flexible. Because we’ve built a consistent architecture, first with a commercial cloud, and second with the Azure stack for AI, regardless of whether demands at the platform layer or at the app layer, or through third parties and partners, or, frankly, our first-party SaaS, it uses the same infrastructure.

We’ve got long-lived, flexible assets. And if you think about it, that way, you can see what we’re doing and focused on is building out this network in parallel across the globe, because when we did this last transition, the first transition to the cloud, which seems a long time ago, sometimes – (laughter) – it rolled out quite differently. We rolled out more geo by geo. And this one, because we have demand on a global basis, we are doing it on a global basis, which is important. We have large customers in every geo.

And so, hopefully, with that shape of our capital expense, it helps people see how much of that sort of near-term monetization driver as well as much longer duration.

KEITH WEISS: That’s super helpful. Thank you very much.

BRETT IVERSEN: Thanks, Keith. Operator, next question, please.

MARK MOERDLER, Bernstein Research: Thank you very much. Thank you for taking the question, and congrats on a strong year.

Gen AI has been a bit of a roller coaster of tech over the last year with periods of acceleration, high expectations and expectations dropped as reality kicked in. With Azure growth we’ve seen this quarter and O365, Commercial not yet fully visible in numbers, even though, Amy, you gave us a lot of color on it, two parts to the question of Satya, how should we think about what it’s going to take for Gen AI to become more real across the industry, and for it to become more visible within your SaaS offerings?

And Amy, with cloud, it took time for margins to improve. It looks like with AI, it’s happening quicker. Can you give us a sense of how you think about the margin impact near term and long term from all the investment on AI? Thank you.

SATYA NADELLA: Thanks again, Mark, for the question. To me, look, at the end of the day Gen AI is just software, so it is really translating into fundamentally growth on what has been our M365 SaaS offering with a new offering that is the Copilot SaaS offering, which today is on a growth rate that’s faster than any other previous generation of software we launched as a suite in M365. That’s, I think, the best way to describe it. I mean, the numbers I think we shared even this quarter are indicative of this, Mark.

If you look at it, we have both the landing of the seats itself, quarter over quarter, that is growing 60%, right? That’s a pretty good, healthy sign. The most healthy sign for me is the fact that customers are coming back there. That is, the same customers with whom we land in the seats coming back and buying more seats, and then the number of customers with 10,000+ seats doubled. It’s 2x, quarter over quarter. That, to me, is a healthy SaaS core business.

And on top of that, some of the things that Amy shared are on Dynamics, that’s another exciting place for us, which is one, we’re gaining share. We’re Dynamics with Gen AI built in is sort of really BizApps is probably the category that gets completely transformed with Gen AI, contact centers being a great example. We, ourselves, are on course to save hundreds of millions of dollars in our own Customer Support and Contact Center Operations. I think we can drive that value to our customers.

And then on the Azure side, you see the numbers very clearly. In fact, I think last quarter is when we started giving you that. You saw an acceleration of that this quarter.

One of the other pieces, Mark, is AI doesn’t sit on its own. It’s just, we have a concept of design wins in Azure. In fact, 50% of the folks who are using Azure AI are also using a data meter. That’s very exciting to us because the most important thing in Azure is to win workloads in the enterprise, and that is starting to happen. And these are generational things, once they get going with you.

That’s, I think, how we think about it, at least when I look at what’s happening on our demand side.

AMY HOOD: And, Mark, to answer the second half of your question on margin improvement looking different than it did through the last cloud cycle, that’s primarily for a reason I’ve mentioned a couple times. We have a consistent platform, so because we’re building to one Azure AI stack, we don’t have to have multiple infrastructure investments. We’re making one. We’re using that internally, first party. And that’s what we’re using with customers to build on as well as ISVs. It does, in fact, make margins start off better and obviously, scale consistently.

MARK MOERDLER: Thank you.

BRETT IVERSEN: Thanks, Mark. Operator, next question, please.

KASH RANGAN, Goldman Sachs: Hi. Thank you very much, and congrats on a great year, fiscal year ending.

A question for you, Amy. When you look at the capex, how do you bring efficiencies out of the capex? You disclose at 50% was infrastructure, the other 50%, tech, is very useful. In other words, do you have to keep going, growing capex at these elevated rates, or could you slow down capex and still get that consistent revenue growth rate in your Azure and generative AI? That’s the main question on my mind. Thank you so much.

AMY HOOD: Thanks, Kash. That’s a very good question. There’s really two pieces, I think, as I heard your question that I would reflect on.

The first is, could we see sort of consistent revenue growth without maybe what you would say is more of this sort of elevated capital expense number, or something that continues to accelerate. And the answer to that is yes, because there’s two different pieces. You’re seeing half of this go toward long-term builds that Satya mentioned. The pace at which we fill those builds with CPUs, or GPUs, will be demand driven.

