research methods for business students chapter 5 ppt

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A COURSE IN RESEARCH METHODOLOGY 2018.pptx

This teaching paper is an introdcution to the field of research methodology as it enables beginners (students) to understand basic things about research, research techniques , research design and research procedure. The general aim behind this teaching paper is to facilitate the task of students to tackle this complicated field with confidence and ease.It covers a lot of courses and it can be taught to different levels of students: BA, MA and even PHd students.

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The authors felt during their several years of teaching experience that students fail to understand the books written on Research Methodology because generally they are written in technical language. Since this course is not taught before the Master’s degree, the students are not familiar with its vocabulary, methodology and course contents. The authors have made an attempt to write it in very non- technical language. It has been attempted that students who try to understand the research methodology through self-learning may also find it easy. The chapters are written with that approach. Even those students who intend to attain high level of knowledge of the research methodology in social sciences will find this book very helpful in understanding the basic concepts before they read any book on research methodology. This book is useful those students who offer the Research Methodology at Post Graduation and M.Phil. Level. This book is also very useful for Ph.D. Course Work examinations.

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Research is an important activity of any nation and societies for generating the information to its developments. Robust collection of qualitative information helps in the development of the any nations. Research & Development is an important tool for acquiring new knowledge in any field of human survival. Various type of problems and questions need to use research methodology depend on the rationale of researchers. How to use the research for finding answers of any research questions/problems.

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Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/techniques but also the methodology. Researchers not only need to know how to develop certain indices or tests, how to calculate the mean, the mode, the median or the standard deviation or chi-square, how to apply particular research techniques, but they also need to know which of these methods or techniques, are relevant and which are not, and what would they mean and indicate and why. Researchers also need to understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not. All this means that it is necessary for the researcher to design his methodology for his problem as the same may differ from problem to problem.

Scholarly Communication and the Publish or Perish Pressures of Academia A volume in the Advances in Knowledge Acquisition, Transfer, and Management (AKATM) Book Series

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The most important of research methodology in research study it is necessary for a researcher to design a methodology for the problem chosen and systematically solves the problem. Formulation of the research problem is to decide on a broad subject area on which has thorough knowledge and second important responsibility in research is to compare findings, it is literature review plays an extremely important role. The literature review is part of the research process and makes a valuable contribution to almost every operational step. A good research design provides information concerning with the selection of the sample population treatments and controls to be imposed and research work cannot be undertaken without sampling. Collecting the data and create data structure as organizing the data, analyzing the data help of different statistical method, summarizing the analysis, and using these results for making judgments, decisions and predictions. Keywords: Research Problem, Economical Plan, Developing Ideas, Research Strategy, Sampling Design, Theoretical Procedures, Experimental Studies, Numerical Schemes, Statistical Techniques.

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This book is the outcome of more than four decades of experience of the author in teaching and research field. Research is a creative process and the topic of research methodology is complex and varied. The basic premise for writing this book is that research methods can be taught and learnt. The emphasis is on developing a research outlook and a frame of mind for carrying out research. The book presents current methodological techniques used in interdisciplinary research along with illustrated and worked out examples. This book is well equipped with fundamentals of research and research designs. All efforts have been made to present Research, its meaning, intention and usefulness. Focussed in designing of research programme, selection of variables, collection of data and their analysis to interpret the data are discussed extensively. Statistical tools are complemented with examples, making the complicated subject like statistics simplest usable form. The importance of software, like MS Excel, SPSS, for statistical analyses is included. Written in a simple language, it covers all aspects of management of data with details of statistical tools required for analysis in a research work. Complete with a glossary of key terms and guides to further reading, this book is an essential text for anyone coming to research for the first time and is widely relevant across the disciplines of sciences. This book is designed to introduce Masters, and doctoral students to the process of conducting scientific research in the life sciences, social sciences, education, public health, and related scientific disciplines. It conforms to the core syllabus of many universities and institutes. The target audience for this book includes those are going to start research as graduate students, junior researchers, and professors teaching courses on research methods. The book entitled “A guide to Research Methodology for Beginners” is succinct and compact by design focusing only on essential concepts rather than burden students with a voluminous text on top of their assigned readings. The book is structured into the following nine chapters. Chapter-1: What is Scientific Research? Chapter-2: Literature Review Chapter-3: How to develop a Research Questions & Hypotheses Chapter-4: Research Methods and the Research Design Chapter-5: Concept of Variables, Levels and Scales of Measurements for Data collection Chapter-6: Data Analysis, Management and Presentation Chapter-7: Tips for Writing Research Report Chapter-8: Glossary Related to Research Methodology Chapter-9: References It is a comprehensive and compact source for basic concepts in research and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. The target audience for this book includes those are going to start research as graduate students, junior researchers, and professors teaching courses on research methods.

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Business Research Methods

Sep 12, 2012

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Business Research Methods. Course Title: Business Research Methods Text Book: Research Methodology: A step-By-Step Guide For Beginners by Ranjit Kumar Must Read Books: Business Research Methods by William G. Zikmund 7. ed. Reference Books:

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Course Title: Business Research Methods Text Book: Research Methodology: A step-By-Step Guide For Beginners by Ranjit Kumar Must Read Books: • Business Research Methods by William G. Zikmund 7. ed

Reference Books: • Greener, S. (2008) Business Research Methods, Ventus Publishing. FREE download: http://bookboon.com/uk/student/management/introduction-to-research-methods • Saunders, M., Lewis, P. and Thornhill, A. (2007). Research Methods for Business Students, (4th ed.), Prentice Hall - Financial Times.

Ok Let’s Begin………..

What is Research?

“The systematic investigation into and study of materials, sources, etc., in order to establish facts and reach new conclusions” Oxford English dictionary • “A process of finding out information and investigating the unknown to solve a problem” Maylor and Blackmon (2005) • “Something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge” Saunders et al (2007, p.5)

Business Research

Business Research Defined Business research is defined as the systematic and objective process of generating information for aid in making business decisions.

So what's not Research?

Research isn’t information gathering: • Gathering information from resources such as books or magazines isn’t research. • No contribution to new knowledge. • Research isn’t the transportation of facts: • Merely transporting facts from one resource to another doesn’t constitute research. • No contribution to new knowledge although this might make existing knowledge more accessible.

Research Characteristics • Originates with a question or problem. • Requires clear articulation of a goal. • Follows a specific plan or procedure. • Often divides main problem into sub problems. • Guided by specific problem, question, or hypothesis. • Accepts certain critical assumptions. • Requires collection and interpretation of data.

Types of Business Research

Application View Point Basic Research • Attempts to expand the limits of knowledge. • Not directly involved in the solution to a pragmatic problem. • To test theory or to discover more about a concept.

Basic Research Example • Is executive success correlated with high need for achievement? • Are members of highly cohesive work groups more satisfied than members of less cohesive work groups? • Do consumers experience cognitive dissonance in low-involvement situations?

Applied Research Conducted when a decision must be made about a specific real-life problem.

Applied Research Examples • Should McDonalds add Italian pasta dinners to its menu? • Business research told McDonald’s it should not? • Should Procter & Gamble add a high-priced home teeth bleaching kit to its product line?

Summarizing Applied And Basic Research

Applied research is research undertaken to solve practical problems rather than to acquire knowledge for knowledge sake. Basic research is experimental and theoretical work undertaken to acquire new knowledge without looking for long-term benefits other than the advancement of knowledge.

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Bell, Bryman, and Harley, Business Research Methods 6e Instructor Resources

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Student resources to accompany Business Research Methods 6e:

• Self-test questions with answer feedback
• Video interviews with students and lecturers
• Research project guide
• Video tutorials for using data analysis software
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• Guide to using Excel in data analysis
• Examples of quantitative data sets
• Flashcard glossary

Explore Resources:

• All Chapters
• Chapter 01 - The nature and process of business research
• Chapter 02 - Business research strategies
• Chapter 03 - Research designs
• Chapter 04 - Planning a research project and developing research questions
• Chapter 05 - Getting started: reviewing the literature
• Chapter 06 - Ethics in business research
• Chapter 07 - Writing up business research
• Chapter 08 - The nature of quantitative research
• Chapter 09 - Sampling in quantitative research
• Chapter 10 - Structured interviewing
• Chapter 11 - Self-completion questionnaires
• Chapter 12 - Asking questions
• Chapter 13 - Quantitative research using naturally occurring data
• Chapter 14 - Secondary analysis and official statistics
• Chapter 15 - Quantitative data analysis: descriptive statistics
• Chapter 16 - Quantitative analysis: inferential statistics
• Chapter 17 - The nature of qualitative research
• Chapter 18 - Sampling in qualitative research
• Chapter 19 - Ethnography and participant observation
• Chapter 20 - Interviewing in qualitative research
• Chapter 21 - Focus groups
• Chapter 22 - Language in qualitative research
• Chapter 23 - Documents as sources of data
• Chapter 24 - Visual qualitative research
• Chapter 25 - Qualitative data analysis
• Chapter 26 - Breaking down the quantitative/qualitative divide
• Chapter 27 - Mixed methods research: combining quantitative and qualitative research
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Second Edition Chapter 2 Research Methods for Business Students

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Presentation on theme: "Second Edition Chapter 2 Research Methods for Business Students"— Presentation transcript:

Critical Reading Strategies: Overview of Research Process

Chapter 2 Formulating and clarifying the research topic

Chapter 3 Critically reviewing the literature

MB 450 Choosing a Research Strategy - 1

Project Proposal.

Formulating and Clarifying the Research Topic

Research Methods for Business Students

Business research methods: data sources

Slide 14.1 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009.

Slide 3.1 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009.

FORMULATING THE RESEARCH TOPIC

Writing and presenting Research

Formulating and clarifying the research topic

Formulating and Clarifying Research Topics

Business and Management Research

Critical Thinking Lesson 8

‘Research is simply the process of thoroughly studying and analysing the situational factors surrounding a problem in order to seek out solutions to it’..(Applied.

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