And so, if we see differences in demand signal, we can throttle that investment on the CPU side, which we’ve done for, I guess, a long time at this point, as I reflect. And we’ll use all that same learning and demand signal understanding to do the same thing on the GPU side. And so, you’re right that you could see relatively consistent revenue patterns, and yet see these inconsistencies and capital spend, quarter to quarter.

The other thing I would note, Kash, is you’ll also notice there’s a growing distinction between our capex number and, on occasion, the cash that we pay for PP&E. And you’re going to start to see that more often in this period, because it happens when we use leases. Leases sort of show up all at once. And so, you’ll see a little bit more volatility. I’ve mentioned that in my comments before, but I mention it again, just because you’re starting to see that distinction in my comments. And hopefully, that’s helpful context.

SATYA NADELLA: Just one other thing, Amy, I wanted to add. I think as people think about capital spend, I think it’s important to separate out releases from build. And when it comes to build, I think it’s important for us to think about – we think about it in terms of what’s the total percentage of cost that goes into each line item, land, which obviously has a very different duration and a very different lead time.

Those are the other two considerations. We think about lead time and duration of the asset, land, network construction, the system or the kit, and then the ongoing cost. And so, if you think about it that way, then you know how to even adjust, if you will, the capital spend based on demand signal.

KASH RANGAN: Thank you. It was triggered by the jump in capex, and as Amy pointed out, your guiding to accelerating Azure revenue growth rate, which I guess follows the capex. Thank you so much once again.

BRETT IVERSEN: Thanks, Kash. Operator, next question, please.

BRENT THILL, Jefferies: Thanks. Amy, the magnitude of beat this quarter was a little lower than we’ve seen in the past. Was there anything unusual on sales side on the disclosed rate that you saw? Thanks.

AMY HOOD: Thanks, Brent. Actually, no. As I was talking on the quarter, I mean, commercial bookings were much better than we expected going into the quarter. Commitments were very good. Execution across both the core annuity renewal motion was good as expected. The larger long-term commitments were better than we expected.

Brent, I would not say there was anything really unusual in how I thought about it what we saw in our commercial execution through the quarter.

BRENT THILL: Great, thank you.

BRETT IVERSEN: Thanks, Brent. Operator, next question, please.

KARL KEIRSTEAD, UBS: Okay, great. Maybe I’ll direct this to Amy.

Amy, I know when you set your Azure guidance, you’re always looking to meet or beat the high end. The 30% you put up in the June quarter, amazing number given the scale of Azure, but it did come in at the low end of your range. And I’d just love for you to maybe elaborate on the delta.

I guess as I reflect on what you’ve said in your comments, there’s two things that I heard you say. One, it sounded like there’s persistent capacity constraints that you think might get alleviated in the second half. And then secondly, you mentioned perhaps the modest softness in Europe. I presume that’s a little bit more economic rather than Azure specific. Is that the right way to frame the performance in the quarter? Thank you.

AMY HOOD: Thanks, Karl. Yes, that’s exactly right. Maybe I’ll just repeat it just so people can hear it in my words, as well, to that 30% to 31% guide for Q4 and coming in at the lower end at 30%. You’re exactly right, the distinguishing between being at the higher end or at the lower end really was some softness we saw in a few European geos on non-AI consumption, really made the difference in that number. And we’ve assumed that going forward into H1, inclusive of my guide in 28 to 29, going forward.

And then let me separate, which was your larger point, which is what are the other factors you see ongoing. Number one, you’re right, capacity constraints, particularly on AI and Azure, remained in Q4 and will remain in H1. Hopefully, that’s helpful.

KARL KEIRSTEAD: Yeah. Thank you, Amy.

BRETT IVERSEN: Thanks, Karl. Operator, next question, please.

BRAD ZELNICK, Deutsche Bank: Great, thank you very much.

Amy, with Azure demand once again greater than available capacity, I appreciate the capex investments in the build out and acceleration you expect in the back half. But as we think about cloud capacity and AI services, specifically, can you talk about both the near-term and long-term strategy around the AI partnerships that you’re signing with the likes of Oracle and CoreWeave, for example? Thank you.

AMY HOOD: Thanks, Brad. Maybe separate a couple of things.

We are, and we’ve talked about it now for quite a few quarters, we are constrained on AI capacity. And because of that, actually, we, to your point, have signed up with third parties to help us as we are behind with some leases on AI capacity. We’ve done that with partners who are happy to help us extend the Azure platform to be able to serve this Azure AI demand. And you do see us investing quite a bit, as we’ve talked about, in builds so that we can get back in a more balanced place.

SATYA NADELLA: Yeah. I mean, to me, it’s no different than leases that we would have done in the past. You could even say sometimes buying from Oracle, maybe even more efficient leases because they’re even shorter date.

BRAD ZELNICK: Excellent. Thanks for the color.

BRETT IVERSEN: Thanks, Brad. Operator, next question, please.

MARK MURPHY, JP Morgan: Thank you very much. With a couple quarters of Copilot for M365 availability under your belt now, how are you assessing the capability of copilots to replicate the productivity gains that they’ve created for developers, which seem to be very high, and to do something similar for the broader population of knowledge workers? For instance, you’re mentioning the 10,000 seat deals, the repeat purchases. Is it possible to eventually see Copilot penetration rates equally high in Office as they will be in GitHub?

SATYA NADELLA: Yeah, that’s a great question. In fact, the GitHub design system and the GitHub Copilot Workspace design system, which now, for example, you start with an issue, you create a plan, from a plan, you create a spec, or you create a spec and from a spec, you create a plan, and then you go operate across the full repo, that’s effectively the design system that is getting replicated inside of even the M365 Copilot. And you see this even now.

For example, you get an e-mail. You’re in sales. You want to respond to the customer. The data from the e-mail is essentially context for a prompt, but you expand by bringing in all of your CRM data, right? This customer e-mail is in the context of some order. All of the CRM record gets completed in context, and a reply gets generated with the CRM data. That’s the type of stuff that’s already happening.

Then you take something like Copilot Studio, you can start even grounding it in more data and then completing workflows. You could say, if this e-mail comes from this customer whose order date has got a particular issue with it, you can then go and escalate it to somebody else, who gets a notification in Teams. And those are the kinds of workflows that are getting built within IT or by end users themselves. What used to be line of business applications to us are Copilot extensions going forward.

We think of this as really, a new design system for knowledge and frontline work to drive productivity, which will be very akin to what has happened in software engineering. When you think about marketing or finance, or sales, or customer service, we will effectively replicate what you just said, which is the type of product you will be seeing and developers will come to all of these functions as they think about their work, workflow and work artifact all being driven by Copilot.

MARK MURPHY: Thank you very much.

BRETT IVERSEN: Thanks, Mark. Operator, we have time for one last question.

KEITH BACHMAN, BMO: Hi. Good evening, and thank you for the opportunity to ask the question. I actually wanted to veer towards gaming, if I could for a second.

Xbox content services revenue grew 61%, 58 points help from Activision. Net is about three points of growth. How should investors think about the longer-term growth potential? In this area, you’ve made significant investments including the Activision deal. But how should investors be thinking about the growth potential of the gaming, or what are the puts and takes to help make considerations here? Thank you.

SATYA NADELLA: Yeah. For us, our investment in gaming, fundamentally, was to have, I’d say, the right portfolio of both what we love about gaming and always have loved about gaming, which is Xbox and the content for the console, and expand from there so that we have content for everywhere people play games, starting with the PC.

When I think about the Activision portfolio, it comes with great assets for us to cover both the PC and the console, and then, of course, assets to cover mobile sockets, which we never had. We feel that now, we have both the content and the ability to access all the traditional high scale platforms where people play games, which is the console, PC and mobile. But we’re also excited about the new sockets, right?

I mean, the fact that even in this last quarter, we expanded xCloud to Amazon TV, I forget the name of what it’s called, but that’s the type of new axis that really helps us a lot, reach new gamers or the same gamer everywhere they want to play. And that ultimately will show up in that software plus services and transaction revenue for us, which is really our long-term KPI. And that’s what we’re building towards, and that was this strategy behind Activision as an asset.

Amy, if you wanted to add to it?

AMY HOOD: No, I do think the real goal here is to be able to take a broad set of content to more users in more places, and really build what looks more like, to us, a software annuity and subscription business with enhanced transactions and the ownership of IP, which is quite valuable long term. And Satya mentioned things where with the ownership of IP, it can be monetized in multiple ways. And I think we’re really encouraged by some of the progress and how we’re making progress with Game Pass, as well, with some of the new announcements.

Thank you, Keith.

BRETT IVERSEN: Thanks, Keith. That wraps up the Q&A portion of today’s earnings call. Thank you for joining us today, and we look forward to speaking with all of you soon.

AMY HOOD: Thank you.

SATYA NADELLA: Thank you, all.

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Situation report 2: wayanad landslide (30th july 2024).

• Sphere India

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Date: 30th July 2024 (Tue) Time: 05:30 PM (IST)

SITUATION UPDATE AND RESPONSE

• Massive landslides struck Kerala's Wayanad district in the early hours of July 30, burying a large area under debris, killing at least 107 people, and leaving many injured. The death toll is expected to rise as many people are still missing.
• Huge boulders rolled down the hills, hindering the rescue workers' path. Despite heavy rains, rescue workers continued shifting the dead and injured into ambulances.
• Several hilly regions in Wayanad district, including Mundakkai, Chooralmala, Attamala, and Noolpuzha villages, have been affected by a series of landslides, with the most significant impact observed in Mundakai and Chooralmala.
• Chooralmala, which is not typically vulnerable to landslides and is 6 km away from the landslide epicenter, experienced 578mm of rainfall in the 48 hours preceding the landslide, significantly more than predicted.
• To date, 93 bodies have been found, and 128 people have been hospitalized due to injuries. Out of the 93 bodies, 34 have been identified, and 18 have been handed over to their families after post- mortem examinations.
• Sixteen bodies were found in Pothungal from the Chaliyar River.
• The Iravahinji River is now flowing in two directions from its original course and Vellarmalla GVHSS is fully buried under clay and soil after the incident.
• Red alert has been issued for Idukki, Thrissur, Palakkad, Malappuram, Kozhikode, Wayanad, Kannur, and Kasaragod.
• Kerala Electricity Minister has directed the restoration of power connections in the landslide-affected areas of Chooralmala and Mundakkai as soon as possible. The Minister has instructed that power restoration efforts be focused on all areas except for seven transformers in the disaster-affected region, which serve about 1,400 consumers.
• Three kilometers of high-tension lines and eight kilometers of low-tension lines were damaged, with two transformers washed away and three transformers damaged. Currently, 350 families are without power in the area.
• Rescued individuals from disaster-affected areas will be shifted to the nearest relief camps. Local self-government bodies have been instructed to provide clean drinking water, food, and other facilities to those in the camps and those isolated.
• 250 people have been rescued so far and were shifted to temporary shelters
• The Kerala government has declared a state of mourning on July 30 and 31 due to the loss of life and property in Wayanad.
• Five ministers are camping in Wayanad focusing on coordinating the rescue operations in the affected areas.
• Forty-five relief camps have been set up in the Wayanad district, housing 3,069 people. In total, 118 relief camps have been established across Kerala, with 5,531 inmates.
• The Chief Minister has suggested all humanitarian agencies to coordinate with the district collector's office for humanitarian responses.
• With the heavy rainfall continuing, the IMD has scaled up the weather alert for the day in Kerala, placing half the state on red alert and warning of extremely heavy rainfall in eight districts, with four other districts on orange alert forecasting very heavy rainfall.
• The Food and Civil Supplies Department has launched steps to supply food grains and other essential supplies torelief camps for those displaced by the devastating landslides in Wayanad.
• Prime Minister Narendra Modi announced an ex-gratia of ₹2 lakh for the next of kin of the deceased in thelandslides.
• The Navy and Army have been deployed in the district for rescue operations.
• Tamil Nadu is sending a team of medical personnel and disaster response personnel to Kerala to aid in rescue and relief operations in Wayanad.
• A total of 329 fire and rescue officers, including 35 water rescue trainers and 85 Aapta Mitra personnel, have been deployed.
• Five teams of the NDRF are also in the district, with two teams from Bengaluru and one from the Kollam district.
• Helicopters have reached Calicut for rescue operations, but they have not been able to participate due to bad weather.
• The public can provide information to the 24-hour control room at the phone numbers 9497900402 and 0471 2721566. The control room operates under the direct supervision of the State police chief
• Drone team has been deployed from neighboring districts, and police dogs are also in the field to support search and rescue efforts. Additionally, specially trained army dogs have been requested to assist in the search and rescue operations.
• Additional forensic doctors from Calicut Medical College have been deployed to Wayanad for genetic examination of unidentified bodies.
• Food supplies are available in the affected areas, with ration shops and supply centers fully functional.
• The water authority has started delivering clean drinking water to the region, with two tankers carrying 2,000 liters.
• The NHM state mission director has been deployed in the district to coordinate local health activities. Temporary clinics have been set up in mosques and madrassas in Chooralmala, and a temporary hospital has been established in a polytechnic college.
• Doctors from various specialties, including surgery, orthopedics, and forensic departments, have been deployed from Kozhikode, Kannur, and Thrissur districts. A team of private hospital doctors is also on-site.
• Mortuary facilities will be increased, and mobile mortuary units will be utilized.
• Medicines and equipment are being delivered to hospitals in the district, and ambulances and rapid response units are being moved to the disaster-affected region.

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Local situation report 010-2024 - landslide in kerala (august 01, 2024), situation report 3 wayanad landslide (31th july 2024), expression of solidarity: wayanad landslides, july 2024, local-situation report 009/2024 - landslide in kerala - july 30, 2024.